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An Evidence Based Model Sign Code - College of Design ...

An Evidence Based Model Sign Code - College of Design ...

Model

Model Sign Code Executive Summary T he on-premise commercial sign 1 is one of the primary means by which a business conveys its message of commerce. These signs identify businesses by name, address, and product sold. In some cases, these signs can be used to put forth non-commercial messages that inform the community. It is to the benefit of businesses that these signs be welldesigned and erected in contexts that do not diminish the messages they seek to communicate. This objective may be accomplished through municipal regulation. Unlike most modern sign codes which attempt to regulate on-premises signs on the basis of police powers, Urban Design Associates has drafted this municipal sign code which is based on the best available transportation planning and engineering research. This evidence-based approach to regulation seeks to ensure that signs, as commercial speech, are afforded some guaranteed constitutional protections. This report begins with a discussion of the legal issues fundamental to the regulation of on-premise commercial signs. Next, the report describes the technical research related to issues of the legibility of on-premise signs. The third section of this report features an evidence-based model sign code, crafted to reflect the identified legal and technical issues. Multi-tenant sign 1 This model sign code deals only with on-premise signs, not those signs that are off-premise, otherwise known as billboards. A Legal and Technical Exploration of On-Premise Sign Regulation: An Evidence Based-Model Sign Code 2

Fundamental Legal Issues in the Regulation of On-Premise Signs Legal Report Prepared by Dawn Jourdan, esq, Ph.D. University of Florida In Cooperation with Urban Design Associates College Station, Texas A Legal and Technical Exploration of On-Premise Sign Regulation: An Evidence Based-Model Sign Code 3

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