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PDF, 21.8 MB - STBY

PDF, 21.8 MB - STBY

Technology is a means,

Technology is a means, not a goal All circles 2001 Websites must be fun to use User Experience Design matures into specialisms Good design = when it is popular Late majority is online Marketers are opinion leaders User research matures into specialisms People are looking for fun and easy deals

Balance between technology and people All circles User Value 2004

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