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Media Kit Insert - National Cattlemen's Beef Association

Media Kit Insert - National Cattlemen's Beef Association

Demographics & Buying

Demographics & Buying Trends C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community 230,000 cattlemen – The number of NCBA members and state affiliate members currently served nationwide NCBA Media C2C • National Cattlemen • BeefUSA.org Our members: • Manage 90 percent of the nation’s fed cattle market • Manage 18 million of the nation’s beef cows • Farm an average of 1,900 acres • Graze an average of 7,200 acres C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org NCBA Member Demographics 43% 59% 41% 28% 39% 50% 54% 63% 87% NCBA members plan to expand their operation over the next five years Commercial cattle producer members own or manage herds of 100 head or more Seedstock producer members own or manage more than 100 head of NCBA members derive 100 percent of their income from income from cattle production of NCBA members report income from cattle production in excess of $100,000 annually of NCBA members own horses have 2-5 head, 22% own 10 or more. of NCBA members who own horses of NCBA members are more likely to make purchases from a company which supports or sponsors the organization. of NCBA members say NCBA’s presence in Washington D.C. is extremely valuable. Buying Trends Planned purchases over the next two years AI Equipment: 30% Animal Health Products: 95% ATV: 34% Bagged or Bulk Feed: 84% Chutes: 25% Scales: 18% Computer Software/Technology: 37% Computers: 27% Electronic ID Tags: 28% Feed Supplements or Trace Minerals: 96% Fencing Supplies: 87% Fly Control: 80% Forage: 56% Genetic Tools: 14% Grass Seed: 60% Hay Baling Equipment: 27% High-speed Internet Service: 20% Livestock Handling Equipment: 47% Livestock Insurance: 35% Livestock Trailer: 31% Livestock Watering Tanks/System: 50% Pickup Truck: 46% Skid Steer Loader: 16% Steel Farm Building: 19% Swather/Mowing Equipment: 26% Tractor: 34% UTV/Gator: 27% Wheel/Pay Loader: 10% NCBA Members by Industry Segment Seedstock or purebred producer 13% Livestock market operator or order buyer 3% Farmer/Feeder 8% Feeder or Feedlot 11% 500-999 Head 10% Dairy 1% 5,000-9,999 Head 2% 1,000-4,999 Head 9% 250-499 Head 13% Stocker operation 15% 100-249 Head 27% Cow/calf operator 82% NCBA Members by Herd Size Accessing cattle producers 91% of members say their primary source of news and information is a newspaper 88% of NCBA members have internet access 10,000 or More 2% Under 50 Head 18% 50-99 Head 18% 52% of NCBA members own a smart phone or phone with internet access 42% of NCBA members receive email on their mobile phones

National Cattlemen Monthly Tabloid C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org National Cattlemen, published 12 times a year, is a useful tool for readers and a trusted source of news and information to help them succeed in their cattle operations. The magazine reaches NCBA members, as well as members of the American Association of Bovine Practitioners (AABP), the Academy of Veterinary Consultants (AVC), Beef Extension Specialists members of Congress and state affiliate members, for a total reach of more than 25,000 producers. “I look forward to National Cattlemen magazine because it addresses so many issues in the cattle business in such a concise manner. The magazine does a great job of keeping me up to date on happenings not only in the beef industry,but also at NCBA. For cattlemen who cannot attend the conferences and conventions, it is a great way to keep posted on the latest news. Keep up the good work!” Howard Hardecke, CATTLE PRODUCER NCBA Readership • Nearly 1/2 of all readers say advertising in National Cattlemen has influenced their purchasing decisions. • More than 84% of readers plan to keep their operation the same size or expand over the next five years. • More than 3 out of 5 readers derive more than half their gross business sales from cattle production. • Nearly half of readers consider themselves a full-time rancher/farmer. • 39% readers generate more than $100,000 in income from cattle each year. • Nearly 63% readers have 100+ head compared to the U.S. national average of 41 head. • NCBA readers represent at least 50% of the U.S. beef cow herd. • Average cattleman reader age: 57 91% of members say their primary source of industry news and information is a newspaper NCBA Membership by State 173 411 185 137 829 278 118 340 235 263 808 183 1,861 3,471 524 138 867 663 840 219 703 224 339 104 166 94 306 64 331 268 N219 414 289 507 166 351 235 381 5,559 343 542 Updated July 2012

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