National Cattlemen Monthly Tabloid C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org FY 2013 Production Schedule & Advertisement Sizes Approx. Edition Material Deadline Mail Date Approx. Edition Material Deadline Mail Date October 2012 Sept. 25, 2012 Oct. 1, 2012 November 2012 Oct. 22, 2012 Oct. 29, 2012 December 2012 Nov. 26, 2012 Dec. 3, 2012 January 2013 Dec. 13, 2012 Dec. 20, 2013 February 2013 Jan. 22, 2013 Jan. 28, 2013 March 2013 Feb. 25, 2013 March 4, 2013 April 2013 March 26, 2013 May 29, 2013 May 2013 April 22, 2013 April 29, 2013 June 2013 May 20, 2013 May 28, 2013 July 2013 June 24, 2013 July 1, 2013 August 2013 July 22, 2013 July 29, 2013 September 2013 August 23, 2013 August 26, 2013 Full Page Ad Sizes: Full Page 10.4078” (W) x 16.0278” (H) Double Truck .21.76” (W) x 16.0278” (H) Please note: • No bleeds are available in this publication • This publication prints on a high quality newsprint paper at a coldset newspaper printing facility. • Dot gain will be higher on this grade of paper. • Registration will be held as tightly as possible for newspaper printing. • All advertisements must be submitted in a PDF/x1a format. Full Page 10.4078” x 16.0278” Double Truck (Center Spread Only) 10.4078” x 16.0278” Insertions & Materials Jenn Hollingshead 303.850.3388 jhollingshead@beef.org

National Cattlemen Monthly Tabloid C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org Industry news briefs Regulatory news/Washington D.C. update Market report/outlook Leadership/executive staff columns Trade updates Legislator profile/column Jr. Page................................... 7.75” (W) x 10” (H) Half Page Vert................ 5.1344” (W) x 15.65” (H) Regular Features Public lands news Federation news Stewardship/management column BQA column or feature Retail channel news or profiles BIG projects Partial Page Ad Sizes: Half Page Horiz.............. 10.4078” (W) x 7.75” (H) Quarter Page Vert............. 5.1344” (W) x 7.75” (H) Member profiles State affiliate news Regional news round-up New beef recipe features from culinary team Ag lending perspectives Quarter Page Horiz.............. 10.4078” (W) x 4” (H) 4 NATIONAL CATTLEMEN www.BeefUSA.org 5 NATIONAL CATTLEMEN www.BeefUSA.org 6 NATIONAL CATTLEMEN www.BeefUSA.org Insertions & Materials Jenn Hollingshead 303.850.3388 jhollingshead@beef.org Half Page Vertical 5.1344” x 15.65” Jr. Page 7.75” x 10” Half Page Horizontal 10.4078” x 7.75” Quarter Page Vertical 5.1344” x 7.75” Quarter Page Horizontal 10.4078” x 4” Ad Type Cost Full Page $5,000 Full Page Back Cover $7,500 Center Spread $15,000 Ad Rates Ad Type Cost Jr. Page $2,500 Half Page Vertical $2,750 Half Page Horizontal $2,750 Ad Type Cost Quarter Page Vertical $1,500 Quarter Page Vertical $1,500 Inserts and other marketing options are available Call for more information. Association Marketing • 303-694-0305 • nationalcattlemen@beef.org