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Media Kit Insert - National Cattlemen's Beef Association

Media Kit Insert - National Cattlemen's Beef Association

THE OFFICIAL PUBLICATION

THE OFFICIAL PUBLICATION OF NCBA BeefUSA.org National Cattlemen Directions Edition C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org N A T I O N A L CATTLEMEN The trusted leader and definitive voice of the beef industry. 2012 DIRECTIONS State of the Industry Report • CattleFax Top 25 Lists State of the Association Report The National Cattlemen Directions issue serves as the definitive voice of the beef industry. This Annual reference guide for NCBA and the beef industry will be filled with state-of-NCBA and state-of-the-industry information. It includes the popular CattleFax industry Top-25 lists, ensuring this publication’s long shelf life. Advertising in National Cattlemen Directions will keep your products and services in front of beef industry leaders year-round. Ad Size Options Ad Sales Close Material Due August 15 September 5 Ad Rates ALL RATES INCLUDE an eLink in the digital version of the magazine. Agency Discount: 15% Off gross rates Position Guarantee: 15% Premium Full Page 8 5/8” x 11 1/8” (w/bleed) 7 3/8” x 9 7/8” (no bleed) Half-Page Spread 17” x 5 1/2” (w/bleed) 15 3/4” x 5” (no bleed) 2/3 Page Verical 5 1/2” x 11 1/8” (w/bleed) 4 7/8” x 9 7/8” (no bleed) 2/3 Page Horizontal 8 5/8” x 7 3/8” (w/bleed) 7 3/8” x 6 3/4” (no bleed) Spread 17” x 11 1/8” (w/bleed) 15 3/4” x 9 7/8” (no bleed) Half Page 8 5/8” x 5 5/8 in” (w/bleed) 7 5/8” x 5” (no bleed) 1/3 Page Vertical 2 3/8” x 9 1/2” 1/4 Page Square 3 1/2” x 4 3/4” Size Cost Double Page Spread $9,000 Outside Back Cover $5,175 Inside Front or Inside Back $5,175 Full Page $4,500 2/3 Page $3,750 1/2 Page $3,000 1/3 Page $2,730 1/4 Page $2,250 1/6 Page $1,750 Material Format All advertisments must be submitted electronically. PDF/X1a preferred. TIFF or EPS acceptable. Files can be delivered by CD/DVD or FTP (Instructions below). Please ensure that all files are high resolution, ready to print with embedded fonts. If you require assistance in creating a PDF, please call NCBA Design Services at 303.850.3368.

C2C • National Cattlemen • BeefUSA.org C2C • National Cattlemen • BeefUSA.org NCBA Media BeefUSA.org Advertising News • Education • Community NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org NCBA Media C2C • National Cattlemen • BeefUSA.org BeefUSA.org Connect with more than 230,000 NCBA and state affiliate members, who manage 90% of the nation’s cows, by highlighting your company on BeefUSA.org. With options for placement throughout the site, your company will be seen by each visitor to BeefUSA.org, the official website of NCBA. Recently redesigned, BeefUSA.org provides cattlemen with instant access to timely industry news and information. Site Highlights include • Homepage for cattlemen • Timely industry news and information • Message boards • Science-based consumer information • Recipes • Up-to-date market information • Stories from cattlemen BeefUSA.org statistics • 214,000 page views per month • 16,000 unique visitors per month Accessing cattle producers • 85% of NCBA members have internet access • 44% own a smart phone or phone with internet access • 65% of NCBA members receive email on their mobile phones • 78% of NCBA members use the internet for learning about beef industry issues Ad Rates Term Cost Three Month $825 Six Month $1350 Twelve Month $2250 Ad Format Spotlight Tile 300 x 250 pixels JPG, GIF, Flash/SWF* accepted Animation must be no longer than 25 seconds Note for both digital edition and Web ads: File size for ad submissions must not exceed 100 kb.

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