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Media Kit Insert - National Cattlemen's Beef Association

Media Kit Insert - National Cattlemen's Beef Association

C2C •

C2C • National Cattlemen • BeefUSA.org NCBA’s Cattlemen to Cattlemen NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org NCBA’s Cattlemen to Cattlemen ... a television show by Cattlemen for Cattlemen Debuts Tuesday nights at 8:30 eastern on RFD-TV Encore presentations: Wednesday 10:30 a.m. eastern Saturday 9:00 a.m. eastern C2C Prime Package $260,000 • Five education segments (6-8 minutes each airing a minimum of three times each) • One sponsor highlight DVD master and 25 copies • Special segment sponsorship (Marketwatch, Day in the Life) • One panel show • 45 weeks (120 airings) of commercial time • Streaming of all segments online at CattlemenToCattlemen.org • Preferred placement of segments and advertisements • Recognition on C2C marketing pieces as major sponsor • All segments available for podcasting, YouTube, Facebook, Twitter, and streaming • Three minute interview from 2013 NCBA Trade Show airing on NCBA Convention Live broadcast PLUS 30 second commercial in the show C2C Choice Package $185,000 • Three education segments (6-8 minutes each airing a minimum of three times each) • One sponsor highlight DVD master and 25 copies • One panel show • 30 weeks (90 airings) of commercial time • Streaming of all segments online at CattlemenToCattlemen.org • Preferred placement of segments and advertisements • Recognition on C2C marketing pieces as major sponsor • All segments available for podcasting, YouTube, Facebook,Twitter, and streaming • Three minute interview from 2013 NCBA Trade Show airing on NCBA Convention Live broadcast PLUS 30 second commercial in the show C2C Select Package $65,000 • Two-part education segment (10-12 minutes total airtime, each part running three times for a total of six airings) • Streaming of all segments online at CattlemenToCattlemen.org • One sponsor highlight DVD master and 25 copies • All segments available for podcasting, YouTube, Facebook, Twitter, and streaming C2C Commercial Only (Yearly) $100,000 • 30 second commercial spot each week (150 airings minimum) • Sponsor provides fully produced commercial C2C Commercial Only (Quarterly) $35,000 • 30 second commercial spot each week (48 airings) • Sponsor provided fully produced commercial C2C Commercial Only (Monthly) $10,000 • 30 second commercial spot for 4 weeks (12 airings) • Sponsor provides fully produced commercial C2C Commercial Full Production Services $10,000 • 30 second commercial spot fully produced from concept to final edit C2C Commercial Limited Production Services $5,000 • 30 second commercial spot fully produced from video/photos provided by sponsor NCBA’s Cattlemen to Cattlemen LIVE (Limited Availability) $30,000 • One hour live call-in show fully produced from Denver or Washington, D.C. Includes full production crew, promo production and airing • You provide the experts….we will take care of the rest NCBA’s Cattlemen to Cattlemen TAPED discussion show (Limited Availability) $20,000 • One hour taped show fully produced from Denver • Includes full production crew, promo production and airing • You provide the content experts ** Inventory is limited and preferred placement is given to major sponsors Production Information All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to schedule airdate. Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wmv. Spots should be 16x9, 4x3 safe or centercut.

C2C • National Cattlemen • BeefUSA.org NCBA’s Cattlemen to Cattlemen NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org C2C • National Cattlemen • BeefUSA.org NCBA Media News • Education • Community NCBA Media C2C • National Cattlemen • BeefUSA.org 2012 Market Research Margin of Error: 4.4% Viewer Frequency 68% of cattlemen watch RFD-TV 31% watched NCBA’s Cattlemen to Cattlemen in the last month 5% viewership growth year to year 30% of viewers watch weekly 55% watch one to three times per month 38% watch entire episode 86% watch at least half of each episode RFD-TV reaches 50+ million television households Viewer Buying Intentions Planned purchases over the next two years ATV: 32% Combine: 4% Gator/Utility Vehicle: 26% Hay Baling Equipment: 27% Livestock Trailer: 27% Pickup Truck: 42% Skid Steer Loader: 15% Swather/Mowing Equipment: 27% Tractor: 33% Wheel Loader/Payloader: 10% Animal Health Products: 94% Electronic ID Tags: 25% Fencing Supplies: 84% Livestock Handling Equipment: 44% Livestock Watering Equipment: 47% Steel Farm Building: 18% Chutes: 23 % Scales: 14% Quarterly Nielsen Ratings (Viewers) 2nd Quarter 2012: 418,000 monthly (18+ average) 1st Quarter 2012: 520,000 monthly (18+ average) 4th Quarter 2011: 493,000 monthly (18+ average) 3rd Quarter 2011: 384,000 monthly (18+ average) Who watches NCBA’s Cattlemen to Cattlemen? 11% stockers 10% feeders 250-499 15% 11% seedstock 85% cow/calf operators Type of operation 500+ 16% 100-249 30% 1-99 38% Herd Size * Producers could select more than one category

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