Views
3 years ago

Please click here to download - CII

Please click here to download - CII

9 | Creating viable

9 | Creating viable business models for inclusive growth through the National Optical Fiber Network The Common Service Center (CSC) network Over the last few years, this ecosystem has started taking shape. One case in point is the Government of India’s Common Service Center (CSC) scheme. One of the three pillars of the National eGovernance Plan (NeGP), the CSC scheme has established 99,247 CSCs (as on 31 December 2012) across the country on a Private-Public partnership mode. 17 These CSCs act as the front-end delivery point for a range of Internet-enabled G2C and B2C services to inhabitants across 5-6 villages. Equipped with computers, basic peripherals, Internet connectivity, and a Village Level Entrepreneur (VLE) owning the center, these CSCs can be a good starting point to deliver e-services such as telemedicine and remote education. With deployment of broadband, the efficiency of CSCs can further increase and they can become multi-service delivery points, as was envisaged in the NeGP. More examples of the ecosystem coming together can be seen in the number of pilot projects carried out across the country. Along with the three key ecosystem participants, NGOs have also played a very important role in facilitating many of these projects/pilots. Table 5: Illustrative e-services projects piloted/operational in India Sector Provider Project Motive Education Microsoft Project Shiksha (Teacher training) CSR: Not for profit Intel Teach (Teacher training) CSR: Not for profit Cisco Project Samudaya (Remote education) CSR: Not for profit SREI Sahaj e-Siksha (Vocational education) For profit (through CSC scheme) Healthcare Hewlett-Packard Labs India eHealth Centers in rural areas CSR: Not for profit Apollo Group of Hospitals Apollo Telemedicine Networking Foundation (Telemedicine) CSR: Not for profit ISRO Telemedicine network Rural development: Not for profit Government of Tripura Tele-consultations (Telemedicine) Rural development: Not for profit Cisco Project Samudaya (Telemedicine) CSR: Not for profit Banking FINO Paytech Payment solutions for the unbanked For profit Cisco Bank on Wheels (branchless banking) CSR: Not for profit SREI Sahaj Banking services at the Sahaj CSCs / BC network For profit Agriculture ITC e-Choupal CSR: Not for profit Source: KPMG research NOTE: This is not an exhaustive list TCS mKRISHI CSR: Not for profit Thomson Reuters Reuters Market Light (RML) For profit It is noteworthy that most of these pilots have been trialed successfully on a limited scale and with a non-profit motive. Private enterprises may have been hesitant in certain instances to venture out into the remote areas as the business case of being able to provide scalable, profit-driven services appears uncertain. However, some of these services – such as Reuters Market Light (from Thomson Reuters) and e-Shiksha (from SREI Sahaj) – have witnessed various degrees of commercial success despite being faced with the same challenging environment. As the Government progresses with its work on the NOFN project, it is important to start deliberating on how some of these business models can be scaled up while retaining their commercial value. 17 Department of Electronics and IT

Creating viable business models for inclusive growth through the National Optical Fiber Network | 10 Business Models Providing relevant broadband-enabled services through a Public-Private-Panchayat ecosystem requires strong business models with clear returns for each stake holder. While the state bodies would demand tangible social returns in the form of employment generation and skill-building for the rural population, private sector enterprises would seek long-term commercial viability. With the NOFN implementation running well in the background, and the high intent expressed by all three parties – Governments, Panchayats and the private sector – this is the right time to deliberate on the possible models that could work in the four identified sectors. There are certain basic prerequisites to creating practical business models for rural areas. For instance, the availability of basic infrastructure, such as continuous power supply and uninterrupted connectivity, is imperative for delivery of e-services to rural consumers. Furthermore, building scale for these services is vital to ensure commercial viability of these initiatives. Wide availability of the G2C services that were envisioned in the NeGP would be important to attract footfall at the CSCs. The availability of G2C services such as issuance of birth and death certificates, land records, Right to Information (RTI) services, etc. would attract people to the CSCs, thereby, giving them an opportunity to look at other low cost e-services such as e-learning modules, banking, etc. Business models that involve delivering broadband to the household level also necessitate last mile connectivity – a subject which still awaits clear decisions and policies. The Government and the industry have been trying to address many of these issues for a while and progress has been made in some areas. To improve the availability of power, for instance, some states such as Maharashtra are concertedly trying to exploit renewable energy sources to broaden power-supply. It is understood that BBNL plans to make alternative renewable sources of power (mostly solar) available to Gram Panchayats to meet the needs of the fiber network. Various initiatives are underway to utilize alternative power sources to run telecom towers in rural areas. The Telecom Regulatory Authority of India’s (TRAI) recommendations on green energy applications have been approved by the Government and TRAI has issued directives to the service providers to adopt green energy measures, with targets laid out till 2020 (75 percent of rural towers to be powered by hybrid power by 2020) 18 . Eventually, these alternative energy resources can also be used to power broadband services in rural areas. Despite efforts from various quarters, it is unlikely that all these issues will be resolved completely in the immediate term. However, with the given fiber infrastructure soon to be in place, and around 1 lakh CSCs operational in the country, it is possible to give a head start to the NOFN ecosystem and build business models that factor in these drawbacks and ensure minimum dependencies. 18 ‘Govt approves TRAI recommendations on renewable energy in telecom sector’, March 8, 2013, CXOToday.com

Please click here to download the brochure.
Please click here to download invitation and booking form
Please click here to download the conference proceedings
please click here to download brochure & registration form
Please click here to download invitation and booking form
Please click here to download invitation and booking form
please click here to download - SMART Investment and International ...
Please click here to download the brochure. - Capita Symonds
Please click here to download sponsorhip proposal. - TeamAsia
Please click here to download an Application Pack - YoungMinds
Please click here to download an Application Pack - YoungMinds
Please click here to download the methodological report. - EuFoA
To download our Education Brochure, please click here
Please click here to download the Scientific Program
Please click here to download the 2013 Scholarship Ceremony ...
Please click here to download our brochure - IFPSM
Please click here to download the conference proceedings
For more information please click here to download the program
Please click here to download - Texatherm.com
please click here to download - The Dermatologist
Please click here to download Press Kit - Raven Fork Movie
Please Click Here to Download the NOVALUM Brochure
English version, please click here to download - Trellcan
Please click here to download the conference proceedings - IAFOR
Please click here to download the entire Shademaker catalog.
Please Click Here to Download Christmas Party Brochure!
please click here for download. - the 34th European Brewery ...
Please click here to download the conference proceedings - IAFOR
please click here for download. - the 34th European Brewery ...