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13 | Creating viable

13 | Creating viable business models for inclusive growth through the National Optical Fiber Network Similarly, positive impact has been generated through the vocational training programs undertaken by various agencies. A case in point is the eSiksha offering from SREI Sahaj 24 . Case study 2: SREI Sahaj - eSiksha Proposition: • An e-learning portal (Sahaj Siksha) provided through the Sahaj network of CSCs • A job portal (chaakri.in) dedicated solely to the rural population, providing placement to unskilled/ semiskilled rural youth Execution mode: PPP Content partners: Indira Gandhi National Open University (IGNOU) for certification, George Telegraph, Aptech, GAAP Education, etc. Business model: For profit Impact: Placed over 1,200 rural candidates in the profiles of front line sales force, front office managers, security guards, tailors, fitters, draughtsmen, etc., during very first year of its launch Source: SREI Sahaj e-Village website, SREI Sahaj press release dated June 18, 2010 These, and the several more initiatives that are being carried on across the country, together present a compelling case for ICT implementation in rural education. The focus could be on bolstering school education as well as building skill-sets to address the significant need for rural employment. Both can be achieved by working out business models that prove attractive to all the stakeholders. 24 SREI Sahaj Website

Creating viable business models for inclusive growth through the National Optical Fiber Network | 14 Model 1: ICT centers in Government schools set up by private enterprises This model evaluates setting up ICT centres or digital classrooms in rural Government schools to deploy engaging learning methodologies such as audio-visual modules, animation and remote learning. The real value will be derived from virtual classrooms, using which, a teacher located in an urban area (district/ block level) can conduct a class with school students located in rural schools. This is where the connectivity from the NOFN will play a major role. The job of supply, installation, maintenance of IT infrastructure and supply of learning content can be awarded to private education service providers under a Build Own Operate Transfer (BOOT) model. Some private enterprises, that have an established delivery model in urban areas, could be involved to provide such turnkey solutions. Proposition: Delivery of quality school education in rural areas through ICT intervention Figure 3: Business model for digital classrooms in government schools Source: KPMG analysis • Input –– Connectivity: High-speed broadband access, to be made available till the Panchayat level through NOFN –– Training and manpower: Initial training to Government school teachers to be provided by the education service provider for a period of 3- 5 years, after which, the running of the centers could be transferred to the schools –– Physical infrastructure: School building, power supply and power back-up (including alternative renewable energy sources such as solar power), audio-video equipment and computer terminals. –– Marketing: To be undertaken by the private education service provider, in collaboration with the Gram Panchayats • Cost: Private education service providers to bear the cost of setting up and maintaining the ICT centers in the short-to-medium term (under a BOOT model) –– Capital expenditure: Interactive learning would require investment in setting up a videoconferencing facility, including a projector, microphone, screen, computer terminal and a router. Additionally, if a diesel generator set is required for power back up, incremental investment could be in the range of ~INR 3-4 lakhs 25 . –– Operating expenditure: Equipment maintenance, staff salary, compensation to teachers in urban schools (for remote learning), and content fees (for rich-media learning material). For remote learning, scale would be of importance as the same resources can be shared across several remote locations, driving down costs. 25 NOTE: The number may vary depending on the actual equipment being deployed

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