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Genesee County Agricultural and Farmland Protection Plan

Genesee County Agricultural and Farmland Protection Plan

APPENDIX C: SWOT

APPENDIX C: SWOT ANALYSIS SWOT Analysis Introduction SWOT analysis is a tool used by strategic planners and marketers to assess the competitive environment of a region, industry, business, or product. It is a very simple technique that focuses on the Strengths, Weaknesses, Opportunities, and Threats (SWOT) facing Genesee County agriculture by asking the following questions: 1. What are the advantages of agriculture in Genesee County? 2. What do Genesee farmers do well? 3. What do Genesee farmers do poorly? 4. What can be improved in Genesee County agriculture? 5. What are key regional/industrial trends? 6. What are the options and obstacles facing Genesee farmers? 7. What are the debt and cash flow issues facing Genesee farms? For the Genesee County Agricultural and Farmland Protection Plan, the strengths, weakness, opportunities, and threats were assessed for the agricultural industry overall to include production agriculture as well as agricultural support industries. The SWOT criteria identified are drawn directly from the study team’s interviews with the agricultural industry within the County and surrounding region. As such, this analysis should be considered an industry self-assessment. Utilization SWOT factors are utilized in the identification of key issues facing an industry. These issues are then incorporated in the design of programmatic and policy responses. The SWOT analysis of Genesee County Agriculture is supported by additional analyses as well as depth interviews conducted by the ACDS, Inc. study team. Results SWOT ANALYSIS MATRIX INTERNAL FACTORS Strengths Weaknesses Physical Environment Tax Structure Human Capital Regulatory Structure Economic Strength Development Potential Infrastructure Complicated Political Structure Demographics Regional Planning Public Sector Support Risk Capital / R&D Funding Agricultural Region Labor Force Location Utilities Low Development Pressure Water Supply / Access Supportive Community Land Competition Diversified Production Base Land Fragmentation Research and Development Worker Education Agricultural Education Transportation Corridors Copyright©, 2000: Agricultural & Community Development Services, Inc, Columbia MD 1

APPENDIX C: SWOT ANALYSIS Stable Land Base Land-Use Planning Market Access/Information Risk Management Finance Grain Marketing Facilities Cooperative Industry Consolidation EXTERNAL FACTORS Opportunities Threats Venture Development Development Patterns Industry Consolidation Regional Competitiveness Product Development / R&D Labor/Middle Management Availability Labor Force Development Water Resources Finance Regulatory Burden Management Training Cost Structure Land-Use Patterns Commodity Prices Leadership Development Industry Consolidation Public Education Traffic Patterns Industry Consolidation Declining Output Markets Efficiency Improvements Utilities Economic Development Support Loss of Critical Mass Regional Demographics Regional Planning Support Services Public Sector Services Processing Capacity International Market Access Alternative Energy Farm Consolidation Strengths Overall, the strength of Genesee County agriculture is driven by physical, human, demographic, cultural, and economic resources unique to the County and Western New York. These resources are summarized below: Physical Environment: Genesee County, New York has a mix of soil types, topography, and climate that give it the unique ability to support many different types of agricultural production. In fact, over 131,000 acres of the County’s agricultural land is in Prime soils with an additional 5,395 acres of state defined “Unique” soils. This combination of physical assets helps to maintain Genesee County as one of the top producing agricultural counties in the State. As an added benefit, many Genesee farms have valuable and easily accessible mineral resources such as gravel, gypsum, clay, and natural gas. Human Capital: Perhaps Genesee’s greatest strength lies in the human and intellectual capital of its growers and agribusinesses. This is evidenced in the fact that Genesee is the headquarters of many large regional farms and home to several “Top 100” vegetable growers. In addition, Genesee houses a wide array of mid-level and senior managers in both upstream and downstream industries. Also of note is the relatively low age and high educational attainment of the current generation of farmers. Copyright©, 2000: Agricultural & Community Development Services, Inc, Columbia MD 2

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    Location Factors (maximum points =

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    Table of Contents Introduction 2 Me

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    Methods The methods used to prepare

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    Summary (continued) As Genesee Coun

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    Genesee County Gross Farm Sales Reb

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    Dairy and Cattle Sales Fuel Growth

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    Farm Income Strength Keeps Farmers

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    Dairy Farm Numbers Plummet. Number

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    Dairy Farm Size Expands in Genesee

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    Traditional Crops - Harvested Acrea

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    Specialty Crops - A Few Crops Domin

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    Number of Firms 30 25 20 15 10 Grow

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    Farm Output Multipliers for Genesee

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    Expenditures by the Vegetable Farm

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    Appendix: IMPLAN Analysis and Resul

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