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Email Marketing Metrics Report Australia - Vision 6

Email Marketing Metrics Report Australia - Vision 6

Send Volumes, Open & CTR

Send Volumes, Open & CTR for the Top 15 Domains These charts display the top 15 domains by send volume and their associated Open Rates and CTRs. Findings The top 15 domains are all web and ISP based accounts. No business or government domain was listed in the top 15. hotmail.com once again received almost five times as many emails as any other domain (22.71%). tpg.com.au and iinet.net.au were joined by bigpond.net.au achieving the highest open rates of any domain with rates of over 30%. Click to Tweet me Australia Email Metrics Report - TPG, iinet & Bigpond achieved the highest open rates. % Volume % Opened % Clicked July – December 2012 Email Marketing Metrics Report Australia www.vision6.com.au 16 Copyright 2013 Vision6

Open, CTR & Emails Sent by Day These charts display the average Open Rates and CTRs by day, and the total amount of emails sent on each day for 2012. Findings All weekdays are seeing quite even open rates with the weekend decreasing slightly. Wednesday has returned as the day on which the most emails are sent, despite having fairly average open and click through rates (21.30%). Click to Tweet me Most popular day to send emails in Jul- Dec 2012 was Wednesday Tips Know your audience and their habits and routines. Then test, test and test some more. A simple way to do this is to send the same email to different parts of your database on different days. % Volume % Opened % Clicked July – December 2012 Email Marketing Metrics Report Australia www.vision6.com.au 17 Copyright 2013 Vision6

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