Views
3 years ago

Email Marketing Metrics Report Australia - Vision 6

Email Marketing Metrics Report Australia - Vision 6

Send Volumes, Open & CTR

Send Volumes, Open & CTR for the Top 15 Domains These charts display the top 15 domains by send volume and their associated Open Rates and CTRs. Findings The top 15 domains are all web and ISP based accounts. No business or government domain was listed in the top 15. hotmail.com once again received almost five times as many emails as any other domain (22.71%). tpg.com.au and iinet.net.au were joined by bigpond.net.au achieving the highest open rates of any domain with rates of over 30%. Click to Tweet me Australia Email Metrics Report - TPG, iinet & Bigpond achieved the highest open rates. % Volume % Opened % Clicked July – December 2012 Email Marketing Metrics Report Australia www.vision6.com.au 16 Copyright 2013 Vision6

Open, CTR & Emails Sent by Day These charts display the average Open Rates and CTRs by day, and the total amount of emails sent on each day for 2012. Findings All weekdays are seeing quite even open rates with the weekend decreasing slightly. Wednesday has returned as the day on which the most emails are sent, despite having fairly average open and click through rates (21.30%). Click to Tweet me Most popular day to send emails in Jul- Dec 2012 was Wednesday Tips Know your audience and their habits and routines. Then test, test and test some more. A simple way to do this is to send the same email to different parts of your database on different days. % Volume % Opened % Clicked July – December 2012 Email Marketing Metrics Report Australia www.vision6.com.au 17 Copyright 2013 Vision6

Email Marketing Metrics Report Australia - Vision 6
Email Marketing Metrics Report - Email Brain
2012-Jan-June-Email-Metrics-Report
The A-Z of Email Design - Vision 6
International Email Marketing Metrics Benchmark Study - Silverpop
Bienalto-Whitepaper-Email-Marketing
Strategic Email Marketing - In five simple steps - Vision 6
THE 6 MARKETING METRICS YOUR BOSS ACTUALLY CARES ABOUT.
Email Marketing
Marketing Media in Australia - Our Community
2013 Email Marketing Benchmark Report - MarketingSherpa
2012 Email Marketing Benchmark Report - MarketingSherpa
The Report on Australia's most valuable brands - Brand Finance
EXCERPT-2013-Email-Marketing-Benchmark-Report
EXCERPT-2013-Email-Marketing-Benchmark-Report
6 Tips for E-Mail Marketing That Works
Annual Report 2012 (PDF, 5.27MB) - Bionic Vision Australia
Email Marketing Must Know Tactics and Tips for - MarketingSherpa
Financial report 2008/2009 (PDF) - Vision Australia
A Collection of Articles on Email Marketing - Creative Trust
Global Email Security Market Growth Prospects in the Coming Years 2015-2019
OFFICE MARKET REPORT - Property Council of Australia
OTHER REPORTING PAR T 6 - Family Court of Australia
Email Marketing Metrics Report - Vision 6
Email Marketing Metrics Explained - iContact
2013 Email Marketing Metrics Benchmark Study - Silverpop
2013 EMAIL MARKETING METRICS BENCHMARK STUDY:
Email Marketing Benchmark Report 2009 - How good would it be if ...
2012 Silverpop Email Marketing Metrics Benchmark Study