Views
3 years ago

Email Marketing Metrics Report Australia - Vision 6

Email Marketing Metrics Report Australia - Vision 6

Time Taken to Open

Time Taken to Open Emails This chart displays the amount of time it takes for recipients to open the email after it has been sent. Findings The number of emails opened within the first hour of delivery has decreased slightly from 30.20% to 29.23%. It still remains that over 90% of all emails are opened within the first 72 hours of being received. This number has been increasing since these reports began in 2006. Click to Tweet me Almost 30% of people who open your email will do so within 1 hour of it being sent Tips As mobile devices become more and more prominent (see page 19) the time it takes to open emails is decreasing. With this in mind it is always good to test your email across mobile platforms. Try to design your emails with mobile screen sizes in mind. July – December 2012 Email Marketing Metrics Report Australia www.vision6.com.au 18 Copyright 2013 Vision6

Which email clients are people using? This chart shows the popularity of the different email clients people use to first open their emails. Email clients can be categorised as the following: Desktop application: Outlook 2003, Outlook 2007, Apple Mail and Outlook 2010. Web-based interface: Hotmail, Yahoo! Mail, Gmail. Mobile device: iPhone Mail, iPad Mail, Android. Click to Tweet me Over 33% of your emails will be read on a mobile device Findings Desktop applications (Outlook or Apple Mail) are still the most popular format for opening emails at 43.25% although this is fast declining (decreased by 3.38%). The use of mobile devices has increased dramatically again with 33.05% of emails being opened using these devices in the second half of 2012 compared to 24.33% in the first half of 2012. iPhone Mail (20.84%) is now most popular (was Outlook). It is worth noting that iPhone mail is the only modern email client that has images turned on by default (a contact is deemed to have opened an email when images within the email are viewed or downloaded). With the increasing popularity of smart phones, it is reasonable to expect the increasing use of mobile devices to continue in the future. Further information Visit the Vision6 Blog for some practical design tips on designing emails for mobile devices: Mobile email design tips Like to see how your email looks in the above email clients? Check out the Vision6 Email Testing feature July – December 2012 Email Marketing Metrics Report Australia www.vision6.com.au 19 Copyright 2013 Vision6

Email Marketing Metrics Report Australia - Vision 6
Email Marketing Metrics Report - Email Brain
2012-Jan-June-Email-Metrics-Report
International Email Marketing Metrics Benchmark Study - Silverpop
Strategic Email Marketing - In five simple steps - Vision 6
The A-Z of Email Design - Vision 6
2012 Email Marketing Benchmark Report - MarketingSherpa
THE 6 MARKETING METRICS YOUR BOSS ACTUALLY CARES ABOUT.
Email Marketing Must Know Tactics and Tips for - MarketingSherpa
Email Marketing
EXCERPT-2013-Email-Marketing-Benchmark-Report
EXCERPT-2013-Email-Marketing-Benchmark-Report
2013 Email Marketing Benchmark Report - MarketingSherpa
Global Email Security Market Growth Prospects in the Coming Years 2015-2019
Bienalto-Whitepaper-Email-Marketing
OFFICE MARKET REPORT - Property Council of Australia
Financial report 2008/2009 (PDF) - Vision Australia
A Collection of Articles on Email Marketing - Creative Trust
Annual Report 2012 (PDF, 5.27MB) - Bionic Vision Australia
Marketing Media in Australia - Our Community
OTHER REPORTING PAR T 6 - Family Court of Australia
The Report on Australia's most valuable brands - Brand Finance
Email Marketing Metrics Report - Vision 6
Email Marketing Metrics Explained - iContact
2013 EMAIL MARKETING METRICS BENCHMARK STUDY:
2013 Email Marketing Metrics Benchmark Study - Silverpop
Email Marketing Benchmark Report 2009 - How good would it be if ...
2012 Silverpop Email Marketing Metrics Benchmark Study
Email Marketing Metrics: Measuring What Matters - iContact