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Email Marketing Metrics Report Australia - Vision 6

Email Marketing Metrics Report Australia - Vision 6

Glossary & Acronyms EDM

Glossary & Acronyms EDM Electronic Direct Marketing. ISP Internet Service Provider, e.g. BigPond. CTR’s Click Through Rates. Unique CTR Measures the first time a link is clicked by a recipient as a percentage of the total number of emails sent. CTR Relative to Open Measures the CTR as a percentage of the total number of unique opened emails. Open Rate Measures the number of times an email is opened by a recipient as a percentage of the total number of emails sent. Unique Open Rate Measures the first time an email is opened by a recipient as a percentage of the total number of emails sent. Permanent Bounce Usually means the email address is incorrect or is no longer in operation – sometimes referred to as a Hard Bounce. Temporary Bounce Usually means the email address is temporarily unavailable. The most common Temporary Bounce reasons are ‘Server Time Expired’ (for receiving ISP), ‘Delivery Time Expired’ (for sending ISP) and ‘Mailbox Full’ – sometimes referred to as a Soft Bounce. more infromation Find out more about specific email marketing metrics, what they mean and how they can help you. July – December 2012 Email Marketing Metrics Report Australia www.vision6.com.au 20 Copyright 2013 Vision6

www.vision6.com.au

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