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Summary (PDF) - CFO Insight

Summary (PDF) - CFO Insight

INSPIRATION FOR TOP

INSPIRATION FOR TOP FINANCIAL EXECUTIVES Record Turnout to Vienna Crisis or not, the corporate delegates at the Second CFO Summit Emerging Europe & CIS set a new record: the 150 of them beat last year’s turnout and considerably raised the bar for next year’s event. Many who came to Vienna’s finest location, the Emperor’s palace, spoke of difficult times, but most also sounded a cautiously optimistic note. In its second year, the CFO Summit Emerging Europe & CIS established itself as a key event for CFOs and other top-level corporate officers. With its combination of keynote speeches, panel discussions and workshops, the summit attracted participants from the entire region. “Our debt cost has not increased.” In his opening speech, Martin Novak, CFO of CEZ, talked about the fast expansion of the Czech utility, helped along by falling prices. Novak explained how for CEZ the overall cost of debt had not increased compared to pre-crisis levels and was upbeat about further expansion. Haluk Dortluoglu, CFO of the Turkish discount chain BIM, likewise underscored the strong growth of his company. The discounter with revenues of TYL 4.2 billion (EUR 2 bln) in 2008 opened almost 300 stores in 2009. In recognition of his achievements, FINANCE Emerging Europe named Mr Dortluoglu “CFO of the Year” Grand evening with CFO of the Year ceremony In 2009, the grand evening dinner hosted the first “CFO of the Year” ceremony. The award is designed to recognize outstanding CFOs and their contributions to company success. Haluk Dortluoglu, CFO of Turkey’s discount chain BIM, received the first award. Key to his nomination was the way he has helped turn the business into a textbook case of efficiency. In his acceptance speech, “responsibility” was among the most frequently used words. His message was that successful business needs an active CFO. BIM is now among the top five equity investments in Turkey. Since its IPO, it has consistently outperformed the country’s key stock index, the ISE 100. Its market cap has grown by the factor of seven, reaching TRY 4.6 billion (EUR 2.2 bln) by the end of 2009. All this convinced the editorial team of FINANCE Emerging Europe to name Mr Dortluoglu the “CFO of the Year 2009”. during an exclusive gala dinner at Vienna’s Liechtenstein Museum. Another top executive on the speakers’ list was Piotr Jelenksi, former CFO of Asseco Poland and now CEO of Asseco SEE, who discussed what it takes to become a good CEO. “Understanding your numbers is essential, but you also need foresight and good interpersonal and communication skills to become CEO,” he told his peer group audience. The first panel discussion of the summit focused on the question of how to reframe business models and featured Andre Carls, CEO of Commerzbank, CEE Holding, Lauri Veijalainen, CFO of IKEA Russia & CIS, and Martin Novak. On the second panel, Federico Ghizzoni, Member of the Management Board for CEE of UniCredit Bank Austria AG, Heinrich Schaller, CEO of Wiener Börse, Jacek Siwicki, President of Enterprise Investors, and Adam Stanyer, CEO of GPEC, discussed where future growth for the region will come from. A special feature of the CFO Summit Emerging Europe & CIS was once again the on-stage interview. Bastian Frien, Editor-in-chief of FINANCE magazine, interviewed Wladimir Klitschko about his views on Ukraine’s future development and his experiences in sports and management. “Most people only see the glamorous events, but there is much more to it than meets the eye,” Klitschko explained. Participants were also able to pose questions to Mr Klitschko, a rare opportunity many seized. While keynote speeches and panel discussions provided for strategic inspiration, ten workshops got down to the daily work of CFOs and financial directors. They discussed with their peers topics ranging from equity solutions to challenges in technology and automotive industries. “Diversify your customer base!” The final highlight was a speech by Lajos Bokros, former Hungarian Minister of Finance, current member of the European Parliament and a Professor at Central European University. His key message was that companies urgently need to diversify: “We have lived on domestic consumption and current account deficits for far too long. You need to establish a broader, international customer base.” Throughout the conference, lunch and coffee breaks buzzed with discussions and networking. Participants appreciated the exclusive atmosphere which allowed them to get to know many peers from a wide range of countries and industries. In summary, with its diverse range of top-level bankers, financial executives and politicians, the CFO Summit Emerging Europe & CIS has firmly established itself as the key CFO event in the region. || CFO Summit Emerging Europe & CIS 7-8 October 2009, Vienna 4

7 October 2009 8 October 2009 10.15 a.m.-10.30 a.m. Welcome Address from FINANCE Emerging Europe Bastian Frien, Editor in Chief, FINANCE Emerging Europe 10.30 a.m.-11.00 a.m. Striving to Be the No. 1 Martin Novak, CFO, CEZ, a.s. 11.00 a.m.-11.30 a.m. Coffee break 11.30 a.m.-1.00 p.m. Roundtable Session I • Entering New Markets: Turkish Resilience and Return to Growth • CFO Toolbox for the Crisis – Corporate Communications • Strategic Challenges in... the Metal Processing Industry 1.00 p.m.-2.30 p.m. Lunch and networking 2.30 p.m.-3.30 p.m. Panel Discussion I Reframing the Business Model – Lessons from the Crisis Dr. Andre Carls, CEO, Commerzbank Central and Eastern Europe Holding Martin Novak, CFO, CEZ, a.s. Lauri Veijalainen, CFO, IKEA Russia and CIS 3.30 p.m.-4.00 p.m. Coffee break ^ ^ 4.00 p.m.-5.30 p.m. Roundtable Session II • Entering New Markets: Suitable Legal and Commercial Concepts in Russia and Ukraine • CFO Toolbox for the Crisis – Equity Solutions in Current Market Conditions • Strategic Challenges... What to Expect from PE in the Current Market Environment 9.15 a.m.-9.30 a.m. Welcome Address from FINANCE Emerging Europe Steven Arons, Managing Editor, FINANCE Emerging Europe 9.30 a.m.-10.30 a.m. Panel Discussion II Emerging Europe in Need – Where Will Growth Come from? Federico Ghizzoni, Head of Poland’s Markets Division, UniCredit Group, Member of the Management Board for CEE, UniCredit Bank Austria AG Heinrich Schaller, CEO, Wiener Börse AG Jacek Siwicki, President, Enterprise Investors Adam Stanyer, CEO, GPEC Sp. z o.o., Managing Director Polish Business Unit, SW Leipzig GmbH 10.30 a.m.-11.00 a.m. Leading the Way: Why CFOs Are Good CEOs Piotr Jelenski, Chairman of the Executive Board, Asseco South Eastern Europe SA, Financial Director, Asseco Group 11.00 a.m.-11.30 a.m. Coffee break 11.30 a.m.-1.00 p.m. Roundtable Session III • Entering New Markets: Poland’s Promises • CFO Toolbox for the Crisis – Restructuring Kit • Strategic Challenges in... Technology and Automotive • Strategic Challenges in... Retail and Trade 1.00 p.m.-1.30 p.m. How to Survive in a Bankrupt State – Challenges and Strategies for Companies in Highly Indebted Countries Prof. Dr. Lajos Bokros, Member of the European Parliament 1.30 p.m.-3.00 p.m. 3.00 p.m. Lunch & Final Get-together Airport Shuttle Service 5.30 p.m.-6.00 p.m. On-stage Interview "Never Give Up!" – How the Philosophy of Boxing Applies to Business Dr. Wladimir Klitschko, Partner, Klitschko Management Group GmbH From 6.30 p.m. Grand Evening with Award ceremony “CFO of the Year 2009” at Liechtenstein Museum LEAD PARTNERS PARTNERS CHAMPAGNE RECEPTION HOSTED BY SHUTTLE SPONSOR

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