A Strategic Simulation Briefing Book - HDF: Housing Development ...
24 1 EFFICIENCY CASE STUDY #1: hypothetical home in Hartford Total cost of retrofits $10,630 Annual energy savings $1,670 Payback time 6 years ROI 15% Avoided emissions / year 12,750 lbs CO 2 Fuel oil savings / year Electricity savings / year 465 gallons 1,834 kWh Cost of upgrades $10,630 Source: Lawrence Berkeley National Labs Home Energy Saver model. High end of cost range used for boiler replacement and wall insulation; average of cost range used for other improvements.
25 1 EFFICIENCY CASE STUDY #1: hypothetical home in Hartford Screen shot from Lawrence Berkeley Labs Home Energy Saver model
75 OVERCOMING SUPPLY-SIDE BARRIERS
77 FINANCING • Clean Energy Works
79 APPEALING TO SOCIAL NORMS MESSAG
81 Other messaging strategies • G
83 Targeted marketing and outreach
85 PARTNER WITH TRUSTED MESSENGERS
87 incentives • Multiple programs
89 Setting up “multiple touches