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A Strategic Simulation Briefing Book - HDF: Housing Development ...

A Strategic Simulation Briefing Book - HDF: Housing Development ...

40 WE STILL DON’T HAVE

40 WE STILL DON’T HAVE THE ANSWER FOR how to scale up residential energy efficiency • “The bad news is that there is limited program experience with reliably motivating large numbers of Americans to invest in comprehensive home energy improvements, especially if they are being asked to pay for a majority of the improvement costs. Thus far programs have not succeeded in delivering these investments at a scale commensurate with either a) the energy and climate challenges, or b) the potential for savings in the residential sector that has been touted for decades.” FULLER ET. AL. (2010). “DRIVING DEMAND FOR HOME ENERGY IMPROVEMENTS.” LAWRENCE BERKELEY NATIONAL LABORATORY. Many energy efficiency programs reach less than 0.1% of their eligible customers each year. - Fuller (2008). “Enabling Investments in Energy Efficiency.”

41 Dispersed and diverse audiences Lack of knowledge OF BUILDING PERFORMANCE & ENERGY SAVINGS POTENTIAL OBTUSE LANGUAGE AROUND ENERGY EFFICIENCY THAT FAILS TO CONNECT TO CONSUMERS BARRIERS TO SCALE UP RESIDENTIAL ENERGY EFFICIENCY UP FRONT COSTs INABILITY TO CAPTURE THE VALUE OF EFFICIENCY IMPROVEMENTS UPON RESALE TRANSACTIONS COSTS COMPLICATED, TIME CONSUMING PROGRAM PROCESSES PERFORMANCE RISK CONTRACT SUPPLY AND SKILLSETS SPLIT INCENTIVES

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