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A Strategic Simulation Briefing Book - HDF: Housing Development ...

A Strategic Simulation Briefing Book - HDF: Housing Development ...

78 FINANCING (CONTINUED)

78 FINANCING (CONTINUED) • Boulder EnergySmart: Micro-loans of $500 TO $3,000 WITH A MAXIMUM 2.5% INTEREST RATE. • Rutland HEAT Squad: Loans of UP TO $10,000 AT A 10-YEAR TERM AND 4.99% INTEREST, unsecured and with flexible underwriting. Offers additional rehab loans at a sliding interest rate to address obstacles to proceeding with energy remodels in older homes, such as wiring replacement and structural repairs. • EnergyWorks (PA): Homeowners selecting “GOLD STAR” retrofit projects (wholehouse improvements guided by a comprehensive energy assessment) may receive a loan of UP TO $15,000 AT A 0.99% FIXED INTEREST RATE FOR 10 YEARS. • Note that on-bill financing may provide one avenue to tackle the “SPLIT INCENTIVES” barriers to adopting energy efficiency for residential rental properties

79 APPEALING TO SOCIAL NORMS MESSAGING STRATEGIES EMPHASIZING BENEFITS TARGETED MARKETING AND OUTREACH MARKETING AND OUTREACH PRACTICES DESCRIBED IN CASE STUDIES PARTNERING WITH TRUSTED MESSENGERS CONTRACTORS AS MARKETING AgENTS INCENTIVES GENERAL AWARENESS-RAISING ACTIVITIES TO CREATE MULTIPLE “TOUCHES” WITH THE CUSTOMER

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