4 years ago

A Strategic Simulation Briefing Book - HDF: Housing Development ...

A Strategic Simulation Briefing Book - HDF: Housing Development ...

86 Contractors as

86 Contractors as marketing agents • NYSERDA: operates a one-day sales and marketing training program for contractors. Does collaborative marketing with contractors through the Home Performance with Energy Star program. • Keystone HELP targets “REACTIVE CUSTOMERS” (e.g. customers whose furnace breaks in the winter), using contractors as its primary marketing resource.

87 incentives • Multiple programs offer (or offered) free energy assessments, including Clean Energy Works, Bonneville Power, Energy Smackdown, Hood River, Houston REEP, and Marshfield Energy Challenge. Others offer deep discounts; for example Vermont HEAT Squad was offering the energy assessment for $50 and New London Resource Project charged $35. (A typical assessment costs in the neighborhood of $500 in most places). • Note that other programs, such as Long Island Green Homes, charge more for the energy assessment ($250 in LIGH‟s case) to separate “serious candidates from tire-kickers.” • Some programs, including Hood River Conservation Project and Houston REEP, provided efficiency measures for free. Bonneville Power came close to that as well, offering a free energy assessment plus rebates of up to 85% of costs. • Marshfield Energy Challenge: free CFLs, a $150 refrigerator rebate, no-cost air sealing and insulation, a free HVAC equipment tune-up, and installation of solar PV systems at 1/3 of the market value. • Twin Cities One Stop charged customers only $30 for a visit valued at $400.

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