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A Strategic Simulation Briefing Book - HDF: Housing Development ...

A Strategic Simulation Briefing Book - HDF: Housing Development ...

88 Incentives

88 Incentives (CONTINUED) • RePower Bainbridge: Instant rebate of $350 for homeowners who complete a home energy assessment with an Energy Performance Score. Additional rebates or rewards up to $450 if customers implement recommendations. • EnergySmart Boulder: Reduces price of an energy evaluation from $555 to $120 for homeowners. Installation of free, instant energy savers including CFLs, low-flow showerheads, and pipe insulation. • Austin Energy: Launched a “best offer ever” where the customer could get both a rebate and low cost financing, for a combined value of approximately $2,300 per household. Sped up payment of rebates from a 6 week to a 2 week timeframe. • Efficiency Maine: put a 6-month time window for residents to receive a large rebate ($3,000 for a 50% increase in energy efficiency), using the deadline to try to motivate homeowners to act • Community Power Works: (Seattle) Provides a rebate based on carbon emissions reductions to households: $10 per ton, with an average expected incentive of $700 per home.

89 Setting up “multiple touches” WITH GENERAL AWARENESS-RAISING ACTIVITIES • Many programs combine general awareness-raising activities with targeted outreach, thus exposing potential customers to multiple “TOUCHES.” • Marshfield Energy Challenge provided an energy lecture series, breakfast meetings, and activities at schools, concerts, fairs, and on election day. • RePower Bainbridge: Installed “energy dashboards” that show real-time energy use around the island to raise resident awareness. Also created “Electric Avenue,” a street painting displaying the collective energy savings of two neighborhoods on the island. • Boulder EnergySmart: Teach for Sustainability campaign reaches schoolchildren through characters like Kilowatt Kid, Count Plugula, and Dr. Drafty (www.teachforsustainability.com). Runs a contest – the Kilowatt Kidz EnergySmart Channge – to reduce energy use by 5% at home. • BEDFORD, NY (part of the NYSERDA program) has a web portal that makes it easy to sign up and that emphasizes neighbor-to-neighbor testimonials. http://energizebedford.org/ • New London Resource Project hosted energy fairs, and gave “pass it on” cards for program participants to give to friends or neighbors. • Houston REEP organized block parties and placed advertisements in newpapers, radio and TV as well as on the transit system.

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