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Social Channels We use

Social Channels We use today Plan to use in 2014 Do not plan to use Facebook Twitter YouTube Google+ Foursquare MySpace 89% 87% 72% 50% 16% 5% 5% 7% 15% 18% 11% 4% 6% 6% 14% 32% 73% 91% 1,700 responses 1,699 responses 1,699 responses 1,700 responses 1,699 responses 1,700 responses LinkedIn Blogs Podcasts SlideShare Flickr Pinterest 75% 64% 19% 18% 17% 40% 8% 17% 17% 17% 10% 16% 17% 19% 64% 65% 72% 44% 1,699 1,699 1,699 1,699 1,699 1,699 responses responses responses responses responses responses 18 2014 State of Marketing exacttarget.com

The Future of Mobile U.S. adults spend an average of two hours and twenty minutes on their mobile devices every day. 3 Globally, more people have access to mobile phones than electricity or safe drinking water. 4 Eighty percent of marketers who use mobile marketing say they believe mobile efforts do or will produce ROI, and 35% have a dedicated mobile team. As inboxes are brimming with marketing messages, mobile presents a way to reach customers on the devices they keep closest to them. Mobile Marketing ROI Mobile Marketing Team Size 29% Mobile marketing is producing ROI 51% Mobile marketing will eventually produce ROI 16% Mobile marketing is unlikely to produce ROI 4% Other 27% 1 person 39% 2-3 people 8% 4-5 people 26% More than 5 people 596 responses 207 responses 3 US Time Spent with Media: The Complete eMarketer Forecast for 2013, August 2013 4 businessinsider.com/chart-of-the-day-putting-global-mobile-in-context-2012-4 exacttarget.com 2014 State of Marketing 19

2014StateofMarketing
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