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Agenda - Niagara Peninsula Conservation Authority

Agenda - Niagara Peninsula Conservation Authority

Niagara

Niagara Peninsula Consewation Audrority Marketing Plan for Ball's Falls Conservation Area Headspring Marketing Design I Quorum AudiencelMorket 3 r Niagara tourism industry (including wine industry) ¡ Twenty Valley Tourism Association I Niagara Region and72 municþalities ¡ Environmental/Ecological Organizations/Clubs/Associations I PartnerConservationr{uthorities ¡ Fducation community, including Niagara District School Board, Niagara Catholic District School Board, Brock University, and Niagara College. KEY M ESSAG ES (onticiþoted) 1.. Ball's Falls Conservation -Area is a showcase of environmental steu/ardship and heritage. 2. The Ball's Falls Centre for Conservation is the premier destination for learning about conservation in Niagara region. 3. Ball's Falls is Niagara reg'ion's other famous but non-commercial waterfall. 4. The Ball's Falls Centre for Conservation is a state-of-the-art facility for leaming, discovery and events/activities. 5. Ball's Falls, through the NPC,\, is a leader in conservation in Niagara region, MARKETING COMMUNTCATTONS I PROGRAMS & TACTTCS BRAND'NG Nome I CorÞorote ldentity & Brond I Ball's Falls Conservation Area and the Ball's Falls Cenue for Conservation Definition I Ball's Falls Conservation ,{rea is a natural showcase of environmental stewardship and heritage on the Niagara Escaqpment, past and present. ¡ Ball's Falls Centre for Conservation is the premiere destination in the Niagara region to learn about all aspects of conservation. Ìr Page 8

Niagara Peninsula Conserretion Auúority Markcting Phn for Ball's Falls Consctation Arca Headspring Marketing Dcsþ | Quorum Mo*et Positioning . Critical to not over-sell, yet deliver a compelling message. ¡ Brand character is a pristine, quiet place, a waterfall that is beautiftrl yet 180 degrees different f¡6¡¡¡ |rJiagara Falls I Compared to Niagara Falls, Ball's Falls is a more environmental, non-commercial experience, an experience with more çnuine natural heriage, and an experience that alloq/s for çnuine personal discovery. Ball's Falls is quieter, gender, and slou¡er paced. r Ball's Falls is much, much less touristy and has two falls to discover NPCA mEt aant to seæ¡v tbe (JKL sbould it aant to adopt tbis taglineþr tbe entire consmtation arca's pmgrams and activities Corporoæ ldentity & Bronding Progrom ¡ Adopt the positioning st¿tement of 't'{iagara's OtberFalls" as a subde but Permanent theme for all of Ball's Falls communications, events, etc. ¡ Recommended marketing agline for Ball's Falls ptograms and activities; Ji¡eotc¡ tto ssli¡cotenJ. I Change name of entry toad (6ù Avenue) to Ball's Fall's Boulevard NOTE.' See eorporate idniry sanþles inVìsaall&nti! Gaide. Logo I Positioning Støtement ) COlISERVATIOl{ AREA Nialara'= O'¡taor Fall= Pate 9

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