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Agenda - Niagara Peninsula Conservation Authority

Agenda - Niagara Peninsula Conservation Authority

Niagara

Niagara Peninsula Conservation Auúrority Marketing Plan for Ball's Falls Conservation Area Headspring Marketing Design I Quorum communications materials to ensure consistency, ptofessionalism and audience identification. ' Develop a "speakets series" event (e.g., vzrtety of topics such as: climate change, Smart Gardening practices, recycling, weter conservadon, etc.). Seek community/corpor:rte parmership and media sponsorship. ' Revamp website information content; launch a micro site for Ball's Falls o Ball's Falls Consewation Area adopt the original branding positioning proposed i¡2004 - Niagara's Otber Falls. ' Ball's Falls Conservation Area and the Cenue for, Conservation incotporate the marketing tagline, 'Discour tlte undi¡coaered" in all of its marketing of progtams and activities. Page 28

Niqgrra Pcnin¡ula Conscration Auóority Marketing Phn for Ball's Falls Conscration Arra Hcadspring t'larkcting Desttn I Quon¡m 5. APPENDICES Pagc 29

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