We can find a few! We will purchase a mail list * specifically targeted for your business, FREE Konhaus Marketing & Communications Personalized Marketing Solutions - just let us design, print and mail your next marketing piece! *mail list qty. 1000. Offer exp. 5-31-10. Call Us Today! 731.9456 How to Double Your Direct Mail Response Rates Few mediums provide the direct, personalized approach of a well administered direct mail campaign. But while direct mail has repeatedly proven itself, many business professionals have ventured away from the practice after disappointing experiences. These businesses are missing out on valuable opportunities, as their direct mail woes are likely the result of a miscue in execution. Direct mail is a misunderstood medium, and taking the time to clear up common misperceptions is well worth the effort. Many business people feel that direct mail is a medium for the masses, and sending out thousands of pieces to every name you can buy will deliver results. This theory is poorly guided, as it generally wastes lots of time and money. Communicating a specific, targeted message to one hundred prospects will always beat sending a general, all-encompassing message to thousands. Therefore, developing an effective direct mail campaign involves: 1. Defining your target, being very specific. 2. Cleaning your list to only those prospects that meet demographic, geographic, and lifestyle criteria. Cut as many entries as possible to form a concentrated audience. 3. Creating your direct mail piece with your specific target in mind. Cater your graphics, copy and call-to-action to the target you have identified. Consider variable-data or variable graphic printing for the ultimate customization. 4. Following-up with a call or e-mail. Since your list is now much smaller, you can afford to give personal attention to each name. If needed, break large mailings into parts to allow for follow up work. Integrate these four techniques into your direct mail campaign, and you will discover the power of a direct, personalized mail campaign. 3544 Old Gettysburg Road, Camp Hill, PA 17011 • 717.731.9456 KonhausMarketing.com
5 Kerwin Stetler (right) presented the 2009 George C. Hoopy Award to Chick Zoll, Don Jacobs Insurance Services, Inc. Chick modestly accepted the award and stated that he “had big shoes to fill, because Mr. Hoopy was an amazing man.” Kay Straw, Executive Director of Special Olympics Pennsylvania Area M, in Donna Davidson’s stead, delivered Donna’s speech. The audience was able to take home a valuable piece of knowledge that Donna strongly believes in: “It’s all about attitude”. Reverend Ken Arthur led attendees in the invocation and pledge. More than 200 members had the opportunity to network at the luncheon. Bill DeVore presented the 2009 Inspiring Business Award to Bob Saline, APR, Fellow with PRworks Inc. Bob was honored to receive this award because it “embodies everything that the Chamber is about,” he stated. Kathleen M. Mangan welcomed attendees at her first formal appearance as the ChamberPresident & CEO.