Holidays with Kids
Holidays with Kids
Holidays with Kids
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<strong>Holidays</strong> <strong>with</strong> <strong>Kids</strong> – Who are our readers?<br />
<strong>with</strong> kids<br />
Media Kit<br />
2006<br />
Contents<br />
Editorial overview<br />
Reader profile<br />
Circulation<br />
Why advertise <strong>with</strong> <strong>Holidays</strong> <strong>with</strong> <strong>Kids</strong><br />
What our advertisers say<br />
Rates and deadlines - magazine<br />
Material specifications<br />
Booking form<br />
Rates - website<br />
• 75% of our readers earn in excess of $60K pa; 39% $80K and over<br />
• 85% of our readers are female<br />
• 82% of our readers are aged 31-45 years<br />
• On average our readers have 2.2 children<br />
• 89% of our readers are currently planning a holiday<br />
• 52% of our readers travel <strong>with</strong>in Australia annually<br />
• 48% of our readers travel <strong>with</strong>in Australia three or more times per year<br />
• 65% of our readers travel overseas every 1-3 years<br />
• 40% of our readers keep HWK for 6-12 months; 30% longer than 12 months<br />
• Strong targeted readership of 600,000* plus per issue<br />
• Our readers are in leading airline lounges and in-flight on Australia’s leading airline<br />
page <br />
Source: Readers’ Survey 2005<br />
*Includes inflight readership and airport lounges
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