Download a PDF product brochure here - Nestlé Professional

nestleprofessional.com

Download a PDF product brochure here - Nestlé Professional

COFFEE THAT HELPS FARMERS,

THEIR COMMUNITIES & THE ENVIRONMENT.


THE EVOLUTION OF NESCAFÉ PARTNERS’ BLENDTM Under Nestlé’s Creating Shared Value Strategy, we understand that for our business to be sustainable over

the longer term, we must create value for our shareholders and value for society at the same time. This

includes our consumers and customers, our own people, the farmers who are our suppliers, our environment

and the communities in which we operate.

As a part of this strategy, Nestlé is committed to developing sustainable agricultural practices and we have

been involved in a number of initiatives for many years. NESCAFÉ PARTNERS’ BLEND, our first Fairtrade

CertifiedTM coffee, was created to help solve this longstanding problem in El Salvador and Ethiopia.

THE GLOBAL COFFEE MARKET

• The coffee market continually fluctuates depending on supply and demand.

• Too much coffee in the global market causes prices to fall, sometimes to levels far below the cost of production.

• Market volatility particularly causes problems for small farmers who are reliant on coffee sales for their livelihoods

and lack financial and other capacity to weather difficult times.

• While prices have been better in recent times, the underlying problems remain - and small farmers will benefit from

security and stability of income and funds to invest in their businesses and communities.

WHAT IS SUSTAINABILITY?

The United Nations defines sustainable development as “development that meets the needs of the present without

compromising the ability of future generations to meet their own needs”.

In other words, we need to ensure that farmers in these countries not only receive a fair price for their coffee, but that

their sources of income are developed to support their families into the future, in a manner that respects their lands

and communities over the long term.

OUR WORK IN BRIEF

We have been directly collaborating with coffee farmers for over 30 years since the first Nestlé coffee agronomist was

hired to work in the field. Over the years this work has evolved into an initiative known as ‘Sustainability’ concentrating

on three important areas:

• economic • social • environmental

In 2002, we co-founded the Sustainable Agriculture Initiative (SAI Platform) and this group has been working closely

with farmers to encourage and implement sustainable approaches to coffee growing.


WHAT IS FAIRTRADE?

• Fairtrade Certification is a unique, independent system.

• More than 5 million people – farmers, producers, workers and their families – across

58 developing countries benefit from the Fairtrade system.

• Choosing Fairtrade provides an easy way for businesses and consumers to invest in

helping these farmers develop their businesses and tackle poverty for themselves

and their communities.

• Fairtrade delivers a better deal for farmers and producers in the developing

world through:

• A fair and stable price that covers the cost of sustainable production

• The Fairtrade Premium - an additional sum of money given to the farmer

cooperative groups for business and community investment

• Security of long-term contracts

• Improved working conditions

• Environmentally sustainable farming methods

• Support in gaining knowledge and skills needed to operate successfully in the

global economy

WHY IS IT UNIQUE?

Fairtrade is the only global certification system which provides the farmer cooperative

groups with an additional sum of money, the Fairtrade Premium (usually 10-15% of

the minimum price) used for investment in social, economic and environmental

development. Examples include building roads, schools and health clinics. How the

Fairtrade Premium money is spent is decided democratically by the members of the

cooperative.

THE FAIRTRADE LABEL

A product is Fairtrade Certified TM if it carries the Fairtrade Label

– an easy way for consumers to recognise and choose products

that have met internationally agreed Fairtrade Standards.

WHY NESCAFÉ PARTNERS’ BLEND TM ?

• 100% Fairtrade Certified TM Quality Arabica beans from El Salvador and Ethiopia

• Ensures farmers get a fair and stable price for their coffee beans

• Provides additional resources and support for farmers and families to improve

their lives

• Expertly roasted.

• It’s not just exceptionally good coffee, it’s good coffee that’s good for the farmers,

their families and their communities too.

• So every sip is that much more satisfying.


FAIRTRADE COOPERATIVES BENEFITING FROM NESCAFÉ PARTNERS’ BLEND TM

EL SALVADOR

The farmers who supply NESCAFÉ PARTNERS’ BLEND belong to eight Fairtrade Certified TM

cooperatives and these in turn are part of a larger cooperative group called Proexcafe,

totalling over 1000 members. For further information please visit www.proexcafe.com

ETHIOPIA

We are currently working with the Oromia Coffee Farmers Cooperative Union, who supply

us with the high quality, Fairtrade CertifiedTM Ethiopian Arabica beans that are used in

NESCAFÉ PARTNERS’ BLEND.

SUSTAINABILITY PROJECTS IN EL SALVADOR & ETHIOPIA

The following provides an overview of our initiatives, Fairtrade and NESCAFÉ PARTNERS’ BLEND.

Ethiopia El Salvador

Economic Sustainability Fair prices and technical assistance

to grow better coffee and increase

their yield

Social Sustainability Clean drinking water for 5,500 in

Hama Kebele and back to school

with new backpacks

Environmental Sustainability Introduction of a jet washing station

which cut water use by 90%

Assistance to diversify their

produce to generate alternative

sources of income

Medical facilities and housing

for the cooperatives and an

educational project for local

children

Assistance with sustainable

farming techniques


PRODUCT RANGE

Description

NESCAFÉ PARTNERS’ BLEND

450g Can

NESCAFÉ PARTNERS’ BLEND

1.7g Portion Control Stick Pack

Item number 12116247 12124169 12115592

NESCAFÉ PARTNERS’ BLEND

250g Soft Pack*

Shipper Configuration/Pack size 6 x 450g Can 280 x 1.7g Stick Pack 12 x 250g Soft Pack

EAN 9300605054455 930605056074 9300605054356

Shelf Life 24 months 24 months 24 Months

Storage/Usage After opening, replace lid firmly and store in

a cool, dry place.

Country of Origin Packed in Australia from imported freeze

dried coffee.

Ingredients 100% Fairtrade CertifiedTM Arabica

Coffee Beans

Store in a cool, dry place.

Packed in Australia from imported freeze

dried coffee.

100% Fairtrade CertifiedTM Arabica

Coffee Beans

After opening, store in a dry container, in a

cool, dry place.

Packed in Australia from imported freeze

dried coffee.

100% Fairtrade CertifiedTM Arabica

Coffee Beans

*For use in approved Nestle

Professional Beverage Systems


If you want to know more, visit:

www.growmorethancoffee.co.uk

www.fairtrade.com.au

COFFEE THAT HELPS FARMERS, THEIR COMMUNITIES & THE ENVIRONMENT.

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