Download - Beiersdorf

Additional Information
Our Company is still based in Hamburg. We feel a strong bond with
the city, and are close to its people in the truest sense of the word –
our headquarters are located in a popular residential area. This
closeness to the consumer has carried us through 125 years of
success – for a long time both in our domestic market as well as
with approximately more than 150 affiliates around the world.
The World’s Largest Body Care Brand
Started in a Little Blue Tin
The secret of our success? Simple: Our consumers’ wishes and needs come first. We
develop products and product families that fulfill these wishes for skin and beauty
care. And we focus on reliable quality and excellent value for money.
We have consistently implemented this success model. In doing so we turned a little
blue tin into the largest body care brand in the world – NIVEA. Like no other brand,
NIVEA means feel-good care that pampers the skin and brings out its individual
beauty.
NIVEA has been in the market over 90 years, but still as young and fresh as each
new day. We continuously develop and care for our brands. Not only for NIVEA but
for all of them – from Eucerin to la prairie. At the same time our brands remain
true to themselves and their consumers, with successful, consumer oriented
innovations. They are likeable and reliable companions for daily skin and beauty
care. Because that is what sets Beiersdorf apart – trustworthy brands from a company
with high quality standards.
To Really Get to Know People,
You Have to Get Close to Them
Being close to our consumers is important to us. After all, Paul C. Beiersdorf
based his business on the wishes of his customers. In 1893 we have already
signed our first cooperation agreement with a US trading firm. Since then,
we consistently pursue the internationalization of our business: We are
globally successful and focus on important promising regions like Asia,
Eastern Europe and South America.
Through direct contact to our consumers around the world we gain a deep
understanding of their needs. By talking to them and getting familiar with
their personal environment we develop an authentic picture which helps us
to gain insights and to generate new ideas. Or we offer them completely
new brand experiences, such as with the NIVEA Haus in Hamburg. By doing
so, we get to know our consumers so well that we can meet even very specific
needs. Thus, for example, in Asia we are very successful with whitening
products that are a perfect fit with local beauty ideals. As we get close to our
consumers, we get to know them that decisive bit better.