Appointment-Plus |Scheduling Appointments Using Social Media | 1
Social media services such as Facebook, Twitter and LinkedIn play an important role in the lives
of billions of individuals worldwide. These individuals are not just accessing these sites to
communicate with families and friends or to post photos of a family vacation. They’re using
these sites to research businesses and make purchases,
including scheduling appointments and booking
reservations. In some instances, these sites can be just as
effective as a business, company or organization’s Web site
for generating sales and attracting new customers. Statistics
show that 56 percent of consumers are more likely to
recommend a brand to a friend after becoming a fan of the
business’ or organization’s Facebook page 1 . Additionally, 34
percent of marketers say they’ve generated leads through
Twitter 2 .
The above statistics alone demonstrate the growing role
social media is playing in the success of businesses and
organizations. And with the widespread availability and
affordability of cloud-based Software as a Service (SaaS)
applications like online scheduling software, these groups
can not only market their goods and services through social
media outlets, they can also conduct online transactions,
like booking appointments and reservations.
…56 percent of
consumers are more
likely to recommend a
brand after becoming a
fan of the business’ or
As more and more businesses and organizations are discovering, appointment scheduling
software and social media make the perfect fit for increasing sales and keeping appointment
and reservation slots full.
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Why Use Social Media
Social media is a vast ocean of growing prospects that
businesses and organizations of all sizes and scopes of
operation can tap into.
Facebook alone had over 800 million active users in early
January 2012, with 200 million added just in 2011 3 .
Twitter is estimated to have almost 21 million users in the
United States by the end of 2012, with a sizable minority
using the service in part to follow brands 4 . Adding to
these impressive numbers is LinkedIn, which had 64
million North American users in early January 2012.
Did you know…
Total worldwide Facebook users:
800 million (Jan 2012)
Total U.S. Twitter users:
Social media differs from more traditional marketing
methods in that it makes the business or organization
appear more personal to current customers, prospects
and visitors interested in learning more about the
21 million (by end of 2012)
Total N. American LinkedIn users:
64 million (Jan 2012)
products or services offered. It can create an instant
connection and, over time, helps develop a deeper business-customer relationship and trust,
which is oftentimes difficult to achieve through a business’s Web site, advertising or marketing
materials. It’s also a more efficient way to communicate messages, such as news, updates,
current discounts and promotion, coupons and other information of interest to its followers.
Many individuals are influenced by recommendations by their friends, family and colleagues,
which makes social media ideal for connecting with them. Most social media services give users
the ability to “like” or “recommend” a business or organization’s page, which gives the provider
instant credibility for anyone viewing their social media page.
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How to Utilize Appointment-Scheduling Software in Your Social Media
Appointment scheduling software is a Software as a Service (SaaS) application that can
completely automate the scheduling process for businesses and organizations that rely on
appointment and reservation to operate. It does this by allowing individuals to self-schedule
their own appointment and reservation dates and times online, without having to call, send an
e-mail or book in-person.
As a cloud-based technology, appointment scheduling software is a perfect fit with social media
sites such as Facebook, Twitter, LinkedIn and other services that allow its users to add buttons
and links to their pages. These software applications typically provide each established account
with its own unique URL link, which takes booking individuals directly to
its online scheduler. Some also provide button links, which contain such
common wording as “Book Now” or “Schedule Now”. Either link or
button can be added to the business or organization’s social media page.
There are numerous benefits to adding a scheduling link on a social media page or site, such as:
Allowing individuals to instantly book their appointments or reservation right from the
social media page, without having to navigate to a business or organization Web site,
pick up the phone, send an e-mail or book it in-person.
Capturing “spontaneous” purchases made by individuals viewing a discount, promotion
Permitting individuals to book their appointments or reservations at any hour of the day,
not just during normal operating hours.
Greater exposure, especially if the social media page draws a similar or greater number
of visitor traffic than the business or organization’s Web site.
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All of the above benefits make it convenient and easy for individuals to schedule while on a
social media site. This translates into more booked appointments and reservations with little or
no effort on the part of the business or organization.
The prominent role social media has in our society affects how many businesses and
organizations now operate. Those that take advantage of this opportunity have the
potential to operate more profitably, successfully and efficiently. Implementing online
scheduling on social media pages can have an immediate impact on the number of
appointments and reservations a business or organization books, as it provides another
avenue to both promote its services and schedule customers, clients and patients
3. Social Media Examiner
To learn more about online scheduling software
and how it can improve your booking processes, visit
© Appointment-Plus, 2012
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