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Trends in Union Corporate Campaigns - US Chamber of Commerce

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13. Pick the target, freeze it, personalize it, and polarize it. 4<br />

Mr. Al<strong>in</strong>sky’s book is still <strong>in</strong> pr<strong>in</strong>t today, and is widely regarded as<br />

required read<strong>in</strong>g for corporate campaigners.<br />

<strong>Trends</strong> <strong>in</strong> <strong>Union</strong> <strong>Corporate</strong> <strong>Campaigns</strong><br />

11

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