Winchester Business School - University of Winchester

Winchester Business School
Innovative Learning

2.
Introduction
Our Mission: To educate, to
advance knowledge and to
serve the public good
University values
We value freedom, justice, truth, human rights and
collective effort for the public good. The plans and actions
of the University of Winchester are founded in these ideals
together with the following values:
• Intellectual freedom
Intellectual freedom and its appropriate expression are at
the heart of our business.
• Social justice
We seek to embody social justice and develop our
students as effective and fulfilled global citizens. They will
be prepared to challenge the status quo and will have the
strength to stand up for what they believe to be true.
• Diversity
We delight in diversity.
• Spirituality
We celebrate our Christian foundation encouraging those
living within the Christian faith, whilst also welcoming
those who live within other faiths and those who have
no faith.
• Individuals matter
The wellbeing of individuals is important, as are their
opinions and views.
• Creativity
Permeability, agility and imagination are central to
our thinking: we endeavour to act as a crucible for the
generation and exchange of knowledge.
Winchester Business School Mission Statement
The mission of the Winchester Business School is to develop
responsible business leaders. Our graduates seek to have
a positive impact on the society and the organisations
to which they belong through their quest for achieving
collective good alongside sustainable profits. We firmly
embed the core values of the university in our teaching,
research and knowledge exchange activities including
freedom, truth, acceptance of diversity and faiths, individual
well-being, entrepreneurship, creativity and innovation.
Humankind faces two main challenges in the 21st century
– how to live in harmony with the planet and how to live
in harmony with one another. With the risk of an ever
increasing global population not replacing the valuable
resources it consumes, we are choosing to live in an
unsustainable way. This is exacerbated by our failure to live
in peace together, causing precious resources to be wasted.
Both of these challenges are our responsibility and require
us to make choices about how we live, work and organise
ourselves to ensure our long term survival.
Corporations and governments are social constructs
created to fulfil human needs but it is those amongst us,
who aspire to lead these organisations, that can influence
what resources are used, how efficiently they are managed
and what impact this may have on the planet on which our
collective survival rests.
The University of Winchester was successful in its
application to join the Principles of Responsible management
Education (PRME), an initiative to inspire and champion
responsible management education, research and thought
leadership globally. Led by internationally accepted values
such as the principles of the United Nations Global
Compact, PRME seeks to establish a process of continuous
improvement among institutions of management education
in order to develop a new generation of business leaders
capable of managing the complex challenges which will face
business and society in the 21st century. Joining PRME was
a natural and desirable strategic decision for Winchester,
as the principles chime well with the mission and values
of the University. It also demonstrated our commitment
to providing a distinctive and relevant education for our
undergraduate and postgraduate students that responds to
the needs of the post industrial society.
Winchester Business School subsequently became a
member of a select group of international business schools
to join this exciting new management education initiative.
It was only the thirteenth business school in the UK, and
one of currently just 500 business schools worldwide, to
play an active role in PRME.
Programme development and design within the Business
School has embraced these principles which aim to develop
the capabilities of students to be future generators of
sustainable value for business and society at large and to
work for an inclusive and sustainable global economy. We
recognise that corporate responsibility is a fundamental
strategic driver for business. Therefore the concept of
‘responsible management’ is a theme that permeates our
curriculum, incorporating the issues of value creation, ethics,
environmental sustainability, corporate social responsibility,
employee wellbeing and global impact.
Professor Neil Marriott
Director, Winchester Business School
Dean, Faculty of Business, Law and Sport
ProVC, Business Development
www.winchester.ac.uk/businessschool
Left: The Martial Rose Library
www.winchester.ac.uk/businessschool

4.
5.
Winchester Business School
Principles of Responsible Management Education
As an institution of higher education involved in the
development of current and future managers we declare
our willingness to progress in the implementation, within
our institution, of the following principles, starting
with those that are more relevant to our capacities and
mission. We will report on progress to all our stakeholders
and exchange effective practices related to these
principles with other academic institutions:
Purpose: We will develop the capabilities of students to
be future generators of sustainable value for business
and society at large and to work for an inclusive and
sustainable global economy.
Values: We will incorporate into our academic activities
and curricula the values of global social responsibility as
portrayed in international initiatives such as the United
Nations Global Compact.
Method: We will create educational frameworks,
materials, processes and environments that enable
effective learning experiences for responsible leadership.
Research: We will engage in conceptual and empirical
research that advances our understanding about the
role, dynamics, and impact of corporations in the
creation of sustainable social, environmental and
economic value.
Partnership: We will interact with managers of
business corporations to extend our knowledge of
their challenges in meeting social and environmental
responsibilities and to explore jointly effective
approaches to meeting these challenges.
Dialogue: We will facilitate and support dialogue
and debate among educators, business, government,
consumers, media, civil society organisations and other
interested groups and stakeholders on critical issues
related to global social responsibility and sustainability.
We understand that our own organisational practices
should serve as examples of the values and attitudes we
convey to our students.
1800
1
1862 Main Campus Built
1900
1869 West Downs School Built
1910
1914–1918 World War I
1920
1930
1928 Renamed King Alfred College
1940
1950
1 The University of Winchester began in 1840 when the
Winchester Diocesan Trading School was founded as a
Church of England foundation.
2 The grant from the Bulldog Trust to support the
appointment of a Professor and Head of the new
Winchester Business School was made in July 2007.
This donation enabled the University to appoint
Professor Neil Marriott in September 2007, who
brought his experience and enthusiasm to the challenge
of developing the newest Business School in Britain at
the time.
3 Winchester Business School became a full member of
the Association of Business Schools in October 2008
4 In December 2009 Winchester Business School
became signatories to the United Nation’s Principles
of Responsible Management and now offers a full
range of undergraduate and postgraduate programmes
attracting students from across the world.
5 New milestones are in place including the
establishment of work based placements (internships)
for our undergraduates in September 2011
6 Winchester Business School was officially opened
by Mervyn King, Governor of Bank of England and the
Bulldog Trust sponsors the Hoare Centre for Responsible
Management in April 2011
1939–1945 World War II
Requisitioned as a hospital during war
1960
1960 First women students
1970
1980
1990 Business taught as part of social sciences
1990
1994 First Business Studies degree
1992 Accredited by University of Southampton
1995
2001 Lord Puttnam opens West Downs Centre
2000
2003 Degree awarding powers granted
2004 University College Winchester
2005 Renamed University of Winchester
2005
2007 Winchester Business School formed
2008 Research degree awarding powers granted
2010 Winchester Business School moves to West Downs Centre
2010
2 3 4 5 6 7
2020
7 Preparation of our first entry into the Research
Excellence Framework for the Business Management
Unit of Assessment in 2014.
www.winchester.ac.uk/businessschool
www.winchester.ac.uk/businessschool

6.
7.
Exchange of Knowledge
Knowledge Exchange is the term used to
reflect the range of research, dissemination and
community engagement activities undertaken
by the University of Winchester. Amongst
Winchester’s key Knowledge Exchange activities
are the E-network, a working paper series
event for and by the local business community,
training materials for fostering business angel
activity in Europe, facilities to help knowledge
based businesses protect their intellectual
property and hosting international academic
research conferences.
In response to the principles of dialogue and partnership,
Winchester Business School, Winchester School of Art,
Business Link and Winchester City Council organise a
series of activities under the banner of ‘E-network’ with
the ‘E’ standing for Enterprise. The network encourages
students, academics and the local business community to
come together on a monthly basis to listen to a topical
speaker and to take the opportunity to socialise together.
There are mutual benefits to be gained from this ‘town and
gown’ collaboration. The University of Winchester and the
Winchester School of Art have entrepreneurial students
who want to start their own enterprises and become
part of the local business community. Likewise we have
local businesses that can benefit from the engagement
with the academic community. Wherever possible these
meetings discuss aspects of the Principles of Responsible
Management in practice. For example, HIPPOWASTE
is committed to creating and developing ways for its
customers to dispose of their waste or unwanted materials
in an ethical, efficient and environmentally responsible
cost-effective manner. Laverstoke Park, managed by
Claire and Jody Scheckter is an organic/biodynamic farm
that aims to become self-sustaining and self-sufficient,
producing the best-tasting, healthiest food, without
compromise under biodynamic philosophies.
To support the principles of research and dialogue, the
Winchester University Press launched the Responsible
Management Education Working Paper Series (on-line and
hard copy) in July 2010.
The Business School’s undergraduate and postgraduate
degrees have been revalidated to include new modules that
conform to PRME. As a result a number of pedagogic and
other research projects have started dealing with Business
Ethics, the Ethics of Students, the Secondary Socialisation of
Universities, Academic Integrity and Diffusion of Innovations
in Business Curriculum. The working paper series links
the University closely with PRME, demonstrating our
commitment to the initiative and enabling us to champion
researchers and scholars interested in the field.
Winchester Business School hosts at least four breakfast
meetings each year for the Federation of Small Business
to inform their members of new developments in business
thinking, including PRME, and to foster links with the small
business community.
In February 2010, Winchester Business School hosted
an event designed to explain the benefits of becoming
a ‘business angel’. Business angel investing is the most
significant source of equity for early-stage businesses in the
UK, with between £800m and £1bn being invested in SMEs
each year. Potential business angels and their key advisors
were invited to learn more about the importance of angel
investing, as well as the potential returns and tax breaks
they can expect from participating in angel activities.
The Business Angel Awareness Raising event at the
Winchester Business School was part of a regional campaign
managed by Finance South East.
“
In the current economic climate, there
has been a significant increase in demand from
entrepreneurs seeking access to alternative
sources of investment. So it is vital that
we attract more business angels to nurture
the innovative businesses of tomorrow
and to assist in maintaining the future
competitiveness of the UK’s economy
Source: Sally Goodsell, Chief Executive of Finance South East
“
Winchester Business School has played a key role in training
‘virgin’ business angels across Europe. The training materials
produced by the Winchester Business School are used all
over Europe to help stimulate billions of Euros of business
angel investment. A team of academics from Winchester
and other UK Universities led by Professor Neil Marriott,
Director of the Winchester Business School, has worked with
Finance South East and a range of European partners on the
21 October 2010 Steve Northam of SNTechnologies
(Winner Start-up Award, Winchester Business Excellence
Awards 2008) “My first million…”
18 November 2008 Lisa Fines of HIPPOWASTE,
“Knowing your market”
9 December 2008 Dave Jackson of Site Intelligence,
“What web analytics can do for your business”
20 January 2009 Wet Picnic (Winner Business
Excellence Through People, Winchester Business
Excellence Awards 2008) “Making people matter…”
24 February 2009 Richard Little, Jenton International,
“Be prepared to change direction”
17 March 2009 Andrew Garbett, Coffin Mew,
“Protecting Your Creativity”
28 April 2009 Rupert Thompson,
“Tales of a Beer Entrepreneur”
20 Oct 2009 Deborah Wilson, “Building Talking Walls.....”
8 December 2009 Tom Yendell,
“The Mouth & Foot Painting Artists Worldwide”
9 February 2010 Lisa Sanders,
“Gioia Jewellery - daring to be different”
1st March 2011 Mighty Drive: A Mighty Six Months
2 March 2010 Richard Rogers and Mike Simpson,
“Investors in Young People”
16 March 2010 Howard Matthews,
“The Truth about Venture Capital”
27 April 2010 Claire Scheckter,
“So you have no experience for this job...”
18 May 2010 Danny Wain,
“Delivering the sizzle (not just the sausage)”
12 October 2010 Judith Handford, ‘Maximise your
potential from small beginnings’.
22 November 2010 Sir Peter Michael, ‘Life of an
Entrepreneur’.
7 December 2010 Cinewessex, ‘How we broadcast
ourselves – Marketing Cinewessex, the regions finest
production facility’.
www.winchester.ac.uk/businessschool
www.winchester.ac.uk/businessschool

8.
9.
Programmes for Business
‘Ready for Equity’ project which involved creating Europeanwide
training materials for business angels and successful
entrepreneurs seeking risk capital for their businesses.
“The training materials are unique. You won’t find a book
or a university course that covers this material. It is a blend
of academic knowledge coupled with practical know-how
provided by seasoned business angel network managers
and new network managers operating in relatively hostile
markets.” Source: Professor Neil Marriott
Business angels, or private investors, have become well
known in the UK through programmes like Dragon’s Den.
However in some European nations the business angel
market is yet to evolve and this constrains the growth
opportunities for many viable businesses.
“
The feedback about our training materials
has been better than we could ever have hoped
for. They are being rolled out across Europe and
the Winchester Business School is establishing
a reputation for providing high quality
management education throughout the European
Union. I’m delighted that we are playing such an
important role.
Source: Professor Neil Marriott
www.winchester.ac.uk/businessschool
“
The University of Winchester and its partners secured
funding from the Leonardo de Vinci Education and Culture
initiative to ensure the training materials were developed
to the highest possible standard, capable of being used in
economies where they can make a real difference.
The Business School regularly hosts international
academic conferences including the European Conference
on Enterprise Innovation in 2008, the Church Leadership
conference in July 2010 and will host the British Accounting
Association’s Special Interest Group conference in May
2011 which takes as its theme sustainable accounting
management teaching in business schools and has Professor
Rob Gray MBE as invited plenary speaker.
World famous inventor of wind-up radio fame, Trevor
Baylis, officially opened the Baylis Business Breakout Room
at the Winchester Business School in April 2010. The room is
specially designed to enable students, staff, businesses and
their advisers to hold confidential meetings and record their
conversations; they can then take home a DVD of the entire
proceedings to protect their intellectual property. Trevor
emphasised the vital importance of protecting intellectual
property and the value of initiatives such as the Baylis
Business Breakout Room.
“
Such rooms offer a ‘safe haven’ to people
with an idea for an invention.
Source: Trevor Baylis
Trevor champions the protection and support of inventors
and innovators in the UK. The Breakout Room is his
brainchild and Trevor takes a close personal interest. It is
the first room of its type and already other universities have
been asking about the concept and are looking to have their
own versions. The new facility is for the University as well
as the local community and has been jointly sponsored by
Business Link, Business in the Community, Finance South
East, the Federation of Small Businesses, the Hampshire
Chamber of Commerce and the Institute of Chartered
Accountants in England and Wales.
Local high school competitions involving year 10 pupils
are now annual events enabling innovative youngsters to
learn about the intellectual property of their business ideas
and how they can present them to a panel of experts in a
‘Dragons’ Den’ environment.
Inventor Trevor Baylis opens the first Baylis Business Breakout Room
“
Winchester Business School has rapidly
enhanced its portfolio of programmes to
reflect modern business thinking and the
development of the skill set required by
managers and leaders in challenging and
demanding times. The teaching and learning
strategy is student centred focussing on
personal development including opportunities
to work in short and long term internships in
businesses and the not-for-profit sectors.
The need to prepare students for likely changes in working
and employment practices in the 21st century is a key
feature of the philosophy of all our programmes. We can
expect to see less ‘cradle to grave’ employment, more career
changes during working life and a growth of self
employment. It is anticipated that a more mobile,
international workforce, with a need for life long learning
and continuous professional development will be evident
in the future.
For Winchester Business School ‘graduateness’ is
contextualised not only in the specific syllabus of our
programmes but also in the experiences our students gain
from learning how to learn and exploring possible future
identities as business managers. A higher education of
this kind is more than the acquisition and understanding
of substantive subject knowledge, it is an education that
is transformative and develops the student as a ‘whole
person’. It is an education that embodies deep and
lasting learning.
As a result, the Winchester Business School’s
undergraduate and postgraduate programmes are
characterised by innovative, student centred teaching and
learning and the development of traditional intellectual
skills of analysis, synthesis and evaluation. This is achieved
in conjunction with an emphasis on a wide range of
transferable skills such as employability and preparation for
work. Flexibility and choice are noticeable features within
a carefully constructed vocational and academic framework
serving the needs of students, the private and public sectors
and the local, national and international economies. The
programmes of study are informed by a strong commitment
to an international dimension enabling students to enter
from a wide range of educational backgrounds.
Engagement with the regional business community has
been enhanced through Winchester Business School’s active
involved in local and regional business. The formation of
the “E- network” facilitated dialogue and dissemination and
fostered links with students, faculty and businesses. This
has resulted in consulting opportunities for students to
engage in action learning projects with private, public and
not-for-profit organisations as well as opening the way for
full year optional internships for students taken between
the second and third years of undergraduate study.
Winchester Business School offers a range of specialist
part and full time foundation degrees (including an
innovative partnership with Logica); an undergraduate
provision including Accounting and Finance, Business
Management, Event Management – with student
placements included after the second year of study; a
postgraduate provision including MBA, MScs, new specialist
programmes and ‘top ups’ available in Accounting and
Finance, HRM, Marketing for professionally qualified
business executives as well as doctoral supervision.
Programme Portfolio
- FdA Business Management
- BA Accounting and Finance
- BA Accounting and Management
- BA Business Management
- BA Business Management with Enterprise
and Innovation
- BA Business Management with Human
Resource Management
- BA Business Management with Marketing
- BA Business Management with Sustainable
Business
- BA Event Management
- BA Politics and Global Studies
- MBA (full time, part time, weekend delivery)
- MSc Accounting and Finance (full time & fast track)
- MSc Business Management
- MSc Human Resource Management (fast track)
- MSc Marketing (full time & fast track)
- MSc Managing Contemporary Global Issues
- MSc Sustainable Development (from 2011)
www.winchester.ac.uk/businessschool

10.
11.
The Business Consulting Scheme is provided by Winchester
Business School to help businesses solve existing
issues when their own people are not available to do
so. Winchester Business School seeks to form stronger
and lasting bonds with the local and regional business
community through the provision of facilities and services
that will assist in the development of the businesses
concerned. One such service is the Business Consulting
module that enables postgraduate students to conduct
short or extended consulting assignments for businesses as
part of their studies. There is no charge for this service as
the client, the student and the School all benefit from
the involvement.
Typically, a business will discuss its consultancy needs with
a designated member from the Winchester Business School.
This could be in areas such as accounting, human resources,
management and marketing. Winchester Business School
then attempts to identify a suitable postgraduate student
who will spend approximately one day per week working
in the business for a period of around two months. The
business and student meet to discuss and agree a workable
assignment which will be conducted under the supervision
of both the company and Winchester Business School.
Upon completion, students are able to demonstrate skills of:
• Conducting a project scoping exercise
• Determining the needs of the client
• Drafting, delivering and negotiating a business proposal
• Planning and providing project management tools
• Conducting assignment tasks to time and cost
• Effectively reporting progress and final results to the
client
• Understanding ethical frameworks abiding by the codes of
conduct of the Institute of Management
Based at the Winchester Business School, Stella McKnight
is the University’s Employer Engagement Manager. Stella’s
role is to develop a significant employer engagement
function and culture within the University, enabling it to
respond to the skills needs of employers and to contribute
to the local and regional skills base.
The University is already working with one large
employer, LogicaCMG, and has developed an undergraduate
programme to meet their needs. Other initial engagement
activity has included: working with the Royal Army Logistics
Corps to develop a Masters Programme in Leadership and
Logistics; managing the Economic Challenge Investment
Fund Project, which includes working in partnership with
Community Action Hampshire; discussions with Andover
College and the Economic Development Officer to explore
partner opportunities and seek opportunities to take Higher
Education into Andover to support local businesses.
Work Placements have already been completed by
students in year three of the BA in Event Management;
current collaborations include Naomi House, Lainston
House, FIVE, Marie Curie, Flitcroft Manor, Norton House
Hotel, Newbury Racecourse and Donnington Park Hotel.
The Winchester Business School launched a bursary
scheme in September 2009 to help new and recent
graduates seeking employment in management roles. The
Voluntary Sector Internship Scheme at the University was
the first of its kind in the country. Operating alongside
Community Action Hampshire, the scheme provides
management work experience three days a week plus
an additional bursary of £2000 towards a postgraduate
programme in business.
“
The third sector works across many markets
and market segments. It’s not just about
charities; the third sector is adopting a widening
number of structures to meet the needs of its
changing markets. Students could be working in
almost any ethical field.
Source: Sue Dovey, Chief Executive of Community Action Hampshire
“
100%
of faculty have measurable research and knowledge
exchange activity
Source: Faculty RKE Report
www.winchester.ac.uk/businessschool
www.winchester.ac.uk/businessschool

12.
“
The innovation point
is the pivotal moment when
talented and motivated people
seek the opportunity to act on
their ideas and dreams
Source: W. Arthur Porter
“
13.
Innovation: Moving Forward
www.winchester.ac.uk/businessschool
In-keeping with the third PRME principle,
Winchester Business School attempts to
create educational frameworks, materials,
processes and environments that enable
effective learning experiences for
responsible leadership.
Advanced Technologies
Winchester Business School is keen to encourage
international co-operation without impacting on its
carbon footprint and so has invested in the use of Web 2.0
technology and a range of unique learning spaces such as
Stock Market Trading simulations.
In June 2008, the University of Winchester started
to experiment with the use of some new software.
Collaborative Classroom is part of the Blackboard
Collaborate suite of programmes which enables students
to engage synchronously or asynchronously in lectures
or tutorials. The use of Blackboard Collaborate and the
University’s Learning Network enable lecturers to use
interactive white boards to deliver their teaching material
to the students that are present in class. However, these
students can also be joined by other learners who cannot
attend the physical classroom, but who can play a full
part in the learning experience – listening and seeing the
lecturer, following the presentation being delivered, as well
as asking questions and receiving responses from either the
lecturer and /o r fellow learners.
Winchester Business School’s Trading Room
An initial pilot with part time learners in full time
employment in 2008 was very well received as the students
were able to participate in class even if they could not
leave their workplace or lived too remotely to attend in
person. In July 2009, the University acquired a three year
site licence for the full Blackboard Collaborate product
suite including Pronto (a social networking application akin
to MSN messenger or Facebook), Voice (which enables mp3
files to be accessed relating to documents or emails using
cloud technology) and Create (which enables the swift
creation of navigable web pages from a word document or
PowerPoint presentation). A series of eight further pilots
have now commenced including ‘on-line’ tutorials using
Pronto and electronic assessment and marking using
‘voice emails’.
The adoption of these powerful Web 2.0 applications
means that travel time, costs and carbon emissions
associated with teaching delivery, assessment and grading
are reduced. There are potential benefits for learners
with specific needs e.g. dyslexic students can replay
archives of lectures or tutorials and can send or receive
voice emails rather than written messages. While a great
deal of further experimentation is required and is taking
place, the potential for these new software applications is
considerable. One proposed development is to link two
or more classrooms to enable lecturers and students from
a partner university to share a learning experience with
students at Winchester e.g. half a lecture delivered locally
with an application share to engage with lecturers and
learners at a university that is geographically remote.
First-hand Experience
Winchester Business School’s Trading Room, complete
with live stock market feeds and other essential business
information, offers Finance students the opportunity to
experience what it is like to be a stock market trader. The
Trading Room was officially opened by Professor Bruce
Weber from the London Business School, Director of the
School’s new Institute of Technology and a world leader
in the field of trading simulation for teaching purposes.
Professor Weber co-developed TraderEx, an interactive
computer simulation designed to provide hands-on
experience in making tactical trading decisions and
implementing them in different market environments.
Whilst the new Trading Room is primarily for business
students, it is also available for short courses for industry.
This includes corporate awaydays when the simulated
stressful environment can be a useful team building
experience in risk management.
www.winchester.ac.uk/businessschool

North America
“The education here has given
me an added edge and the
necessary tools to succeed in
my future endeavours. I have
been fortunate to meet some
great people in Winchester and
the relationships I have formed
are going to be lifelong. Not
only has Winchester furthered
my education in business but
also broadened my cultural
perspectives.”
Rob Alexander from Missouri,
MBA Class of 2008.
International Exchange Programmes
The Business School has close links with the USA
including an undergraduate student exchange
between Winchester and the Universities of
Southern Maine, Wisconsin Eau Claire, and Southern
Oregon. American students come to us for
undergraduate study abroad from these universities
and also from: Plymouth State University, New
Hampshire; Westminster College, Missouri;
Lander University, South Carolina; Eastern Illinois
University; Youngstown University, Ohio. American
students are the largest single group of international
members of our university community. These Anglo-
American links provide the Business School with
some of its strongest partnerships in the global
community and clearly demonstrate its outwardlooking
mission. All students gain from this
pronounced international ethos which surrounds
them in their various courses of study.
Europe
For three years, Bordeaux Management School
(BEM) has sent a cohort of students to join the
second year of the Winchester Business School’s
Business Management degree programme.
Bordeaux, one of France’s renowned Grande Ecoles,
is also a member of the PRME initiative and this
is the first of many such collaborations expected
in the future. The School has a range of Erasmus
agreements including Pardubice in the Czech
Republic.
Middle East / Africa
Students from the Middle
East and Africa enjoy
studying at Winchester,
including senior members
of royal families from this
area. Winchester Business
School provides an
international education
experience for business
leaders that includes
political economics,
governance and
sustainable development.
Far East
Winchester Business
School is home to the
University’s English
Language Teaching and
Support Unit which
provides foundation and
pre-masters programmes
for students developing
their linguistic skills
before commencing their
academic studies. There
are established links with three colleges in Japan.
Many international students come from China and
the Winchester Business School welcomes visiting
academics from universities such as Dongbei.
Australasia
Winchester Business School has strong links with a
number of Australian and New Zealand Universities
including visiting professors at the University
of Western Sydney and Victoria University. The
School has reciprocated with academics from the
Universities of Sydney, Western Australia, RMIT
and Otago visiting Winchester to share their
academic research and to participate in international
conferences.
15.
Internationalisation
The 21st century presents us all with an increasingly
‘borderless world’ in which problems transcend national
frontiers and in which information and knowledge is
communicated almost instantaneously across the globe.
In such a world, an international perspective is greatly
required. Therefore, at the Winchester Business School we
are keen to encourage the internationalisation of our student
population and of our curriculum and teaching.
The perspective we seek is achieved by internationalising
our learning, teaching and research, by creating a welcoming
environment for international students and by creating an
international environment for our home students.
International Business School
The University of Winchester values international
agreements such as the Bologna Accords which have
integrated UK higher education into the European
community and so help our students to experience
education in a different context and help our graduates
to be more mobile in the job market.
International Faculty
We have academic staff from all over the world. Their
different intellectual approaches, as well as the different
cultures they originate from, once again enrich the diversity
of the University. Our staff research has an international
dimension both in terms of its scope and its quality.
We welcome international partnerships with other
universities and groups such as charities and nongovernmental
organisations. They bring great benefit to our
teaching, learning and research. For example, Prof. Xiaofeng
Wang from Dongbei University of Finance and Economics
in Dalian, China is on a government grant funded research
sabbatical at Winchester Business School. Xiaofeng says
“I chose Winchester because of its impeccable academic
credentials and because its staff have a reputation for being
professional and very friendly and I have found both claims
to be true”. Through our partnerships we ensure that the
broadest possible base of knowledge exists in the University
and that we are as aware of global perspectives as we can be.
International Students
Winchester Business School warmly welcomes students
from America, Europe, the Far East and elsewhere. They
make a vital contribution to the diversity of the University
and to the diversity of Winchester as a city. They bring
fresh perspectives and show us that different points of view
matter. Our intellectual environment is therefore enriched
by the multiple cultures which we encompass within the
Business School. We are very keen to encourage our home
students to take part in the study abroad opportunities
which we provide in the United States, Europe and Japan.
At Winchester Business School we seek ways to give more
students opportunities to experience this, for instance by
organising visits of a shorter duration than the traditional
formats allow.
www.winchester.ac.uk/businessschool
www.winchester.ac.uk/businessschool

16.
17.
Quality Providers
94%
of past students are now in full-time employment*
*Average of years 2006–2010 Source: Destination of Leavers Survey
www.winchester.ac.uk/businessschool
Winchester Business School has an excellent
teaching reputation with faculty members who
are recognised as quality providers of business
education at undergraduate, postgraduate
and professional levels. Our subject specialists
have both academic and business experience
allowing theory to be put into practice.
We have an enthusiastic and dedicated team
who work with students and organisations to
address their learning priorities and help realise
their full potential.
Winchester Business School is committed to improving its links
with industry and commerce and to working with organisations
and governments at regional, national and international level.
Specifically, we design our programmes so that students and
managers can engage with a range of organisations thus giving
them opportunities to apply their learning and to solve
‘real life’ challenges.
Student learning experience
In 2009, the Quality Assurance Agency for Higher Education
(QAA) awarded the highest level of commendation to the
University of Winchester for the quality of the learning
experiences available to students. This was acknowledged
when the University was shortlisted for the 2009 Times Higher
Education Supplement (THES), ‘University of the Year’ award.
In the same year, the National Student Survey (NSS) ranked
Winchester in the top ten universities for Business Management.
In terms of student satisfaction, specifically, Business Studies
is a top quartile subject according to The Times 2010 ‘Good
University Guide’. We are amongst the top 25 universities for
‘satisfaction with teaching’ according to the 2009, ‘Guardian
University Guide’. In 2010, the University was shortlisted for
the THESS ‘Leadership and Management’ award to acknowledge
the University’s high quality student experience and the gaining
of Research Degree Awarding powers. Achieving these levels of
recognition consistently is one of our most important priorities.
We stress our ‘human scale’ with small group teaching and
a student-staff ratio in the top ten of post-1992 universities.
We offer a supportive learning community to unlock students’
potential, to help them to develop a clear sense of direction and
to enable them to become the best they can be in their chosen
career. Our employability strategy seeks to enhance career
opportunities and enables students to make well informed
decisions about their futures.
Personal development planning is embedded in our curriculum
and a study skills strategy is in place to encourage students to
care and enthuse about their learning and to instil the ethos
of self directed learning. All students have access to personal
tutors for advice and guidance.
Staff
We emphasise ‘research informed learning and teaching’ which
means that all our staff are engaged in Research and Knowledge
Exchange (RKE) initiatives. During the 2008 Research
Assessment Exercise, more than 75% of the work submitted
by the University was judged to be ‘internationally recognised’.
This significant RKE effort is supplemented by our Learning and
Teaching Development Unit which was established in 2008
to implement innovations such as collaborative work-based
learning. All of these activities mean that the curriculum, our
interaction with outside organisations and the expertise of
our staff are refreshed by regular inputs of new material, new
thinking and new ideas.
One of the areas of good practice highlighted by the QAA
included staff engagement and enthusiasm to enhance the
quality of the teaching environment and the assessment
provided to students. We are in the top quartile of universities
for personal development including detailed feedback on
assignments and building personal presentation skills.
Learning resources
The modern Library, with an award winning extension, is open
seven days a week and has 500 study spaces with excellent
availability of textbooks for both short and long term loan. The
online catalogue provides links to books, databases, journals
and the virtual enquiry desk. All students have access to e-mail,
the Internet and the University portal and there are over 1500
networked devices on the University campus. Software includes
Microsoft Office, web design, graphics and desktop publishing
packages. IT training courses are available and cover the major
software applications, web-authoring and image manipulation.
A loan service offers photographic, video, lighting and audio
equipment and support is also provided on the use of video
editing suites, and video copying facilities.
www.winchester.ac.uk/businessschool

18.
19.
Winchester Business School is based at the West Downs Centre,
a fully modernised, Grade 2 listed building a short walk from
the main campus and adjacent to student accommodation. It
provides a comprehensive range of learning facilities including a
simulated stock market trading room, modern classrooms with
interactive whiteboards and the Baylis Business Breakout Room
(which is specially designed to offer a confidential, ‘high tech’
meeting room for students, businesses and their advisers).
The University Centre was opened in 2007 and is the centre
of social life on campus. It includes the Student Union, a
bookshop, a mini-mart style shop and the Learning Café which
is equipped with wireless internet access.
The quality of our physical and academic resources provides
us with the opportunities to offer our students a teaching
and learning environment that allows them to excel both
during and on completion of their chosen areas of study. The
Business School is committed to encouraging and supporting
excellence across its programmes, and at all levels, which it
formally recognises at the Annual Prize Giving Ceremony. The
awards are aimed at promoting excellence and rewarding
talent. In accounting, business and global studies outstanding
achievements are commended at subject, year and programme
levels. The acknowledgement of achievement, apart from
the personal benefit to the recipients, instills a healthy
competitiveness amongst the student body and encourages
students to stretch themselves and perform well. External
sponsorship gives added kudos to the awards and the Business
School is grateful to the organisations and businesses that
provide support, including Baylis and Smith, Institute of
Chartered Accountants of England and Wales, Logica and The
Wow Company.
We are always pleased to extend our list of sponsors for
prizes, especially from organisations that may be interested in
employing our graduates.
Top 10%
for Business Management in National Student
Survey 2007-10
Source: National Students Survey
www.winchester.ac.uk/businessschool
Above: Students receive study support in small group sessions
Left: Queens Road Student Residences
www.winchester.ac.uk/businessschool

20.
21.
Winchester:
Business in the City
Winchester has been an important
economic centre over many centuries.
Roman Winchester (Venta Belgarum -
venta meaning marketplace) was a major
trading centre for locally-produced wheat
and wool, and goods moving inland from
the central south coast of England, as
early as 70 AD.
The city is famous for being the ancient capital of England
as chosen by King Alfred the Great as the seat of power
for the kingdom of Wessex, and Saxon Winchester was the
location for mints producing early coinage. During the
Norman period the City was the centre for an expanding
civil service. Most notably William the Conqueror
commissioned the monks of Winchester to write his
Domesday Book, a census of lands and possessions for
the purposes of levying taxes across England. Winchester
retains this mix of commercial trade, public governance and
connectedness to the surrounding rural economy to this day.
Winchester has a thriving local economy. The occupational
profile of the city is predominantly managerial, professional,
technical, and administrative, with significant employment
in financial and commercial services, public administration,
education, and health. Winchester is a wealthy city with
economic output and average earnings significantly above
the national average. The local workforce is highly educated
and is claimed to have more PhDs per square mile than
anywhere else. The surrounding area is predominantly
farmland but the rural communities are home to a large
number of thriving businesses, ranging from traditional
crafts to high technology.
More than one quarter of Winchester’s employment is
in knowledge-driven sectors (where graduates represent
at least 25% of the workforce), particularly knowledgedriven
services such as design, new media, IT, engineering
and consultancy. Employment in these sectors has been
increasing considerably faster than the national and regional
levels. Much of this growth is in the small business sector,
with entrepreneurial activity 25% higher than the average
for the South East of England. Many businesses have global
reach and provide services as part of the networked economy.
Winchester Business School is an active partner for public
and private sector businesses in the city. The Business
School has provided consultancy support for the local
www.winchester.ac.uk/businessschool
National Health Service Hospital Trust, and has specified
training and development programmes for other public
sector organisations such as Hampshire County Council.
Winchester Business School has a growing collaboration
with Denplan, a national provider of dental insurance
schemes. Winchester Business School is an active member
of Business in the Community, and part of the regional
leadership group driving forward BITC’s challenge to
businesses to improve performance and impact on society
in the areas of community, environment, workplace and
marketplace. Winchester Business School is also a member
of the Hampshire and Isle of Wight Sustainable Business
Partnership, being one of the founder members of SBP as
a Community Interest Company. The Sustainable Business
Partnership supports a network of organisations active
in the emerging sustainable economy, providing training
and development, accreditation of service providers, and
research and consultancy projects. The University of
Winchester sponsors the ‘Entrepreneur of the Year’ award as
part of the Winchester Business Excellence Awards.
Winchester Business School students have undertaken
consultancy projects and internships with a wide range of
local business organisations. These include national and
international companies such as Motorola in electronics,
Barclays in consumer finance, and Rocc in construction, but
also a broad range of small and medium-sized businesses in
sectors such as engineering design, marketing promotions,
creative arts, and recruitment. There are an increasing
number of consultancy projects with the not-for-profit
sector, including organisations such as Winchester YMCA
and The English Project. The Business School encourages
local organisations to undertake collaborative research
projects such as Knowledge Transfer Partnerships, and other
forms of applied research.
Above: Winchester’s High Street and Buttercross
Opposite: Winchester Cathedral hosts our graduation ceremonies
www.winchester.ac.uk/businessschool

22.
23.
Hoare Centre for
Responsible Management
www.winchester.ac.uk/businessschool
Leading in Tough Times – Taster Sessions
26 January 2011 Nigel Nicholson, Professor of
Organisational Behaviour at London Business School
“Adapting to pressure – Techniques and Frames”
23 February 2011 Jon Freeman, Director at UK Centre
for Human Emergence
“Thrive and help thrive: the complexity challenge”
23 March 2011 Chris Blakeley, Director of Waverly
Learning and Claire Genkai, Director of Rulume Ltd
“The Wisdom Traditions and Leadership Effectiveness”
20 April 2011 Amanda Graham, Director at Equalta Ltd
“Creativity in a Crisis”
18 May 2011 Gina Lawrie, YKW consultants
“Courageous conversations for Change”
22 June 2011 Peter Jones, YKW consultants
“Emotionally Intelligent Change Management”
The Hoare Centre for Responsible Management
aims to develop business leaders who take
responsibility for the creation of a more
equitable and sustainable global economy and
society. We do this by offering educational,
training and personal development activities in
partnership with leading organisations in the
field of responsible management.
The Hoare Centre’s three streams of activity
1. Increasing Knowledge of Responsible Management by
• Promoting research into responsible management
• Hosting international conferences in the area of
responsible management
2. Developing Responsible Leaders by
• Providing postgraduate qualifications in responsible
management
• Hosting talks, educational and training events to
develop the necessary skills and insights
3. Building Responsible Communities by
• Fostering a community of people who are committed
to promoting responsible management practices
• Encouraging students and managers to play a
responsible role in the community by means of
action research, postgraduate projects, undergraduate
secondments and executive leadership
development programmes
Opposite: Richard Hoare O.B.E., Chair of the Bulldog Trust receives his Honorary
Doctorate from Professor Neil Marriott in 2008
We seek to inform our activities by undertaking applied
research of an international standard in order to develop our
understanding of responsible management in practice. We
also aim to act as an example of responsible management
in our local community and further afield. Hence we have
three streams of activity – increasing knowledge, developing
leaders and building communities.
The Hoare Centre for Responsible Management undertakes
major studies such as researching the effects of a
‘responsible leadership programme’ and how participants
from a leading global accountancy practice apply their
learning when returning to the workplace. This study is
one of the first to examine at the real-life impact of such
responsible leadership training programmes.
The Hoare Centre also offers a series of business
workshops entitled ‘Leading in Tough Times’. The series
consists of six evening taster sessions where organisational
development consultants offer innovative techniques to
help refresh, inspire and develop managers and their staff.
Intended to be fun, lively, practical and enjoyable – these
talks help to keep managers up-to-date with the latest
thinking and techniques in the field.
Winchester Business School is developing executive
development programmes in partnership with a range
of not-for-profit organisations. These focus not simply
on the provision of traditional education but also on the
development of skills, particularly those of leadership.
Participants undertake experiences that broaden their
understanding of the world and acquaint them with local
populations operating at significant disadvantage. They are
expected to utilise their considerable resources to make
a real difference to people’s lives. At the same time they
learn from inspirational leaders from the not-for-profit
sector who often realise significant achievements with very
few material resources. They also learn from those who
have had to overcome considerable disadvantages in their
lives, becoming successful through inner qualities such as
courage, determination, resilience and compassion.
The Hoare Centre for Responsible Management offers a
number of different sponsorship packages and memberships
for companies and individuals, as part of a growing
learning community.
The Hoare Centre enables the Winchester Business School
to contribute to the Principles of Responsible Management
Education of research, partnership and dialogue and
provides a platform for new programme development such
as our innovative MSc in Sustainable Development delivered
using Web 2.0 learning technologies.
www.winchester.ac.uk/businessschool

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