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Winchester Business School - University of Winchester

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<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong><br />

Innovative Learning


2.<br />

Introduction<br />

Our Mission: To educate, to<br />

advance knowledge and to<br />

serve the public good<br />

<strong>University</strong> values<br />

We value freedom, justice, truth, human rights and<br />

collective effort for the public good. The plans and actions<br />

<strong>of</strong> the <strong>University</strong> <strong>of</strong> <strong>Winchester</strong> are founded in these ideals<br />

together with the following values:<br />

• Intellectual freedom<br />

Intellectual freedom and its appropriate expression are at<br />

the heart <strong>of</strong> our business.<br />

• Social justice<br />

We seek to embody social justice and develop our<br />

students as effective and fulfilled global citizens. They will<br />

be prepared to challenge the status quo and will have the<br />

strength to stand up for what they believe to be true.<br />

• Diversity<br />

We delight in diversity.<br />

• Spirituality<br />

We celebrate our Christian foundation encouraging those<br />

living within the Christian faith, whilst also welcoming<br />

those who live within other faiths and those who have<br />

no faith.<br />

• Individuals matter<br />

The wellbeing <strong>of</strong> individuals is important, as are their<br />

opinions and views.<br />

• Creativity<br />

Permeability, agility and imagination are central to<br />

our thinking: we endeavour to act as a crucible for the<br />

generation and exchange <strong>of</strong> knowledge.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> Mission Statement<br />

The mission <strong>of</strong> the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is to develop<br />

responsible business leaders. Our graduates seek to have<br />

a positive impact on the society and the organisations<br />

to which they belong through their quest for achieving<br />

collective good alongside sustainable pr<strong>of</strong>its. We firmly<br />

embed the core values <strong>of</strong> the university in our teaching,<br />

research and knowledge exchange activities including<br />

freedom, truth, acceptance <strong>of</strong> diversity and faiths, individual<br />

well-being, entrepreneurship, creativity and innovation.<br />

Humankind faces two main challenges in the 21st century<br />

– how to live in harmony with the planet and how to live<br />

in harmony with one another. With the risk <strong>of</strong> an ever<br />

increasing global population not replacing the valuable<br />

resources it consumes, we are choosing to live in an<br />

unsustainable way. This is exacerbated by our failure to live<br />

in peace together, causing precious resources to be wasted.<br />

Both <strong>of</strong> these challenges are our responsibility and require<br />

us to make choices about how we live, work and organise<br />

ourselves to ensure our long term survival.<br />

Corporations and governments are social constructs<br />

created to fulfil human needs but it is those amongst us,<br />

who aspire to lead these organisations, that can influence<br />

what resources are used, how efficiently they are managed<br />

and what impact this may have on the planet on which our<br />

collective survival rests.<br />

The <strong>University</strong> <strong>of</strong> <strong>Winchester</strong> was successful in its<br />

application to join the Principles <strong>of</strong> Responsible management<br />

Education (PRME), an initiative to inspire and champion<br />

responsible management education, research and thought<br />

leadership globally. Led by internationally accepted values<br />

such as the principles <strong>of</strong> the United Nations Global<br />

Compact, PRME seeks to establish a process <strong>of</strong> continuous<br />

improvement among institutions <strong>of</strong> management education<br />

in order to develop a new generation <strong>of</strong> business leaders<br />

capable <strong>of</strong> managing the complex challenges which will face<br />

business and society in the 21st century. Joining PRME was<br />

a natural and desirable strategic decision for <strong>Winchester</strong>,<br />

as the principles chime well with the mission and values<br />

<strong>of</strong> the <strong>University</strong>. It also demonstrated our commitment<br />

to providing a distinctive and relevant education for our<br />

undergraduate and postgraduate students that responds to<br />

the needs <strong>of</strong> the post industrial society.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> subsequently became a<br />

member <strong>of</strong> a select group <strong>of</strong> international business schools<br />

to join this exciting new management education initiative.<br />

It was only the thirteenth business school in the UK, and<br />

one <strong>of</strong> currently just 500 business schools worldwide, to<br />

play an active role in PRME.<br />

Programme development and design within the <strong>Business</strong><br />

<strong>School</strong> has embraced these principles which aim to develop<br />

the capabilities <strong>of</strong> students to be future generators <strong>of</strong><br />

sustainable value for business and society at large and to<br />

work for an inclusive and sustainable global economy. We<br />

recognise that corporate responsibility is a fundamental<br />

strategic driver for business. Therefore the concept <strong>of</strong><br />

‘responsible management’ is a theme that permeates our<br />

curriculum, incorporating the issues <strong>of</strong> value creation, ethics,<br />

environmental sustainability, corporate social responsibility,<br />

employee wellbeing and global impact.<br />

Pr<strong>of</strong>essor Neil Marriott<br />

Director, <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong><br />

Dean, Faculty <strong>of</strong> <strong>Business</strong>, Law and Sport<br />

ProVC, <strong>Business</strong> Development<br />

www.winchester.ac.uk/businessschool<br />

Left: The Martial Rose Library<br />

www.winchester.ac.uk/businessschool


4.<br />

5.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong><br />

Principles <strong>of</strong> Responsible Management Education<br />

As an institution <strong>of</strong> higher education involved in the<br />

development <strong>of</strong> current and future managers we declare<br />

our willingness to progress in the implementation, within<br />

our institution, <strong>of</strong> the following principles, starting<br />

with those that are more relevant to our capacities and<br />

mission. We will report on progress to all our stakeholders<br />

and exchange effective practices related to these<br />

principles with other academic institutions:<br />

Purpose: We will develop the capabilities <strong>of</strong> students to<br />

be future generators <strong>of</strong> sustainable value for business<br />

and society at large and to work for an inclusive and<br />

sustainable global economy.<br />

Values: We will incorporate into our academic activities<br />

and curricula the values <strong>of</strong> global social responsibility as<br />

portrayed in international initiatives such as the United<br />

Nations Global Compact.<br />

Method: We will create educational frameworks,<br />

materials, processes and environments that enable<br />

effective learning experiences for responsible leadership.<br />

Research: We will engage in conceptual and empirical<br />

research that advances our understanding about the<br />

role, dynamics, and impact <strong>of</strong> corporations in the<br />

creation <strong>of</strong> sustainable social, environmental and<br />

economic value.<br />

Partnership: We will interact with managers <strong>of</strong><br />

business corporations to extend our knowledge <strong>of</strong><br />

their challenges in meeting social and environmental<br />

responsibilities and to explore jointly effective<br />

approaches to meeting these challenges.<br />

Dialogue: We will facilitate and support dialogue<br />

and debate among educators, business, government,<br />

consumers, media, civil society organisations and other<br />

interested groups and stakeholders on critical issues<br />

related to global social responsibility and sustainability.<br />

We understand that our own organisational practices<br />

should serve as examples <strong>of</strong> the values and attitudes we<br />

convey to our students.<br />

1800<br />

1<br />

1862 Main Campus Built<br />

1900<br />

1869 West Downs <strong>School</strong> Built<br />

1910<br />

1914–1918 World War I<br />

1920<br />

1930<br />

1928 Renamed King Alfred College<br />

1940<br />

1950<br />

1 The <strong>University</strong> <strong>of</strong> <strong>Winchester</strong> began in 1840 when the<br />

<strong>Winchester</strong> Diocesan Trading <strong>School</strong> was founded as a<br />

Church <strong>of</strong> England foundation.<br />

2 The grant from the Bulldog Trust to support the<br />

appointment <strong>of</strong> a Pr<strong>of</strong>essor and Head <strong>of</strong> the new<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> was made in July 2007.<br />

This donation enabled the <strong>University</strong> to appoint<br />

Pr<strong>of</strong>essor Neil Marriott in September 2007, who<br />

brought his experience and enthusiasm to the challenge<br />

<strong>of</strong> developing the newest <strong>Business</strong> <strong>School</strong> in Britain at<br />

the time.<br />

3 <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> became a full member <strong>of</strong><br />

the Association <strong>of</strong> <strong>Business</strong> <strong>School</strong>s in October 2008<br />

4 In December 2009 <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong><br />

became signatories to the United Nation’s Principles<br />

<strong>of</strong> Responsible Management and now <strong>of</strong>fers a full<br />

range <strong>of</strong> undergraduate and postgraduate programmes<br />

attracting students from across the world.<br />

5 New milestones are in place including the<br />

establishment <strong>of</strong> work based placements (internships)<br />

for our undergraduates in September 2011<br />

6 <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> was <strong>of</strong>ficially opened<br />

by Mervyn King, Governor <strong>of</strong> Bank <strong>of</strong> England and the<br />

Bulldog Trust sponsors the Hoare Centre for Responsible<br />

Management in April 2011<br />

1939–1945 World War II<br />

Requisitioned as a hospital during war<br />

1960<br />

1960 First women students<br />

1970<br />

1980<br />

1990 <strong>Business</strong> taught as part <strong>of</strong> social sciences<br />

1990<br />

1994 First <strong>Business</strong> Studies degree<br />

1992 Accredited by <strong>University</strong> <strong>of</strong> Southampton<br />

1995<br />

2001 Lord Puttnam opens West Downs Centre<br />

2000<br />

2003 Degree awarding powers granted<br />

2004 <strong>University</strong> College <strong>Winchester</strong><br />

2005 Renamed <strong>University</strong> <strong>of</strong> <strong>Winchester</strong><br />

2005<br />

2007 <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> formed<br />

2008 Research degree awarding powers granted<br />

2010 <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> moves to West Downs Centre<br />

2010<br />

2 3 4 5 6 7<br />

2020<br />

7 Preparation <strong>of</strong> our first entry into the Research<br />

Excellence Framework for the <strong>Business</strong> Management<br />

Unit <strong>of</strong> Assessment in 2014.<br />

www.winchester.ac.uk/businessschool<br />

www.winchester.ac.uk/businessschool


6.<br />

7.<br />

Exchange <strong>of</strong> Knowledge<br />

Knowledge Exchange is the term used to<br />

reflect the range <strong>of</strong> research, dissemination and<br />

community engagement activities undertaken<br />

by the <strong>University</strong> <strong>of</strong> <strong>Winchester</strong>. Amongst<br />

<strong>Winchester</strong>’s key Knowledge Exchange activities<br />

are the E-network, a working paper series<br />

event for and by the local business community,<br />

training materials for fostering business angel<br />

activity in Europe, facilities to help knowledge<br />

based businesses protect their intellectual<br />

property and hosting international academic<br />

research conferences.<br />

In response to the principles <strong>of</strong> dialogue and partnership,<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>, <strong>Winchester</strong> <strong>School</strong> <strong>of</strong> Art,<br />

<strong>Business</strong> Link and <strong>Winchester</strong> City Council organise a<br />

series <strong>of</strong> activities under the banner <strong>of</strong> ‘E-network’ with<br />

the ‘E’ standing for Enterprise. The network encourages<br />

students, academics and the local business community to<br />

come together on a monthly basis to listen to a topical<br />

speaker and to take the opportunity to socialise together.<br />

There are mutual benefits to be gained from this ‘town and<br />

gown’ collaboration. The <strong>University</strong> <strong>of</strong> <strong>Winchester</strong> and the<br />

<strong>Winchester</strong> <strong>School</strong> <strong>of</strong> Art have entrepreneurial students<br />

who want to start their own enterprises and become<br />

part <strong>of</strong> the local business community. Likewise we have<br />

local businesses that can benefit from the engagement<br />

with the academic community. Wherever possible these<br />

meetings discuss aspects <strong>of</strong> the Principles <strong>of</strong> Responsible<br />

Management in practice. For example, HIPPOWASTE<br />

is committed to creating and developing ways for its<br />

customers to dispose <strong>of</strong> their waste or unwanted materials<br />

in an ethical, efficient and environmentally responsible<br />

cost-effective manner. Laverstoke Park, managed by<br />

Claire and Jody Scheckter is an organic/biodynamic farm<br />

that aims to become self-sustaining and self-sufficient,<br />

producing the best-tasting, healthiest food, without<br />

compromise under biodynamic philosophies.<br />

To support the principles <strong>of</strong> research and dialogue, the<br />

<strong>Winchester</strong> <strong>University</strong> Press launched the Responsible<br />

Management Education Working Paper Series (on-line and<br />

hard copy) in July 2010.<br />

The <strong>Business</strong> <strong>School</strong>’s undergraduate and postgraduate<br />

degrees have been revalidated to include new modules that<br />

conform to PRME. As a result a number <strong>of</strong> pedagogic and<br />

other research projects have started dealing with <strong>Business</strong><br />

Ethics, the Ethics <strong>of</strong> Students, the Secondary Socialisation <strong>of</strong><br />

Universities, Academic Integrity and Diffusion <strong>of</strong> Innovations<br />

in <strong>Business</strong> Curriculum. The working paper series links<br />

the <strong>University</strong> closely with PRME, demonstrating our<br />

commitment to the initiative and enabling us to champion<br />

researchers and scholars interested in the field.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> hosts at least four breakfast<br />

meetings each year for the Federation <strong>of</strong> Small <strong>Business</strong><br />

to inform their members <strong>of</strong> new developments in business<br />

thinking, including PRME, and to foster links with the small<br />

business community.<br />

In February 2010, <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> hosted<br />

an event designed to explain the benefits <strong>of</strong> becoming<br />

a ‘business angel’. <strong>Business</strong> angel investing is the most<br />

significant source <strong>of</strong> equity for early-stage businesses in the<br />

UK, with between £800m and £1bn being invested in SMEs<br />

each year. Potential business angels and their key advisors<br />

were invited to learn more about the importance <strong>of</strong> angel<br />

investing, as well as the potential returns and tax breaks<br />

they can expect from participating in angel activities.<br />

The <strong>Business</strong> Angel Awareness Raising event at the<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> was part <strong>of</strong> a regional campaign<br />

managed by Finance South East.<br />

“<br />

In the current economic climate, there<br />

has been a significant increase in demand from<br />

entrepreneurs seeking access to alternative<br />

sources <strong>of</strong> investment. So it is vital that<br />

we attract more business angels to nurture<br />

the innovative businesses <strong>of</strong> tomorrow<br />

and to assist in maintaining the future<br />

competitiveness <strong>of</strong> the UK’s economy<br />

Source: Sally Goodsell, Chief Executive <strong>of</strong> Finance South East<br />

“<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> has played a key role in training<br />

‘virgin’ business angels across Europe. The training materials<br />

produced by the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> are used all<br />

over Europe to help stimulate billions <strong>of</strong> Euros <strong>of</strong> business<br />

angel investment. A team <strong>of</strong> academics from <strong>Winchester</strong><br />

and other UK Universities led by Pr<strong>of</strong>essor Neil Marriott,<br />

Director <strong>of</strong> the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>, has worked with<br />

Finance South East and a range <strong>of</strong> European partners on the<br />

21 October 2010 Steve Northam <strong>of</strong> SNTechnologies<br />

(Winner Start-up Award, <strong>Winchester</strong> <strong>Business</strong> Excellence<br />

Awards 2008) “My first million…”<br />

18 November 2008 Lisa Fines <strong>of</strong> HIPPOWASTE,<br />

“Knowing your market”<br />

9 December 2008 Dave Jackson <strong>of</strong> Site Intelligence,<br />

“What web analytics can do for your business”<br />

20 January 2009 Wet Picnic (Winner <strong>Business</strong><br />

Excellence Through People, <strong>Winchester</strong> <strong>Business</strong><br />

Excellence Awards 2008) “Making people matter…”<br />

24 February 2009 Richard Little, Jenton International,<br />

“Be prepared to change direction”<br />

17 March 2009 Andrew Garbett, C<strong>of</strong>fin Mew,<br />

“Protecting Your Creativity”<br />

28 April 2009 Rupert Thompson,<br />

“Tales <strong>of</strong> a Beer Entrepreneur”<br />

20 Oct 2009 Deborah Wilson, “Building Talking Walls.....”<br />

8 December 2009 Tom Yendell,<br />

“The Mouth & Foot Painting Artists Worldwide”<br />

9 February 2010 Lisa Sanders,<br />

“Gioia Jewellery - daring to be different”<br />

1st March 2011 Mighty Drive: A Mighty Six Months<br />

2 March 2010 Richard Rogers and Mike Simpson,<br />

“Investors in Young People”<br />

16 March 2010 Howard Matthews,<br />

“The Truth about Venture Capital”<br />

27 April 2010 Claire Scheckter,<br />

“So you have no experience for this job...”<br />

18 May 2010 Danny Wain,<br />

“Delivering the sizzle (not just the sausage)”<br />

12 October 2010 Judith Handford, ‘Maximise your<br />

potential from small beginnings’.<br />

22 November 2010 Sir Peter Michael, ‘Life <strong>of</strong> an<br />

Entrepreneur’.<br />

7 December 2010 Cinewessex, ‘How we broadcast<br />

ourselves – Marketing Cinewessex, the regions finest<br />

production facility’.<br />

www.winchester.ac.uk/businessschool<br />

www.winchester.ac.uk/businessschool


8.<br />

9.<br />

Programmes for <strong>Business</strong><br />

‘Ready for Equity’ project which involved creating Europeanwide<br />

training materials for business angels and successful<br />

entrepreneurs seeking risk capital for their businesses.<br />

“The training materials are unique. You won’t find a book<br />

or a university course that covers this material. It is a blend<br />

<strong>of</strong> academic knowledge coupled with practical know-how<br />

provided by seasoned business angel network managers<br />

and new network managers operating in relatively hostile<br />

markets.” Source: Pr<strong>of</strong>essor Neil Marriott<br />

<strong>Business</strong> angels, or private investors, have become well<br />

known in the UK through programmes like Dragon’s Den.<br />

However in some European nations the business angel<br />

market is yet to evolve and this constrains the growth<br />

opportunities for many viable businesses.<br />

“<br />

The feedback about our training materials<br />

has been better than we could ever have hoped<br />

for. They are being rolled out across Europe and<br />

the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is establishing<br />

a reputation for providing high quality<br />

management education throughout the European<br />

Union. I’m delighted that we are playing such an<br />

important role.<br />

Source: Pr<strong>of</strong>essor Neil Marriott<br />

www.winchester.ac.uk/businessschool<br />

“<br />

The <strong>University</strong> <strong>of</strong> <strong>Winchester</strong> and its partners secured<br />

funding from the Leonardo de Vinci Education and Culture<br />

initiative to ensure the training materials were developed<br />

to the highest possible standard, capable <strong>of</strong> being used in<br />

economies where they can make a real difference.<br />

The <strong>Business</strong> <strong>School</strong> regularly hosts international<br />

academic conferences including the European Conference<br />

on Enterprise Innovation in 2008, the Church Leadership<br />

conference in July 2010 and will host the British Accounting<br />

Association’s Special Interest Group conference in May<br />

2011 which takes as its theme sustainable accounting<br />

management teaching in business schools and has Pr<strong>of</strong>essor<br />

Rob Gray MBE as invited plenary speaker.<br />

World famous inventor <strong>of</strong> wind-up radio fame, Trevor<br />

Baylis, <strong>of</strong>ficially opened the Baylis <strong>Business</strong> Breakout Room<br />

at the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> in April 2010. The room is<br />

specially designed to enable students, staff, businesses and<br />

their advisers to hold confidential meetings and record their<br />

conversations; they can then take home a DVD <strong>of</strong> the entire<br />

proceedings to protect their intellectual property. Trevor<br />

emphasised the vital importance <strong>of</strong> protecting intellectual<br />

property and the value <strong>of</strong> initiatives such as the Baylis<br />

<strong>Business</strong> Breakout Room.<br />

“<br />

Such rooms <strong>of</strong>fer a ‘safe haven’ to people<br />

with an idea for an invention.<br />

Source: Trevor Baylis<br />

Trevor champions the protection and support <strong>of</strong> inventors<br />

and innovators in the UK. The Breakout Room is his<br />

brainchild and Trevor takes a close personal interest. It is<br />

the first room <strong>of</strong> its type and already other universities have<br />

been asking about the concept and are looking to have their<br />

own versions. The new facility is for the <strong>University</strong> as well<br />

as the local community and has been jointly sponsored by<br />

<strong>Business</strong> Link, <strong>Business</strong> in the Community, Finance South<br />

East, the Federation <strong>of</strong> Small <strong>Business</strong>es, the Hampshire<br />

Chamber <strong>of</strong> Commerce and the Institute <strong>of</strong> Chartered<br />

Accountants in England and Wales.<br />

Local high school competitions involving year 10 pupils<br />

are now annual events enabling innovative youngsters to<br />

learn about the intellectual property <strong>of</strong> their business ideas<br />

and how they can present them to a panel <strong>of</strong> experts in a<br />

‘Dragons’ Den’ environment.<br />

Inventor Trevor Baylis opens the first Baylis <strong>Business</strong> Breakout Room<br />

“<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> has rapidly<br />

enhanced its portfolio <strong>of</strong> programmes to<br />

reflect modern business thinking and the<br />

development <strong>of</strong> the skill set required by<br />

managers and leaders in challenging and<br />

demanding times. The teaching and learning<br />

strategy is student centred focussing on<br />

personal development including opportunities<br />

to work in short and long term internships in<br />

businesses and the not-for-pr<strong>of</strong>it sectors.<br />

The need to prepare students for likely changes in working<br />

and employment practices in the 21st century is a key<br />

feature <strong>of</strong> the philosophy <strong>of</strong> all our programmes. We can<br />

expect to see less ‘cradle to grave’ employment, more career<br />

changes during working life and a growth <strong>of</strong> self<br />

employment. It is anticipated that a more mobile,<br />

international workforce, with a need for life long learning<br />

and continuous pr<strong>of</strong>essional development will be evident<br />

in the future.<br />

For <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> ‘graduateness’ is<br />

contextualised not only in the specific syllabus <strong>of</strong> our<br />

programmes but also in the experiences our students gain<br />

from learning how to learn and exploring possible future<br />

identities as business managers. A higher education <strong>of</strong><br />

this kind is more than the acquisition and understanding<br />

<strong>of</strong> substantive subject knowledge, it is an education that<br />

is transformative and develops the student as a ‘whole<br />

person’. It is an education that embodies deep and<br />

lasting learning.<br />

As a result, the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>’s<br />

undergraduate and postgraduate programmes are<br />

characterised by innovative, student centred teaching and<br />

learning and the development <strong>of</strong> traditional intellectual<br />

skills <strong>of</strong> analysis, synthesis and evaluation. This is achieved<br />

in conjunction with an emphasis on a wide range <strong>of</strong><br />

transferable skills such as employability and preparation for<br />

work. Flexibility and choice are noticeable features within<br />

a carefully constructed vocational and academic framework<br />

serving the needs <strong>of</strong> students, the private and public sectors<br />

and the local, national and international economies. The<br />

programmes <strong>of</strong> study are informed by a strong commitment<br />

to an international dimension enabling students to enter<br />

from a wide range <strong>of</strong> educational backgrounds.<br />

Engagement with the regional business community has<br />

been enhanced through <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>’s active<br />

involved in local and regional business. The formation <strong>of</strong><br />

the “E- network” facilitated dialogue and dissemination and<br />

fostered links with students, faculty and businesses. This<br />

has resulted in consulting opportunities for students to<br />

engage in action learning projects with private, public and<br />

not-for-pr<strong>of</strong>it organisations as well as opening the way for<br />

full year optional internships for students taken between<br />

the second and third years <strong>of</strong> undergraduate study.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> <strong>of</strong>fers a range <strong>of</strong> specialist<br />

part and full time foundation degrees (including an<br />

innovative partnership with Logica); an undergraduate<br />

provision including Accounting and Finance, <strong>Business</strong><br />

Management, Event Management – with student<br />

placements included after the second year <strong>of</strong> study; a<br />

postgraduate provision including MBA, MScs, new specialist<br />

programmes and ‘top ups’ available in Accounting and<br />

Finance, HRM, Marketing for pr<strong>of</strong>essionally qualified<br />

business executives as well as doctoral supervision.<br />

Programme Portfolio<br />

- FdA <strong>Business</strong> Management<br />

- BA Accounting and Finance<br />

- BA Accounting and Management<br />

- BA <strong>Business</strong> Management<br />

- BA <strong>Business</strong> Management with Enterprise<br />

and Innovation<br />

- BA <strong>Business</strong> Management with Human<br />

Resource Management<br />

- BA <strong>Business</strong> Management with Marketing<br />

- BA <strong>Business</strong> Management with Sustainable<br />

<strong>Business</strong><br />

- BA Event Management<br />

- BA Politics and Global Studies<br />

- MBA (full time, part time, weekend delivery)<br />

- MSc Accounting and Finance (full time & fast track)<br />

- MSc <strong>Business</strong> Management<br />

- MSc Human Resource Management (fast track)<br />

- MSc Marketing (full time & fast track)<br />

- MSc Managing Contemporary Global Issues<br />

- MSc Sustainable Development (from 2011)<br />

www.winchester.ac.uk/businessschool


10.<br />

11.<br />

The <strong>Business</strong> Consulting Scheme is provided by <strong>Winchester</strong><br />

<strong>Business</strong> <strong>School</strong> to help businesses solve existing<br />

issues when their own people are not available to do<br />

so. <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> seeks to form stronger<br />

and lasting bonds with the local and regional business<br />

community through the provision <strong>of</strong> facilities and services<br />

that will assist in the development <strong>of</strong> the businesses<br />

concerned. One such service is the <strong>Business</strong> Consulting<br />

module that enables postgraduate students to conduct<br />

short or extended consulting assignments for businesses as<br />

part <strong>of</strong> their studies. There is no charge for this service as<br />

the client, the student and the <strong>School</strong> all benefit from<br />

the involvement.<br />

Typically, a business will discuss its consultancy needs with<br />

a designated member from the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>.<br />

This could be in areas such as accounting, human resources,<br />

management and marketing. <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong><br />

then attempts to identify a suitable postgraduate student<br />

who will spend approximately one day per week working<br />

in the business for a period <strong>of</strong> around two months. The<br />

business and student meet to discuss and agree a workable<br />

assignment which will be conducted under the supervision<br />

<strong>of</strong> both the company and <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>.<br />

Upon completion, students are able to demonstrate skills <strong>of</strong>:<br />

• Conducting a project scoping exercise<br />

• Determining the needs <strong>of</strong> the client<br />

• Drafting, delivering and negotiating a business proposal<br />

• Planning and providing project management tools<br />

• Conducting assignment tasks to time and cost<br />

• Effectively reporting progress and final results to the<br />

client<br />

• Understanding ethical frameworks abiding by the codes <strong>of</strong><br />

conduct <strong>of</strong> the Institute <strong>of</strong> Management<br />

Based at the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>, Stella McKnight<br />

is the <strong>University</strong>’s Employer Engagement Manager. Stella’s<br />

role is to develop a significant employer engagement<br />

function and culture within the <strong>University</strong>, enabling it to<br />

respond to the skills needs <strong>of</strong> employers and to contribute<br />

to the local and regional skills base.<br />

The <strong>University</strong> is already working with one large<br />

employer, LogicaCMG, and has developed an undergraduate<br />

programme to meet their needs. Other initial engagement<br />

activity has included: working with the Royal Army Logistics<br />

Corps to develop a Masters Programme in Leadership and<br />

Logistics; managing the Economic Challenge Investment<br />

Fund Project, which includes working in partnership with<br />

Community Action Hampshire; discussions with Andover<br />

College and the Economic Development Officer to explore<br />

partner opportunities and seek opportunities to take Higher<br />

Education into Andover to support local businesses.<br />

Work Placements have already been completed by<br />

students in year three <strong>of</strong> the BA in Event Management;<br />

current collaborations include Naomi House, Lainston<br />

House, FIVE, Marie Curie, Flitcr<strong>of</strong>t Manor, Norton House<br />

Hotel, Newbury Racecourse and Donnington Park Hotel.<br />

The <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> launched a bursary<br />

scheme in September 2009 to help new and recent<br />

graduates seeking employment in management roles. The<br />

Voluntary Sector Internship Scheme at the <strong>University</strong> was<br />

the first <strong>of</strong> its kind in the country. Operating alongside<br />

Community Action Hampshire, the scheme provides<br />

management work experience three days a week plus<br />

an additional bursary <strong>of</strong> £2000 towards a postgraduate<br />

programme in business.<br />

“<br />

The third sector works across many markets<br />

and market segments. It’s not just about<br />

charities; the third sector is adopting a widening<br />

number <strong>of</strong> structures to meet the needs <strong>of</strong> its<br />

changing markets. Students could be working in<br />

almost any ethical field.<br />

Source: Sue Dovey, Chief Executive <strong>of</strong> Community Action Hampshire<br />

“<br />

100%<br />

<strong>of</strong> faculty have measurable research and knowledge<br />

exchange activity<br />

Source: Faculty RKE Report<br />

www.winchester.ac.uk/businessschool<br />

www.winchester.ac.uk/businessschool


12.<br />

“<br />

The innovation point<br />

is the pivotal moment when<br />

talented and motivated people<br />

seek the opportunity to act on<br />

their ideas and dreams<br />

Source: W. Arthur Porter<br />

“<br />

13.<br />

Innovation: Moving Forward<br />

www.winchester.ac.uk/businessschool<br />

In-keeping with the third PRME principle,<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> attempts to<br />

create educational frameworks, materials,<br />

processes and environments that enable<br />

effective learning experiences for<br />

responsible leadership.<br />

Advanced Technologies<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is keen to encourage<br />

international co-operation without impacting on its<br />

carbon footprint and so has invested in the use <strong>of</strong> Web 2.0<br />

technology and a range <strong>of</strong> unique learning spaces such as<br />

Stock Market Trading simulations.<br />

In June 2008, the <strong>University</strong> <strong>of</strong> <strong>Winchester</strong> started<br />

to experiment with the use <strong>of</strong> some new s<strong>of</strong>tware.<br />

Collaborative Classroom is part <strong>of</strong> the Blackboard<br />

Collaborate suite <strong>of</strong> programmes which enables students<br />

to engage synchronously or asynchronously in lectures<br />

or tutorials. The use <strong>of</strong> Blackboard Collaborate and the<br />

<strong>University</strong>’s Learning Network enable lecturers to use<br />

interactive white boards to deliver their teaching material<br />

to the students that are present in class. However, these<br />

students can also be joined by other learners who cannot<br />

attend the physical classroom, but who can play a full<br />

part in the learning experience – listening and seeing the<br />

lecturer, following the presentation being delivered, as well<br />

as asking questions and receiving responses from either the<br />

lecturer and /o r fellow learners.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>’s Trading Room<br />

An initial pilot with part time learners in full time<br />

employment in 2008 was very well received as the students<br />

were able to participate in class even if they could not<br />

leave their workplace or lived too remotely to attend in<br />

person. In July 2009, the <strong>University</strong> acquired a three year<br />

site licence for the full Blackboard Collaborate product<br />

suite including Pronto (a social networking application akin<br />

to MSN messenger or Facebook), Voice (which enables mp3<br />

files to be accessed relating to documents or emails using<br />

cloud technology) and Create (which enables the swift<br />

creation <strong>of</strong> navigable web pages from a word document or<br />

PowerPoint presentation). A series <strong>of</strong> eight further pilots<br />

have now commenced including ‘on-line’ tutorials using<br />

Pronto and electronic assessment and marking using<br />

‘voice emails’.<br />

The adoption <strong>of</strong> these powerful Web 2.0 applications<br />

means that travel time, costs and carbon emissions<br />

associated with teaching delivery, assessment and grading<br />

are reduced. There are potential benefits for learners<br />

with specific needs e.g. dyslexic students can replay<br />

archives <strong>of</strong> lectures or tutorials and can send or receive<br />

voice emails rather than written messages. While a great<br />

deal <strong>of</strong> further experimentation is required and is taking<br />

place, the potential for these new s<strong>of</strong>tware applications is<br />

considerable. One proposed development is to link two<br />

or more classrooms to enable lecturers and students from<br />

a partner university to share a learning experience with<br />

students at <strong>Winchester</strong> e.g. half a lecture delivered locally<br />

with an application share to engage with lecturers and<br />

learners at a university that is geographically remote.<br />

First-hand Experience<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>’s Trading Room, complete<br />

with live stock market feeds and other essential business<br />

information, <strong>of</strong>fers Finance students the opportunity to<br />

experience what it is like to be a stock market trader. The<br />

Trading Room was <strong>of</strong>ficially opened by Pr<strong>of</strong>essor Bruce<br />

Weber from the London <strong>Business</strong> <strong>School</strong>, Director <strong>of</strong> the<br />

<strong>School</strong>’s new Institute <strong>of</strong> Technology and a world leader<br />

in the field <strong>of</strong> trading simulation for teaching purposes.<br />

Pr<strong>of</strong>essor Weber co-developed TraderEx, an interactive<br />

computer simulation designed to provide hands-on<br />

experience in making tactical trading decisions and<br />

implementing them in different market environments.<br />

Whilst the new Trading Room is primarily for business<br />

students, it is also available for short courses for industry.<br />

This includes corporate awaydays when the simulated<br />

stressful environment can be a useful team building<br />

experience in risk management.<br />

www.winchester.ac.uk/businessschool


North America<br />

“The education here has given<br />

me an added edge and the<br />

necessary tools to succeed in<br />

my future endeavours. I have<br />

been fortunate to meet some<br />

great people in <strong>Winchester</strong> and<br />

the relationships I have formed<br />

are going to be lifelong. Not<br />

only has <strong>Winchester</strong> furthered<br />

my education in business but<br />

also broadened my cultural<br />

perspectives.”<br />

Rob Alexander from Missouri,<br />

MBA Class <strong>of</strong> 2008.<br />

International Exchange Programmes<br />

The <strong>Business</strong> <strong>School</strong> has close links with the USA<br />

including an undergraduate student exchange<br />

between <strong>Winchester</strong> and the Universities <strong>of</strong><br />

Southern Maine, Wisconsin Eau Claire, and Southern<br />

Oregon. American students come to us for<br />

undergraduate study abroad from these universities<br />

and also from: Plymouth State <strong>University</strong>, New<br />

Hampshire; Westminster College, Missouri;<br />

Lander <strong>University</strong>, South Carolina; Eastern Illinois<br />

<strong>University</strong>; Youngstown <strong>University</strong>, Ohio. American<br />

students are the largest single group <strong>of</strong> international<br />

members <strong>of</strong> our university community. These Anglo-<br />

American links provide the <strong>Business</strong> <strong>School</strong> with<br />

some <strong>of</strong> its strongest partnerships in the global<br />

community and clearly demonstrate its outwardlooking<br />

mission. All students gain from this<br />

pronounced international ethos which surrounds<br />

them in their various courses <strong>of</strong> study.<br />

Europe<br />

For three years, Bordeaux Management <strong>School</strong><br />

(BEM) has sent a cohort <strong>of</strong> students to join the<br />

second year <strong>of</strong> the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>’s<br />

<strong>Business</strong> Management degree programme.<br />

Bordeaux, one <strong>of</strong> France’s renowned Grande Ecoles,<br />

is also a member <strong>of</strong> the PRME initiative and this<br />

is the first <strong>of</strong> many such collaborations expected<br />

in the future. The <strong>School</strong> has a range <strong>of</strong> Erasmus<br />

agreements including Pardubice in the Czech<br />

Republic.<br />

Middle East / Africa<br />

Students from the Middle<br />

East and Africa enjoy<br />

studying at <strong>Winchester</strong>,<br />

including senior members<br />

<strong>of</strong> royal families from this<br />

area. <strong>Winchester</strong> <strong>Business</strong><br />

<strong>School</strong> provides an<br />

international education<br />

experience for business<br />

leaders that includes<br />

political economics,<br />

governance and<br />

sustainable development.<br />

Far East<br />

<strong>Winchester</strong> <strong>Business</strong><br />

<strong>School</strong> is home to the<br />

<strong>University</strong>’s English<br />

Language Teaching and<br />

Support Unit which<br />

provides foundation and<br />

pre-masters programmes<br />

for students developing<br />

their linguistic skills<br />

before commencing their<br />

academic studies. There<br />

are established links with three colleges in Japan.<br />

Many international students come from China and<br />

the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> welcomes visiting<br />

academics from universities such as Dongbei.<br />

Australasia<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> has strong links with a<br />

number <strong>of</strong> Australian and New Zealand Universities<br />

including visiting pr<strong>of</strong>essors at the <strong>University</strong><br />

<strong>of</strong> Western Sydney and Victoria <strong>University</strong>. The<br />

<strong>School</strong> has reciprocated with academics from the<br />

Universities <strong>of</strong> Sydney, Western Australia, RMIT<br />

and Otago visiting <strong>Winchester</strong> to share their<br />

academic research and to participate in international<br />

conferences.<br />

15.<br />

Internationalisation<br />

The 21st century presents us all with an increasingly<br />

‘borderless world’ in which problems transcend national<br />

frontiers and in which information and knowledge is<br />

communicated almost instantaneously across the globe.<br />

In such a world, an international perspective is greatly<br />

required. Therefore, at the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> we<br />

are keen to encourage the internationalisation <strong>of</strong> our student<br />

population and <strong>of</strong> our curriculum and teaching.<br />

The perspective we seek is achieved by internationalising<br />

our learning, teaching and research, by creating a welcoming<br />

environment for international students and by creating an<br />

international environment for our home students.<br />

International <strong>Business</strong> <strong>School</strong><br />

The <strong>University</strong> <strong>of</strong> <strong>Winchester</strong> values international<br />

agreements such as the Bologna Accords which have<br />

integrated UK higher education into the European<br />

community and so help our students to experience<br />

education in a different context and help our graduates<br />

to be more mobile in the job market.<br />

International Faculty<br />

We have academic staff from all over the world. Their<br />

different intellectual approaches, as well as the different<br />

cultures they originate from, once again enrich the diversity<br />

<strong>of</strong> the <strong>University</strong>. Our staff research has an international<br />

dimension both in terms <strong>of</strong> its scope and its quality.<br />

We welcome international partnerships with other<br />

universities and groups such as charities and nongovernmental<br />

organisations. They bring great benefit to our<br />

teaching, learning and research. For example, Pr<strong>of</strong>. Xia<strong>of</strong>eng<br />

Wang from Dongbei <strong>University</strong> <strong>of</strong> Finance and Economics<br />

in Dalian, China is on a government grant funded research<br />

sabbatical at <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong>. Xia<strong>of</strong>eng says<br />

“I chose <strong>Winchester</strong> because <strong>of</strong> its impeccable academic<br />

credentials and because its staff have a reputation for being<br />

pr<strong>of</strong>essional and very friendly and I have found both claims<br />

to be true”. Through our partnerships we ensure that the<br />

broadest possible base <strong>of</strong> knowledge exists in the <strong>University</strong><br />

and that we are as aware <strong>of</strong> global perspectives as we can be.<br />

International Students<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> warmly welcomes students<br />

from America, Europe, the Far East and elsewhere. They<br />

make a vital contribution to the diversity <strong>of</strong> the <strong>University</strong><br />

and to the diversity <strong>of</strong> <strong>Winchester</strong> as a city. They bring<br />

fresh perspectives and show us that different points <strong>of</strong> view<br />

matter. Our intellectual environment is therefore enriched<br />

by the multiple cultures which we encompass within the<br />

<strong>Business</strong> <strong>School</strong>. We are very keen to encourage our home<br />

students to take part in the study abroad opportunities<br />

which we provide in the United States, Europe and Japan.<br />

At <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> we seek ways to give more<br />

students opportunities to experience this, for instance by<br />

organising visits <strong>of</strong> a shorter duration than the traditional<br />

formats allow.<br />

www.winchester.ac.uk/businessschool<br />

www.winchester.ac.uk/businessschool


16.<br />

17.<br />

Quality Providers<br />

94%<br />

<strong>of</strong> past students are now in full-time employment*<br />

*Average <strong>of</strong> years 2006–2010 Source: Destination <strong>of</strong> Leavers Survey<br />

www.winchester.ac.uk/businessschool<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> has an excellent<br />

teaching reputation with faculty members who<br />

are recognised as quality providers <strong>of</strong> business<br />

education at undergraduate, postgraduate<br />

and pr<strong>of</strong>essional levels. Our subject specialists<br />

have both academic and business experience<br />

allowing theory to be put into practice.<br />

We have an enthusiastic and dedicated team<br />

who work with students and organisations to<br />

address their learning priorities and help realise<br />

their full potential.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is committed to improving its links<br />

with industry and commerce and to working with organisations<br />

and governments at regional, national and international level.<br />

Specifically, we design our programmes so that students and<br />

managers can engage with a range <strong>of</strong> organisations thus giving<br />

them opportunities to apply their learning and to solve<br />

‘real life’ challenges.<br />

Student learning experience<br />

In 2009, the Quality Assurance Agency for Higher Education<br />

(QAA) awarded the highest level <strong>of</strong> commendation to the<br />

<strong>University</strong> <strong>of</strong> <strong>Winchester</strong> for the quality <strong>of</strong> the learning<br />

experiences available to students. This was acknowledged<br />

when the <strong>University</strong> was shortlisted for the 2009 Times Higher<br />

Education Supplement (THES), ‘<strong>University</strong> <strong>of</strong> the Year’ award.<br />

In the same year, the National Student Survey (NSS) ranked<br />

<strong>Winchester</strong> in the top ten universities for <strong>Business</strong> Management.<br />

In terms <strong>of</strong> student satisfaction, specifically, <strong>Business</strong> Studies<br />

is a top quartile subject according to The Times 2010 ‘Good<br />

<strong>University</strong> Guide’. We are amongst the top 25 universities for<br />

‘satisfaction with teaching’ according to the 2009, ‘Guardian<br />

<strong>University</strong> Guide’. In 2010, the <strong>University</strong> was shortlisted for<br />

the THESS ‘Leadership and Management’ award to acknowledge<br />

the <strong>University</strong>’s high quality student experience and the gaining<br />

<strong>of</strong> Research Degree Awarding powers. Achieving these levels <strong>of</strong><br />

recognition consistently is one <strong>of</strong> our most important priorities.<br />

We stress our ‘human scale’ with small group teaching and<br />

a student-staff ratio in the top ten <strong>of</strong> post-1992 universities.<br />

We <strong>of</strong>fer a supportive learning community to unlock students’<br />

potential, to help them to develop a clear sense <strong>of</strong> direction and<br />

to enable them to become the best they can be in their chosen<br />

career. Our employability strategy seeks to enhance career<br />

opportunities and enables students to make well informed<br />

decisions about their futures.<br />

Personal development planning is embedded in our curriculum<br />

and a study skills strategy is in place to encourage students to<br />

care and enthuse about their learning and to instil the ethos<br />

<strong>of</strong> self directed learning. All students have access to personal<br />

tutors for advice and guidance.<br />

Staff<br />

We emphasise ‘research informed learning and teaching’ which<br />

means that all our staff are engaged in Research and Knowledge<br />

Exchange (RKE) initiatives. During the 2008 Research<br />

Assessment Exercise, more than 75% <strong>of</strong> the work submitted<br />

by the <strong>University</strong> was judged to be ‘internationally recognised’.<br />

This significant RKE effort is supplemented by our Learning and<br />

Teaching Development Unit which was established in 2008<br />

to implement innovations such as collaborative work-based<br />

learning. All <strong>of</strong> these activities mean that the curriculum, our<br />

interaction with outside organisations and the expertise <strong>of</strong><br />

our staff are refreshed by regular inputs <strong>of</strong> new material, new<br />

thinking and new ideas.<br />

One <strong>of</strong> the areas <strong>of</strong> good practice highlighted by the QAA<br />

included staff engagement and enthusiasm to enhance the<br />

quality <strong>of</strong> the teaching environment and the assessment<br />

provided to students. We are in the top quartile <strong>of</strong> universities<br />

for personal development including detailed feedback on<br />

assignments and building personal presentation skills.<br />

Learning resources<br />

The modern Library, with an award winning extension, is open<br />

seven days a week and has 500 study spaces with excellent<br />

availability <strong>of</strong> textbooks for both short and long term loan. The<br />

online catalogue provides links to books, databases, journals<br />

and the virtual enquiry desk. All students have access to e-mail,<br />

the Internet and the <strong>University</strong> portal and there are over 1500<br />

networked devices on the <strong>University</strong> campus. S<strong>of</strong>tware includes<br />

Micros<strong>of</strong>t Office, web design, graphics and desktop publishing<br />

packages. IT training courses are available and cover the major<br />

s<strong>of</strong>tware applications, web-authoring and image manipulation.<br />

A loan service <strong>of</strong>fers photographic, video, lighting and audio<br />

equipment and support is also provided on the use <strong>of</strong> video<br />

editing suites, and video copying facilities.<br />

www.winchester.ac.uk/businessschool


18.<br />

19.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is based at the West Downs Centre,<br />

a fully modernised, Grade 2 listed building a short walk from<br />

the main campus and adjacent to student accommodation. It<br />

provides a comprehensive range <strong>of</strong> learning facilities including a<br />

simulated stock market trading room, modern classrooms with<br />

interactive whiteboards and the Baylis <strong>Business</strong> Breakout Room<br />

(which is specially designed to <strong>of</strong>fer a confidential, ‘high tech’<br />

meeting room for students, businesses and their advisers).<br />

The <strong>University</strong> Centre was opened in 2007 and is the centre<br />

<strong>of</strong> social life on campus. It includes the Student Union, a<br />

bookshop, a mini-mart style shop and the Learning Café which<br />

is equipped with wireless internet access.<br />

The quality <strong>of</strong> our physical and academic resources provides<br />

us with the opportunities to <strong>of</strong>fer our students a teaching<br />

and learning environment that allows them to excel both<br />

during and on completion <strong>of</strong> their chosen areas <strong>of</strong> study. The<br />

<strong>Business</strong> <strong>School</strong> is committed to encouraging and supporting<br />

excellence across its programmes, and at all levels, which it<br />

formally recognises at the Annual Prize Giving Ceremony. The<br />

awards are aimed at promoting excellence and rewarding<br />

talent. In accounting, business and global studies outstanding<br />

achievements are commended at subject, year and programme<br />

levels. The acknowledgement <strong>of</strong> achievement, apart from<br />

the personal benefit to the recipients, instills a healthy<br />

competitiveness amongst the student body and encourages<br />

students to stretch themselves and perform well. External<br />

sponsorship gives added kudos to the awards and the <strong>Business</strong><br />

<strong>School</strong> is grateful to the organisations and businesses that<br />

provide support, including Baylis and Smith, Institute <strong>of</strong><br />

Chartered Accountants <strong>of</strong> England and Wales, Logica and The<br />

Wow Company.<br />

We are always pleased to extend our list <strong>of</strong> sponsors for<br />

prizes, especially from organisations that may be interested in<br />

employing our graduates.<br />

Top 10%<br />

for <strong>Business</strong> Management in National Student<br />

Survey 2007-10<br />

Source: National Students Survey<br />

www.winchester.ac.uk/businessschool<br />

Above: Students receive study support in small group sessions<br />

Left: Queens Road Student Residences<br />

www.winchester.ac.uk/businessschool


20.<br />

21.<br />

<strong>Winchester</strong>:<br />

<strong>Business</strong> in the City<br />

<strong>Winchester</strong> has been an important<br />

economic centre over many centuries.<br />

Roman <strong>Winchester</strong> (Venta Belgarum -<br />

venta meaning marketplace) was a major<br />

trading centre for locally-produced wheat<br />

and wool, and goods moving inland from<br />

the central south coast <strong>of</strong> England, as<br />

early as 70 AD.<br />

The city is famous for being the ancient capital <strong>of</strong> England<br />

as chosen by King Alfred the Great as the seat <strong>of</strong> power<br />

for the kingdom <strong>of</strong> Wessex, and Saxon <strong>Winchester</strong> was the<br />

location for mints producing early coinage. During the<br />

Norman period the City was the centre for an expanding<br />

civil service. Most notably William the Conqueror<br />

commissioned the monks <strong>of</strong> <strong>Winchester</strong> to write his<br />

Domesday Book, a census <strong>of</strong> lands and possessions for<br />

the purposes <strong>of</strong> levying taxes across England. <strong>Winchester</strong><br />

retains this mix <strong>of</strong> commercial trade, public governance and<br />

connectedness to the surrounding rural economy to this day.<br />

<strong>Winchester</strong> has a thriving local economy. The occupational<br />

pr<strong>of</strong>ile <strong>of</strong> the city is predominantly managerial, pr<strong>of</strong>essional,<br />

technical, and administrative, with significant employment<br />

in financial and commercial services, public administration,<br />

education, and health. <strong>Winchester</strong> is a wealthy city with<br />

economic output and average earnings significantly above<br />

the national average. The local workforce is highly educated<br />

and is claimed to have more PhDs per square mile than<br />

anywhere else. The surrounding area is predominantly<br />

farmland but the rural communities are home to a large<br />

number <strong>of</strong> thriving businesses, ranging from traditional<br />

crafts to high technology.<br />

More than one quarter <strong>of</strong> <strong>Winchester</strong>’s employment is<br />

in knowledge-driven sectors (where graduates represent<br />

at least 25% <strong>of</strong> the workforce), particularly knowledgedriven<br />

services such as design, new media, IT, engineering<br />

and consultancy. Employment in these sectors has been<br />

increasing considerably faster than the national and regional<br />

levels. Much <strong>of</strong> this growth is in the small business sector,<br />

with entrepreneurial activity 25% higher than the average<br />

for the South East <strong>of</strong> England. Many businesses have global<br />

reach and provide services as part <strong>of</strong> the networked economy.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is an active partner for public<br />

and private sector businesses in the city. The <strong>Business</strong><br />

<strong>School</strong> has provided consultancy support for the local<br />

www.winchester.ac.uk/businessschool<br />

National Health Service Hospital Trust, and has specified<br />

training and development programmes for other public<br />

sector organisations such as Hampshire County Council.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> has a growing collaboration<br />

with Denplan, a national provider <strong>of</strong> dental insurance<br />

schemes. <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is an active member<br />

<strong>of</strong> <strong>Business</strong> in the Community, and part <strong>of</strong> the regional<br />

leadership group driving forward BITC’s challenge to<br />

businesses to improve performance and impact on society<br />

in the areas <strong>of</strong> community, environment, workplace and<br />

marketplace. <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is also a member<br />

<strong>of</strong> the Hampshire and Isle <strong>of</strong> Wight Sustainable <strong>Business</strong><br />

Partnership, being one <strong>of</strong> the founder members <strong>of</strong> SBP as<br />

a Community Interest Company. The Sustainable <strong>Business</strong><br />

Partnership supports a network <strong>of</strong> organisations active<br />

in the emerging sustainable economy, providing training<br />

and development, accreditation <strong>of</strong> service providers, and<br />

research and consultancy projects. The <strong>University</strong> <strong>of</strong><br />

<strong>Winchester</strong> sponsors the ‘Entrepreneur <strong>of</strong> the Year’ award as<br />

part <strong>of</strong> the <strong>Winchester</strong> <strong>Business</strong> Excellence Awards.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> students have undertaken<br />

consultancy projects and internships with a wide range <strong>of</strong><br />

local business organisations. These include national and<br />

international companies such as Motorola in electronics,<br />

Barclays in consumer finance, and Rocc in construction, but<br />

also a broad range <strong>of</strong> small and medium-sized businesses in<br />

sectors such as engineering design, marketing promotions,<br />

creative arts, and recruitment. There are an increasing<br />

number <strong>of</strong> consultancy projects with the not-for-pr<strong>of</strong>it<br />

sector, including organisations such as <strong>Winchester</strong> YMCA<br />

and The English Project. The <strong>Business</strong> <strong>School</strong> encourages<br />

local organisations to undertake collaborative research<br />

projects such as Knowledge Transfer Partnerships, and other<br />

forms <strong>of</strong> applied research.<br />

Above: <strong>Winchester</strong>’s High Street and Buttercross<br />

Opposite: <strong>Winchester</strong> Cathedral hosts our graduation ceremonies<br />

www.winchester.ac.uk/businessschool


22.<br />

23.<br />

Hoare Centre for<br />

Responsible Management<br />

www.winchester.ac.uk/businessschool<br />

Leading in Tough Times – Taster Sessions<br />

26 January 2011 Nigel Nicholson, Pr<strong>of</strong>essor <strong>of</strong><br />

Organisational Behaviour at London <strong>Business</strong> <strong>School</strong><br />

“Adapting to pressure – Techniques and Frames”<br />

23 February 2011 Jon Freeman, Director at UK Centre<br />

for Human Emergence<br />

“Thrive and help thrive: the complexity challenge”<br />

23 March 2011 Chris Blakeley, Director <strong>of</strong> Waverly<br />

Learning and Claire Genkai, Director <strong>of</strong> Rulume Ltd<br />

“The Wisdom Traditions and Leadership Effectiveness”<br />

20 April 2011 Amanda Graham, Director at Equalta Ltd<br />

“Creativity in a Crisis”<br />

18 May 2011 Gina Lawrie, YKW consultants<br />

“Courageous conversations for Change”<br />

22 June 2011 Peter Jones, YKW consultants<br />

“Emotionally Intelligent Change Management”<br />

The Hoare Centre for Responsible Management<br />

aims to develop business leaders who take<br />

responsibility for the creation <strong>of</strong> a more<br />

equitable and sustainable global economy and<br />

society. We do this by <strong>of</strong>fering educational,<br />

training and personal development activities in<br />

partnership with leading organisations in the<br />

field <strong>of</strong> responsible management.<br />

The Hoare Centre’s three streams <strong>of</strong> activity<br />

1. Increasing Knowledge <strong>of</strong> Responsible Management by<br />

• Promoting research into responsible management<br />

• Hosting international conferences in the area <strong>of</strong><br />

responsible management<br />

2. Developing Responsible Leaders by<br />

• Providing postgraduate qualifications in responsible<br />

management<br />

• Hosting talks, educational and training events to<br />

develop the necessary skills and insights<br />

3. Building Responsible Communities by<br />

• Fostering a community <strong>of</strong> people who are committed<br />

to promoting responsible management practices<br />

• Encouraging students and managers to play a<br />

responsible role in the community by means <strong>of</strong><br />

action research, postgraduate projects, undergraduate<br />

secondments and executive leadership<br />

development programmes<br />

Opposite: Richard Hoare O.B.E., Chair <strong>of</strong> the Bulldog Trust receives his Honorary<br />

Doctorate from Pr<strong>of</strong>essor Neil Marriott in 2008<br />

We seek to inform our activities by undertaking applied<br />

research <strong>of</strong> an international standard in order to develop our<br />

understanding <strong>of</strong> responsible management in practice. We<br />

also aim to act as an example <strong>of</strong> responsible management<br />

in our local community and further afield. Hence we have<br />

three streams <strong>of</strong> activity – increasing knowledge, developing<br />

leaders and building communities.<br />

The Hoare Centre for Responsible Management undertakes<br />

major studies such as researching the effects <strong>of</strong> a<br />

‘responsible leadership programme’ and how participants<br />

from a leading global accountancy practice apply their<br />

learning when returning to the workplace. This study is<br />

one <strong>of</strong> the first to examine at the real-life impact <strong>of</strong> such<br />

responsible leadership training programmes.<br />

The Hoare Centre also <strong>of</strong>fers a series <strong>of</strong> business<br />

workshops entitled ‘Leading in Tough Times’. The series<br />

consists <strong>of</strong> six evening taster sessions where organisational<br />

development consultants <strong>of</strong>fer innovative techniques to<br />

help refresh, inspire and develop managers and their staff.<br />

Intended to be fun, lively, practical and enjoyable – these<br />

talks help to keep managers up-to-date with the latest<br />

thinking and techniques in the field.<br />

<strong>Winchester</strong> <strong>Business</strong> <strong>School</strong> is developing executive<br />

development programmes in partnership with a range<br />

<strong>of</strong> not-for-pr<strong>of</strong>it organisations. These focus not simply<br />

on the provision <strong>of</strong> traditional education but also on the<br />

development <strong>of</strong> skills, particularly those <strong>of</strong> leadership.<br />

Participants undertake experiences that broaden their<br />

understanding <strong>of</strong> the world and acquaint them with local<br />

populations operating at significant disadvantage. They are<br />

expected to utilise their considerable resources to make<br />

a real difference to people’s lives. At the same time they<br />

learn from inspirational leaders from the not-for-pr<strong>of</strong>it<br />

sector who <strong>of</strong>ten realise significant achievements with very<br />

few material resources. They also learn from those who<br />

have had to overcome considerable disadvantages in their<br />

lives, becoming successful through inner qualities such as<br />

courage, determination, resilience and compassion.<br />

The Hoare Centre for Responsible Management <strong>of</strong>fers a<br />

number <strong>of</strong> different sponsorship packages and memberships<br />

for companies and individuals, as part <strong>of</strong> a growing<br />

learning community.<br />

The Hoare Centre enables the <strong>Winchester</strong> <strong>Business</strong> <strong>School</strong><br />

to contribute to the Principles <strong>of</strong> Responsible Management<br />

Education <strong>of</strong> research, partnership and dialogue and<br />

provides a platform for new programme development such<br />

as our innovative MSc in Sustainable Development delivered<br />

using Web 2.0 learning technologies.<br />

www.winchester.ac.uk/businessschool


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The <strong>University</strong> <strong>of</strong> <strong>Winchester</strong><br />

<strong>Winchester</strong><br />

Hampshire SO22 4NR<br />

United Kingdom<br />

Tel: +44 (0)1962 827582<br />

Fax: +44 (0)1962 827406<br />

www.winchester.ac.uk<br />

The <strong>University</strong> <strong>of</strong> <strong>Winchester</strong><br />

– a Fairtrade <strong>University</strong><br />

www.fairtrade.org.uk<br />

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