David Orlic | @davidorlic Creative Director & Co ... - Europa Cinemas
David Orlic | @davidorlic Creative Director & Co ... - Europa Cinemas
David Orlic | @davidorlic Creative Director & Co ... - Europa Cinemas
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<strong>David</strong> <strong>Orlic</strong> | <strong>@davidorlic</strong><br />
<strong>Creative</strong> <strong>Director</strong> & <strong>Co</strong>-Founder<br />
Volontaire | @volontaire<br />
We help people make beautiful & interesting things together.<br />
Kungstensgatan 23 / 113 57 Stockholm / Sweden<br />
http://www.volontaire.se
60 seconds.
280 000 tweets.<br />
700 000 shares on Facebook.<br />
2 000 000 search queries on Google.<br />
60 hours of uploaded video to Youtube.
In 2009, we generated more data than<br />
in the complete history of mankind.
It’s hard to influence people.<br />
We need to engage them voluntarily.
How?
Sales<br />
Purpose<br />
Advertising<br />
Action<br />
<strong>Co</strong>nsumers<br />
<strong>Co</strong>mmunities
@sweden / Jack<br />
@sweden<br />
Follow<br />
Listen up, folks! I’m @kwasbeb, a regular swedish<br />
dude, and I’m taking over this goddamned account<br />
for a week! Expect bad sex and slapstick.<br />
@sweden / Jack<br />
@sweden<br />
Follow<br />
If you ever come to Stockholm, do not - I repeat,<br />
do not - visit that worthless Ice Bar.<br />
@sweden / Jack<br />
@sweden<br />
Follow<br />
I guess I’m drinking a lot of coffee, lighting my face<br />
up with my laptop, and hanging out with friends.<br />
Oh and, you know, masturbation.
@sweden / Hanna<br />
@sweden<br />
Follow<br />
Hi all! I’m usually known as the truck driving,<br />
coffee drinking lesbian @lastbilslesbian, but this<br />
week I’ll be @sweden.
@sweden / Anna<br />
@sweden<br />
Follow<br />
@sweden / Hasan<br />
@sweden<br />
Follow<br />
The archipelago:<br />
The Swedish national dish ”kebabpizza”, a genious<br />
outcome of Swedish immigration policies.<br />
@sweden / Adam<br />
@sweden<br />
Follow<br />
I’m an organic sheep-farmer, born in the 90’s, and<br />
I will spam you with cute lambs all week!
TIME.com<br />
@TIME<br />
Follow<br />
Al Jazeera English<br />
@AJEnglish<br />
Follow<br />
Regular Swedish citizens take turns running the<br />
@sweden Twitter account | ti.me/usOaBt<br />
The people of Sweden now control their country’s<br />
Twitter account @sweden as part of a branding<br />
campaign | aje.me/ruGFvG<br />
BBC News (World)<br />
@BBCWorld<br />
Follow<br />
How have a sheep farmer, a priest and a Bosnian<br />
immigrant helped double @sweden‘s Twitter<br />
followers in the past month? bbc.in/Am24Oi<br />
Mashable<br />
@Mashable<br />
Now that’s democracy: Swedish citizens run the<br />
@sweden account - on.mash.to/uHGU85<br />
Follow
#FollowFriday<br />
Global Ranking<br />
21 558 090 → 65<br />
Followers<br />
120 countries<br />
8 000 → 66 151<br />
<strong>Co</strong>nversation<br />
Retweets & Replies<br />
28 % → 553 %
”If there is anything to be learned from @sweden, it is<br />
that there is no such thing as a typical Swede. One @sweden<br />
posted photographs of his Christmas moose hunt. Another<br />
tartly criticized the foreign secretary Carl Bildt.<br />
Another, a Muslim lawyer, joked that if anyone forgot the<br />
names of her six brothers, Muhammad would do fine.”
@sweden / Sonja<br />
@sweden<br />
Follow<br />
Whats the fuzz with jews. You can't even see if a<br />
person is a jew, unless you see their penises, and<br />
even if you do, you can't be sure!?
”It says a lot about Sweden’s progressiveness that, instead<br />
of censoring Abrahamsson in the face of criticism, the<br />
project’s spokespeople instead defended her right to selfexpression.<br />
The whole point of the account is to show a<br />
varied picture of Swedish society, and this is possible<br />
through the freedom of speech that Sonja has used.
Budget $100 000<br />
PR Value $40 000 000<br />
Source: Mediapilot (13 countries)
Ian-Robert Pattison<br />
@servman<br />
Follow<br />
Hey @Canada! Why not give the account to the<br />
people of Canada, like @sweden did?
Australia – @WeAreAustralia<br />
Canada - @PeopleOfCanada<br />
USA – @TweetWeekUSA<br />
Mexico – @CuratorsMexico<br />
UK – @PeopleofUK<br />
Ireland – @Ireland<br />
New Zealand – @NewZealand<br />
Ukraine – @WeAreUkraine<br />
France – @weareFrance<br />
Austria – @WeAreAustria<br />
Fiji – @WeAreFiji<br />
Russia – @WeAreRussia<br />
Germany – @I_amGermany<br />
Philippines – @WeAreFilipinos<br />
Syria – @TweetWeekSyria<br />
Pakistan – @iam_pakistan<br />
Malaysia – @twt_malaysia<br />
Singapore – @hellofrmSG<br />
Denmark – @denmarktweets<br />
Netherlands – @Netherlanders<br />
China – @curatorchina<br />
Wales – @Pobol_Y_Cymru<br />
United Arab Emirates – @weareUAE<br />
Morocco – @MoroccoCuration<br />
Cyprus – @JustACypriot<br />
Turkey – @curatingturkey<br />
Financial Times – @FTinsider<br />
University of Michigan – @UmichStudents<br />
Indigenous Australians – @IndigenousX<br />
Münich, Germany – @MunichLovesU<br />
Södermalm, Sweden – @SodermalmSweden<br />
Bristol, England – @Bristol52<br />
Northumberland, England – @VisitNland<br />
Leeds, England – @PeopleofLeeds<br />
London, England – @londonisyours<br />
Harrogate, England – @PeopleofHGT<br />
Isle of Wight, England – @UKIsleofWight<br />
Hessle, England – @HessleTweets<br />
Fairfax <strong>Co</strong>unty, Virginia, USA – @ffxrider<br />
New York City, USA – @TweetWeekNYC<br />
Minnesota, USA – @TweetWeekMN<br />
Vermont, USA – @THISISVT<br />
Portland, Oregon, USA – @PeopleofPDX<br />
Bangkok, Thailand – @Bangkoking<br />
Manila, Philippines – @TweetWeekManila<br />
Negrénse, Philippines – @IamNegrense<br />
Mindanao, Philippines – @OneMindanao<br />
Dresden, Germany – @WeAreDresden<br />
Hamburg, Germany – @WeareHH<br />
Bremen, Germany – @Iam_Bremen<br />
Ingolstadt, Germany – @Mein_Ingolstadt<br />
Frankfurt am Main – @WeAreFF<br />
Melbourne, Australia – @weMelbourne<br />
Mumbai, India – @WeAreMumbai<br />
Toronto, Canada – @AnotherToronto<br />
Basque community – @BasquesAbroad<br />
GLBTQ community – @weRnormal<br />
Shia community – @AllAboutShias
Purpose<br />
Progressive<br />
Action<br />
Curators of Sweden<br />
<strong>Co</strong>mmunities<br />
9 500 000
Key learnings.
Guided by values.
Existing behavior.
A simple idea.
Build an infrastructure.
Prepare for criticism.
Make Eldsjälar. misteaks.
1. Be guided by values.<br />
2. Use existing behavior.<br />
4. Have a simple idea.<br />
5. Build an infrastructure.<br />
6. Prepare for criticism.<br />
7. Make misteaks.
<strong>David</strong> <strong>Orlic</strong> | <strong>@davidorlic</strong><br />
<strong>Creative</strong> <strong>Director</strong> & <strong>Co</strong>-Founder<br />
Volontaire | @volontaire<br />
We help people make beautiful & interesting things together.<br />
Kungstensgatan 23 / 113 57 Stockholm / Sweden<br />
http://www.volontaire.se
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