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Download 2003 Sustainable Development Report (PDF)

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4<br />

L’Oréal and<br />

sustainable development<br />

Responsible behaviour includes respect for rules and ethical principles, care for the<br />

environment, support for and development of the men and women within the<br />

company, engagement with the communities in which the group is active. L’Oréal<br />

aims to go yet further by emphasising a commitment focussed on five core values.<br />

1<br />

Contribution<br />

to well-being based on scientific foundations<br />

Through its brands, which respect different cultures and identities, L’Oréal is dedicated to the beauty and well-being<br />

of women and of men all over the world. For a century, L’Oréal has worked continually to better understand consumers<br />

and their expectations in order to provide for them. It is thanks to the knowledge acquired and to recognised scientific<br />

expertise that the group can anticipate today the needs of tomorrow. L’Oréal’s continued investment in research<br />

helps guarantee quality, safety and innovation in its products. The group puts on the market only products whose<br />

effectiveness is proven and whose safety is guaranteed by rigorous testing for tolerance and absence of risk. Their<br />

performance is scientifically recognised and proven.<br />

2<br />

Making its technology available to<br />

as many people as possible<br />

A major thrust of the group’s responsibility is towards making its products accessible and<br />

the technology developed by its Research teams widely available. All the brands within<br />

the group and all distribution channels ensure this accessibility. L’Oréal makes the most<br />

advanced technology available to as many people as possible, whether in hygiene, hair<br />

colouring, skincare and make-up products, or in sun protection products that guarantee<br />

increased defence against the risks of exposure to the sun.

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