MEXICO MEDIA LUNCHEON

colorado

MEXICO MEDIA LUNCHEON

MEXICO MEDIA LUNCHEON

“Introducing Colorado to the Mexican Media”

March 31, 2009


Objectives

• Make an official announcement about the Colorado Tourism

Office appointing TravelPIE as its representative in Mexico

• Introduce the Mexican media to Colorado’s tourism product

• Pitch summer fun story ideas

• Show Colorado’s commitment to the Mexican market


Delegates g and Partners

• MMarco AAguilar il – TTravelPIE lPIE

• Israel Gomez – TravelPIE

• Roberto Alatorre – Aeromexico

• Benjamin Salinas – Aeromexico

• Liz Vega – Vail Resorts


Prize Package g

• Th Thanks k to t the th generosity it of f Aeromexico, A i who h

gave away one free round trip Mexico City-

Denver ticket and the Loews Denver Hotel, who

provided with a complimentary 2-night stay, we

were able to raffle a prize package among the

journalists, at the end of the luncheon.


Mexican Media Luncheon

Invitation


Media Kit

Each journalist was provided with a Media Kit CD that included the following information,

story y ideas and ppress releases pprovided to us by y ppartners

from around the State:

2009 MediaKit.pdf Durango - MediaKit 200

CTO Appoints Mexico Rep Colorado Designa Representante

Aero Mexico Press Rel Cherry Creek Mall y Aeromexico

Colorado Story Ideas Ideas Para Artículos Sobre Colorado

Epic Season Pass. March 2009 Vail Resorts - Epic Season Pass 2009

Informacion Sobre Telluride Telluride - Información

Release Epic Summer Vail Resorts - Epic Summer

What’s New 08-09 Telluride – What’s New 09-09

What’s New in 2009 Denver – Novedades 2009

2009 Telluride Summer Itineraries Telluride – Summer Itineraries 2009

Top things to Do in Boulder – 2009 Boulder – Top Things To Do 2009

Story Ideas – Farm, Food, Art, Play – 2009 Boulder – Story Ideas – Farm, Food, Art, Play

COLORADO PRESS RELEASE MARCH 2009 Colorado – Verano 2009

Boulder Tops the List Boulder – Tops the List

Mountain Facts 2009-10 Telluride – The Mountain 2009-2010

Story Ideas Telluride – Story Ideas

What’s New in 2009 English Denver – Ideas para Artículos


Attendees

Media Contact

Boy de Viaje Mr. Andre Dulche

El Economista " A Viajar" Mr. Jose Treviño.

El EEconomista i t " A Vi Viajar" j " MMr. Federico F d i dde JJesus SSanchez h

El Universal Ms. Jessica Servin

Esquiere Mr. Alberto Torres

Freelance photographer

Freelance travel writer and

Mr. Adalberto Adame

photographer h t h MMr.

Invertour Ms. Guillermina Sanchez

Jaime Maussan Mr. Max Schiaffino Perez

Orange Grupo Editorial Ms. Yazmin Vargas

RReforma f MMs. PPatricia t i i Mi Miranda d

Swishy Ms. Eugenia Correa

Turistampa Ms. Monica Ibarra

Freelance travel writer and

photographer Mr. Adalberto Rios

TTravel l Market M k t MMr. Ruben R b HHernandez d

Travesias Mr. Pablo Mata

Negocios y Convenciones Mr. Juan Luis Moncada


Attendees

Radio Formula Mr. Irene Moreno

Excelsior Ms. Jessica Servin

Luxe and Class Magazine Mr. Jose Luis Diz

Milenio Diario Mr. Edgar Reyes

Invertour Mr. Jaime Orizaga

Asesoria Turistica Mr. Fernando Diaz-Viquez

Excelsior Mr. Carlos Velazquez

Irene en Formula Ms. Irene Moreno

Imagenes del Turismo Ms. Laura Rodríguez

88.9 Noticias Ms. Liz Vega


Marco Aguilar

President & CEO

TravelPIE-Mexico

Alejandro Dumas 124

CColonia l i Polanco P l

11560 Mexico, D.F.

Tel: 011 (52-55) ( ) 52-81-49-23

Fax: 011 (52-55) 52-80-68-42

colorado@travelpie.com.mx

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