CMC In-State International Coordinator Recap 2010 [compatibility ...

colorado

CMC In-State International Coordinator Recap 2010 [compatibility ...

CTO In In-State State International Coordinator

Recap

July 2009-June 2010

Jennifer Bartlett-Alpert

T: 720 720-890 890-8214 8214 E :jennifer@coloradomarketingconnections.com 549 Wildrose Ct. Louisville, CO 80027


Recap July 2009 2009-June June 2010

Jennifer Bartlett-Alpert, Colorado Marketing Connections, supported the CTO

International Marketing Manager with various efforts to promote Colorado to the

International markets.

During April 2010, in absence of an International Marketing Manager, Jennifer Bartlett-

Alpert managed the International Program, in addition to handling the International

Coordinator duties.

The following slides document:

• Planned individual Media FAM’s

• Planned and accompanied group trade and media FAM’s

2010 International Pow Wow, Orlando, May 16-20, 2010, coordinated and attended

by CMC.

CMC also attended the Governors Conference on Tourism, October 14-16,2009


Individual FAM Coordination

In addition to coordinating and accompanying group trade and media FAM’s,

CMC coordinated the following individual FAM’s:

Germany: July 26-July 27, 2009 (Colorado portion), Karl Teuschl filmed a documentary on the Santa

Fe Trail for the German National Public Television: Las Animas/ La Junta and Trinidad.

Japan: August 15-28, 2009, BE-PAL Magazine, Mr. Kato: Mr. Kato climbed the Collegiate Peaks

together with Ryan Olson of Mountain West Travel.

UK: Golf Punk: August 20-27, 2009, Joe Lancaster reported on golf in Colorado: Denver, Steamboat

Springs, Breckenridge, Carbondale, Grand Junction and Vail.

Germany: August 28-September 6, 2009, freelance editor Marc Frei for Freizeit Revue, Spotlight and

Spiel Mit! on outdoor activities and sightseeing in Colorado: Denver, Mesa Verde, a Guest Ranch,

Great Sand Dunes Natl. Park and the Royal Gorge.

Germany: September 12-27, 2009, freelance writers Guenter Kast and Sandra Urbaniak travelled with

a bike group through Colorado and will be documenting the trip for the publications Bike Sport

News, BIKE, Abenteuer & Reisen and AllMountain. Rocky Mtn. Natl. Park, Boulder, Nederland, Winter

Park, Frisco, Leadville, Basalt, Crested Butte, Denver.


Individual FAM Coordination

In addition to coordinating and accompanying group trade and media FAM’s,

CMC coordinated the following individual FAM’s:

Japan: October 6-11, 2009, Kyodo Press. Mr. Otani wrote about John Denver and visited Aspen and

Denver.

Germany: December11-20, 2009: Bernhard and Birgita Krieger, Freelance Journalists , Ski Magazin,

traveled to ski resorts in Southwest Colorado and are planning to visit Crested Butte, Telluride and

possibly Dunton Hot Springs. Bernhard has an assignement for SkiMagazine. Birgita hosted several

radio features about the towns and resorts.

Japan: October 30-November 2, 2009,Yomiuri Shimbun Newspaper, Media’s Full Name: Ms. Yuka

MATSUMOTO

Circulation is 12,067,637 targeting the general public with interest in leisure destination stories. The

story is expected to be published in November 09. Focus is on Denver and Boulder – access to

nature and the Old West Pioneer spirit.

UK/ Ireland: December 5-12, 2009: Irish TV program The Holiday Show “. Tom Richardson – Producer

and camera man. 2 themes for 2 episodes “Winter Fun” and “Action and Adventure. Steamboat

Springs and Grand Junction area.


Individual FAM Coordination

In addition to coordinating and accompanying group trade and media FAM’s,

CMC coordinated the following individual FAM’s:

Canada: Reb Stevenson, Toronto Star, January 7-11, 2010

Stanley Hotel in Estes Park (The Shining), Ft Collins, Belgian Beer Company (secondary story), Denver

(secondary story)

Germany: February 19-27, 2010: Freelance writer and photographer Martin Hesse and Jessica Haupt

from Germany write for Snow, Darmstadter Echo in Germany and Tiroler Tageszeitung in Austria..

Skiing in Aspen, Crested Butte, Telluride & Silverton

Germany: February 22-26, 2010, Frank Herr, journalist with Annabelle biweekly glossy women’s

magazine in Switzerland wrote a 6-8 page winter story about Telluride, Ouray and Ridgeway.

UK: March 19-27, 2010: Alistair Keely, Associated Press,– Skiing, cities and sightseeing in Colorado:

Denver, Winter Park, Breckenridge, Copper Mountain, Aspen/Snowmass, Grand Junction.

France: April 6-12, 2010: City + Patinage Magazine, Ms. Céline MOTHES, Ms. Delphine VINCENOT

8 pages in July-August 2010 in City Magazine + 4 pages in Patinage Magazine (dates TBC), Theme: :

Travel & tourism in and around Denver and Colorado Springs + World Synchronized Skating

Championship 2010: Denver and Colorado Springs


Individual FAM Coordination

In addition to coordinating and accompanying group trade and media FAM’s,

CMC coordinated the following individual FAM’s:

France: April 27-May 3,2010: Tour Hebdo + InfoTravelPro.com, Ms. Pascale MISSOUD + Mr.

Dominique DE LA TOUR, : 8 pages end of May 2010 in Tour Hebdo + full feature on InfoTravelPro.com

Theme for trip: Publication of a “How to Better Sell COLORADO/ARIZONA” report included in the

weekly travel trade magazine geared to the travel industry to include travel & tourism in Denver,

Colorado Springs, Cripple Creek, Leadville, Alamosa area, Durango.

UK: UK REP FAM: May 8-12, 2010: Laura Mason Byers and Duncan McCubbin toured Durango, Mesa

Verde, Great Sand Dunes National Park, Colorado Springs and Denver.

UK: May 19-20, 2010: Wanderlust/Daily Mail, Mr Martin Symmington,

Theme for trip: Traveling the US by AMTRAK: Stop in Granby: hiking in the Colorado Rockies

Canada: May 31-June 5, 2010: Chris Robinson Show: Denver, Colorado Springs, Great Sand Dunes

National Park, Gunnison/Crested Buttte, Black Canyon of the Gunnison, Durango, Mesa Verde.

Japan: June 23-July 5, 2010: ECO TV, filming in Denver, Boulder, Estes Park and Fort Collins


Japanese Group Media FAM, 8/23-8/31, 2009

Trails, Mines & National Parks

CTO hosted 4 travel and lifestyle journalists for a Media FAM . The group was accompanied

by Hiroko Yoneda, CTO Japan and Jennifer Bartlett-Alpert, CTO In-State International

Coordinator. Destinations included: Durango, Silverton, Ouray, Montrose, Grand Junction,

Denver, Estes Park and Rocky Mountain National Park.

Total Potential Media value: $351,578

Participants:

• Ms. Hiromi Suzuki. Travel Writer, AGORA Magazine

• Mr. Ryoichi Sato. Photographer, AGORA Magazine

• Mr. Masahiro Ohashi, Photographer/Writer for both Pavone &

Hyakuraku magazine

• Mr. Nobuo Suzuki, Photographer/writer for Sankei Express Daily


CTO hosted four travel and lifestyle journalists on a group media press trip September 9 - 16,

2009 to Denver, Steamboat Springs, Rocky Mountain National Park, Estes Park and Fort

Collins. Jennifer Bartlett-Alpert, CTO In-State International Coordinator and Melanie Jones,

CTO UK Communications Director, escorted the media.

Total potential media value of FAM: $590,000

• Participants:

UK Group Media FAM, 9/9-9/16/2009

Adventure & Rough Luxury

Mr. Karl Cushing Features Editor Travel Weekly

Ms. Nicola Barr Journalist Daily Express

Mr. Antony Loveless Freelance Journalist Escape

Ms. Sarah Jones Features Writer Southern Daily Echo


UK Group Trade FAM, October 4-11, 2009

Fall Colors

CTO hosted five tour operator product managers on an exclusive trip to

experience Colorado's captivating autumn colors by jeep, Segway, foot, rail and on horseback.

Lauren Sycamore from the CTO UK, and Jennifer Bartlett-Alpert, CTO In-State International Coordinator

escorted the group. The FAM generated articles in trade magazines below. The circular tour included

Colorado Springs, Gunnison, Crested Butte, Silverton, Durango, Mesa Verde National Park and Grand

Junction.

Participants included:

• Sarah Punter, General Manager, AmeriCan & Worldwide Travel

• Louise Heatley, Product Manager, Page & Moy / Travelsphere / Just You

• Michele Anderson, Assistant Product Manager, Sunway Holidays Ireland

• Emma Jordan, Product & Operations Executive, Titan Travel

• Eva Towli, Product Executive, United Vacations / Funway Holidays / Continental

Airlines Vacations

Selling Long

Haul

Circulation:

16,500

Readership:

102,300

PR Value:

$6,188

Travel Weekly

Circulation:

20,551

Readership:

65,000

PR Value:

$3,007


CTO hosted 4 travel and lifestyle journalists on a group media FAM trip to Crested Butte, Gunnison, Telluride and

Montrose to experience winter ports such as skiing and snow-mobiling. Diana Carey, CTO International Marketing

Manager, accompanied the group in Crested Butte. Jennifer Bartlett, CTO In State International Coordinator,

accompanied the group to Montrose and Telluride.

Potential media value generated by FAM: $38,250

Participants:

Mexico Group Media FAM, December 6-12, 2009

Winter Sports

• Mr. Tony Scheffler. Freelance writer, The Billionaire & Status magazines

• Mr. Martin Mclennan. Journalist & photographer, Travesías magazine

• Mr. Alejandro Fuentes. Associate Editor, Travel + Leisure & Vuelo magazines

• Mr. Pablo Prieto. Photographic Editor, Travel + Leisure & Vuelo magazines

“Telluride is the new jewel for the Mexican

market to discover. The mountain offers

wonderful skiing experiences!”

Marty Mclennan


French Group Media FAM, January 17-24,2010

CTO hosted 4 French travel and lifestyle journalists on a group press trip to Denver, Aspen,

Vail and Breckenridge to experience winter sports in Colorado. Laura Guarneri, CTO

France Communications Director, and Jennifer Bartlett-Alpert, CTO In-State International

Coordinator escorted the media.

Total Potential Media Value: $515,000

• Participants:

Ms. Nathalie Chahine Travel editor L’Express Styles

Ms. Lysiane Baudu Journalist La Tribune

Mr. Jean-Claude Raibaud Editor Nice-Matin


Mr. Michel Blanchard Journalist Le Quotidien

du Tourisme


German Group Media FAM, January 31-February,2010

CTO hosted 4 German and 1 Swiss travel and lifestyle journalists on a ski group press

trip to Winter Park and Steamboat Springs. The group was accompanied by Gitte

Balkwitz/ CTO Germany Press Officer and Jennifer Bartlett-Alpert, CTO In-State

Coordinator.

Total Potential Media Value: $320,204

Participants:

• Andreas Lesti, FAZ

• Anna Warnholtz, Die Welt

• Nora Miehtke, Saechsische Zeitung

• Stefanie Rigutto, Die Sonntagszeitung, Switzerland

• Helge Bendl, Freelance “ for Die Welt am Sonntag


Japanese Trade FAM, April 10-17, 2010

CTO hosted 4 Japanese product managers on a FAM to explore Colorado’s Front

Range. The tour included Denver, Colorado Springs, Royal Gorge Bridge, La

Junta and Fort Collins. Accompanying the FAM were Ryan Olson, Mountain West

Travel, Tomoko Miyake, CTO Japan and Jennifer Bartlett-Alpert, CTO In-State

International Coordinator.

Participants:

• Ms. Kyoko Midorikawa: Manager of Americas Division, JTB World

Vacations Inc.

• Mr. Shumpei Ishikawa: Planning Division, Nikko Travel Co., Ltd.

• Ms. Satomi Hino: Concierge, ST World, Inc.

• Ms. Asuka Takashina: Operations, Flex International Tours Inc.


Canadian Media FAM, May 1-8, 2010

Colorado, the Divers State

CTO hosted a group press trip for 5 Canadian journalists to Denver, Colorado Springs, Royal

Gorge Bridge, Great Sand Dunes National Park and Zapata Ranch, Pagosa Springs, Durango,

Mesa Verde, Gateway Canyon, and Grand Junction. The group was escorted by Jennifer

Bartlett-Alpert, CTO in-State International Coordinator and Jan Zandboer, CTO Canada.

Participants:

•Joanna Ebbutt Freelance Writer Dreamscapes

•Michael Morcos Publisher Canadian World Traveller

•Gary Butler Freelance Writer Westworld Magazine

•Kenneth Winlaw Freelance Writer Toronto Sun

•Robb Beattie Freelance Writer Doctor’s Review

Total potential media value: $471,056


French Trade FAM, June 4-11, 2010

Fun & Adventure

CTO hosted 5 French product managers on a FAM to Denver, Fort Collins, Estes Park,

Rocky Mountain NP, Aspen, Grand Junction, Black Canyon of the Gunnison,

Gunnison-Crested Butte, and Colorado Springs. The group was accompanied by

Alexia Gallardo/CTO France and Jennifer Bartlett-Alpert, CTO In-State International

Coordinator.

French tour operators:

• Amélie Lacombe/ Travel Team

• Florence Cusset/ Comptoir des Etats-Unis

• Pauline Salaet/ Amplitudes

• Gwenaël Gapihan/ Caractères d’Amérique

• Séverine Thébault/ Voyageurs du monde


Mexican Trade FAM, June 7-13, 2010

Colorado Summer

CTO hosted 3 Tour Operators and 2 Directors of high-end travel agencies on the

Mexican trade FAM to Colorado Springs, Georgetown, Vail, Glenwood Springs and

Grand Junction. The group was accompanied by Marco Aguilar and Lilliana

Maya/CTO Mexico. Jennifer Bartlett-Alpert planned the FAM, but did not escort it as

she was traveling with the French group.

Participants:

David Aguirre, Servicios de Viaje 365 , Managing Director

Sandra Ginsberg, Holam International, “ Sales Department

Oscar Giron, Viajes Coaplaza, Operations Director

Arleth Sevilla, Julia Tours, Commercial Manager

Guillermo Viquez Iconn Travel, Marketing Director


German Trade FAM, June 14-21, 2010

Colorful Colorado

CTO hosted 10 German travel agency directors and sales agents on a FAM with the German

Wholesaler FTI to educate agents on selling the FTI “Colorful Colorado” tour. The trip included

Denver, Colorado Springs, Royal Gorge Bridge, Salida, Gunnison-Crested Butte, Silverton,

Durango, Mesa Verde, Black Canyon of the Gunnison, Grand Junction, and Estes Park.

Accompanying the group were Ellen Schrauder/ FTI Touristik, Marcel Sprenger/ CTO Germany

and Jennifer Bartlett-Alpert, CTO In-State International Coordinator.

Participants:

Herbert Aschbeck , Reisebüro Prismare GmbH

MrHorst Winter, Chiemgauer Reisebüro

MrMarcoKehring, TOP Reisebüro

Volker Schulz, sonnenklar.TV Reisebüro Schwerin

Sandra Feili, Reisebuero Bühler GmbH Lufthansa City Center

Jutta Herr, Reisebüro Bad Säckingen

Thorsten Stening, TSI Reisecenter

Thorsten Schwalm, Schmetterling Reisebüro Schwalm

Petra Müller, Pahlisch Reisebüro

Romy Kempe, Reisebüro Holiday & Fun


International Pow Wow, Orlando, May 16-20, 2010

Jennifer Bartlett-Alpert coordinated the Colorado Tourism Office booth for the show and

represented CTO at the show.

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