Businesses That Last - Planters Development Bank

SME
Worth Reading
Of startups and survivals
Keep your businesses afloat with these fine reads.
By Pam Brooke A. Casin
Lean Startup (Hardcover)
Eric Ries
Php 1,040.00
Most new businesses just don’t
have what it takes to survive the
fierce competition in the market.
Most of the time, they fail to adapt
to changes and to the needs of
their clientele so they inevitably
close shop. Change your business’
fate by grabbing Eric Ries’ The
Lean Startup. A book which triumphs the “lean startup”
approach, it teaches entrepreneurs to start and sustain their
own businesses amidst “conditions of extreme uncertainty”.
It’s now a method that is being adopted across the globe,
transforming the way companies are built and new products
are launched.
The book also dishes out insights from lean manufacturing,
which is heavily dependent on “validated learning”, “rapid
scientific experimentation”, and “counter-intuitive practices
that shorten product development cycles.” Said methods,
according to Ries, are effective in learning what customers
really want. The “lean startup,” when adopted by a company,
enables it to shift directions, alter business plans, and innovate
visions with agility.
Trump Never Give Up:
How I Turned My Biggest
Challenges Into Success
(Hardcover)
Donald Trump
Php 898.00
In this book, Donald Trump, one of
the most successful and influential
entrepreneurs of our time, tells the
most dramatic stories of his biggest
challenges, lowest moments, and
worst mistakes and how he changed
his fate’s course by turning defeat into victory. Each chapter
captures an inspirational and aspirational story from Trump’s
career and ends with expert opinion and coaching from adversity
researcher and author Paul Stoltz. A thought-provoking read,
Never Give Up is the perfect book to help you manage and
overcome life’s challenges and personal weaknesses.
Onward: How Starbucks
Fought For Its Life Without
Losing Its Soul (Paperback)
Howard Schultz
Php 765.00
A New York Times bestseller, Onward
relates the story and leadership
lessons behind the comeback
of global coffee phenomenon
Starbucks. Written by Starbucks CEO
Howard Schultz, the book is an insightful read about how
Starbucks survived one of the most tumultuous economic
periods in American history, achieving profitability and
sustainability without sacrificing humanity.
Bounce: The Art of Turning
Tough Times Into Triumph
(Hardcover)
Keith McFarland
Php 882.00
Bouncing back from a failure
seems hard enough as it is. If that’s
the case, what about companies
that use difficulty to bounce
back stronger than before? Keith
McFarland’s Bounce offers fresh
and unconventional ways to use
adversities to make yourself and your company better and
tougher. It rejects traditional, heard-it-before pieces of
advice and draws in inspiration from the work of M.I.T. social
scientist Ed Schein, the film Saving Private Ryan, as well as his
own experiences as a CEO in leading companies as a clever
and practical approach in resolving conflicts and defeating
obstacles. What’s good about it is that each key idea
presented in the book can also be applied to your personal
life as well.
ALL BOOKS AVAILABLE AT FULLYBOOKED.
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