The Economic Impact of Travel on Colorado

colorado

The Economic Impact of Travel on Colorado

ong>Theong> ong>Economicong> ong>Impactong>

ong>ofong> ong>Travelong> on Colorado

1996-2007p

Photo by: Matt Inden/Weaver Multimedia Group/CTO

June 2008

Prepared for the

Colorado Tourism Office

Office ong>ofong> ong>Economicong> Development and International Trade

Denver, Colorado


THE ECONOMIC IMPACT

OF TRAVEL ON COLORADO

1996-2007P

June 2008

prepared for the

Colorado Tourism Office

Office ong>ofong> ong>Economicong> Development and International Trade

Denver, Colorado

Dean Runyan Associates

833 SW Eleventh Avenue, Suite 920

Portland, OR 97205

503/226-2973

www.deanrunyan.com


EXECUTIVE SUMMARY

This report describes the economic impacts ong>ofong> travel to and through Colorado

and each ong>ofong> its sixty-four counties, four tourism regions, and eleven districts.

ong>Theong> estimates ong>ofong> the direct impacts associated with traveler spending in

Colorado were produced using the Regional ong>Travelong> ong>Impactong> Model (RTIM)

developed by Dean Runyan Associates.

RECENT TRAVEL TRENDS IN THE COLORADO TRAVEL INDUSTRY

• Total direct travel spending in Colorado in 2007 (preliminary) was over

$15 billion – direct travel spending directly supported 143,100 jobs with

earnings ong>ofong> over $4 billion.

ong>Theong> Colorado travel industry has rebounded strongly from the decline

associated with the events ong>ofong> 9/11and the decrease in business travel.

Since 2002, the travel industry has added nearly 17,000 jobs and

earnings have increased by $750 million.

Direct ong>Travelong> Spending in Current and Constant Dollars

Colorado, 1996-2007p

Billions

$16

$15

$14

$13

$12

$11

$10

$9

$8

Constant Dollars

Current Dollars

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Year

ong>Theong> Colorado travel industry generated $763 million in local and state

tax revenues in the 2007 calendar year – this represents $407 ong>ofong> tax

revenue per household in the state. 0f all state sales tax revenues

collected, approximately 10 percent were travel-generated.

Dean Runyan Associates Page i


THE TRAVEL INDUSTRY BENEFITS ALL REGIONS OF COLORADO

While travel and tourism is important throughout the state, about 40 percent ong>ofong>

all travel spending occurs in the Denver Metro Region.

Overnight Visitor-Spending by Region, 2007p

Pikes Peak

$1,240

11.5%

In relation to the size ong>ofong> the total economy, travel is relatively more important in

the Mountain Resort Region ong>ofong> the state where nearly 12 percent ong>ofong> total

earnings is travel-generated.

Denver Metro

Mountain Resort

Pikes Peak

All Other

All Other

$2,147

20.0%

Mountain Resort

$3,042

28.3%

ong>Travelong>-Generated Earnings as a

Percent ong>ofong> Total Earnings

Colorado Regions, 2007p

1.7%

2.1%

1.7%

Denver Metro

$4,323

40.2%

Dean Runyan Associates Page ii

11.5%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

Percent ong>Travelong>-Generated Earnings


TABLE OF CONTENTS

page

Executive Summary i

List ong>ofong> Tables and Figures v

Preface vii

I. National ong>Travelong> Trends 1

II. Colorado ong>Travelong> ong>Impactong>s 5

III. Regional Overnight Visitor ong>Impactong>s 13

IV. District Overnight Visitor ong>Impactong>s 21

V. County Overnight Visitor ong>Impactong>s 35

Appendices

A. Regional ong>Travelong> ong>Impactong> Model 50

B. Definition ong>ofong> Terms 54

C. NAICS Industries 56

Dean Runyan Associates Page iii


LIST OF TABLES AND FIGURES

page

National ong>Travelong> Trends

Direct ong>Travelong> Spending in U.S., 1998-2007p 1

U.S. ong>Travelong> Spending adjusted for Inflation, 1998-2007 1

Overseas Arrivals to the United States, 1996-2007 2

U.S Domestic Passenger Air Arrivals, 1996-2007 3

U.S. ong>Travelong>-Generated Employment, 1998-2007p 4

U.S. ong>Travelong>-Generated Employment, Selected Industries, 1998-2007

State ong>Travelong> ong>Impactong>s

4

Colorado ong>Travelong> Trends, 1996-2007p 7

Colorado ong>Travelong> Industry Employment, 1996-2007p 7

Colorado Visitor Spending adjusted for Inflation, 1996-2007p 8

Taxable Sales ong>ofong> Lodging Establishments, 1996-2007 8

Domestic Visitors to Colorado by Air Transportation, 1997-2007 9

ong>Travelong>-Generated Local and State Tax Receipts, 2007p 9

Colorado ong>Travelong> ong>Impactong>s, 1996-2001 10

Colorado ong>Travelong> ong>Impactong>s, 2002-2007p

Regional Overnight Visitor ong>Impactong>s

11

Colorado Regions (counties included) 14

Overnight Visitor-Generated Earnings by Region, 2007p 14

Overnight Visitor-Generated Earnings as a % ong>ofong> Total Earnings, 2007p 15

Denver Metro Overnight Visitor ong>Impactong>s, 1996-2007p 16

Mountain Resort Overnight Visitor ong>Impactong>s, 1996-2007p 17

Pikes Peak Overnight Visitor ong>Impactong>s, 1996-2007p 18

Other Colorado Overnight Visitor ong>Impactong>s, 1996-2007p 19

Regional Overnight Visitor ong>Impactong>s, 2007p

District Overnight Visitor ong>Impactong>s

20

Colorado Districts (counties included) 22

Overnight Visitor-Generated Earnings by District, 2007p 23

Overnight Visitor-Generated Earnings as a % ong>ofong> Total Earnings, 2007p 23

Northwest District Overnight Visitor ong>Impactong>s, 1996-2007p 24

Mesa District Overnight Visitor ong>Impactong>s, 1996-2007p 25

Southwest District Overnight Visitor ong>Impactong>s, 1996-2007p 26

North Central District Overnight Visitor ong>Impactong>s, 1996-2007p 27

Central District Overnight Visitor ong>Impactong>s, 1996-2007p 28

South Central District Overnight Visitor ong>Impactong>s, 1996-2007p 29

Larimer District Overnight Visitor ong>Impactong>s, 1996-2007p 30

Denver District Overnight Visitor ong>Impactong>s, 1996-2007p 31

El Paso/Teller District Overnight Visitor ong>Impactong>s, 1996-2007p 32

Northeast District Overnight Visitor ong>Impactong>s, 1996-2007p 33

Southeast District Overnight Visitor ong>Impactong>s, 1996-2007p 34

DEAN RUNYAN ASSOCIATES PAGE v


LIST OF TABLES AND FIGURES (CONTINUED)

page

County Overnight Visitor ong>Impactong>s

Adams through Baca, 1996-2007p 36

Bent through Cheyenne, 1996-2007p 37

Clear Creek through Custer, 1996-2007p 38

Delta through Eagle, 1996-2007p 39

El Paso through Gilpin, 1996-2007p 40

Grand through Jackson, 1996-2007p 41

Jefferson through Lake, 1996-2007p 42

Larimer through Mesa, 1996-2007p 43

Mineral through Morgan, 1996-2007p 44

Otero through Pitkin, 1996-2007p 45

Prowers through Routt, 1996-2007p 46

Saguache through Summit, 1996-2007p 47

Teller through Yuma, 1996-2007p 48

PAGE vi DEAN RUNYAN ASSOCIATES


PREFACE

ong>Theong> purpose ong>ofong> this study is to document the economic significance ong>ofong> the

travel industry in Colorado from 1996 to 2007. ong>Theong>se findings show the level

ong>ofong> travel spending by overnight international and domestic visitors traveling to

and through the state and the impact this spending had on the economy in

terms ong>ofong> earnings, employment and tax revenue.

This study was prepared for the Colorado Tourism Office by Dean Runyan

Associates. Dean Runyan Associates has specialized in research and planning

services for the travel, tourism and recreation industry since 1984. With

respect to economic impact analysis, the firm developed and currently

maintains the Regional ong>Travelong> ong>Impactong> Model (RTIM), a proprietary computer

model for analyzing travel economic impacts at the state, regional and local

level. Dean Runyan Associates also has extensive experience in project

feasibility analysis, market evaluation, survey research and travel and tourism

planning.

ong>Theong> visitor survey data used in this analysis was provided by Longwoods

International, under contract with the Colorado Tourism Office. Kim McNulty,

Director ong>ofong> the Colorado Tourism Office, was the liaison for this project and

provided valuable support and assistance.

Dean Runyan Associates

833 SW 11th Ave., Suite 920

Portland, OR 97205

(503) 226-2973

info@deanrunyan.com

www.deanrunyan.com

DEAN RUNYAN ASSOCIATES PAGE vii


Direct ong>Travelong> Spending In U.S., 1998-2007

($Billions)

Domestic International Total Pct. Int'l.

1998 $409 $71 $480 14.9%

1999 $431 $75 $506 14.8%

2000 $465 $82 $547 15.1%

2001 $452 $72 $524 13.7%

2002 $459 $67 $525 12.7%

2003 $493 $64 $557 11.6%

2004 $534 $75 $608 12.3%

2005 $572 $82 $654 12.5%

2006 $615 $86 $700 12.2%

2007 $641 $97 $738 13.2%

Annual Percentage Change

98-07 5.1% 3.5% 4.9%

06-07 4.3% 13.3% 5.4%

Sources: Bureau ong>ofong> ong>Economicong> Analysis (ong>Travelong> and Tourism Satellite

Accounts; U.S. International Trade in Goods and Services).

$Billions

800

750

700

650

600

550

500

I: NATIONAL TRAVEL TRENDS

Direct travel spending by domestic and international visitors in the United States

was $738 billion in 2007 (preliminary). This represents a 5.4 percent increase over

2006, following a 7.0 percent increase from 2005 to 2006.

ong>Travelong> spending in inflation-adjusted constant (2007) dollars is shown in the graph

below. Higher prices for gasoline and accommodations reduced the rate ong>ofong> real

growth. ong>Theong> 2006-07 annual increase in travel spending in constant dollars was 2.1

percent, following a 2.5 percent increase from 2005 to 2006.

U.S. DIRECT TRAVEL SPENDING IN CURRENT AND CONSTANT DOLLARS, 1998-2007

($Billions)

Constant

Current

450

98 99 00 01 02 03 04 05 06 07

Source: Bureau ong>ofong> ong>Economicong> Analysis. Constant (2007) travel spending estimates

derived from BEA constant (2000) dollar estimates by Dean Runyan Associates, Inc.

DEAN RUNYAN ASSOCIATES PAGE 1


ong>Theong> number ong>ofong> overseas arrivals to the U.S. in 2007 increased by 10.3 percent over

the preceding year. ong>Theong> 23.9 million arrivals for 2007 are still 9 percent lower than

the peak attained in the year 2000 (26.0 million). This is also reflected in the

contribution to U.S. travel spending by international visitors, which was 15.1

percent ong>ofong> the total in 2000, compared to 13.3 percent in 2007 (see preceding

table). Visitation has increased over the past year in part due to the decreased value

ong>ofong> the U.S. dollar in relation to foreign currencies.

OVERSEAS ARRIVALS TO THE UNITED STATES, 1998-2007

(Millions)

Millions ong>ofong> Arrivals

Millions

30

25

20

15

10

5

0

250

240

230

220

210

200

190

6.7

6.7

10.3

6.7

6.9

10.8

7.2

7.6

11.2

6.4

6.3

9.1

5.2

5.7

8.2

4.7

5.0

8.3

PAGE 2 DEAN RUNYAN ASSOCIATES

5.2

5.8

9.3

5.6

6.2

9.9

5.8

6.2

9.7

6.6

6.4

10.9

98 99 00 01 02 03 04 05 06 07

Other

Asia

W. Europe

Source: U.S. Department ong>ofong> Commerce, International Trade Administration, Office ong>ofong>

ong>Travelong> and Tourism Industries. Approximately 90% ong>ofong> all overseas arrivals are visitors.

Canada and Mexico are not included (less than 20 percent ong>ofong> all international visitor

spending).

ong>Theong> number ong>ofong> domestic trips on U.S. air carriers also increased from 2006 to 2007

after a brief flat period. ong>Theong> rate ong>ofong> increase over the past year was 3.1 percent.

Since 2003, visitor arrivals on domestic air carriers have increased by 4.4 percent

per year on average.

Visitor Air Arrivals in U.S., 1998-2007

Domestic Air Carriers

98 99 00 01 02 03 04 05 06 07

Source: Bureau ong>ofong> Transportation Statistics, U.S. Department ong>ofong> Transportation (T-100

domestic market data). Visitor air arrivals exclude return trips and passengers making

connections to other flights.


Direct ong>Travelong>-generated employment has increased at a fairly constant rate since

2003. ong>Theong> average annual rate ong>ofong> increase has been 1.5 percent through 2006.

Lodging

24.2%

Food Serv.

27.8%

U.S. DIRECT TRAVEL-GENERATED EMPLOYMENT, 1998-2007P

(Millions ong>ofong> Jobs)

Millions ong>ofong> Jobs

6.00

5.90

5.80

5.70

5.60

5.50

98 99 00 01 02 03 04 05 06 07p

Source: Bureau ong>ofong> ong>Economicong> Analysis and Dean Runyan Associates, Inc.

Preliminary estimate for 2007 assumes a 1 percent growth rate over 2006.

ong>Theong> pie charts below illustrate how the composition ong>ofong> direct travel-generated

employment has changed since 2000. ong>Theong> share ong>ofong> employment in

transportation and lodging has decreased (as have the absolute number ong>ofong> jobs

in those industries), while the share has increased in other industries. Most

notably, the share ong>ofong> employment in food services has increased from 27.8

percent to 32.2 percent from 2000 to 2006.

U.S. DIRECT TRAVEL-GENERATED EMPLOYMENT BY INDUSTRY, 2000 & 2006

All other

4.5%

2000

Shopping

10.6%

Rec./Entertain.

10.1%

Transport.

22.8%

Lodging

23.5%

Food Serv.

32.2%

All other

4.5%

2006

Source: Bureau ong>ofong> ong>Economicong> Analysis (ong>Travelong> and Tourism Satellite

Accounts; U.S. International Trade in Goods and Services).

Shopping

9.8%

Rec./Entertain.

11.1%

Transport.

19.0%

DEAN RUNYAN ASSOCIATES PAGE 3


II: COLORADO TRAVEL IMPACTS

1996-2007P

Colorado

DEAN RUNYAN ASSOCIATES PAGE 5


THE SCOPE OF THE COLORADO TRAVEL INDUSTRY

ong>Theong> multi-billion dollar travel industry in Colorado is an important part ong>ofong> the

state and local economies. ong>Theong> industry is represented primarily by businesses

in the leisure and hospitality sector, transportation, and retail. ong>Theong> money that

visitors spend on various goods and services while in Colorado produces

business receipts at these firms, which in turn generate earnings and

employment for Colorado residents. In addition, state and local governments

collect taxes that are generated from visitor spending. Most ong>ofong> these taxes are

imposed on the sale ong>ofong> a goods and services to visitors, thus avoiding a tax

burden on local residents.

ong>Theong> focus ong>ofong> this report is on the overnight (both domestic and international)

and day visitor components ong>ofong> the Colorado travel industry from 1996 through

2007. On the following pages are detailed travel spending, employment and

earnings estimates, and tax receipts directly generated by overnight and day

visitors to and through Colorado. Following this section, detailed travel impact

estimates ong>ofong> overnight visitors for regions, districts and counties constitute the

remainder ong>ofong> this report (impacts ong>ofong> day visitors available only at the state

level).

DIRECT IMPACTS OF TRAVEL IN COLORADO: A SUMMARY

• Total direct travel spending in Colorado in 2007 was over $15 billion 1 .

• Visitors that stayed overnight in commercial lodging (hotels, motels,

rented condos, bed & breakfasts) accounted for 61 percent ong>ofong> all visitor

spending in 2007.

• Lodging expenses (including campgrounds) accounted for 21 percent ong>ofong>

all spending by visitors to Colorado. Motor fuel and ground

transportation accounted for 15 percent, and food & beverage services

accounted for 20 percent ong>ofong> all visitor spending.

• Direct travel spending in Colorado generated 143,100 jobs with

earnings ong>ofong> over $4 billion in 2007.

• In 2007, direct travel spending generated $763 million in local and

state taxes (not including property taxes) and $865 million in federal

taxes.

• Visitor-generated earnings, employment and tax revenues have all

grown strongly since 2006. Earnings have increased by 4.5 percent,

employment by 2.7 percent, and local and state tax revenues by 9.5

percent and 6.4 percent, respectively.

1 All estimates for 2007 are preliminary.

PAGE 6 DEAN RUNYAN ASSOCIATES


All estimates for 2007 are preliminary. International visitors accounted for 6.2% ong>ofong> travel

spending in Colorado. International visitor impacts were derived from estimates prepared by

the Bureau ong>ofong> ong>Economicong> Analysis and the International Trade Administration ong>ofong> the U.S.

Department ong>ofong> Commerce.

COLORADO TRAVEL TRENDS

Colorado ong>Travelong> Trends, 1996-2007p

Spending Earnings Employment Tax Receipts ($Million)

($Billion) ($Billion) (Thousand) Local State Federal

1996 9.0 2.7 138.2 228 253 515

1997 9.7 2.9 142.5 249 273 547

1998 10.0 3.0 140.3 260 287 569

1999 10.6 3.0 139.6 269 291 587

2000 11.3 3.2 139.3 292 300 623

2001 10.8 3.2 130.1 280 284 640

2002 10.6 3.3 126.5 274 279 665

2003 11.2 3.3 126.4 276 285 688

2004 12.3 3.5 134.7 297 311 753

2005 13.0 3.5 136.0 317 322 780

2006 14.1 3.8 139.4 356 350 833

2007p 15.0 4.0 143.1 390 373 865

Annual Percentage Change

06-07p 6.6 4.5 2.7 9.5 6.4 3.9

96-07p 4.7 3.6 0.3 5.0 3.6 4.8

ong>Theong> first graph, below, shows the trend in travel industry employment from

1996-2007p.

Colorado ong>Travelong> Industry Employment, 1996-2007p

Thousands ong>ofong> Jobs

170

160

150

140

130

120

110

100

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Year

DEAN RUNYAN ASSOCIATES PAGE 7


Other indicators ong>ofong> visitor travel trends to Colorado are also shown. ong>Theong>se

include travel spending adjusted for inflation, taxable sales for lodging

establishments and domestic air visitors to Colorado.

Colorado Visitor Spending Adjusted for Inflation, 1996-2007p

Billions

Billions

$16

$15

$14

$13

$12

$11

$10

$9

$8

Constant Dollars

Current Dollars

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Year

Source: Dean Runyan Associates, Bureau ong>ofong> Labor Statistics and

Rocky Mountain Lodging Report.

All estimates for 2007 are preliminary.

Taxable Sales ong>ofong> Lodging Establishments, 1996-2007

Current Dollars

$3.0

$2.8

$2.6

$2.4

$2.2

$2.0

$1.8

$1.6

$1.4

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Calendar Year

Source: Dean Runyan Associates and Colorado Department ong>ofong> Revenue.

Taxable Sales includes room rentals and other sales (e.g., food,

entertainment) ong>ofong> lodging establishments. Some taxable room rentals (e.g.,

condos) not included.

PAGE 8 DEAN RUNYAN ASSOCIATES


TAX IMPACTS

Domestic Visitors to Colorado by Air Transportation, 1997-2007

Millions

7

6.8

6.6

6.4

6.2

6

5.8

5.6

5.4

5.2

5

4.8

4.6

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Calendar Year

Source: Dean Runyan Associates and Bureau ong>ofong> Transportation Origin-

Destination Survey.

This is an estimate ong>ofong> visitation, not the amount ong>ofong> spending in Colorado.

Approximately one-half ong>ofong> all travel-generated tax receipts accrue to local

governments in Colorado. Local taxes include room taxes, sales taxes and

auto rental taxes levied by cities, counties and special districts and regions.

Property taxes are not included. State taxes include the 2.9 percent state sales

tax, the 22 percent motor fuel tax, and income taxes on travel-generated

earnings and travel-related business income.

State Gasoline

$97.4

State Sales

$201.6

ong>Travelong>-Generated Tax ong>Impactong>s

Local & State Receipts, 2007p

($ Million)

State Income

$73.8

Source: Dean Runyan Associates.

Local Lodging

$94.1

Local Sales

$295.9

DEAN RUNYAN ASSOCIATES PAGE 9


Colorado

ong>Travelong> ong>Impactong>s, 1996-2001

1996 1997 1998 1999 2000 2001

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 7,582 8,165 8,434 8,785 9,313 8,938

Other ong>Travelong>* 1,458 1,528 1,602 1,769 1,958 1,872

Total Direct Spending 9,040 9,693 10,036 10,554 11,271 10,810

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 4,822 5,296 5,531 5,810 6,151 5,924

Private Campground 200 204 201 211 225 228

Public Campground 74 76 75 78 83 84

Private Home 1,139 1,180 1,200 1,215 1,289 1,198

Vacation Home 302 310 313 323 330 335

Day ong>Travelong> 1,045 1,100 1,114 1,147 1,234 1,169

Spending at Destination 7,582 8,165 8,434 8,785 9,313 8,938

Visitor Spending by Commodity Purchased ($Million)

Accommodations 1,578 1,730 1,831 1,905 2,041 1,957

Food & Beverage Services 1,494 1,636 1,737 1,780 1,833 1,782

Food Stores 322 347 367 373 382 379

Ground Tran. & Motor Fuel 866 938 964 994 1,033 983

Arts, Entertainment & Recreation 1,217 1,303 1,358 1,390 1,452 1,403

Retail Sales 1,404 1,485 1,423 1,537 1,703 1,594

Air Transportation (visitor only) 701 726 754 807 868 839

Spending at Destination 7,582 8,165 8,434 8,785 9,313 8,938

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 1,126 1,234 1,310 1,354 1,420 1,370

Arts, Entertainment & Recreation 604 645 675 689 721 695

Retail** 247 262 257 277 302 287

Auto Rental & Ground Tran. 49 56 61 59 54 52

Air Transportation (visitor only) 206 210 198 178 191 226

Other ong>Travelong>* 488 504 494 479 525 586

Total Direct Earnings 2,720 2,912 2,996 3,035 3,211 3,217

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 75.2 78.1 79.1 78.6 77.4 71.4

Arts, Entertainment & Recreation 30.9 31.3 30.6 30.5 30.6 28.0

Retail** 14.7 14.7 13.5 13.7 13.9 12.7

Auto Rental & Ground Tran. 2.5 2.8 2.8 2.5 2.2 2.0

Air Transportation (visitor only) 3.7 3.9 3.6 3.5 3.7 4.1

Other ong>Travelong>* 11.1 11.6 10.9 10.8 11.4 11.9

Total Direct Employment 138.2 142.5 140.3 139.6 139.3 130.1

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 228 249 260 269 292 280

State Tax Receipts 253 273 287 291 300 284

Federal Tax Receipts 515 547 569 587 623 640

Total Direct Tax Receipts 996 1,069 1,116 1,147 1,214 1,203

Details may not add to totals due to rounding.

*Other ong>Travelong> includes resident air travel and travel agencies. **Retail includes gasoline.

PAGE 10 DEAN RUNYAN ASSOCIATES


Colorado

ong>Travelong> ong>Impactong>s, 2002-2007p

2002 2003 2004 2005 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 8,809 9,238 10,223 10,775 11,750 12,620

Other ong>Travelong>* 1,827 1,934 2,126 2,225 2,338 2,398

Total Direct Spending 10,636 11,172 12,349 13,000 14,088 15,018

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 5,782 5,779 6,155 6,565 7,183 7,759

Private Campground 222 224 228 228 230 236

Public Campground 84 85 85 87 88 90

Private Home 1,239 1,532 1,903 1,936 2,100 2,240

Vacation Home 336 342 362 384 404 426

Day ong>Travelong> 1,146 1,276 1,491 1,576 1,745 1,868

Spending at Destination 8,809 9,238 10,223 10,775 11,750 12,620

Visitor Spending by Commodity Purchased ($Million)

Accommodations 1,879 1,838 1,944 2,128 2,398 2,691

Food & Beverage Services 1,806 1,881 2,105 2,195 2,387 2,580

Food Stores 382 410 467 471 502 544

Ground Tran. & Motor Fuel 925 1,083 1,297 1,481 1,728 1,887

Arts, Entertainment & Recreation 1,411 1,471 1,608 1,616 1,709 1,765

Retail Sales 1,548 1,587 1,728 1,740 1,851 1,935

Air Transportation (visitor only) 857 968 1,074 1,144 1,174 1,219

Spending at Destination 8,809 9,238 10,223 10,775 11,750 12,620

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 1,354 1,369 1,494 1,567 1,685 1,852

Arts, Entertainment & Recreation 698 729 767 797 846 903

Retail** 279 293 321 323 342 360

Auto Rental & Ground Tran. 53 55 60 64 70 73

Air Transportation (visitor only) 263 249 261 246 282 260

Other ong>Travelong>* 622 568 587 547 624 573

Total Direct Earnings 3,270 3,263 3,490 3,544 3,849 4,021

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 69.9 69.5 73.5 75.1 77.5 79.5

Arts, Entertainment & Recreation 28.0 28.8 31.6 31.7 32.3 33.2

Retail** 12.0 12.2 13.2 13.1 13.7 14.1

Auto Rental & Ground Tran. 2.1 2.1 2.1 2.3 2.5 2.5

Air Transportation (visitor only) 3.9 3.9 4.2 4.2 4.0 4.2

Other ong>Travelong>* 10.5 9.9 10.1 9.6 9.3 9.6

Total Direct Employment 126.5 126.4 134.7 136.0 139.4 143.1

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 274 276 297 317 356 390

State Tax Receipts 279 285 311 322 350 373

Federal Tax Receipts 665 688 753 780 833 865

Total Direct Tax Receipts 1,217 1,249 1,361 1,419 1,539 1,628

Details may not add to totals due to rounding.

*Other ong>Travelong> includes resident air travel and travel agencies. **Retail includes gasoline.

DEAN RUNYAN ASSOCIATES PAGE 11


III. REGIONAL OVERNIGHT VISITOR IMPACTS

Mountain

Mountain

Resort

Resort

1996-2007P

Denver Denver Metro

Metro

Pikes Pikes Peak

Peak

Other

DEAN RUNYAN ASSOCIATES PAGE 13


Colorado Regions

Denver Metro Mountain Resort

Adams Eagle

Arapahoe Grand

Broomfield Gunnison

Denver La Plata

Douglas Montrose

Jefferson Pitkin

Routt

Pikes Peak San Miguel

El Paso Summit

Fremont

Teller Other

all remaining counties

OVERNIGHT VISITOR-GENERATED EARNINGS BY REGION

ong>Travelong>-generated earnings are distributed roughly in thirds to the Denver Metro

region, the Mountain Resort region, and the remainder ong>ofong> the state (the Pikes

Peak region and all other counties). However, the size ong>ofong> travel-generated

earnings in relation to total earnings is actually the lowest in the Denver Metro

region as is indicated in the bar chart. It is by far the greatest in the Mountain

Resort region.

Overnight Visitor-Generated Earnings by Region, 2007p

(Millions)

Pikes Peak

$371

10.2%

All Other

$676

18.6%

Mountain Resort

$961

26.5%

Source: Dean Runyan Associates, U.S. Bureau ong>ofong> Labor

Statistics and U.S. Bureau ong>ofong> ong>Economicong> Analysis.

Denver Metro

$1,620

44.7%

PAGE 14 DEAN RUNYAN ASSOCIATES


Overnight Visitor-Generated Earnings as a percentage

ong>ofong> Total Earnings by Region, 2007p

Denver Metro

Mountain Resort

Pikes Peak

All Other

1.7%

2.1%

1.7%

Source: Dean Runyan Associates, U.S. Bureau ong>ofong> Labor

Statistics, U.S. Bureau ong>ofong> ong>Economicong> Analysis.

Percentage for 2007 is preliminary.

DEAN RUNYAN ASSOCIATES PAGE 15

11.5%

0% 2% 4% 6% 8% 10% 12% 14%

Percent ong>Travelong>-Generated Earnings


Denver Metro

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 2,370 2,816 3,185 2,959 3,324 3,947 4,323

Other ong>Travelong>* 1,176 1,322 1,648 1,548 1,725 1,899 1,944

Total Direct Spending 3,546 4,139 4,833 4,507 5,050 5,846 6,267

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 1,776 2,187 2,505 2,299 2,367 2,885 3,187

Private Campground 16 16 18 18 18 19 19

Public Campground 3 3 3 3 3 3 3

Private Home 557 592 640 620 914 1,016 1,088

Vacation Home 18 19 19 20 21 24 25

Spending at Destination 2,370 2,816 3,185 2,959 3,324 3,947 4,323

Visitor Spending by Commodity Purchased ($Million)

Accommodations 444 566 657 586 580 782 914

Food & Beverage Services 400 503 547 525 598 704 777

Food Stores 71 86 90 89 116 127 141

Ground Tran. & Motor Fuel 449 535 517 483 608 764 825

Arts, Entertainment & Recreation 274 331 362 332 390 434 466

Retail Sales 378 399 519 463 500 556 590

Air Transportation (visitor only) 353 398 493 482 532 579 609

Spending at Destination 2,370 2,816 3,185 2,959 3,324 3,947 4,323

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 330 417 465 430 456 544 617

Arts, Entertainment & Recreation 140 170 185 170 191 219 243

Retail** 66 71 89 80 91 100 106

Auto Rental & Ground Tran. 46 57 50 49 56 65 68

Air Transportation (visitor only) 104 104 108 148 129 139 130

Other ong>Travelong>* 386 397 426 517 467 499 456

Total Direct Earnings 1,072 1,216 1,323 1,394 1,390 1,566 1,620

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 18.7 21.4 21.5 18.9 19.1 21.6 23.1

Arts, Entertainment & Recreation 4.8 5.2 5.4 5.1 5.9 6.4 6.6

Retail** 3.4 3.2 3.5 3.0 3.3 3.6 3.8

Auto Rental & Ground Tran. 2.3 2.6 2.0 1.9 2.0 2.3 2.3

Air Transportation (visitor only) 1.9 1.9 2.1 2.2 2.1 2.0 2.1

Other ong>Travelong>* 8.2 8.1 8.8 8.3 7.8 7.2 7.4

Total Direct Employment 39.2 42.5 43.4 39.4 40.2 43.0 45.3

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 83 101 119 109 114 148 166

State Tax Receipts 83 99 104 97 103 120 129

Total Direct Tax Receipts 166 200 223 206 218 268 295

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Denver Metro region includes Adams, Arapahoe, Broomfield, Denver, Douglas and Jefferson counties.

PAGE 16 DEAN RUNYAN ASSOCIATES


Mountain Resort

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 1,995 2,149 2,286 2,292 2,565 2,911 3,042

Other ong>Travelong>* 71 57 69 72 114 135 144

Total Direct Spending 2,066 2,206 2,355 2,363 2,679 3,046 3,186

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 1,609 1,755 1,861 1,849 2,036 2,337 2,440

Private Campground 36 36 41 41 42 44 45

Public Campground 29 30 33 34 34 34 35

Private Home 132 134 145 156 228 247 257

Vacation Home 189 195 207 211 226 250 265

Spending at Destination 1,995 2,149 2,286 2,292 2,565 2,911 3,042

Visitor Spending by Commodity Purchased ($Million)

Accommodations 648 716 768 741 788 943 1,034

Food & Beverage Services 443 495 506 523 578 654 673

Food Stores 111 123 126 130 145 157 164

Ground Tran. & Motor Fuel 39 43 48 42 62 86 94

Arts, Entertainment & Recreation 318 350 362 361 390 421 420

Retail Sales 233 220 256 246 255 273 271

Air Transportation (visitor only) 203 202 220 250 348 378 386

Spending at Destination 1,995 2,149 2,286 2,292 2,565 2,911 3,042

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 368 408 429 426 463 516 549

Arts, Entertainment & Recreation 172 189 196 196 203 228 236

Retail** 45 46 52 51 55 59 59

Auto Rental & Ground Tran. 1 1 1 1 1 1 1

Air Transportation (visitor only) 60 53 48 77 84 91 82

Other ong>Travelong>* 23 18 19 24 30 35 33

Total Direct Earnings 669 714 744 775 837 929 961

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 22.1 22.0 21.2 19.7 20.0 20.5 20.1

Arts, Entertainment & Recreation 7.2 6.9 6.9 6.5 6.5 6.7 6.7

Retail** 2.5 2.3 2.3 2.1 2.1 2.2 2.1

Auto Rental & Ground Tran. b 0.0 b b b b b

Air Transportation (visitor only) 1.1 1.0 0.9 1.1 1.4 1.3 1.3

Other ong>Travelong>* 0.5 0.4 0.4 0.4 0.5 0.5 0.6

Total Direct Employment 33.5 32.6 31.8 29.8 30.5 31.2 30.8

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 70 77 82 81 88 102 108

State Tax Receipts 52 57 59 58 62 71 75

Total Direct Tax Receipts 123 134 141 139 150 173 183

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Mountain Resort region includes Eagle, Grand, Gunnison, La Plata, Montrose, Pitkin, Routt, San Miguel and

Summit counties.

DEAN RUNYAN ASSOCIATES PAGE 17


Pikes Peak

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 919 970 1,023 873 1,055 1,132 1,240

Other ong>Travelong>* 136 155 161 140 199 220 228

Total Direct Spending 1,055 1,125 1,185 1,013 1,253 1,353 1,468

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 677 713 752 626 698 738 828

Private Campground 44 44 50 44 47 49 50

Public Campground 3 3 4 3 3 3 3

Private Home 175 189 197 178 283 317 333

Vacation Home 20 20 21 22 23 25 26

Spending at Destination 919 970 1,023 873 1,055 1,132 1,240

Visitor Spending by Commodity Purchased ($Million)

Accommodations 199 214 230 185 198 213 238

Food & Beverage Services 175 191 195 171 207 218 253

Food Stores 34 37 38 35 46 48 54

Ground Tran. & Motor Fuel 58 65 69 60 87 118 130

Arts, Entertainment & Recreation 152 159 153 143 169 169 173

Retail Sales 170 157 193 159 181 182 201

Air Transportation (visitor only) 131 147 145 120 167 186 192

Spending at Destination 919 970 1,023 873 1,055 1,132 1,240

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 133 144 151 127 145 148 169

Arts, Entertainment & Recreation 62 65 62 58 66 68 72

Retail** 28 27 32 27 32 33 36

Auto Rental & Ground Tran. 2 3 2 2 3 3 3

Air Transportation (visitor only) 39 39 32 37 40 45 41

Other ong>Travelong>* 41 42 37 44 49 54 49

Total Direct Earnings 305 319 317 296 336 350 371

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 10.3 9.8 9.2 7.5 8.0 8.0 8.6

Arts, Entertainment & Recreation 4.0 3.6 3.3 2.7 3.6 3.5 3.6

Retail** 1.7 1.5 1.5 1.2 1.3 1.4 1.5

Auto Rental & Ground Tran. 0.1 0.1 0.1 0.1 0.1 0.1 0.1

Air Transportation (visitor only) 0.8 0.7 0.6 0.5 0.7 0.6 0.7

Other ong>Travelong>* 0.9 0.8 0.8 0.7 0.8 0.8 0.8

Total Direct Employment 17.8 16.5 15.6 12.7 14.6 14.4 15.3

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 19 20 22 18 20 22 24

State Tax Receipts 27 30 30 26 29 31 34

Total Direct Tax Receipts 46 50 52 44 50 53 58

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Pikes Peak region includes El Paso, Freemont and Teller counties.

PAGE 18 DEAN RUNYAN ASSOCIATES


All Other

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 1,254 1,384 1,584 1,539 1,788 2,015 2,147

Other ong>Travelong>* 74 68 80 67 88 84 82

Total Direct Spending 1,328 1,452 1,664 1,606 1,876 2,099 2,229

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 761 877 1,034 1,008 1,054 1,224 1,305

Private Campground 104 105 117 118 121 119 122

Public Campground 39 40 44 44 45 47 49

Private Home 275 285 307 285 477 521 562

Vacation Home 76 79 83 83 91 104 110

Spending at Destination 1,254 1,384 1,584 1,539 1,788 2,015 2,147

Visitor Spending by Commodity Purchased ($Million)

Accommodations 287 335 386 367 378 460 505

Food & Beverage Services 273 316 338 342 411 462 497

Food Stores 90 103 108 110 136 144 157

Ground Tran. & Motor Fuel 77 89 94 81 117 165 182

Arts, Entertainment & Recreation 246 274 313 318 358 370 379

Retail Sales 268 260 334 313 361 382 395

Air Transportation (visitor only) 14 7 11 6 28 31 32

Spending at Destination 1,254 1,384 1,584 1,539 1,788 2,015 2,147

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 213 247 274 271 304 338 367

Arts, Entertainment & Recreation 121 135 152 152 169 180 192

Retail** 49 51 61 59 69 73 76

Auto Rental & Ground Tran. 1 1 1 1 1 1 1

Air Transportation (visitor only) 4 2 2 2 7 8 7

Other ong>Travelong>* 38 38 43 37 40 37 34

Total Direct Earnings 425 473 534 522 589 636 676

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 18.1 19.0 18.8 17.7 18.9 19.7 19.8

Arts, Entertainment & Recreation 9.3 9.3 9.5 8.7 9.7 9.8 10.2

Retail** 3.4 3.1 3.2 2.9 3.2 3.3 3.3

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) 0.1 0.0 b b 0.1 0.1 0.1

Other ong>Travelong>* 1.6 1.5 1.5 1.1 1.0 0.8 0.8

Total Direct Employment 32.5 32.9 33.1 30.4 32.9 33.7 34.3

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 34 38 44 43 47 55 59

State Tax Receipts 40 46 49 46 51 58 61

Total Direct Tax Receipts 74 84 93 89 99 112 121

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

Other Colorado includes all counties not within Denver, Mountain Resort or Pikes Peak region.

DEAN RUNYAN ASSOCIATES PAGE 19


Regional Overnight Visitor ong>Impactong>s, 2007p

Denver Mountain Pikes Other

Metro Resort Peak Colorado

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 4,323 3,042 1,240 2,147

Other ong>Travelong>* 1,944 144 228 82

Total Direct Spending 6,267 3,186 1,468 2,229

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 3,187 2,440 828 1,305

Private Campground 19 45 50 122

Public Campground 3 35 3 49

Private Home 1,088 257 333 562

Vacation Home 25 265 26 110

Spending at Destination 4,323 3,042 1,240 2,147

Visitor Spending by Commodity Purchased ($Million)

Accommodations 914 1,034 238 505

Food & Beverage Services 777 673 253 497

Food Stores 141 164 54 157

Ground Tran. & Motor Fuel 825 94 130 182

Arts, Entertainment & Recreation 466 420 173 379

Retail Sales 590 271 201 395

Air Transportation (visitor only) 609 386 192 32

Spending at Destination 4,323 3,042 1,240 2,147

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 617 549 169 367

Arts, Entertainment & Recreation 243 236 72 192

Retail** 106 59 36 76

Auto Rental & Ground Tran. 68 1 3 1

Air Transportation (visitor only) 130 82 41 7

Other ong>Travelong>* 456 33 49 34

Total Direct Earnings 1,620 961 371 676

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 23.1 20.1 8.6 19.8

Arts, Entertainment & Recreation 6.6 6.7 3.6 10.2

Retail** 3.8 2.1 1.5 3.3

Auto Rental & Ground Tran. 2.3 0.0 0.1 0.0

Air Transportation (visitor only) 2.1 1.3 0.7 0.1

Other ong>Travelong>* 7.4 0.6 0.8 0.8

Total Direct Employment 45.3 30.8 15.3 34.3

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 166 108 24 59

State Tax Receipts 129 75 34 61

Total Direct Tax Receipts 295 183 58 121

Details may not add to totals due to rounding.

PAGE 20 DEAN RUNYAN ASSOCIATES


Mesa

Southwest

IV. DISTRICT OVERNIGHT VISITOR IMPACTS

Northwest

Central

1996-2007P

Larimer

North

Central

South Central

Denver

El Paso/Teller

Northeast

Southeast

DEAN RUNYAN ASSOCIATES PAGE 21


COLORADO DISTRICTS

Northwest District Central District El Paso/Teller District

Eagle Chaffee El Paso

Garfield Fremont Teller

Grand Gunnison

Jackson Hinsdale Northeast District

Mong>ofong>fat Lake Logan

Rio Blanco Park Morgan

Routt Pitkin Phillips

Sedgwick

Mesa District South Central District Washington

Mesa Alamosa Weld

Conejos Yuma

Southwest District Costilla

Archuleta Custer Southeast District

Delta Huerfano Baca

Dolores Las Animas Bent

La Plata Mineral Cheyenne

Montezuma Pueblo Crowley

Montrose Rio Grande Elbert

Ouray Saguache Kiowa

San Juan Kit Carson

San Miguel Larimer District Lincoln

Larimer Otero

North Central District Prowers

Clear Creek Denver District

Gilpin Adams

Summit Arapahoe

Boulder

Broomfield

Denver

Douglas

Jefferson

PAGE 22 DEAN RUNYAN ASSOCIATES


Overnight ong>Travelong>-Generated Earnings by District, 2007p

(Millions)

Northeast District

$52

El Paso/Teller District

$354

Denver District

$1,747

Southeast District

$33

Northwest District

$455

Mesa District

$67

Southwest District

$202

North Central District

$211

Central District

$308

South Central District

$82

Larimer District

$118

Source: Dean Runyan Associates, U.S. Bureau ong>ofong> Labor Statistics

and U.S. Bureau ong>ofong> ong>Economicong> Analysis.

Overnight ong>Travelong>-Generated Earnings as a percentage

ong>ofong> Total Earnings by Region, 2007p

Northwest District

Mesa District

Southwest District

North Central District

Central District

South Central District

Larimer District

Denver District

El Paso/Teller District

Northeast District

Southeast District

2.1%

2.1%

1.5%

1.6%

2.0%

0.8%

2.7%

5.5%

0% 5% 10% 15% 20%

Percent ong>Travelong>-Generated Earnings

Source: Dean Runyan Associates, U.S. Bureau ong>ofong> Labor Statistics and

U.S. Bureau ong>ofong> ong>Economicong> Analysis.

Percentage for 2007 is preliminary.

DEAN RUNYAN ASSOCIATES PAGE 23

8.1%

11.1%

15.1%


Northwest District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 926 1,043 1,073 1,141 1,242 1,415 1,474

Other ong>Travelong>* 17 19 21 24 33 39 44

Total Direct Spending 943 1,062 1,094 1,164 1,275 1,454 1,517

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 741 849 865 919 984 1,132 1,177

Private Campground 15 15 17 17 18 18 19

Public Campground 18 19 21 21 21 22 22

Private Home 64 71 75 86 115 126 131

Vacation Home 87 90 95 97 104 117 124

Spending at Destination 926 1,043 1,073 1,141 1,242 1,415 1,474

Visitor Spending by Commodity Purchased ($Million)

Accommodations 291 335 345 354 370 438 477

Food & Beverage Services 202 234 232 253 277 318 327

Food Stores 51 59 58 63 71 77 81

Ground Tran. & Motor Fuel 23 26 28 25 37 51 56

Arts, Entertainment & Recreation 160 183 183 189 201 217 216

Retail Sales 111 109 124 127 132 144 145

Air Transportation (visitor only) 87 97 102 130 155 170 171

Spending at Destination 926 1,043 1,073 1,141 1,242 1,415 1,474

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 166 192 195 208 222 247 263

Arts, Entertainment & Recreation 79 90 91 94 96 108 111

Retail** 22 23 26 27 29 31 32

Auto Rental & Ground Tran. 1 1 1 1 1 1 1

Air Transportation (visitor only) 26 26 22 40 38 41 37

Other ong>Travelong>* 7 7 7 9 10 11 11

Total Direct Earnings 300 339 342 378 395 439 455

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 10.2 10.6 9.9 9.7 9.6 9.9 9.8

Arts, Entertainment & Recreation 3.3 3.4 3.2 3.1 3.1 3.3 3.6

Retail** 1.2 1.1 1.1 1.1 1.1 1.1 1.1

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) 0.5 0.5 0.4 0.6 0.6 0.6 0.6

Other ong>Travelong>* 0.2 0.2 0.2 0.2 0.2 0.2 0.2

Total Direct Employment 15.5 15.8 14.9 14.7 14.6 15.2 15.3

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 36 41 42 44 46 54 57

State Tax Receipts 24 28 28 28 30 35 36

Total Direct Tax Receipts 61 69 70 72 77 88 93

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Northwest District includes Eagle, Garfield, Grand, Jackson, Mong>ofong>fat, Rio Blanco and Routt counties.

PAGE 24 DEAN RUNYAN ASSOCIATES


Mesa District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 106.1 109.3 120.1 124.9 165.9 201.5 222.5

Other ong>Travelong>* 12.5 7.2 11.8 8.1 31.4 35.0 37.2

Total Direct Spending 118.5 116.5 132.0 133.0 197.4 236.5 259.7

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 67.8 72.6 78.9 87.8 102.9 132.1 148.4

Private Campground 5.0 5.0 5.7 5.7 5.8 6.1 6.2

Public Campground 2.3 2.4 2.6 2.6 2.7 2.8 2.9

Private Home 28.7 27.0 30.6 26.4 51.9 57.5 61.8

Vacation Home 2.1 2.2 2.4 2.3 2.6 3.0 3.2

Spending at Destination 106.1 109.3 120.1 124.9 165.9 201.5 222.5

Visitor Spending by Commodity Purchased ($Million)

Accommodations 23.3 26.8 28.2 32.2 32.9 44.1 53.7

Food & Beverage Services 21.8 25.1 25.2 29.0 34.8 42.8 47.4

Food Stores 6.9 7.8 7.9 8.8 11.0 12.7 14.2

Ground Tran. & Motor Fuel 6.4 7.4 7.8 6.9 9.9 14.4 15.9

Arts, Entertainment & Recreation 12.9 14.4 14.8 15.9 19.5 22.4 24.2

Retail Sales 21.6 20.9 25.5 26.4 30.7 35.1 37.3

Air Transportation (visitor only) 13.1 6.9 10.7 5.6 27.0 29.8 29.9

Spending at Destination 106.1 109.3 120.1 124.9 165.9 201.5 222.5

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 16.6 19.1 19.6 22.5 25.1 30.8 35.7

Arts, Entertainment & Recreation 5.1 5.6 5.8 6.2 7.3 8.7 9.6

Retail** 3.8 3.9 4.5 4.7 5.6 6.4 6.8

Auto Rental & Ground Tran. a a a a a a a

Air Transportation (visitor only) 3.9 1.8 2.4 1.7 6.6 7.2 6.4

Other ong>Travelong>* 4.0 2.3 3.1 2.8 8.0 8.7 8.2

Total Direct Earnings 33.3 32.7 35.4 38.1 52.6 61.8 66.8

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 1.4 1.5 1.4 1.5 1.5 1.7 1.8

Arts, Entertainment & Recreation 0.7 0.7 0.6 0.6 0.8 0.9 0.9

Retail** 0.2 0.2 0.2 0.2 0.2 0.3 0.3

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) 0.1 0.0 0.0 0.0 0.1 0.1 0.1

Other ong>Travelong>* 0.1 0.1 0.1 0.1 0.1 0.1 0.1

Total Direct Employment 2.5 2.4 2.4 2.4 2.8 3.1 3.2

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 3.4 3.7 4.0 4.5 5.0 6.2 7.2

State Tax Receipts 3.3 3.7 3.7 3.9 4.5 5.5 6.0

Total Direct Tax Receipts 6.7 7.4 7.7 8.4 9.5 11.7 13.2

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Mesa District includes Mesa county.

DEAN RUNYAN ASSOCIATES PAGE 25


Southwest District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 395.2 414.6 475.3 441.9 536.0 577.0 610.4

Other ong>Travelong>* 27.7 10.3 17.0 14.6 38.9 45.0 47.9

Total Direct Spending 422.9 424.9 492.3 456.5 574.9 621.9 658.3

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 259.5 280.4 326.0 293.8 346.1 372.4 395.8

Private Campground 47.2 47.5 53.2 53.9 54.9 57.4 58.8

Public Campground 9.8 10.0 11.0 11.3 11.4 11.8 12.2

Private Home 40.1 37.0 42.9 39.9 77.1 83.2 88.1

Vacation Home 38.4 39.7 42.2 43.0 46.6 52.0 55.5

Spending at Destination 395.2 414.6 475.3 441.9 536.0 577.0 610.4

Visitor Spending by Commodity Purchased ($Million)

Accommodations 113.3 125.6 143.7 129.4 139.5 157.1 170.0

Food & Beverage Services 84.9 95.1 102.6 99.9 114.7 121.0 129.0

Food Stores 26.7 29.6 31.6 31.2 36.2 36.8 39.5

Ground Tran. & Motor Fuel 13.7 15.0 17.0 14.3 21.8 30.9 34.1

Arts, Entertainment & Recreation 63.6 69.1 75.2 69.9 77.6 78.5 82.4

Retail Sales 64.5 61.2 77.7 71.2 77.3 77.9 79.2

Air Transportation (visitor only) 28.5 19.1 27.6 25.9 68.9 74.8 76.2

Spending at Destination 395.2 414.6 475.3 441.9 536.0 577.0 610.4

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 78.3 87.2 97.2 90.8 102.1 106.6 113.9

Arts, Entertainment & Recreation 34.1 37.0 39.9 37.2 40.5 41.9 45.2

Retail** 12.4 12.6 15.2 14.3 15.9 16.1 16.7

Auto Rental & Ground Tran. a a a a a a a

Air Transportation (visitor only) 8.4 5.0 6.1 7.9 16.7 18.0 16.2

Other ong>Travelong>* 8.3 2.9 4.0 4.7 9.6 11.0 10.4

Total Direct Earnings 141.6 144.7 162.4 154.9 184.9 193.6 202.4

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 5.8 5.8 5.9 5.1 5.4 5.3 5.3

Arts, Entertainment & Recreation 2.0 1.9 2.0 1.8 1.8 1.8 1.7

Retail** 0.9 0.8 0.8 0.7 0.8 0.7 0.7

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) 0.2 0.1 0.1 0.1 0.3 0.3 0.3

Other ong>Travelong>* 0.2 0.1 0.1 0.1 0.2 0.2 0.2

Total Direct Employment 8.9 8.7 9.0 7.8 8.4 8.3 8.1

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 12 13 15 13 15 16 18

State Tax Receipts 11 12 13 12 14 15 16

Total Direct Tax Receipts 23 25 28 26 29 31 33

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Southwest District includes Archuleta, Delta, Dolores, La Plata, Montezuma, Montrose, Ouray, San Juan and San Miguel

PAGE 26 DEAN RUNYAN ASSOCIATES


North Central District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 507.3 545.8 624.7 617.3 632.7 706.9 747.2

Other ong>Travelong>* 0.3 0.3 0.4 0.3 0.3 0.4 0.4

Total Direct Spending 507.6 546.1 625.0 617.6 633.0 707.3 747.6

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 444.7 480.9 554.8 546.8 553.4 621.7 657.9

Private Campground 13.0 13.3 14.6 14.9 15.1 15.6 15.8

Public Campground 3.2 3.3 3.6 3.7 3.7 3.8 3.9

Private Home 8.3 9.1 10.0 9.4 15.2 16.1 17.2

Vacation Home 38.0 39.3 41.6 42.5 45.3 49.7 52.4

Spending at Destination 507.3 545.8 624.7 617.3 632.7 706.9 747.2

Visitor Spending by Commodity Purchased ($Million)

Accommodations 176.1 192.5 217.6 202.8 207.4 255.4 288.6

Food & Beverage Services 116.4 128.8 138.5 138.7 147.0 163.5 169.7

Food Stores 28.2 31.3 33.5 33.5 36.1 38.3 40.2

Ground Tran. & Motor Fuel 8.0 8.5 9.8 8.4 13.0 18.4 20.2

Arts, Entertainment & Recreation 117.5 127.2 154.8 168.0 164.1 162.9 160.3

Retail Sales 61.3 57.5 70.4 65.9 65.2 68.4 68.2

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Spending at Destination 507.3 545.8 624.7 617.3 632.7 706.9 747.2

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 88.6 97.4 107.9 103.7 107.7 120.9 131.8

Arts, Entertainment & Recreation 46.2 50.0 60.7 65.6 61.7 63.4 64.4

Retail** 11.2 11.3 13.3 12.9 13.2 13.9 14.1

Auto Rental & Ground Tran. a a a a a a a

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other ong>Travelong>* 0.2 0.2 0.2 0.2 0.2 0.2 0.2

Total Direct Earnings 146.2 159.0 182.1 182.3 182.8 198.4 210.6

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 5.9 5.7 5.8 5.4 5.3 5.5 5.4

Arts, Entertainment & Recreation 2.3 2.2 2.4 2.4 2.2 2.1 2.1

Retail** 0.7 0.6 0.6 0.6 0.5 0.6 0.5

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other ong>Travelong>* b b b b b b b

Total Direct Employment 8.9 8.5 8.9 8.4 8.0 8.2 8.1

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 16.5 17.7 19.9 18.9 19.5 22.8 24.8

State Tax Receipts 13.7 14.9 16.6 15.6 16.1 18.3 19.7

Total Direct Tax Receipts 30.2 32.6 36.4 34.5 35.5 41.2 44.5

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> North Central District includes Clear Creek, Gilpin, and Summit counties.

DEAN RUNYAN ASSOCIATES PAGE 27


Central District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 557.9 572.8 618.3 630.5 737.8 845.1 882.6

Other ong>Travelong>* 28.0 28.6 32.5 35.1 43.9 52.3 53.3

Total Direct Spending 585.9 601.4 650.8 665.6 781.7 897.4 935.9

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 401.1 413.1 447.2 457.3 534.0 634.0 662.2

Private Campground 25.9 26.0 29.2 29.6 30.1 23.8 24.3

Public Campground 15.4 15.8 17.3 17.7 17.9 18.5 19.0

Private Home 58.7 59.0 62.1 62.3 88.5 95.2 100.1

Vacation Home 56.8 58.9 62.4 63.6 67.5 73.6 77.0

Spending at Destination 557.9 572.8 618.3 630.5 737.8 845.1 882.6

Visitor Spending by Commodity Purchased ($Million)

Accommodations 156.7 164.4 179.9 179.4 202.3 243.7 264.2

Food & Beverage Services 114.9 122.5 127.4 135.5 158.0 184.7 191.2

Food Stores 31.5 33.7 34.9 36.9 43.3 46.8 49.0

Ground Tran. & Motor Fuel 11.3 12.5 13.6 11.8 17.7 24.9 27.4

Arts, Entertainment & Recreation 85.3 89.3 94.3 95.9 110.1 123.0 123.2

Retail Sales 71.1 64.4 78.2 77.0 83.0 88.7 88.9

Air Transportation (visitor only) 87.1 86.0 89.9 93.9 123.5 133.2 138.6

Spending at Destination 557.9 572.8 618.3 630.5 737.8 845.1 882.6

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 103.8 109.6 117.6 120.6 138.2 157.1 166.5

Arts, Entertainment & Recreation 55.1 57.7 61.1 62.4 67.4 78.1 80.5

Retail** 13.4 13.0 15.1 15.3 17.0 18.3 18.6

Auto Rental & Ground Tran. 0.3 0.3 0.3 0.3 0.3 0.4 0.4

Air Transportation (visitor only) 25.6 22.6 19.8 28.8 30.0 32.0 29.6

Other ong>Travelong>* 9.3 8.9 8.9 11.9 12.0 13.8 12.6

Total Direct Earnings 207.5 212.1 222.7 239.3 265.0 299.7 308.1

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 6.2 6.0 5.9 5.7 6.2 6.5 6.4

Arts, Entertainment & Recreation 1.9 1.8 1.8 1.8 1.9 1.9 1.9

Retail** 0.8 0.7 0.7 0.7 0.7 0.7 0.7

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) 0.5 0.4 0.4 0.4 0.5 0.5 0.5

Other ong>Travelong>* 0.2 0.2 0.2 0.2 0.2 0.2 0.2

Total Direct Employment 9.6 9.1 9.0 8.8 9.5 9.8 9.7

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 15.3 15.7 17.1 18.3 21.1 24.8 26.2

State Tax Receipts 13.9 14.4 15.3 15.3 17.3 20.0 20.9

Total Direct Tax Receipts 29.2 30.1 32.4 33.6 38.4 44.9 47.1

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Central District includes Chaffee, Fremont, Gunnison, Hinsdale, Lake, Park and Pitkin counties.

PAGE 28 DEAN RUNYAN ASSOCIATES


South Central District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 153.8 168.7 183.4 183.8 216.2 229.2 248.4

Other ong>Travelong>* 4.7 0.9 1.0 1.7 2.2 2.0 2.0

Total Direct Spending 158.5 169.6 184.4 185.6 218.4 231.2 250.5

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 84.7 97.5 106.7 110.0 116.7 120.7 133.7

Private Campground 14.0 14.2 15.8 16.0 16.3 17.2 17.7

Public Campground 8.2 8.4 9.2 9.3 9.6 10.1 10.4

Private Home 36.5 37.7 40.2 37.0 60.8 66.2 70.9

Vacation Home 10.5 10.9 11.5 11.5 12.8 14.9 15.6

Spending at Destination 153.8 168.7 183.4 183.8 216.2 229.2 248.4

Visitor Spending by Commodity Purchased ($Million)

Accommodations 36.8 42.4 45.9 46.5 48.2 51.2 56.9

Food & Beverage Services 36.6 41.8 42.7 44.9 54.0 56.3 61.4

Food Stores 12.2 13.7 14.0 14.6 18.0 18.2 19.9

Ground Tran. & Motor Fuel 11.6 13.5 14.3 12.4 18.0 25.1 28.0

Arts, Entertainment & Recreation 21.1 23.1 24.3 24.4 29.6 29.7 31.5

Retail Sales 35.6 34.2 42.2 40.7 47.1 47.1 49.2

Air Transportation (visitor only) 0.0 0.0 0.0 0.5 1.2 1.6 1.6

Spending at Destination 153.8 168.7 183.4 183.8 216.2 229.2 248.4

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 27.5 31.8 33.2 34.3 38.5 38.9 42.3

Arts, Entertainment & Recreation 17.8 19.7 20.7 20.4 24.6 25.5 28.3

Retail** 6.8 7.0 8.2 8.1 9.4 9.5 10.0

Auto Rental & Ground Tran. a a a a a a a

Air Transportation (visitor only) a 0.0 0.0 0.1 0.3 0.4 0.3

Other ong>Travelong>* 1.6 0.5 0.6 0.8 0.8 0.7 0.7

Total Direct Earnings 53.8 59.0 62.6 63.7 73.6 75.0 81.6

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 2.9 3.0 2.8 2.7 2.9 2.9 2.9

Arts, Entertainment & Recreation 1.1 1.0 1.0 1.0 1.0 1.0 1.1

Retail** 0.5 0.5 0.5 0.4 0.5 0.5 0.5

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) b b b b b b b

Other ong>Travelong>* 0.1 b b b b b b

Total Direct Employment 4.5 4.5 4.3 4.2 4.5 4.4 4.5

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 4.7 5.2 5.7 5.8 6.5 6.7 7.4

State Tax Receipts 5.3 6.1 6.1 6.0 6.7 7.0 7.6

Total Direct Tax Receipts 10.0 11.3 11.9 11.8 13.2 13.8 15.0

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> South Central District includes Alamosa, Conejos, Costilla, Custer, Huerfano, Las Animas, Mineral, Pueblo, Rio Grande a

DEAN RUNYAN ASSOCIATES PAGE 29


Larimer District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 243.4 276.0 310.0 299.5 350.3 417.0 423.3

Other ong>Travelong>* 9.7 6.1 6.9 5.9 5.5 5.0 4.6

Total Direct Spending 253.1 282.2 316.8 305.3 355.8 422.0 427.9

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 139.5 168.6 194.0 186.1 197.3 250.5 245.5

Private Campground 23.7 23.8 26.7 27.0 27.5 28.7 29.4

Public Campground 6.3 6.4 7.1 7.2 7.3 7.5 7.8

Private Home 52.7 55.2 59.3 56.1 92.9 101.2 109.7

Vacation Home 21.2 22.0 23.0 23.1 25.4 29.0 31.0

Spending at Destination 243.4 276.0 310.0 299.5 350.3 417.0 423.3

Visitor Spending by Commodity Purchased ($Million)

Accommodations 56.6 68.4 78.0 74.0 77.4 105.3 105.5

Food & Beverage Services 54.0 64.0 68.1 69.0 83.2 97.0 99.2

Food Stores 18.4 21.3 22.5 22.8 28.2 31.0 32.4

Ground Tran. & Motor Fuel 16.8 19.7 20.2 17.8 24.5 33.8 36.4

Arts, Entertainment & Recreation 43.4 49.6 53.4 52.0 63.3 69.5 70.0

Retail Sales 53.6 53.1 67.8 63.8 73.6 80.5 79.9

Air Transportation (visitor only) 0.5 0.0 0.0 0.0 0.0 0.0 0.0

Spending at Destination 243.4 276.0 310.0 299.5 350.3 417.0 423.3

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 38.4 46.1 50.8 49.9 56.4 67.9 68.7

Arts, Entertainment & Recreation 18.7 21.4 23.1 22.4 26.4 29.9 31.1

Retail** 9.4 9.8 11.9 11.4 13.4 14.6 14.7

Auto Rental & Ground Tran. 0.6 0.8 0.7 0.7 0.8 0.9 0.9

Air Transportation (visitor only) 0.2 0.0 0.0 0.0 0.0 0.0 0.0

Other ong>Travelong>* 4.4 3.6 4.0 3.4 3.2 2.9 2.7

Total Direct Earnings 71.7 81.7 90.4 87.8 100.1 116.2 118.0

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 3.1 3.4 3.3 3.1 3.4 3.8 3.6

Arts, Entertainment & Recreation 2.2 2.2 2.2 2.0 2.4 2.2 2.2

Retail** 0.6 0.6 0.6 0.5 0.6 0.6 0.6

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) b 0.0 0.0 0.0 0.0 0.0 0.0

Other ong>Travelong>* 0.2 0.2 0.2 0.1 0.1 0.1 0.1

Total Direct Employment 6.1 6.4 6.3 5.8 6.5 6.8 6.6

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 5.4 6.2 7.1 6.9 7.8 9.5 9.5

State Tax Receipts 7.7 9.0 9.6 9.0 10.2 12.0 12.1

Total Direct Tax Receipts 13.2 15.2 16.7 15.9 17.9 21.5 21.7

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Larimer District includes Larimer county.

PAGE 30 DEAN RUNYAN ASSOCIATES


Denver District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 2,613 3,094 3,516 3,221 3,625 4,298 4,701

Other ong>Travelong>* 1,198 1,347 1,676 1,572 1,748 1,917 1,961

Total Direct Spending 3,812 4,441 5,192 4,792 5,373 6,216 6,662

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 1,948 2,391 2,756 2,486 2,554 3,114 3,434

Private Campground 16 16 18 18 18 19 19

Public Campground 4 5 5 5 5 5 5

Private Home 618 655 708 683 1,016 1,125 1,205

Vacation Home 27 28 28 29 32 36 37

Spending at Destination 2,613 3,094 3,516 3,221 3,625 4,298 4,701

Visitor Spending by Commodity Purchased ($Million)

Accommodations 506 640 748 652 645 867 1,010

Food & Beverage Services 457 570 623 588 673 790 869

Food Stores 88 105 112 107 138 152 168

Ground Tran. & Motor Fuel 462 549 533 497 626 790 854

Arts, Entertainment & Recreation 317 381 419 378 446 495 530

Retail Sales 430 452 589 518 564 625 661

Air Transportation (visitor only) 353 398 493 482 532 579 609

Spending at Destination 2,613 3,094 3,516 3,221 3,625 4,298 4,701

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 371 466 523 475 504 601 679

Arts, Entertainment & Recreation 168 202 221 199 226 258 284

Retail** 75 81 101 90 102 112 119

Auto Rental & Ground Tran. 46 57 50 49 56 65 68

Air Transportation (visitor only) 104 104 108 148 129 139 130

Other ong>Travelong>* 399 412 443 531 480 510 466

Total Direct Earnings 1,162 1,321 1,445 1,492 1,498 1,685 1,747

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 21.5 24.5 24.7 21.3 21.6 24.3 25.9

Arts, Entertainment & Recreation 6.7 7.1 7.4 6.7 7.8 8.3 8.5

Retail** 3.9 3.7 4.1 3.4 3.8 4.1 4.3

Auto Rental & Ground Tran. 2.6 2.6 2.0 1.9 2.0 2.3 2.3

Air Transportation (visitor only) 1.9 1.9 2.1 2.2 2.1 2.0 2.1

Other ong>Travelong>* 8.7 8.6 9.3 8.7 8.1 7.4 7.6

Total Direct Employment 44.9 48.4 49.6 44.1 45.3 48.3 50.7

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 92 111 132 118 125 160 180

State Tax Receipts 91 109 114 105 112 130 140

Total Direct Tax Receipts 182 220 246 223 237 291 320

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Denver District includes Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas and Jefferson counties.

DEAN RUNYAN ASSOCIATES PAGE 31


El Paso/Teller District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 884 933 983 833 1,008 1,078 1,180

Other ong>Travelong>* 136 155 161 140 198 220 228

Total Direct Spending 1,020 1,088 1,144 973 1,206 1,298 1,408

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 665 699 737 611 683 717 803

Private Campground 34 34 38 32 35 36 37

Public Campground 3 3 3 3 3 3 3

Private Home 166 180 187 169 268 300 315

Vacation Home 16 17 18 19 20 21 22

Spending at Destination 884 933 983 833 1,008 1,078 1,180

Visitor Spending by Commodity Purchased ($Million)

Accommodations 193 206 222 176 190 202 226

Food & Beverage Services 167 182 186 162 196 205 239

Food Stores 31 34 35 32 42 43 49

Ground Tran. & Motor Fuel 55 62 66 58 83 112 123

Arts, Entertainment & Recreation 146 153 147 136 162 161 164

Retail Sales 161 148 182 149 169 169 187

Air Transportation (visitor only) 131 147 145 120 167 186 192

Spending at Destination 884 933 983 833 1,008 1,078 1,180

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 128 138 145 121 138 140 160

Arts, Entertainment & Recreation 59 62 59 55 63 64 68

Retail** 26 26 30 26 30 30 33

Auto Rental & Ground Tran. 2 3 2 2 3 3 3

Air Transportation (visitor only) 39 39 32 37 40 45 41

Other ong>Travelong>* 41 42 37 44 49 54 49

Total Direct Earnings 295 308 305 284 323 336 354

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 9.3 9.2 8.7 6.9 7.5 7.3 7.9

Arts, Entertainment & Recreation 3.7 3.5 3.2 2.6 3.4 3.3 3.4

Retail** 1.6 1.4 1.4 1.1 1.2 1.2 1.4

Auto Rental & Ground Tran. 0.1 0.1 0.1 0.1 0.1 0.1 0.1

Air Transportation (visitor only) 0.7 0.7 0.6 0.5 0.7 0.6 0.7

Other ong>Travelong>* 0.8 0.8 0.8 0.7 0.8 0.8 0.8

Total Direct Employment 16.2 15.7 14.7 11.9 13.7 13.4 14.3

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 18 19 21 17 19 20 23

State Tax Receipts 26 28 29 24 28 29 32

Total Direct Tax Receipts 45 47 50 42 47 50 55

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> El Paso/Teller District includes El Paso and Teller counties.

PAGE 32 DEAN RUNYAN ASSOCIATES


Northeast District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 101.3 108.3 118.2 117.6 153.8 172.0 186.0

Other ong>Travelong>* 2.0 2.3 2.6 2.2 2.0 1.8 1.6

Total Direct Spending 103.3 110.5 120.8 119.8 155.9 173.8 187.6

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 42.7 46.7 51.7 53.1 51.3 56.8 61.3

Private Campground 3.3 3.3 3.7 3.7 3.8 4.0 4.1

Public Campground 2.4 2.4 2.7 2.7 2.8 3.0 3.1

Private Home 49.5 52.1 56.3 54.2 91.7 103.0 112.1

Vacation Home 3.5 3.7 3.9 3.8 4.2 5.1 5.4

Spending at Destination 101.3 108.3 118.2 117.6 153.8 172.0 186.0

Visitor Spending by Commodity Purchased ($Million)

Accommodations 16.4 18.2 20.0 20.3 19.5 21.9 23.9

Food & Beverage Services 24.7 27.6 28.2 29.5 40.5 45.0 49.3

Food Stores 8.5 9.5 9.6 10.0 14.4 15.4 17.0

Ground Tran. & Motor Fuel 9.8 11.4 12.0 10.3 14.5 20.4 22.4

Arts, Entertainment & Recreation 15.0 16.4 17.0 17.0 24.3 26.1 27.8

Retail Sales 26.7 25.2 31.5 30.4 40.7 43.2 45.5

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Spending at Destination 101.3 108.3 118.2 117.6 153.8 172.0 186.0

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 15.6 17.5 18.3 19.1 22.9 24.8 27.1

Arts, Entertainment & Recreation 7.8 8.6 8.9 8.9 12.1 13.4 14.8

Retail** 5.1 5.1 6.0 5.9 7.8 8.3 8.8

Auto Rental & Ground Tran. a a a a a a a

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other ong>Travelong>* 1.2 1.3 1.5 1.3 1.2 1.0 1.0

Total Direct Earnings 29.7 32.5 34.6 35.1 44.1 47.6 51.7

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 1.6 1.7 1.6 1.5 1.8 1.8 1.8

Arts, Entertainment & Recreation 0.9 0.9 0.9 0.8 1.0 1.1 1.3

Retail** 0.4 0.3 0.3 0.3 0.4 0.4 0.4

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other ong>Travelong>* 0.1 0.1 0.1 b b b b

Total Direct Employment 3.0 2.9 2.8 2.6 3.2 3.3 3.5

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 2.2 2.3 2.6 2.6 3.2 3.5 3.8

State Tax Receipts 3.7 4.2 4.2 4.0 4.8 5.3 5.6

Total Direct Tax Receipts 5.9 6.5 6.8 6.7 8.0 8.8 9.4

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Northeast District includes Logan, Morgan, Phillips, Sedgwick, Washington, Weld and Yuma counties.

DEAN RUNYAN ASSOCIATES PAGE 33


Southeast District

Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1998 2000 2002 2004 2006 2007p

Total Direct ong>Travelong> Spending ($Million)

Visitor Spending at Destination 49.1 54.1 56.6 53.0 64.3 65.4 76.1

Other ong>Travelong>* 21.8 24.8 27.9 23.9 22.4 20.2 18.4

Total Direct Spending 70.9 78.9 84.5 76.8 86.7 85.6 94.5

Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation ($Million)

Hotel, Motel 27.6 32.0 33.2 31.3 32.9 31.4 40.6

Private Campground 3.2 3.3 3.7 3.7 3.8 4.0 4.1

Public Campground 0.6 0.6 0.6 0.6 0.7 0.7 0.7

Private Home 16.1 16.6 17.4 15.6 25.1 26.9 28.3

Vacation Home 1.6 1.7 1.8 1.7 1.9 2.3 2.4

Spending at Destination 49.1 54.1 56.6 53.0 64.3 65.4 76.1

Visitor Spending by Commodity Purchased ($Million)

Accommodations 10.4 12.2 12.5 11.8 12.0 11.4 15.0

Food & Beverage Services 11.0 12.7 12.4 12.2 15.1 14.8 17.5

Food Stores 3.7 4.1 4.1 4.0 5.2 5.0 5.7

Ground Tran. & Motor Fuel 5.4 6.3 6.7 5.7 8.4 11.7 13.1

Arts, Entertainment & Recreation 7.1 7.8 7.8 7.3 9.3 9.0 9.7

Retail Sales 11.5 11.0 13.1 12.0 14.3 13.6 15.0

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Spending at Destination 49.1 54.1 56.6 53.0 64.3 65.4 76.1

Industry Earnings Generated by ong>Travelong> Spending ($Million)

Accommodation & Food Services 9.6 11.3 11.2 10.8 12.2 11.1 13.8

Arts, Entertainment & Recreation 3.6 4.0 4.0 3.7 4.4 4.3 4.8

Retail** 2.4 2.5 2.8 2.6 3.2 3.0 3.4

Auto Rental & Ground Tran. a a a a a a a

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other ong>Travelong>* 12.7 14.4 16.3 13.9 13.0 11.8 10.7

Total Direct Earnings 28.2 32.2 34.2 30.9 32.8 30.2 32.7

Industry Employment Generated by ong>Travelong> Spending (Thousand Jobs)

Accommodation & Food Services 0.9 0.9 0.8 0.8 0.8 0.7 0.9

Arts, Entertainment & Recreation 0.4 0.4 0.4 0.3 0.4 0.4 0.4

Retail** 0.2 0.2 0.2 0.1 0.2 0.2 0.2

Auto Rental & Ground Tran. b b b b b b b

Air Transportation (visitor only) 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Other ong>Travelong>* 0.7 0.6 0.6 0.5 0.4 0.3 0.3

Total Direct Employment 2.1 2.1 2.0 1.7 1.7 1.5 1.7

Tax Receipts Generated by ong>Travelong> Spending ($Million)

Local Tax Receipts 1.1 1.2 1.3 1.2 1.4 1.3 1.6

State Tax Receipts 2.1 2.5 2.4 2.2 2.5 2.4 2.7

Total Direct Tax Receipts 3.2 3.7 3.7 3.4 3.8 3.8 4.4

Details may not add to totals due to rounding. *Other ong>Travelong> includes resident air travel and travel agencies. **Retail

includes gasoline. Years not reported are available upon request. 'a' = less than $500,000. 'b' = less than 50 jobs.

ong>Theong> Southeast District includes Baca, Bent, Cheyenne, Crowley, Elbert, Kiowa, Kit Carson, Lincoln, Otero and Prowers counti

PAGE 34 DEAN RUNYAN ASSOCIATES


D o l o r e s

M o f f a t

R i o B l a n c o

M e s a

M o n t r o s e

S a n M i g u e l

M o n t e z u m a

VI. COUNTY OVERNIGHT VISITOR IMPACTS

G a r f i e l d

D e l t a

O u r a y

S a n J u a n

L a P l a t a

R o u t t

E a g l e

P i t k i n

G u n n i s o n

H i n s d a l e

M i n e r a l

A r c h u l e t a

1996-2007P

J a c k s o n

G r a n d

L a k e

C h a f f e e

S a g u a c h e

C o n e j o s

A l a m o s a

B o u l d e r

G i l p i n

C l e a r C r e e k

S u m m i t

R i o G r a n d e

P a r k

L a r i m e r

F r e m o n t

Broomfield

C u s t e r

C o s t i l l a

D e n v e r

J e f f e r s o n

D o u g l a s

T e l l e r

H u e r f a n o

A d a m s

A r a p a h o e

E l P a s o

P u e b l o

E l b e r t

M o r g a n

C r o w l e y

L a s A n i m a s

L i n c o l n

O t e r o

L o g a n

DEAN RUNYAN ASSOCIATES PAGE 35

W e l d

W a s h i n g t o n

B e n t

S e d g w i c k

K i t C a r s o n

C h e y e n n e

K i o w a

P h i l l i p s

Y u m a

P r o w e r s

B a c a


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Adams

ong>Travelong> Spending ($M) 129.2 143.6 156.0 174.0 190.6 180.8 215.3 224.9 258.3 281.9 314.8 343.1

Earnings ($M) 33.1 37.4 41.6 46.5 50.5 48.3 60.1 60.9 67.8 72.0 79.1 86.1

Employment (jobs) 2,440 2,620 2,780 2,970 3,040 2,750 3,380 3,360 3,730 3,850 3,910 4,120

Local Taxes ($M) 4.2 4.8 5.4 6.2 7.0 6.6 8.6 8.4 9.3 10.2 11.1 12.3

State Taxes ($M)

Alamosa

6.7 7.3 8.4 8.6 8.6 8.1 9.1 9.3 10.3 10.9 11.7 12.6

ong>Travelong> Spending ($M) 20.1 18.9 20.0 20.2 19.9 21.3 19.4 21.0 22.9 22.7 25.1 26.7

Earnings ($M) 5.9 5.6 6.0 6.0 5.8 6.3 5.7 6.2 6.7 6.5 7.1 7.6

Employment (jobs) 590 520 530 500 460 470 430 450 460 470 470 470

Local Taxes ($M) 0.7 0.6 0.7 0.7 0.7 0.7 0.7 0.7 0.8 0.7 0.8 0.9

State Taxes ($M)

Arapahoe

0.6 0.6 0.7 0.7 0.6 0.7 0.6 0.6 0.7 0.7 0.8 0.8

ong>Travelong> Spending ($M) 544.5 613.4 671.0 705.8 727.0 662.7 623.8 622.4 679.4 689.9 743.2 820.1

Earnings ($M) 177.4 199.2 220.9 233.1 241.1 220.8 205.1 200.6 213.5 210.9 218.1 239.9

Employment (jobs) 7,830 8,450 8,500 8,380 8,110 6,990 6,490 6,150 6,350 6,270 6,180 6,620

Local Taxes ($M) 14.5 16.7 18.6 19.9 20.6 18.3 17.4 16.8 18.0 18.6 20.6 23.7

State Taxes ($M)

Archuleta

17.6 19.7 22.1 22.6 22.5 20.1 19.2 19.1 20.7 21.1 22.7 25.0

ong>Travelong> Spending ($M) 20.7 21.9 23.1 27.0 28.6 29.3 29.5 30.0 40.3 40.8 40.9 37.6

Earnings ($M) 8.1 8.7 9.4 11.0 11.5 11.8 12.0 12.2 16.7 16.7 16.2 14.8

Employment (jobs) 540 550 550 600 590 580 600 590 740 780 730 640

Local Taxes ($M) 0.7 0.8 0.8 1.0 1.0 1.1 1.1 1.1 1.5 1.5 1.7 1.6

State Taxes ($M)

Baca

0.7 0.7 0.8 0.9 0.9 0.9 0.9 0.9 1.2 1.2 1.2 1.1

ong>Travelong> Spending ($M) 1.9 2.0 2.1 2.0 2.1 1.9 1.8 2.1 2.4 2.7 3.1 3.2

Earnings ($M) 0.5 0.5 0.5 0.5 0.5 0.5 0.4 0.5 0.6 0.6 0.7 0.7

Employment (jobs) 50 50 60 50 50 40 40 50 50 50 60 50

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

State Taxes ($M) 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

PAGE 36 DEAN RUNYAN ASSOCIATES


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Bent

ong>Travelong> Spending ($M) 2.7 2.5 2.4 2.5 2.7 2.3 2.5 2.9 3.1 3.2 3.4 6.7

Earnings ($M) 0.7 0.6 0.6 0.6 0.6 0.5 0.6 0.7 0.7 0.7 0.8 1.7

Employment (jobs) 70 60 50 50 50 40 50 60 60 60 60 130

Local Taxes ($M) 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2

State Taxes ($M)

Boulder

0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2

ong>Travelong> Spending ($M) 265.3 284.4 302.8 317.3 358.5 331.3 285.4 289.3 323.5 342.0 370.1 395.2

Earnings ($M) 90.7 97.5 105.3 109.6 122.4 113.7 98.2 99.0 108.1 112.5 118.7 126.8

Employment (jobs) 5,730 5,860 5,910 5,830 6,160 5,410 4,720 4,640 5,090 5,180 5,300 5,410

Local Taxes ($M) 8.9 9.7 10.3 10.8 12.4 11.3 9.7 9.4 10.3 11.3 12.5 13.7

State Taxes ($M)

Broomfield

8.0 8.5 9.3 9.6 10.5 9.5 8.2 8.2 9.0 9.6 10.4 11.1

ong>Travelong> Spending ($M) 0.0 0.0 0.0 0.0 0.0 0.0 38.8 55.1 62.5 66.2 70.9 78.5

Earnings ($M) 0.0 0.0 0.0 0.0 0.0 0.0 13.1 18.7 20.9 22.2 23.4 26.1

Employment (jobs) 0 0 0 0 0 0 680 940 990 1,010 1,080 1,130

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 1.3 1.9 2.1 2.3 2.5 2.7

State Taxes ($M)

Chaffee

0.0 0.0 0.0 0.0 0.0 0.0 1.0 1.5 1.6 1.7 1.9 2.1

ong>Travelong> Spending ($M) 39.0 38.3 41.0 41.8 45.0 47.4 47.1 48.3 50.7 45.2 48.8 54.2

Earnings ($M) 12.6 12.3 13.5 13.6 14.5 15.4 15.4 15.8 16.4 14.7 15.5 17.3

Employment (jobs) 1,030 960 1,020 980 980 990 990 980 1,000 860 870 910

Local Taxes ($M) 1.3 1.2 1.3 1.4 1.5 1.6 1.6 1.6 1.6 1.5 1.6 1.8

State Taxes ($M)

Cheyenne

1.2 1.2 1.3 1.3 1.4 1.4 1.4 1.4 1.5 1.4 1.5 1.6

ong>Travelong> Spending ($M) 0.8 0.8 0.9 0.9 0.9 0.8 0.8 1.0 1.2 1.2 1.3 1.4

Earnings ($M) 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2

Employment (jobs) 20 20 20 20 20 20 20 20 20 20 20 20

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

State Taxes ($M) 0.0 0.0 0.1 0.1 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1

DEAN RUNYAN ASSOCIATES PAGE 37


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Clear Creek

ong>Travelong> Spending ($M) 16.4 15.9 18.7 17.8 19.6 19.2 18.5 19.8 19.7 20.6 21.4 22.1

Earnings ($M) 4.1 4.0 4.8 4.5 4.9 4.9 4.7 5.0 4.8 4.9 5.0 5.1

Employment (jobs) 350 320 380 340 350 330 320 330 300 300 290 280

Local Taxes ($M) 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5

State Taxes ($M)

Conejos

0.6 0.6 0.7 0.6 0.7 0.6 0.6 0.6 0.6 0.7 0.7 0.7

ong>Travelong> Spending ($M) 3.8 5.5 6.5 5.5 5.5 5.3 5.6 5.8 6.0 6.1 6.7 7.2

Earnings ($M) 1.3 2.0 2.4 2.0 1.9 1.9 2.0 2.0 2.1 2.1 2.2 2.4

Employment (jobs) 100 140 180 140 130 120 140 140 150 150 160 200

Local Taxes ($M) 0.1 0.1 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2

State Taxes ($M)

Costilla

0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2

ong>Travelong> Spending ($M) 2.5 2.4 2.4 2.7 2.8 3.2 3.0 3.3 3.3 3.4 3.5 3.6

Earnings ($M) 0.7 0.7 0.6 0.7 0.8 0.9 0.8 0.9 0.9 0.9 0.9 0.9

Employment (jobs) 120 100 100 80 80 80 80 90 80 80 80 80

Local Taxes ($M) 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

State Taxes ($M)

Crowley

0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

ong>Travelong> Spending ($M) 0.5 0.6 0.6 0.6 0.6 0.5 0.5 0.7 0.8 0.8 1.0 1.1

Earnings ($M) 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2

Employment (jobs) 10 10 10 10 10 10 10 10 10 10 10 10

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

State Taxes ($M)

Custer

0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

ong>Travelong> Spending ($M) 8.5 8.9 9.2 9.8 10.3 10.5 11.9 12.2 13.5 13.9 13.9 14.1

Earnings ($M) 2.1 2.3 2.4 2.5 2.6 2.7 3.1 3.2 3.5 3.6 3.5 3.5

Employment (jobs) 290 290 270 250 250 240 280 280 300 300 290 280

Local Taxes ($M) 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.3

State Taxes ($M) 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.4

PAGE 38 DEAN RUNYAN ASSOCIATES


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Delta

ong>Travelong> Spending ($M) 18.7 20.1 22.4 19.8 23.2 23.7 23.0 24.8 29.2 30.1 33.3 34.5

Earnings ($M) 5.5 6.0 6.9 5.9 6.9 7.2 7.0 7.5 8.8 9.1 9.9 10.3

Employment (jobs) 390 400 530 470 520 510 480 500 560 560 600 580

Local Taxes ($M) 0.5 0.6 0.6 0.5 0.7 0.7 0.7 0.7 0.8 0.9 1.0 1.0

State Taxes ($M)

Denver

0.6 0.6 0.7 0.6 0.7 0.7 0.7 0.7 0.8 0.8 0.9 1.0

ong>Travelong> Spending ($M) 2,529 2,723 2,901 3,096 3,405 3,222 3,149 3,226 3,529 3,791 4,095 4,330

Earnings ($M) 762 813 831 809 881 925 972 900 945 953 1,084 1,087

Employment (jobs) 23,130 24,490 24,420 23,680 24,550 23,510 21,950 21,190 22,480 23,640 24,720 25,780

Local Taxes ($M) 56.7 62.6 67.9 68.6 79.3 73.1 68.8 70.3 73.0 82.0 99.2 110.9

State Taxes ($M)

Dolores

43.8 47.6 50.7 50.4 53.2 50.4 49.3 48.7 51.6 54.8 61.8 65.4

ong>Travelong> Spending ($M) 1.9 2.0 2.1 2.4 2.6 2.6 3.0 3.2 3.2 3.3 3.4 3.4

Earnings ($M) 0.4 0.4 0.5 0.5 0.6 0.6 0.7 0.7 0.8 0.8 0.8 0.8

Employment (jobs) 60 60 70 60 60 60 80 80 80 80 80 70

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

State Taxes ($M)

Douglas

0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

ong>Travelong> Spending ($M) 32.6 39.3 49.3 65.7 83.2 90.6 82.2 102.3 128.6 144.6 161.0 194.4

Earnings ($M) 7.2 9.0 11.9 16.3 20.8 23.1 21.0 26.0 32.2 35.9 39.1 48.1

Employment (jobs) 470 560 680 930 1,130 1,200 1,070 1,290 1,590 1,770 1,910 2,250

Local Taxes ($M) 0.6 0.8 1.1 1.7 2.2 2.7 2.5 3.0 3.8 4.2 4.8 5.9

State Taxes ($M)

Eagle

1.7 1.9 2.4 2.8 3.2 3.3 3.0 3.5 4.2 4.7 5.1 6.0

ong>Travelong> Spending ($M) 538.2 612.4 619.9 593.2 610.9 627.4 635.6 650.5 700.6 725.6 785.2 806.4

Earnings ($M) 152.3 173.5 174.8 163.6 167.9 176.6 182.7 181.7 191.7 193.5 209.4 211.7

Employment (jobs) 7,250 7,850 7,470 6,990 6,770 6,630 6,680 6,530 6,780 6,690 6,870 6,870

Local Taxes ($M) 23.5 26.6 26.8 25.6 26.6 26.6 26.8 26.7 28.5 29.9 32.7 34.3

State Taxes ($M) 13.4 15.1 15.3 14.6 14.9 14.8 14.9 14.9 15.9 16.5 17.9 18.4

DEAN RUNYAN ASSOCIATES PAGE 39


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

El Paso

ong>Travelong> Spending ($M) 925 1,023 992 1,027 1,058 973 886 989 1,108 1,146 1,198 1,317

Earnings ($M) 260 287 273 269 274 267 252 265 288 284 300 321

Employment (jobs) 14,090 14,820 13,780 13,630 13,160 11,880 10,470 10,780 12,200 11,950 11,950 12,980

Local Taxes ($M) 17.7 19.3 18.5 19.5 20.2 18.8 16.6 17.0 18.7 19.0 19.5 22.1

State Taxes ($M)

Elbert

24.8 26.9 26.8 27.2 27.4 25.3 23.0 23.9 26.3 26.6 27.8 30.6

ong>Travelong> Spending ($M) 23.5 24.7 26.8 28.2 30.1 30.1 25.9 25.8 25.8 23.3 24.2 22.6

Earnings ($M) 13.0 13.6 14.8 15.6 16.7 16.7 14.3 14.0 13.7 12.2 12.5 11.5

Employment (jobs) 700 700 670 650 640 610 500 470 410 350 340 340

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

State Taxes ($M)

Fremont

0.3 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4

ong>Travelong> Spending ($M) 34.7 35.9 37.1 38.6 40.6 40.8 40.7 41.9 46.7 50.7 55.0 60.0

Earnings ($M) 9.6 10.0 10.5 10.9 11.2 11.4 11.4 11.6 12.8 13.9 14.8 16.3

Employment (jobs) 860 850 860 880 860 830 840 830 900 960 1,020 1,070

Local Taxes ($M) 0.8 0.8 0.8 0.8 0.9 0.9 1.0 1.0 1.1 1.2 1.3 1.4

State Taxes ($M)

Garfield

1.2 1.2 1.3 1.3 1.3 1.3 1.3 1.3 1.4 1.5 1.7 1.8

ong>Travelong> Spending ($M) 46.0 48.6 52.0 54.8 60.1 87.1 84.7 89.1 95.8 103.8 123.6 144.8

Earnings ($M) 13.6 14.4 15.8 16.5 18.0 27.3 26.8 27.9 29.5 31.5 36.8 43.7

Employment (jobs) 1,020 1,030 1,020 970 990 1,420 1,370 1,380 1,410 1,460 1,590 1,780

Local Taxes ($M) 1.4 1.5 1.6 1.7 1.9 3.0 2.9 3.0 3.2 3.4 4.1 4.9

State Taxes ($M)

Gilpin

1.8 1.9 2.1 2.1 2.2 2.9 2.9 3.0 3.2 3.4 3.9 4.5

ong>Travelong> Spending ($M) 85.4 85.1 91.7 106.7 120.9 129.0 140.4 134.0 132.9 133.0 128.3 124.9

Earnings ($M) 30.5 30.4 32.9 38.2 43.2 46.1 50.2 48.0 46.0 47.2 45.4 45.3

Employment (jobs) 1,520 1,440 1,400 1,540 1,670 1,690 1,760 1,630 1,580 1,710 1,570 1,530

Local Taxes ($M) 0.5 0.5 0.5 0.6 0.8 0.8 0.9 0.8 0.8 0.8 0.8 0.8

State Taxes ($M) 1.0 1.0 1.1 1.3 1.5 1.6 1.7 1.6 1.6 1.6 1.6 1.5

PAGE 40 DEAN RUNYAN ASSOCIATES


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Grand

ong>Travelong> Spending ($M) 129.0 133.9 139.2 144.9 153.2 150.1 155.7 157.4 160.4 169.2 183.3 179.5

Earnings ($M) 41.3 43.0 45.3 46.9 49.4 48.5 50.7 51.0 51.3 53.8 57.2 56.0

Employment (jobs) 2,750 2,710 2,820 2,790 2,770 2,590 2,580 2,520 2,340 2,370 2,420 2,320

Local Taxes ($M) 4.6 4.8 5.0 5.2 5.6 5.4 5.6 5.7 5.7 6.0 6.5 6.4

State Taxes ($M)

Gunnison

3.5 3.7 3.8 4.0 4.2 4.0 4.1 4.1 4.2 4.4 4.8 4.7

ong>Travelong> Spending ($M) 84.3 80.6 85.3 91.7 90.9 84.6 89.1 105.6 129.9 131.7 143.0 148.9

Earnings ($M) 25.6 24.5 25.7 26.6 25.9 25.2 27.2 31.7 39.3 38.8 42.5 43.7

Employment (jobs) 1,710 1,660 1,630 1,730 1,590 1,480 1,480 1,760 2,110 2,020 2,140 2,070

Local Taxes ($M) 2.1 2.2 2.1 2.2 2.2 2.1 2.0 2.7 3.6 3.6 4.0 4.2

State Taxes ($M)

Hinsdale

1.7 1.8 1.8 1.9 1.8 1.7 1.7 2.1 2.7 2.7 2.9 3.1

ong>Travelong> Spending ($M) 7.1 7.1 7.9 7.7 8.8 8.5 9.1 8.8 9.1 9.2 10.0 10.1

Earnings ($M) 4.0 4.0 4.6 4.4 5.0 4.8 5.2 5.0 5.2 5.3 5.6 5.7

Employment (jobs) 350 340 390 350 370 340 380 350 320 320 340 310

Local Taxes ($M) 0.2 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3

State Taxes ($M)

Huerfano

0.2 0.2 0.2 0.2 0.3 0.2 0.3 0.2 0.3 0.3 0.3 0.3

ong>Travelong> Spending ($M) 6.9 7.3 8.1 8.4 8.7 8.7 8.1 7.9 8.8 8.5 9.1 10.2

Earnings ($M) 2.4 2.6 2.9 3.0 3.1 3.1 2.9 2.7 3.0 2.8 2.9 3.2

Employment (jobs) 220 230 220 230 220 210 180 160 170 150 170 180

Local Taxes ($M) 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2

State Taxes ($M)

Jackson

0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.4

ong>Travelong> Spending ($M) 2.5 2.4 2.4 2.6 3.2 2.9 3.2 3.1 3.1 3.3 3.3 3.4

Earnings ($M) 1.5 1.5 1.5 1.6 2.0 1.8 2.0 1.9 1.9 2.0 2.0 2.1

Employment (jobs) 100 90 90 110 120 100 100 100 90 100 90 90

Local Taxes ($M) 0.1 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

State Taxes ($M) 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

DEAN RUNYAN ASSOCIATES PAGE 41


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Jefferson

ong>Travelong> Spending ($M) 311.2 354.0 361.2 405.3 427.1 369.1 397.9 353.5 391.7 414.8 460.9 500.3

Earnings ($M) 92.3 106.6 110.6 124.2 129.3 111.1 122.3 103.2 110.1 113.3 121.9 132.6

Employment (jobs) 5,340 5,850 6,100 6,710 6,570 5,360 5,840 4,830 5,040 5,030 5,190 5,380

Local Taxes ($M) 6.9 8.0 8.1 9.7 10.3 8.6 10.1 7.7 8.1 8.6 9.6 10.6

State Taxes ($M)

Kiowa

13.0 14.5 15.6 16.5 16.5 14.3 15.2 13.7 14.8 15.4 16.7 17.9

ong>Travelong> Spending ($M) 0.7 0.7 0.7 0.7 0.7 0.7 0.7 0.8 0.9 0.9 0.9 0.9

Earnings ($M) 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.3 0.3

Employment (jobs) 10 10 20 20 20 20 20 20 20 20 20 20

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

State Taxes ($M)

Kit Carson

0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

ong>Travelong> Spending ($M) 8.6 9.0 10.7 10.9 10.9 11.0 11.2 11.2 12.4 12.0 10.6 13.6

Earnings ($M) 3.2 3.3 4.1 4.2 4.1 4.2 4.3 4.2 4.6 4.3 3.5 4.7

Employment (jobs) 250 250 310 290 270 260 260 250 260 230 190 240

Local Taxes ($M) 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.3

State Taxes ($M)

La Plata

0.3 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.5

ong>Travelong> Spending ($M) 175.7 163.8 168.1 179.8 181.1 178.3 159.8 195.0 214.2 219.7 232.5 246.4

Earnings ($M) 64.0 60.5 62.6 64.7 64.8 65.2 58.7 68.0 72.9 72.4 76.6 80.2

Employment (jobs) 3,960 3,720 3,670 3,650 3,480 3,310 2,780 2,990 3,130 3,070 3,060 3,040

Local Taxes ($M) 4.5 4.5 4.6 4.8 4.9 4.9 4.2 4.5 4.8 4.9 5.3 5.7

State Taxes ($M)

Lake

4.5 4.5 4.6 4.7 4.8 4.6 4.1 4.5 4.9 4.9 5.3 5.6

ong>Travelong> Spending ($M) 13.3 13.6 10.1 16.1 16.5 16.4 16.7 16.7 16.3 15.6 18.4 17.6

Earnings ($M) 5.0 5.2 3.8 6.2 6.3 6.3 6.4 6.4 6.1 5.8 6.8 6.4

Employment (jobs) 380 370 270 410 390 370 370 360 320 300 330 300

Local Taxes ($M) 0.4 0.4 0.2 0.5 0.5 0.5 0.5 0.5 0.5 0.4 0.5 0.5

State Taxes ($M) 0.4 0.4 0.3 0.5 0.5 0.5 0.5 0.5 0.5 0.4 0.5 0.5

PAGE 42 DEAN RUNYAN ASSOCIATES


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Larimer

ong>Travelong> Spending ($M) 253.1 272.4 282.2 281.8 316.8 303.2 305.3 325.6 355.8 366.2 422.0 427.9

Earnings ($M) 71.7 77.6 81.7 80.8 90.4 86.8 87.8 93.1 100.1 102.3 116.2 118.0

Employment (jobs) 6,140 6,380 6,390 6,000 6,320 5,760 5,830 6,050 6,490 6,410 6,760 6,600

Local Taxes ($M) 5.4 6.0 6.2 6.2 7.1 6.8 6.9 7.2 7.8 8.1 9.5 9.5

State Taxes ($M)

Las Animas

7.7 8.4 9.0 8.8 9.6 9.0 9.0 9.4 10.2 10.5 12.0 12.1

ong>Travelong> Spending ($M) 13.4 13.3 13.7 14.2 15.2 15.0 15.2 15.9 17.9 18.5 18.8 19.1

Earnings ($M) 4.9 4.8 5.0 5.2 5.5 5.4 5.6 5.7 6.3 6.4 6.2 6.3

Employment (jobs) 460 430 410 430 420 400 390 390 430 450 410 380

Local Taxes ($M) 0.3 0.3 0.3 0.4 0.4 0.4 0.4 0.4 0.4 0.5 0.4 0.4

State Taxes ($M)

Lincoln

0.5 0.5 0.6 0.5 0.6 0.5 0.5 0.6 0.6 0.6 0.6 0.6

ong>Travelong> Spending ($M) 8.7 9.0 8.8 9.3 10.4 10.5 10.5 10.9 12.1 12.9 13.5 14.0

Earnings ($M) 1.8 1.9 1.8 1.9 2.2 2.2 2.3 2.3 2.4 2.4 2.4 2.4

Employment (jobs) 170 170 150 160 170 170 180 170 170 170 160 160

Local Taxes ($M) 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2

State Taxes ($M)

Logan

0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.6 0.6 0.6

ong>Travelong> Spending ($M) 14.5 14.9 15.6 15.4 15.0 18.0 17.1 17.0 18.1 19.3 20.0 21.2

Earnings ($M) 4.7 4.9 5.2 5.1 4.8 6.0 5.7 5.5 5.8 6.1 6.2 6.6

Employment (jobs) 400 400 390 370 330 390 370 350 390 410 400 390

Local Taxes ($M) 0.4 0.4 0.4 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5 0.6

State Taxes ($M)

Mesa

0.5 0.5 0.5 0.5 0.5 0.6 0.5 0.5 0.6 0.6 0.6 0.6

ong>Travelong> Spending ($M) 118.5 110.0 116.5 126.8 132.0 131.7 133.0 178.1 197.4 216.3 236.5 259.7

Earnings ($M) 33.3 30.8 32.7 34.2 35.4 36.7 38.1 48.8 52.6 55.8 61.8 66.8

Employment (jobs) 2,470 2,400 2,440 2,410 2,370 2,330 2,400 2,590 2,780 2,990 3,100 3,240

Local Taxes ($M) 3.4 3.5 3.7 3.7 4.0 4.2 4.5 4.6 5.0 5.6 6.2 7.2

State Taxes ($M) 3.3 3.4 3.7 3.7 3.7 3.7 3.9 4.2 4.5 5.0 5.5 6.0

DEAN RUNYAN ASSOCIATES PAGE 43


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Mineral

ong>Travelong> Spending ($M) 8.5 9.7 8.8 10.6 11.5 12.4 12.2 11.7 11.8 12.5 12.2 12.4

Earnings ($M) 2.7 3.1 2.8 3.4 3.7 4.0 3.9 3.8 3.8 4.1 3.9 4.0

Employment (jobs) 250 280 260 270 270 280 320 300 290 310 290 280

Local Taxes ($M) 0.1 0.2 0.1 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2

State Taxes ($M)

Mong>ofong>fat

0.2 0.3 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3

ong>Travelong> Spending ($M) 15.7 16.5 18.9 17.3 18.2 20.1 16.3 21.9 22.8 23.1 27.5 33.6

Earnings ($M) 3.8 4.0 4.7 4.2 4.4 4.9 3.9 5.4 5.6 5.6 6.6 8.3

Employment (jobs) 430 430 480 410 400 430 340 460 460 460 510 600

Local Taxes ($M) 0.5 0.5 0.6 0.5 0.5 0.6 0.5 0.7 0.7 0.7 0.8 1.1

State Taxes ($M)

Montezuma

0.5 0.5 0.6 0.5 0.5 0.6 0.5 0.6 0.6 0.7 0.8 0.9

ong>Travelong> Spending ($M) 54.2 56.4 53.7 61.1 64.1 57.2 53.6 58.7 55.4 61.8 59.3 64.7

Earnings ($M) 13.7 14.4 13.8 15.8 16.4 14.5 13.4 14.8 13.6 15.3 14.1 15.7

Employment (jobs) 1,230 1,230 1,140 1,300 1,270 1,060 970 1,040 950 1,010 960 980

Local Taxes ($M) 1.5 1.5 1.4 1.7 1.8 1.5 1.4 1.6 1.4 1.6 1.5 1.7

State Taxes ($M)

Montrose

1.6 1.7 1.7 1.9 1.9 1.7 1.5 1.7 1.6 1.8 1.7 1.8

ong>Travelong> Spending ($M) 45.8 43.5 47.4 57.2 60.5 60.7 55.3 80.5 88.3 95.4 100.7 107.3

Earnings ($M) 13.8 13.1 14.1 15.7 16.5 17.9 17.3 22.8 23.9 24.4 26.6 27.1

Employment (jobs) 980 970 960 990 1,000 970 950 1,080 1,150 1,190 1,150 990

Local Taxes ($M) 1.0 1.0 1.1 1.1 1.2 1.2 1.0 1.1 1.1 1.2 1.3 1.4

State Taxes ($M)

Morgan

1.3 1.3 1.4 1.4 1.5 1.5 1.4 1.6 1.7 1.8 1.9 2.0

ong>Travelong> Spending ($M) 15.6 15.3 15.9 16.7 18.3 17.9 16.7 20.9 22.1 21.8 22.6 24.9

Earnings ($M) 4.4 4.3 4.5 4.8 5.2 5.1 4.8 6.0 6.2 5.9 5.9 6.5

Employment (jobs) 460 430 430 440 450 420 380 470 500 470 450 490

Local Taxes ($M) 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.5 0.5 0.5 0.5 0.5

State Taxes ($M) 0.6 0.6 0.7 0.7 0.7 0.7 0.7 0.8 0.8 0.8 0.8 0.9

PAGE 44 DEAN RUNYAN ASSOCIATES


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Otero

ong>Travelong> Spending ($M) 11.6 13.2 12.6 12.4 12.7 10.5 10.7 12.3 14.3 14.3 15.0 16.5

Earnings ($M) 3.5 4.0 3.9 3.7 3.8 3.1 3.2 3.6 4.1 4.1 4.2 4.6

Employment (jobs) 360 400 370 330 320 250 220 250 290 290 280 300

Local Taxes ($M) 0.3 0.3 0.3 0.3 0.3 0.2 0.3 0.3 0.3 0.3 0.3 0.4

State Taxes ($M)

Ouray

0.4 0.4 0.5 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.5 0.5

ong>Travelong> Spending ($M) 14.9 15.1 17.2 19.2 21.2 21.7 20.5 21.7 21.6 21.2 21.4 22.0

Earnings ($M) 5.4 5.5 6.4 7.1 7.7 8.0 7.6 8.0 7.9 7.7 7.6 7.8

Employment (jobs) 420 410 440 470 490 470 440 450 400 400 370 380

Local Taxes ($M) 0.6 0.6 0.7 0.7 0.8 0.8 0.8 0.8 0.8 0.8 0.8 0.9

State Taxes ($M)

Park

0.5 0.5 0.5 0.6 0.7 0.7 0.6 0.6 0.6 0.6 0.6 0.7

ong>Travelong> Spending ($M) 12.7 13.0 13.0 13.7 14.3 13.8 14.6 14.6 15.2 15.7 17.4 19.0

Earnings ($M) 5.0 5.1 5.2 5.4 5.6 5.4 5.8 5.8 5.9 6.0 6.5 7.1

Employment (jobs) 480 470 470 480 470 430 430 410 470 470 500 530

Local Taxes ($M) 0.2 0.3 0.2 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.4

State Taxes ($M)

Phillips

0.4 0.4 0.4 0.4 0.5 0.4 0.4 0.4 0.5 0.5 0.5 0.6

ong>Travelong> Spending ($M) 2.2 2.2 2.3 2.4 2.5 2.4 2.3 2.7 3.2 3.5 3.8 4.0

Earnings ($M) 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.6 0.6 0.7 0.7 0.7

Employment (jobs) 50 40 50 50 50 50 50 50 60 60 60 60

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

State Taxes ($M)

Pitkin

0.1 0.1 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.2 0.2 0.2

ong>Travelong> Spending ($M) 394.8 399.8 406.9 409.0 434.6 448.2 448.4 466.8 513.8 559.0 604.9 626.3

Earnings ($M) 145.8 147.5 148.9 145.2 154.3 164.8 167.9 167.2 179.4 190.9 208.1 211.6

Employment (jobs) 4,770 4,650 4,480 4,330 4,370 4,410 4,310 4,210 4,350 4,590 4,630 4,510

Local Taxes ($M) 10.3 10.5 10.6 10.7 11.5 13.0 12.6 12.5 13.7 15.2 16.7 17.5

State Taxes ($M) 8.8 8.9 9.1 9.0 9.6 9.9 9.7 9.6 10.5 11.5 12.6 13.1

DEAN RUNYAN ASSOCIATES PAGE 45


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Prowers

ong>Travelong> Spending ($M) 11.7 11.6 13.4 12.9 13.4 13.0 12.3 13.9 13.7 11.8 12.6 14.5

Earnings ($M) 5.1 5.1 6.0 5.7 5.8 5.6 5.3 6.1 5.9 5.1 5.4 6.3

Employment (jobs) 420 400 440 410 400 370 380 420 420 350 400 420

Local Taxes ($M) 0.3 0.3 0.4 0.4 0.4 0.4 0.3 0.4 0.4 0.3 0.3 0.4

State Taxes ($M)

Pueblo

0.3 0.3 0.4 0.3 0.4 0.3 0.3 0.4 0.3 0.3 0.3 0.4

ong>Travelong> Spending ($M) 79.5 82.3 84.6 88.1 92.9 90.8 91.9 98.3 113.3 113.1 119.9 136.4

Earnings ($M) 28.4 29.6 30.9 31.8 33.0 32.1 32.9 35.2 39.9 39.2 40.7 46.6

Employment (jobs) 1,950 1,980 2,010 1,980 1,940 1,800 1,840 1,880 2,070 1,980 2,020 2,160

Local Taxes ($M) 2.6 2.8 3.0 3.1 3.3 3.3 3.3 3.3 3.8 3.7 3.9 4.6

State Taxes ($M)

Rio Blanco

2.7 2.9 3.1 3.2 3.2 3.0 3.0 3.1 3.5 3.4 3.6 4.1

ong>Travelong> Spending ($M) 7.2 8.6 8.1 7.3 10.3 9.5 9.9 13.4 14.1 12.6 12.3 12.2

Earnings ($M) 3.1 3.8 3.6 3.1 4.6 4.2 4.5 6.2 6.5 5.6 5.4 5.3

Employment (jobs) 240 270 240 210 290 250 200 270 290 250 220 200

Local Taxes ($M) 0.1 0.1 0.1 0.1 0.2 0.2 0.2 0.2 0.3 0.2 0.2 0.2

State Taxes ($M)

Rio Grande

0.2 0.3 0.3 0.2 0.3 0.3 0.3 0.4 0.4 0.4 0.4 0.3

ong>Travelong> Spending ($M) 11.7 11.9 12.7 13.3 13.6 15.3 14.2 15.3 16.3 16.4 17.0 15.6

Earnings ($M) 4.5 4.6 4.9 5.1 5.2 6.0 5.6 6.0 6.2 6.2 6.2 5.6

Employment (jobs) 420 410 430 430 410 450 400 420 450 420 400 340

Local Taxes ($M) 0.4 0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.6 0.5 0.6 0.5

State Taxes ($M)

Routt

0.4 0.4 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.6 0.5

ong>Travelong> Spending ($M) 204.4 216.3 222.0 226.8 238.6 242.3 258.9 261.4 277.7 290.3 318.7 337.4

Earnings ($M) 84.3 90.2 93.0 91.7 95.9 100.4 107.5 105.1 108.2 110.4 121.9 127.7

Employment (jobs) 3,710 3,850 3,700 3,570 3,530 3,510 3,430 3,300 3,250 3,280 3,450 3,470

Local Taxes ($M) 6.1 6.7 7.0 6.9 7.3 7.5 7.6 7.5 7.8 8.2 9.1 9.9

State Taxes ($M) 4.8 5.2 5.4 5.4 5.6 5.7 5.8 5.7 6.0 6.2 6.9 7.3

PAGE 46 DEAN RUNYAN ASSOCIATES


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Saguache

ong>Travelong> Spending ($M) 3.6 3.8 3.5 3.6 3.9 4.2 4.1 4.6 4.7 4.9 5.1 5.3

Earnings ($M) 1.0 1.0 1.0 1.0 1.1 1.2 1.1 1.3 1.3 1.3 1.3 1.4

Employment (jobs) 100 100 90 90 90 90 80 90 90 90 110 100

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1

State Taxes ($M)

San Juan

0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

ong>Travelong> Spending ($M) 2.6 8.2 9.5 8.4 10.6 9.1 10.0 8.8 9.1 9.3 10.1 9.5

Earnings ($M) 0.6 2.2 2.6 2.2 2.8 2.4 2.7 2.3 2.4 2.4 2.6 2.5

Employment (jobs) 50 180 190 180 210 170 190 160 170 160 180 160

Local Taxes ($M) 0.1 0.3 0.3 0.3 0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.3

State Taxes ($M)

San Miguel

0.1 0.2 0.3 0.2 0.3 0.2 0.3 0.2 0.2 0.2 0.3 0.2

ong>Travelong> Spending ($M) 88.3 90.9 81.4 105.2 100.5 98.4 101.8 105.0 113.6 118.7 120.4 133.0

Earnings ($M) 29.9 31.2 28.6 37.0 35.1 34.4 35.6 35.7 37.9 39.0 39.1 43.2

Employment (jobs) 1,290 1,330 1,140 1,510 1,360 1,270 1,330 1,250 1,220 1,250 1,190 1,260

Local Taxes ($M) 2.9 3.2 3.1 4.1 3.9 3.8 3.9 3.6 4.2 4.4 4.5 5.0

State Taxes ($M)

Sedgwick

2.0 2.2 2.1 2.8 2.6 2.5 2.5 2.4 2.6 2.7 2.8 3.1

ong>Travelong> Spending ($M) 1.2 1.2 1.3 1.2 1.2 1.1 1.1 1.3 1.6 1.6 1.7 1.7

Earnings ($M) 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.4

Employment (jobs) 30 30 30 30 20 20 20 30 30 30 30 30

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

State Taxes ($M)

Summit

0.0 0.1 0.1 0.1 0.1 0.0 0.0 0.1 0.1 0.1 0.1 0.1

ong>Travelong> Spending ($M) 405.8 432.0 435.8 476.8 484.5 468.0 458.7 440.7 480.4 493.1 557.6 600.6

Earnings ($M) 111.5 119.0 121.3 132.3 134.0 129.6 127.4 122.0 132.0 133.8 148.1 160.1

Employment (jobs) 7,050 7,150 6,750 7,250 6,900 6,360 6,270 5,840 6,160 5,940 6,310 6,250

Local Taxes ($M) 15.5 16.5 16.6 18.2 18.6 17.9 17.5 16.7 18.1 18.9 21.5 23.4

State Taxes ($M) 12.1 12.9 13.1 14.3 14.4 13.6 13.3 12.8 13.9 14.3 16.1 17.4

DEAN RUNYAN ASSOCIATES PAGE 47


County Overnight ong>Travelong> ong>Impactong>s, 1996-2007p

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007p

Teller

ong>Travelong> Spending ($M) 95.0 104.2 96.5 88.6 86.4 89.9 86.6 94.0 98.9 97.8 99.3 91.2

Earnings ($M) 35.1 38.6 35.7 32.5 31.3 32.8 32.0 34.6 35.3 35.5 35.8 33.2

Employment (jobs) 2,070 2,170 1,900 1,670 1,540 1,530 1,420 1,490 1,450 1,440 1,440 1,270

Local Taxes ($M) 0.7 0.8 0.7 0.7 0.7 0.7 0.6 0.7 0.7 0.7 0.8 0.7

State Taxes ($M)

Washington

1.4 1.6 1.5 1.4 1.4 1.4 1.3 1.4 1.5 1.5 1.5 1.5

ong>Travelong> Spending ($M) 1.7 1.7 1.8 1.8 2.0 1.6 1.7 2.0 2.4 2.3 2.6 2.6

Earnings ($M) 0.5 0.5 0.5 0.5 0.6 0.5 0.5 0.6 0.7 0.6 0.7 0.7

Employment (jobs) 40 40 40 40 40 30 40 50 50 50 60 50

Local Taxes ($M) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

State Taxes ($M)

Weld

0.0 0.1 0.1 0.1 0.1 0.0 0.0 0.1 0.1 0.1 0.1 0.1

ong>Travelong> Spending ($M) 63.9 66.3 68.8 71.9 76.1 75.2 75.0 87.6 102.4 105.6 115.2 124.9

Earnings ($M) 18.0 18.8 19.8 20.5 21.4 21.3 21.4 24.8 28.4 29.1 31.2 34.2

Employment (jobs) 1,840 1,820 1,800 1,810 1,770 1,680 1,610 1,820 1,990 2,020 2,150 2,300

Local Taxes ($M) 1.4 1.4 1.4 1.5 1.6 1.7 1.6 1.9 2.1 2.1 2.3 2.5

State Taxes ($M)

Yuma

2.2 2.3 2.5 2.5 2.5 2.4 2.4 2.7 3.0 3.1 3.3 3.6

ong>Travelong> Spending ($M) 4.2 4.5 5.0 5.3 5.7 6.1 6.0 5.5 6.2 6.9 7.9 8.3

Earnings ($M) 1.3 1.5 1.7 1.8 1.9 2.1 2.1 1.8 2.0 2.2 2.5 2.6

Employment (jobs) 140 140 170 170 170 180 180 150 170 180 190 180

Local Taxes ($M) 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1

State Taxes ($M) 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.3

PAGE 48 DEAN RUNYAN ASSOCIATES


APPENDICES

Appendix A. Regional ong>Travelong> ong>Impactong> Model

Appendix B. Definition ong>ofong> Terms

Appendix C. NAICS Industries

DEAN RUNYAN ASSOCIATES PAGE 49


APPENDIX A

Regional ong>Travelong> ong>Impactong> Model

This appendix provides a brief overview ong>ofong> methodology, terminology and

limitations ong>ofong> the Regional ong>Travelong> ong>Impactong> Model.

Direct ong>Impactong>s

ong>Theong> estimates ong>ofong> the direct impacts associated with traveler spending in

Colorado were produced using the Regional ong>Travelong> ong>Impactong> Model (RTIM)

developed by Dean Runyan Associates. ong>Theong> input data used to detail the

economic impacts ong>ofong> the Colorado travel industry were gathered from various

local, state and federal sources.

ong>Travelong> impacts consist ong>ofong> estimates ong>ofong> travel spending and the employment,

earnings and tax receipts generated by this spending. ong>Theong>se estimates are also

broken out by type ong>ofong> traveler accommodation and by the type ong>ofong> business in

which the expenditures occur.

Types ong>ofong> ong>Travelong> ong>Impactong>s Included

Most ong>ofong> the travel that occurs in Colorado is included in the scope ong>ofong> this

analysis. ong>Theong> purpose ong>ofong> such travel can be for business, pleasure, shopping,

to attend meetings, or for personal, medical or educational purposes. All trips

to Colorado by U.S. residents and foreign visitors are included. ong>Theong> travel ong>ofong>

Colorado residents to other destinations within Colorado is included, provided

that it is neither commuting nor other routine travel. ong>Travelong> to non-Colorado

destinations by Colorado residents is not included as a component ong>ofong> visitor

spending. Outbound air travel impacts and spending on travel arrangement

services are included in the “Other ong>Travelong>” category.

ong>Theong> impacts associated with both overnight and day travel are included if the

travelers remain at the destination overnight or the destination is over 50

miles, one-way, from the traveler's home. ong>Theong>se definitions are used to screen

and, if necessary, to interpret and adjust local data used for travel impact

measurements.

Transportation ong>Impactong>s

ong>Theong> focus ong>ofong> this analysis is on the destination-specific impacts ong>ofong> visitors. This

is straightforward with respect to the spending on commodities such as

accommodations, food services, recreation and retail purchases. It is less

obvious with respect to ground and air transportation services, in that

transportation provides a link between an origin and destination. In this

report, the impacts related to spending on transportation are allocated to the

location (i.e., county) in which those spending impacts occur, regardless ong>ofong>

whether that location is the ultimate destination ong>ofong> the visitor. For this reason,

urban counties will tend to have relatively greater transportation impacts even

though some ong>ofong> that spending on transportation will be related to visits at other

destinations.

PAGE 50 DEAN RUNYAN ASSOCIATES


ong>Impactong> Categories

ong>Theong> specific categories ong>ofong> travel impacts included in this analysis are as follows:

ong>Impactong>

Category

Description

Expenditures Purchases by travelers during their trip, including lodging taxes and other

applicable local and state taxes, paid by the traveler at the point ong>ofong> sale.

Earnings ong>Theong> earnings (wage and salary disbursements, earned benefits and

proprietor income) ong>ofong> employees and owners ong>ofong> businesses that

receive travel expenditures. Only the earnings attributable to travel

expenditures are included; this typically is only a portion ong>ofong> all

business receipts.

Employment Employment associated with the above earnings; this includes both

full- and part-time positions ong>ofong> wage and salary workers and

proprietors.

Local Tax

Receipts

State Tax

Receipts

Tax receipts collected by counties and municipalities, as levied on

applicable travel-related purchases, including lodging, food and

beverage service, retail goods and motor fuel taxes. ong>Theong> local share

ong>ofong> the state sales tax is also included in this category. Property taxes

are not included.

ong>Theong> state share ong>ofong> the state sales tax, state lodging and motor fuel

taxes, auto rental taxes, modified business taxes, entertainment taxes

and gaming taxes are included in state tax receipts.

Visitor Categories

ong>Travelong>ers are classified according to the type ong>ofong> accommodation in which they stay.

ong>Theong> types ong>ofong> visitors are as follows:

Type ong>ofong> Visitor Description

Hotel, Motel, B&B ong>Travelong>ers staying in hotels, motels, resorts, bed & breakfast

establishments, and other commercial accommodations, excluding

campgrounds, where a transient lodging tax is collected.

Campground ong>Travelong>ers staying in a privately owned (i.e., commercial) or

publicly managed campgrounds.

Private Home ong>Travelong>ers staying as guests with friends or relatives.

Vacation Home ong>Travelong>ers using their own vacation home or timeshare and those

borrowing or renting a vacation home where a transient lodging

tax is not collected.

Day ong>Travelong> Both in-state and out-ong>ofong>-state residents whose trip does not

include an overnight stay at a destination in Colorado.

DEAN RUNYAN ASSOCIATES PAGE 51


Reporting Format

A description ong>ofong> the headings and categories ong>ofong> the detailed direct impact

tables is provided below.

• Total Direct ong>Travelong> Spending includes the total visitor spending at

destination, described above, plus spending on travel agencies and

resident air travel (other spending). Total direct travel spending does

not include secondary (indirect and induced) effects.

• Visitor Spending by Type ong>ofong> ong>Travelong>er Accommodation refers to the total

direct spending ong>ofong> each category ong>ofong> visitor at that destination (county or

state). For example, the spending ong>ofong> visitors that stayed at hotels or

motels includes their spending on accommodations, food & beverage

service, recreation, transportation and all other visitor related

commodities.

• Visitor Spending by Commodity Purchased refers to the total spending

on each commodity for all types ong>ofong> visitors. For example, the total

spending on Food & Beverage Services includes spending by visitors

staying in hotels, private campgrounds, private homes and the other

types ong>ofong> accommodation. ong>Theong> total spending on commodities is

identical to the total spending by type ong>ofong> accommodation.

ong>Theong> next two sections, ong>Travelong>-Generated Earnings and Employment by

Industry, provide estimates ong>ofong> travel-generated earnings and employment that

are based on an industry, rather than a commodity, classification. A business

that is classified in a particular industry may include more than one

commodity. For example, a resort that is classified in the accommodation

industry may provide accommodations, food and beverages, and recreation.

• Industry Earnings Generated by ong>Travelong> Spending includes the payroll,

other earned benefits and proprietor income ong>ofong> all employees in that

industry classification.

• Industry Employment Generated by ong>Travelong> Spending includes all fulland

part-time employees. This includes payroll employees covered by

unemployment insurance and those that are not, as well as proprietors.

ong>Theong> final section provides an estimate ong>ofong> tax receipts generated by travel

spending.

• Tax Revenues Generated by ong>Travelong> Spending provides a breakout ong>ofong>

local and state a tax receipts. ong>Theong> specific taxes are listed on the

preceding page.

PAGE 52 DEAN RUNYAN ASSOCIATES


Interpretation ong>ofong> ong>Impactong> estimates

Users ong>ofong> this report should be aware ong>ofong> several issues regarding the

interpretation ong>ofong> the impact estimates contained herein.

ong>Theong> employment estimates in this report are estimates ong>ofong> the total

number ong>ofong> full- and part-time jobs directly generated by travel spending,

rather than the number ong>ofong> individuals employed. Both payroll jobs and

self-employment are included in these estimates. Caution should

therefore be used in comparing these estimates with other employment

data series.

• In general, estimates ong>ofong> small geographic areas (e.g., rural counties) are

less reliable than estimates for regions or metropolitan counties. Trend

analysis and comparisons ong>ofong> counties with relatively low levels ong>ofong>

travel-related economic activity should therefore be interpreted

cautiously.

ong>Theong> estimates ong>ofong> travel impacts published in this report will necessarily

differ somewhat from estimates generated from different models,

methodologies and data sources. Nonetheless, it should be

emphasized that all credible estimates ong>ofong> direct travel impacts at the

state level, including those ong>ofong> Dean Runyan Associates, are ong>ofong> similar

magnitude.

DEAN RUNYAN ASSOCIATES PAGE 53


DEFINITION OF TERMS

APPENDIX B

Accommodation: Spending for lodging by hotel and motel guests, campers and

vacation home users.

Air Transportation: Air passenger spending attributable to travelers in and to

Colorado. ong>Theong> spending total includes air travel spending made outside Colorado

for travel to Colorado, purchases by Colorado residents who travel outside the state,

and air travel within the state.

Campers: ong>Travelong>ers staying at RV parks and commercial campgrounds or at public

campgrounds such as those in State or National Parks.

Day Visitor: A traveler whose trip does not include an overnight stay and who

travels out ong>ofong> his/her local area (50+ miles one way).

Destination Spending: Spending by travelers at or near their destinations. This

excludes spending on air transportation and for travel arrangement. All automobile

operating expenses are included in the ground transportation component ong>ofong>

destination spending.

Earnings: Total earnings include wage and salary disbursements, other earned

benefits and proprietor income. Only the earnings attributable to travel

expenditures are included.

Eating, Drinking: Businesses serving food and beverages for immediate

consumption. In addition to table service restaurants, this category includes fastfood

outlets and refreshment stands.

Employment: Industry employment (jobs) associated with the travel-generated

payroll and proprietors. This includes both full- and part-time positions.

Expenditures: Purchases by travelers during their trip, including lodging taxes and

other applicable local and state taxes paid by the traveler at the point ong>ofong> sale.

Food Stores: Grocery stores, supermarkets, fruit stands, retail bakeries, and other

businesses selling food for consumption ong>ofong>f the premises.

Ground Transport: Spending on car rentals, gasoline and other vehicle operating

expenses, and on local transportation such as taxi, bus and train.

PAGE 54 DEAN RUNYAN ASSOCIATES


Hotel and Motel Guests: ong>Travelong>ers staying in hotels, motels, resorts, bed &

breakfast establishments, condominiums, and other lodging places where the

transient lodging tax is collected.

Local Tax Receipts: Tax revenue collected by counties and municipalities, as levied

on applicable travel-related businesses (includes the transient lodging and local

sales taxes).

Private Home Guests: ong>Travelong>ers staying as guests with friends or relatives.

Receipts: ong>Travelong> expenditures less the sales and excise taxes imposed on those

expenditures (also referred to as business receipts).

Recreation: Spending on amusement and recreation, such as admissions to tourist

attractions.

Retail Sales: Spending for gifts, souvenirs and other items (excludes spending listed

separately, such as food stores or recreation).

Spending Distributions: Information from visitor surveys showing how spending by

each type ong>ofong> visitor is divided between various business categories.

State Tax Receipts: State sales taxes, personal and business income taxes, motor

fuel taxes, and car rental taxes attributable to travel expenditures.

Transient Occupancy Tax: A local tax charged on lodging (also referred to as room

tax, transient lodging tax, hotel tax or bed tax).

ong>Travelong>: A day or overnight trip that is not ong>ofong> a local or commuting nature. ong>Travelong>

may be for business or pleasure purposes.

ong>Travelong> Arrangement: Spending for fees paid to travel agents and tour operators.

ong>Travelong>er: A person traveling in the state ong>ofong> Colorado. A traveler may be a Colorado

resident or a resident ong>ofong> another state. ong>Theong> terms traveler and visitor have the same

meaning in this report.

Vacation Home User: ong>Travelong>ers using their own vacation home or timeshare and

those renting a vacation home or privately-owned cabin where transient occupancy

tax is not collected.

DEAN RUNYAN ASSOCIATES PAGE 55


TRAVEL IMPACT INDUSTRIES MATCHED TO 1997 NAICS

TRAVEL IMPACT INDUSTRY

Accommodation & Food Services

NAICS INDUSTRIES* (code)

Approximate

Pct. ong>Travelong>

Accommodation (721) 80%

Food Services and Drinking Places (722)

Residential Property Managers (531311)

20%

Arts, Entertainment & Recreation 40%

Performing Arts, Spectator Sports (711)

Museums (712)

Amusement, Gambling (713)

Scenic and Sightseeing Transportation (487)

Miscellaneous Industries (see note**)

Retail

Ground Transportation

Air Transportation

ong>Travelong> Arrangement Services

Food & Beverage Stores (445) 5%

Gasoline Stations (447) 15%

Clothing and Clothing Accessories Stores (448) 5%

Sporting Goods, Hobby, Book, and Music Stores (451) 5%

General Merchandise Stores (452) 5%

Miscellaneous Store Retailers (453) 5%

Interurban and rural bus transportation (4852)

Taxi and Limousine Service (4853)

Charter Bus Industry (4855)

Passenger Car Rental (532111) 70%

Parking Lots and Garages (812930)

Scheduled Air Passenger Transportation (481111) 70%

Support Activities for Air Transportation (4881)

ong>Travelong> Agencies (56151) 100%

Notes: *Government enterprises (e.g., park systems) are included in this classification.

**Includes parts ong>ofong> industries in other sectors (e.g., accommodation, charter bus).

A more detailed description ong>ofong> these industries can be found at http://www.ntis.gov/naics.

APPENDIX C

PAGE 56 DEAN RUNYAN ASSOCIATES

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