V

• MARCH 17, 1975
NATIONAL EXECUTIVE EDITION
Including the Stc'ional News Pages ol All Editions
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THE NATIONAL FILM WEEKLY
Published In Nine Sectional Editions
Edncr-m-Chie: and Publisher
BEN SHLYEN
JESSE SHLYEN Mananing Editor
MORRIS SCHLOZMAN ...Business Mgr.
GARY KABRICK Equipment Editor
Publication Offices: 825 Van Brunt Blvd.,
Iwnsas City. »li). 64124. (810) 241-7777
Eastern Offices: 1270 Skth Avenue, Suite
2403, IJockefeller Center, New York, N.Y.
10020. (212) 265-6370.
Western Offices: 6425 Hollywood Blvd.
Suite 211, Holl.vwood. Calif., 90028.
(213) 465-1186.
London Office—Anlhony Gruner, 1 Woodberry
Way. Finchley, N. 12, Telephone
Hillside 6733.
THE MOUDUN THEATRE Section Is
included in one issue each month.
Albuquerque: Chuck AHttlestadl, Boi
8514, Station C.
Atlanta: Geneiieve Camp, 186 Lindbergh
Drive, N.E. 30305.
Ballimore: Kate Savage, 3607 Sprlngdale
.Vvc.. 21216.
Boston: Erne.st Warren, 1 Colgate Itoad,
Needhara. Mass. 021U2.
Charlotte: Blanche Carr, 912 B. Park Ave.
Chicago: Frances B. Clow, 176 North
Kenilwortli. Oak I'ark, III. 60302. Tele.
(312) 383-8343.
Cincinnati: Fiances Hanford, 3433 Clifton
Ave. 45220. Teelphone 221-8654
Cleveland: Lots Baumoel, 15700 Van Aken
Blvd., Shaker Heights. Ohio 44120.
Columbus: Fred Oestreicher. 47 W. Tulane
lid., 43202.
Dallas: Mable Gulnan, 5927 Winton.
Denver: Bruce Marshall. 2881 S. Cherry
Way 80222.
Dea Moines: Anna Lee Poffenberger, 20OO
Grand Ave., West Des Moines 50265.
Detroit: Vera Phllllpe. 131 ESIiott St..
West. Wind.sor, ()nt. N9A 5V8.
Hartford: Allen M. Wldem, 30 Pioneer
Drive, W. Hartford 06117, 232-3101.
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W. Washington 46222.
Jacksonville: Robert Cornwall, 3233 College
St., 32205. Tele. (904) 389-5144.
Memphis: Kaye T. Adams, 3041 Kirkcaldy
Itoad 38128. 357-4562.
Miami: Martha Lummus. 622 N.E. 98 St.
Milwaukee: Wally L. Meyer, 3453 North
I5tb St., 53206. LOcust 2-5142.
Minneaiiolls: Bill Dlehl, St. Paul Dispatch.
63 E. 4tb St., St. Paul. Mhin.
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Mendcz St. 70122.
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N.W. 37th St.. Oklahoma City. Okla.
73118. Telephone (405) 528-2888.
Philadelphia: Maurie H. Orodetiker, 312
W. Park Towne Place. 19130. Tele.
(215) 567-4748.
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No. 10. 85018.
Pittsburgh: R. F. Kllngensmith, 616
Je.mette, Wilkinsburg 15221. Telephone
412-241-2809.
Portland. Ore.: Carl Eugene Koch. 11601
Southeast Foster Road, 97266.
St, Louis: Fan R. Krause. 818A Longacre
Drive, St. Louis, Mo. 63132. Tele.
(314) 991-4746.
Salt Lake City: Keith Perry. 264 E. 1st
South. 84111. Tele. (801) 328-1641.
San Antonio: Gladys Candy. 619 Cincinnati
Ave. 782-5833.
San Francisco: Kathleen MacKenzie, 644
Golden Gate Ave., 94102. Telephone
(415) 441-5500.
Seattle: Stu Goldman. 4273 Woodland
Park Ave. North 98103. Telephones:
(206) 634-3090 or 782-5833.
Washington: Virginia R. Collier, 6112
Connecticut Ave., N.W. EM 2-0892.
IN CANADA
Calgary: Ma.vine McBean. 3811 Edmonton
Trail N.E. T2E 3P6.
Montreal: Tom Cleary, Association des
Proprietaires de CMnemas dn Quetoec,
3720 Van Home, Suite 4-6. n3S 1Z7.
Ottawa: Abby Hagyard. 235 Cooper
St., Apt. 2. K2P 002. Tele (613)
238-3913.
Toronto: .1. W. Agnew. 274 St. John's
Rd.. MOP IV5.
Vancouver: Jimmy Davie, 3246 W. 12th.
V6K 2R8.
Winnipeg: Robert Hucal, 600-232 For-
(nse Ave. R3C OBI.
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Published weekly, except one issue at
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National Executive Edition, $15.00; foreign,
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Vol. 106
MARCH 17,
No. 23
1975
FROM
PROBLEMS SEEKING SOLUTION
time to time, we receive letters
from exhibitors who tell us of the
problems they are having in obtaining
films that have not been shown on TV.
Anca the problem is aggravated when they
finfS that a picture currently booked is
slated for TV showing at the same time.
In recent weeks we have received calls
from a number of
theatremen who expressed
great concern over the escalation
of telecasts of top feature films, with
many telling us of attendance drop-offs
that coincided with the airing of major
motion pictures on "the tube."
Attributing this, not only to the primetime
showings of prime film product on
TV, but also to the public curiosity about
new midyear TV programs (although
many of the latter have proved to be
busts and are being canceled) , exhibitors
expressed doubts about further theatrical
drawing power of some of the features
which have received video exposure. Their
big concern, however, was over the future,
because the producer-distributors
were making it possible for TV to be more
competitive to theatres than ever. And
they are dreading the time when some
of the recent blockbusters make their appearance
on prime-time TV. That, of
course, already has begun!
"Just imagine," said one of these theatremen,
"what will happen to our attendance
on the nights that such films are
telecast! We know from what we already
have experienced that we can expect
empty houses. Furthermore, the 'lift' this
will give to TV, as examples of the quality
entertainment it is offering, inevitably
will generate increased TV-watching at
other times."
This is a great business, as we have said
enthusiastically on many occasions. But
as much as we love it, we don't always
understand it. Among the reasons is one
that seems to be a congenital fault—the
playing of both ends against the middle
—that so much holds back the industry's
progress. The seeming total disregard for
the buyer on the part of the seller that
deters any effort to build for tomorrow;
the disregard for the needs of those who
helped to build up faltering distribution
companies by giving them playdates for
unworthy product, only to find they now
have to bid for the chance to play good
product when it comes along, is indeed
enigmatic!
What brings this about? The fast buck!
Policies and practices are made and broken
to gather in the fast buck; and when
one angle no longer works, another readily
is brought into play.
Ever since the inception of TV, the play
has seemed to go in its direction. While
pictures no longer are being sold to TV
in entire inventories—as in the first
breakthrough—those that are being sold
are selective—choice product that is as
many times stronger in detraction value
for theatres as the price is many times
more than when such sales were made in
the dozens.
Vintage product, some two and three
decades old, with which the sales to TV
were started, became "younger and
younger" with each passing year. Exhibitors
pleaded for "clearance" over TV of at
least five years and some promises in that
regard were made. But now, films as recent
as last month's are appearing on
TV (and on CATV in many areas—on a
regular basis) and on prime time.
This might have less, or little, effect on
theatre attendance if the product for
theatres were strengthened, (Quality-wise,
as urgently as the need to meet the added
strength theatrical product is giving to
TV.
Producer-distributors have their problems,
too, some of which are caused by
practices engendered by exhibitors. But
the amelioration of these problems is beginning
to take hold and the chance for
overcoming them is growing. However,
the density of the "woods" surrounding
TV competition is, by far, more difficult
to penetrate.
If the motivation of producer-distributors
toward increasing sales of top-quality
films to TV is being conducted in their
need for the financing of filmmaking for
the theatrical market, the exhibitors need
to find a solution to that problem. Exhibitor
investment in picture company
stocks has been suggested as one approach
to a solution. If this can be permitted
in the instance of a TV entity buying
a filmmaking company to pi'oduce
pictures for its needs; if the three major
networks can finance the making of films
(as they are doing) for their needs, in
addition to their acquisitiveness that may
lead to a monopoly of almost-current
film product, maybe the Department of
Justice's stand against similar moves by
theatremen can be changed.
However, whether or not this is the
solution to the exhibitors' product dilemma,
the need to find a solution was never
more urgent!
kJc'i^

n
CAMBIST FILMS LEE HESSEL, President
850 7th AV E. NYC. NEW YORK 10019 (212)-586-5810
FOR THE
BIG ONE
1975
LOCAL REPRESENTATIVES
PHILADELPHIA
Schuyler Bcottie
(215) 68I-114S
CHARLOTTE
Bob McClure
(704) 333-0369
KANSAS CITY, ST. LOUIS
DES MOINES, OMAHA
John Shipp
(116) 421-1692
CLEVELAND
Jock Koufmon
(216) 781-0622
CHICAGO, MILWAUKEE,
MINNEAPOLIS
Charles Teifcl
(312) 346-2566
ALBANY, BUFFALO,
NEW YORK CITY
Thomos Goughron
(212) 5S6-S810
DALLAS, OKLA. CITY
Leon Couch
(214) 742-4869
WASHINGTON
Ross Wheeler
(202) 244.1S00
CINCINNATI,
INDIANAPOLIS, DETROIT
Jo Harrison
(513) 579-8090
PITTSBURGH
Dove Silverman
(412) 281-1630
NEW ORLEANS, MEMPHIS
Ron Pobsf
(504) 837-8788
ATLANTA, JACKSONVILLE
Jock Voughon
(404) 523-7531
L.A., SAN FRAN.,
SEATTLE, PORTLAND
Jerry Persell
(213) 733-1123
BOSTON, NEW HAVEN
Ellis Gordon
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wHOLESOME

I
More Special Events Are Scheduled
For Show-A-Rama in
KANSAS CITY—Addressing the Show-
A-Rama 18 convention on behalf of Tayior-
Laughlin Distribution
Co., at the Tuesday
f»)
( 1 S) luncheon, will be
John Rubel. chief
executive officer of
Bill) Jack Enterprises.
Rubel. a graduate
of California Institute
of Technology, brings
to the film marketing
business a remarkable
background. Having
John Rubel
served as director of
Airborne Systems for the Hughes Aircraft
Co., he went on to become deputy director
of research and engineering in Robert Mc-
Namara's defense department during the
Kennedy Administration. Starting in 1963,
he served for 10 years with the Litton Industries
rising to senior vice-president in
charge of industrial systems and equipment
group.
His industrial efficiency techniques
brought immense success to the wholly unfamiliar
world of motion pictures. His innovative
work on four walling of "Billy Jack"
led directly to the grand strategy for the
unprecedented massive release of "The Trial
of Billy Jack." Total boxoffice tally for all
three "Billy Jack" films is about to surpass
$200,000,000.
Rubel will accept a special Show-A-Rama
Award in behalf of Taylor-Laughlin at the
Crown Center Hotel, convention headquarters.
Other BJE executives who will attend
include Roger Reese, v. p. of field operations;
Lou Marks, sales consultant; Arthur
Canton, v. p. advertising-publicity; Alex Podhorzer,
marketing services v. p.; and Diane
Lomond, casting director.
Alison Benkle, Russell Lane, Michelle
Wilson, Patti Clifton and Carol Estes. five
young actresses prominent in BJE"s films,
also are scheduled to attend.
Award to Jeff Bridges
Jeff Bridges will receive the Best Supporting
Actor award as Show-A-Rama"s Baccalaureate
Luncheon to
be sponsored by
MGM Thursday (20).
The award is for
Bridges' j>erformance
in "Hearts of the
West," a Bill/Zieff
Production for MGM.
The comedy-drama
about an ingenious
Iowa farm boy who
aspires to stardom in
Hollywood of the '30s
Jeff Bridges
also stars Andy Griffith, Donald Pleasence
and Alan Arkin. United Artists will release
the film in the U.S. and Canada.
Jeff is the younger brother of Beau (also
to appear at Show-A-Rama) and son of
Kansas City
actor Lloyd Bridges. He made his acting
debut at the age of 8 in his father's television
series, "Sea Hunt." After dramatic
training with Uta Hagen, Jeff has appeared
in numerous films including "Fat City,"
"Bad Compan\." "Thunderbolt and Lightfoot"
and "The Last Picture Show," for
which he won an Oscar nomination as Best
Supporting Actor.
Honor to Daniel Melnick
Thursday afternoon's MGM seminar will
be hosted by Daniel Melnick senior vicepresident
and head of worldwide production,
Richard Kahn, vice-president of worldwide
advertising, publicity and exploitation,
and Ted Hatfield, v-p of advertising and
publicity. Melnick will be on hand to receive
the Producer of the Year Award from
Show-A-Rama.
A chuck wagon barbequc dinner hosted
by Walt Disney Productions will end Tuesday's
(18) activities at Show-A-Rama. Representing
Disney will be Irving Ludwig,
president of Buena Vista Distributing. Ludwig
is expected to show highlights from upcoming
Disney releases including "Escape
to Witch Mountain," "The Apple Dumpling
Gang" and "One of Our Dinosaurs is
Missing."
Among others to be honored will be Ann-
Margret and James Caan as male and female
Stars of the Year; Clint Eastwood,
Director-Actor of the Year Award; Beau
Bridges and Marilyn Hassett. named as male
and female Stars of Tomorrow.
Irwin Yablans Is Now V-P
For Cinemation Sales
HOLLYWOOD— Irwin Yablans, producer
and key sales and distribution executive
at Paramount Pictures, has taken over
his duties as vice-president and general sales
manager of Cinemation Industries.
Yablans left his Paramount post before
Cinemation announced his appointment
Monday (10). His first move at Cinemation
will be to set up national distribution plans
for "Stavisky" which, Yablans said, already
has recouped the company's investment in
its first three engagements in Los Angeles,
New York and Washington, D.C.
Appointment of Yablans was described
by Jerry Gross, Cinemation president, as
"one of the most important expansion
moves in our ten-year history."
Gross said Yablans' knowledge of production
will prove "an invaluable asset"
because the company is about to embark
upon a plan to increase its production
schedule greatly.
Yablans began his career in 1956 when
he joined Warner Bros, and worked there
in various sales positions until 1962. He
was with Paramount for the past 13 years,
serving as the company's Western sales
manager from 1965 to 1972 when he became
a producer.
WC Trailer Operation
Is Acquired by CFA
HOLLYWOOD—Acquisition of the West
Coast operations and facilities of Optical
West/ National Screen Service by Creative
Film Arts will assure a continuing supply
of motion picture trailers and other filmed
promotional material to exhibitors, it was
emphasized by CFA executive vice-president
Norman Ross.
Purchase of the National Screen operation
was announced by Bob Williams,
president of CFA, who said the acquisition
makes it possible to expand CFA operations
into making trailers for feature films as
well as making the company "a total service
facility for post-production needs in all
fields,"
"We're going to keep the same staff of
ten from National Screen and add our 20
people, making it a much stronger company
totally," Ross said.
Exhibitors at the recent ShoWesT '75
convention in San Diego expressed concern
during panel discussions on film promotion
that talk of National Screen closing its
West Coast operation could result in a
shortage of trailer material for films they
schedule to show.
Ross emphasized that trailer production
will get a bigger boost from the new operation.
"We'll continue production of TV
commercials but we'll be able to work
hand-in-hand on trailers because I worked
on trailers for Columbia and Bob did the
same at Universal," Ross said.
He said CFA has four editors who,
although they have worked mainly on TV
commercials, now will use their "experience
of many years in cutting trailers" in that
field as well.
CFA also will be able to use its own
commercial distribution system to distribute
trailers as well as utilizing National Screen
Service distribution services in the East,
Ross said.
In addition, he said, CFA will be able
to "dovetail" its commercial production to
fit the needs of motion picture producers
who want to use TV advertising, producing
both the TV commercial and the trailers
that go to the exhibitors.
'We now will be able to offer a totally
controlled service from one source," he
said, utilizing the writing, title design, production
and editing know-how which CFA
had developed along with the abilities of
the staff acquired from NSS.
Crown Int'l Again to Host
Show-A-Rama Kickofi
KANSAS CITY — Crown International
Pictures, following its custom of previous
years, again will kick off Show-A-Rama.
According to president Mark Tenser, his
company wiU host a cocktail reception
Wednesday evening (17) at the Crown Center
Hotel.
Attending will be Crown executives
George M. Josephs, general sales manager,
and Spence Steinhurst, director of advertising
and publicity.
BOXOFFICE :: March 17, 1975

Jury Verdict Is Upheld
In Antitrust Lawsuit
WASHINGTON, D.C.—Stanley E. Sacks
of Sacks. Sacks & Tavss, Norfolk, Va. -based
law firm, attorney for Azalea Drive-In and
Twin Drive-ln, plaintiff Virginia corpwrations
headed by Ernest H. Price, president,
February 25 received a favorable opinion
from U.S. Dist. Court Judge Richard B.
Kellam. Judge Kcllani approved a jury verdict
which 'awarded $300,000 to Price.
Sacks' exhibitor client.
Defendants in the antitrust lawsuit were
the law firm of Sargo>. Stein cV Hanft, two
of its employees and nine major distributors
—Paramount Pictures Corp.. Metro-Goldwyn-Mayer,
20lh Ccnturs-Fox Film Corp..
Warner Bros. Distributing Corp., Buena
Vista, United .Artists, Universal Film Exchanges,
Columbia Pictures Industries and
American International Pictures. Sargoy.
ct al, had the New York firm of Phillips,
Nizer, Benjamin, Krim & Ballon as counsel,
in addition to an area law firm.
Judge Kellam denied the motions of the
defendants for a directed verdict and their
motion to set aside the verdict and enter
judgment or, in the alternative, for a new
trial. This now is a final judgment in the
district court.
.Attorney Sacks recalls that the plaintiff
exhibitors had filed suit against the distributors
and their law firm, along with two
employees of the law firm, alleging that all
had acted illegally in violation of federal
antitrust laws in obtaining from the exhibitors
a promissory note in the amount of
$70,000. It was charged that film supply to
plaintiffs otherwise would be
"cut off." The
note was claimed to represent film rental
on alleged underreporting of receipts by the
exhibitors.
The jury verdict represented a finding
that the distributors were not entitled to
that money and that they had obtained it
in violation of the antitrust laws by reason
of a coercive threat. The district judge's rejection
of the defendants' motion to set
aside that verdict further represented an
approval by the court of the jury's findings.
Under provisions of the antitrust laws, the
court tripled the amount of damages found
by the jury and awarded $300,000 to the
exhibitors.
Sargoy, et al. claimed that there was no
evidence of conspiracy and illegal combination.
It further was contended that there
were other legal deficiencies in the verdict,
such as a claim that the field auditor for
Sargoy, Stein & Hanft did not have legal
authority to act for the nine distributors and
the law firm and that the exhibitors suffered
no damages as a result of their conduct.
'Tidal Wave' Openings
HOLLYWOOD—New World Pictures
president Roger Corman has finalized a
deal to release 'Tidal Wave." a Max Youngstein
production which deals with a volcanic
eruption in the Pacific which triggers a
series of tidal waves, landslides and fires
which destroy Japan. "Tidal Wave" will
open May 21 in the Kansas Citv and Cleveland
areas.
Avco Embassy Schedules Release
Of 20 Features in 18 Months
NEW YORK—Avco Embassy Pictures
uill have 20 feature-length motion pictures,
with production budgets of more than $30.-
000,000 in release within the next 18
months, it was disclosed b\' William E.
Chaikin, president.
Currently in distribution are "The lama
rind Seed. " starring Julie Andrews and
Omar Sharif, produced by Ken Wales and
directed by Blake Edwards; "Homebodies,"
starring Peter Brocco and Paula Trueman,
produced by Marshal Backlar and directed
by Larry Yust. and Joseph E. Levine's
presentation of "The Night Porter," starring
Dirk Bogarde and Charlotte Rampling.
directetl by Liliana Cavani.
FiliiLs Awaiting Release
Films completed and awaiting release
include
Joseph E. Levine's presentations of
"This Time I'll Make Yoli Rich. " starring
Tony Sabato and Robin MacDavid, directed
by Frank Kramer, and "And Now My
Love," starring Marthe Keller and Charles
Denner, directed by Claude Leiouch;
Agatha Christie's 'Ten Little Indians,"
starring Oliver Reed and EIke Sommer.
produced by Harry Alan Towers and directed
by Peter Collinson; "The Driver's
Seat," a psychological drama starring Elizabeth
Taylor, produced by Franco Rossellini
and directed by Giuseppe Patroni
Griffi; "The Verdict," starring Sophia
Loren, produced by Carlo Ponti and directed
by Andre Cayatte; "Shatter," starring
Stuart Whitman, produced and directed
by Michael Carreras; "The Four Deuces,"
starring Jack Palance and Carol Lynley,
directed by William Bushnell jr., and produced
by Yoram Globus; and "Partizan,"
starring Rod Taylor and Adam West, produced
by Ika Panajotovic and directed b\
Stole
Jankovic.
Principal photography was just completed
on two ATV-Sir Lew Cirade productions.
"Kosvgin Is Coming." an espionage drama
starring George Segal, directed by Lou
Lombardo, produced by Jerry Bick with
Elliott Kastner as executive producer; and
"Man Friday," an updated version of the
Defoe classic starring Peter O'Toole and
Richard Roundtree, directed by Jack Gold,
produced by David Korda with Jules Buck
and Gerald Green as executive producers
Currently
Facing Cameras
Currently shooting in Los .Angeles is
"Farewell, My Lovely." starring Robert
Mitehum and Charlotte Rampling, based
on the famous m>stery novel by Raymond
Chandler imder the direction of Dick Richards.
An ATV-Sir Lew Grade production,
with Elliott Kastner as executive producer.
Currently shooting in Israel is "The Ace
of Diamonds," a suspenseful story of a
gem heist starring Robert Shaw, Richard
Roundtree, Shelley Winters and Barbara
Seagull, directed by Menaheni Golan and
produced by Yoram Globus.
.Also filming, in Mississippi, is "Turtle
Heaven, " starring Edward Bell, Jeff Corc\
and Sharon Farrell, produced and directed
by Robert Schnitzer. Filming in Spain is
"Leonor," a Gothic horror drama starring
Liv Ullmann, directed by Jean Luis Bunuel.
In the final stages of production is the
full-length animated feature, "Tubby the
luba," starring the voices of Dick Van
Dyke, Pearl Bailey and Jane Powell, produced
by Steve Carlin and Barry Yellen
and directed by Sam Singer.
Scheduled for early \975 production
starts are "Yokowald," produced by Clarence
Greene and directed by Russell Rouse;
"To the Devil—a Daughter," starring
Christopher Lee to be directed by Don
Sharpe.
Expanding on the company's renewed
distribution activities, Chaikin revealed release
pacts for foreign territories of all
Bing Crosby Productions attractions, the
first being "The Reincarnation of Peter
Proud." The second feature, "Walking Tall
2," is currently in production.
Two Reissues Charted for May
Avco Embassy will also re-release two
former Academy Award winners. Brut
Productions' "A Touch of Class," starrini;
George Segal and Glenda Jackson in late
March, and Joseph E. Levine's presentation
of 'The Lion in Winter," starring Peter
O'Toole and Katharine Hepburn in May.
Elise Marie Pratt Named
Miss Show-A-Rama 18
KANSAS CITY—Elisc Marie Pratt,
Overland Park. Kas.. was chosen from over
30 entrants, to be this
\ear's Miss Show-A-
Rama .It the motion
picture industry convention
March 17-20
at
Crown Center Hotel.
Following her graduation
from Shawnee
Mission South High
School in 1969. Miss
Elise Marie Pratt
Pratt attended Johnson
County Community
College, where she was on the Deans
and President's honorary list and was listed
in Who's Who in Junior Colleges. She plans
to receive a degree in elementary education
liom the University of Kansas.
Presently she is a full-time model with
Monza Modeling .Agency and recently spent
a full \ear traveling for a local coat manufacturer.
The daughter of Warren and Shirlee
Pratt was fourth runner-up for Miss Kansas
in 1969 and was chosen Miss Johnson County
Community College in 1970. Her hobbies
include water skiing, snow skiing, tennis
and swimming.
Support the Will Rogers Hospital.
BOXOmCE :: March 17, 1975

'
Slxrmo CHARLTON HESTON, tUk GARDNER,
GEORGE KENNEDY. LORNE GREENE. GENEVIEVE BUJOLD.
RICHARD ROUNDTREE
Co starnng MARJOE GORTNER, BARRY SULLIVAN.
LLOYD NOLAN, VICTORIA PRINCIPAL
Willen by GEORGE FOX and MARIO PUZO
Music by JOHN VI/ILLIAMS
Produced and directed by MARK RDBSON
Eieculive Producer JENNINGS LANG
A MARK ROBSON'FILMAKERS GROUP PRODUCTION
1^^^
sy^i>*^'
JACK LEMMON and WALTER MATTHAU
in a BILLY WILDER FILM
Co starring VINCENT GARDENIA. SUSAN SARANDON.
ALLEN GARFIELD. DAVID WAYNE. CHARLES DURNING.
AUSTIN PENDLETON, and CAROL BURNETT
Screenplay by BILLY WILDER & I A L DIAMOND
Based on the play by BEN HECHT and CHARLES MacARTHUR
Directed by BILLY WILDER
Eiecutive Producer JENNINGS LANG
Produced by PAUL MONASH
rober:
PEPPER
Co jiarrnj BO SVENSON. 80 BRUNOIN. SUSAN SARANOOH
GEOFFREY LEWIS and MARGOT KIOOER
Screenplay by WILLIAM GOLDMAN
_, »«** !.»»«•
Story by GEORGE ROY HILL
t^
*
Original Music HENRY MANCINI
Produced and directed by GEORGE ROY HILL
».«»*' i.*S*
Produced by CRAWLEY FILMS \^
EuGullve Producer F.R. CRAWLEY
Directed and edited by HOWARD ALK and SEATON FINDLAY
ROY SCHEIDER. ROBERT SHWV, RICHARD DREYFUSS
AZANUCK/BROWN PRODUCTION
Screenplay by PETER BENCHLEY and CARL GOTTLIEB
«ed on the novel by PETER BENCHLEY
'SIC by JOHN WILLIAMS
uirecied by STEVEN SPIELBERG
Produced by RICHARD D ZANUCK and DAVID BROWN
CO rtliV^^fltV^
CLINT EASTWOOD in
Starring GEORGE KENNEDY
Co-starring VDNEHAMcGEE.JAC
HEIDI BRUHL. THAYER DAVID.
GREGORY WALCOTT. and CLAUDINE AUGER.
A MALPASO COMPANY FILM
ScreenplaybyWARRENB MURPHY
Based on the novel by TREVANIAN
Music by JOHN WILLIAMS
Directed by CLINT EASTWOOD Produced by ROBERT DALEY
Eiecutrve Producers RICHARD D. ZANUCK and DAVID BROWN
JOHN VWYNE, KATHARINE HEPBUI
A HAL WALLIS PRODUCTION
Co-slarring RICHARD JORDAN. ANTHONY ZERBE.
JOHN MclNTIRE. PAUL KOSLO. RICHARD ROMANCITO
TOMMY LEE. STROTHER MARTIN
Written by MARTIN JULIEN
Suggested by the character "Rooster Cogburn" from the novel TRUE GRIT by CHARLES PDRTIS
Directed by STUART MILLAR
Music by LAURENCE ROSENTHAL
Associate Producer PAUL NATHAN
Produced by HAL B. WALLIS
A FILMWAYS/LARRY PEERCE PRODUCTION
Screenplay by DAVID SELTZER
Based on the book "A Long Way Up" by E. G. VALENS
Music by CHARLES FOX
Directed by LARRY PEERCE
Produced by EDWARD S.FELOMAN
"Richard's Window" Sung by OLIVIA NEWTON-JOHN
Lyrics by NORMAN GIM6EL
Music by CHARLES FOX
ii'lHiin
Also starring ANNE BANCROFT as the Countess
[SE PRODUCTION
Co-starrmg WILLIAM ATHERTON. CHARLES DURNING. RICHARD A. DYSART.
GIG YOUNG, ROY THINNES. BURGESS MEREDITH. PETER OONAT,
RENE AUBERJONOIS. ALAN OPPENHEIMER. JOANNA MOORE. ROBERT CLARY
Screenplay by NELSON GIDDING
Screen Story by RICHARD LEVINSON & WILLIAM LINK
Music Score by DAVID SHIRE
Directed by ROBERT WISE From THE FILMAKERS GROUP
A NEW MOTION PICTURE BY
(TENTATIVE TITLEl
Starring BEN MURPHY. WENOY HUGHES. JOHN CLAYTON
Special Appearance by PETER GRAVES
WMenbyJONCLEARY
a-^M
Music by TOM scon
^'
Oirectedby EARL BELLAMY
Produced by RICHARD IRVING
,*«*•* !««*
Screenplay by ERNEST LEHMAN
From the Novel "The Rainbird Pattern " by VICTOR CANNING
Directed by ALFRED HITCHCOCK
AFtIm by DON COSCARELLI and CRAIG MITCHELL
Starring GREGORY HARRISON. ROBBIE WOLCOTT. RORY GUY
Wrmen and directed by DON COSCARELLI & CRAIG MITCHELL
Produced by DON COSCARELLI Music composed and conducted by FRED MYROW

VCI's
1974 Humanitarian Award
To Be Given to English Couple
LONDON — Group Captain Leonard
Cheshire and his wife. Sue Ryder, will be
honored April 18 as the joint recipients of
the 1974 Humanitarian Award of Variety
Clubs International.
The award will be presented to them at
a ceremony at the Royal Festival Hall in
London on the final day of VCFs 48th annual
global convention April 14-18. Princess
Margaret is scheduled to attend the presentation.
The couple, first husband and wife to
ever share the coveted honor, will be cited
for "their work in the field of providing
homes, treatment and care for the sick,
handicapped and homeless in many parts
of the world," said Hollywood producer
Mike Frankovich, international president of
Variety Clubs.
Cheshire holds the Victoria Cross (Britain's
highest award for gallantry in action),
the Distinguished Service Order with two
bars, and the Distinguished Flying Cross.
Sue Ryder holds the Order of the British
Empire.
The Humanitarian Award was established
in 1938 and is given each year to the person
deemed to have rendered outstanding
service to his or her fellow men.
Last year, at the VCI conclave in San
Francisco, the award was presented to
Dorothy Buffum Chandler, assistant to the
chairman of the board and director emeritus,
the Times-Mirror Co., Los Angeles.
Past recipients include Prince Philip of
England, Earl Mountbatten of Burma, Sir
Winston Churchill. Sir Alexander Fleming.
Dr. Albert Schweitzer, Danny Kaye, Henry
Ford IL Konrad Adenauer, Herbert Hoover,
Gen. George C. Marshall, Cordell Hull,
Sister Elizabeth Kenny, George Washington
Carver, Helen Adams Keller, Dr. Jonas
Salk, Right Reverend Monsignor E. J.
Flanagan, Bernard Baruch, Bob Hope and
General Evangeline Booth.
Over 1,000 delegates are expected to
attend the convention from Variety Club
tents in the United States, Canada, Mexico.
Puerto Rico, Hawaii. Australia, Israel,
France, Ireland, the Channel Islands and
Britain, the host country.
VCI was established in 1927 and has
raised a total of over 260 million dollars for
homes, orphanages, hospitals and other
services for children who are handicapped
and underprivileged, and for research into
children's
diseases.
In 1974, more than 15 million dollars
was raised for such purposes.
MGM Gets 'Wild Track-
Motion Picture Rights
NEW YORK — Metro-Goldvvyn-Mayer
has acquired the motion picture rights to
"Wild Track," an original screenplay by
Peter L. Bellwood and Raymond J. Wagner,
it was announced Monday (10) by Daniel
Melnick, MGM's senior vice-president and
worldwide head of production.
Group Captain Leonard Cheshire
and his wife. Sue Ryder, who have been
named 1974 recipients of Variety international's
Humanitarian Award.
Col's 1975 Earnings
Outlook Favorable
NEW YORK—Columbia Pictures Industries
has announced earnings of $1.5
million in the first half of fiscal 1975, with
a dividend of 18 cents a share.
Alan J. Hirshfield, president and chief
executive officer of the company, said he
expects Columbia to do better in the last
half of the year, and projects a 1975 net
of at least $.3 million, or .36 cents a share.
In fiscal 1974, the company had a net loss
of $2.3 million, the third in three years.
Hirshfield's optimism is based in part on
the fact that the Allen family has purchased
more stock in the company, which now
totals 5 per cent. He also credits the new
management's line up of pictures now in
release as potentially big money-makers.
Cokmibia and its banks have agreed to
an amendment of a $140 million revolving
credit accord, the most significant effect
of which extends the maturity date of the
loans from 1976 to 1978, thereby reducing
and extending the payments.
Three Columbia Directors
To Exec. Committee
NEW YORK.— Leo laffe, chairman of
the board of directors of Columbia Pictures
Industries, announced that directors
David Begelman, Samuel L. Tedlow and
Irwin Kramer have been named to the
executive committee of the board, which
is headed by Matthew B. Rosenhaus.
Begelman is executive vice-president ol
the corporation, and president of the Columbia
Pictures division. Kramer is senior
vice-president of Allen & Co., Inc., investment
bankers. Tedlow is vice-chairman of
the board of the J.B. Williams Co., Inc.,
manufacturers of pharmaceuticals and toiletries.
Highest Annual Net,
4th Qtr. for MCA
UNIVERSAL CITY—The highest annual
revenues and net income in
MCA's history
has been reported. Fourth quarter revenues
and earnings were also the highest quarterly
results ever achieved by the company.
For the year ended Dec. 31, 1974 the diversified
entertainment company had net
income of $57,768,000, a 125 per cent increase
over the previous record net income
of $25,633,000 for 1973. Earnings per share
were $6.85 for 1974 as compared with
$3.06 for 1973. Revenues rose 54 per cent
to $641,874,000 from $417,784,000 reported
in 1973.
Net income for the fouilh quarter of
1974 was $17,045,000, up 114 per cent
over the $7,981,000 earned during the final
quarter of 1973. Earnings per share were
$2.01 for the fourth quarter of 1974, compared
with 95 cents for the previous year.
Revenues of $191,789,000 for the final 1974
quarter were 21 per cent higher than the
last quarter of 1973.
Lew R. Wasserman, MCA's board chairman
in commenting on the 1974 results indicated
that exceptionally strong performances
were recorded in the theatrical film,
records and music, and recreation services
op>erations.
Wasserman said that the company's operations
are continuing at a strong pace in
1975. He stated that his optimism for the
year is tempered only by uncertainties as to
the extent and duration of the economic
recession.
Wm. Nolan to Helm MPAA
Film Security Office
NEW YORK—Jack Valenti.
president of
the Motion Picture Ass'n of America, Tuesday
(11) announced the appointment of
two long-experienced FBI agents to direct
the Film Security Office, newly established
to help smash the multimillion-dollar annual
racket in stolen motion pictures.
Named director of FSO was William John
Nolan and appointed assistant director was
Ewing G. Layhew.
"These two professionals give special
competence and expertise to FSO's assignment
to bring film pirates to justice," said
Valenti.
FSO will coordinate its activities not
only with police and prosecutors throughout
the U.S. but with national police, Scotland
Yard, Interpol and other authorities
abroad, Valenti disclosed.
Located at 1800 North Highland Ave.,
Hollywood, Calif. 90028, the telephone
numljer of FSO is (213) 464-3117.
Peter Nero to Record Theme
From Col's 'Emmanuelle'
NEW YORK—Negotiations have been
completed by Arista Records for piano artist
Peter Nero to record the theme from Columbia
Pictures' "Emmanuelle," first X-
rated film to be distributed by the motion
picture company.
I
BOXOFFICE :: March 17. 1975

1
PTheum
pf^J^
Torso ^rrid36G
iKing
lorso"
(HK) >e Ills.
vrong n*^
lour
(Brenner) ^
iO)
Sharp
housL'
s;w UHI
Torso' Tasty lOG,
Minneupolis, !•> b 1
f'olent holdovers continue to nox
Orpheum (GCC)
, (2.760; $2-$3) -
their i>T 111 y^.l.... I "Tor^n" "Torso"
(
(Brenner) Vlrt^nr\^^\ c^..,.i *. «
f^ast $lO.OOf)
1^0^
%sWg>-::l!^.L::i^'KxceUent
(Brenner).
•Torso
$34 .1)00
Also Great in
Houston
Multiple:
r' Week
$46,000-
Held Over!
Enter...
if you dare
the bizarre
world of the
psychosexual
mind.
Joseph Brenner
presents a
Carlo Ponti production
^^WEDAREYDU
to keep your eyes open
met a man
who loved
beautiful girls
...but not
all in one
.'.,,piec;e. ;.;..
during every
terror-saturated
scene of "Torso"
from
Starring SUZY KENDALL
with Tina Aumont/John Richardson/Caria Brait/Luc Merenda
Directed by Sergio Martino • Produced by Antonio Cervi
A Leo Partners Film
Zr^
Distributed by Joseph Brenner Associates, Inc.
|R RESTRICTED^j
IN TECHNICOLOR
To preserve ttie
surprise ending,
no one admitted
during last
10 minutes.
t
JOSEPH BRENNER ASSOCIATES. INC.
570 Seventh Avenue. New York. NY 10018 • 212 354-6070 ^Naturally!
BOXOFFICE :: March 17, 1975

I
Five-City Benefit Premiere
For 'Great Waldo Pepper'
NEW YORK.—Universals 'The Great
Waldo Pepper," highlighted by personal
appearances of Hollywood stars and aviation
notables in each situation, premiered
in a gala five-city pattern March 12-14 in
Los Angeles, New York City, Washington.
D.C.; Austin, Texas and Salt Lake City.
The George Ro\ Hill film starring Robert
Redford was screened Wednesday (12) at
New York's Rivoli Theatre as a benefit for
Friends of CAN, the non-profit educational
arm of Consumer Action Now. The premiere
was themed to emphasize conservation
of fuel and the battle against pollution.
Celebrities Who Attended
Celebrities attending the colorful event included
Robert Redford, Paul Newman, Joanne
Woodward, director-producer George
Roy Hill, Dustin Hoffman, John Denver,
former Mayor John Lindsay, Dick Cavett,
Dave DeBusschere, Willis Reed, Dr. Noel
Brown, Dr. Barry Commoner, screenplay
writer William Goldman, and noted Hollywood
stunt flyer Frank Tallman, who
supervised air sequences.
The Los Angeles premiere was held the
same evening as a black-tie benefit for the
Opera Guild of Southern California at
Pacific's Cinerama Dome, with a celebrity
list including Academy Award nominee
Valerie Perrine, Dennis Weaver, General
Curtis Le May, Bo Brundin, who co-stars
in the air drama; Henry Mancini, who composed
the original score, Gary Collins and
Mary Ann Mobley, Mickey Rooney, opera
star Georgio Tozzi, aviation industrialist,
Ed Lund, Marilyn Hassett, star of Universal's
forthcoming "The Other Side of
the Mountain," Edith Head, who designed
the "Waldo Pepper" costumes: Councilman
John Ferraro, Hollywood Chamber of Commerce
president Jerry Fairbanks, airport
executive Lyle Shelton, and noted flyer
Thomas Cassidy.
Washington, D.C. and Other Cities
Proceeds of the Washington, D.C. charity
premiere at L'Enfant Plaza Theatre Thursday
(13), with a reception following at the
Smithsonian Institution, were earmarked for
Consumer Action Now in conjunction with
the Smithsonian Institution and Concern,
Inc. Robert Redford, George Roy Hill, William
Goldman and Frank Tallman attended
the screening at the nation's capital.
Redford also took time out from filming
his current motion picture, "Three Days of
the Condor," to fly to Salt Lake for the
"Waldo Pepper" charity premiere Friday
(14) at the Regency Theatre for the Utah
Symphony Orchestra.
The Texas premiere was held Thursday
(13) at the Americana Theatre in Austin
for the benefit of Town Lake Beautification,
with Mrs. Lyndon B. Johnson as Honorary
chairman, and Mrs. Luci Nugent active
on the planning committee. Among motion
picture personalities due in the city for the
event were Robert Stack, "Waldo Pepper"
co-star Susan Sarandon, and Peter Graves.
Exclusive first-run engagements began
Thursday (13) in New York and Los Angeles
following the benefit premieres.
S-A-R Concession Seminar
KANSAS CITY-

l)AYr^-^:
\-'.
GENERAL AUDIENCES
All Ages Admitted
^^

Variety Club
Tent 25
Luncheon
Honors
Samuel Z. Arkoff
Samuel Z. Arkoff, chairman of the hoard and president of American
International Pictures, left, received Tent 25"s Merit Award from Mike
Frankovich, president of Variety Clubs International, as Ben Shiyen,
editor-in-chief and publisher of BOXOFFICE looks on. Arkoff was
honored at a luncheon at the Beverly Hilton's International Ballroom,
attended by o^er 9(t() show business people.
At the Variety Club luncheon were (I. to r.)
Richard B. Graff. Mrs. James H. Nicholson, Nat
I). F'ellnian and I.eon P. Blender.
Alteiiding the luncheon honoring Arkoff were (I. to r.) Milton
I. Moritz, president of Variety Club of Southern California
Tent 25; Robert Wise, president of Directors Guild of America:
Arkoff, and Sherrill C. Corwin, chairman of the board of
Metropolitan Theatres and member of the executive board of
Variety Clubs International.
Western Air Lines' vice-presidents Harry L. White,
left, and Dominic Renda, right, presented Samuel Z.
Arkoff with a Special Award of Appreciation at the
luncheon for "his humanitarian work in aiding needy
children."
Samuel Z. Arkoff. center, receives
the Award of Distinction for aiding
"the young in need" from Pacific
Theatres' vice-presidents Jerome A.
Forman (I.) and Michael R. Fornian.
Mr. and Mrs. Samuel Z. Arkoff (1.) are shown with Mr.
and Mrs. Keith Morenian. Moreman is managing director of
Greater I'nion Theatres of Svdnev. Australia.
BOXOFFICE :: March 17, 1975

Coca-Cola 74 Net Dips.
But 4th Qtr. Soles Up
ATLANTA—The Coca-Cola Co.. reported
a net profit for 1974 of $195,972.-
.^.^6, or $3.28 per share, compared with
$214,981,215. or $3.60 a share, in 1973. a
decline of 8.9 per cent. The earnings report
reflects provisions for reserves, taxes
and other charges and an accounting change
to the Last In-First Out (LIFO) method,
supplanting the First In, First Out (FIFO)
system used b\ the Atlanta-based compan\.
J. Paul Austin, chairman of the board.
said the accounting change had the effect
of reducing net profit for the year by $31.-
213,188, or 52 cents per share, and for the
fourth quarter by $10,427,241, or 17 cents
per share.
Net profit for the fourth quarter, afte.''
provision for reserves, ta.xes and the switch
to LIFO was 535.676,096, or 60 cents a
share, compared with $45,473,922, or 76
cents per share, in the fourth quarter of
1973. a decline of 21 per cent.
Reflecting the accounting change in
LIFO, net profit previously reported for the
first, second and third quarters of 1974 has
been restated downward as follows:
First quarter from $45,177,485. or 76
cents per share, to $40,615,304 or 68 cents
per share.
Second quarter from $70,002,887, or
$1.17 per share, to $62,921,680, or $1.05
a share. Third quarter from $65,901,815.
or $1.10 a share, to $56,759,256, or 95
cents per share. Consolidated net sales for
1974 totaled $2,522,149,619. compared
with $2,144,988,601 in 1973 an increase of
17.6 per cent. Net sales for the fourth
quarter were $661,853,932, compared with
$525,588,017 in the fourth quarter of 1973.
Austin explained that the sales gains resulted
primarily from the pass-through of
the higher price of raw materials,
including
sharph higher costs of sugar. He also said
that based on sugar prices, which now have
declined from their peaks in late 1974, the
company expects net profit to increase substantially
in 1975, with the strongest gains
in the last half of the year.
An increase in the quarterh dividend rale
to 57' 2 cents per share from the previous
rate of 53', 4 cents a share was approved
by the board of directors. The new dividend
is
equivalent to an annual rate of $2.30 per
share. The new dividend is payable April 1
to stockholders of record March 17.
In other action, the directors elected
James D. Robinson III to the board. Robinson
is executive vice-president of the American
Express Co.
Antonioni's 'Passenger'
Premiere Strong in Rome
HOLLYWOOD — Michangelo
Antonioni's
new motion picture for MGM. "The
Passenger," starring Jack Nicholson and
Maria Schneider racked up i)utstanding
boxoffice grosses and favorable critical
notices in its world premiere engagements
in Italy the first weekend in March, it
was announced by Frank E. Rosenfelt,
president and chief executive officer of
MGM.
The film opened in theatres in five major
Italian cities, and in Rome alone, at the
S50-seat Embassy Iheatre. the total of the
two day's business was reported to be $14.-
200. breaking all opening records at that
iheatre with the exception of "The Exorcist."
"
I he Passenger" marks the first teaming
of Jack Nicholson, recipient of four
Oscar nominations, and Maria Schneider,
who gained fame in "Last Tango in Paris."
The Carlo Ponti production, filmed
throughout Europe, is Antonioni's first feature
for MCiM since "Blow Up," also produced
by Ponti. The U.S. premiere is scheduled
for April in New York and Los Angeles.
United Artists will handle distribution
in the U. S. and Canada.
MPTS Has Available
Environmental Film
NEW YORK— How can man's desire
for
a richer, fuller life be reconciled with its
effects on the environment? "Choice
Stakes." a
new 35mm sound and color motion
picture produced by Stan Phillips for
the Environmental Protection Agency, attacks
this problem that has been with us
for a long time—and will be with us for a
long time.
The ten-minute film is available on free
loan to theatres throughout the country.
Distribution is being made by the libraries
of Modern Talking Picture Service.
'60 Seconds' Setting New
Marks in South, Mideast
HOLLYWOOD— H B. Halicki Mercantile
Co. & Junk Yard announced the
following grosses for "Gone in 60 Seconds,"
boxoffice hit which has been smashing
records in selected engagements:
Opening in nine Virginia theatres the
week of February 2-8, "Gone in 60 Seconds"
scored a ten-day record-breaking
gross of $75,990. The film grossed $55,843
during the first ten days in five separate
situations in Tennessee and Georgia, where
unspooling started during the week ot
February 2-8.
"Cione in 60 .Seconds" opened in 16
Atlanta and Birmingham theatres Friday
(7) and, despite rain and tornado warnings,
outgrosscd all competition, recording
a total of $73,296 in the first three days,
according to a company spokesman. Total
boxoffice for 21 situations in Georgia.
Alabama and Tennessee was reported to be
$129,139.
Opening in Toledo, Ohio, Wednesday
(5), "Gone in 60 Seconds" in the first
seven days broke house records with a
$15,656 gross.
Tunisia Bans 'Exorcist'
TUNIS, TUNISIA—The government censor
board has banned the Warner Bros, release,
"The Exorcist," contending that il
presents "unjustified" propaganda in favoi
of
Christianity.
Quick Screening
For Driue-lns
Trees that grow 5-8' per year
You can have effective, inexpensive screening
in just 2 or 3 years. Satisfy tlie new regulations
with fast-growing hybrid poplars, and
have a better looking theater in the bargain.
Developed by the U.S. Forest Service for
reforestation, they are resistant to ice, storm,
insect and disease damage. (These Hybrid
Poplars are not to be confused with the shortlived
Lonibardy Poplars.) Hardy in all US,
climates. Note: screen trees are best planted
on 6 to 9-foot centers.
MAIL COUPON TODAY-Order now for Spring
MILES W. FRY & SON NURSERIES
R. D. ?3 (Dept.BOX-751), EPHRATA, PA. 17522
Growers of Hybrid Poplars and Crownvetch
All trees are guaranteed when planting Instructions
are followed. We ship express collect nationwide.
All prices F.O.B. nursery.
5-6' (whip)
7-10' (tree)
10-12' (tree)
12-14- (tree)
Please send
25 100
2.55 ea.
6.25 ea.
7.25 ea.
7.60 ea.
trees of
100 or more
2.30 ea.
5.90 ea.
6.85 ea.
7.25 ea.
Pa. residents
Amount enclosed
add 6^0 sales tax
n For more details, please send catalog.
Name -
Aiklfess
City . State_ .Zip_
height.
BOXOFFICE :: March 17, 1975 13

AN OPEN LETTER FROM THE VICE PRESIDENT DOMESTIC DISTRIBUTION, 20th CENTURY FO:
IF YOU'RE LOO^i
YOUR HOTTEST SUli
HAVE TO
Last year we promised you a
Great Movie Summer. And we
delivered — a hundred and ten million
dollars worth with i)ictures like
DIRTY MAIIY/CRAZY LARRY,
THE THREE MUSKETEERS,
S*P*Y*S, BUTCH CASSIDYand
THE POSEIDON ADVENTURE.
Well, this summer, the line-up is
even stron^'er. And so is the promise
of massive ^I'osses.
Just look at what we're offering:
Irwin Allen's THE TOWERING
INFERNO with screenplay by
Stirling Silliphant, already a
stupendous success in its limited
engagements, will tower above
them all in its broad release
this summer.
Then there's YOUNG
FRANKENSTEIN, the phenomenal
comic masterpiece from Mel Brooks
and Gene Wilder. It's breaking house
records across the country, and it's
going to l)reak even more for you
this summer.
Already a smash hit in a little
over a month's release is Burt
Reynolds in W. W. AND THE DIXIJ
DANCE KINGS. So far it's even ahj
of last year's incredibly successful
re release of BUTCH CASSIDY.
We've supported WW. with a
saturation T. V. marketing approach!
and we're going to continue this verf
effective strategy through the
summer months.
This same kind of T. V. support
will also back Peter Fonda and War
Gates in their new action/adventur
motion picture, RACE WITH THE
DEVIL. Our plan will easily put
DEVIL in the same box office leagul
as Fonda's DIRTY MARY.
The summer will also see the
general release of Peter Bogdanovi(
glittering new musical, AT LONG
LAST LOVE. It stars Burt Reynok|
Cybill Shepherd, and Cole Porter's
magnificent score.
11 IE FOUR MUSKETEERS
goes into genei"al release this siinini

FO
MG FORWARD TO
HERYET^YOU
m THIS AD.
HE TOWERING INFERNO
Broad Release
rOUNG FRANKENSTEIN"
Broad Release
"W.W.ANDTHE
DIXIE DANCEKINGS"
TV Saturations

"
CLEARING HOUSE
BUSINESS STIMULATORS
THEATRE GAMES, BINGO, BANKO
$6.00 weekly including 400 cards. Novelty
Games, R.D. 1, Middlelown, N.Y. 10940
(914) 386-4067.
Build attendance with real Hawaiian
orchids. Few cents each. Write Flowers of
Hawaii, 670 S. Lafayette Place, Loa Angeles,
Calif 90005
BINGO CARDS DIE CUT: 1—75, 1500
combination
WANTED: OLD MOVIE MATERIALS. Premium
Products, 339 West 44th St., New
York, NY. 10035 (212) 246-4972
FILMS
FOR SALE
16mm FILMS. Postcard brings bargain
list. Ingo Films, P.O. Box 143, Scranton,
Pa. 18504.
lernm FAMOUS CLASSICS. Illustrated
catalog 25c. Manbeck Pictures, 362I-B Wakonda
Drive, Des Moines, Iowa 50321.
BEATLES Magical Mystery Tour" —
16mm, 35mm prints. Collectors only. Box
4567, Stockton, Calif. 95204; (209) 478-3816.
35min FEATURES with exhibition rights.
The Trojan Horse," "Joseph and His
Brethren," Murder on the Campus." U.S.
rights only. Ver-I-Fine Films, 1663 Pitkin
Ave, Brooklyn, NY 11212 (212) 495-0740
BUSINESS
OPPORTUNITIES
INVESTORS WANTED for low budget
feature films. Wolf Lore Cinema, P.O. Box
717, Adrian, MI. 49221.
VIDEO GAMES make $$$ wherever there
are people- An investment that will pay
for itself within months. Call (602) 955-
2233 or write: MIRACLE GAMES, 6528 E.
2nd St., Scottsdale, Arizona 85251, for more
information.
More Classified Listing
On Inside Back Cover
Gala 'Tommy' Premieres
Are Slated in NYC, LA
HOLLYWOOD—Columbia Pictures and
the Robert Stigwood Organization will
launch the release of Ken Russell's '"Tommy"'
with both New York City and Los
Angeles premieres on successive nights.
The New York opening Tuesday (18)
at the Ziegfeld Theatre will be followed
by a party at the 56th Street subway station,
which will be reserved for the event.
Wednesday night (19) the film will have
its Los Angeles premiere at Mann's Fox
Wilshire Theatre, attended by the star lineup
from the New York festivities and followed
by a party at Studio One.
ABC-TV's "Wide World of Entertainment."'
hosted by David Frost, will cover
both premieres for a network presentation
Wednesday (26).
"Tommy" stars Ann-Margret, Oliver
Reed. Roger Daltrey and Elton John.
"Theme From Lenny' in Album
NEW YORK—The 'Theme From Lenny"
the multiple-Academy Award nominee
film, has been included in the new Motion
Picture 1 hemes album by ihe 101 Strings
Orchestra released by Alshire International
during the first wek of March. "Lenny"
is
released by United Artists.
'Myths of Nature' Is Next
On Cine Artists Slate
GREAT NECK, N. Y.— "Myths of Nature,"
a full-length wildlife adventure film
to be shot on locations in Argentina, Chile,
Paraguay and Brazil, will be the second
production of Cine Artists International, it
was announced by board chairman Salah
Hassanein. CAI's first feature, "Aloha,
Bobby and Rose," which stars Paul Le Mat
and Dianne Hull, is set for release by Columbia.
CAI, formed last year, is a joint venture
of the United Artists Theatre Circuit (Hassanein
is president of UA Eastern Theatres),
the Homdale Leisure Corp. and Taft Broadcasting.
Sequences for "'Myths of Nature" are to
be filmed in Tierra del Fuego, Malvinas
Islands, the Patagonian coast, the Continental
Ice Cap. the Altiplano region of
northern Argentina, the Ibera Swamps, the
Iguazu Falls and the Parana River, among
other sites. Filming is already underway,
with Alvin Bojar as producer, Robert J.
Ryan as director and Andres Pruna as head
of the expedition and director of underwater
photography.
In seeking out legends of nature, the expedition
plans to include material never
before seen on film. It will also climb the
treacherous Fitzroy range, led by members
of the Argentinian Mount Everest climbing
team, in search of fern forests in the midst
of the glacier.
Warners Plans to Release
'Barry Lyndon' Dec. 1975
HOLLYWOOD — Long-range
release
plans for Stanley Kubrick's production of
"'Barry Lyndon" have now been finalized
by Warner Bros., it was announced by
Ted Ashley, chairman of the board, who
recently led a delegation of top Warner
executives to England where they saw a
selection of scenes from the film written,
produced and directed by Kubrick.
"Barry Lyndon," based on the novel by
William Makepeace Thackeray, starring
Ryan O'Neal and Marisa Berenson, will
open simultaneously in the U.S. and England
at Christmas 1975 and throughout
the world in 1976.
Committee Heads Named
For WOMPI Convention
CHARLOTTE, N.C.—Plans are being
finalized for the 22nd annual convention
of the Women of the Motion Picture Industry,
International, to be held in Chicago,
September 10-14, at the -Embassador Hotel.
The convention committee spearheaders
are: Convention chairman—Kathy Jurkowski,
20th Century-Fox: co-chairman— Lee
Davidson, Warner Bros.: convention secretary—Marcia
Bailey, Warner Bros.; convention
treasurer—Doris Payne, 20th Century-
Fox; club president- Cind\ Macri, Fox
Television Co.; Co-WOMPl activities—Cliftord
Payne, husband of Doris Payne.
Amalie L. Gantt of Howco International,
Charlotte, is international president.
George Stevens Dies at 70;
Veteran Film Director
LANCASTER, CALIF,—George Stevens,
director of "A Place in the Sun,"
"Shane," "Giant" and other film successes,
died here Saturday (8), at the age of 70.
Stevens had been vacationing with his
wife when he complained of feeling ill
and entered Lancaster Hospital. His son,
George Stevens, jr., director of the American
Film Institute, said his father died
"quickly and peacefully," apparently of a
heart attack.
His 25 features, directed over a 30
year period, resulted in two Academy
.Awards as Best Director for "A Place in
the Sun" and "Giant" in 1956. He began
his career in Hollywood in 1921, was soon
a writer and cameraman for the Hal Roach
comedies, and rose to become a director
for some Laurel and Hardy Shorts.
Stevens'
first important film was "Alice Adams,"'
starring Katharine Hepburn and Fred Mac-
Murray. He also directed "Gunga Din," "I
Remember Mama," and two Fred Astaire
musicals, "Swing Time" and "A Damsel in
Distress."
Stevens was known as a deliberate and
painstaking director. It took five years to
complete "The Greatest Story Ever Told,"
the adaptation of the Fulton Oursler book,
and two years to make "Shane."
Besides the two Oscars he won, Stevens
was nominated for two more, for "The
More the Merrier" and "The Diary of
Anne Frank." In 195.3, he received the
Irving Thalberg Memorial .-Xward
for "high
quality of production."
He also leaves three grandchildren.
Comedian Ben Blue Dies;
Veteran Movie Actor
CULVER CITY, CALIF.— Funeral services
were held at Hillside Memorial Park
Monday (10) for comedian Ben Blue, who
started his career dancing in the streets
for coins and rose to star status as a vaudeville
performer and later in two-reel comedies
and feature films. Blue died Friday (7)
at the age of 73. His last motion picture
appearances were in "The Russians are
Coming" and "It's a Mad, Mad, Mad. Mad
World."
From dancing in the streets at the age
of 13. Blue moved to doing imitations of
Charlie Chaplin outside of theatres in
Baltimore to promote the Chaplin movies.
Two years later he became a chorus boy
in "Irene," produced by George M. Cohan,
from which he went into vaudeville where he
became a headliner.
From vaudeville he moved into two-reel
comedies and later into such features as
"Panama Hattie." "College Rhythm,"
"Cocoanut Grove," "For Me and My Gal,
"Broadway Rhythm,"' "High, Wide and
Handsome," "Easy to Wed," "As Thousands
Cheer," "Two Sisters From Boston"
and "My Wild Irish Rose."
Blue's TV work included appearances
on the Ed Sullivan and Jack Benny shows
and starring in the "Colgate Comedy Hour."
He leaves his wife Axie Dunlap, two
sons and a daughter.
16 BOXOFTICE :: March 17. 1975

JOE DON BAKER
IS MITCHELL...
some sort of cop.
EMANUEL L.WDLF presents
Joe Don Baker •Martin Balsam*John Saxon inMitchell
also starring LINDA EVANS • MERLIN DLSEN • Executive Producer BENJAMIN MELNIKER
Produced by R. BEN EFRAIM- Directed by ANDREW V McLAGLEN- Screenplay by IAN KENNEDY MARTIN
Technicolor" ftnavision' • An Essex Enterprises Production -An Allied Artists Release QD
FOR SUMMER RELEASE FROM ALLIED ARTISTS

300\
700
f^/^W
BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening we«k of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
are reported ratings ore added and overages revised. Computation is in terms of percentage in
relation to normal grasses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
^^^^m

INC
WALT
DISNEY
PROOUaHNB'
01 111 01= «»«
wmmmm
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TECHNICOLOR*^
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Rciodiwd tiy BUENA VISTA DISTRIBUTION CO ,
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BOXOmCE :: March 17, 1975 19

.
—
.
. . This
20 BOXOFHCE :: March 17, 1975
J
. . "Murder
—
. . . Are
. . DePalma's
. . Arnold's
—
NATIONAL
^ SCREEN
COUNCIL
illBlllllBlllliaillllBlllllBIIIII»!«l"l«ll"llComment
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I
I
I
The January ballot drew a large number of
votes, but "Murder on the Orient Express"
(Para) was virtually uRchallengcd in
the Blue Ribbon race. The Paramount release
outdistanced its competition so completely
that none of the other entries qualified
for runnerup or honorable mention.
On their chiefly one-sided ballots. NSC
members made the following observations:
"Murder on the Orient Express"
month. A well-done mur-
No contest this
der mystery with a fine cast.—John P.
Recher. NATO of Md., Baltimcre .
Despite some negative reviews, it's a treat
for .Agatha Christie fans.—John .\nthony.
WITI-TV. Milwaukee ... A good, oldfashioned
detective mystery like they don't
make anymore. Let's have more!—James L.
Limbacher, Henry Ford Centennial Library.
Dearborn ... A big cast, beautiful production,
brilliantly conceived. Finney is fabulous.—Jerry
Krupnick, Newark Star-Ledger
... A must for mystery fans.—Barbara
Warren, General Cinema Corp., Boston.
This is my type of picture. An excellent
cast of stars in
a mysterious murder. A real
whodunit; one no one should miss!—^Mrs.
Robert A. Hunholz, Milwaukee BF&TVC
... No contest, this is it. Old-fashioned
flair for detail and unashamed over-acting.
Loved it.— -Joyce J. Persico, Trenton Times
... It clearly is a winner—in every respect.
—Lois Baumoel. Cleveland MFC . . . Not
really for young children, but a joy for
everyone else.—David Mclntyre, San Diego
Tribune . . . Very good for adults and young
people.—Barbara B. Frisch. Staten Island
BFC.
A handsomely mounted whodunit with an
all-star cast, even though Albert Finney is
often incomprehensible and too loud as the
neat Poirot.—^Earl J. Dias, New Bedford
Standard-Times ... A whodunit that really
keeps you guessing.—Mrs. Douglas Godfrey.
Marin MP&TVC, San Rafael, Calif.
... In the tradition of absorbing entertainment.—Allen
M. Widem, Hartford Times
. . . Superior.—Patricia Baab, teacher,
Wichita. Kas. . . . Nothing else comes close
. .
this month. An old-time meller with a superb
cast.—John Cocchi. Boxoffice
N.Y.C.
By far the best of this month's list.
Marvin .A. Brock, Texas Tech alumnus. Lubbock
. The good old days of moviemaking
are restored in "Orient Express."
Frank R. Weirich, News-Sentinel. Knoxville
... A good film; very well-made.
Mrs. Leslie T. Barco, Greater St. Louis
. . Not very suspen.seful, but the all-
MFC .
star cast engenders enough excitement on its
own to make this a delight.—Randy Weddington.
Grapevine, Fayetteville. Ark. . . .
For lovers of Agatha Christie, the novel
comes to life with a cast of top stars. Albert
Finney is remarkable. Great entertainment,
but not for Utile ones. Sidney Lumet's direction
deserves a top award.—Mrs. William
Hatch, Fed. of MFC. San Francisco.
A good, old-fashioned mystery!—Bob
Keaton, Fort Lauderdale News . . . This is
a good mystery, well-done.— -Mrs. Harold
L. Gee. Landmarks Council, Sacramento
Two well-made films of strikingly different
genres ("Murder on the
Orient Express" and "Phantom of the
Paradise")—a lush, classy and wellacted,
all-star whodunit; along with a
rocking takeoff on all sorts of things
but both deserving of your award.
Hon Braunagel, Oakland Press, Pontiac,
Mich.
"Murder on the Orient Express":
There really isn''t any other choice this
month, but I must .say I have a spot in
my heart for 'Thantom of the Paradise"—it
is truly an experience.
Nancy Nelson, WTCN-TV, Minneapolis.
Have not seen "Maids" yet, but have
hopes for it; otherwise, "Murder" is
a gem in a junkpile.—Eric Gerber,
Houston Post.
* * *
"Murder on the Orient Express."
"Gone in 60 Seconds" and "The Life
and Times of Grizzly Adams" should
bring $$$ rolling into the boxoffice
again.—Jack Kelvie, 'Viking Films,
Hopkins, Minn.
* * 4:
Since "Murder" is a bit too adult, the
vote goes to "Grizzly Adams," but
"Murder" is the top film.—Joan Vadeboncoeur,
Syracuse Herald-Journal &
Herald-American.
... It doesn't take an .-Agatha Christie to
figure out which movie will win this month's
award.—Alvin Easter, Cinema Magazine,
Minneapolis . is top-drawer all the
way! .And a tricky whodunit.—Nevart Apikian,
Syracuse Post-Standard . . . No comment
needed.—Bill Morrison, Raleigh News
& Observer.
Suppose "Murder on the Orient Express"
will win this time, but— in my opinion— it
was too violent for the vounger set.—Mrs.
Paul Gebhart, Cleveland WOMPI . . . What
a cast! And with Agatha Christie's devious
plot and Hercule Poirot to solve the mystery
—superb!—Dorothy R. Shank, WJJL Radio.
Niagara Falls . . . "Express" is a slick, 40sgenre
murder mystery.—Phil Strassberg,
."Xrizona Republic, Phoenix . on
the Orient Express" should please 'most
everyone other than the youngest of children.—Carole
Kass, Richmond Times-Dispatch.
Really, the presence of this movie on the
list is somewhat akin to finding the Oakland
.-^'s in the South Side Little League. .An elegant
and breathtaking movie; a pleasure for
sheer moviegoing. but also a pleasure for us
in the "analysis" business to simply sit and
watch actors act. I 1-o-v-e-d it.—Doug
Smith. Buffalo Courier-Express.
Miscellaneous
(Listed in order of votes received)
The Life and Times of Grizzly .\dams:
Excellent for the outdoor fans.—Dorothy R.
Shank, WJJL Radio. Niagara Falls . . .
Kids love this one.— -Jiinice Hanson, exhibitor.
Rockwell City, Iowa ... A refreshing
treat and a joy; a joy to see the long lines
of youngsters-—many with parents—waiting
to enter the theatre, and another joy to
watch and hear the youngsters enjoy the
picture.—Mrs. CM. Stewart, Soroptimist
Int'l of Lincoln . . . Very good.—William
W. Hyvonen, Burlington (Vt.) Free Press
. . . Biggest four-wall
and comment on it
we have ever played
was terrific!—Tim Warner.
Theatre Operators, Inc.. Bozeman.
Mont.
An outstanding human story. Very welldone
and a real family treat.— Ralph L.
Smith. Examiner-Enterprise. Bartlesville.
Okla. . . . No Academy Award winner, but
the kids loved it.—Tom Hodge, Johnson
One of the
City (Tenn.) Press-Chronicle . . .
very best nature films I have ever seen in
my 27 years of reviewing. The audience reaction
was wonderful— the theatre was
packed all week long.—Mrs. Paul Gebhart,
Cleveland WOMPI . . . Great!—Jim Schrader,
Amherst Bee. Williamsville, N.Y.
Gone in 60 Seconds: If there ever was a
picture that had universal appeal for small
kids, teenagers, young and old adults, it is
Toby Halicki's "Gone in 60 Seconds." That
45-minute chase scene is spectacular and an
edge-of-the-seat thrill; and the monkey business
that precedes it is funny and astounding.—Carole
Kass, Richmond Times-Dispatch
. . . Good if you like action, but could
teach children how to get away with stealing.—Mrs.
Harold Bell, PTA, Kansas City.
Phantom of the Paradise: What a spoof!
Hurray for Paul Williams.—Garry Mitchell.
Huntsville Times . best!
John HartI, Seattle Times . . . Only two of
these have played Orlando and—of the two
"Phantom of the Paradise" is the better.
— -Sumner Rand, Orlando Sentinel-Star . . .
"Phantom" is a cleverly done satire—one of
the best.—^Phil Strassberg, Arizona Republic.
Phoenix . . . Awful.—John Crittenden.
Bergen (N.J.) Record.
Cry of the Wild: This charming, understated
movie taught me more about wolves
than I ever thought I wanted to know.
Without being preachy, it says a powerful
lot about man's effect on his environment
and— to the gun-crazy hunters and deerharvesters
who justify their bloodlust as in
the interest of conservation—re-raises this
absurd question: "How did the animals survive
before guns were invented?"—Doug
Smith. Buffalo Courier-E.xpress . . . Excellent.—Jean
Higgins, Greater Detroit MPC.
Royal Oak.
The Maids: An exercise in histrionics.
Phil Strassberg. Arizona Republic. Phoenix
you kidding?—^Gregg Hunter, Glendale
News-Press . Wrecking
Company: A cute satire that shows what
young filmmakers can do with practically no
money.—John Crittenden, Bergen (N.J.)
Record . . . Ride in a Pink Car: The offbeat
seems to get them in.—Loyd Franklin, N.M.
Theatre .Ass'n, Clovis.
Dead of Night: If you're a lover of weird,
macabre, unusual, horrific, spine-tingling.
Frankenstein-like films, this is a must] The
unbelievable fantasy becomes believable
merely through the outstanding acting of
Richard Backus as the creepy son and John
Marley and Lynn Carlin, as the respective
father and mother. Unless you like nightmare
films, refrain; otherwise, you've got a
super-dooper chiUer!—Aileen J. Kandyba,
Legion of Mary, Kansas City, Kas.

"For all of this season's
22 episodes
ofPETROCELLI.
cooperation from
Arizona people and
the Governor's Motion
Picture Development
Office has been
exceptional!'
>.•
I
' »
K « • •
EVIDENCE IN ON PETROCELLI:
Arizona a winner!
When that "big city easterner" Petrocelli moved his law practice
to the Southwest, he found more than fair skies and fantastic scenery.
Barry Newman (shown with Susan Howard and Albert Salmi) also
found a winning welcome — and top professional back-up in
locations, crews and equipment.
casting,
Our thanks to Robert Rosenbaum. Production Manager Sam
Manners and Location Manager Bob Maharis and their Paramount
Television crews for giving Arizona a fair trial — every Wednesday night
on NBC. For your next feature or commercials production, consider
the unique advantages of Arizona.
Governor's Arizona Film Commission
B V Sturdivanl (Chairman) • Tom Chauncey
Dean Brown Amanda • Blake (Mrs Frank Gilbert)
Hugh Downs ' Marvin D Johnson
Robert A Macon • James Nederlander
Dk k Smith • Bill Kane (ex otticiol
Arizona
Call the Governor s office
(602) 271-5011,
or write; Film in Arizona, 1645 West Jefferson
Phoenix, Arizona 85007
Fred Graham
Motion Picture Development Coordinofcr
BOXOmCE ;: March 17, 1975 21

^J^olluwood i^eport mi lA
f
Production starts for March so far reached
a total of nine films—three reported
from majors and six from independents.
This was a gain of six above the previous
month. Tabulation for March 1974 showed
14 films lined up for the cameras.
UNITED ARTISTS
Breakheari Pass. Jill Ireland, Charles
Bronson and Ben Johnson star in this film
which began last month, but was omitted
in the February production starts. Tom
Gries directs from a screenplay by Alistair
MacLean based on his own novel. Filming
is proceeding on location in Idaho. Jerry
Gershwin is producing with Elliott Kastner
as executive producer.
The Killer Elite. This film stars James
Caan, who takes an assignment as a private
security officer charged with helping an
Asian politician to get safely out of the
U.S. The politician wants to return to Taiwan
to form an opposition party while a
Japanese assassination team tries to kill
him before he can leave the country. Sam
Peckinpah will direct the film on location
in San Francisco, from a screenplay by
Marc Norman, based on the novel by
Robert Rostand. Martin Baum and Arthur
Lewis will produce the film which will
feature many new martial arts feats.
WARNER BROS.
Let's Do It Again. Director Sidney Poitier
also stars in this sequel to "Uptown
Saturday Night." The First Artists comedy
has Mel Tucker producing from a screenplay
by Richard Wesley. Ossie Davis stars
as a scripture spouting head of a lodge for
which Poitier and Bill Cosby are the fun
fund-raisers. Others in the cast are Jimmie
Walker, Calvin Lockhart, Lee Chamberlain,
Denise Nicholas, Julius Harris, Paul Harris
and Morgan Roberts.
INDEPENDENTS
Bryanston
Pictures
The Human Factor. Rita Tushingham.
George Kennedy, Raf Valone. John Mills
and Barry Sullivan will star in this feature
dealing with a computer technician in an
overseas Strategic Air Command complex
who uses the computers to track the people
involved in the unexplained murder of his
family. The producer is Frank Avianca and
director is Edward Dmytryk. Filming will
be on location in Capri, Naples, Rome ami
London.
Hemisphere Productions
Sudden Death. Caruth C. Byrd is the
executive producer with James "Skeet"
Wilson as producer on this action-adventure
secret operator drama. Filming began Wed
nesday (5) in Manila, Luzon, Bataan.
Corregidor Fortress and Manila Bay. Head
22
ing the all-star cast is Robert Conrad, followed
by Felton Perry, Don Stroud, Nancy
Conrad, Jess Barker, Thayer David and
Larry Manetti. Eddie Romero is directing
from an original screenplay by Oscar Williams.
Hutchins Productions
Jesus Saves. Producer Ralph D. Brambles
and director Tony Alonzo plan to
film on Los Angeles locations this story
of a boxer who was number one middleweight
contender in the world who loses
his eyesight in the last fight and subsequently
turns to God and becomes a preacher for
Christ. No stars are set yet.
Stecliler Enterprises, Inc.
Las Vegas Strangler. AI Licata is set
to star in this Las Vegas production under
the direction of producer Ray Dennis
Steckler. Screenplay is by Ron Haydock.
Tonav Film Productions, Inc.
Shout At The Devil. Lee Marvin,
Roger Moore and Barbara Parkins are starring
in this film which began rolling Monday
(7

nternational
-1
THE
TRUE STORV
OF TUlO miAIYII
PLAYBOYS
who liked the girls and the
good life enough to turn
Con Men and pull off
the biggest job in history!
And the cops knew it,
but
couldn't do a thing about it!
/*«^*i'
Caruih
,ese.,t."LIVE A UHLE. STEAL A LOT"
stamng ROBERT CONRAD DON STROUD DONNA MILLS
introducing ROBYN MILLAN ana LUTHER ADLER as The Eye
ConsoNdoted Film Industries
PG
PMENTAl GUHMMCE SUGCESTIO
executive producer Coruth C Byrd music composed and conducted by Pt^liip Loriibro • • screenplay by E Artiur Kean
stor>/ hv All, ,n Dolp Ki ihn produced by J Skeet Wilson and Chuck Courtney . • directed by tvtaivin Chiomsky
An Annerlcan I Release
s 197s Amwtean mtemxicnsi Pi«ur«, mc
CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
CHICAGO
Vic Bernstein
32 West Ronrfoiph St.
Suite 716-720
Chicago, Illinois 60601
Tolo.; (31?) .132-47:SS
INDIANAPOLIS
Tom Goodmon
41) Illinois BIdg.
Indionopolis, Indiono 46704
Tele- (3171 614 4952
KANSAS CITY
John Wangberg
1703 Wyandotte St.
Kansas City, Missouri 64108
Tele.' (816) 421 2324
ST. LOUIS
George Phillips
539 N. Grand Ave., No. 403
St. Louis Missouri 6310)
Tele. (114) 511 6197

Show-A-Rama 18 Opens
In Kansas City Today
9:00 a.m.-7:00 p.m. Registration
MONDAY-MARCH 17
1:00 p.m.-6:00 p.m. Trade-Show Centennial Mezzanine & Centennial A
2:30 p.m.-4:30 p.m. UMPA Membership Meeting, Shawnee Mission Room
(cocktails-2:30-3:00)
6:30 p.m.-9:00 p.m. Cocktails & Sock Hop (Casual dress)
M.C.: Fred Broski, KMBC TV
Centurion Room
8:00 a.m.-8:00 p.m. Registration
Crowning of Miss Show-A-Rama
Johnny Dolan—WHB Disc Jockey
Mark Hannah—"Keeping Trim"
Paul Gray & His Gaslight Gang
Host: Crown International Pictures
TUESDAY MORNING-MARCH 18
7:45 a.m.-8:35 a.m. Orientation Breakfast
Served in
8:35 a.m.
8:50 a.m.
Centennial B
9:00 a.m.
10:30 a.m.
Co-Hosts:
Pacific International
Pictures and Bing
Crosby Productions
M.C.: George Kieffer, American
Multi Cinema, K.C., Mo.
Century Room
Pacific international Pictures
Presentation— Roger Miller,
K.C., Mo.
Jack Gorman, Dallas,
Texas.
Break
Advertising Seminar
Bing Crosby Productions
Arthur Manson, executive vice-president
Ronnie Otwell, V-P adv. Martin Theatres
John Bell, NSP Adv. Bureau
Ralph Smith, Radio Adv. Bureau
Drive-ln Theatre Seminar
Coordinator: Dean McMillen, Springfield, Mo.
Phil Gibson, Suburbia, Fla.
Grant Frazee, Springfield, Ohio
Jerry Erbe, Pierre, S.D.
Musicals On Screen
At Biograph Festival
CHICAGO—The 11th Chicago International
Film Festival Friday (14) kicked off
'A Tribute to the Great 20th Century-Fox
Musicals" at the Biograph Theatre, to run
through Thursday (20). Offerings include
"There's No Business Like Show Business,"
"Daddy Long Legs," "Gentlemen Prefer
Blondes," "Sun Valley Serenade," "Weekend
in Havana," "Can Can," "Stormy
Weather," "Sunny Side Up" and "Call Me
Madam."
Through the efforts of Michael Kutza,
head of festival activities, there will be an
exclusive premiere showing of Peter Bogdanovich"s
"At Long Last Love," with Cybill
Shepherd and Burt Reynolds, at the Mc-
Clurg Court Theatre Wednesday (19) at 8
p.m. Admission for members on the main
floor is $5 and $6.50 for nonmembers. The
fee includes a prior reception at 6:30 p.m.
at the Museum of Contemporary Art. On
the second level, mcmiber price is $3 and
nonmember $4.
The Chicago International Film Festival
has shown substantial growth in its ten-year
existence. Attendance figures have jumped
from 28,000 to 40.000 last year which, of
course, helped to decrease the deficit. Kutza
and his associates are striving for more and
more community interest in behalf of additional
financial support. Funds now come
from the Illinois Arts Council, business organizations
and individuals.
Fund Drive Is Under Way
For Embdssy, Fort Wayne
FORT WAYNE, IND. — The Embassy
Theatre Foundation's fund drive to save the
historic movie house began Saturday (1) with
a general drive to solicit donations and sell
memberships in the nonprofit foundation.
The group is seeking $500,000 to purchase
and minimally restore the building. Once
the money is obtained, the Embassy will be
run as a working theatre-auditorium, open
for use by the community.
The immediate goal is to buy the structure,
reroof it and install a new furnace for
the 2.867-seat auditorium, which was built
in the late 1920s. The drive is scheduled to
end April 30.
FINER PROJECTION-SUPER ECONOMY
11:45 a.m. Close Morning Session
TUESDAY AFTERNOON-MARCH 18
12:10 p.m.
Doors Open
Centurion Room
Kickoff Luncheon
Head table, pre-luncheon
activities 8r invocation
(Continued on page C-b)
KREENS
Ask Your Supply Dealer or
Write
HURLEY SCREEN COMPANY, Inc.
26 Sarah Drive Farmingdale, L. I., N. Y., II 735
C-2 BOXOFHCE :: March 17, 1975

J
GROUP 1 FILMS
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MOVE OVE
THOMAS & SHIPP FILMS, Inc.
110 West 18th Street, Kansas City, Missouri 64108 (816) 421-1692
St. Louis office
539 North Grand Ave., St. Louis, Missouri 63103 (314) 535-1117
WELCOME TO SHOW-A-RAIV
C-4
BOXOFFICE ;: March 17, 1975

, 'MAJORS'
INDEPENDENT
FILM SHIPPERS
1800 Central
Kansas City, Missouri
816 471-3348
COLLEGE OF KNOWLEDGE
BOXOFFICE :: March 17, 1975 c-s

Show-A-Rama Program continued from page C-2
-•^if,-
12:30 p.m. Luncheon—Hosted by
Taylor-Laughlin Distributing Co.
M.C.: Fred Broski
1:15 p.m.
Welcome by Paul Kelly, president of
United Motion Picture Ass'n
1:20 p.m.
Taylor-Laughlin Distributing Co.
"Master Gun Fighter"
presentation
2:20 p.m.
2:25 p.m.
3:00 p.m.
Doors Open 8:00 p.m.
Centurion Room
Introduction of
John Rubel, T-L's chief executive officer
Show-A-Rama Award — To Taylor-Laughlin
Presentation: R.H. Orear
Introduction of Paul Roth,
president of National Ass'n
of Theatre Owners,
by R.H. Orear
Adjourn for tradeshow
TUESDAY EVENING-MARCH 18
"Your Evening With Walt Disney"
(Casual
Clothes)
Chuck Wagon Bar-B-Que
"With All the Fixins"
"An Evening of Fun for Everyone!'
AIDING CHARITIES—A highlight
of the Variety Club Tent 26 officers'
installation luncheon in Chicago was
the presentation of checks totaling
$16,000 to three children's charities.
Outgoing chief barker Bene Stein, right,
turns over a $10,000 check for Little
City (for mentally retarded children) in
Palatine, III., to l)oard member Edwin
Schwartz. La Rabida Children's Hospital
received $5,000 from Variety
Club Women and the North Center
for Handicapped Children picked up
$1,000 from dedicated member Libby
I^vin, who contributed the proceeds
from the sale of boutique gifts. Little
City's gift was derived from the second
annual Irv Kupcinet celebrity-amateur
golf championship tournament.
10:30 p.m. Adjourn
WEDNESDAY MORNING-MARCH 19
8:00 a.m.-6:00 p.m. Registration
7:35 a.m.-8:35 a.m. Andy Griffith Country Breakfast
Host: R.B. Rice Co.
M.C.:
Served in Century Room
Darrell D. Manes
Commonwealth Theatres, Inc.
Kansas City, Mo.
8:35 a.m.
9:55 a.m.
10:10 a.m.
Centennial B
Product presentations led by E.W. Douglass
Clips by Warner Bros., Avco Embassy and
United Artists, Crown
Break
Universal Pictures' "Eiger Sanction"
seminar
Clark Ramsay, vice-president of advertising
M.C.: Darrell D. Manes
Presentation—Director Actor
Award to Clint Eastwood
Presenter: Richard Durwood,
vice-president, American
Multi Cinema
(Contiiuicd on page C-10)
Reed
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Heavier front and
available at slight extra cost
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Telephone (303) 238-6534
C-6 BOXOFnCE :: March 17, 1975

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ROXOFHCE :: March 17, 1975 C7

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C-8
BOXOFTICE :: March 17, 1975

##
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NOW RATED "R"
IS AVAILABLE FOR IMMEDIATE
SPRING & SUMMER BOOKING!
ALLAN SHACKLETON presents a ///m hi/ CHUCK VINCENT staninq DARCEY HOLLINGSWORTH BO WHITE
with JOANN STERLING - MELISSA EVERS and CHRIS JORDAN - original music bq SLEEPY HOLLOW
cinematograph!^ Ay STEPHEN COL WELL A MONARCH ReLCASC 01
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BOXOFFICE :; March 17, 1975 C-9

Show-A-Rama Program continued from page C-6
11:00 a.m.
11:20 a.m.
11:35 a.m.
11:55 a.m.
12:10 (Noon)
12:30 p.m.
Doors Open
Centurion Room
12:45 p.m.
1:30 p.m.
2:30 p.m.
WEDNESDAY MORNING-MARCH 19
Management Training, led by
Bert Winemiller, American Multi Cinema
Honored Showman—Howard Bolton,
Loek's Theatres,
Grand Rapids, Mich.
"People Pleasers"
Bruce Young, district manager.
Commonwealth Theatres, Inc.,
Denver, Colo.
Honored Showman—Alfred Lemuz,
Dickinson Theatres, Inc.,
Topeka, Kas.
Close Morning Session
WEDNESDAY AFTERNOON-MARCH 19
Pre-Show Presentation,
Show-A-Rama Yearbook
(17 years)
"Were You There?"
Luncheon-
Host: 20th Century-Fox
M.C.: Fred Broski
"French Connection H" seminar
Peter Myers, vice-president,
domestic distribution;
Jonas Rosenfield jr., vicepresident
worldwide advertising &
publicity, all of 20th Century-Fox
Product Presentation
3:00 p.m. -6:00 p.m. Tradeshow
Centennial A and
Centennial mezzanine
6:30 p.m.
7:30 p.m.
WEDNESDAY EVENING-MARCH 19
Buses load for Glenwood
Theatre (Casual Dress)
(Loading on Grand Avenue side
of hotel)
Show-A-Rama 18 Premiere
Presentation of
Universal Pictures
"The Other Side of the Mountain"
Marilyn Hassett & Beau Bridges
M.C.: Douglas Lightner
Introduce Ed Feldman, Producer,
and Larry Peerce, Director
Presentation of Star of
Tomorrow Awards
(Coniituicd on pugc C-12)
Attendance Upsurge
In St.
ST.
Louis Area
LOUIS—Frank Hunter, Globe-Democrat
motion picture editor, has been calling
around to see whether local exhibitors are
sharing in the national upsurge of theatre
attendance. Tom Simon of General Cinema
Corp. said "The Sting" was his company's
biggest grosser and commented that the last
six months of 1974 were the best for attendance.
"Earthquake," he declared, was "out
of sight and we're still killing them with
The Towering Inferno.' "
Ron Krueger, president of Wehrenberg
Theatres, was in accord about the latter part
of 1974. Attendance was up about one-third
and concession sales rose, Krueger said. The
Wehrenberg circuit does not play X-rated
pictures and the drawing power seems to be
even between PG and R films. It is planning
to twin the Airway Drive-In this year
and will build a quadple.x in Alton, III.
Don Meyers of Loews' State Theatre reported
that attendance has increased, with
"The Godfather. Part U" and "Uptown Saturday
Night" proving to be big grossers.
Most of the films offered at the downtown
theatre are black oriented.
Arthur Enterprises advised that receipts
in the city houses had shown no increase
but county locations reported a considerable
upswing.
Mid-America Theatres noted increased attendance
with the opening of "The Exorcist"
at Christmas 1973 and that film provided
the firm's biggest grosses in 1974.
— Out "Uth" Ytar —
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C-10 BOXOFFICE :: March 17, 1975

„
GROSS GRABBERS !!
TOM
TRYON
rAe
mmeo
CURTJURGENS
"ECHNICOUOR
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Author of the new
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IlPSl
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BOXOFFICE
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instftnt
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EDO GILBERT GEORGE
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EASTMANCOLORand SCOPE
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MAURICE H. ZOUARY
Chairtnon
ORDER DIRECT FROr
JOSEPH OREENJ'KTURES CO.,
200 W. sen) ST.. NR. NY 10019-212/069343

Show-A-Rama Program continued from page C-10
9:10 p.m.
10:40 p.m.
WEDNESDAY EVENING-MARCH 19
Late Night Breakfast
at Gienwood Hall
Host: Sun Classic Pictures
Music:
Troubadors
Vocal: John Carroll
8:00 a.m.-6:00 p.m. Registration
Buses Leave Gienwood Hall for
Crown Center Hotel.
7:45 a.m.-8:35 a.m. Finals Breakfast
Served in Century Room
8:35 a.m.
9:05 a.m.
9:15 a.m.
9:35 a.m.
9:45 a.m.
Centennial B
11:00 a.m.
12:30 Noon
THURSDAY MORNING-MARCH 20
Host:
M.C.:
Toby Halicki Films &
Thomas & Shipp Films,
Inc.
Kent Dickinson,
Dickinson Theatres
Mission, Kas.
Toby Halicki
Sun Classic Pictures
Presentation
Product Presentation
Break
Concession Seminar
Moderator: Chet Francis
Don Manley
Thomas Flaig
Randy Postel
Theatre Equipment Seminar
Robert Tankersley, Denver, and
Paul Kelly, Kansas City.
Break for luncheon
THURSDAY AFTERNOON-MARCH 20
CHICAGO
J^cademy Award nominations have been instrumental
in bringing back some recent
winners. Returning are "Harry & Tonto,"
which is playing 18 Chicagoland movie
houses (Art Carney, the film's star, is a nominee
for best actor): •Claudine" and "Sounder,""
which team two nominees, Diahann
Carroll and Cicely Tyson, are at the United
Artists Theatre in the Loop, and "Uptown
Saturday Night" and "The Chinese Professionals"'
are showing at the State Lake, also
in the Loop. At the same time, a number of
films in the current program lineup have
spurred renewed interest following nomination
publicity. Included are "Earthquake,"
"The Towering Inferno,"" "The Godfather,
Part II,"' "Lenny," "Murder on the Orient
E.xpress" and ".'Mice Doesn't Live Here Anymore.""
Hollywood producer M. J. Frankovich,
the honored guest at a dinner sponsored by
Tent 26. Frankovich produced "Report to
the Commissioner."" which just opened at
the Woods Theatre.
Tina Turner, who makes her film debut
in th reole of the Acid Queen in "Tommy,""
executive co-producer Beryl Vertue, and
talent agent Allen Carr arrive here Thursday
(20). one day prior to Ann-Margrei"s arrival.
All three will attend the VIP invitational
preview of "Tommy"" at the State Lake on
arrival day. Ann-Margret checks in from
Show-A-Rama in Kansas City in time for
personal appearances at the opening Friday
(21) . . . When "The Reincarnation of Peter
Proud"" opens at the United Artists Theatre
in .A.pril, Max Ehrlich who authored the
(Continued on page C-22)
COMPLETE
Drive-in Theatre Construction Since 1946
• STEEL TOWERS
• PAINTING
• REPAIR
Free Estimates
I
i
12:45 p.m.
Centurion Room
1:30 p.m.
Baccalaureate Luncheon
Host: Metro-Goldwyn-Mayer
M.C.: Fred Broski
MGM Seminar
Dan Melnick, senior vice-president
and head of worldwide productions
Richard Kahn, V-P, adv., publicity and exploitation
Ted Hatfield, vice-president, sdvertising end publicity
Jeff Bridges, Best Supporting
Actor Award, presented by
Lu Vaughan
(Continued on page C-14)
^^I^^^jSS ^^^s.s^s^^
IN-PLANT PRODUCTION MEANS
FAST SERVICE AT LOW COST
COLOR MERCHANT ADS
Brilliant Color • Professional Announcers
MOTION PICTURE SERVICE CO.
J.
•l 125 Hyde St., San Francisco, Co. 94102
' (415) 673-9162 - Gerald Koriki, Pr...
C-12
BOXOFFICE :: March 17. 1975

Mean Business at your boxoffice!
BON'T Pass them up:
Wherle D.I.

Show-A-Rama Program continued from page C-12
I
THURSDAY AFTERNOON-MARCH 20
Producer of Year Award to
Melnick, presented by
Glen Dickinson
2:30 p.m.
Centennial B
Break
2:40 p.m.
Miscellaneous Revenue
Moderator: Web Meredith
James Markley
Eddie Marks
3:40 p.m.
Honored Showman—Larry Becker,
Alberta, Canada
3:45 p.m.
3:50 p.m.
5:00 p.m.
Honored Showman (Award Presentation)
Phil Gibson, Suburbia, Fla.
Limited Market Seminar
M.C.: Paul Ricketts
Adjourn
Centennial mezzanine
6:30 p.m.-7:30 p.m. Cash bar
8:00 p.m.
THURSDAY EVENING-MARCH 20
Show-A-Rama 18
presents the
Stars of the Year
Banquet
(Black Tie Optional)
presenting
Show-A-Rama's Company of the
Year Award
Co-Host: Coca-Cola Co. USA and
Universal Pictures
Show-A-Rama's Best Actor of the Year
Award—James Caan
Show-A-Rama's Best Actress of
Year Award— Ann-Margret
For your entertainment
Mike Blalock
CASH FOR COACHES—For
the
second consecutive year, Variety Club
Tent 26 board member Libby Lavin
contributed the proceeds from the sale
of her boutique gifts to the North Center
for Handicapped Children. At the
Variety Club installation-of-officers
luncheon in Chicago, Libby, right, presents
a $1,000 check to Mre. Jack
Jacobson, director. Libby's earnest effort
also produced a Sunshine Coach
for the center in 1974.
Tun of Your Life' Bows
In Ten GCC Theatres
CHICAGO — The newest short subject
offered by Charles Cooper, president of
Gratis Short Subjects, is "The Fun of Your
Life," in color and starring Charlton Heston.
Running time is 14 minutes.
"The Fun of Your Life" opened initially
in ten General Cinema Corp. theatres Friday
(14).
The film was produced in cooperation
with the President's Council on Physical
Fitness and Sports.
9:45 p.m.
Dancing until
11:30 p.m.
LADIES
PROGRAM
Wednesday—March 19
9:30 a.m. M'Lady Tour of Hallmark Cards
Limited to 48 (register at Ladies Table)
Thursday—March 20
11:30 a.m. Cash Bar
Centennial A Ballroom
12:00
2 p.m.
Luncheon
Introduction of Stars by Miss Show-A-Rama
Marilyn Hassett "Star of Tomorrow"
Beau Bridges "Star of Tomorrow"
Jeff Bridges "Best Supporting Actor"
Hall's Fashion Show in Crown Center
Please register if you plan to attend
Tickets available at Ladies Table
How long does it take to receive parts
from your present supplier?
Receive the quickest way possible, at the
lowest prices available to you. Most
orders shipped within eight working hours
at:
ABBOTT THEATRE EQUIPMENT SUPPLY
1311 S. Wobash Ave.
Chicago, III. 60605
(815) 427-7573, 74, 75
We stock a complete line of projection
equipment, parts, carbons, electrical
lamps, janitor supplies, miscellaneous
stock for boxoffice and theatre.
We maintain a repair shop in our store
for fast, convenient service.
C-14
BOXOFFICE :; March 17, 1975

THIS COP DOESN'T CARRY A GUN
HIS FIST
IS LOADED!
To save
the
town
he
had
to
tear
it
apart!
BUD SPENCER is
FLATPOOT
He became a legend among his colleagues
For busting without a gun.
A ONE-MAN DEMOLITION SflllAD!
S.J. IIMTERNATIOMAL PICTURES IMCORPORATED Release • With ADALBERTO MARIA MERLI • RAYMOND
PELLEGRIN • JULIETTE MAYNIEL • MARIO PILAR • ANGELO INFANTI • Story by LUCIANO VINCENZONI
• NICOLA BADALUCCO • Screenplay by LUCIO DE CARO • Directed by STENO • EASTMANCOLOR J
PiR(NttlGUtOAN(ESUGGfSI{D
An ITALIAN-FRENCH COPRODUCTION MONDIAL TE.FI. (Rome) C.A.P.A.C. (Paris)
^^
Contact:
CINCINNATI, INDIANAPOLIS
Jay Goldberg
J.M.G. Film Co.
636 Northland Blvd.
Cincinnati, Ohio
(513) 851-9933
DETROIT, CLEVELAND
Note Levin
J.M.G. Film Co.
23300 Greenfield Rd.
Internotionol Plaza
Ooi< Park, Mich.
(313) 968-0500
MINNEAPOLIS, PITTSBURGH
CHICAGO, MILWAUKEE
Virgil Jones
J.M.G. Film Co.
32 W. Randolph St.
Chicago, III.
(312) 346-6916
ATLANTA, JACKSONVILLE,
CHARLOTTE
C.L. Autry
General Film Distributing Co.
3950 Peachtree Rd. N.E.
Atlonta, Ga.
(404) 261-5363
KANSAS CITY, ST. LOUIS
DES MOINES, OMAHA
John Shipp
Thomos-Shipp Film Dist.
110 W. 18th St.
Kansas City, Mo.
(816) 421-1 692-5
BOXOFFICE :: March 17, 1975
C-15

. . Becky
—
KANSAS CITY
^^alter DureU, general sales manager of
Film Ventures International, Atlanta,
was in Kansas City to meet with Steve
Durbin of United National Films. Film
Venture's forthcoming and much talkedabout
release "Beyond the Door" was
screened at both Commonwealth and Petite.
While here. Durell, who formerly was the
local branch manager of Allied Artists.
stopped on the Row to visit old friends.
Darreil Shelton, Petite booker, returned
lusit week from a two-week vacation in
Hawaii with wife Mary Lou. Also back
from the sunny climes of Florida in time
to meet with a winter sneak attack was
Ruby Shultz. Commonwealth secretary to
Richard Orear and Douglas Lightner.
Columbia Pictures held a tradescreening
of "Funny Lady" at the Metcalf Theatre
Tuesday evening (11). The theatre was almost
filled with press, educational, religious
and civic people. The film opened to the
public the next day for a 20-week engagement
at the Metcalf.
Tom and Gaye Fleming returned from a
week's vacation skiing in Colorado to find
things bustling at L&L Supply.
HappY To See You At 5H0WARAMA 18!
Our distributors are giving us
TOP product for 1975
Many exhibitors have asked us for information on forthcoming releases
to assist them in splitting product or planning advance bookings. We are
pleased to list the following. On some of the releases we can only list
partial information at this time.
FEBRUARY
(R) 93
(R) 90
(R) 93
MARCH
(R) 85
(R) 81
(R) 84
(R)
(R) 86
(G)
(R)
MARCH or
APRIL
(R) 108
(G)
CHILD UNDER A LEAF
BLACK STARLET
SHOOT IT: BLACK
SHOOT IT: BLUE
Dyan Cannon—An adult love story
She hod what it took to be a star plus talent
Michael AAoriarty— The cop who became a
killer
SEVENTEEN AND ANXIOUS No one had to tell Anita the story
I, A WOMAN PART II (reissue)
LIKE MOTHER, LIKE DAUGHTER
of the Birds and the Bees . . . she
had a natural feeling for it
I, A WOMAN PART ill-reissue
FOREPLAY Zero Mostel, Estelle Parsons, Pat Paulsen, Jerry
Orbach— Comedy Riot!
YESSONGS in a filmed Yessong musical group at the top of
concert
FRIGHTMARE
APRIL
THE SENSUOUS SICILIAN
their popularity
Horrendous chiller-Gory-Brutol
A very funny adult comedy
THE LONDON ROCK AND ROLL SHOW The Amercan Graffiti
(PG) 86 WIN, PLACE, OR SHOW
(PG) 96
(R)
GROOVE TUBE
COLD SWEAT
LOVERS AND KINGS
GOD'S BLOODY ACRE
TRUCKIN'
of Rock and Roll
Comedy — McLean Stevenson, Alex
Karros, Dean Stockwell, and Russ
Tamblyn
Lilli Palmer and Curt Jurgens
MAN
Now in release and doing business:
PANORAMA BLUE LE SEX SHOP
SADDLE TRAMP WOMEN
UP POMPEII
MARCUS FILM DISTRIBUTING CO.
Distributors for the Top Independent Companies in the Industry
1975, the year of the Independent Distributor
3773 W. 95th, Overland Park, Kansas 66206 Phone (913) 381-6222, 23
Out-of-town exhibitors seen on Filmrow:
From Missouri—Elmer Bills jr., Salisbury,
and Walter West, Cameron. From Kansas
Bob Madde.x. head of the Silver Screen Circuit,
Garnett.
The WOMPIs will hold their regular
monthlv meeting Tuesday (25) at Twin Oaks
(5000 Oak—North Building). The board
meeting will start at 5:30 p.m., followed by
the dinner-meeting at 6:30 p.m. .Another
WOMPI bake sale is coming up. This one
will be held Thursday (27) at 1 10 West 18th
on Filmrow. Those who have bought sale
goods before will need no urging to visit the
WOMPI "bake shoppe."
Screenings at Commonwealth: "Ten Little
Indians" (Avco Embassy), Tuesday morning
(11); "Hit the Open Man" (AIP), Tuesday
afternoon (11); "Linda Lovelace for
President" (GFC). distributed by Thomas-
Shipp. Wednesday morning (12); "If You
Stop It You'll Go Blind" (Topar). distributed
by Thomas-Shipp. Wednesday afternoon
(12); "Homebodies" (Avco Embassy), Thursday
morning (13), and "Guitar Picks and
Roach Clips," distributed by Thomas-Shipp.
Thursday afternoon (13), and "The Wilby
Conspiracy" (UA), Friday (14), 1:30 p.m.'
Screenings at Petite: •Regina" (distributed
by Mercury Film), Monday (10); "Young
Frankenstein" (20th-Fo.x), Monday (10), and
"Phantom of Liberte" (20th-Fo-\), Wednesday
(12).
Commonwealth Theatres will reopen the
Claco and Riverside drive-ins Wednesday
(19). Jim Gardiner will continue as Claco
manager. Gerald Darner has returned as
manager at the Riverside after an absence.
Tanya Blades is now a memiber of the
BoxoFFiCE staff. She will be remembered as
press relations liaison for Show-.A-Rama last
year. Until recently she handled group sales
and promotion for "Earthquake" at the Midland
Theatre for .'\merican Multi Cinema.
Miss Blades is a graduate of Southern
Methodist University of Dallas.
Mickey Roth is the new manager trainee
at American Multi Cinema's Brywood theatres.
He previously was employed at WD.AF-
TV as program director . . . Brywood manager
Mike Gates recently held the first
"ladies" day" of 1975 and had a turnout of
130 to see ".'\irport 1975"
. Fridel
is the new member of the film department
an-
in AMC's Midwest division . . . AMC
nounced that Harold Sawtelle has been appointed
manager of the
Ramada 4 theatres
in Jefferson City. He also will have management
responsibilities for the Bridge Drive-
In.
Cinema Service, inc.
AUTOMATION, PROJECTION
SOUND,
INSTALLATION & SERVICE
Joe Brungardf
) Kansas City (816) 842-6580
) Wichita (316) 262-3368
P. O. Box 16245 <
Midland Station \
Wichita, Ks. 67216J
C-IG BOXOFFICE :: March 17. 1975

"
to'
Complete UL listing: projector mechanisms,
magazines, pedestdli. ;cunt1 reproducers amplifiers,
motor drives— all Century components. mdividiuill\
or collectively when installed as a complete projector
and sound system.
'^
No other projection and sound
equipment, foreign or domestic,
has this complete system listing
by Underwriters'.
For you, as a theatre owner, this
listing means many things: in meeting
all Underwriters' requirements, your
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing,
Century fulfills in still another way
its continuing commitment to provide
the very best in projection and
sound equipment.
Ih'is UL listing is meaningful—it
warrants your attention.
CENTURY
proudly announces the
Underwnters' Laboratories,
w- ^ inc., lisung ol their
complete prelection and
sound systems.
CENTURY—the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
32-02 Queens Boulevard, Long island City, N.Y. 11 101
Abbott Theatre Equipment Co.,
1309 South Wabosh Avenue
Chicago, Illinois 60605
Inc.
Ringold Cinema Equipment, Inc.
8421 Gravois Avenue
St. Louis, Missouri 63123
(314) 352 2020
Mid-Continent Theatre Supply Corp.
1800 Wyandotte Stre«t
Koiaos City, Missouri 64108
rkone: (816) 221-04W
BOXOFFICF. :: March 17, 1975
C-17

'Lenny/ 'Quake Tie at 645 in KC;
'Orient Express Rolls Along at 550
KANSAvS CITY—••Lcnnv" in ;i third Blue Ridge 3, Ronchmort 2—^Lenny (UA),
week tied at 645 with "Earthqiuke," ami- Brywouirj—Freebie and the Bean iwe)
pleting a 16th week at the Midland 2.
n.lTjl. Ha^.u^iu., 3-RoU..,r on. ,Ue
"Murder on the Orient Hxpress" roiled alon^ Gold Dust Twins (WB), 2nd wt l/o
.^, ^ rr/A ..-T-u ,"v . r' /-> ^ Embassy 1, 2—The Front Page (Univ), 1 Ith wk, . . 65
With a strong 550. The Outer Space Con- Empire i, Gienwood 2—The Godtother, Port 11
nection" dropped to 235 and •..-- "Alice Doesn't
c- '^Ti' ".l^T''', - ,v.
'30
'^
^ Fine Arts—Sheila Levine is Deed and Living
Live Here Anymore" grossed 205. Best of in New York cParo), 3rd wk 50
l»« ««,* f:ir«., ;., '*Du'^«*,^«.i ^f *u^ "Drt^n Five Theatres—The Strongest Mon in the World
the new rums is rhantom or the rara- ^gs/) 3rd wk 185
disc," with 100 at three theatres. f°"'- Theatres—The steptord wives (Coi),
,. , ,„., 3rd wk 125
(Averoge Is 100) Four Theatres—The Street Fighter (New Line) ... 60
Blue Ridge 2—Animals Are BeautituI People Gienwood —Murder on the Orient Express (Para),
1
(WB), 3rd wk 135 6th wk 550
WELCOME -- Come in and see us
Mid-Continent Theatre Supply Corporation
1800 Wyandotte
Kansas City, Missouri
816-221-0480
A Complete Stock in Kansas City
Try Us!
W. R. Davis—Manager
'''
Midland 2— Earthquake (Univ), I 6th wk 645
Ploza—The Towering Inferno (WB/20th-Fo)c),
I 1th wk 155
Six Theatres—Dark Star (Bryanston) 35
Six Theatres—^The Outer Space Connection (SR),
2nd wk 235
Six Theatres—Pardon My Blooper (K-tel) 90
Three Theatres— Alice Doesn't Live Here Anymore
(WB) 205
Three Theatres—^Phantom of the Paradise
(20th-Fox) ]00
Wutti M.ll 4— Flesh Gordon (SR), 11th wl. 65
Emmanuelle' Tops Loop With 250;
'Lenny' Tied at 225 With "Express'
CHICAGO—With the majority of marquees
ready lor changes. "Emmanuelle" was
the top grosser in the Loop area with 250
for the fifth week at the Michael Todd theatre.
In the Near North area, "Lenny" continued
to gross high with 225 in the 12th
week at the McClurg Court theatre, as did
"Murder on the Orient Express" in a si\th
week at the Playboy theatre.
Carnegie— Young Fronkenstein (20th-Fox),
'
12th wk 200
Chicogo— The Towering Inferno (WB/20th-Fox),
11th wk 200
McClurg Court—Lenny (UA), 12th wk
.'.
^225
Michael Todd—Emmanuelle (Col), 5th wk 250
Playboy— Murder on the Orient Express (iPara),
6th wk 225
Roosevelt— Black Lolito (SR) ISO
State Lake—The Godfather, Part II (Para),
I 1th wk 150
United Artists—Earthquake (Univ), 14th wk 100
Woods—^floney Baby (SR); Steel Edge of Revenge
(SR) 200
JMG to Move Office
CHICAGO—JMG Film Co.. headed in
this area by division manager Virgil Jones,
will move to the Tri-State Towers, 9575
Higgins Rd.. Rosemont, 111. 60018, Friday
(21).
i
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C-18 BOXOFFICE :: March 17. 1975

Blevins is hondy... coll us lodoy
12 ONE-STOP CONCESSION SHOPS
Blevins gives you convenience as your one-stop
centerforconcessionsuppliesand machines. Handy
service and fine quality backed by a quarter of a
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BLEVINS
POPCORN & CONCESSION SUPPLY CO.
POPCORN VILLAGE, NASHVILLE, TENN. 37202
BOXOFFICE :: March 17, 1975 C-19

. . . Doc
ST .
LOUIS
Qolumbia Pictures' 'Funny Lady" opened
an exclusive run at General Cinema
Corp.'s Sunset Hills Cinema with a benefit
premiere Thursday (13) for Conway Day
School of Chesterfield, with tickets priced
at $10. The regular run of the sequel to
Barbra Streisand's "Funny Girl," for which
she won an Academy Award, began the
following day.
Current at the Avalon Cinema, Des Peres
4 Cine. Jamestown Mall and Northwest
Plaza is Columbia's "The Stepford Wives"
. . . "Cabaret" is doing good business at
. . .
seven houses in the metropolitan area
"The Four Musketeers" (20th-Fox) begins a
multiple engagement Wednesday (19).
Mid-America Theatres held its managers'
meeting recently, with a morning session for
drive-in managers. This was an "all business"
seminar with all managers in the local
area participating . . . "The Prisoner of
Second Avenue" opens at MAT's Esquire 1
Wednesday (19).
Harry Hoff and John Mattler of Ringold
Cinema Equipment Corp. are following suit
in our city's slogan. "St. l.ouis Has It All
From A to Z (from the arch to the zoo)."
with their advertisements stating they carry
everything from A (aperture plate) to Z
(.xenon). A bit of "spelling license" there
. . . Marge
Burtt. 20th-Fox booker, will be
1925
OUR
spending Easter in the Bahamas. Her daughter
and son-in-law will be traveling with
her.
SO*""
Localite Garrett Conner, who began his
career as a baritone with the Muny and appeared
in the movie version of "Paint Your
Wagon." is back home singing in the cocktail
lounge at Le Chalet Suisse in the Montmartre
Building.
ANNIVERSARY
Todd Susnian, former St. Louisan, has a
co-starring role with well-known screen
actor Boia Crane on the new "Bob Crane
Show," which premiered this month on
NBC-TV (Channel 5). Todd portrays a
young slightly kooky medical student.
Strangely enough, the character's name is
Marvin Susman. Says Todd: "The coincidence
didn't help me get the role but it sure
broke the ice." He has appeared with Sandy
Duncan in "Star Spangled Girl" on the stage
in Los Angeles and his TV credits include
parts in "Love, American Style" and "Room
222." He is a graduate of Ladue High's
class of '65 and his wife, the former Judy
Brandt, is a '66 graduate of Clayton High
School. They have been married two years.
Stanley J. Goodman, board chairman of
Ma> Department Stores, which operate ten
department stores in the local area, has been
appointed chairman of the State Council on
the Arts. The department of consumer af-
^975
We don't want to brag.,. but we've done it!
C R.
Thanks to you and your fellow exhibitors, 1975 is
our 50th year of service to the Theatre Concession
Trade.
We appreciate your support and fellowship /n this great industry
we're in. We're looking forward to an even greater future with you.
See us in Booth 15-16 at Show-A-Rama in
Kansas City, March 17-20.
FRANK Popcorn & Supply Co.
2219 Delmar Blvd. St. Louis Mo. 63103 (314) 436-7700
fairs, regulation and licensing is the parent
agency of the council which promotes development
and appreciation of the arts
through financial and technical help.
Advertising Women of St. Louis will present
iTieir 41st annual Gridiron show
Wednesday (19) at the Chase-Park Plaza
Hotel. Entitled "Jester Days." it will be a
liberal spoof on the 1930s radio program
"The Shadow." The cancer research program
at Barnard Free Skin & Cancer Hospital,
a unit of Barnes Medical Center, is to
be the beneficiary of the proceeds from this
year's show. Since 1945, a total of $339,000
has been raised for the hospital through
Gridiron show proceeds.
"Fun City." a satirie look at New York
written by Joan Rivers and her husband
Edgar Rosenberg, is current at the Barn
Dinner Theatre . . . "What's a Nice Country
Like You Doing in a State Like This?"
begins a one-week engagement at the American
Theatre Monday night (17), with matinees
Wednesday and Saturday at 2 p.m.
.Severinsen. conductor of video's
"Tonight Show" orchestra, is in town with
his Now Generation Brass featuring Today's
Children at the Ramada Inn Southwest.
Chicago Fire Officials
Close Showhouse No. 10
CHICAGO—A tenth theatre here has
been closed by city fire officials. Cited for
fire, building and electrical code violations
was the Image.
Three theatres remain closed from previous
shutdowns—the State on West Madison
Street, the Rialto and the Studebaker,
the latter a legitimate showhouse. However,
the Studebaker, located in the Fine Art
Building on Michigan Avenue, is undergoing
extensive repair work.
The remodeling will extend to the World
Playhouse, which also is housed in the Fine
Arts Building. When the World Playhouse
restoration is completed, it will be used both
for legitimate shows and the exhibition of
films.
Director Sidney Poitier has signed actress
Dcnise Nicholas for a leading role in "Let's
Do It Aaain."
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
"^^"^
BlC^S/iCDii
'
"^'^^ ^^^ famous
f5^^ Don Ho Show. . . at
iBomsl Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF REEF TOWERS EDGEWATER
C-20 BOXOFFICE .: March 17, 1975
J

.
\
inniBoini
THE RINGOLDS'
"Serving the Midwest"
RjNGOLD
TriEATltE
RiNGOLD
TriEAlftE
EOyiPMENTCO. EOyiPMENTCO. I
32647 Ford Road 952 Ottowo, N. W.
|
Garden City, Mich. 48135 Grand Rapids, Mich. 49503
1 (313) 522-4650 1 (616) 454-8852
John Kenny Paul Voudouris
Jack Walsh
RiNGOLD
CINEMA
EQUfPivlENT CO.
8421 Gravois
St. Louis, Mo. 63123
1 (314) 352-2020
Harry Hoff
John Mattler
Serving you with
STOCK .
.
Almost $200,000!
Why wait a week for an order?
^ SALES
ir SERVICE
ic Attractive LEASING PLANS
fiinilllBllllBIIIIHIIIIIBUIIiailllHIIIIIBIIIIIBIIIIIBIIIIIBIIIIIBIIIIHIIIIIBIIIIIBIIIIIBIIIIIBIIIIHIIIIIBIIIIiailin^
BOXOFFICE :: March 17, 1975 C-21

. . Groucho.
CHICAGO
(Continued from page C-12)
story, will discuss this new AIP film with
the press.
Warren Beatty arrived here Thursday (13),
a week earlier than originally planned, for
promotion in behalf of "Shampoo." Beatty
produced and co-authored the film which
opens Friday (21) at the Mercury and other
selected theatres.
S-A R LADIES COMMITTEE—In fhc above photo, committee members are finalizing last-minute
details of the Thursdoy ladies' luncheon portion of Show-A-Romo 18 at Crown Center Hotel Mondoy
(17) through Thursday (20). Left to right arc Mmes. Ralph J. Weber, Douglos Lightner, co-choirmen
Norm Nielsen and Paul Kelly, Bev Miller and Chuc Barnes. Other members not present ore; Mmes.
Richard Durwood, Richard Orcar, Glen Dickinson jr., Dorrcll Manes and Elmer Bills jr.
A cosh bar will be open from 11:30 o.m. Thursday (20) until the luncheon begins of 12 noon.
A spcciol treat will be on the program with the ottcndonce of Stars of Tomorrow Marilyn Hasseft ond
Beau Bridges, to be introduced by Miss Show-A-Roma, Elsie Pratt.
Steve Caplan. New World Pictures sales
manager, is due here at month's end to call
on exhibitors in this area. Also due shortly
is Walter Durell. general sales manager for
Film Ventures. He will bring a print of "Beyond
the Door" for an invitational tradescreening.
Strolling models will lend an cxtro oir of excitement to the event and gifts and door prizes will
Glcnwood Manor Motor Hotel, onl Dickinson Theof
AVAILABLE SOON!
Cinema Systems announces that their WIRELESS.
SPEAKERLESS drive-in theatre broadcast system is entering
its final development and testing stage.
Exhibitor cost will be about 1/2 that of systems
presently on the market.
Operates on AM broadcast band
For more information, write:
CINEMA SYSTEMS, INC.
519 Produce Bonk BIdg. Minneapolis, Minn. 55403 Phone (612) 339-4055 I
We Specialize in UPHOLSTERING Theatre Chairs
IN YOUR THEATRE OR IN OUR FACTORY
SOFT,
COMFORTABLE SEATS ARE AN ASSET TO YOUR BUSINESS
We also SPECIALIZE in SEWED SEAT COVERS made to your specificotions and color'
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CHICAGO USED CHAIR NiARl
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on FILMROW over 20 YEARS — we know THEATRE CHAIRS
V
Jordan Teel has joined the Fssaness circuit's
managerial staff as a manager trainee.
Jordan's father Harold Teel is managing
ilirector of the Bremen twins, Tinley Park.
Virsil .lone.s, division manager for JMG
Film Co.. visited theatres in the Pittsburgh
and Milwaukee areas to set up openings of
the company's spring and summer releases,
including "Flatfoot," starring Bud Spencer;
"Timber Tramps," starring Claude Aikens.
and some New World products, 'Death
Race 2000," "Mamma Number 2" and
"Tidal Wave."
According to report!*, Herb Rodgers, producer
of the film "The Great Chicago Robbery,"
which deals with the $4.3 million
Purolator burglary here, met with Joseph
Woods, regional Purolator vice-president,
and Ted Berger. the firm's New York public
relations consultant. Rodgers indicates he
would like to begin shooting here May 12.
Main stars are to be Eli Wallach and Brock
Peters ... It was reported that the animated
"Journey Back to Oz" grossed $110,000 in
25 area theatres in one weekend showing.
Warner Bros. "Yakuza" opens at the
United Artists Theatre Friday (21). The
word "Yakuza" is explained as meaning
gangster or mobster in Japanese and it refers
today to the 125,000 professional racketeers
in the Japanese underworld. The film stars
Robert Mitchum and Takahura Ken.
A big advertising campaign preceded the
rerelease of "Dirty Harry" and "Magnum
Force" in a current showing at the Chicago
Theatre
.
Chico and Harpo
have a return day on three screens starting
Friday (21) with the encore showing of "A
Night in Casablanca" and "Love Happy"
at the Will Rogers. Varsity and Paramount
theatres.
THEATRE EQUIPMENT
-
-
"Everything jor the Theatre"
339 No. CAPITOL -- AVE., INDIANAPOLIS, IND.
C-22
BOXOFFICE :: March 17, 1975

Heralds - Window Cards - Programs
Write Today for Sample Kit
ROXOFFICF. :: Mariii 17, 1975 C-7.3

.
.
WE'VE MOVED!!!
Our new address and telephone number is:
J. M. G. Film Company
Tri-State Towers
9575 Higgins Road
Rosemont, Illinois 60018
Telephone (312) 693-4760
Virgil Jones
Ann Jones
Eve Kalata
Virginia Keunster
contact Virgil Jones for
Chicago, Milwaukee, Pittsburgh and Minneapolis
Mr. Exhibitor . .
FREE SHORT SUBJECTS FOR YOUR THEATRE
For your convenience we maintain national distribution with established
booking offices and prints in all 32 key exchange cities to serve your
theatres promptly and efficiently.
NAME
TITLE
THEATRE OR CHAIN
FOR INFORMATION ON HOW TO GET THE BEST IN
FILL IN
COUPON.
FREE SHORTS
ADDRESS
CITY STATE ZIP
SiEmA.^S: RHR Filmedia, Inc. 4« West 48 Street, New York, N.Y. 10036 (212) 541-9692
Richard H. Rogers, President Sy Perry, Director of Theatre Division
C-24 BOXOFFICE :: March 17. 1975

.
, -so,
caruiti
,t "LIVE A LiniE. STEAL A LOT"
,
•
stamng ROBERT CONRAD DON STROUD DONNA MILLS
iPG
introducing ROBYN MILLAN jr a LUTHER ADLER as The Eye
•J f ilni Industries
:
PARUTAlGUIMNCESUGGESnO
•
executive producer Corutl^ C Byrd music composed and conducted by Phillip Lombro • screenplay by E Arltiur Kean
story by Allan Dale Ki ihn
• produced by J Skeet Wilson ond Chuck Courtney directed by Moivin Chomsky
An American International f?elease
CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
NEW YORK
Donald Schwartz, Bronch Mgr.
1«S W. 46lh St.
New York, New York 10036
Tele.; (212) 489-1100
PHILADELPHIA
Jahn Nunn
1612 Market Street
Philadelphia, Pa. 19103
Tele.: (215) $68-6614
WASHINGTON. O.C.
Jerome Sandy
1217 H St., N.W.
Washington, D.C. 2000S
Tele.: (202) 347-2442
PITTSBURGH
Bud Gilliam
107 Sixth St., No. 1133
PiHsburgh, Pa. 15222
(417) 263 3781
BUFfALO-ALBANV
Marty Hollonder
300 Delaware
Buftolo, N.Y. 14302
(716) 851-5150

BROAD W A y
Q.EORGE BARRIE, prcsidt;nl ol Fabcrgc
and its film production arm Brut Productions,
received the first Business in the
Arts Award from the nonprofit Afro American
Total Theatre Arts Foundation at the
Hotel Plaza Monday night (10). Founder
and artistic director of the foundation Ms.
Hazel J. Bryant was a most gracious hostess
for the awards ceremony. Other attractions
of the evening were composer Sammy
Cahn's song parodies in honor of Barrie and
the assorted guests and a fashion show. Such
designers as Stephen Burrows, Scott Barrie.
Elaine Baskin-Bey and Ashanti Bazaar were
represented by the black models in their creations.
Other guests included Amyas Ames, chairman
of Lincoln Center for the Performing
Arts: actress Geraldine Fitzgerald, who has
been involved with the Afro/ American
group for several years; performer Josephine
Premice: Alton Marshall, president of
Rockefeller Center; William S. May. chairman
of the American Can Co., and Ms.
Bryanfs parents. Bishop and Mrs. Harrison
J. Bryant of the African Methodist Episcopal
Church. In the audience were black actors
Calvin Lockhart and D'Urville Martin.
Ames read a letter from Mrs. Gerald
Ford, honorary chairwoman of the dinner,
who was unable to attend. Barrie made some
pertinent remarks in accepting his award
for aiding the foundation, saying that everyone's
support is needed and that the talent
involved with the Afro/ American Theatre
deserves great recognition.
The Roy Ayrcs Quintet provided music
for the evening, while hard-working publicists
Chuck Mo.ses and Linda Anderson took
care of the many details.
•
"Camera I lure," presented Siinclays at
II a.iu. on the CBS-TV network. Sunday
il6) kicked off a two-part series on the
career of director Richard Lester. He has
directed such films as "A Hard Day's
/V/t,'/;/" and "Help!", both starring the
Beatles, and "The Knack." "Petiilia." "The
Three Musketeers" and its sequel, the new
"The Four Musketeers."
Scenes from his films are being .shown
on the programs, as well as stills from
"Royal Flash." which Lester currently is
nuiking and which stars Alan Bates. Malcolm
McDowell. Florinda ' Balkan. Briti
Ekiand and Oliver Reed.
•
"Lucia," the internationally acclaimed
Cuban film by Humberto Solas, will be
shown at the Elgin Cinema Saturday (12)
at 12 noon. The screening will be a benefit
for the Chelsea Coalition on Housing, a militant
tenants group which has been fighting
the displacement of low and modern-income
residents from the community, and the Chelsea
Neighborhood Clinic, a free health and
social service center run mainly by volunteers.
Admission is $2.50. or $1 for people
who can't afford the higher priced tickets.
The film spans 70 years of Cuban history.
focusing on the lives of three women named
Lucia. The first segment is set in 189.5 during
the war of independence against Spain.
The second section, taking place in 1933,
concerns a midd-class woman and her lover,
who fights the Machado regime and the corrupt
new social order. The final episode is
set in the '60s during the early Fidel Castro
era.
•
Showcases Wednesday (12) were led by
such new bills as "The Four of Us" and
"The Sensuous Three," "The Woman Hunt"
and "Caged Heat.'" and a horror combo
described as "ISO Minutes of Murder and
Madness"; "The Beast Must Die" and
"Seizure." Also showing: "Malizia," "Rafferty
and the Gold Dust Twins," "Freebie
and the Bean," "Airport 1975." Andy Warhol's
"Dracula." "Wet Rainbow." "A Woman
Under the Influence." "Lenny" and
"The Towering Inferno."
•
Openings: "Funny Lady," continuing the
story of Fanny Brice with Barbra Streisand
again starred, opened Wednesday (12) at
Loews" State I, Loews" Tower East and
Loews' Orpheum here, plus the UA Syosset
in Long Island and the RKO-Stanley Warner.
Paramus, and Loews' Route 18 Twin 1
and 2. East Brunswick, N.J. The benefit
premiere Tuesday (1 i) at Loews" Astor Plaza
saw Ms. Streisand and co-star James Caan
in attendance.
"The Prisoner of Second Avenue,"" Warner
Bros, film based on Neil Simon's hit
comedy and starring Jack Lemmon and
.'Knne Bancroft, began Friday (14) at the
Sutton. A benefit premiere Thursday (13)
was held for the Dalton School Alumni
Ass"n Scholarship Fund.
"Hearts and Minds," Academy Award
nominated documentary about the U. S. involvement
in Vietnam, begins Sunday, Mar.
23 at Cinema I. Warner Bros, is releasing.
•
"Ape Over Broadway." a live musical
comedy which is .showcasing through Sunday
(23) at the Bert Wheeler Theatre in
the Hotel Dixie, is based on an original
story and idea by the late Andrew Herz.
Inspired by the classic ape film "King
Kong" (1933), the show is being presented
by Allan Brown, Bill Vitale and Renee
Semes Herz (widow of the author) with a
book by Maiy McCartney and Bart Andrews,
music by Steve Ro.ss and lyrics b\
Vitale. A young, energetic and very talented
cast make this an entertaining evening for
anyone looking for a fun show.
•
"The Four Musketeers."" 20th Century-
Fox's all-star version of the Alexandre Dumas
classic, will open in specially selected
Flagship theatres in the metropolitan area
Wednesday (19). A continuation of the highly
successful "The Three Musketeers,"" the
madcap comedy adaptation stars Oliver
Reed. Raquel Welch, Richard Chamberlain,
Frank Finlay, Christopher Lee, Geraldine
Chaplin. Faye Dunaway and Charlton Heston.
Produced by Alexander Salkind. Richard
Lester directed from George MacDonald
Fraser"s screenplay.
World Wide to Distribute
'Prisoner in the Middle'
Nl VV ^OkK—World Wide Films Corp.
of North Hollywood, Cal., has announced
the acquisition of U.S. distribution rights
to "PrLsoner in the Middle," adventure
drama starring David Janssen. A Sabra
production produced by Buddy Ruskin and
directed by John O'Connor, the film also
stars Rarin Dor, Chris Stone of TV"s "The
Interns" and Art Metrano, co-starring in
the "Amy Prentiss" series.
Janssen is cast as an American colonel
assigned to disarm a nuclear warhead which
a U.S. B-52 bomber has accidentally jettisoned
on the Jordanian side of the border
between Jordan and Israel. Arab guerrillas
and Israeli forces alternately capture Janssen
and the warhead, while a romance
develops between the American and Miss
Dor, an officer with the Israeli commandos.
The R-rated adventure has a screenplay by
Ruskin and color by CFI. Nicholas Torzeski
was executive in charge of production,
with Guy Delia Cioppa as executive producer.
A disclaimer states that all persons entering
the theatre where the film is showinu
will
be checked by a metal detector, due to
the controversial subject matter.
Jamaica Filmmaker Bows
With 'Marijuana Affair'
NEW YORK— "The Marijuana Affair."
marking the debut of the recently formed
Film Productions Jamaica. Ltd., has just
been completed in Jamaica. Calvin Lockhart
stars as a U.S. narcotics agent who
returns to his native Jamaica on special
assignment. Director William Greaves, Emmy
Award-winning former executive producer
of "Black Journal," collaborated on
the screenplay and original story with native
Jamaican Woody Robinson. Producers
Lucien Chen, promotor of the Foreman-
Frazier championship fight, and H. 1.
Henriques are planning on a worldwide release
for the film.
Chen hopes to establish Jamaica's newl>developing
motion picture industry with this
production, intending that Jamaica emerge
as a leader among nations which view filmmaking
as a means by which economic,
can achieve greater stability.
Champion Swimmer Tours
For Col.'s 'Funny Lady'
NEW YORK—As part of Columbia
Pictures' accelerated publicity and exploitation
promotion on the Rastar production.
"Funny Lady," Heidi O'Rourke, who makes
her screen debut as Eleanor Holm in the
film, was on a ten-day personal appearance
tour, which began Monday (3).
Miss O'Rourke, a champion synchronized
swimmer, modeled Catalina Swimwear in
leading department stores and was the
subject of newspaper, radio and television
interviews. Her tour itinerary included
Miami, Atlanta, Cincinnati, Philadelphia.
Chicago, Pittsburgh, Minneapolis, Kansas
City, Denver and Dallas.
F.-2
BOXOFFICE :: March 17. 1975

i
Complete UL listing: projector mechanisms,
magazines, pedestals, sound reproducers, ampliliers,
motor drives— all Century components, individually
or collectively when installed as a complete projector
and sound system.
No other projection and sound
equipment, foreign or domestic,
has this complete system listing
by Underwriters'.
For you, as a theatre owner, this
listing means many things: in meeting
all Underwriters' requirements, your
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption'
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing.
Century fulfills in still another way
its continuing commitment to provide
the very best in projection andsound
equipment.
This UL listing is meaningful— it
warrants your attention.
CENTURY
proudly announces the
UnderwNters' Laboratories,
inc., lisung ol their
complete prolecNon and
sound systems.
CENTURY—the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
32-02 Queens Boulevard, Long Island City, N.Y. 1 1101
Albany Theatre Supply Co.
433 North Pearl S».
AUxiny, New York 12204
Capitol Motion Picture Supply Co.
630 9th Avenue
New York, N.Y. 10036
Joe Hornstein Inc.
341 West 44th Street
New York, N.Y. 10036
Allied Theatre Equipment Co., Inc.
155 57 Norrh 12th Street
Miilodelphio, Po. 19107
Phone; (215) 567-2047
Allied Theatre Equipment Co.,
17 E 2Sth St.
Baltimore, Md. 21218
(301) 235-2747
Inc.
Atlas Theatre Supply Company
1S19 Forbes Avenue
Pittsburgh, Pa 15219
BOXOFFICE :: March 17, 1975
E-3

, . Members
. . . Lawrence
. . Mike
BUFFALO
The biggest story of the week is that Jim
Lavorato. longtime National Screen
Service representative in this area, is now
the National Theatre Supply representative
h;re. under which title he plans to do a lot
of traveling in the territory. Jim knows all
the managers and their theatres and plans
to drop in for a visit in the near future.
Jim's office is in the same building at 496
Pearl St. where he helmed NSS in the
past. NSS now is serving theatres out of the
Boston office.
Stanley Dunvood, president of Kansas
City-based American Multi Cinema, visited
the Como 6 theatres, located at Union and
Bennett roads near Orchard Park, the other
day and was pleased with all aspects of that
operation. Tom Woolery. manager of the
Como 6. gave Diirwood a "grand tour" of
the theatres, where business is reported excellent.
The February 22 liiiieheoii ol Wmiieii of
Variety Tent 7 was canceled. It was held,
however, in the Variety Club headquarters.
193 Delaware Ave., Saturday (8). Chairmen
appointments made by president Rita Inda
are
as reported.
Within five minutes aftor police radioed
reports of a burglary in progress at the
Wurlitzer Store, 647 Main St., Franklin
Street officers arrested a suspect and charged
him with burglary . of the salacious
literature squad raided a motion
picture house February 24. They seized a
film and arrested Gary G. Lee at the
Central Park Cinema. He was charged with
.second-degree obscenity.
The Como 6 and the Evans presented
Celebration," American Film Theatre feature,
February 24-25. Good boxoffice was
;^www^^^l•L^s^%^l^^^l^i.%^^l^^•.^l^i%V
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THEATRE AUDITS I
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HANOVER
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In
new
reported in both situations , . . The
Century series of Saturday evening film
programs offered a "Woody Allen Film
The Niagara Falls Cataract
Festival" . . .
Camera Club sponsored a workshop on
"Color Slide Derivations Made Easy" at the
Niagara Art Center in the Cataract City.
The program was conducted by Carl Kopf.
vice-president and program chairman.
The last picture show has been presented
at the century-old Opera House. Fillmore.
The theatre has been closed and the building
is for sale. Owners Mr. and Mrs. Bruce
Miller said "the audiences just kept dwindling.
We were losing money every time."
The Millers bought the theatre in 1972
from Mr. and Mrs. Bruce Sweet, who had
run the house for more than 30 years. No
X films ever were shown.
Talia Shire, daughter-in-law of Mr. and
Mrs. Irv Shire of this city, was nominated
for Best Supporting Actress by the .Academy
of Motion Picture Arts and Sciences for her
work in "The Godfather. Part II," now at
the Holiday multitheatre complex. She
called her in-laws from Hollywood to tell
them how thrilled she was . . . Jerry Edelslein.
an account executive at W.ADV Radio,
who also was publicity director for this
year's Variety Club telethon, is vacationing
in the Caribbean with Mrs. Edelstein and
friends. The Edelsteins flew to sunny Florida,
then got on the big ship there.
Minna Zackeni of American International
Pictures, invited exhibitors to a preview of
"To Kill a Queen" in the motion picture
operators' screening room. 498 Pearl St.
Pollock, vice-president and
general manager of WKBW-TV, did a
great
job with the 1975 Variety telethon. He
aided in raising a goodly amount for the
club and the Children's Rehabilitation Foundation
. Ellis has been elected
secretary of the Epilepsy Foundation of
Western New York.
Marlon Brando in "Last Tango in Paris"
returned to the downtown Century Saturday
night (1) as part of a three-way show that
included "Fellini's Satyricon" and "Mad
Dogs & Englishmen." Admission was $2 at
the door.
Budd Rogers Celebrating
51 Years in MP Industry
NEW YORK—^Budd Rogers, general
sales manager for Continental Distributing,
the motion picture division of the Walter
Reade Organization is celebrating 51 years
in the motion picture industry.
Rogers, over the years, has held many top
industry positions including vice-president
and general sales manager of Republic Pictures;
Realart Pictures; the Selznick Releasing
Corp.; executive vice-president of Embassy
Pictures, and presidt-iil of llu- P.ilhe-
.-Xmericin Eiisiribuilng Co.
Variety 35 Officers
Installed March 6
JOHN COCCHI
By
NEW YORK—Variety Clubs' New York
Tent 35 installed Norman Weitman as
chief barker and Evelyn Palace as president
of Variety Club Women at a kmcheon
Thursday (6) at the Hotel Americana.
Father Patrick J. Sullivan delivered the
invocation, following which kmcheon chairman
Bernard Myerson introduced former
chief barker Salah M. Hassanein, who
presented a plaque to outgoing chief barker
Martin Newman, Ex-vice-president of
Century Theatres, Newman heads Variety's
heart committee. Under his leadership last
year. Tent 35 donated some $333,000 to
charities.
Artist LeRoy Neiman, who did the lithograph
of Frank Sinatra for his club-sponsored
concert at Carnegie Hall Apr. 8, 1974,
was presented with the lithograph, as autographed
by Sinatra. Ex-chief barker Newman
then mentioned some of the Sunshine
Coach donors, Nat Lefkowitz, president of
William Morris Agency; Mrs. Elaine Reiner,
widow of club member Manny Reiner, and
Martin Levine, president of Brandt Theatres,
Prominent physicians on the dais were
introduced; e.g., Dr. Margaret Giannini,
Dr. Lee Salk, Dr. Hugh Evans and Dr.
Vincent J. Fontana.
Admiral Frank B. Guest jr. made a brief
speech in which he thanked the club members
for their continued support of military
dependents and prisoners of war. Burton
Robbins of National Screen Service spoke
on the patron life membership program
and presented a membership card to Pai
Williamson, vice-president in charge of
worldwide distribution for Columbia Pictures
International. It was emphasized by
Robbins that all funds from membership
dues aid needy children on a worldwide
basis. Saul Jeffe of Movielab was introduced
as chairman of the patron life membership
program.
Weitman followed his official installation
by observing that he was the 16th chief
barker of Tent 35 but the first from distribution.
He then outlined briefly his aims
for the club—to involve as many people
as possible in its programs and to make
personal contacts with his fellow members.
Previously installed were Jim Velde,
first assistant chief barker; Jerry Gruen-
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erg, second assisl;iiit chid barker; Norman
Robbins, dough guy. and Phil Isaacs, property
master.
Other dais guests were Harr> Buxbauni,
Walter Dichl. Barry Diller. Steve D'ln/illo.
Irving Dollinger, Bud Edcle. I.eo Cireeiifield.
Leo Hausman, Isaacs, I.eo Jaffe. Ira
Meinhardt. Eric Pleskow, Norman Robbins,
Fred J. .Schwartz, B. V. Sturdivant. Morton
Sunshine and Burton B. Turkus.
Three Co-Chairmen Named
For Brandeis U. Dinner
NEW YORK—Henry H. Martin, president
ot Universal Pictures; Christopher
Booniis. prominent New York builder, and
Herbert M. Wachtel Esq.. of Wachtel. Lipton.
Rosen & Katz, have been named by
general chairman James R. Veldc as cochairmen
of the entertainment industry
committee for the Brandeis University
benefit dinner honoring Salah M. Hassanein
April 7 at the Plaza Hotel. Velde is a senior
vice-president of United Artists Corp.
Ihe fund-raising dinner is a salute to
Hassanein. executive vice-president of
United Artists Theatre Circuit and president
of United Artists Eastern Theatres and of
the n)dd-AO Corp.. who will receive Brandeis'
Distinguished Community Service
Award. Proceeds from the dinner will establish
a scholarship fund in his name at
the
University.
FAJA-IEF Kickoff Dinner
March 24 at Locust Club
PHILADELPHIA—Robert Abel, chairman
of the theatrical division of the 197.'i
Federation Allied Jewish Appeal-Israel
Emergency Fund, declaring the "American
Jews must unite and stand behind Israel to
preserve freedom for Jews around the
world," said division members will be able
to make their financial commitment to the
Jewish people at a campaign dinner-meeting
to be held at 5:M) p.m. Monday (24) at the
Locust Club. Bernard Borine, trade council
chairman, called for record attendance at
the event.
The theatrical division dinner committee
includes Abel. Martin B. Ellis. Henry Milgram.
Ramon Posel and Ralph Pries.
PHILADELPHIA
Qoliimbia Pictures' "Shampoo." opening
at the Budco Goldman Theatre Wednesday
(19). may receive unexpected publicity.
Hair stylist Gary Christopher says he's organizing
a crew of local beauticians to
picket the movie so that "the public will
know that all hairdressers are not like the
one Warren Beatty plays in the film."
Sanieric Theatres has booked "2076
Olympiad." feature-length film primarily
lensed in a local studio and which was written,
produced and directed by Jim Martin.
former ad salesman for the Daily News. A
spoof on TV sfwrts and advertising, a la
the recent "The Ciroove Tube," the R-rated
feature is scheduled to open at Samcric
houses next month.
New industry related firms setting up
shop here include Counselor Films, a subsidiary
of CFI, and the Film Crew, business
venture of John R. Griesemer and Joseph
Robert Downey, filmmaker,
J. Bolesta jr. . . .
came to lemplc University for the
world premiere of his latest movie, "Compliments
to the World" . . . Dina Merrill
was in town as guest of honor at a benefit
cocktail party at the Marketplace Design
Center to salute prime movers of the upcoming
Juvenile Diabetes Foundation's
Super-Achievers Party, set for May 8 . . .
Celebrity letters from Joan Crawford, Deborah
Kerr, Helen Hayes and Ellen Burstyn
I
I
I
I
I
were the highlights of an auction party for
the benefit of the Penn Community Park
on the University of Pennsylvania campus.
James A. Michener, author, is taking a
fling in radio management. He heads a fiveparty
combine purchasing WBUX Radio
in nearby Doylestown . . . The Philadelphia
Motion Picture Preview Group at its March
meeting discussed films previewed the past
month. The get-together was held at the
Gimbels Club Women's Center . . . "The
Birth of a Nation" was screened at the William
Penn Museum, Harrisburg . . . Camden,
N.J., for the first time is in line for
CATV. The city council there voted $9,-
900 to hire a consultant firm to prepare
regulatory laws for the medium.
a new staff member in
Lillian Leliamm is
American Multi Cinema's Northeast division
office. Cherry Hills, N.J. Lillian is a
clerk in the film department.
Film Festival in Philly
PHILADELPHIA—Ralph Moore, director,
said the second annual International
Film Festival will be held at the Walnut
Street Theatre. Open to the public, the festival
begins April 29 as a highlight of the
Philadelphia Festival, sponsored by more
than 60 cultural organizations comprising
the Greater Philadelphia Cultural Alliance,
set to be held April 25-May 25.
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(617) 482-6047
(301) 235-2747
BOXOFFICE :: March 17, 1975 E-5

. . John
PITTSBURGH
^ariety Week at Tent 1 found various
activities and honored at a luncheon
Wednesday (12) were Don Brocket!, writer,
producer and actor; Walt Harper, musician
and night spot owner; Charles W. Strong.
Civic Arena manager; John Harper jr.,
Cinemette board chairman, and W. I..
Thunhurst jr., manager of the Civic Light
Opera. Press recognition was given to Andy
Bernard. Kap Monahan. Bill Burns. Roy
McHugh, Cy Himgerford and Ed .Shaughency.
"Funny Lady" scored a sellout in excess
of 1,200 persons for the premiere at the
Warner Tuesday (11) as a Variety and
press benefit for Children's Hospital.
Eighteen Wheeler models costumed as Ziegfcld
Girls were ushers. Rhea's & Schieffelin
furnished refreshments and there also were
souvenir programs, music and long-stemmed
roses from Harris Bros.' Florists. Don Ruffing
is handling Warner Theatre parties
and group sales for "Funny Lady."
Lou Hanna's 70th birthday anniversary
and his 50th year in the film industry were
recognized at a testimonial in his honor
at Chatham Center with Bill Anderholt of
20th Century-Fox as toastmaster. Lou's
partner in film licensing and distribution
is veteran Bert Stearn.
The Brownsville Drive-In Theatre January
24 was transferred from Cinemette to
Tom Clark and John Scbeck. longtime projectionists
there. Other information printed
here recently is incorrect, as provided us by
a person in the industry who somehow was
mistaken. Both the theatre and the property
were purchased by Tom and John, who
have been small wholesalers since 1965 as
T. J. Enterprises, at Grindstone, distributing
stereos, watches, rings, etc., with customers
mostly being clubs, service stations, etc.
Originally, the Brownsville Drive-In was an
operation of Izzy Picks and was registered
as Picks Drive-In. We regret any inconvenience
caused by the previous story. The theatre
operates its own restaurant-concession
and is showing adult films only, with good
and polite audiences, no property aibuse or
damage and no problems.
Bud Gilliam, now AIP branch manager
here with offices at 1133 Pulton BIdg.. is
offering "Sheba, Baby" . Davidson.
whose father in years past was a Wilkinsburg
Baptist minister, opens his show at Holiday
House Monday (17) and the next evening
he will entertain members and guests of
NATO of Western Pennsylvania and of the
Tri-State Drive-In Theatres Ass'n after dinner
there. Davidson's engagement runs
through Sunday (30).
John Cassavetes told how he solved a
problem. No film-distributing company
would take on his independent "A Woman
Under the Influence"—most of them
wouldn't even look at it. So. he hit the road
to sell it himself, with the aid of his actresswife
Gena Rowlands and his father. They
came here and showed it to Paul Grossman,
Cinemette official. The picture opens
Wednesday (19) at the Manor.
Carnegie Museum continues its spring
film series through May 25. showing history
of motion pictures every Sunday night at
7:30 p.m., audience requests one Simday
a month at 3 p.m. and independent filmmakers
once a month at 8:30 p.m. The May
Day film celebration is open free to area
filmmakers for all categories. Admission
is free. Larry Gottheim. independent filmmaker,
will show and discuss his 1973 film.
"Horizons," Wednesday (19) at 8:30 p.m.
The famous French film, "La Ronde,"
(1951) will be shown at the Sunday evening
series at 8:30 p.m.
Variety Week saw the start of the tent's
. . . Heidi
"Security Blanket" program to provide
emergency food, care and shelter for youths
under 16 affected by fires, accidents and
other emergencies in this area
O'Rourke of "Funny Lady" appeared here
in a swimming exhibition to start the American
Cancer Society's Save-A-Swim fund
drive.
John D. Harper sr., Aluminum Co. of
America's chief executive for a dozen years,
is to leave this post but remains board chairman
until the end of 1975. A 50-year veteran
with Alcoa, world's largest aluminum
producer, he is the father of the top executive
of Cinemette Corp. of America, John
D. Harper jr.
WE'VE MOVED!!!
Our new address and telephone number is:
J. M. G. Film Company
Tri-State Towers
9575 Higgins Road
Rosemont, Illinois 60018
Telephone (312) 693-4760
Virgil Jones
Ann Jones
Eve Kalata
Virginia Keunster
contact Virgil Tones for Chicago, Milwaukee, Pittsburgh and Minneapolis
E-6 BOXOFFICE :: March 17, 1975

—
—
—
— —
—
I
I
—
'Shampoo' Still Tops
With 585 in NY 4lh
NhW YORK — -Sh.impoo" hkkIc il tour
in a row, keeping top spot with a 585 rinsing
in the fourth Coronet week. Second and
third places were occupied as before, by
"Alice Doesn't Live Here Anymore," 340
in the sixth and last week at the Sutton before
moving over to the Astor Plaza and
34th Street East, and by "The Private Afternoons
of Pamela Mann." 325 for the lllh
World week.
"Stavisky" moved up a notch to fourth
place, earning 280 for the I 1th week at
Cinema II. Changing places with it was "A
Brief Vacation." fourth last time, now fifth
with a 275 fourth we^-k at the Little Carnegie.
Sixth came "The Godfather. Part IL"
a combined 210 for the 13th round at the
Cine (265) and State I (155).
Proving that critics don't necessarily have
that much influence, "At Long Last Love"
had a solid opening week at Radio City
Music Hall despite reviews which bordered
on malice.
(Average Is 100)
Cine The Godfather, Part M (Poro), I3th wk. .265
Cinema I— Jonis Umv}, 4th wk 165
Cinema II Stovisky (Cinemation), 11th wk 280
Cineramo— The Dragon Squod Mn-Frame) 125
Coronet'—Shampoo Cil', 4th wk 585
Criterion Report to the Commissioner (UA),
5th wk 150
^Femole Trouble (New Line),
East 59th Street 1
4th wk 100
Eastside Cinema Report to the Commissioner
(UA), 5th wk 170
86th Street Eost Report to the Commissioner
(UA), 5th wk 155
Festival Artur Rubinstein: Love of Life
(New Yorker), 4th wk 125
Juliet Sometime Sweet Susan (Variety Films),
3rd wk 120
Little Carnegie A Brief Vocation (AA), 4th wk. 275
Penthouse Bogord (L-T Films), 4th wk 75
Plazo Amorcord (New World), 25th wk 180
Radio City Music HoM At Long Lost Love
(20th-Fox) 150
RKO 86th Street Twin I Bogord (L-T Films),
4th wk 40
RKO 86th Street Twin II Dragon Squad
(In-Frame) 1 50
68th Street Playhouse ^Love at the Top
(Peppercorn-Wormser), 6th wk 105
State The Godfather, Port II (Para), 13th wk. 155
Sutton Alice Doesn't Live Here Anymore fWB),
6th wk 340
World The Private Afternoons of Pomelo Mann....
(Hudson Valley Films), 1 Hh wk 325
'Lenny' Has 450 in Baltimore;
'Amarcord' Grosses 250 in 7th
"I.enns" remained out in
BALTIMORE
front with 450 in a 12th week at Cinema I.
"Young Frankenstein" pulled a strong 220
at three theatres and ".Amarcord" grossed
250 at the Playhouse.
Cinemo 1 Lenny (UA), 12th wk 450
Liberty I— Earthquoke (Umv), 12th wk 80
Liberty II Alice Doesn't Live Here Anymore
>(WB), 4th wk 75
Playhouse Amarcord (SR), 7th wk 250
Three theotres The Towering Inferno
(WB/20th-Fox), 12th wk 80
Three theatres Young Frankenstein (20th-Fox),
4th wk 220
Westview I Murder on the Orient Express (Para),
6th wk 100
Westview IV—The Godfather, Port II Para).
1 2th wk 80
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't iTiiss the famous
^\m$
r^j^J^ Don Ho Show. , . at
[aomsj Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF . REEF TOWERS . EDGEWATER
BALTIMORE
(""oliiniUia I'iiliiri's' I iimn I ,idy' ho\ve
"
Chasen, one of Leon Back's "Girls
at the Rome Theatres home office,
and her husband Max returned Tuesday
(11) after a glorious ten-day vacation in Los
.\ngeles. Leon is the Rome circuit's general
manager and also president of Maryland
NATO.
Richard Kirsch, Washington-Baltimore
manager of Ogden Food Service, left
Wednesday (5) for several weeks' vacation
in Miami, Fla., with Mrs. Kirsh. Bill Burke,
assistant manager at Ogden, will be holding
down the fort in the meantime. November
1975 will mark Bill's 23rd year in the post
at the firm, which is located at 9520 Gerwig
Lane, Columbia, zip code 21046.
After a week's absence, a victim of the flu
o|)Klcinii. Iktc, .Mrs. Kalhe Norman, manager
of Hicks Baker's Towson Theatre, returned
to work February 26. She said
"Young Frankenstein" was enjoying good
bo.xoffice and that the theatre was set to
show "Tommy," Columbia's Ann-Margret
starrer, beginning February 26 . . .
Overlea Caterer's major domo, Lawrence
Stappler, who has been a great favorite for
arranging buffets for charity via Tent 19,
recently celebrated his 47lh birthday. He's
been with the firm 12'/2 years.
Approximately 120 guests attended the
wedding reception ol Phil Harris, immediate
past chief barker of Tent 19, February 19 at
Overlea Hall. Among the distinguished
guests were Mr. and Mrs. Bill Brizendine.
Bill, an executive with Schwaber World-
Fare Theatres, is a former chief barker of
Tent 19.
Howard R. Owen is a principal in Baltimore
Theatre, which leases the Mechanic
Theatre here. He also is city fire board
president . . . The second three-alarm fire
to hit Gwynn Oak Amusement Park in a
week happened February 27. The blaze destroyed
the penny arcade and heavily damaged
Pistol Pete's shooting gallery.
Following "Lenny" Wednesday (5) at
. . . "Ten Little Indians"
JF's Rotunda I was "Stavisky," in an exclusive
engagement
opened Wednesday (5) at Cinema Co-
lumbia City, Cinema Harundale, Northp)oint
Plaza, Super 170 Drive-In, Timonium
Cinema and the Village.
Nostalgia buffs were pleased Sunday and
Monday (2, 3) at the Church Lane Cinema
with the screening of Frank Capra's "Lost
Horizon" and the classic comedy (in color)
"Nothing Sacred," with Fredric March and
Carole Lombard . . . Viveca Lindfors, famous
film and stage star, will present her onewoman
show, "1 Am a Woman," Wednesday
(19) at Goucher College, The free performance,
which portrays a woman's search for
identity, will take place at 8 p.m. in Kraushaar
.Auditorium.
Production of Columbia's "White Line
Fever" was started February 17 on location
in Arizona.
Bill Sellers Jess Harper

—
WASHINGTON
^niong the Easter features expected to attract
the paying public are: Universal's
"The Great Waldo Pepper" (peripheral
theatres): Universal's "Janis" (K-B Cerberus
and Studio): Warner Bros.' "The Prisoner
of Second Avenue" (RKO-SW Avalon
2. Roth's Americana and Randolph); Paramount's
"Sheila Levine Is Dead and Living
in New 'y'ork" (K-B Apex): 20th Century-
Fox's "The Four Musketeers"
(K-B Studio
and suburban houses): 20th-Fox"s "At Long
Last Love" (RKO-SW Avalon 1): Disney's
"Escape to Witch Mountain" (wide multiple):
Columbia's "Shampoo" (K-B Janus
and neighborhood theatres), and Columbia's
"Tommy" (K-B Cinema).
Charles T. Jordan, Warner Bros, branch
manager, invited exhibitors to bring a guest
to a sneak preview of "Nightmoves" at
the K-B Twin 1, Bethesda, Md., Friday
(21).
The Kennedy Center's press department,
of which Wayne Shilkret is director and
Leo Sullivan is associate director, held a
conference for all news media Tuesday
(11) in the center's Opera House South
Lounge, Box Tier, to announce finalizing
of arrangements for the Berlin Opera's first
appearance in this country. German Embassy
officials were present at this major
press conference, in addition to Kennedy
Center executive officers.
Ingrid Bergman, while currently making
a personal appearance in Somerset Maugham's
"The Constant Wife" at the Kennedy
Center's Opera House—through Tuesday
(25)— will be the subject of a seven-film
tribute at the American Film Institute
Theatre through April 5. with showings
Saturday evenings. Miss Bergman is performing
with a broken foot, which some
contend is hindering the star's performance.
Among the films which the AFI 1 heatre
scheduled are two for which Miss Bergman
won Oscars as best actress— "Gaslight"
(1944) and 'Anastasia" (1956). "Intermezzo,"
in which the actress made her
American debut in 1939, is being screened,
as well as "Casablanca" (1942), among
others.
NATO of Washington will convene
Thursday (27) at 12 noon in the Sheraton
Inn, Lanham. Prince Georges Coimty. Md.
It will be a luncheon membership meeting,
. . .
with R. Wade Pearson, president, presiding.
Pearson is Neighborhood Theatres' vicepresident
in charge of the Northern division
Sam Bendheim III, first vice-president
of the Richmond-based circuit, with Floyd
Davis, was here visiting the Northern division
and calling on distributors Friday
(7). according to Roy Thompkins, assistant
to Pearson.
Miirry Baker, Cinemation's Ccntr;il divi-
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sion manager, moved his office to more
spacious quarters. Suite 512, in his Silver
Spring, Md., huildmg. He has "Challenge"
set for release at the end of April. "Stavisky"
is continuing its successful run
throughout the territory.
Loews" Palace may undergo
Fred Eriing, Loews Eastern Seaboard
manager, returned from a two-week vacation
in Florida. He exclaimed that Loews
Embassy is doing "great" with "The Godfather,
Part II."
some structural changes when the Pennsylvania
Avenue Corp.'s plans are annoLmced,
he added.
Donia .Mills, Star critic, wrote: "Katharine
Ross ("The Stepford Wives') and Ellen Burstyn
('Alice Doesn't Live Here Anymore')
are the first of a new breed, those womenas-central-movie-characters
that many of
us have been howling at Hollywood to bring
on for some time now."
General Cinema Opens
-Seat Dualer
WASHINGTON, D.C.—General Cinema
Corp.'s 1,000-seat twin. Cinema 1 and
Cinema II, located at Jenifer One on upper
Wisconsin Avenue, opened Wednesday
(12) with a screening of Columbia Pictures'
"Funny Lady" following a ribboncutting
ceremony. GCC's other area movie
houses are the Springfield Mall Twin theatres
and the Cokmibia duo.
"Funny Lady," starring Barbra Streisand
and James Caan, also opened to the public
the same day at the RKO-Stanley Warner
Cinema 7, Bailey's Crossroads.
Benefit
"Funny Lady' Premiere
WILMINGTON, DEL.—The area premiere
of "Funny Lady" at the Concord Mall
Cinema Tuesday (II) was a benefit for the
Delaware chapter of the National Foundation-March
of Dimes, with the evening including
a fashion show by Pomeroy's featuring
designer clothes worn in the film. The
motion picture began regular showings the
following day.
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E-8 BOXOFFICF. :: March 17, 1975

THE
TRUESTORV
OF TUlo miAmi
PLAYBOYS
who liked the girls and the
good life enough to turn
Con Men and pull off
the biggest job in history!
And the cops knew it,
but
couldn't do a thing about it!
Caruth C Bvrd presents "LIVE A LIHLE. STEAL A LOT"
DON STROUD DONNA MILLS
stomr^g ROBERT CONRAD
•
introducng ROBYN MILLAN and LUTHER ADLER as
The Eye
gSSySated ^°-°"^-'^^ F.lm ^""^ industries
'"^^^'^'^^
PG
PHRENTAL GUIDANCE SUGGESTED
•
executive producer Corulti C Byrd music composed orid conducted by Ptiilhp Lambro • screenplay by E Arltiur Keon
story by Allan Dale Kuhn
•
produced by J Skeet Wilson and Chuck Courtney • directed by Margin Chomsky
An American International Release
e 1975 American iMemationaip«urM. mo.
CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
DENVER
2MS Broadway
Denver, Colo. S020S
Phone: (303) 125-2263
Jerry Collini, Mgr.
SALT LAKE CITY
LOS ANGELES
220 West 2855 South 9033 Wilshire Blvd.
Salt Lake City, Utah 14115 Beverly Hills, Calif. 90211
(801) 486-8127 Phone: (213) 273-7433
Tom Phllibjn, Mgr. Horry Ifvin^on, Mgr
SAN FRANCISCO
251 Hyde Street
Son Francisco, Calif. 94102
Phone: (415) 771-5435
Don Urquhort, Mgr.
Barry Becker, Asit. Mgr.
SEATTLE
2403 Second Avenue
Seattle, Washington 98121
Phone: (206) 622-0660
Morrie Sherman, Mgr.

,_
^
Hollywood
^CADEMY AWARD WINNER Glenda
Jackson will star in the Royal Shakespeare
Compan\ production of "Hedda
Gabler" at the Huntington Hartford Theatre
in a limited ten-day engagement beginning
April 9. The Greek Theatre Ass'n
is sponsoring the Henrik Ibsen classic.
*
Bernadette Peters will make her supper
club debut Tuesday (IS) at Beverly Hills'
Studio One nitery in a repertoire of songs
and dances staged and choreographed by
Ron Field.
•
. . . "Barbra The Funny Lady," a onehour
radio special reflecting the life and
career of Barbra Streisand, was presented
on KFI Radio, the NBC outlet in Los
Angeles. The program traced the actresssinger's
rise from Broadway to her starring
role in Columbia's "Funny Lady," which
opens worldwide this month.
*
DLiring the filming of "Winter Outside"
on the snow-covered slopes of Mount Baldy.
Calif.. Glodean White, wife of top recording
star Barry White and a member of
his group. Love Unlimited, was accidentally
hurt in a toboggan mishap. She injured
her knee and is now using a walking cane.
*
"Death Race 2000." ciurently being
filmed by New World Pictures with David
Carradine starring, will be rushed into release
for April openings.
•
In an all-too-infrequent casting call, some
250 extras reported to the 20th-Fox lot for
a rousing lodge hall scene in the new First
Artists Productions comedy "Let's Do It
Again." Sidney Poitier and Bill Cosby head
the cast of the Warner Bros, release.
*
Gov. Thomas L. Judge of Montana has
proclaimed July 10-13 "Montie Montana
Days" in honor of the veteran western
entertainer's 50th year in show business.
Montana, who starred in films with John
Wayne, Will Rogers, Gene Autry and
others, will be honored by Montana and the
city of Wolf Point at its annual Wild Horse
Stampede.
•
Three films made by University of Southern
California cinema students will be
screened during the 1975 Los Angeles Intei;-
national Film Exposition (Filmcx). in
progress through Wednesday (26). Gar\
Essert.
Filniex director, also announced that
a special delegation from the Soviet Unio:i
will attend the presentation of three .Soviet
films selected for the exposition. Russian
director Andrei Mikhalkov-Konchalovsky.
whose film "A Romance for Lovers" will
be screened, will accompany the film's
star. Irina Kupchenko.
*
Lionel Newman, general musical director
of 2()th Centiny-I'ox, has had his contract
W2
Happenings
lenewed for another sear. Newman began
v>ilh the studio in 194.^.
•
Seventeen Magazine has selected Universal's
"The Great Waldo Pepper" as its
"Movie of the Month" for Mav.
20th-Fox Moves to Buy
KCPX-TV From Columbia
HOLLYWOOD—Twentieth
Century-
Fox and Columbia Pictures jointly announced
an agreement in principle covering the
cash sale of Columbia's Salt Lake City TV
station, KCPX-TV, to 20th-Fox. Both parties
indicated that consummation of the
transaction was subject to the negotiation
and preparation of a definitive agreement
and various approvals, including approval
by the Federal Communications Commission.
The FCC approval is likely to involve
a substantial period of time. Columbia will
continue to operate the station and it stated
that the transaction, if consummated, would
result in a significant gain for the firm.
KCPX-TV. a VHF station, is the ABC
affiliate in Salt Lake City. Columbia will
retain ownership of its KCPX radio stations
there.
Graff to Chair Patron
Fund for Variety 25
LOS ANGELES— Richard B. Graff,
vice-president and general sales manager
for American International Pictures, has
been named Tent 25's
chairman of the life
patron program of Variety Clubs International,
according to Milton I. Moritz, president
of Variety Club Tent 25.
The program, which derives its funds
from one-time donations of $1,000. makes
possible the giving of special aid to isolated
cases of need in emerging and underdeveloped
countries where no Variety tent
exists to provide help. The aid is specially
administered apart from local Variety Club
charities. The $1,000 donation does not
cover membership in the local tent.
Variety 25 Telethon Set
For May 10-11 Weekend
HOLLYWOOD—Negotiations have been
concluded for the second annual Variety
Club telethon, to be held the weekend of
May 10-11, between Golden West Broadcasting,
operators of KTLA-TV, Channel
5. and the Variety Club of Southern California
Tent 25, the showmen's organization
devoted to aiding needy children.
The joint announcement was made b\
John Reynolds, president and general manager
of Golden West Broadcasting, and
Milton I. Moritz. president of the Variety
Club.
Thomas W. Fenno will serve as general
chairman and James J. Hayes as directoi
oC the telethon.
Filmex Slates Screening
Of Lombard-Benny Movie
IIOLL^WOOD— J.ick IkiMiys To Be
or Not to Be," in which he starred with
Carole Lombard, will be shown as a tribute
to the late comedian in a special program
during the Los Angeles International Film
Exposition at the Plitt Century Plaza Theatre
in Century City.
Three other special tribute programs
have been scheduled by Filmex. One will
honor the National Film Board of Canada
with a program of short films. Two programs
featuring the work of the Walt Disney
Studios and the Warner Bros, cartoon
unit also are scheduled.
The collection of Disney cartoons will
include the "Silly Symphonies" from the
1930s and e.xcerpts from animated features
of the 1940s. Warner Bros, cartoons, created
and drawn by Tex Avrey, Robert
Clampett, Fritz Freling, Chuck Jones and
others, will be screened.
Alicia Chittenden Joins
Billy Jack Casting Dept.
HOLLYWOOD—Alicia Chittenden has
joined Billy Jack Enterprises as assistant
casting director, Philip Parslow, vice-president
in charge of production, has announced.
She will work with newly appointed
casting director Diane Lomond on
BJE's "The Deadliest Spy," scheduled to
start filming April 15, plus "No Language
but a Cry," "The Most Beautiful Girls in
the World" and "Billy Jack III."
Chittenden formerly was associated with
Lou DiGiaimo in New York, where she
handled casting chores for "The Godfather"
and "The French Connection."
WB's 'Prisoner' Given
Week-Long Radio Hypo
HOLLYWOOD—Warner Bros, will complete
a week-long radio promotion of "The
Prisoner of Second Avenue" Tuesday (18)
when the film will be given a special preview
at the Avco Center Cinema in Westwood.
The radio ballyhoo was spearheaded
by KMPC personality Gary Owens, whose
voice is featured in the film. He and other
personalities at the station have been playing
exerpts of Owens' voice from the film
during shows. Owens also will host preview
activities at the theatre.
Jack Lemmon and Anne Bancroft star
in
the Melvin Frank production of Neil Simon"s
play directed by Frank.
LOS ANGELES
Ual Perlnian, formerly with Paramount
Pictures and independent distributors,
is the new advertising coordinator in American
Multi Cinema's Western division office
. . . Other new faces in the office are
George Factor, film department; Lynn
Brown and Joann Krajewski, auditing, and
Sydnee Kamm, advertising.
BOXOFFICF. :: March 17, 1975

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In achieving this Underwriters' listing,
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BOXOmCE :: March 17. 1975 W-3

—
—
—
—
— — ——
—
Samuel Z. Arkoff Is
Saluted by Tent 25
BEVERLY HILLS— Aiiiciicun International
Pictures was praised as the "only
major movie company" giving the Variety
Ckib backing tor its programs when Samuel
Z. Arkoff, AlP board chairman and president,
Wednesday (5) received the Merit
Award from Tent 25 for his "dedicated
support of Variety Club programs aimed
at helping needy children worldwide."
The event, held in the Beverly Hilton
Hotel, also was the occasion for Tent 25 to
announce that the award luncheon had resulted
in donations of four Sunshine
Coaches to organizations aiding handicapped
and underprivileged children in Southern
California.
Arkoff was described as one of the industry's
"most respected showmen" by
Monty Hall, who was one of four speakers
to roast the moviemaker in a scries of lighthearted
comments that ranged from ribbing
about the kinds of films AlP turned oiU
in its early years to hailing him as "a giant
in the industry" for the company's achievements
with its more recent product.
The other speakers were radio and TV
personality Gary Owens, who served as
master of ceremonies; writer Hal Kanter,
and Richard Dawson. Hall reminded the
audience of some 900 persons that Arkoff
for 20 years was "a prime mover behind
Variety's coach program." AlP also is the
only company to continue aiding the organization,
since all the major studios drifted
away from supporting Variety, Hall said.
The plaque was presented to Arkoff by
M. J. Frankovich. president of Variety
Clubs International, who cited him for his
'humanitarian work for needy children."
Arkoff also received plaques from Pacific
I heatres, represented by vice-presidents
HAWNWIDE
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Michael R. Forman and Jerome A. Forman,
and from Western Air Lines, represented
by Dominic Renda, executive vice-president.
Accepting both the praise and the roasting,
Arkoff quipped that "maybe this salute
has been given me because it is well-known
that at American International I have made
so many charitable deals with producers,
directors and actors."
He paid tribute to his brother-in-law
i ou Rusoff, who wrote and rewrote more
than 40 scripts for early AIP movies but
died before the company hit it big with
"Beach Party," which set off a whole string
of successful "beach" films. And Arkoff
cited the late James Nicholson with whom
he teamed up in 1954 and without whom
AIP "would never have been possible."
"I love this game and I trust that with
the help of an indulgent deity 1 may enjoy
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BOXOFncE ;: March 17, 1975 W-5

son, singing some of the songs connected
NMTA to Hold Annual with her and doing a duet with co-star Caan.
At the close, she was presented with a
special
Conclave Oct. 28-29
award by Muhammad Ali while accompanied
by two of the retarded children
ALBUQUERQUE — The 29th annual who participated in the Special Olympics.
convention of the New Mexico Theatre On Tuesday (11), the film had a gala
Ass'n will be held at the Hilton Inn in New York City opening at Loews Astor
Albuquerque October 28-29, it was decided Plaza Theatre as a benefit for the Hospital
here at the winter meeting of the board for Special Surgery. Vice-President and
of directors.
Mrs. Nelson A. Rockefeller served as honorary
chairman and chairwoman. "Funn\
Paul West, secretary of the NMTA, reported
that three Albuquerque theatremen Lady" began its New York premiere engagement
on Wednesday (12) at Loews
will be co-chairmen of the convention this
year. They will include Phil Blakey and State I, Loews Tower East and Loews
Lou Avolio, both of Commonwealth, and Orpheum in Manhattan, the UA Syosset in
West. Blakey currently is president of the Syosset, L. I., and in New Jersey at the
association.
RKO Stanley Warner, Paramus, and Loews
West is city manager for Video Theatres.
"Funny Lady" also was selected to open
Route 18 Twin 1 and 2, East Brunswick.
The convention has been held at the the Los Angeles International Film Exposition
(Filme.x) Thursday (13) at Plitt's Cen-
Albuquerque Hilton Inn the past two years.
tury Plaza Theatre in Century City. Proceeds
Tunny Lady' Is Launched
from this premiere benefited Filmex.
Following the West Coast premiere, the picture
will begin its regular run at Mann"s
With Special Premieres
HOLLYWOOD—"Funny Lady," a Rastar
production for Columbia Pictures, has Avco Center Cinema in Westwood Village.
Chinese Theatre in Hollywood and the
had an international launching as four Climaxing the premiere openings of
cities participated in gala premieres for the "Funny Lady" will be its showing at the
Barbra Streisand, James Caan and Omar 1975 Royal Film Performance Monday
Sharif starrer this month.
(17) at the Odeon Leicester Square Theatre
in the presence of Queen Elizabeth IL
The world premiere of the Herbert Ross
film was a charity event for the Special The annual event is conducted for the benefit
of the Cinematograph and Television
Olympics for Retarded Children Sunday
(9) at the Kennedy Center for the Performing
Arts in Washington, D.C.
event of both the motion picture and tele-
Benevolent Fund, the major charitable
Arrangements for the opening were concluded
by Ray Stark, the film's producer:
vision industries in the United Kingdom.
David Begelman, president of Columbia
Pictures, and Gen. Robert Montague, executive
director of the Special Olympics for For Warners Release
'Kickback' Completed
Retarded Children. Honorary member of
BURBANK, CALIF.—"Kickback," a
the Charity Gala Committee is Miss
contemporary drama starring Dirk Bogarde,
Streisand, who for many years has served
Ava Gardner, Bekim Fehmiu, Timothy Dalton,
Nicole Calfan and Fredric Forrest
as the honorary chairwoman for the National
Ass'n for Retarded Children.
under British director Cyril Frankel has
The television special, "Funny Girl to
completed shooting in the
Funny
Austrian resort
Lady," was presented on the ABC
town of Gmunden.
Television Network as a one-hour live,
The picture, which was produced by
tape and film event, hosted by Dick Cavett.
Paul Mills from a screenplay
Now
by Robin
under contract to CBS, the former
Estridge based on one of his own novels
host of a late-night talk show on the ABC
tells of pressures brought to bear
network
on a
interviewed Eunice Kennedy
group of innocent people in order to force
Shriver, of the Special Olympics Committee,
a political cover-up.
and President Gerald R. Ford. Scenes from
"Kickback," which is the first of a
"Funny
new
Girl" and "Funny Lady" were
program of pictures to come
shown,
from the revitalized
Austrian Wien-Sacha-Films
as well as a montage of other Streisand
Organization
headed by Robert Jungbluth and
films. Ms. Streisand appeared in per-
Heinz Lazek, will be distributed worldwide
outside the United States and Canada b\
Warner Bros. The picture filmed locations
^» fyATCH PROJECTION IMPROVE in Vienna and the resort town of Gmunden
^^^
"with
^^^ ^^0t to supplement studio footage lensed at
Wien-Films Sievering Studios.
S NEW TECHNIKOTE
"Kickback" is in Panavision and color
.md was photographed by triple Oscarwinning
cameraman Freddie Young.
S SCREENS S
JET
J^
WHITE & PEARLESCENT
Charles Hansen Helms 6-Plex
BAKERSFIELD, CALIF.—Charles Hansen,
formerly manager of American Multi
Avo4labls from your oufherizsd
(
I Theatre E^uipmeot incma's Supply
Oakridge 6 in San
Deoler:
Jose, Calif.,
I TECHNIKOTE COKP. 43 Seobtin, Si., B-klyn :i, N. T.
has been appointed manager of the new
AMC Stockdale 6 here.
Daniel G. Marks to Head
AMC Film Buying in SF
KANSAS CITY— Richard M. Durwood.
senior vice-president of American Multi
Cinema, has an-
^h|^ nounced the appoint-
^K/BKI^^k
rnent of Daniel G.
m
jB»
Marks to head a new
1j^ ^ l^B film-buying office in
'" ^^ jpf 5yp Francisco. Marks
will be working with
Arnold Shartin, vicepresident
and Western
division film buyer,
-ind will spend a few
rk»„:„i /' -KM I
weeks with Shartin in
Daniel G. Marks .»,^, , . ,
AMC s Los Angeles
office before opening the film-buying
office in San Francisco in April.
Durwood said, "We are delighted to have
this enthusiastic and talented young film
buyer with us. Our rapid growth in our
Western division required the addition of
a knowledgeable man located in the San
Francisco area."
Marks comes to AMC from 20th Century-Fox,
where he was Chicago-Milwaukee
branch manager. He entered the film business
as a salesman for MGM in March
1970 after attending Michigan State University.
After two years with MGM, he
moved to 20th-Fox as a salesman in the
Los Angeles area. Marks became the youngest
branch manager in the company when
he took over the Chicago-Milwaukee
branch in November 1972.
20th-Fox Presents Prizes
For Student Screenplays
in
HOLLYWOOD—First prize of $5,000
the student screenplay award cornpetition
sponsored during 1974 by 20th Century-
Fox was awarded to Drew Denbauni of
New York University, it was announced
by Dennis C. Stanfill, chairman of the
board and chief executive officer.
Denbaum won for his original featurelength
screenplay, "Caught in the Act." In
addition,
the New York University scholarship
fund was awarded $1,000 as the
school attended by the winning writer.
Second prize of $2,500 went to Robert
Gibson of the University of North Carolina
for "Abraham and Isaac" and Louis Simmons
at Northwestern University received
SI,000 for his third place winner, "Striker."
AFI Hosts loe Manduke
Of AIP's 'Cornbread'
HOLLYWOOD—Joe Manduke, producer-director
of American International's
"Cornbread, Earl and Me," addressed students
at the American Film Institute's Center
for Advanced Film Studies Tuesday
(11). He also answered questions following
a showing of the picture. Material from this
and other AFI seminars will be published
in a book.
Richard Zimbert, AIP's vice-president,
general coimsel ;uid assistant to chairman
ot the board, also spoke to this group at
AFI ivcently, us uiiaiiged toi by associate?
deau Antonio Vellaui.
I
w-e BOXOFHCE :: March 17, 1975

. . Robert
Denver Exhibitors,
Police at Odds
DENVER—Alter the citN. in its drive
against alleged pornographic films, had
seized three copies of "The Life and
Times . .
.," the Bluebird and Vogue theatres
went to court in an effort to stop the
multiple seizures of the film.
Dwanc Starlin, theatre attorney, had
asked Denver District Court Judge John
Brooks for a preliminary injunction to
halt the practice of rounding up more than
one print needed as evidence in the "adversary
hearings'" held to determine whether
there is adequate reason to hold a trial in
an obscenity case.
The legal protest was directed against the
police department's polic\ of seizing all
circulating copies of a film which had been
judged obscene in a preliminary hearing
before an obscenity case has been turned
over to a trial by jury. Brooks has denied
the request for the temporary injunction.
Starlin argued that seizures of a film before
it had been declared obscene by a
jury violated First Amendment guarantees,
since multiple seizures effectively ends the
showing of a film in the city. Starlin pointed
out that his clients, Scene Cinema Inc. and
Pearl Cinema, owners of the Bluebird and
Vogue theatres, had to stop showing "The
Life and Times . .
.," after the third film
was seized by police. Starlin said the theatres
could not keep paying $1,000 for additional
copies of the film.
Starlin pointed out that the Vogue had
to forget about the profits they might have
made and have been forced to shift to less
profitable second-run films. The Bluebird
has kept a copy of the film to be used in
the preparation of the trial. Misdemeanor
charges of violating the city's obscenity
ordinance are pending against both theatres
and the owners.
Until recently the city's legal staff has
been reluctant to seize more than one copy
of a questionable film while trying to enforce
the two-year old anti-obscenity ordinance.
However, a recent Colorado Supreme
Court decision set up a new procedure
for judging whether or not a film
is obscene. This procedure included an
adversary hearing, which is a technical step
used to decide if the city should proceed
with the prosecution. City authorities believe
that the procedure places the city on
firmer legal ground to allow multiple seizures
of films leading to better results in
prosecuting cases.
Obscenity and 'Inferno'
Worry Colo. Lawmakers
DENVER—A bill has been introduced
in the Colorado legislature that would revise
the state's obscenity law to make it
conform to the 1973 U.S. Supreme Court
decision on obscenity. The bill was introduced
at the behest of the El Paso deputy
district attorney who complained to Rsp.
Kenneth Kramer of Colorado Springs.
The state law had been based on an
DENVER
Tiilc* Nccdcliiiaii 1)1 Uiwcr Minis in Los
Angeles was in town calling on accounts
. M. Johnson is reopening
his Harney Theatre, Custer, S.D., for the
summer season . . . Columbia Pictures
screened "Shampoo" at the Century screening
room . . . Frank Maloof has refurbished
and redecorated the Kiva Campus Theatre
in Las Vegas. N.M., and it will be reopening
shortly.
Art Silver, vice-president of Mann Theatres,
was in town visiting the local Mann
facilities.
AJex Reinhardt, shipper for Associated
Theatre Service, is a patient in St. Anthony's
North Hospital, where he has been
classified as "critically ill."" Medical and
hospital expenses for the Reinhardt family
have reached an astounding amount and
Ale,\'s many friends in the industry have
started a fund to assist the family. Anyone
wishing to take part can make out a check
to the Alex Reinhardt Fund and mail it to
Dave Hudgens at Warner Bros. here. Dave
is handling the arrangements.
Frank Capra, four-time Oscar-winning
older Supreme Court decision which said
pornographic material must be "utterly
without redeeming social value. " The 1973
ruling scrapped the "social value" criteria
in favor of determining whether the matter
lacks "serious literary, artistic, political or
scientific value."
A "Towering Inferno" bill which would
require buildings taller than seven stories
to have automatic fire-extinguishing systems
has been introduced in the Colorado legislature.
The sponsor of the bill, Rep. Wellington
Webb, said that even though the bill
was introduced prior to the "Inferno"' film,
that motion picture really dramatized the
danger inherent in high-rise buildings.
A bill that would have outlawed smoking
in theatres and other public places has
died a natural death in
the legislature.
20th-Fox Has Record Week
HOLL"rWOOD — An all-time record
week in billing has been established by 20th
Century-Fox"s international department, it
is reported by David Raphel, president of
20th Century-Fox International. Raphel announced
the sum, $2,050,694, ending January
11, had broken all previous 20th Century-Fox
International's one-week total
sales.
Baumgarten Named Tent 25 V-P
LOS ANGELES—Attorney Ronald N.
Baumgarten has been named a vice-president
of Variety Club of Southern California
Tent 25, reports Milton I. Moritz, president.
He succeeds James Appel, who has moved
to New York to become general manager
of Madison Square Garden.
is
Columbia Pictures' "White Line Fever"
now in production on location in Tucson.
pioneer movie director and producer, was
in town to discuss film as an art form
Monday (3) in the University of Colorado
Memorial Center Ballroom. Capra also conducted
two informal seminars. Several of his
motion pictures were screened.
Columbia Pictures' Funny Lady"' was
screened Wednesday night (12) at the Cooper
Theatre as a benefit for the Will Rogers
Research Clinic & Hospital, Lake Saranac,
N.Y., and the Denver Police Athletic
League, which lost $75,000 worth of equipment
in a 1974 fire. Frank Ricketson jr.,
Mrs. Harold Cohen, Mrs. Vera Cockrill
and Mrs. Ralph J. Batschelet were the chairman
and chief ticket vendors for the benefit.
Gerard Uaniiano, director-producerscreenwriter,
appeared Thursday (6) at the
University of Colorado in the University
Memorial Center, where he discussed pornography,
the courts and the new line of
erotic filmmaking. Friday (7), Gene Roddenberry,
creator of TV's "Star Trek" series,
spoke on production, the original cast and
plans. Following Roddenibcrry"s talk, an episode
of "Star Trek"" was screened along with
a 20-minute segment of series bloopers.
Columbia Opens 'Breakout'
In 200 European Cities
HOLLYWOOD—Scheduling 2S0 theatres
in 200 cities for Easter, Columbia
Pictures International will launch Charles
Bronson's latest starring film, "Breakout,'"
in Europe this month with the largest
amount of prints and the greatest number
of simultaneous dates in the company"s
history.
"It marks an unprecedented saturation
booking for any film on the continent,"
according to Patrick M. Williamson, vicepresident
in charge of foreign distribution.
The film had its world premiere in a
three house engagement in Zurich March
5. Major saturations have been planned for
the continent with "Breakout" set in 70
theatres in 60 cities in Germany, and in
Italy, 65 houses in 45 cities, France, 60
theatres in 35 cities, and Sweden, 25 theatres
in 22 cities.
Williamson said the national openings
will be backed by extensive all-media advertising,
publicity and promotion campaigns
which will continue the program
begun a number of months ago.
"Columbia will carry advertising deep
into provincial areas where the film will
be playing day and date with major cities,"
Williamson said.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
SiMl^*
^°"'^/?^*'| *^^ ^^"^^^^
'^^;;^,i
Don Ho Show. . . at
i'OTELs Cinerama's Reef Towers Hotel.
IN WAIKIKI REEF REEF TOWERS
• EOGEWATER
BOXOmCE March 17, 1975 W-7

SALT LAKE CITY
J^Uending the convention of NATO of
Montana in Fairmont Hot Springs.
Mont., were Gordon Larsen, 20th Century-
Fox; Ed Brinn, Ed Brinn Distributing, and
his wife; Dallas Farrimond, Farrimond Distributing
Co.; Fred Paloskey, American Inlernational
Pictures, and Barry Walker,
Walker Theatre Service . , . Twentieth Century-Fox
and Kenny Lloyd of that company
were awarded the "Distributor of the
Year" award for 1974.
Those who attended ShoWesT '75 February
24-27 in San Diego, Calif., from the
Jntermountain area were: Augie Nardoni,
Sero Amusement; Marv Cox, Pioneer
Drive-In. Provo; Sam Bartiss, Cinema Theatre,
of this city; Keith Perry and Gary Rushton,
Universal Theatre Supply; Roy Roper,
TUCSON
"phe Cine El Dorado's 507-seat addition will
be of concrete-block construction, finished
in stucco and antique-gold mosaic tile.
Completion is tentatively scheduled for June
20 . . . Slated to open Memorial Day is
Mann Theatres' new quadplex, located in
the Park Mall, new shopping center.
The Old Pueblo is basking in the usual
80-degree weather these spring days, bringing
balmy evenings that make drive-in
moviegoing a delightful experience.
Old Tucson short takes: Roibert Shelton.
president of Old Tucson, journeyed to Los
Angeles and Las Vegas recently. While in
Las Vegas, he conferred with directors of
Old Vegas regarding building plans for Old
Tucson's big new tourist attraction to be
located there . . Practically just after moving
.
into their new home here, the Lee
Marvins packed for Africa, where he costars
with Roger Moore in "Shout at the
Devil," adventure epic about the blowing-up
of a German battleship by World War I
saboteurs . . . While in Las Vegas, Robert
Shelton dined with Paul "Bear" Bryant, the
great Alabama Crimson Tide's coach. Shel-
For Prompt Personal Attention
Equipment, Supplies or Service
PETERSON THEATRE SUPPLY
19 L 2nd South
Salt Lake City, Utah 84111
Phone (801) 322-3685
Interstate Amusement. Twin Falls; Irv Harris,
Burley Theatre. Burley; Ralph Prestwich,
Teton Vu Drive-In. Rexjburg; Lew
Presler, Fair Vu Drive-In, Boise, and Robert
W. Rigan, Vernal Theatre. Vernal. The
confab was held in the Sheraton-Harbor
Island Hotel.
Visiting exchanges to set datings were Bill
Catlin. Plains Drive-In, Sidney, Neb.; Sam
Aniendola, Cliff Theatre. Wray; Don Simmons,
Romona Theatre. Kremmling; Paul
Cory, Fox Theatre. Sterling; Neal Lloyd
and Howard Campbell. Westland Theatres.
Colorado Springs, and Frank McLaughlin,
DeLux TTieatres, of this city . . . Harold
McCormick managed to leave the legislature
and his duties as a state senator long enough
to set some bookings for his Skyline Theatre,
Canon City.
ton had to be denied an autographed copy of
. . .
"the Bear's" new book about his life titled
"The Bear." The first 50.000 copies already
have been sold. Howard Hawks and Hal
Wallis have been holding discussions with
Bryant regarding a movie based on the book
"White Line Fever" is to be on location
here during the month of March.
Gaslile Twin Debuts
In Helena March 18
HELENA, MONT.—Roy Roper, coowner
of the new Gaslight Twin Cinema,
Helena, along with Don Graham, Joe Campeau
and Norel Johnson, have announced
the gala opening of the dualer, with a
cocktail party and an advance showing of
the facility Tuesday (18). The governor
of Montana as well as the mayor of Helena,
along with newspaper, radio and TV representatives,
and other dignitaries will attend.
The theatre will open to the general
public Wednesday (19).
Cinema 1, which has 450 seats, will bow
with 20th-Fox's "The Four Musketeers,"
while Cinema H will debut with Mike
Frankovich's "Report to the Commissioner."
The twin is part of a building complex
which also features a restaurant. Beneath
the eatery is 4,000 feet of office space.
All the equipment—seating, drapes, concession,
etc.—was furnished and installed
by Universal Theatre Supply. Salt Lake
City.
Don Graham will manage the theatre,
which was designed by architect Joe Campeau.
Randall Foy Appointed
A Director of NMTA
ALBUQUERQUE— Randall Foy, Commonwealth
city manager in Santa Fe, has
been named to the board of directors of
the New Mexico Theatre Ass'n. His selection
was announced at the winter meeting
of the board, held at the Hilton Inn in
Albuquerque.
Foy succeeds Joel Smith, who resigned
after his transfer out of the state was announced
by Commonwealth.
No replacement was named for Roger
Moore of Los Alamos, who resigned from
the board after he reported he had sold
his theatre and also was moving out of
state.
PHOENIX
JJerscheU McManus, manager of the Metro
Center cinemas, has been out of action
the past ten days recuperating from a heart
condition. Industryites and members of the
tradepress wish him a speedy and complete
recovery . . . Thomas Mall manager Ray
Gibbs is doing double duty for GCC, commuting
between the Thomas Mall and Metro
Center until Herschel can resume his duties.
To clarify a recent item, instead of a
sneak preview of the American Film Theatre's
"The Man in the Glass Booth" at the
Camelview Theatre, the motion picture was
screened for the press, with only media
members allowed to attend.
A one-week four-wall engagement of
Alice Cooper's latest movie, "Good to See
You Again," was held at the Los Arcos
Mall. To promote the attraction, Dan
Harkins of Harkins Theatres had an employee
dress up as Alice Cooper. Also, during
a timely scene in the film, a large balloon
filled with $1 bills was burst over the
audience, which reacted with scrambling
delight.
Sherm Wood Renames
Company Film Brokers
DENVER—Sherm Wood has changed
the name and the location of Associated
Theatre Service. The organization now will
be known as Film Brokers and the new
address is 15430 East Batavia, Aurora,
Colo. 80111. The new phone number is
(303) 341-2295.
The shipping and inspection facilities for
Film Brokers will remain at 2061 Champa
St. and the phone number there will be
(303) 893-3998.
m.Ull.lllU^JH
ALSO: DRIVE-IN EQUIPMENT.
W-8 BOXOmCE :: March 17, 1975

m
THE
TRUESTORV
OF TUlo miAmi
PLAYBOYS
who liked the girls and the
good lifeenough to turn
Con Men and pull off
the biggest job in history!
And the cops knew it,
but
couldn't do a thing about it!
/-- p^.
stamng ROBERT CONRAD DON STROUD- DONNA MILLS
introducng ROBYN MILLAN ond LUTHER ADLER as The Eye
PG
PARENTAL GUIDANCE SUGGESTED
executive producer CaruthC Byrd music composed and conducted by Phillip Lambro screenplay by E Arlfiur Keen
•
•
story by Allan Dole Kuhn produced by J Skeet Wilson and Chuck Courtney • directed by Maivin Chomsky
An American International Release
e is's AmwiMn international pi«ur« mc
CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
ATLANTA
Glenn Simonds
193 Wolfon Sfreet, N.W.
Atlanta, Georgio 30303
TeU (404) &88 984S
JACKSONVILLE
NEW ORLEANS
Richard Lewis Mamie Dureau
3910 Boulevard Center Dr. No. 1 602 Metoirie Rd.
Jacksonville, Fla 32207 Meiairie, to. 70055
1904) 399-5703 Tele.: 1504) 837-5515
CHARLOTTE
George Royster
311 So. Church Street
Charlotte, N.C. 28202
Tele.- 17041 37S 5512
MEMPHIS
Henry Hommond
138 Huling Ave.
Memphis, Tenn. 38103
Tele. (901) 524-8321!

Jll
T L A N T A
tianta's chapter ot
the National Academy
ol Arts and Sciences has issued invitations
to a premiere Thursday f20) of "The
Reincarnation of Peter Proud." produced by
Bing Crosby Productions. Inc.. a service of
the Atlanta-based Cox Broadcasting Corp.,
in conjunction with Fuqua Industries of Atlanta.
Michael Sarrazin and Jennifer O'Neill
star in the picture, which will be shown at
the Georgia Cinerama Theatre. North Druid
Road. Dignitaries will participate in the premiere,
which will be followed by a champagne
reception. The picture is distributed
toy American International Pictures.
Max Ehrlich. author of "Peter Proud,"
will be in Atlanta to participate in the premiere
and will be available for interviews
Thursday (20) and Friday (21).
Next cinematic event of the month will
be the start of "Shampoo" the Persky-Bright
Vista feature released by Columbia Pictures,
at Storey Theatre Co.'s North DeKalb and
National Triple Theatres. Announcement of
the booking was made by Storey in a fullpage
ad in the combined Sunday (9) issue of
The .'ktlanta Journal-Constitution, a somewhat
unprecedented heralding of a motion
picture here. Headed " 'Shampoo" is a smash
of the Year," the nine enthusiastic blurbs
that followed from critics and writers took
up most of the space. Also included are the
names of the stars and the "Shampoo" sig.
featuring the hair dryer, and the names and
locations of the two theatres.
Loew's Tara started the "premiere engagement"
of "Funny Lady." starring Barbra
Streisand and James Caan. Wednesday (12)
with a special 7:30 p.m. performance sponsored
by UNJCEF and followed the same
procedure Thursday (13) with the 7:30 p.m.
program reserved for B'nai B'rith. The
ad for the Ray Stark production, a Herbert
Ross film presented by Columbia Pictures
and Rastar, tied in the coming attraction
with the live one-hour special on ABC-TV,
"Funny Girl to Funny Lady," a telecast of
the special world premiere festivities in
Washington. D.C., at Kennedy Center.
Nancy Roberson, eldest daughter of Pat
and Marjorie Roberson. film industry members,
was graduated with honors from Eastern
Airlines Flight Attendant School in
Miami and received her wings. She has been
assigned to John F. Kennedy International
Airport. Nancy's family is expecting a visit
from their "fledgling" member this month.
Marquee Changes: Georgia Cinerama.
"Open Season"; Greenbriar, South, DeKalb,
Suburban Plaza and Parkaire, "The Man
With the Golden Gun"; National Triple,
"Rafferty and the Gold Dust Twins"; Loew's
Tara. "Funny Lady"; Baronet, "Teenage
Milkmaid"; Peachtree Battle, "Lacombe, Lucien";
Perimeter Mall II. "Gone With the
Wind"; Broadview. Arrowhead Cinema Centre.
Doraville, Candler I&II, "Gone in 60^
Seconds"; Weis Cinema. "TTie Great Waldo
Pepper"; Loew's Grand. "Report to the
Commissioner": Westgate. "Airport 1975";
Cinema 285 and Marietta Strand, "Country
Blue": Coronet. "The Texas Chainsaw Massacre":
Cherokee, "The Strongest Man in
the World"; Toco Hill, "The Odessa File"
and Cobb Cinema. "Young Frankenstein."
FOR ALL
YOUR THEATRE NEEDS
Ciaemeccanica Projectors
* Carbons
Automation Equipment * ORC Equipment
Cliristie Platters * Xenon Bulbs * Reels
Sound Systems * Lenses * Draperies
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Complete Concession Equipment and Supplies
Candy — Popcorn Machines— Butter Dispensers
Capital City Supply Co., Inc.
124 16th St. N. W.
Atlanta, Georgia 30318
(404) 521-1244, 873-2545, 46, 47
"Since 7939"
Lome Greene, who was Pa Cartwright on
the long-running "Bonanza" show, came to
\ll;iiil.T 111 attend a Democratic tuiul-raising
gathering and revealed in an interview that
he has the international rights for marketing
a miraculous fertilizer that is found only in
a mountain near Salida, Colo. Green discovered
this product via his agent, who
asked him to do a "little film" for fertilizer
that could be shown at grange and co-op
meetings. Greene replied, "I'm not going to
be a damned fertihzer salesman," but after
reading about the Colorado product, went
out to meet Joe Lionelle who owns the
mountain. Now Greene's fertilizer is marketed
in only a few Western states and sells
for $4.50 per 50 pounds. Meanwhile, Greene
has a motion picture ready for television,
"Nevada Smith," and the fertilizer is temporarily
simmering on the back burner.
Trade press screenings last week at 20th
Century-Fox's Filmrow Playhouse: "Pop
Goes the Weasel" and "The Candy Tangerine
Man," distributed by Chappell Releasing
Co.: "The Seduction of Mimi," "Poor Pretty
Eddie" and "The Second Gun," distributed
by Clark Film Releasing Co.; "My Pleasure
Is My Business," distributed by Sherrill Associates;
"Seven Alone," distributed by
Doty-Dayton Releasing Co.; "A Brief Vacation,"
Allied Artists; "Brannigan," United
Artists; "Flatfoot," distributed by General
Film Distributors; and "Lepke," Warner
Bros.
BoxoFFiCE is pleased to report that the
husband of Billie Hester, American International
Pictures staffer, is on the mend, after
a ruptured appendix, in Douglas County
Memorial Hospital. He is out of the intensive
care unit and soon will be returning
home to recuperate . . . Lane Burnett, 20th
Century-Fox receptionist-biller, is in the
Cobb County General Hospital undergoing
tests.
Atlanta's independent stations' recent film
offerings are better than
usual and superior
to the network offerings. For instance,
WTCG-TV. Channel 17, showed "War and
Peace." the splendid version with Audrey
Hepburn and Henry Fonda, on two nights.
WHAE-TV. Channel 46. which has a fine
selection of films from its Metro-Goldwyn-
Mayer library, for its evening movie showed
"Disraeli." the biography starring John Giel-
(Continued on page SE-4)
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SE-2 BOXOFFICE :: March 17, 1975

'
V
Complete UL listing: projector mechanisms,
magazines, pedestals, sound reproducers, amplitiers.
motor drives— all Century components, individually
or collectively when installed as a complete projector
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No other projection and sound
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has this complete system listing
by Underwriters'.
1^
For you, as a theatre owner, this
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Century equipment, when installed as a
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in your provision for the safety of your
patrons. With none of the hazards of
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you protect yourself against
fire loss of theatre and
equipment—and against
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a fire loss that insurance can
never repay.
In achieving this Underwriters' listing,
Century fulfills in still another way
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This UL listing is meaningful— it
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See your Century Dealer — or write:
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Standard Theatre Supply Co.
125 Higgins St.
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Joe Hornstein Inc.
759 West Flagler St.
Miami Florida 33130
Tri-State Theatre Supply Co.
151 Vunce Avenue
Memphis. Fenn 38103
Phone; iTOD 525 8249
Trans-World Theatre Supply, int.
2931 Lime Street
Metoirie, Louisiana 70002
Wil-Kin Theatre Supply,
800 Lambert Dr., N.E
Atlanta Ga 30324
(404) 876-0347
Inc.
BOXOFTICE :: March 17, 1975 SE-3

. .
—
I
i A C KSONV I
Qhurley King, who works in an advisory
capacity on the staff of Richard Lewis,
Florida manager for American International
Pictures, and who is also president of the
Jacksonville Motion Picture Charity Club,
and his wife Julia celebrated their 43rd wedding
anniversary February 27 with good
wishes pouring in from their three children,
six grandchildren and many friends.
A Friday night sneak previewing and trade
screening of "The Front Page" took place
at ihj Plaza, a unit of Kent Theatres . . .
Other screenings of the week, at ABC Florida
State Theatres' Preview Theatre, included
"The Seduction of Mimi." "Best Friends"
and "Campus Pussycats," all for the Clark
Film Releasing Co.; "The Brass Ring" and
"Steppenwolf," Harnell Productions; "Hennessey"
and "To Kill a Queen," AlP; "Drag
Racer" and "The Bullet Machine." Chappell:
"Lepke," Warner Bros.: "A Brief Vacation."
Allied Artists; and "Seven Alone"
for Doty-Dayton.
One of ABC FST'.s top ln>uses for many
years, the Palace Theatre in downtown Tampa,
was shuttered on March 6 . . . Iva Lowe,
who had several months of illness, has reported
back to Joe Charles, manager of the
ABC FST San Marco, as a cashier, concessions
worker and his relief manager .
Robert E. Lee is Art Castner's new assistant
at
ABC FSTs Edgewood Theatre.
Richard Lewis, AIP manager, announced
the winners in a drawing for U. S. Savings
Bond prizes which covered AIP bookings by
all circuits and independents over the past
four months. First prize winner was Diane
Beasley of this city, a member of the Floyd
Enterprises booking staff, who received a
$100 bond. The magic hand of chance pointed
to Diane's booking partner. Don Evans.
Blevins
LLE
lor the second prize of $75. In third place
for $50 was another local booker. Marshall
Fling of Kent Theatres. Fourth place money
of $25 went to Jack King of Margate, who
hooks and buys film for Henn Theatres in
southeast Florida.
Sheldon IMandell, co-owner of the Five
Points Theatre, and his house manager Harley
Bellamy, reported an unsuccessful aftermidnight
attempt to rob the theatre's safe.
A glass wall of the off-sidewalk office in
public view was breached, telephone wires
were cut, a television set was knocked to
the floor without injury, office supplies were
scattered about, but nothing appeared to be
missing.
A tragedy and a comedy received recommendations
of the week from Charles Brock.
Florida Times-Union entertainment editor.
The former was "Report to the Commissioner,"
playing at three indoor and one outdoor
units of Kent Theatres. The latter.
"W. W. and the Dixie Dancekings." had a
six-way split between units of ABC FST,
Kent and Eastern Federal theatres as it arrived
in town with a record as a blockbuster
in recent engagements in other parts of the
South. It illustrated a point over which local
exhibitors have been lamenting; exclusive
runs have almost passed from the local scene
in
that when a big moneymaker comes along
so many theatres get a part of the attraction
that profit-sharing becomes discouraging.
Fuqua Earnings Drop
In Accounting Switch
ATL.ANTA—Despite the fact that its
earnings topped the half-billion sales mark
in 1974. .Atlanta-based Fuqua Industries.
Inc.. d versified leisure-time company, closed
the year with lower earnings, due mostly
to the change in inventory accounting to
what is known as the LIFO method. J.B.
Fuqua. chairman of the board, said the
company earned $9,556,000, or $1.07 per
share, on revenues of $555,031,000 last
year, compared with earnings of $16,485.-
000. or $1.69 a share, on revenues of $479,-
1XS,000 in 1973.
But, the 1974 pretax earnings were reduced
by $8,000,000. or 47 centos per share,
because of the inventory accounting change.
The company, along with many other
corporations, last year switched from the
traditional "first in-first out" fFIFO) sy.slem
to a "last in-first out" (LIFO) method
a move prompted by the impact of inflation
on inventory prices. Prior to this change
the decline in earnings from 1973 to 1974
was what Fuqua termed "a more modest
10 per cent."
Carl L. Patrick sr.. Fuqua president, said
both sales and earnings reached record levels
in the corporation's entertainment and income
of its recreational areas.
One Fuqua Uivisiofi is the Columbusbased
Mania Theatres Co.. which owns aiul
operates more than 300 theatres in
10 southern
states, plus television station WTVM,
Columbus, and WTVC, Chattanooga, Tenn.
Fuqua's interstate motor freight system
had sharply reduced earnings as did the
mobile home operations.
Patrick explained that high interest rates
also were a significant factor in the reduced
earnings. "Interest costs on borrowed capital
cost the company $9,200,000 more in 1974
than in 1973." said Patrick. "This amounted
to 54 cents per share."
Fuqua was one of the first of the larger
companies to reveal that it would switch to
the LIFO accounting. This change results
a sharp reduction in reported earnings the
first
year and continued reduced earnings as
long as there is inflation. Patrick said.
Fuqua said that while reported earnings
have been reduced as a result of the switch
to LIFO, "the company will benefit from a
refund of income taxes already paid and a
decrease in taxes in 1975." He said LIFO
gives a more conservative and realistic
evaluation of actual earnings. In a period of
rapid inflation, the FIFO method "results
in reporting phantom profits which are tied
up in inventories and not real earnings based
on actual sales of finished products."
Fuqua said that his company is "so diversified"
that its operations, "which tend to
benefit from a recession," may more than
offset reduced profits from areas adversely
affected.
An example, he cited, is the sharp increase
in the attendance at motion picture
theatres. In addition to its film theatres,
Fuqua also produces motion pictures for
distribution in theatres and television. Currently
being shot in Tennessee is a picture
titled "Buford." a sequel to "Walking Tall."
one of last year's top grossers.
ATLANTA
(Continued from page SE-2)
gud and Diana Wynyard. Also worth mentioning
was the offering of WXIA-TV. ABC
network affiliate, which screened "Giant" in
two parts.
High Museum of Art reached into the
past to present three oldies last week in the
Walter Hill auditorium. Busby Berkley's
"Gold Diggers of 1935," starring Ruby
Keeler and Dick Powell, with Winifred
Shaw featured in the fantastic "Lullaby of
Broadway" sequence, was shown Thursday
(13). Friday (14) and Saturday (15) the program
was a double feature. "My Man Godfrey."
w'th William Powell and Carole
Lombard, plus "It Happened One Night."
starring Clark Gable and Claudette Colbert,
which won an Oscar for Gable.
Georgia Theatre Co.'s Lenox Square I
XENON LAMPS
and
AUTOMATED PROTECTION
ROY SMITH CO.
365 Park St. Jacksonville, Fla.
in
I
I
SE-4
BOXOFFICE :: March 17, 1975

VISIT IN ATLANTA—D o n n a
DouKla-s, the pretty blond who won
fame as Elly May in llie Beverly Hillhillies
TV series, was ynest of honor
(luring a reception in Atlanta recently.
She visited with Film N'enfures International
board chairman I.loyd Adams,
right and his wife, Mary Margaret.
Donna said she presently is studying
(lancing and singing to prepare for
movie opportuniti(?s.
sneaked "Report to the Commissioner'" on
the same bill with United Artists" "I.cnny."'
which is showing at l.ocw's Grand.
Scott Cain, Atlanta Journal film Lolunin-
who keeps up with odd things that go on
isi.
in cinematic circles, was struck hy the fact
that of the five films nominated for the
Oscar for best foreign film, only one, New
World Pictures' "Amarcord." has played in
Atlanta. The second one. "I.acombe, Lucien."
the French entry, opened Friday (14)
at Weis" Peachtree Battle, cutting the list of
"no-shows"' to three: "Catsplay.'" the Hungarian
nominee; "The Deluge," a Polish
film; and "The Truce," the first motion
picture from Argentina ever entered in this
category. Cain commented: "It is a shame
some of Leopoldo Torre Nilsson"s pictures
were never before placed in competition."
Still another Oscar oddity; "The Godfather.
Part 11" received five acting nominations:
Al Pacino. Robert de Niro. Michael V.
Gazzo. Lee Strasberg and Talia Shire. But
this only ties the record. "Tom Jones." "All
About Eve." "On the Waterfront" and "Bonnie
and Clyde"' had five acting nominations.
WOMPI Notts: Leonard .Allen, veteran ad
and publicity agent, emceed the sixth
annual Bosses Luncheon Wednesday (12) at
the .Atlanta Playboy Club at which time the
identity of the new Boss of the Year (a
. . .
deeply guarded secret) was revealed.
Playboy Bunny Bobbi assisted WOMPI
program chairman Lynda Morris in preparing
some surprises for the occasion
The April meeting of the chapter will be
devoted to business affairs and will be an
evening event at Morrison's Cafeteria, Ansley
Mall . . .The May meeting, slated for
May 21, will be at the Diplomat Restaurant
and will honor the founders of WOMPI.
Mary Webb of the Easter Seal Society will
be the guest and will be presented with a
wheelchair, a piece of equipment the Society
uici in its work.
MIAMI
^inseppe Verdi." lilined in Technicolor at
the Rome Opera House, was presented
at the Coral Gables' Miracle Theatre in a
special two-day engagement Monday (10)
and Tuesday (II) as a fund-raising project
to benefit the Greater Miami Opera .Ass'n.
Ihc two-hour film with dialogue in English
was made available here through Opera
Presentations, a New Y(5rk firm. Part of the
receipts will go to the Miami Opera Ass'n
to assist in its Florida Family Opera inschool
education programs and its American
.Artist Series. Special group rates for students
were available. Wometco's Miracle
manager Walter Moran said. The film was
rated ""'G."
Mitchell Wolfson, head of Wometco Enterprises,
will be awarded the Leonard L.
.Abcss Human Relations Award of the Anti-
Defamation League of B'nai B'rith at the
annual dinner at the Doral Hotel Tuesday
(18).
Ten former Ziegfeld girls in costumes of
the era participated in hoopla for the premiere
of "Funny Lady."" the Barbra Streisand
sequel to "Funny Girl." They drove to
the Miracle Theatre in vintage cars.
While recession has brought bad news for
many executives, and their companies,
others have prospered. Enterprises as diverse
as 2()th Century-Fo.\ Film Corp., International
Harvester Co., the Cadillac Division
of General Motors, Spaulding Division
of Questor Corp., and Levi Strauss and
Co. have prospered. In Miami the favored
few include the Wometco circuit of theatres,
Wells Fargo, thrift shops, auto repair and
pawn shops. In fact many of those businesses
are actually happy that people are out
of work and jobs are hard to get. "With so
many people out of work, crime tends to
rise." explained a Wells Fargo agent, adding
that banks now employ the agents to deliver
money in armed trucks rather than trust
employees. In the thrift shops, wealthy
Miami Beach matrons look for .second-hand
ermine and sable and cast off their old
clothes for a price. "Miamians are the biggest
fur people around."' a shop owner
explained. "They don't use them but they
want them in their closets." TTie pawn
shops are in the money with the poor selling
and the rich buying the bargains.
•lohn Hiiddy, critic for the Miami Herald.
was not pleased with many of the nominations
for the Oscars this year. His personal
choices for the best picture lineup were
"Harry & Tonto."' which he termed a "lyrical,
elegant work about old age and rebellion,"
and "TTie Apprenticeship of Duddy
Kravitz." labeled a "tough, sassy film about
an ambitious youth who serves as the metaphor
of American progress.'" Huddy commented
that perhaps the worst nomination
was Miami-made "Lenny."" which he found
"trite,
twisted out of shape by an excessive
director and a film biography that is utterly
false " -\cadern> voteiri seem l.i have the
"attention span of pre-school tots." Huddy
wrote, because most of the nomin.itions
were from films shown in the last two
months of the year. The most discouraging
point, said Huddy, was that voters chose
the "shiny, slick but superf'cial"' and ignored
"the truly innovative works by one-of-a-kind
directors."
Danny Thomas, star of screen and stage,
was in South Florida for the annual Miracle
Ball to raise money for St. Jude's Children's
Hospital. This year's dinner at the Fontainebleau
Hotel Saturday (8) featured Sammy
Davis jr. with tickets priced at $100 each.
"Deep Throat" star Carol Connors confided
in a Miami News interview that she.
like co-star Linda Lovelace, is not profiting
from the film's long, controversial but profitable
run. She has made more than .^0
pornographic movies and for her purely
physical work in "Deep Throat'" was paid a
mere $500 for five days' shooting. "But it
was a great experience," says the Miamian
who lives in a luxury apartment on the
northeast side. She defends her role in the
business and adds, "These ra'ds on movie
houses and adult bookstores are a waste of
taxpayers' money. These things aren't offensive
to the people who pay to sec them.
Nobody has to go to them. 1 find liquor and
cigarets offensive so I don't buy them." The
blonde former model. y)-22-?>b. says "pornography
gives an emotional release. Il sure
beats staying uptight and frustrated." Her
last film was made six months ago and
Carol doesn't even know the title because
"they change titles all the time." She admits
she would like to get into the night club
scene with a song and dance act.
BOXOFFICE :: March 17, 1975 SE-5

. . . Becky
I
N E W O R L
Qonnie Van Dyke, co-starring in "W.W.
and the Dixie Dancekings," which
opened at ten theatres Friday (7) in New
Orleans, arrived to publicize the engagement.
Irene Mexic of Gulf States publicity
and star advertising handled the promotion
and set up an itinerary for Ms. Van Dyke.
She toured Baton Rouge Monday (3) and
returned for interviews with Frank Gagnard
of the Times-Picayune. Then it was breakfast
at Brennan's Tuesday (4) and more interviews
with the States-Item, Figaro, Daily
Record and radio and TV broadcasters.
Eric LaneuviUe, starring in "Shoot It:
Black. Shoot It:
Blue." scheduled to open at
the Gallo and Clabon Theatres, was also in
town and attended a luncheon hosted by
Rene Brunet at the Quality Inn.
Gulf States Theatres conducted a meeting
of managers at the home office on O'Keefe
Avenue Tuesday (II) and Wednesday (12)
Crescent City WOMPIs
Participate in VIGOR
NEW ORLEANS—WOMPIs here are
contributing to the public good through a
Pierre Provost directed this drama of a reclusive
Normandy man and his family. The
French consulate sponsored the film program.
community project—Volunteers in Government
of RespKjnsibility.
The idea used by the WOMPIs is
unique.
They are donating evening hours to computerizing
New Orleans Police Department
arrest records. The WOMPIs feed the information
into the computer and thus save
the city a lot of extra time and money for
the tedious chore.
"They have over a million records to update,"
explained Shirley Eagan, WOMPI
president, "and we're only in the Cs! We've
E A N S
Landry. Gulf States Theatres, is
recuperating at home after a recent operation.
Two French pictures were shown Friday
(7) at the Stern Auditorium of the New
Orleans Museum of Art by a French film
distributor. Carole Weisweller. Ms. Weiswcller
recently purchased rights to one of
the productions, "Les Enfants Terribles," directed
by Jean-Pierre Melville in a 1948
version of the Jean Cocteau story. The film,
which is dubbed into English, went into rerelease.
Cocteau was an acquaintance of
Ms. Weisweller and lived at her parents'
Riviera home for a while. He was a subject
of her discussion. The other film shown,
"The Man on the River." was not dubbed
as yet and had no English subtitles. Jean
been working on this since I took office in
August."
Mrs. Eagan sums up the feelings of the
chapter by commenting: "They just don't
have enough help to do these things . . .
instead of looking at TV. I'd just as soon
run down and do a little work for the city."
Other help for VIGOR has come from
the National Council of Jewish Women.
Delta Sigma Theta and a film class of
Loyola University professor Dave Jones.
The seven-member class got some practical
experience by helping to produce a short
color film about VIGOR, and two copies
were purchased by the National Center for
Voluntary Action to use as training tools.
The student filmmakers helped the city
by saving it a "whopping amount," explained
Jones. If the project had been done by a
commercial film, it would have cost around
$12,000 to $15,000. The students, with the
help of donated materials and use of TV
equipment and studio, produced it for
"about $800."
All the groups, including the WOMPIs.
were honored this month on the occasion of
VIGOR'S second birthday and annual
award party.
Blincoe Film to Rerelease
Product for JMG Film Co.
From Mideastern Edition
OWENSBORO. KY.—Blincoe Enterprises
Film Distribution will rerelease certain
product for the 1975 drive-in season
via authority of JMG Film Co., according
lo J. Wilmer "Col. Jim" Blincoe. operator
of the service. Blincoe has wide experience
in show business, including all phases of
exhibition, distribution and production, dating
back to 1939. He also has worked in
live entertainment.
Col. Blincoe stated that he will not handle
:iny ".\-raled or off-color product."
The first drive-in exhibilor in Kentucky,
Blinctie now will be based in Chicago.
New Orleans Jazz
Film fo
Siar O.J.
NEW ORLEANS—"Juice," as the football
powerhouse O. J. Simpson is known,
will star in a jazz film set in the '20s in
New Orleans and produced by Martin H
Poll.
Poll, in town to step up finances for the
film, confirmed that Simpson had agreed to
play in "Jimmy Blue-Eyes." a film about a
jazz musician. .'Mso set for possible roles are
musician Miles Davis, as another horn player,
and Telly Savalas.
The producer became fascinated with the
story several years ago when he saw a short
subject called "The Legend of Jimmy Blue-
Eyes" made by director Robert Clouse.
After meeting several months ago, the two
agreed to make "Jimmy Blue-Eyes" a feature.
Clouse made a scouting trip to the city
"to get a feel of the place." returned with
photos and turned out a full-length script.
Poll then arrived to investigate the economics
of the film in an effort to convince
major distributors that location shooting is
feasible as well as artistically necessary.
Poll said " 'Juice' understands the story
because it involves a lot of colloquial things.
He grew up in Shreveport and his family
still has a farm there." The producer added
that he is being presumptuous to make a
black contemporary picture but above all
"it's a love story, it has violence and it has
music; it involves the culture of people in
the '20s."
Poll is currently executive producer for
"Love and Death," latest Woody Allen film,
and has produced "The Lion in Winter" and
"Night Watch" in past years.
Kimling to Head Eastern
Office for Doty-Dayton
ATLANTA—Gene Kimling has joined
Doty-Dayton Releasing Co. as district manager
for the East Coast. His headquarters
will be in Marietta, a suburb of Atlanta, at
675 Brookline Drive, S.E., 30062. The
temporary telephone is (404) 971-8314.
Doty-Dayton has two productions in release,
"Where the Red Fern Grows" and
"Seven Alone." The company is shooting
"Against the Crooked Sky" for Christmas
release with another feature, "Johnny Appleseed,"
set for January, 1976, release.
Kimling. former regional manager of
Pacific International Enterprises, which specializes
in four-wall productions, began his
career with Inter-West Films. Inc.. and
American National Enterprises.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
HAWAiii Don Ho Show. . . at
Cinerama's Reef Towers Hotel.
iHOTEiJsi
IN WAIKIKI REEF RFEE TOWERS EDGEWATER
I
i
SE-6
BOXOmCE :: March 17, 1975

Stewart & Everett Names
CHARLOTTE
Marks, Trexler to Posts
C II \K1.01 lU— II ic lioaid ul vliivclors
of Stouarl tV: livorcll Ihcatrcs cloLlcd E.M.
Marks as president of
ESCO Agency, a
wholly-owned subsidiary
of the company.
The agency has re-
,^^^^ 1^
I sponsibiiity for buying
^Iri
E. iVI. Marks
•«- jS and scheduling all TV
and radio advertising
for the company.
Marks has been associated
with Stewart &
Everett Theatres for
22 years, serving in
the capacity of manager, genera! manager
and city manager in various locations. For
the
past years he has been and continues to
serve as advertising manager and will continue
to serve as top officer for the ad
agency branch.
Marks will present a talk at the Show-A-
Rama 18 convention in Kansas City Thursday
(20). He has been involved in the motion
picture industry for more than 30
years.
Also elected by
the board of directors
February 25 was a
new vie e-president
and director, C. Brent
Trexler jr. Son of
Charles B. Trexler, he
is attached to the financial
department of
Stewart & Everett
Theatres.
He is a graduate of
t h e University o f
North Carolina at
C. Brent I'rexler jr.
Chapel Hill and was
associated previously with Coopers and Lybrand
where he obtained his CP.\ certificate.
He is a member of the American Institute
of CPAs and the North Carolina
Ass'n of CPAs.
'Edgar R. Burroughs Week'
Slated by Gov. Wallace
MONTGOMERY, ALA.—Gov. George
C. Wallace has presented a scroll to Danton
Burroughs, visiting here on behalf of American
International's "The Land That Time
Forgot." adapted from a book by Edgar
Rice Burroughs. The document saluted the
100th birthday of the late novelist and proclaimed
Friday (7) through Thursday (13)
as "Edgar Rice Burroughs Week" in Alabama.
Danton Burroughs, grandson of the author,
is touring America for interviews and
promotion in conjunction with the opening
of the movie.
^W..CG/u>llna.
BOOKING SERVICE -fM.
"Theatre Booking & Film Distribution"
221 S. Cliurch St., Charlotte, N.C.
frank Lowry . . . Tonuny Mfhite
Phone: (7(M) 377-9341
Vou and Me," new lilm starring David Carradine,
Richard Chadbourne III and
Barbara Seagull, was kicked off in saturation
bookings b\ Direct Current and Galaxy
Film Exchange. Galaxy has approximately
60 prints working with a full TV, radio and
newspaper ad campaign. Saturday (1) star
David Carradine and producer Skip Sherwood
began a tour of major cities in the
Carolinas to promote the film. Carradine
was riding his motorcycle to 15 cities where
media interviews were slated.
New on the marquees: "Gone in 60
Seconds." Visulite and Tr>on Mall Theatres;
"Lenny." Southpark 1: "The Stepford
Wives." Southpark and Charlottetown Mall:
and "Challenge of the Dragon," Carolina.
Jim Bellows of the Center, Greensboro.
resigned from RM Kennedy Theatres of
Birmingham, Ala., to become a supervisor
for Stewart and Everett. He will headquarter
in Greensboro . . . Rosedale
Drive-In exhibitor
Ray Chapman of Lincolnton was
bitten severely by his pet German Shepherd
who was struck by an automobile. When
Ray tried to pick up the injured animal, it
bit him and plastic surgery was required . . .
Ben Mandala of Yancey, Burnsville, has
taken over the Tryon Theatre in Tryon.
Screenings: "My Pleasure Is My Business."
Premiere: "Barely Proper," Premiere;
"The Silent Stranger." United Artists and
"Fifth of November," AIP, all at Eastern
Federal.
Many industry members on Filmrow were
Supreme Court Upholds
Arkansas Porno Ruling
LITTLE ROCK, ARK.—The U.S. Supreme
Court let stand the obscenity conviction
February 24 of three Arkansas exhibitors
nabbed for showing "Deep Throat."
The court refused to hear the appeals of
employees of the Adult Cinema in Little
Rock that the Arkansas Supreme Court
improperly appied the latest definition of
obscenity. After the film was seized and the
exhibitors convicted, the state supreme
court interpreted the Arkansas law as complying
with the high court's Miller vs. California
decision. The three men contended
their rights were violated because the state
law had not been interpreted properly.
Tryon Theatre Re-opens
TRYON, N.C.—Owner Ben Mandala announced
the re-opening of the Tryon Theatre
Wednesday (5). Mr. and Mrs. Richard
Smith of Burnsville will operate the theatre.
Mandala said the theatre was repainted, the
seats
repaired and a new sound system was
installed before the opening. Mandala also
operates the Yancy Theatre.
Don Porter has been signed by producer
John Kemeny for the lead role in "White
Line Fever."
elated with the rise of movie stocks, especially
AIP which rose about 7 points . . . Top
grosses of the week included "Murder on
the Orient Express," Manor Theatres;
"W.W. and the Dixie Dancekings," Capri
and Village; "Earthquake," Tryon Mall I
and "The Towering Inferno," Park Terrace.
Marion \\. Funk, father of Wilder Funk,
East Main Drive-In, Lake City, S.C., died
February 28 at the age of 82. For many
years Funk was active in
the motion picture
business and had operated theatres in St.
Stephens and Kingston, S.C. Condolences
are extended to his family.
James Murphy has joined Variety Films
as sales manager. Formerly with Universal
and Columbia Pictures, Murphy replaces
George Royster, who resigned to accept a
position as branch manager for American
International Pictures in Charlotte.
Preacherman Corp.'s president Bob Mc-
Clure has returned from the West Coast
where he looked at a rough cut of the company's
new film "Truckin' Man." The picture
will premiere in Florence, S.C, and
surrounding territory April 23. McClure
reported that the film is the best produced
so far. Earlier releases are "Preacherman"
and "Hot Summer in Barefoot Country."
Also premiering in South Carolina in
April is a feature by Pat Patterson of
Metrolina Pictures Producing Co. The
made-in-Lancaster film will have its world
premiere there next month. It stars Frank
Jones and Charlie Leonard.
'Texas Massacre' at Midnight
From New England Edition
HARTFORD—Murry Levine, president
of Mini Theatres of Connecticut, booked
Bryanston Pictures' "The Texas Chainsaw
Massacre" for recent Friday and Saturday
midnight showings at his Jerry Lewis Cinema.
Suffield. and Queen Plaza Cinema,
Southington. Admission was 99 cents for
all seats, with advance advertising geared
to the theme, "Bring Along a Friend to
Hold Your Hand!"
COMPLETE
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BOXOFFICE :: March 17, 1975 SE-7
i%

. . . Stephen
—
—
—
—
II
MEMPHIS
giisan Kathleen Ball, 20, who works at
two jobs to pay for her journalism
class at Memphis State University, won the
$500 Variety Club-Robert Johnson scholarship
this year. She was at work on one of
her jobs at Film Transit, Inc. when she was
notified. The scholarship is named for the
late Robert Johnson, who was columnist
for the Press-Scimitar and active supporter
of all Variety projects.
Carousel Drive-In at Fordyce, Ark., has
reopened for the spring and summer season
J. Stasiak, owner, has reopened
his Glenwood Drive-In for the season . . .
Lake Drive-In. Sardis, Miss., has reopened
for the season.
Bill Maddox, Universal's sales representative,
is recovering at home after major
surgery at Baptist Hospital . . . Katherine
Keifer, United Artists, has been busy with
wedding plans for her nephew. Tommy
Eskridgc. Katherine and husband Joe held
a rehearsal dinner in their home before the
marriage of Tommy and Geri Schaeffer.
Boniiy and Harry Steward are on a twoweek
vacation trip to Orlando and Ft. Myers.
Fla. . . . Mary K. Baker and family
are vacationing in Bloomington, 111.
Kli/abeth Coleman, Malco Theatres, Inc..
is ill at Baptist Hospital. Mai Carper has
been confined to Methodist Hospital.
WOMPI's monthly meeting was at the
home of Helyn Guess. President Lurlene
Carothers announced WOMPIs had sent
$200 to Will Rogers Hospital. Valentine's
Day party at Variety was a big success.
Service chairman Lois Boyd, Film Transit,
was in charge of a St. Patrick's Day party
at Sunshine Home for Men . . . Mary K.
Baker and Helyn Guess were back at work
after a bout with the flu.
A group of Memphians have returned
from the "open house" hosted by H. P.
Vinson, at his theatre, the Cine, in Murray,
Ky. They included Charlie Craig, United
Artists; Johnny Gannon, Southern Theatres;
Bailey Prichard, Starline Pictures; Barney
McCarley. 20th-Fox; Jimmy Pope and Henry
Hammond, API; Tom Donahue, Paramount,
and Howard Nicholson, Millington's
51 Drive-In. Billy Stevens. United Artists,
Dallas, and Travis Carr, 20th-Fox, Atlanta,
also
attended.
Playing Uncle Furry in "W.W. and the
Dixie Dancekings" is blues guitarist Furry
Lewis, an 82-year-oId performer making his
motion picture debut. He played guitar for
all the blues heroes, including W.C. Handy,
along Memphis' Beale Street during the
1920s and made a number of recordings in
that era. He is credited with creating the
classic "Going to Brownsville." Rediscovered
while working as a Memphis street
cleaner in the 1960s folk boom, he has since
recorded and performed in concert on a
limited scale and has been subject of a
British Broadcasting Co. documentary.
Kendall Still Exhibiting
Classic Films in Memphis
MEMPHIS— Bill
Kendall never gives up.
He believes in showing classic movies. He
did it for years at Guild Theatres until he
lost his lease.
This week he took a lease on Bristol
Theatre, 3412 Summer. 50-year-old neighborhood
house.
Paint brush and scrub bucket in hand,
he set out to refurbish the old Bristol. He
had technical repairs made, too.
Now he is ready to open and will offer
Garbo, Dietrich, Harlow and Valentino
films as well as early MGM musicals to
say nothing of the Marx brothers in "Cocoanuts"
and W. C. Fields in "You Can't Cheat
an Honest Man."
He has been an exhibitor for 30 years.
"Good films, no matter how old. should be
on the screens, not in cans." he said.
UA to Build Quad
LITTLE ROCK—United Artists Theatres
will be a major tenant in the new Breckenridge
Village Shopping Center, it was announced
by Barnes, Quinn. Flake and Anderson
Realtors, leasing agents for the $5
million development. The theatre will have
four auditoriums and will occupy more than
13.000 square feet of space. Developer of
the center is Biedenharn Realty of Monroe.
La. The mall is scheduled for completion
about .August 1.
Commonwealth Changes Staff
HOT SPRINGS. ARK —Commonwealth
Theatres has announced that Don Hazelton
has moved from Junction City, Kas., to the
new Malco Twin Theatres in Hot Springs.
Ark. In another change, Steven Lynch has
replaced Jim Vallee at the Lee Theatre in
Harrisonville. Ark.
'Lenny' Soars to 700
In Memphis Debut
MEMPHIS— "Lenny," new to the Memphis
scene, catapulted to 700 the first week
at Malco Quartet 3 to tie the leader for
several weeks, "The Towering Inferno."
"Murder on the Orient Express" and "Young
Frankenstein" both claimed second place
with 500 each in holdover weeks. "Bogard"
opened with 200 at Loew's and "The Strongest
Man in the World" commanded a terrific
400 at the Village. "Sheila Levine Is
Dead and Living in New York" debuted
with a mild 100 at Plaza 1. Going strong
with 300 in a third week was "W.W. and
the Dixie Dancekings" at Malco Quartet I.
(Average Is 100)
Crosstown The Towering Inferno
(V\'B/20th-Fox), nth wk 700
Loew's Bogard (SR) 200
Malco TNT Jackson (SR), 4th wk 100
Malco Quartet W.W. and fhe Dixie Doncekings
1
(20th,Fox), 4th wk 300
Malco Quartet 2 Murder on the Orient Express
(Para), 4th wk 500
Malco Quartet 3 ^Lenny (UA) 700
Malco (Quartet 4 Young Frankenstein (20th-Fox),
5th wk 500
Memphian Emmanuelle (Col), 2nd wk 200
Paramount Alice Doesn't Live Here Anymore
(WB), 2nd wk 150
Plaza Sheila Levine Is Deod and Living in
New York (Para)
Village The Strongest Mon in the World (BV)
100
. . .400
'Inferno' Tops in New Orleans;
Bogard' Has 500 in Second Week
NEW ORLEANS—"The Towering Inferno"
blazed in its eighth week at the
Robert E. Lee with 600. "Bogard" grossed
500 in a second week at the Orpheum.
"Emmanuelle" scored 300 and "Earthquake"
250 in holdover weeks.
Robert E. Lee The Towering Inferno
;WB/20th-Fox), 8th wk 600
Joy Earthquake (Univ), 10th wk 250
Orpheum Bogard (SR), 2nd wk 500
Cine Royale Emmanuelle (Col), 3rd wk 300
"Lisztomania," written and directed by
Ken Russell, will be distributed worldwide,
excluding Italy, by Warner Bros.
SE-8 BOXOFFICE :: March 17, 1975

Caruth C Bvrd presents "LIVE A LIHIE. STEAL A LOT"
•
starr,r.g ROBERT CONRAD DON STROUD- DONNA MILLS
ir^troducng ROBYN MILLAN ar^d LUTHER ADLER as The Eye
COLOP by
Consolidoted Film Industries
PG
PARENTAL GUIDANCE SUGGESTED
executive producer Canjtti C Byrd
• music composed end conducted by Phillip Lambro • screenplay by E Arttiur Kean
stor/ by Allan Dale Kutin
.
produced by J. Skeet Wilson ond Chuck Courtney • directed by Marvin Chomsky
An American International (Release
a 197s Amerrcon iotea>«fooar pictu^s. wc
CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
OKLAHOMA CITY
Horry McKenna
708 West Sheridon Ave.
Oklahomo Cily, Oklo. 7)10)
Tele. (40S) Jj?-^^^
DALLAS
Don Gfierson
1330 Hiline Dr.
Dollav TsKOt 75207
Tils. (114) 74l-49i4

DALLAS
H clianipugiie benefit premiere for "Funny
Lady" took place Wednesday (\2) at
the NorthPark Cinema 1. The tenth annual
Chi Omega Chatauqua presented the evening
activities with a cocktail buffet prior to the
evening performance for patrons and sponsors.
Patrons received four tickets for a $100
donation and sponsors received two for $50.
Mrs. Philip Van Sickle, alumnae president.
headed the benefit whose proceeds go to the
Special Care School and a scholarship fund
at SMU. Co-chairing the event were Mrs.
Henry Klepak. Brad Pence and Jimmy L.
Smith. The sequel to "Funny Girl" stars
Barbra Streisand and will continue its run
the NorthPark.
at
Linda Noret Smith will be chairman of
the WOMPl luncheon program for Friday
(21). Speaking will he a fire department
lieutenant who will talk on the paramedical
team of the department. He will explain
their training and the various functions they
are qualified to perform during an emergency
call.
Twenty members of the Spanish Language
Film Ass'n met in San Antonio recently
at the Gunter Hotel to elect officers.
The exhibitors also screened product for the
year. Officers elected were Manuel Avila.
president: Maurice Braha. vice-president:
and Al Zarzana. secretary-treasurer. (Corre-
^ We Are Recognized h
SPECIALISTS
in
(leLuildiitf
PROJECTION
EQUIPMENT
YOU CAN SEND YOUR EQUIPMENT THROUGH
YOUR SUPPLY DEALER, BUT INSIST UPON
OUR RESTORING METHOD.
CHECK WITH US
BEFORE YOU BUY
ANY NEW EQUIPMENT
REPLACEMENT OF PARTS FOR
®
ALL PROJECTION EQUIPMENT
f-^inhston
SALES & SERVICE CO.
4207 Lawnview Ave. (214) 388-3237
Dallas, Texas 75227 or 388-1550
spondent's note: The picture identification
in the BoxoFFiCE edition of February 17 did
not include the name of one exhibitor on
the far right. He is .'\lberto Zacarias, Southwest
regional manager of .'Kzteca Films, San
.Antonio.)
Columbia Pictures hosted two invitational
screenings Friday (7) at 9:30 p.m. and Saturday
(8) at 7:30 and 9:30 p.m. The film
shown was David L. Wolper's documentary
"Birds Do It, Bees Do It," which had the
audience exclaiming and applauding at the
remarkaible nature footage. The film was
shown in the 20th Century-Fox room . . .
Paramount had a trade screening Thursday
(13) at the Wilshire Theatre for "Dog Pound
Shuffle."
Thonia Rodgers, Hico. has been the victim
of two strokes lately. Boxoffice learned,
and she is not yet able to visit her friend
Annie Coleman in Abilene. Even though
Thoma has no financial interest in the
Metro at Abilene, she has visited Dallas
with Annie so many times all of Filmrow
feels quite close to her and extends best
wishes for full recuperation. Her address, by
the way, is Hico, zip code 76457. Annie
has one great ray of sunshine at her house.
Her nephew Mike is doing well in his studies
for a degree in forestry, she advised, while
renewing her Bo.xoffice subscription.
Roy Smith, braneh manager of Universal
Pictures, certainly ended his trip to Orlando,
Fla., in an unpleasant way. Smith becaine
ill on the way home from the Florida sales
meeting and was taken to a hospital via
ambulance from the airport. He was released
from the hospital, Friday (7).
Variety Club chief barker Dick Empey,
barkers Bill Slaughter, Bob O'Donnell and
membership chairman Seymour Kaplan
made a successful recruiting trip to Houston.
The Houston Variety Club, Tent 34,
disbanded several years ago as it has in
several Texas cities. In view of this discontinuance,
an earnest effort is being made to
promote Tent 17 as a statewide organization.
Other Texas cities will be visited within
the next few weeks. While in Houston,
the following members were recruited: Alan
.\lexander, John W, Coles, Ray M. Boriski,
H.D. Griffith, George Marules, Jim Ohmart.
Bob Mortensen, Fred J. Pauly, Henry
J.N. Taub, Ralph F. Wiest. Charles Paine,
Jerome Tim Armand. .'\lbert B. Green, Foy
D. Myrick, Al Schulman, Ted Seman, William
J. Wilson and David C. Woolery. Paine
was chosen as the chairman of the Houston
delegation. Of those who signed up, several
were members of former Tent 34. They are
Griffith, Pauly, Paine, Myrick and Schulman.
Kjlc korcx. executive dueclor ot N.'\10
of Texas, received a note from Bill Payne,
retired amusements editor for the Dallas
.Morning News. Payne and his wife Margaret
have returned from a lovely trip to Hawaii
made possible through the members of
Variety and other industry friends . . . Ann
B. Davis arrived in town to star with Wendall
Burton in "The Nearlyweds" at Granny's
Dinner Theatre. Burton is co-author of
"The Nearlyweds," a comedy he collaborated
on with Lloyd J. Swartz.
Actress Cybill Shepherd and director Peter
Bogdanovich were special guests at a benefit
premiere of their new movie, "At Long Last
Love," Thursday (13) at the Cine II, 5540
Yale at North Central. It was sponsored by
the Brandeis University Dallas Women's
Committee to benefit the school's library,
Dick Powell has one unabashed fan-—his
son Dick Powell jr. who recently confessed
in a Dallas interview that he still watches
his father's old movies on late night TV,
The facial resemblance between the two is
startling in photos or in person, "Mom (June
.-Mlyson) says it freaks her out," said Powell
who was co-starring with "Mom" in a dinner
house attraction. The younger Powell
admits to wanting to follow his father's famous
acting-producing-directing footsteps
but is anxious to start with the acting experience.
"I try to see as many films as I
can," he said. "But I don't watch movies as
much as I watch actors, I am really interested
in that. I want to do another two or three
years on stage and I don't really care about
being in New York. You can get just as
good experience working elsewhere." he added.
The elder Powell also began on stage
before arriving in Hollywood in 1932, where
he played romantic roles and song-anddance
routines until the '40s when he
switched to tough roles. Young Powell is
fondest of that '40s era and said his favorite
films of his father are "Johnny O'Clock"
(1946) and "To the Ends of the Earth"
(1948).
Go Modern...For All Your Theatre Needs'
Dallas critic and film writer Philip
Wuntch had these thought-provoking comments
in the Morning News recently: "When
I heard the president of a prominent theatre
chain refer to curtains as mere 'dustgatherers',
I knew theatre design, as I knew
and loved it as a child, had seen its day.
"There was a time when you could go
to the Majestic (now deserted) or the Palace
(now torn down) and see a bad flick—and
still have a fantastic time. If the movie got
boring, you simply inspected the theatre itself.
"The theatre-building boom of 10 years
(Continued on page SW-4)
li^^yld^Htetft.
SALES & SERVICE. INC.
"Go Modtrm . . . Equipmnit, Supplies & ServUe"
2200 YOUNG STREET • DALLAS, TEXAS, 75201 • TELEPHONE 747-3191
I
*
I
I
SW2 BOXOFFICE :: March 17, 1975

Complete UL listing: projector mechanisms,
magazines, pedestals, sound reproducers, amplifiers,
motor drives— all Century components, individually
or collectively when installed as a complete projector
and sound system.
No other projection and sound
equipment, foreign or domestic,
has this complete system listing
by Underwriters'.
For you, as a theatre owner, this
meeting
Underwriters' requirements, your
Jisting means many things: in
'ail
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing.
Century fulfills in still another way
its continuing commitment to provide
the very best in projection and
sound equipment.
This UL listing is meaningful— it
warrants your attention.
CENTURY
proudly announces the
UnderwrHers' LaboratorieSp
Inc., lisung of their
complete prolecHon and
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CENTURY—the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
32-02 Queens Boulevard, Long Island City, N.Y. 1 1101
Oklahoma Theatre Supply Co.
628 West Sheridan Ave.
Oklohoma City, Oklohoflio 73102
Modern Sales & Service,
2200 Young Street
Dallos, Tiias 75201
Inc.
BOXOFFICE :: March 17, 1975 SW-3

,
.^^
. . But
I
SMU Archives Display Eddie Gatzke's
Accumulation of Antique Projectors
DALLAS—Eddie Gatzkc. of Modern
Sales and Service, is often jokingly called a
"packrat," but his
contribution to SMU's
Southwest Film Ar-
V ^H chive has proven to
,>iMy^B
.
be an interesting and
j'^^i^Pf^W* ^B beneficial representa-
'
^-*^ "" "' '^'-' progress
W0yK
'""''
'""^Tl^Z history of the
niot'on picture indus-
W^^ ^mwl
'•^^k ^^^ !
"^y- Gatzke, a native
-^Pl^ ^ JfekS '^f S e g u i n. Texas,
.-J J- ^. ^1 started in the motion
Lddie Gatzke .
, . ,
picture industry in the
latter part of 1941 working for the late
H. A. "Windy" Daniels at the Palace Theatre.
Later, he worked for Tommie While in
the Burntex at Burnet.
In July, 1945 he went to work for the late
Henry Sorenson at Modern Theatre Equipment
Co.. whose name was eventually
changed to Modern Sales and Service, where
he is still employed. He works full time in
the repair shop.
Galzke collects old movie projectors, old
cars, motorcycles, stamps, radio tubes,
printer's type, model airplanes, 16mm feature
films including Hopalong Cassidy and
Buster Crabbe in his pre-Tarzan days, and
almost anything else he can find.
He started collecting projectors as the result
of his work with Modern Sales. "We'd
go into a theater to hang a screen and find
the stage full of all sorts of old junk. I got
some of my most valuable projectors that
way." He recently bought a 16mm projector
from the Green brothers, well known
to many as having a traveling tent show
showing movies in areas without a theatre.
Gatzke's collection of projectors includes
a 1903 Edison Projecting Kinetoscopc. a
1909 Powers Cameragraph. a 1911 Simplex,
a 1913 Motiograph and a 1922 Superior.
The collection was recently donated by
Gatzke to SMU's Southwest Film Archive,
and will be on display for the first time at
the USA Film Festival this month.
Also on display for the first time, although
not part of the Gatzke collection.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
•Mif¥
Don Ho Show. . . at
HAWAII
M**^] Cinerama's Reef Towers Hotel.
IN WAIKIKI; REEF • REEF TOWERS • EDGEWATER
will be an 1897 Mulescope. Still in working
order, it is an old penny arcade "peep show"
machine which will give Festival attendees
a chance to watch 19th century bathing
beauties cavort as the cards flip past.
Eddie Gatzke claims he'll collect anything.
Currently among his most valued possessions
are a I960 MGA auto, a Panavision projector
(the film moves sideways through it).
and a collection of keys which are the last
momentos of theaters long since closed.
Anytime Gatzke sees anything discarded,
such as an old Coke bottle, he checks and
often finds it to be from a foreign country
or quite old. He enjoys sharing his memorabilia
and has never sold anv of his collection.
Canadians Film Broadcast
On Ancient Palace Bulb
FT. WORTH— Its morning, and Bob
McWilliams, engineer for ABC Interstate
Theatres, is still making another daily stop
at the Palace Theatre. His mission concerns
the superstition surrounding one of Ft.
Worth's legends— the light bulb burning
backstage.
A story about the old lamp appeared in
the Nov. 24, 1974 issue of the New York
Times. A few days later, a newsman from
the Canadian Broadcasting Co. in Toronto
called Ft. Worth Press cokimnist Jack
Gordon to verify the story. The next week,
a film crew was sent down to record the
story for any disbelievers.
McWilliams, who has inspected the lamp
every day for ten years, is not among the
skeptics and he says the bulb will "outlive
us all." Most people in Ft. Worth
probably agree with him.
It is no ordinary Sylvania or GE bulb.
It was probably manufactured by the man
who invented the electric bulb. Thomas
Edison, and it has been burning continuously
since Sept. 21. 190S.
For the skeptics, the date has been verified
by Barry Burke, the man who installed
66 years ago. He inspected the lamp man\
ii
times and there is no doubt about its authenticit>'.
Burke himself probabh began the superstition
about the light, claiming that on the
day it burned OLit. he himself would die
within 24 hours. Burke misjudged the longevit\
of the light. He died ten years ago.
The lii;ht burns on.
Nine new films, including the works of
Bernardo Bertolucci, Costa Gavras and
Francois Truffaut, have been acquired b\
United Artists.
DALLAS
(Continued from page SW-2)
ago resulted, sadly, in a rash of movies
houses with antiseptic, hospital-like lobbies
and auditoriums which resemble the projection
rooms in correctional institutions. Gone
indeed is showmanship,
"Obviously the days of gingerbread palaces
modeled after Roman coliseums or
Gothic cathedrals have gone the
.
way of the
mighty Wurlitzer there must be a
happy medium between the lavishness of
the old days and the sterility of modern theatres.
When audiences pay as much as $3.50
per ticket and cannot escape the refreshment
counter for less than one dollar for
Coke and popcorn, they're entitled to surroundings
which carry some semblance of
glamour."
The UTO Film Society, at the University
of Texas at Dallas, has announced its summer
schedule. The series will consist of
"Lili." June 4: "Hunchback of Notre
Dame." June 11: "Murder. She Said," June
18; "The Balcony" and "Rhinoceros," June
25; "Sabotage." July 2; and "Nights of
Cabiria." July 9. Also: "Comedy of Terrors"
and "Ersat." July 16: "Miss Julie." July 23:
"Mars Attacks the World" and "La Jette."
July 30: "Olympiad." .'\ugust 6: "Bedazzled"
and "Two Men and a Wardrobe." August
13, "Red and White" .August 20; and "The
Ox-Bow Incident," August 27. The screenings
will be at 7:30 p.m. in the UTD auditorium
on Campbell Road. .Admission is $1.
McLendon Theatres Show
UA Anniversary Series
DALLAS—McLendon TTieatres here has
been celebrating the 25th anniversary of
United Artists Studios by presenting a film
series from UA.
The series began February 7 and continues
through Friday (21). Screened were
"West Side Story." "Irma La Douce." "A
Shot in the Dark." "Its a Mad. Mad. Mad.
Mad World" and "The Apartment." Coming
up are "The Pink Panther" Friday (14) and
"Some Like It Hot" Friday (21).
Bogalusa Twin Started
BOGALUSA, LA.—Mayor Louis Rawls
spade of
wielded the shovel to turn the first
earth at the site of the new Twin Cinema
on Shopyard Square here. Present for the
ground-breaking were G. L. Lovitt, superintendent
for contractor Carter and Mullings;
Lake Pennington, vice-president of Carter
a:id Mullings: George Solomon, Twin Cinema
owner; and Charles Cassidy, president
of the First State Bank and Trust Co.
I
In Oklohoma—Oklahoma Tbeotre Supply Co., Oklohoma Ctty, RV
(405) 771-2950 Mi
In Texas— Modern Soles and Service Co., Dallas, (214) 747-3191 RV
SW-4 BOXOFFICE :: March 17, 1975

. . Dan
and
New Format Saves
Plaza in El Paso
I- 1. PASO—The Pla/a I hcalrc dounlDwn
has literally gotten a new lease on life in
the past year. When ABC Interstate Theatres
sold the old movie house in early 1974.
then began an all-out revitalization for one
of El Paso's landmarks.
Two of the men most responsible for the
changes at the Plaza are Jay Dimcan and
lane Robertson, program director and
manager, respectively, of the theatre. These
two young men, both in their twenties, have
planned and executed a new format that
entails both live and film presentations, as
well as being a site for conventions, conferences
and civic fimctions.
Duncan, who is El Paso's leading collector
of motion picture material, planned
a series of film festivals this year. A wide
variety of films, classics, documentaries and
shorts, both live and animated, were scheduled.
Last summer, a series of movies were
shown in conjunction with the University
of El Paso. Some of the features included
the uncut version of "King Kong," "The
Cabinet of Dr. Caligari" and "Metropolis,"
with guest lecturers also in attendance.
Other stage presentations including rock
concerts and musicals have also met with
success.
The city of El Paso has now begun a
beautification project with the local Bicentennial
committee in the area of the
Plaza
theatre.
Mike Dipp jr.'s El Paso Iheatrc ( Orp.
holds a 20-ycar lease on the building and
a five-year lease on the equipment, which
after that time, will become the property
of the corporation. Thus far, more than
$.S0,()()() has been collected for the restoration
and operation of the building.
your complete
equipment house
A- CALL US DAY OR NIGHT
for SUPPLIES
EQUIPMENT
CONCESSION SUPPLIES
2^ FULLY EQUIPPED REPAIR
DEPARTMENT TO SERVE YOU
OKLAHOMA
THEATRE SUPPLY CO.
•It W. OrMrf Oklohomo Ctty
Phone: CE 6-8691
OKLAHOMA CITY
^^
(). Ruddy Kiininer, Uirmer United Artists
sales man.igcr here, is now in Dallas
as head btxiker and office manager for
Columbia . . . Harold Wakely. former employee
of the H&S Theatre, Chandler, is
now the new owner. He called your correspondent
to advise that he would soon be
here to book and buy .
Wolfcnbarger,
Waldron and Hilltop Drive-In, Lindsay,
how has the Skyvue Drivc-ln in Purccll.
He was here to set up product.
George Shanbour, Theatres Inc., has added
the Tower Theatre to the circuit . . .
James Barnctt has purchased the Hollis
Drive-In, Hollis, from Pat Patton. He was
here to book and buy . . . Woodie and
Mattie Sylvester, of the "Vesta. Tech and
40 West Drivc-In, Weatherford. are just
back from a Caribbean cruise. They are
still too excited to get down to earth and
Mattie says she was only seasick four days.
She didn't reveal Woodie's nautical condition
on the trip . . Jerry Brewster, United
.
.Artists sales manager, made a trip to Tulsa
and other eastern Oklahoma towns on film
business.
Bill Crosby, Little
River Drive-In. "Wright
City, was awakened by his theatre's burglar
alarm, which set off the alarm in his house.
He grabbed his sawed-off shotgun, went to
the drive-in about a mile away and caught
an 18-year-old inside the concession stand.
He held the burglar until the sheriff arrived.
Ne.xt day Bill was still shaken up
about the incident.
Trade screenings at the Cinema Pl.iza included
"The Phantom of l.ibcrte." "Lacombe,
Lucien," and "Janis." At the Continental
were "Rancho Deluxe "The
"
Wilby Conspiracy."
Jake Guiles, Continental Lilni Distributors,
Dallas, was in to sell, buy and book
for the many towns he .services.
Marquee changes: "Moon runners." Mac-
Arthur Park, Apollo, Cinema 70 and 14
Flags Drive-In.
Tulsa marquee changes: Report to the
Commissioner," Fontana and 11th Street
Drive-In; "Time to Run." Bowman Twin;
"Ben-Hur," Brook; "The Day of the Dolphins,"
Fontana and Riverside Drive-In,
and "Moonrunners," Will Rogers. Fontana
and 11th Street Drive-In.
CommunitY Restores Theatre
From North Central Edition
VILLISCA, IOWA—This western Iowa
community of 1.402, via a cooperative effort,
has restored the Rialto Theatre, located
near the downtown square, for weekend
movies and the performing arts.
SOONERAMA 75
(THE POST GRADUATE COURSE TO KANSAS CITY AND DALLAS)
Tuesday 8f Wednesday, March 25-26, 1975
Ramada Inn Downtown Convention Center
EASTERN AVENUE EXIT OF INTERSTATE 35 AND 40
OKLAHOMA CITY, OKLAHOMA
Come . . . Take a Spriitfi Break . .
Meet All Your Industry Friends.
Two IJiji
Nifjlit.*. OiK' Big Day of
Screenings, Seminars, Business,
Parties.
Erononiirfd — Com /tart
REGISTRATION BEGINS AT
11:00 A.M. TUESDAY
SPONSORED BY
REGISTRATION FEES:
MEN-$15.00
LADIES-$15.00
Moke checks to United Theatre
Owners of Oklahoma. For further
informotion contact UTOO, Post
Office Box 261, Oklahoma City,
Oklahoma 73101.
UNITED THEATRE OWNERS
OF
OKLAHOMA
AND THE PANHANDLE OF TEXAS
BOXOFFICE :: March 17, 1975 SW-5

. . "The
. . The
. . Sidney
. . Warren
'
SAN ANTONIO
^r. and Mrs. Tonimie Randall, owner and
manager of the Starlite Drive-In Theatre
off for a two-week vacation trip for fun
and sun in Florida . . . British Film director
Lindsay Anderson, well known as director
of "This Sporting Life," "If . .
." and "Oh
Lucky Man," was on the Trinity University
campus Tuesday (II). He showed excerpts
from his films and discussed his works in
the Chapman Graduate Center. There was
no admission charge.
Loretta Swit, the actress who gained fame
as Major Hot Lips in "M*A*S*H," was
recently in the city to receive one of six
awards given by the San Antonio Polish
Heritage Society at the group's Copernicus
Ball and banquet. Miss Swit is currently
making a film "A Race with the Devil" in
the hill country around San Antonio. Peter
Fonda and Warren Dates are also starring
in the film which has witchcraft as its
theme . . . Pola Negri, the legendary star
who makes her home in San Antonio, also
was presented an award which was accepted
by Father Louis Reile of St. Mary's University
who referred to the star as "Polita.
our superstar in residence."
Robert Redford stars in "The Great Waldo
Pepper," a motion picture about barnstorming
pilots filmed near San Antonio.
It opens at the Broadway and Century
South 6 . Woodlawn. operated by
HOUSTON
producers Richard Zanuck and David
Brown were in Houston to discuss their
latest film "Jaws." the adaptation of the
novel by Peter Benchley about a killer
shark
. Godfather, Part II" co-star
Robert Duval! and his wife Barbara were
at April Sound. They played tennis in that
development's weekend property owners'
husband-wife tournament . . . Three significant
Jewish films will be shown on consecutive
Monday evenings. Monday (24) will be
"The Two of Us." followed by "The Last
Chapter" Monday (31) and "Zalman or
Madness of God" April 7.
Barbra Streisand's "Funny Lady" opened
Wednesday (12) at both sides of the Saks
Twin Theatre . . Hollywood screen great
.
Yul Brynner will star in "Odyssey" to open
the 27th Southwest Concerts-Foley's Critics
Choice Events season. The stage production
is set for the Music Hall April 29-May 4
. . . Trini Lopez, who has appeared in
several films, appears here in his primary
Rucnes Theatres and featuring Spanish language
films, has a double feature with admission
for adults $1 and for children 50
cents. Wednesday is two for one day with
two adults being admitted for one adult
admission. On Thursday the special attraction
is the Zamora and Don Chema show
at 8:30 p.m.
The double bill of Linda Lovelace in
"Deep Throat" and "The Devil in Miss
Jones," both X-rated, was set to open
Wednesday (12) at the suburban Josephine
Theatre . Shaenfield. manager
of the downtown Texas, is presenting three
action war hits. They include "Sinai Commandos,"
"Probability Zero" and "Code
Name Trixie" . Dates, who is
in the area making a film, can be seen in
the double feature now at the Century South
6, the Aztec 3 and Bandera Road Drive-In.
The double bill includes "Born To Kill"
and "Big Bad Mama."
Films opening in San Antonio are "Report
to the Commissioner" at the Century
South 6 and Aztec 3: "The Great Waldo
Pepper" at the Broadway and Century South
6: "Funny Lady" at the North Star Cinema:
"Shampoo" at the Fox Central Park II and
"Birds Do It, Bees Do It." at the Century
South 6, San Pedro Triple Screen Outdoor,
Bandera Road Drive-In and the Town Twin
Drive-In.
role as a singer Friday (21) at the Houston
Music Theatre in the Chi Omega Chautauqua
benefit for the Harris County Center
for the Retarded.
. . .
Opening here is "Rafferty and the Gold
Dust Twins" at a number of local theatres
. . . Midnight movies include "A Man and
a Woman" at the Village and "Magical
Mystery Tour" at the River Daks . . . The
Museum of Fine Arts will show Bellochio's
"In the Name of the Father" and "Libeled
Lady" with Myrna Loy and Spencer Tracy
The Rice Media Center will show
Fellini's "La Strada." "Malatesta" with
Eddie Constantine, "Kind Hearts and Coronets"
with Alec Guinness and "Juvenile
Court."
Ron Ely, known also for his role as Tarzan.
.Adam West (Batman), singer Andy Williams
and movie stars Telly Savalas and
Robert Duval were in attendance at the
Beaumont's Parkdale Mall for the big tennis
tournament program of entertainment . . .
The one-week planned booking of Mel
Brooks' comedy "The Twelve Chairs" fell
through at the Meyerland Cinema. The film
possibly may be booked for a showing at
one of the other Cinema houses within the
near future.
Exhibitors to Oppose
Zoning Ban in Dallas
DALLAS—The recent transformation of
the Granada Theatre from a nostalgia film
house to an adult movie theatre fulltime
has created a ripple effect of tidal waves
for theatre owners here.
Opposition to the Granada's change
began when a group of neighborhood citizens
presented a 1,400-name petition to
the city council expressing their displeasure
with the Granada's new policy. It was the
first time that such a groLip of citizens
had opposed an adult theatre. A spokesman
for Rowley-United Artists Theatres said of
the complaints, "We've never experienced
anything like it." The chain now leases
the theatre to an unidentified operator who
no longer uses the Rowley-UA logo in
newspaper ads.
As a result of the petition, councilman
Russell Smith proposed in late Februar\
a new ordinance which would ban the
operation of an adult theatre within 1 ,()()()
feet of a residential neighborhood, including
schools, churches, apartments, as well
as private homes.
The ordinance, which has now been revised
three times, no longer attempts to
define "harmful material," but defines
"adult moving picture theatres and shows"
as "any moving picture theatre (or show)
which excludes minors by reason of age
without regard to whether such minors are
accompanied by parent, guardian, husband
or wife." For the purposes of the ordinance,
a minor is anyone who is younger than 17.
Any violation of the ordinance would be
punishable by a fine not exceeding $200
for each offense.
According to reports, there is a discrepancy
about the opinions of theatre owners
regarding the proposed ban. Smith, who
is also deputy mayor pro tem of Dallas,
said he sent 65 copies of the ordinance to
adult theatre owners last month and has
not received one letter or phone call of
complaint. Attorney Mike Aranson, who
represents a number of local theatre owners,
said, however, his clients planned to fight
the proposed ban at the council meeting
Monday (10). "There is strong feeling that
this ordinance is not legal," he said. "It
would be the same thing as telling other
businesses they are going to have to move."
NATO of Texas and MPAA have opposed
the first two drafts of the ordinance
on the basis that it could have an incriminating
effect on the film classifications'
in the Dallas area, as well as presenting
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'
—
potential problems for theatres elsewhere.
NATO of Texas said it is trying to cooperate
with the eil\. hut adUed thai the
1,000 It. clause sluuild he renioNcd in
addition to the specific term "minor.
Councilman Smith insisted the ordinance
docs not address itself to the legality of
X-rated films, but only the limits where
they can operate. He said he thinks the
eventual result of the city code would be
the migration of such theatres into a central
district downtown.
Other council members said they are not
certain they want to see adult theatres move
downtown around such buildings as the new
city
hall.
Aranson, who has represented adult theatres
in the past, said he is suspicious of
the sudden urgency to adopt the ordinance.
According to Aranson, "the owners have
told me that they don't think it's worth
their time to show up. They think the
council has already made up its mind."
Aranson said his clients are convinced
that the timing of the theatre ban so close
to the council elections April 1 could not
have been coincidental.
The Delias ordinance in its third draft follows, in
part:
"Whereas, adult moving picture theatres and
shows, and movie picture theatres and shows which
exhibit material harmful to minors, attract a type
of clientele which is inimical to the maintaining of
residential neighborhoods; and
"Whereas, the city has a compelling interest in
insuring thot the adverse effects of adult movie
picture theatres and shows do not contribute to the
blighting and downgrading of residential neighborhoods;
and
"Whereas even though children may be excluded
by reason of age from attending movie picture theatres
and shows which exhibit sexually explicit material
on a regular and continuing basis, children
should be freed from the constant reminder of activities
within their residentiol neighborhoods which ore
deemed by prevailing community stondards to be
harmful to minors . . .
"No person shall operate or cause to be operated
or aid or assist in operoting, as an adult moving
picture show theatre or adult movie picture show,
any moving picture theatre or moving picture show
within 1,000 ft. of a church or a public or private
school accredited by the State of Texas or by a
natiorMDlly recognized occrediting agency designated
by the United States Office of Education or within
1,000 feet of a district zoned for residential use
under the Comprehensive General Zoning Ordinance
of the City of Dallas. 'Adult moving picture theatre'
for purposes of this article means any moving picture
theatre which excludes minors by reason of age
without regard to whether such minors are accompanied
by porent, guardian, husband or wife. 'Adult
moving picture show' for purposes of this article
means any moving picture show which excludes
minors by reason of age, without regard to whether
such minors are accompanied by parent, guardian,
husband or wife. 'Minor' for purposes of this article
means a person younger than J 7 years."
AMC 9-Plex Slated
HOUSTON—American Miilti Cinema's
Almcda 4 will become the Almeda 9
ihrinigli a construction project begun here
January 24. The new complex will be
housed in a separate building adjacent to
the fourplex. Manager Denny Joe and
assistants Don Graves and Milt Estralla look
forward to completion next fall. Actress
Diane Ladd was in town last month for
her new film "Alice Doesn't Live Here
Anymore," which was booked into all four
AMC houses here. Area supervisor Dave
Woolery and advertising director AI Green
attended a luncheon in her honor at the
Houston Oaks Hotel.
Columbia Pictures' "White Line Fever"
is scheduled to begin production this month
on Arizona locations.
Wyler Retrospective,
Previews
Head USA Film Festival Events
DALLAS—Jack Lcmmon, Warren Bcatty,
Bruce Dcrn and .Samantha Eggar head
the list of stars attending the wocklong USA
Film Festival beginning Monday (17) here.
The festival will honor director William
Wylcr with a retrospective of his works, including
a prc-fcstivai screening of "The
Best Years of Our Lives" and a champagne
reception Sunday (16).
Three documentary films nominated for
Oscars will be shown this week. They are
"Hearts and Minds." a Vietnam war film;
"The Wild and the Brave," detailing the
transfer of power in a Uganda game sanctuary;
and "The Challenge ... A Tribute to
Modern Art," a survey of major 20th century
artists.
Short Films on Program
Friday (21) the festival presents a day
devoted to short films as selected by critic
Barbara Bryant. Ms. Bryant will be present
on stage with several of the filmmakers after
screenings to answer questions from the
audience.
The USA Film Festival is the only major
festival to have a director, producer and'or
star on stage for discussions after the showing
of every film. Set for screening this week
arc 12 major feature films, seven works of
Wylcr and I 1 short films.
Activity began Sunday (16) with the reception
for Wyler and screening at the Bob
Hope Theatre on the Southern Methodist
University campus. Attending were "Shampoo"
star Warren Beatty. film critic Judith
Crist, "Rancho Deluxe" director Frank Perry
and producer Elliott Kastner.
Beatty To Attend
Monday (17) events included an introduction
to Wylcr's "Dodsworth," 9:30 a.m.;
screening of "Rancho Deluxe," with director
Frank Perry and actor Jeff Bridges present
for questions, at 1 p.m.. and screening
of "Shampoo." with Warren Beatty present
or stage for questions, at 3 p.m.
Tuesday (18) opens with Wylcr's classic
"Wuthering Heights," starring Laurence
Olivier and Merle Oberon. One of the documentary
entries selected by critic Judith
Crist will be screened at 1 p.m. It is "The
Wild and the Brave," directed by Eugene
and Natalie Jones.
Concluding Tuesday's program is "Nightmoves,"
chosen by Ms. Crist, and directed
by Arthur Penn, who will be present for
the onstage session. .Also attending will be
Melanie Griffith, who stars with Gene Hackman
and Susan Clark in the film.
Wednesday (19) includes screening of
Jezebel," a Wyler film; "Hester Street," an
independently produced film starring Steven
Keats, Dorrie Kavanaugh and Carol Kane,
and directed by Joan Silver; and "Prisoner
of Second Avenue" with Jack Lemmon.
Lemmon will be on stage for discussion
about the film, adapted from Neil Simon's
hit comedy.
Thursday (20) the program begins with
"The Little Foxes." part of the Wyler series.
Next is "Smile," directed by Michael Ritchie
and released by United Artists. Star Bruce
Dern will be on stage for the discussion.
The last film of the day is "Hearts and
Minds." which was nominated for best documentary
by the Academy. Producer Bert
Schneider will attend the festival screening
to talk with critic Hollis Alpert, who selected
the film.
Friday (21) is a day filled with short but
entertaining and illuminating cinema. After
showing of Wyler's "Detective Story," the
festival's choices in the shorts category will
be screened. They include "Ike's Woman
Tina," "Boobs Alot," "Bawling Ducky Do
Goes to Gino's Bordello," "Alpha," "We
Are Not Afraid," "Political Cartoon," "Zebra,"
"Dirty Books," "Carousel of Age,"
"Merc" and "Image: A Dancer." Four of the
filmmakers will lead discussions on their
short works.
Saturday (22) "Friendly Persuasion" by
Wyler opens the day's events. Another documentary,
chosen by critic Arthur Knight,
will be screened. It is "The Challenge . . .
A Tribute to Modern Art," nominated by
the Academy for best feature documentary.
Herbert Kline is the producer-director-writer.
At 3 p.m. the story of the Japanese underworld
unfolds in "The Yakusa," directed by
Sydney Pollack, who will talk with Knight
onstage about the film. "The Yakusa" stars
Robert Mitchum and Brian Keith.
Sunday (23) the week concludes with Samantha
Eggar appearing for the showing of
"The Collector," a Wyler film. Other works
to be shown include "A Boy and His Dog,"
chosen by Knight. Visiting at the screening
will be writer-director-actor L.Q. Jones and
producer-actor AIvy Moore. The lilm centers
around a young boy's struggle for survival
in post World War JV in America. It
stars Jason Robards, Don Johnson and
Susanne Benton.
"The Hephaestus Plague," a special sneak
preview not listed in the film festival's pro-
(Continued on next page)
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BOXOFFICE :: March 17, 1975 SW-7

—
Director of USA Film Festival
Explains Its
DALLAS—Dr. G. William Jones sits in
the director's chair of not one but three area
film organizations, all of which he founded.
Along with being professor of Film Art at
SMU. Jones serves as director of the USA
Film Festival, the Southwest Film Archive,
and the Dailas/SMU Cinema Society.
Jones, a screenwriter and author of four
books on film, received his Ph.D. from Syracuse
University. He was a member of the
National Commission on Obscenity and Pornography,
and now serves on the Texas Film
Commission, the Film Advisory Panel of
the Te.xas Commission on the Arts and Humanities,
and is a National Board member
of the Sex Information and Education Council
of the U.S.
Jones" biggest project is the nationallyknown
USA Film Festival. His first thoughts
of establishing a film festival in Dallas were
the outgrowth of another film event at SMU
over six years ago.
"In the winter of 1969, director Alan
Pakula brought his latest film, 'The Sterile
Cuckoo" to SMU as a prerelease screening
for film students on the campus. This was
an almost unprecedented event for mid-continent
film students, to have access to a
great contemporary director and to be able
to talk with him after seeing his film,"' Jones
relates.
The one-evening event was such an exciting
and fruitful experience for all concerned
that Jones conceived the idea for Dallas'
first film festival, which took place in early
1970.
"It was called the 'Screen Generation Film
Festival'," Jones explained, "and was put
on by the young screen generation, who also
bought tickets and made it a success. It
brought together 500 students from 30 college
campuses in an eight-state area. Not
only did it pay for itself, but it made a profit,
which is almost unheard of for film festivals."
Highlights of the Screen Generation festi-
'
val were Robert Altman appearing with his
then-new film M*A*S H."" producer Sandy
Howard and his then-new film "A Man
Called Horse,"' and a premiere of "End of
the Road."
The next year it was decided to continue
the festival. At that time, a board of leading
Dallas citizens and theatre people were as-
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PLAYBOYS
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And the cops knew it,
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Caruthr Ryrd presents "LIVE A UHLE. STEAL A LOT"
•
stamng ROBERT CONRAD DON STROUD DONNA MILLS
introducing ROBYN MILLAN ond LUTHER ADLER os The Eye
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PARENTAL GUIDANCE SUGGESTED
PG
executive producer ^^^.^^.^.,.^^.^ Coruth C Byrd music composed and cui iducted by Ptiillip Lombrc screenplay by EArttiurKeon
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CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
MIIWAUKCE
Ad Mcllng
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OMAHA
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Tele.: (402) 342-1287
MINNEAPOLIS
Bob Dovis
49 Glenwood Ave.
Minneapolis, Minnesota SS403
Tele.: (612) 333-8293

. . Doebel
—
"
i
MINNEAPOLIS
Judy Pender, secretary to Bill Docbcl.
United Artists branch manager, announced
her engagement to Steve Peterson
Saturday (I). A fall ricing-and-splicing is
planned
. also had an announcement:
He screened the new John Wayne
film, "Brannigan," and was so impressed
that he's altered the picture's release pattern
here. It now will open day-and-date April
IS at the Orpheum theatres in both this city
and St. Paul for a three-week minimummaximum
engagement, then will go into
^uh-rim dates immediately May 9.
Bill Wood, Columbia branch chief, is
hoping that "Shampoo" in its local dates can
cnccre its West Coast performance. Wood
sa'd. 'Shampoo' opened at Ted Mann's
Bruin Theatre in Los .Angeles, a 500-seat
week— and
house, and did $53,000 the" first
$60,000 the second week!" It bows Friday
(21) at the Academy Theatre here and at the
Har-.Mar in St. Paul.
Erne.st Peasley .sr., retired veteran show-
1 and 2 complex. Friday (28) is the
concession with this one'.' '.' '? (Continued on page NC-4)
Paul Ayotte, popular branch manager for
National Screen Service, says: "I want to
remind all my good friends and customers
that, though all accessories will be shipped
man, died Saturday ( I ) in Scottsdale. Ariz.
out of Chicago henceforth. I will still be at
His former theatre holdings at various times
-SIO First Ave. North to take care of any
had included houses in Stillwater. Fairmont
problems or emergencies that may arise.
and Duluth and Fargo, N.D.
Our phone number remains 333-5571 and I
Uork is progressing rapidly and smoothly can be .reached at home at 869-9448.
on the new Plitt
."?
Skyway Theatre on Hennepin
Ayotte noted that National Theatre Supply
Avenue here, part of the present Sky-
still will be at the First Avenue address, with
way the same phone number, and Advertising
targeted opening date for the 280-seater and Industries also will remain there.
it appears it will be met easily.
Dick Malek, Warner Bros, branch chief.
Barb Provo, secretary to Universal branch is mapping out a sneak preview with the
manager Frank Zanotti. got a pair of new State Theatre of "Nightmoves." an Arthur
contact lenses and then went to a screening Penn film co-starring Gene Hackman and
of "The Other Side of the Mountain." Says Susan Clark. The picture is based on the
Barb: "And I cried both of them right out book "Dark Tower" ... Jim Fraser. Auditorium
of my eyes!" Zanotti. back from a Universal
Theatre. Red Wing, underwent surg-
sales meeting in Orlando. Fla.. where the ery Monday (3) to correct a back ailment.
film also was screened, reported that the
"The Reincarnation of Peter Proud" has
tear jerker demolished the audience. "In
been set by American International Pictures
fact, a man that's right, a man—was weeping
so heavily he had to get up and leave
d'strict manager Jim Ellis. The picture opens
Friday (28) at the Gopher Theatre here and
the auditorium." Who'll get the Kleenex
WE'VE MOVED!!!
Our new address and telephone number is:
J. M. G. Film Company
Tri-Slale Towers
9575 Higgins Road
Rosemont, Illinois 60018
Telephone (312) 693-4760
Virgil Jones
Ann Jones
Eve Kalata
Virginia Keunster
contact Virgil Jones for Chicago, Milwaukee, Pittsburgh and Minneapolis
R ^^*
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cinema systems. Inc., Minneapolis, (612) 339-4055
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pper Theatre Supply Co., Omoho, (402) 341-5719
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NC-2 BOXOFFICE :; March 17. ly75

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Quality Theatre Supply Co.
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Harry Melcher Enterprises
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Des Moines Theatre Supply Co.
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Minneapolis Theatre Supply Co.
51 Glenwood Ave
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BOXOFFICE :: March 17, 1975 NC-3

—
—
.
. . Universal's
'Orient Express Tallies High 480;
'Lenny' Strong 440 in
MINNEAPOLIS—"The Night Porter"
opened smartly at the IDS theatre with a
sohd 310. Andy Warhol's "Dracula"
grabbed a nifty 195 in its bow at the Gopher
as the only other fresh arrival. Meanwhile,
whopping grosses continued to be piled up
by "Murder on the Orient Express." repeating
almost dollar for dollar its secondweek
tally in its third frame and scoring an
impressive 480 at the Cooper. "Lenny" was
firm on a lofty level with 440 in a second
go-around at the Terrace. Both "The Towering
Inferno" and "Young Frankenstein"
MILWAUKEE
J_en Schulze, division manager for United
Artists Theatres of Wisconsin, and
manager Bill Yecke of the Downer Prestige
Theatre (Cinema, Inc.) decided to see
Europe together and for three and a half
weeks during January-February they used
train travel exclusively as they toured
France, Spain. Italy, Switzerland and Monaco.
While in the latter country, a tiny
principality, they obtained a tourist's pass
to the famous casino of Monte Carlo where,
says Bill, "I never before saw high finances
so much in evidence."
Did the two showmen find time for a
busman's holiday and take in a movie?
Once. It was a rainy Sunday and they decided
to see "The Man With the Golden
Gun," playing at a theatre in Zurich. Luckily,
reports Len, it was in English and there
also were subtitles in both French and German.
The only country in which they were
less than favorably impressed with the train
service was in Spain. The complaint was
that the trains there stopped frequently and
Minneapolis
.
. 30
. 65
,. . .
llh
were displaying biaulilul legs in ihc 1
weeks.
(Average Is 100)
Academy
.130
Scenes from a Marrioge (SR), 5th wk.
Cooper Murder on the Orient Express (Para),
3rd wk
.480
Gopher Andy Warhol's Dracula (SR)
195
IDS—The Night Porter (Emb)
.310
Mann The Steptord Wives (Col), 3rd wk .115
Orpheum' Reincarnate ;SR)
Pork Sheila Levine is Dead and Living
New York ;Para), 3rd wk
in
Skyway I The Towering Inferno :WB 20th-Fox)
1 Ith wk 185
State The Godfather, Port II (Pora), 11th wk.
Terrace Lenny (UA), 2nd wk
World Young Frankenstein (20thJFox),
95
.44fl
1 1th wk.
.245
just about everywhere were very slow and
very dirty.
Now back in harness. Bill tells Boxoffice
that the current attraction, "Lenny." broke
the house record at the Downer for one
week, the first week of its ongoing run.
Previously that house record had been held
by Woody .Allen's "Everything You Always
Wanted to Know About .Sex But Were
Afraid to Ask." set in 197.^.
Manager Dennis Finklcr of UAs Soulhridge
Movies 1-2-3 and his staff bestowed
a big cake and wedding gift upon Sue Shoemaker,
theatre cashier for the past two
years, who was married Saturday (15). The
groom was Gary Swick, assistant manager
at Schaak Electronics in the Southridge
Shopping Center. Destination of the young
couple's honeymoon was not reported.
"Cash Rebate of One Silver-Clad Dollar
Per Car" was the headlined offer contained
in an ad in the local press which claimed
"Another First for Mid-America's Favorite
Outdoor Theatres," namely. Giant 41 Twin
(north screen) and 59 Outdoor. Admission
was $4 per carload, with film fare consisting
of three pictures: "Now the Screaming
Starts," "Vault of Horror" and "Dark
Shadows." The Victory Drive-In also offered
three films the same weekend and
stated in its theatre-page ad: "Three Dollars
a Carload With This Ad."
Show business veterans familiar to
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goers aij appearing during the remaining
weeks of March at the Lake Geneva Playboy
Club: George Gobel, Friday and Saturday
(21. 22) and Alexis Smith, Friday and
Saturday (28, 29).
Comedian Shelley Bernian, who has appeared
in films and is currently enjoying a
career as a nightclub and concert performer,
was a featured entertainer recently at the
Playboy Club Hotel at Lake Geneva.
PES MOINES
gixly-five theatre owners, exhibitors, distributors
and guests attended the NATO of
Iowa-hosted dinner-meeting at noon February
20 at Eddie Webster's Restaurant here,
when national NATO president Paul Roth
was guest speaker. The meeting was conducted
tby Carl Schwancbeck. Iowa NATO
president. Vice-president Dick Kuhl presented
an appreciation award to Harrison
Wolcott of Eldora for the many years of
service to Iowa NATO as its secretary-treasurer
prior to his selling his theatre in Eldora
... On behalf of NATO of Iowa, Roth
presented an appreciation gift to Roy Metcalfe
of Cedar Rapids for his ten years of
service as president of the state association.
Metcalfe currently serves as chairman of the
board.
,'\lso recognized at the meeting were:
Thelma Washburn, longtime booker for Universal,
now retired: John Wynn. longtime
area film salesman, now retired, and Bert
Thomas, also in the theatre business in Iowa
for many years and now retired. Iowa
NATO will hold no March meeting, as many
of its members plan to attend Show-A-
Rama 18 in Kansas City Monday (17)
through Thursday (20). The next NATO of
Iowa meeting will be held here April 15.
MINNEAPOLIS
(Continued from page NC-2)
at the Roseville 1 in the St. Paul suburb of
Roseville
. "Earthquake."
complete with Sensurround effects, has been
doing extremely well in its engagement in
Moorhead. and it went into a third week
there Friday (7).
Jennifer Kylander of the Paramount
branch left for a week's skiing vacation in
Ironwood. Mich. . . . Paramount branch
manager Forrie Myers left on a golfing
vacation in Fallbrook, Calif. . . Filmrow
.
visitors: Dick Ebensteiner, Stage 8 Theatre.
Hastings and Sid Heath, Flame Theatre,
Wells. Heath had just returned from a trip
to Tijuana. Mexico.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the
BlCfl^J^
famous
Hawaii! Don lio Show. ..at
iHOTELs, Cinerama's Reef Towers Hotel.
IN IVAIKIKI REEF REEF TOWERS EDGEWATER
NC-4 BOXOFFICE :: March 17, 1975

-
1.A
THE
TRUESTORV
OF TWO miAIVII
PLAYBOYS
who liked the girls and the
good life enough to turn
Con Men and pull off
the biggest job in history!
I
And the cops knew it,
but
couldn't do a thing about it!
CaajthC -v pesentsTIVE A UHLE. STEAL A LOT"
•
stamng ROBERT CONRAD DON STROUD DONNA MILLS
introducing ROBYN MILLAN no LUTHER ADLER as The Eye
^i-'\
^°^^°"^^'^^ Flmlndustnes
PG
PXRENTAlGUrOANCE SUGGESTED
executive producer Caruth C Byrd • music composed and conducted by Ptiillip Lornbfo • screenplay by £ Artt^ur Kean
story by Allan Dale Kuhn • oroduced by J Skeet Wilson ana Ctiuck Courtney • directed by Maivin Ctiomsky
An American Internotional Release
I9"'5 Arne»>can International Pictures. Inc.
CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
DETROIT
Marty Zide
23300 Greenfield Rd.
Oak Pork, Mich. 48237
Tele.: (313) 968-7777
CLEVELAND
Pat Mooney
29001 Cedar Rd., Suite 630
Lyndhurst, Ohio 44124
Tele.: (216) 442-5284
CINCINNATI
Milt Gurion
636 Northland Blvd.
Cincinnati, Ohio 45240
(513) 742-0001

J
CLEVELAND
^arlene Dietrich, star of the classic The
Blue Angel" and a number of other
boxoffice hits ("Garden of Allah." "Golden
Earrings," "Witness for the Prosecution."
"Judgment at Nuremberg"), will appear at
the Front Row Theatre May 2-4. The Singing
Angels, local choral group headed by
singer Bill Boehm. were asked to be part of
the singing act ibut had to refuse, as they are
committed to the annual spring concert at
Public Hall May 4. It will be the glamorous
Miss Dietrich's first appearance in this city.
In order to clarify
what may have proved
to be a confusing situation for some readers.
it is pointed out that some Cleveland news
appeared on ME-1 in the Monday (3) issue
of Boxoffice and the remainder of the items
were under the Detroit heading on ME-2. In
fact, all the Detroit news except the first
item pertained to Clevelanders. (Editor's
note: Without getting technical about this,
let's just say something went wrong in the
makeup—and it showed. On the other hand,
makeup often enhances otherwise unattractive
situations, so we'll call it a draw.)
. .
Two films about world-famous artists
Marc Chagall and Michelangelo were
shown at 8 p.m. Tuesday (11) at the Jewish
Community Center . The Madison branch
of the public library held its film festival
Friday (14). Offerings included "Mabel's
Married Life," a Keystone comedy starring
Sir Charles Chaplin; Laurel and Hardy in
"Big Business," and "Prodigal Bridegroom."
with Ben Turpin and Thclma Hill.
Fred Lentz, Armstrong Theatres president,
recently returned from a three-week
vacation in Nettle's Island, Fla. . . . Rita
Saraniti is the new American International
Pictures secretary and billing clerk. Rita
officially started in mid-March . . . Ernie
Shapiro, Bing Crosby Productions, New
York, recently was in town visiting the Cinerama
office at Brainard Place.
Pat Mooney, AIP district manager, and
his wife Celeste. 20th Century-Fox secretary
to branch manager Bill Twig, attended the
Lou Hanna testimonial dinner in Pittsburgh.
Kathy King, new Buena Vista clerk, plans
a summer wedding. Her fiance is Dennis
Barbarinol.
Morrie Zryl, Selected Films branch manager,
and wife Fran returned from a twoweek
holiday in Israel filled with enthusiasm
and facts about the country. Zryl said there
is but one drive-in in the entire country. It
is located between Haifa and Tel .'\viv. At
the time of his visit "Blazing Saddles" and
"The Doberman Gang" were being shown
at the ozoner. In Haifa the successful 1958
film "Some Like It Hot" had a sold-out
house by 4 p.m.
Morrie traveled in style! On his return
flight was Israel President Ephraim Katzir.
Zryl's enthusiasm did not end with stories
of his trip. He is equally pleased that "Amarcord."
released through .Selected Films here,
is up for an Academy Award in the best
foreign film category. "Amarcord" will be
seen at the Severance Theatre in April. The
film originally was seen at World East and
World West, then later ran several weeks
at the Cedar-Lee.
Jim Levitt. Standard Theatre operator, is
vacationing in Hollywood. Fla. . . . Harry
Korb. projectionist, also is lapping up the
rays in Sarasota on the west coast of Florida.
Mickey Mouse, from Disney World in
Florida, arrived here in time to appear on
the Variety Club telethon Sunday (16) at
the Masonic Auditorium,
Anne Baxter, 52. Academy Award winner
("The Razor's Edge") and best known
for the role of the scheming Eve Harrington
in "All About Eve," rarely travels in roadshows.
Therefore, the city is fortunate in
having the opportunity to watch the versatile
star, in person, when she appears here
for one week at the Hanna Theatre, beginning
Monday (17). in "Noel Coward in Two
Keys." Miss Baxter has not toured since
"John Brown's Body." with Tyrone Power
and Raymond Massey. The actress enjoyed
working on "Fool's Parade" a few years
ago with George Kennedy and Jimmy Stewart
but was disappointed that the film met
with little success.
Saturday nights in northeast Ohio, between
10 and II p.m., an increasing number
of viewers are able to see silent films on
TV. The occasion is Channel 25's "Old
Movies: The Golden Era." The series took
a little time to catch on after debuting in
February 1974. The program is hosted by
Stuart L^vin, local theatre director, who
spends a great deal of time researching the
silent films for introductions and intermission
breaks filled with interesting and authentic
information concerning the movies,
directors, actors, producers and techniques.
According to Levin, who had his own theatre
in Hollywood from 1960-65. children
and golden-agers are the most ardent silent
film fans. He thinks the nostalgia wave is
mainly responsible for the popularity of the
vintage movies. Levin, who started in show
business at the Cain Park Theatre in 1946.
has his own well-stocked film collection.
A silent-film festival Tuesday evenings
started at the Rocky River Public Library
Tuesday (II) with "The Cat and the Canary."
starring Laura LaPlante. Other films
to be shown are: Tuesday (18), Buster Keaton's
"The General" and Edgar Kennedy in
"A Pair of Tights;" Tuesday (25), Cecil B.
DeMille's "The Road to Yesterday." starring
William Boyd; April 1, "The Fatal Passion
of Mabuse" and Charlie Chaplin's "The
Cure." April 8. the first filmed version of
the Dracula legend. "Nosteratu," from Germany.
This year may be enhanced with the development
of Playhouse Square by a determined
group of artists, actors, businessmen
and developers. The Playhouse Square
Ass'n. headed by Ray Shepardson. hopes to
sell the Ohio Theatre to Cleveland State
University for $1.8 million. The proposed
sale has been approved by the university
and the Ohio Board of Regents for the
1.200-seat center for the performing arts.
Purchase and renovation of the Ohio Theatre
would give CSU a theatre far below
the $10 million it would cost to construct
one.
Actor Gig Young appeared in "Harvey"
at the Carousel Dinner Theatre, Ravenna,
through Sunday (9).
George Fitzpatrick, Heights and Westwood
city manager, reports his Thunderbird
was stolen from Shaker Square Thursday,
February 27. George only recently received
this fully powered company car ... A benefit
showing of Frank Zappa's "200 Motels"
was presented Friday. February 25, at midnight
at the Heights Art Theatre. The $2
donation is to be used towards the publishing
of an anthology of local poets sponsored
by Pranayama Publications.
Bingo's Status Clarified
By Ohio Attorney General
COLUMBUS—William J. Brown, attorney
general of Ohio, in a formal opinion
ruled that a law enacted by the legislature
did not make charitable bingo games legal
but merely removed penalties for holding
them. He said the legislation did not alter
a constitutional ban on lotteries but simply
exempted such games from the penalty section
in criminal law. as long as all proceeds,
except for necessary and reasonable expenses,
go to charity.
.'Kn attorney general's opinion is binding
as law unless it is overturned by a court.
The decision was sought by Summit County
Prosecutor Stephen M. Gabalac. Akron,
because of the numerous bingo parlors in
operation there.
\
n Kentucky—Standard Vendors, Louisville, (502) 361-1155
B Cedar Knolls, N.J. 07927
i Brighter Light - Longer Burning
In Michigan— Ringold Theatre Equipment Co., Grand Rapids, (61«) 454-8852
Rrngold Theatre Equipment Co., Garden City, (313) 522-4651
In Ohio—Ohio Theatre Supply Co., Cleveland, (216) 771-6545
National Theatre Supply, CincinnotI, (513) 621-8903
-.uiiunui n.;arre supply, ^incinnoTI, (513) 621-8903 Ki
ME-2
BOXOFFICE :: March 17, 1975

Complete UL listing: projector mechanisms,
-magazines, pedestals, sound reproducers, ampliliers.
motor drives— all Sentury components, individually
or collectively when installed as a complete projector
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i
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Foryou, as a theatre owner, this
listing means many things: in meeting
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Century equipment, when installed as a
complete system, complies
incontestably with local fire department
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in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
fire loss of theatre and
equipment— and against
prolonged "show interruption'
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing.
Century fulfills in still another way
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the very best in projection and
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meaningful— it
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'This UL listing is
CENTURY
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CENTURY—the very best in projection and sound equipment
See your Century Dealer — or write:
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Ringoid Theatre Equipment Co.
952 Ottawa, N.W.
Grand Rapids, Michigan 49503
fhone: (616) 454-8852
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Phone: (313) 522-4650
BOXOFFICE :: March 17. 1975
Hadden Theatre Supply Co.
1909 Emerson Avenue
Louisville, Kentucky 40205
Phone: (502) 452-2153
Ohio Theatre Supply Co.
2108 Payne Avenue
Cleveland, Ohio 44114
Moore Theatre Equipment Co.
213 Delaware Ave. (P.O. Box 782)
Charleston, West Virginia 25323
Phone: (304) 344-4413
ME-3

I
CINCINNATI
Doj- White, president of Mid States Theatres,
has announced the appointment
of Daniel Heilbrunn as special assistant.
Heiibrunn, a graduate of Miami University
and a native Cincinnatian. joined MST in
August 1971 and most recently served as
advertising director.
Robert Gabinelli is the new office manager
for National Screen Services . . . NSS
has a mother-daughter combination working
in its office: Mildred Stiwell. secretary to
the branch manager, and daughter Debbi
Thullen. booker.
Tri-State is booking and buying for the
Town and Country Drive-ln, Coalton, and
the Valley Drive-In, Athena, for owner Ben
Geary.
The following managerial assignments
have been announced by Mid States; Jim
Cummings, manager at Hollywood Cinema
North, has been transferred to the Princeton
cinemas 1-2, succeeding Charles Van Fossen,
resigned. Tom Vilardo. assistant manager
at the Place, is the new manager at the
Hollywood. Susan M. Lee is the new manager
at the Place, succeeding Rick Blevins,
resigned.
There was a free "Funny Lady" preview
Wednesday (5) at Shillito's Town Hall downtown.
The affair was televised for home
viewers toy WKRC-TV, Heidi O'Rourke.
who plays Eleanor Holm in "Funny Lady,"
was present to talk about the film, following
which models appeared wearing costumes
worn in the film. Miss O'Rourke spent the
rest of her local visit doing interviews for
radio and the press. "Funny Lady" opened
at the Showcase cinemas Wednesday (12).
The Showboat Majestic, docked on the
ME-4
Ohio River, opened its current spring season
Thursday (13) with Murray Shisgal's wacky
"Luv." Showboat Majestic is owned and operated
by the University of Cincinnati's theatre
department and young actors have the
opportunity to try their wings. The facility
has been spruced up a bit during the inactive
season with some paint in the auditorium,
new carpets and a new deck. In addition,
MST gave the Majestic some upholstered
ieats left over from a remodeling project.
These have replaced little bent-wood seats
that dated back to 1923. when the Majestic
was launched. The university adores the
seats, which were historic and all of that,
but extremely uncomfortable.
Motor City Critic Turned
Off by Live TV 'Reviews'
DETROIT— It is just not sale to "sneak
off" to so-called "adult" movies anymore,
according to Detroit Free Press film critic
Lawrence DeVine. who recently published
a column headlined "This Interview Is Rated
R—for Ridiculous." DeVine said that several
moviegoers who were exiting from the
theatre where they had viewed "Flesh Gordon"
found themselves on a prime-time local
TV ncwcast.
"On that night—don't start laughing, this
is serious— a local channel's movie critic
not only gave an on-the-air review of "Flesh
Gordon" but also sprang unawares at the
patrons coming out the theatre," DeVine
vowed. ""Imagine the poor souls' consternation,
finding themselves captured in the
blaze of TV lights, frozen like deer before
an intrepid journalist asking them how they
I'ked the show."
DeVine continued: "The general reaction
resembled old newsreels of Senate investi-
. . . for their lawyers. The
gating committees or hoodlums caught in
gambling raids. Patrons held up newspapers,
hid their faces in their hands, blanched and
looked around
asked-for critical reactions were, almost of
necessity, less than well-thought-out. 'Oh my
God.' said one. and turned and fled up the
avenue.
"Whole new vistas of critical inquiry were
opened up by this channel's enterprising
breakthrough—and privacy be damned! You
may be way ahead of me here but imagine
Channel Zero's critic-at-large hot-footing
over to the Gem Burlesque to ask reticent
businessmen on their lunch hour how they
liked Diana De lovely and her act with the
parakeets. Of what value are their responses?
Could anyone believe that there
is any? Nonetheless, Channel Zero forges
on, buttonholing departing patrons from
porno films, stationing critics all over town
like pedestrian Clivc Barneses in front of
massage parlors, body-painting studios, gay
. . .
bars, VD clinics, motels, taxi dance halls
and alcoholic sanitariums With any
luck, the Channel Zero news team will continue
its sex-fiend-on-the-street interviews.
They do provide a glimmer of humor, accidental
or imagined, on local TV news.
"You or I,
amusing on those occasions when we venture
out to explore what it is our dirty-minded
neighbors and the Wall Street Journal are
talking about when they discuss 'Deep
however, might not find them
Throat."
"More seriously, what is at issue here is
not solely the right of the average, anonymous
moviegoer to privacy. It also is the
supposed need to report an audience's response
as part of the reviewer's own views.
This need is widely supported by producers
Any thoughtful analysis of movie or
play should include data on how much the
audience applauded or laughed . . . (but)
the drawbacks are apparent.
""Readers—and viewers—have a right to
an individual and unalloyed critical reaction.
Audiences already know what THEY think.
And "Flesh Gordon" fans, who have committed
no felony in the eyes of the law, will
not have to worry about taking false beards,
wigs or other disguises along on their night
out at the movies."
Butler Theatre Marquee
Announces Happy Event
MARQUETTE, MICH.—Paul Bennett,
co-owner of Ishpeming's Butler Theatre,
became a grandfather for the first time
in late February with the birth of John
Joseph Kuehnel, son of Mr. and Mrs. John
Kuehnel of Frankenmuth. The event was
announced on the marquee of the Butler
Theatre, which carried the message: "Anna
and John— Congratulations — 'It's a Boy.' "
The paternal grandparents are the Rev. and
Mrs. R. W. Kuehnel of Ishpeming.
A photographer from the Mining Journal.
Upper Michigan's largest daily, snapped a
picture of the Butler marquee while Bennett
was in front of the theatre handing a cigar
to Bernard McNamara. co-owner of the
showhouse.
Dissolving Ad Agency
DAYTON—W. James Bridges,
local theatrical
promoter who is bringing the American
Theatre League productions to Dayton,
is dissolving his advertising agency, Bridges-
Van Tassel-McGavin, which was founded in
1951. He will, however, continue his theatrical
booking business.
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BOXOFFICE :: March 17, 1975 ME-5

I
DETROIT
^r. and Mrs. Robert Buerniele of Cooperative
Theatres of Michigan have re-
lunch the second Tuesday of each month
\ariet.v Club Tent 5 usually meets for
turned tanned and rested from their Nassau at Mario's. However, due to the annual
vacation, reporting that it rained "almost fund-raising premiere Monday (10), no
five minutes" during the entire holiday. The other March get-together was scheduled.
Buermeles said they remained at their outdoor
breakfast through the very small show-
Mario's Tuesday. .April 8. at which time
The tent's ne.\t luncheon will be held at
er.
barker Dave Gonda will be welcomed back
to the city in his
The Lincoln Park Theatre has new
new post as
owners
and
Universal
branch
management
manager . . .
who have
The fund-raiser
changed was
the
the
name of
premiere of
the house to Park
"Funny Lady" at the
Theatre^ Three
Northland
adult
Theatre
films
Monday
are screened
evening
daily at $5 (10). with
admis-^
tickets to the
sion.
festive black-tie event going
at $50. The fee included cocktails and hors
Gale Goldberg, office manager at the d'oeuvres at the Coach & Four in Northland
Avco Embassy office here, has left her post Inn before the unspooling. All proceeds were
after seven years. Gale will come in part marked for the benefit of Children's Hospital
of Michigan. Chief barker Milton H.
time to assist with overloads. New office
manager is Vera Phillips, long-time filmite London said that in 1974, the sum of
and worker in various phases of the industry.
Club Clinic & Laboratory. The 1975 budget
$72,576 was needed to maintain the Variety
has been pegged at $85,000.
The Ric
Since
Theatre,
obligations
to Children's Hospital can't
Richmond, is now to be
known as the
be
Richmond
met
Theatre, according
without the support of all
to owner John
members of
Paul. The
Variety,
much hard work
theatre licensing
and booking
was forthcoming
of
to
films is handled by Clark
assure the financial success
Theatre
of the
Service
premiere.
of Oak Park . . . The South
Lyon Cinema, South Lyon, has changed The March Youth Film P'orum, sponsored
ownership. The new owners are M. Dennis by the Greater Detroit Motion Picture
and Mrs. Linda LaPointe of Southfield. Council, was held Saturday (8) at the Studio
Clark Theatre Service also is licensing and 8, Oak Park. Moderator was Father Allen
booking this house.
Gruenke, director of the Franciscan Office
of
A
Communications and
very
Films.
successful fund-raising event by
the Greater Detroit Motion Picture Council "The Towering Inferno," sizzling boxoffice
culminated February 26 with a gala party
attraction from Warner Bros./ 20th
at the Strohaus, courtesy of Stroh Brewery Century-Fox, according to a recent item in
Co. The members and guests enjoyed
the
an interesting
tour of the plant, followed "jitters."
press, has given some people the
by
The manager of a high-rise office
luncheon. There were many door prizes and building in Southfield said some of his
cash awards to lucky winners. clients
The fundraising
affair will enable the
had asked to be moved to lower
floors.
GDMPC to
continue to give cash awards to students of Paul Broder, owner of Highland Park's
Wayne University for creative writing and Six Mile Theatre, has taken over control of
to lend support to the Youth Film Forum, the property, which had been leased by his
sponsored by the council. The chairpersons brother Albert, who recently garnered consideraible
press publicity because of the na-
for the event were Mrs. Harold Rager, Mrs.
James Petrov and Mrs. Arthur Levitt, along ture of proposed stage attractions. X-rated
with a most energetic committee and with movies continue at the Six Mile and Paul
the cooperation of all council members, Broder commented: "I doubt the theatre
organizations and their representatives. Congratulations,
for many reasons, are in now. That whole area (Highland Park) is
could stay open without skin flicks right
order!
earmarked for that." But he added that he
is not a theatre promoter and is attempting
to lease the building to new interests that
Lee ARTOE XENON LAMPHOUSE might be able to change the format. Paul
IPECI/tL MDE ADD OESIGIEO FOR IMM TNUTRE OPERATIM has owned the movie house since 1966.
lOOO WATT/ 1M0 WATT LAMPHOUSE $600 when it was known as the RKO Uptown.
1600 WATT/ iSOO WATT LAMPHOUSE $750
"Back then," he reflected, "we were showing
Judy Garland-type films. It was a nice
iiiiMN u>Di
CASH nxa
neighborhood theatre."
Lea ARTOE XENON RECTIFIERS
SILICON
Mike Frankovich's "Report
1600 WATT to the Commissioner"
(UA) was held
2500 WATT
$600.00
over at the
"'—' $750.M
.Adams,
5 YEAR PRO RATA GUARANTtf
Livonia
CASH
Mall,
PRICES
Somerset Mall, Americana,
Mini, Wyandotte. Dearborn,
Lee
Showcase
and Warren Cinema . . . The Park
ARTOE XENON LAMPS (BULBS)
Xtflacea all M«kei bulbs for all type Uaphouiea.
1000 WATTS S175.00 1600 WATTS
Theatre was
$27S.OO
offering three X-rated features.
CAJH KICK 2500 WATTS $375.00 auuon mah "Lunch," "Teenage Fantasies" and "Dark
Dreams"
. . . Nominated for an Academy
\ lee ARTOE
.Award.
Carbon Co
Fellini's ".Amarcord" was held over
;i243 Belmont
for a 1
Chicago^
5th week at the Studio 4. Birmingham.
-*^>//'///'— .'\\\\\\n.'vj:-^///////«-vv
Appeals Court Agrees
On Theatre Closings
LANSING, MICH.—The closing
of five
Detroit-area movie houses—the Krim, Pussycat,
Penthouse, Lido and Highland theatres—was
upheld Wednesday (5) by the
Michigan Court of Appeals, the court concurred
with the ruling of Judge Thomas
Foley, who last April ordered the furniture,
fixtures and contents of the theatres
removed and the facilities padlocked for
one year.
It had been charged that the movie
houses exhibited X-rated films, including
"Deep Throat," and it was the verdict of
a county circuit court jury that the motion
pictures were obscene. The appeals court
said the films could be condemned as obscene
"even though the record establishes
that they were exhibited in closed theatres
to willing adults only."
Other films cited were "The Devil in
Miss Jones," "It Happened in Hollywood"
and "Little Sisters."
"There is no doubt that the average person
applying contemporary community
standards would find that the films appealed
to prurient interest in sex," the appeals
court ruled. It also said that the films portrayed
sexual conduct "in a patently offensive
wijy" and that the films were devoid
of serious literary, political or scientific
value.
In the opinion of the court, "All four
films clearly depict hard-core sexual conduct."
Stephen Taylor, defense attorney, said
he would appeal to the Michigan Supreme
Court and, if necessary, to the U.S. Supreme
Court. Meanwhile, he stated that the movie
houses would continue operating.
The action of the court in approving the
closing of theatres under a state nuisance
abatement law, said Taylor, "is an unconstitutional
prior restraint on what can
be shown in the future because of what
might have been shown in the past."
LA Police Chief Enjoys
Wilde's 'Sharks' Film
HOLLYWOOD — Los Angeles Police
Chief Ed Davis prefers sharks to cops in
movies after viewing Cornel Wilde's undersea
adventure film for United Artists.
"Sharks' Treasure. " at a private screening.
The chief said he and his wife found
the movie "tremendously exciting from start
to finish— and what a relief after all those
damn cop flicks!"
IVe can handle all your
iheatre equipment needs
and repairs.
MOORE THEATRE
^^
EQUIPMENT CO.
p. O. Box 782 213 Delaware Ave.
Charleston, W. Va. 25323
Telephone (304) 344-4413
I
ME-6
BOXOFHCE :: March 17, 1975

)
I
The Chairman of JVbnufacturers HanoverTrust
is about to askyou fora small loan.
Gabriel Hauge wank your help in raising several
billion dollars.
He doesn't want the money for himself. He doesn't
want it for his bank. He wants it for his country, and
yours, and you can help him get it.
Mr. Haugc is Chairman of the U.S. Industrial Payroll
Savings t ommittee. and he wants America's businessmen
to promote the Payroll Savings Plan among
their employees.
U.S. Savings Bonds are a ready source of non-inllationary
financing for the Treasury. Maybe you never
thought of Savings Bonds as a loan to your country.
But that's exactly what they are. A loan the govcrn-
U.S.
INDUSTRIAL PAYROLL SAVINGS COMMITTEE
CHAIRMEN, 1963-1974
Harold S. Geneen
ITT Chi I
Frank R. Milliken
Kcnnecoll Copper Corp. ('64)
Dr. Elmer W. Engstrom
RCA Corpor.ll ion 1
'65 I
I.ynn A. Townsend
Chr>sler Corporjlion ('661
Daniel J. Haughton
l.oclihecd Aircraft Corp. ('67)
William P. Gwinn
United Aircraft Corp. ('68)
James M. Roche
General Motors Corporation ('69)
Gordon .M. Metcalf
Scars. Roebuck and Company ('70)
B. R. Dorsey
Gulf Oil Corporation ('71
Donald .S. MacN'aughlon
The Prudcnii.il Insurance Company ('72 I
William M. Batten
I.e. Pcnnc> Company. Inc. ('73)
John D. deButts
AT&T ('74)
MEMBERS
William S. Anderson
NC R
William O. Beers
Krafico Corporation
Benjamin F. Biaggini
Souihcrn Pacific Company
R. Manning Brown, Jr.
New 'V'ork Life Insurance Company
Edward £. Carlson
United Airlines. Inc.
A. W. Clausen
Bank of America National Trust
and Savings Association
William J. DeLancey
Republic Slecl Corporation
Charles D. Dickey, Jr.
Scolt Paper Company
John W. Dixon
E— Systems. Inc.
A Public Service of This Magazine A TTie Advertising Council
G. Morris Dorrance
Philadelphia National Bank
William M. Ellinghaus
New York Telephone Company
James D. Finley
J
P. Stevens and Company, Inc.
T. Mitchell Ford
1 niharl Corporadon
Robert W. Galvin
Motorola Incurporaled
C. C. Garvin, Jr.
Kxxon Corporation
W. H. Krome George
Aluminum Company of America
Joel Goldberg
Rich's. Inc
Henry C. Goodrich
Inl.ind Coniainer Corporation
John W. Hanley
Monsanto Company
Robert S. Hatfield
Coniinenial Can Company. Inc.
Paul H. Henson
Uniled Telecommunications. Inc.
P. Stuart Holmquest
Brockway Glass Company, Inc.
Jack K. Horton
Southern California Edison Company
Reginald H. Jones
General Electric Company
Robert W. Kleinert
New Jersey Bell Telephone Company
Ralph Lazarus
Fedcr.iicd Department Stores, Inc.
Roger Lewis
Amtrak
John A. Love
Ideal Basic Industries, Inc.
Gustave H. Moede, Jr.
Wisconsin lelcphone Company
Thomas V. Murphy
General Motors Corporation
Robert D. O'Brien
PACCAR Inc.
John R. Park
American Stores Group Services, Inc.
ment jiuaranlcex will be repaid. At 6% interest when
held to maturity of 5 years.
Past C hairmen have all done their part to make
Payroll Savings successful. Now Gabriel Hauge and
the members of his team arc taking on the task, and
they're asking for your help. If you already have the
Payroll Savings Plan in your company, will you expand
It'.' If you don't, will you introduce it?
To get started on a Payroll Savings Plan write:
Gabriel Hauge, Chairman of the Board. Manufacturers
Hanover Trust Company, 350 Park Avenue, New
York, New York 10022.
John N. Philips
Eastern Gas and Fuel Associates
John B. M. Place
The Anacond.i Company
J. Donald Rauth
Martin M.inetia Corporation
A. Byron Reed
Munsingwear. Inc,
Robert D. Rowan
Fruehauf Corporation
Wilton E. Scott
Tenneco. Inc
Shermer L. Sibley
Pacific Gas and Electric Company
Donald B. Smiley
R. H Macy and Company, Inc.
George A. Stinson
National Steel ( orporalion
O. Pendleton Thomas
The B E Goodrich Company
WilUam E. Waller
Governor of .Mississippi
Lew R. Wasserman
M C A, Inc
Ralph A. Weller
Otis Elcv.itor Company
F. Perry Wilson
Union Carbide Corporation
Arthur M. Wood
Sears. Roebuck and Co.
William E. Simon
Secretary of the Treasury,
Ex Officio General Chairman
Gabriel Hauge
Mamifaclurers Hanover Trust Company
1975 C hairman
. stock ;
in^^enca.
Buy U. S. Savings Bonds
BOXOFHCE :: March 17, 1975 ME-7

I
——
—
—
—
—
—
I
Defrotters
Take Tender Loving Care
Of Ornate Redford Theatre Organ
DETROIT—A 50-year-old theatre organ
in Detroit recently was saved by member^
of the Theatre Organ Society. The TOS
project was described in a Detroit News
feature article by Barbara Lacey as follows-
'"Bold black letters spell out 'The New
Home of the Motor City Theatre Organ
Society" on the bright red and yellow marquee
at the Redford Theatre at Grand River
and Lahser in northwest Detroit. We're the
talk of the country because no other organ
society has its own theatre and organ,'
said Betty Mason of Livonia, who is a
board member.
'The Redford closed recently as a regular
movie house and the Theatre Organ Society
has leased it for organ concerts, silent
movies, organizational meetings and community
events. The Detroit chapter of the
society was organized in Mrs. Mason's living
room in northwest Detroit where she
lived in 1966. Today there are 420 members
in the Detroit chapter. The national parent
group will be 20 years old in February
and has a membership of 5,300 in the U.S.
and Europe.
"The society has restored the ornate 5x6-
foot Barton organ at the Redford. It's
painted black with ominous gold dragons
marching across it. 'Our group spent the
equivalent of $30,000 in time and effort
restoring that organ,' Mrs. Mason said.
"The 50-year-old organ has three manuals
and ten ranks (ten different sounds of
pipes that can almost imitate a big band
sound). Society members take tender loving
care of the organ. From their $16 yearly
membership dues, they have repaired
leaks in the ceiling in the balcony where
water seeped into the chambers.
"Since 1967 they've sponsored organ concerts
at the Redford, either early on Sunday
mornings or after closing time in the
middle of the night. The Redford is one of
nine theatres in the Community Theatres
circuit in the metropolitan area owned b\
Irving and Adolf Goldberg. When the Goldbergs
decided to close the 1,800-seat Redford,
the society jumped in with an offeito
lease it. "I liked the idea of turning the
theatre over to people with integrity who
wouldn't mistreat it or show the wrong
type of films,' said Irving Goldberg, who
has owned the theatre since 1931.
"He remembered the days when they
showed six different features a week,
charged 15 cents admission and gave free
dishes and silverware to moviegoers who
played bingo there. Mrs. Mason said the
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
Don Ho Show. . .
at
HAWAII ai •"
'-^^" ' '"-" ^liuw. . .
iJELE^I Cinerama's Reef Towers Hotel.
IN WAIKlKh REEF REEF TOWERS EDGEWATER
Goldbergs and the society have enjoyed a
mutual confidence and trust for the last
seven years and they've worked with nothing
but a handshake. Goldberg pointed out
that the organ was too expensive to maintain,
so it sat silently stage right in the
orchestra pit until the society started restoration.
"Society members also have gone through
the building with buckets, mops and paint
brushes. Stuart Grigg, 20, of Detroit is
one of the members who used putty knives
to scrape gimi and candy from the floor and
the seats. 'After all that scraping I know
that people don't eat black or yellow gum
drops—they just spit them out,' Grigg said
with a laugh. 'This is the first time in 40
years that the stage facilities have been
used here,' Grigg added.
"Under the direction of Jim BoLitell.
backstage manager, society members have
installed new gels in the stage lights and
changed the movie screen so that it can
be raised or lowered for stage productions.
There are four floors of dressing rooms in
the old theatre. The society is especialK
proud of one they've remodeled using a
wallpaper patterned with faces of Hollywood
stars.
"The society, which can be contacted at
P.O. Box 671, Dearborn 48121, also will
make the theatre available to other organizations
for meetings and events."
Actress Gloria Swanson was hostess for
an evening of silent films and organ music
at the Redford Theatre February 14-16.
Also imder the Theatre Organ Society sponsorship.
Miss Swanson appeared at the
Royal Oak Theatre February 17-18. All
the performances were at 8 p.m., except
Sunday. February 16, which was at 7 p.m.
Miss Swanson's last silent movie, "Queen
Kelly," made in 1928, was shown along with
favorite movie clips from her private collection.
Lee Erwin, who composed the music for
"Queen Kelly," was at the organ. Tickets in
advance were $3.50 and available at the
door at $4.
'Lenny' Grabs Cincy
Record With 1,250
CINCINNATI—"Lenny" broke all house
records since the Studio opened in 1969
with a terrific first week gross of 1,250.
"The Strongest Man in the World" also
bowed with 900 at four theatres. "Earthquake"
posted 850 for a ninth frame at
Carousel 1. Two films pulled 550 each;
"Murder on the Orient Express" in its third
stanza at Showcase 3 and "The Stepford
Wives" opening at four houses. "The Towering
Inferno" in a ninth week at Showcase
1 drew 475.
(Average Is 100)
Carousel 1 Earthquake [Univl, 9th wk 850
Four theatres—The Stepford Wives (Col) 550
Four theatres The Strongest Man in the World
(BV) 900
International 70 Bogord (SR) 100
Kenwood ^The Front Page (Univ), 7th wk 175
Showcase 1
—^The Towering inferno
(WB 20th-FQx), 9th wk 475
Showcose 2 The Godfather, Port II (Paro),
9th wk 475
Showcase 3 Murder on the Orient Express [Para),
3rd wk 550
Showcase 4 Young Frankenstein (20th-'Fox),
9th wk 200
Showcase 5 The Longest Yord (Para), 16th wk. 200
Skywalk, Northgate Rafferty and the Golddust
Twins (WB) 450
Studio Cinema Lenny (UA) 1,250
Times Towne Cinema The Man With the
Golden Gun (UA), 9th wk 200
Three theatres Freebie and the Beon (WB),
8th wk 400
'Lenny' Triumphant With 525;
"Strongest Man' 385 in Cleveland
CLEVELAND— "Lenny" remained triumphant
in a second week with 525 at two
theatres. "The Strongest Man in the World"
hit 385 in its debut at six theatres and fourwall
production "TTie Life and Times of
Grizzly Adams." in its second week, rated
305. "The Stepford Wives" debuted with a
strong 265 at six theatres and "Bogard"
opened with 225 at two theatres.
Five theatres The Life and Times of
Grizzly Adams (SR), 2nd wk 305
Five theatres Freebie and the Bean (WB),
8th wk 120
Hippodrome, Shaker Bogard (SR) 225
Six theatres The Towering Inferno
(WB/20th-Fox), 9fh wk 155
Six theatres The Strongest Man in the World
(BV) 385
Six theatres Murder on the Orient Express
(Para), 5th wk 195
Six theatres The Stepford Wives (Col) 265
Three theatres The Godfather, Port II (Para)
9th wk 165
Two theatres Earthquake (Univ), 14th wk 200
World East, World West Lenny (UA), 2nd wk. ..525
'Inferno' 330 in Detroit;
'Orient Express' Has 325
DETROIT— "The Towering Inferno" remained
on top with a blazing 330 gross at
eight theatres. "Murder on the Orient Express"
in nine houses trailed by only 5 points
to show a score of 325. "The Godfather,
Part 11" maintained 275 in an eighth week
and "Earthquake" pulled 250 in its 13th
week.
Eight theotres The Godfother, Port II (Para),
8th wk '.
, .275
Eight theatres The Towering Inferno
(WB '20th-Fox), 8th wk 330
Five theatres Eorthquoke (Univ), 13th wk 250
Five theatres The Young Seducers (AlP) 50
14 theatres Cry of the Wild (ANE), 2nd wk ... 210
Fox—The Block Godfather (SR) 100
Nine theatres Murder on the Orient Express
(Para), 3rd wk 325
Six theatres Young Fronkenstein (20th-Foxj,
8th wk 225
Six theatres The Front Page (Univ), 8th wk... 105
Six theatres Freebie ond the Bean (WB),
7th wk 160
Studio IV Amorcord (SR), 13th wk 100
Telex I ^Flesh Gordon (SR), 1 2th wk 60
Towne Lenny (UA), 9th wk 185
Towne II Stavisky (SR), 4th wk 80
Two theatres TNT Jockson (SR), 2nd wk 180
Two theatres The Islond ot the Top of the
World (BV), 8.th wk 75
Pierce Theatre Goes Dark
PIERCE. NEB.—Kenneth Scheer, operator
of the Pierce Theatre, announced the
shuttering of the movie house for an indefinite
period. Reason for the closing, according
to Scheer, was a shortage of family-type
films. The theatreman said he would not
exhibit
R-rated motion pictures.
THEATRE LIST
Accurote, up-to-dote list of every theatre in
the United Stotcs in computerized order. Oyer
15,000 listings. Indoor, outdoor. Individual
doto on each theatre, address, city & stote,
zip codes, owner, no. of seats, phone no. Guorontee,
money bock. Send $100.00 to John
Hugos, THEATRE LIST, 3732 Azoleo, Pueblo,
Colorado 81005.
ME-8 BOXOFFICE :: March 17, 1975

COLOP ov
Z.^^J^',- .^,f^m.ir^».r-^ rN.^M oxn»/^i ir^ PN^^M M A ^ iiii I c Consoiidoted Film industries
Coruth C Bvra presents "LIVE A LIHIE, STEAL A LOT"
•
starring ROBERT CONRAD DON STROUD- DONNA MILLS
introducing ROBYN MILLAN ond LUTHER ADLER as The Eye
PG
PARENTAL GUIDANCE SUGGESTED
•
executive producer Coajth C Byrd music composed and conducted by Ptiillip Lombro • screenplay by E ArlTiur Kean
story by Allan Dale Kuhin produced by J Skeet Wilson ond Chiuck Courtney • directed by Moivin Ctiomsky
-
An Amefican International Release
International Pictures, fric
CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
31 St. James Avenue
Boston, Moss. 02116
(617) 524 0677

. . Richard
O S T O N
Uarold Levin, Now England district manager
for Cinemation Industries, is elated
over exhibitor comment on the firm's new
release "Stavisky." starring Charles Boyer
and Jean-Paul Belmont. It opened in Hartford
and New Haven February 19 to outstanding
grosses and is continuing an indefinite
run in both situations. The Boston run
opens Friday (21) at Ed Liter's E.\eter Street
Theatre and prospects are that it will last
into the summer.
John Markle, publicity director at Columbia
Pictures, hosted a press preview preceded
by a champagne hour for "Shampoo." starring
Warren Beatty and Julie Christie, at
Sack Theatres" Cheri Cinema February 26.
Critics and press representatives arrived
from Albany. Buffalo. Hartford. New Haven.
Springfield and Providence. Beatty came
in by plane from the West Coast for the
gathering and to accept the Harvard Hasty
Pudding Club Man cf the Year Award, He
also made an appearance on Pat Mitchells'
"Woman '75" TV show. All seats were full
ai the screening and Beatty drew plenty of
excitement from ihc audience.
Columbia's "Funny Lady" premiered here
Wednesday (12) at two Sack Theatres. Cheri
Cinema 1 continues to run it on a reserved
seat policy while Cheri 2 will operate on a
continuous show pwlicy.
Paul Peterson at NFB Film Distributors
welcomed Kasha Linville Case as his assistant
and secretary. Ms. Case has an extensive
background in education and was a
professor of visual design at the University
of North Carolina. She majored in design
and architecture and served as an art critic
for two national art publications. Art Forum
and Art in America. She also directed
the MIT Gallery in Cambridge.
Peter Levin, assistant to Al Stein in the
poster room at National Screen Service, is
back from a vacation in Florida with a tan.
He and a friend slopped at Daytona Beach
and Orlando and toured Disney World.
Ken Mayers' column in the Boston Herald
gave the tip that Columbia would have
.
a crew in Boston preparing to set up production
for "The Diggers Game," featuring
Jack Lemmon and Anne Bancroft, to start
this spring Swartz of R-A-S
Theatres announced he has taken over the
Ford Hall Theatre in Lenox and will open
it for the summer season in June. Formerly
owned by the Elgin Theatres of New York,
it is situated on the grounds of the Mystic
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
'^°"'* "^'^5 ^^^ famous
9l!3giiHl3A'
'-^on Ho Show. . at
'HAWAii'
.
[ hotels Cinerama's Reef Towers Hotel.
IN WAIKIKI REEF REEF TOWERS EDGEWATER
Inn. center of entertainment in that area,
and at one time programs were under the
direction of Orson Welles.
Paramount's booking department lined up
a total of 85 theatres for the saturation
booking of children's matinees Saturday (I)
and Sunday (2) of rerelease "Black Beauty."
Milton G. Gonzales of East Freetown,
near New Bedford, has applied for membership
in the Motion Picture Club of New
England, making him the member covering
the most mileage to attend. Gonzales is a
licensed projectionist employed in the evening
in New Bedford theatres and is also a
fulltime employee of the Massachusetts
State Dept. of Correction at Norfolk. He
was an apprentice under the late Charles
Sack, a veteran in New Bedford exhibition,
and is also a licensed auctioneer. Gonzales
and his wife Patricia have one daughter, 8.
"Freeble and the Bean," starring Alan
Arkin. began a saturation booking in suburban
Hub theatres after completing an 18-
week run in the city . . . Sack Theatres offered
sneak previews of "Report to the
Commissioner" February 28 and Saturday
( I ) at the Saxon and at the Sack Cinemas
in
Danvers and Natick.
Films scoring high in Academy Award
nominations are turning up at Sack Theatres.
"Lenny" at the Cheri has received six
nominations. "The Godfather, Part 11" at
the Savoy complex has 1 1 nominations.
"The Towering Inferno" at 57 Cinema has
eight and "Murder on the Orient Express"
at the same complex has six. "A Woman
Under the Influence" at the Cheri has drawn
two nominations: "Earthquake" at the Gary
downtown has four to its credit. Completing
the list is "Alice Doesn't Live Here Anymore"
with two nominations at the Beacon
Hill.
Boston is a continuing film festival. Currently
at the Boston Public Library, sponsored
by the Goethe Institute of Boston, is
a film series titled "The Golden Age of
German Cinemas." with the program including
Marlene Dietrich and Emil Jannings in
"The Blue Angel."
The Beatles are back and at a blockbuster
bargain. For die-hard Beatlemania fans
there was a movie marathon of Beatle films
at the Savoy here and at Sack Cinemas in
Natuck and Danvers Friday (7) and Saturday
(8). Beginning at midnight and running
continuously until dawn, the festival of
Beatle movies included "The Yellow Submarine."
"Help!", "Let It Be" and "A Hard
Day's Night." Admission price was $3.50.
Carl Goldman, executive director of Theatre
Owners of New England, has nipp>ed in
the bud a proposal by the legislature to ban
commercials in theatres. The proposal read
"in no event shall any commercial motion
picture theatre charging admission to patrons
be permitted to advertise commercial
products, either visually or on the screen
and 'or audibly through a loud speaker system
" Thr bill aUc would have prohibited
Ihc '.hiiwinH of tr.iilcrs,
'Pippi Goes on Board' Set
For Summer Run in NE
BOSTON—"Pippi
Goes on Board," third
in the popular G-rated "Pippi " films, will
be released this summer with opening dates
slated in New England.
Nick Russo of G & G Film Distributors.
Boston, said that exhibitor interest in the
picture is high and Carl Reardon, executive
vice-president and national sales manager,
has been setting up opening playdates.
The second "Pippi " film, "Pippi in the
South Seas," will have played in excess of
3.000 playdates by the end of April, including
180 theatres in Chicago and Detroit
this month. The film will go out of
release before May.
MAINE
The Brewer and Westgate Cinemas, suburban
Bangor, brought back National
General-Warners' "A Boy Named Charlie
Brown" for Saturday-Sunday matinees,
charging $1 admission for all patrons for
all
seats.
AIP's "Macon County Line," the Max
Baer jr-produced "R"-rated release, has
been getting a sizable number of repeat
bookings across the state, the young people's
response in particular said to be significantly
strong. A recent booking, for example, was
the Bijou, Pittsfield. with a $1.75 admission
price in effect.
The Cinemetle Theatres in northeastern
Maine are reporting brisk trade with $1 boxoffice
"tab" on Mondays and Tuesdays at
the University Cinemas I-II, Old Town;
Mall Theatre. Orono; and Maine Coast
Cinemas I-II. Ellsworth. The price goes to
$ 1 .50 for Wednesdays and Thursdays, and
$2 for weekends. .All cinemas provide 24-
hour recorded telephone information service.
In an unusual move for a Maine television
station. WMTW-TV. the ABC Poland
Spring affiliate, rescheduled the Saturday
ABC movie. "Hustling." a new drama about
prostitution, starring Lee Remick, from 9 to
11:15 p.m.. citing the film's adult theme.
Even for the late showing, station manager
Robert Joyce decided to carry a warning to
viewers that " "Hustling' may not be desirable
viewing for all."
Dartmouth Seeks Arts Funds
HANOVER. N.H.—The board of trustees
of Dartmouth College has authorized what
is called a selective effort to raise $6-million
to enable the campus Hopkins Center for
the Arts "to keep pace with the growing
demands of undergraduates."
Orten Films Dissolves
WE.STPORT. CONN.—Orten Films. Inc.,
filed a certificate of dissolution with the
Secretary of the State's office in Hartford.
I
NE-2
BOXOFFICE ;: March 17, 1975
I

)
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ALBANY /HANNIE BROWN
ATLANTA/JACK VAUGHAN
BOSTON /SAM RICHMOND
BUFFALO/MANNIE BROWN
aiARl.OTTK /BOB McCI.URR
i-HICA'JU 'i:AM KAf-IAN
CIUCIMtJATI JOHN HOLOKAII
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JACKSONVI LLE /HARRY CLARK (904)
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PITTSBURGH /DAVE SI LVERMAN ( 4 1 2 281-1630
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SEATTLE /HARVEY APPLEBAUM (2 13) 660-1770
ST. LOUIS /JERRY BANTA (314) 535-1117
WASHINGTON D.C./P. GLAZER(301) 385-0600

. .
Franklin E. Ferguson announced appointments
of Mrs. Mary Pidlipich and John
Creicenzi as resident managers of the Strand.
Seymour, and Strand. Hamden. respectively.
GOVERNOR ATTENDS—Gov. Ella C;rasso. third from left, attends showing
of Paraniount's "Murder on the Orient Express" at Perakos Elm. West Hartford,
with, from left, Arthur J. Emma, president. G. Fox & Co., major Hartford
department store; model wearing original Wendy Hiller costume (Princess Dragomiroff)
flown in from London for occasion; Dr. Thomas Grasso, governor's husband;
Murray Lipman, theatre manager; and, at far right, the governor's body
guard.
HARTFORD
26-year-old
J^
male has crashed the "Ladies'
Day" program al the UA-Taubman
Theatres' Westfarms Movies IIL Appearing
at the theatre complex one recent Tuesday
morning, the former Connecticut Citizen
Action volunteer demanded admission to the
show. He told the media that he believed
males were discriminated against in the new
free "Ladies' Day" policy at the complex.
Adding that he had complained to the State
Human Rights Commission, he said that the
agency had told him such discrimination
may be illegal but action could be taken
only if he was refused admission. "I got
the roundaround." he said, "but they finally
let me in." A Westfarms Mall spokesman
said men were encouraged to attend "but it's
a special outing for ladies."
Tommy Alquist,
whose Connecticut exhibition
ties go back to then Warner Bros.
Theatres of 35 years ago. is marking his
27th year as a volunteer performer with
Hartford's Insurance Clubs Entertainment
Bureau, which is comprised of talent from
Hartford's 45-plus home offices of America's
insurance giants and provides shows
for hospitals, convalescent homes and the
like the year long. He is now with Aetna
Life & Casualty Insurance Co. He emceed
a show recently at the Hartford Hebrew
Heme for the Aged.
Two men. one of Ihem armed, held up
the Ernest A. Grecula Art Cinema. 2,S.s
Franklin Ave., on a recent Wednesday night
—one of the rare cinema heists in recent
The Perakos Elm.
years in Hartford . . .
West Hartford, and Mall Cinema, Bloomfield,
brought back 2()th-Fox's "The Sound
of Music" for matinee showings, charging
99 cents admission "for all ages." Another
kiddie show booking was MGM-UA's "The
Phantom Toll Booth." slotted into 1 1 suburban
theatres . . . West Hartford's Howard
Rubin has been named director of the New
Mexico State Motion Picture Commission.
Involved in production for 20 years, he
heads Howard Rubin Productions, based in
Beverly Hills. Calif.
Veteran director Joshua Logan will discuss
"The Fabulous World of the Theatre"
at the BushneH Memorial May 9 at 11 a.m.,
as part of the auditorium's continuing
Morning Lecture Club series.
Kathryn Ann Goodrow, daughter of
George Goodrow. chief projectionist. SBC
Management Corp.'s Cinema City I-II-IIl-
IV complex, and Mrs. Goodrow was married
Saturday (1) to Douglas Pearson, who
is with Aetna Life & Casualty Insurance
Co. The proud father of the bride is past
president. Local 486. Moving Picture Machine
(Jpcrators of Hartford.
Paul J. Gioufriddo. former sales promotion
coordinator. Connecticut Light & Power
Co., and writer-producer. WTIC-AM-
FM-TV, has two scripts being released this
spring and summer—New World Pictures'
"The Racers" and UA's "Dark Town Strutters."
He moved to Hollywood three years
ago. This summer, he may serve in a production
capacity for Gene Gorman's "Vigilantes
Four." to star Joe Namath.
The Enfield Jaycees' wives reported disappointing
ticket sales for a "live" theatre
presentation. Mrs. Dorothy Cutter, chairing
the project, remarked: "We can't understand
it—
parents drop their kids off at a
movie on Saturdays and spend 99 cents: we
thought they'd be glad to have their children
-ec 'live' professional theatre for $1."
NEW HAVEN
Jnterstate Theatres of
New England started
advertising the Madison and Saybrook
Cinemas in the New Haven newspapers ,
That long-projected 5,000-car State St. parking
garage is in for more delays, with city
spokesmen predicting a reduced size will be
the final result, citing high construction
costs, new and still unclear environmental
restrictions and a disadvantageous money
market. John Cavallero. the city's traffic
and parking director, said last week that
there is a growing demand for parking in
that downtown section.
Police Chief Biagio DiLieto has labeled
"unrealistic and impractical" a curfew ordinance
approved by the Board of Aldermen's
committee on legislation. If passed by the
full board, the ordinance would authorize
jail terms for parents whose children were
caught loitering at night. .Although Chief
DiLieto said he takes "a hard line" on
youthful criminals, he opined that the ordinance
would not "achieve a thing if it
passes." The proposed ordinance would add
a jail term of up to 10 days to the $50 fine
already provided for in existing city ordinances.
The chief has called the present law
"archaic."
Derby Mayor Eugene D. Micci said last
week that while he can understand the reasons
for continuing delay in renovating the
Sterling Theatre (primarily because of the
erratic economy), the people of Derby still
want the building readied for occupancy.
He said he was thinking of taking the Sterling
Theatre Foundation to court for its
failure to begin interior alterations as promised
in a contract with the city of Derby.
General Cinema Corp.
reported excellent
response tor a waterbed promotion tied to
showings of Buena Vista's "The Strongest
Man in the World." in auditorium one. Milford
Cinemas I-II . . . Six theatres participated
in
a day-and-date matinee showing of
states rights' "Marco Polo Jr." .Admission
was 99 cents in all situations. Playing the
"G"-rated release were the Whailey. New
Haven: Strand. Hamden: Cinemall l-Il (auditorium
ore), .Ansonia: Whitney. Hamden:
Strand. Seymour: and Chesire Cinema.
Chesire.
The Bowl Drive-ln. West Haven, incorporates
the words. "Deluxe Snack Bar," in
. . . Ackerman-Tolchin Cinemas'
daily ad logo
first-run Whailey is pitching the words.
"Loads-Free. Lighted On Street Parking
After 6 P.M.." in daily newspaper ads . . .
The Capitol. Milford. brought back 20th-
Fox's "The Sound of Music." for a special
no-school matinee on a recent Wednesday,
charaina 99 cents for all seats.
Bridgeport Begins Action
In Theatre Foreclosing
BRIDGEPORT. CONN. — 1 he cit\ is
proceeding with plans to file foreclosure
action against two vacant downtown theatres
owned by the Anthony Dezek family.
The theatres, considered for use in a
combined arts high school and communitx
center, would become city property if the
foreclosure action is not contested. Sources
i:idicated. however, that the action would
only delay development of the facilities
as an arts center.
The amount of taxes owed since 1966
is $300,000. according to city records.
Bryanston's "The Devil's Rain" has now
completed casting and will begin filming
on location in Duranao. Mexico.
its
i
NE-4 BOXOFFICE :: March 17, 1975

'
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in your provision for the safety of your
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you protect yourself against
fire loss of theatre and
equipment— and against
prolonged "show interruption",
a fire loss that insurance can
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In achieving this Underwriters' listing.
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This UL listing is meaningful— it
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See your Century Dealer — or write:
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Phone: (617) 482-6047
BOxOrnCE :: March 17. 1975 NE-5

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'A Woman Under the Influence' Pulls
575, 'Alice' 400 in Hub Boxoffices
BOSTON—^Film business, boosted by
Academy Award nominations, remained
high at several Hub situations. "A Woman
Under the Influence." which garnered nominations
for Gena Rowlands and director
John Cassavetes, topf)cd the city with 575
in a third week. "Earthquake." and "Alice
Doesn't Live Here .Anymore." both contenders,
pulled 400 each. "Murder on the
Orient Express." with a nomination for Albert
Finney and five others, commanded 355
at Cinema 57 Two.
(Average Is 100)
Astor Return of the Panther (SR);
Dragon Squad (SR) 125
Beacon Hill Alice Doesn't Live Here Anymore
(WB), 3rd wk 400
Chorles Emmanuelle (Col), 6th wk 200
Charles East The Phantom of Liberte (20th-Fox),
2nd wk
']50
Charles West Lacombe, Lucien (20th-Fox),
13th wk 125
Cheri One ^Lenny (UA), 1 3th wk 215
Cheri Two Amarcord (New World), 11th wk. . . .200
Cheri Three A Woman Under the Influence
(SR), 3rd wk 575
Circle Cinema The Front Page (Univ), i 1 th wk. .100
Cinema 57 One The Towering Inferno
(WB/20th-Fox), 1 1th wk 205
Cinema 57 Two Murder on the Orient Express
(Para), 8th wk 355
Exeter Scenes From a Marriage (SR), 19th wk. . .115
Gary Earthquake (Univ), 3rd wk 400
Loews Abtaev One Sheila Levins Is Dead and
Living in New York (Para), 3rd wk 100
Pi Alley Young Frankenstein (20th-Fox),
1 1th wk '
225
Paris Cinema The Strongest Man in the World
(BV), 2nd wk
I 20
Savov One The Godfather, Port II (Para),
1 Hh wk 225
Savov Two Rafferty and the Gold Dust twins
(WB), 3rd wk 120
West End Cinema Love Girls Report (SR)-
School
'
for Swingers (SR), 2nd wk 130
'Lenny' Debut Pulls 450;
"Emmanuelle' 350 in Bow
H A R T F O R D—Two big
newcomers.
UA's Lenny with 450 and Columbia's "Emmanuelle"
with 350. debuted here. Holdovers
continued to draw well with "Young
Frankenstein" 250, "The .Strongest Man in
the World." 200 and "The Godfather, Part
11" 200. "The Front Page" pulled 215 in a
third week. "Murder on the Orient Express"
tied with "Stavisky" in a second week with
175 each.
Art Cinema French Blue (SR), Undercover Girls
(SR), 2nd wk 200
Burnside, Cinema The Godfother, Part 1^
II
(Para), 1 Ith wk 200
Cinema City Stavisky (SR), 2nd wl< ! ^ ! 175
Cinema City II Emmanuelle (Col) .... '350
Four theatres The Strongest Man in the World
(BV), 2nd wk 200
COMPLETE
Drive-in Theatre Construction Since 1946
NE-6
• STEEL TOWERS
• PAINTING
• REPAIRS
Free
^^KU^AS^'^
Estimates
Four theatres The Night Porter ,Emb), 4th wk, , , 100
Rjvoli The Private Afternoons of Pomelo Mann
(SR), He and She (SRI, 4th wk 160
Showcase Cinema I Lenny .UA) 450
Showcase Cinemo II Young Frankenstein
(20th-Fox), 2nd wk 250
Showcase Cinema III The Towering Inferno
(WB 20th-Fox), ) 1th wk 150
Showcase Cinema IV Earthquake (Univ),
11 th wk 145
Three theatres Murder on the Orient Express
(Para), 6th wk 175
Three theatres The Front Poge (Univ), 3rd wk .215
Webster The Crazy World of Julius Vrooder
(20th-Fox) 150
'Lenny' Has Whopping 400;
'Front Page' 300 in New Haven
NEW HAVEN—Seven attractions opened
to provide a bonanza for boxoffices here.
The "biggie" of the crop was United .Artists'
"Lenny" which opened with a whopping 400
in Showcase Cinemas V. preceded by a
sneak preview. UniversaTs "The Front
Page" registered 300 at the RKO-Stanley
Warner Cinemart and General Cinema's
Milford Cinema I. "Boss Nigger" pulled in
175. "Steppenwolf" 135 and "Rape Squad"
200.
Cinemart, Milford Cinema I The Front Page
(Univ) 300
College Boss Nigger (SR) 175
Crown Come Fly With Us (SR); Try and Make
Me (SR) 160
Lincoln Steppenwolf (SR) 1 35
Miltord Cinema I, Whitney ^The Sfepford Wives
(Col), 3rd wk 90
Roger Sherman, Milford Drive^ln Rape Squod
(AlP) 200
Showcase Cinema I Lenny (UA) 400
Showcase Cinema II The Towering Inferno
(WB/20th-Fox), nth wk 165
Showcase Cinema III Murder on the Orient
Express (Pora), 6th wk 150
Showcase Cinema IV Earthquake (Univ),
nth wk 160
York Square Cinema Stavisky (SR), 2nd wk 175
Downey Film Premieres
WE.STPORT, CONN. — "Compliments
to the World," newly-completed Robert
Downey written-and-directed film, had its
world premiere February 28 at the Connecticut
Center for Continuing Education.
Downey, whose "Putney Swope" got considerable
critical acclaim in 1969, conducted
a post-screening discussion on aspects of
filmmaking with the audience.
Sun Release Promoted
BURLINGTON. VT.—A statewide
premiere
of Sun Classic Pictures' "The Life and
Times of Grizzly Adams." G-rated release,
opened day-and-date in key cities. Business
was brisk in all situations. Premiere participants
included the Plaza Cinemas I-II, South
Burlington: Esse.x Junction Twin Cinemas.
Esse.\: Capitol, Montpelier; and Welden, St.
Albans.
Combat Zone Patrolled
BOSTON—Theatre managers in the area
of the Combat Zone, recently designated an
adult entertainment zone by the City, feel
safer knowing that a regular police department
patrol car is assigned to the two-block
,irea. The district includes the Sack Theatres'
Musical Hall. Savoy and Gary as well as the
legitimate houses, the Colonial. Shubert and
Wilbur.
NH Premiere Raises
$5,400 for Hospital
1.1 11 LETON, N.H.—A check for $5,400
has been presented to the Littleton Hospital
here b>' Mrs. Meader Fames, owner
of the Jax Jr. Theatre, where a benefit
premiere of "Two" took place.
The premiere, aided by five dinners at
area restaurants prior to the showing, was
in memoriam to Peter L.E. Green, son of
Mr. and Mrs. William Green who were
involved in the Colman Ltd. production.
Mrs. Fames credited the idea for the
U.S. premiere and the memorial to Charles
Trieschmann, author and producer. Filmed
on location in Littleton and Franconia in
the White Mountain ski areas, "Two" includes
many New Hampshire residents in
its
cast.
Star Sarah Venable, Sue Cummings and
other members of the production staff made
personal appearances at the benefit dinners,
despite heavy snow which fell on the nighl
of the premiere last month.
Hospital chairman Paul McGoldrick
thanked Mrs. Fames and her staff for their
aid.
Vermont Proposal Would
Reform Tax on Business
MONTPELIER, VT.—Gov. Thomas P.
Salmon has urged the State Legislative
session to consider a comprehensive tax reform
"package" that would, in effect, throw
out the local personal property taxes now
collected by municipalities and replace them
with a single ta.x on gross receipts of businesses,
including theatres, in the Green
Mountain state.
The proposal, which would be phased-in
over five years if approved by the State
Legislature, is designed for a repeal of the
old-age assistance and poll taxes paid b\
individuals, and the inventory, goods-inprocess
and machinery taxes paid by businesses.
The revenue from all these taxes—with
the exception of the old-age assistance tax
now goes to municipalities, the total estimated
in the neighborhood of $15-million.
To replace the old personal property
taxes. Gov. Salmon is recommending a
tax on gross receipts of business: Three
mills on the dollar for wholesale and retail
business, six mills on the dollar for manufacturing
and service business.
Agriculture would be the sole area excluded
from the proposed revision.
The governor remarked that Vermont's
farmers "are already under the gun because
federally-imposed price restraints prevent
them from making sufficient income."
'Huck Finn' Is Back
PORTLAND—A statewide
co-operative
ad campaign was used for Maine reprise
day-and-date booking of UA's "Huckleberry
Finn." Participants included the Cinema.
Augusta: Cinema. Brunswick: Promenade,
Lewiston: University. Old Town: and Cinema.
Weslbrook.
BOXOFFICE :: March 17. 1975
I
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I
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Lor

"
AT SCREENING—>Varrin
IkiUlj,
star of "Shampoo," smiles at welcome
from A. Alan Friedberg, chief operatiiiH
officer of Sack Theatres, Boston.
Keatty was in the Hub to promote his
film and accept an award from the
Harvard Hasty Pudding Club.
Redstone Houses Draw
'Monster' Party Patrons
HARIFOKD — Tv\o Valentine's Day
"Midnighi Monster"" parties were promoted
by Redstone Theatres for the Mel Brooks'
"
horror spoof "Young Frankenstein. The
20lh Century-Fox picture drew more than
900 patrons at New Haven"s Showcase
Cinema and 500 at Hartford.
Disc jockeys from two participating radio
stations in each city gave out T-shirts,
posters and records to the first 100 patrons
arriving at each cinema. The give-away^
were promoted on the radio shows.
NEW BRITAIN
Daul Macbeath, manager, E.M. Loew's
Farmington Drive-In, used an innovative
pitch for a recent triple-feature,
firstrun
horror show, comprised of states rights'
"Lust for Vampires,'" "Scars of Dracula""
and "Horror of Frankenstein." His ads enthused:
"Take a Trip to Horror Land . . .
It May Be the Most tjpsetting Thing You've
Ever Done!"
Knotts Comedy Back
BRISK)! , CONN.—The William Brown
owned-and-operated Centre Mall Cinemas
I-II brought back "The Ghost and Mr.
Chicken,"" Universal's 1966 Don Knotts
comedy, for recent weekend matinee showings,
supplemented by two cartoons.
Quincy to Honor Film Stars
QUINCY. MASS.—Lee Rcmick. Ruth
be honored by
Gordon and Paul Comi will
their native city Quincy April 1 1 at a banquet
marking the city's 350th anniversary.
President Gerald Ford and state and city
officials arc expected to attend the
'Night
Owls' Screening
affair.
MANCHESTER, N.H.—Auditorium one
of the Movie Center I-II ran a "Night
Owl's" screening of Paramount's "The
Longest Yard" on a recent Friday at 10:45
p.m., charging SI admission for all seats.
Patrons
Switch to Suburban Cinemas
New Issue for New Haven Exhibitors
NEW HAVEN—Exhibitors here have
found a new issue to ponder in the changing
fortunes of the movie industry.
Ihe issue surfaced on the front page of
the New Haven Register where downtown
exhibitors squared off against competitor
Sumner Redstone, who owns Showcase
Cinema V in suburban Orange.
Switch to Suburbs
Ihe issue, said the paper, is that man\
moviegoers have switched lo Showcase
Cinema V"s luxurious auditorituns because
it gets first runs. Top hits playing there
have been "The Godfather, Part II. fhe
lowering Inferno" and "Murder on the
Orient Express.
Like many other cities where downtown
theatres have found their clientele drifting
away to suburban houses or to specialized
interests. New Haven"s downtown exhibitors
have reacted by changing admission
policies.
Smaller circuit or independent houses
have begim charging 99 cents or $1.50 cut
rate admission. The Ackerman-Tolchin circuit
of 22 theatres offers a number of the
special prices at its houses and thinks it is
worthwhile. Robert Spodick, however, who
offers 99 cents at his and son Peter's College
Street Cinema all week, disagrees.
The lower prices will not generate the turnover
needed to bring up the dollar volume
of revenues and he finds it increasingly
difficult to offer good pictures at reasonable
rates, Spodick told the Register.
Bidding Top Dollar
Redstone replied by noting "it is absurd
to say that we control New Haven."" His
circuit bids top dollar for the first runs
and as a result is able to offer theatregoers
the films that have been packing them in
for months.
"We are not in a position to charge 99
cents,"' said Redstone, adding that his circuit"s
$3.50 admission is based on costs
to acquire films. "We are playing blockbuster
pictures. I would hope prices do
not rise any further, but as in any commodity,
costs are rising.""
He pointed out that the Showcase cinemas
are often forced by distributors to
screen a film for nine or ten weeks and
in some cases at the end of the rim. attendance
drops off. with revenue falling to
an unprofitable level.
Tolchin and Spodick both play first rims
when Showcase is booked solid and they
both play subruns after the films leave first
run situations.
The fact that the $1.9 billion reaped by
the film industry in 1974 is being distributed
differently is tied to the New Haven situation.
Suburban theatres, often part of large
circuits, can bid top dollar for films and
show them in multiple auditoriums to full
houses.
Spodick is involved in four movie houses
—the Lincoln. York Square, Crown Street
and College Street—and he estimated that
$700,000 per year is disappearing from
downtown exhibition revenues into suburban
theatre coffers.
As evidence that moviegoers arc attracted
to the suburban houses, the Register pointed
out that the line headed toward the Orange
complex is backed up on the Connecticut
lurnpikc so far sometimes that the State
police are forced to close the exit to prevent
a traffic hazard. The theatre had been
unaware of the traffic jams, however.
Downtown business has improved, too.
I he Whitney and Whalley, both part of the
Ackerman and Tolchin Cinema circuit,
offer 99-cent movies Mondays and Tuesdays
and $1.50 other days at the Whalley.
Business is better, said Robert lolchin, on
Mondays and Tuesdays, usually the slowest
days for patrons, due to the discount policy.
Spodick and his son Peter, who rescued
the College Street Cinema from extinction,
said it is now the only theatre in the area
offering general admission at 99 cents
seven days a week. And although the elder
Spodick doubts the value of the discount
in
turning profit margins up, he admits the
policy is only a few weeks old and any
judgment is premature.
Many of the smaller exhibitors show
specialized pictures—kung fu, foreign, X-
rated or bla.xploitation—aimed at specific
audiences. The clientele is smaller but
steady.
Spodick turned the Lincoln Theatre into
a success by showing artistically significant
films and he built the York Square Cinema
to accommodate a larger high-brow audience.
Economic problems, however, make
it increasingly difficult to maintain York
Square's reputation for good pictures at
reasonable prices, he added.
Theatre Editor Named
HARTFORD — Malcolm L. Johnson,
with the Hartford Courant, morning-Sunday
newspaper, for the past 14 years, most
recently serving as assistant city editor, has
been promoted lo entertainment editor,
responsible for editing the theatre section
of Sunday editions, coordinating of all
reviews and overseeing the television and
book review departments.
Torrington Firms Fold
HARTFORD—Jason Theatrical Enterprises,
Inc., and Torrington Parkade Cinema.
Inc.. both of Torrington, filed notices
of dissolution and notices to creditors with
the Connecticut Secretary of State's office.
Creditors are asked to present claims on
or before June 1 to legal counsel for both
companies, Ebersol, Roraback & Brower,
P.O. Box 598, Torrington 06790.
'"Shampoo," a Columbia release, is the
film Warren Beatty has produced since
first
"Bonnie and Clyde."
nOXOFFICE ;: March 17, 1975 NE-7

SPRINGFIELD
^ayor William C. Sullivan announced plans
for early start of construction of a
temporary amphitheatre in
the former Capitol
Theatre block, the present, fenced-in hole
in the ground adjacent to City Hall on Main
Street. The hole is to be filled partially for
use for outdoor concerts and the like and
will remain as such "unti! such time as something
goes in
there." The Capitol was Oiperated
as a first-run for many years by then-
Warner Bros. Theatres and successor organization.
RKO-Stanley Warner Theatres. A
commercial developer is yet to be selected
for the site.
Holyoke Mayor William S. Taupier said
last week that he was hopeful a spring start
could be slated for a proposed $20-million.
enclosed shopping mall, marking one of the
largest commercial developments in Western
Massachusetts since the mall building
boom of the late 1960s. Whether the 600.-
000-square-foot project will include a cinema
is yet to be disclosed. The development
firm is Copaken, White & Blitt, Kansas
City. The mall is expected to return the city
of Holyoke an estimated $600,000 in taxes
on an annual basis.
Western Massachusetts premiere of UA's
""Lenny" was accorded one of the biggest
pre-opening ad campaigns in recent months
by John P. Lowe. Western New England
division manager, and Martin Malinowski.
managing director. Redstone .Showcase Cinemas
VI. West Springfield. Ad theme was
""
"Lenny's" Time Has Finally Come!"'
Esquire Theatres of America, booking a
triple Woody Allen reissue show (""Sleeper,"
""Bananas" and '"Everything You Always
Wanted to Know About Sex. But Were
Afraid to Ask") into the Parkway Drivc-In.
North Wilbraham. advertised, ""Woody Allen's
Laff Marathon! .^ Hilarious Hits!"
Late Friday and Saturday (11;30 p.m.)
shows were slotted for 20th-Fox's "Young
Frankenstein" at the Redstone Showcase
Cinemas Complex. West Springfield . . .
Opening night of Columbia's "Funny Lady,"
same spot. Wednesday 2). was billed as a
benefit showing for the United Hebrew
School and Women's American ORT (Overseas
Rehabilitation Through Training)
scholarship funds . . The Downtown
.
Associates, Springfield Chamber of Commerce
division coordinating downtown sales
promotion since 1969. terminated operations,
a spokesman remarking future activity
will be assigned to professional marketing
consultants.
The world premiere of Otto Preminger's
"Rosebud" Sunday (2.3) at New York's
Plaza Theatre will benefit the Fund for the
Walker Children.
Kelly Named as Marketing
Manager of Coca-Cola
HARTFORD—Frank Kelly jr. has been
appointed marketing manager for the Connecticut
division of Coca-Cola Bottling Co.
of New York.
Kelly's past corporate ties have included
district managerships. Coca-Cola USA, in
the New York and New England territories,
and. earlier, he was credit manager in Atlanta,
for Coca-Cola USA.
VERMONT
nichard J. Wilson, vice-president of merchandising,
SBC Management Corp.,
mounted an ambitious campaign for sneakpreview
of the new ""The Culture Vultures."
at 10:40 p.m. on a recent Saturday night in
auditorium one of the Burlington Plaza
Cinemas II. Admission to the preview was
free with a ticket to the regular attraction,
states rights' "Lenny Bruce Without Tears,"
and. for good measure, producer Burt Tenzer
participated in a post-screening seminar.
'Flipper'
PROVIDENCE—Reissue of MGM's
"Flipper." 1963, was booked for recent
Saturday and Sunday showings at the Cinema,
Coventry; Park. Cranston: Greenwich.
ElisI Greenwich: Esquire. Middletown: Apple
Valley. North Smithfield; Darlton. PawtLickct
and Walnut Hill. Woonsocket.
Fills Matinees
EVERY
WEEK
Opportunity
Knocks
BOXOFFiCE
• CLEARING HOUSE for Classified Ads
• SHOWMANDISER for Promotion Ideas
• FEATURE REVIEWS for Opinions on Current Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss
any issue.
NE-8 BOXOFFICF : M:irLh 17, 1975

I
i
THE
TRUE STORY
OF TUlO miAIVII
PLAYBOYS
who liked the girls and the
good life enough to turn
Con Men and pull off
the biggest job in history!
And the cops knew it,
but
couldn't do a thing about it!
i^r^
/«n**
Carulh v^uiuiM C^ ^v Bvrd ^ presents "LIVE A UHLE, STEAL A LOT"
s .
-
rN^^KiKiA « ail I
•
starring ROBERT CONRAD DON STROUD DONNA
introducing ROBYN MILLAN and LUTHER ADLER as The Eye
MILLS
ccxop Dv
r Consolidated Filmlndustne^
PG
PARENTAL GUIDANCE SUGGESTED
executive producer Corutti C Byrd music composed and conducted by Phillip Lombro • • screenplay by E. Arthur Kean
story by Allan Dale Kuhn
• produced by J Skeet Wilson and Chuck Courtney • directed by Mon/in Chomsky
An American International Release 5 1975 American International Pictures. \rc
CONTACT YOUR AMERICAN INTERNATIONAL REGIONAL BRANCH
Astral Films Ltd.
Ron Burgess
224 Dovenport Road
Toronto 5, Ontorio, Canada
(416) 924-9731
CLAUDE CHENE
5800 Monklond Ave.
MONTREAL
PHIL SCHWARTZ
435 Berry Mr««f
WINNIPEC
3B11 Edmonton Trail
CALGAJtY
DARYL MADILL
Royal Hotel BIdg.
Germain & King St.
ST. JOHN, N.B.
LARRY STP.ICK
2182 Wesf 12 Avenue
VANCOUVER, 0. C.

——
—
—
—
—
, Doty-Doyton)
—
—
—
—
—
—
, WB/BVFD),
'Murder on the
Orient Express/
'Front Page Excellent in Bows
EDMONTON—Soniu of the best business
here was done by subrLins of last year's hits.
"The Sting." "".'Vmerican Graffiti." "Blazing
Saddles" and "Uptown Saturday Night."
Among the first runs scoring high were
"Murder on the Orient Express" which
opened at the Garneau and "The Front
Page" which bowed at Londonderry B. Four
other first runs pulled in ""excellent" grosses
despite freezing cold weather.
Avenue Earthquokc (Univ), 9th wk
Garneau Murder on fhe Orient Express
Excellent
('Para)
Excellent
Jasper Red Where the Red Fern Grows
(Doty-Doyton); 8th wk Very Good
Klond.ke Don't Just Lie There (Astral),
3rd wk
Very Good
Londonderry B The Front Poge ;Univ) Excellent
Paramount The Godfother, Port II (Para),
8th wk .'very Good
Plaza 1 King, Queen, Knave (IFD), Fair
Riato 1 The Man with the Golden Gun (UA),
8th wk Very Good
Studio 82 Sex Brats (C-P); Hitch Hooker (C-P) Good
Towne Cinema The Trial ot Billy Jack (WB),
3rd wk
Excellent
Varscono Phantom of the Paradise (8VFD)
7th wk '.Excellent
Westmount A The Towering Inferno (WB/BVFD)
7'h wk Excellent
,.
Westmount B
vk
Freebie and the Beon (WB),
. .Excellent
7tt^ '
'Lenny,' 'Night Porter,' 'Orient
Express' Are Tops in Vancouver
VANCOUVER—Weatherwisc the week
ending February 21 was wild but the boxoffice
effect
was minimal. Pictures opening
to "excellent" business included ""Night
Porter" at the Odeon, "Lenny" at the Denman
Place and ""Murder on the Orient Express"
at the Ridge and Park Royal. Opening
at the other Park Royal twin was ""A
Woman Under the Influence" which drew
""very good" grosses.
Bay The Front Page (Univ), 8th wk Fair
Denman Place Lenny (UA) Excellent
Downtown Freebie and the Bean (WB),
9'^^ wl^- '
,.,
Excellent
Dunbar Scenes From a Marriage (SR)
4th wk. ^ : Excellent
Fine Arts The Trial of Billy Jack (WB)
rsJ^*" *'i^. '
Good
Odeon The Night Porter (Emb) Excel 'ent
Orpheum Mr. Ricco (UA) fair
Park— Earthquake (Univ), 14th wk Very Good
Park Royal— A Woman Under the Influence
oi,^'"' Very Good
n," I r,
Kidge, Park Royal Murder on the Orient Express

1
Complote UL tlsting: projector mechanisms,
magazines, pcdcsljis. souiul reproducers, jniplilicrs,
motor drives— all
Bentury components, individually
or collectively when installed as a complete projector
and sound system.
i
Other projection and sound
equipment, foreign or domestic,
has this complete system listing
by Underwriters'.
For you, as a theatre owner, this
listing means many things: in meeting
ail Underwriters' requirements, your
Century equipment, when installed as a
complete system, complies
incontestably with local fire department
and other municipal inspection
ordinances, and with the increasing
number of state safety codes. It speeds
and facilitates these inspections and
certifications. It means "peace of mind"
in your provision for the safety of your
patrons. With none of the hazards of
"non-standard" equipment,
you protect yourself against
fire loss of theatre and
equipment—and against
prolonged "show interruption",
a fire loss that insurance can
never repay.
In achieving this Underwriters' listing.
Century fulfills in still another way
its continuing commitment to provide
the very best in projection and
sound equipment.
'This UL listing is meaningful— it
warrants your attention.
CENTURY
proudly announces the
Underwnters' Laboratories,
inc.Jlsting of their
complete prolecuon and
sound systems.
CENTURY—the very best in projection and sound equipment
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
32-02 Queens Boulevard, Long Island City, N.Y. 1 101
General Sound and Theatre Equipment, Ltd.
7 Banigan Drive
Toronto 17, Ontario
Phone (416) 425-1026
Branches throughout Canada
ROXOFFICF. :: March 17, 1975 K-3

. . . Missing
Tent 47 Telethon Net
May Go Over $700,000
VANCOUVER—This years Variety
Club Tent 47 telethon had grossed $673,-
250 when the curtain was rung down at
5 p.m. Sunday, February 23, after 20 hours
of continuous action both on and off the
stage. The phones were busy for over an
hour after that, so a total gross of $70(),()0()
(at least) was indicated.
With Bob McGrath and Blake Emmons
carrying the heavy load in the entertainment
section, backed up by Leonard Nimoy,
Kay Turner, Arte Johnson, Paul Horn, the
Irish Rovers and many more, including a
group of Hawaiians who play the King's
Cxstle in Honolulu (and who paid their
own way over here just so they cimkl appear
on the telecast).
As Jack Wasserman, who worked hini-
.self into exhaustion on the stage, said: "This
local telethon works because several thousand
people involve themselves in menial
chores well out of sight of BCTV's cameras.
The show itself is the tip of the iceberg,
with Boy Scouts working in the backstage
checkrooms. White Spot crews providing
the food and serving the workers, middleaged
businessmen brushing shoulders with
bulky teamsters (who donated a Sunshine
Coach during Sunday afternoon ) and the
efforts of students and shop girls working
to make it happen. This year it was even
more compelling than usual. The uniformed
cops on duty took up their own collection,
as did the stagehands and the musicians.
who always come through.
"Acts playing the gig and nightclub
representatives such as the Irish Rovers
($1,000). the strippers from the Penthouse
($2,000) and the day's topper, Vancouver's
Bachman Overdrive, led by Randy Buchman,
and Fred Turner, who routed themselves
into town long enough to make a
stop onstage and drop a check for $2."^.000
into
the kitty."
Self-started promotions featuring such
diverse organizations as McDonalds, with
a three-week matching donation drive; the
B. C. Hotelmen's Ass'n, with a similar type
promotion, and the Stardust Roller Rinks
in Surrey, Richmond and North Vancouver
rang up a combined $39,000 gross. Big
Miller's suggestion to Jeffrey Barnett that,
instead of just a donation, families he invited
to donate a square foot of the bLiilding
($41 ) brought in almost 1,400 gifts.
Nearly 50 local organizations— Elks,
Masons, Job's Daughters, Shriners, many
Lion's clubs, etc., all donated in excess of
$1,000 apiece and helped on the phoning
panels, too, as did several volunteers fron
the political parties, notably Social Credit
leader Bill Bennett and party presiden!
Ciracye McCarthy, who seems to be involved
in every telethon.
Lt. Gov. Walter Owen dropped in to
wish us well and to leave a personal donation
as his tribute to Bob Berwick, in
whose honor the new complex at UBC will
be named. Health Minister Dennis Cocke
and Mrs. Cocke, representing the government,
delivered a check for $50,000 and
then stayed for an hour manning phones.
The effort didn't stop with Vancouver.
Fhe rest of the province—or at least the
part which could be reached by the CTV
and CBC hookups—was split into four
divisions: Vancouver Island, Cariboo-Chilcotin,
Prince George and Okanagan. Word
also was received from the Kootenays, expressing
a desire to participate, but service
this year was not possible. Cities and
towns covered included Victoria. Duncan
Nanaimo, Port Alberni, Kamloops, Kelowna,
Penticton, Vernon, Salmon Arm
(which apparently had a donation from
every family). Prince George, Williams
Lake, Quesnel. Vanderhoof, Terrace, Smithers,
Oliver, 100 Mile House, Clinton,
Cache Creek, Merritt and Princeton.
Uptown Obscenity Charge
Adjourned Until June 12
CALGARY—Obscenity charges against
the Uptown Theatre were read in
provincial
court Friday, February 21. for the first time
in the matter of exhibition of the feature
film "Emmanuelle." With the crown and
defense counsel agreeing, the case was adjourned
to June 12 to allow time to await
the results of a similar case against Odcim
Theatres in Edmonton courts.
The crown has elected to proceed by indictment
on the charge against the Uptown.
This would empower the presiding judge to
impose a fine of any amount he may deem
reasonable if the company is found guilty.
Film Themes Questioned
By Alberta Theatreman
Calgary—An exhibitor in the Calgary
territory recently wrote the BOX-
OFKICE representative here commenting
on the film busines.s and society in
general. An e.xcerpt from the showman's
letter follows:
"This concerns 'The Creat Waltz'
(Metro-Goldwyn-Mayer feature released
in 1972). This picture apparently
did not have what it takes to get them
in now.
"It had no explicit sex, no vulgar,
filthy language and it did not glorify
thieves, crooks or sadistic murders. It
didn't ridicule law enforcement.
"All 'The Great Waltz' had wa.s a
beautiful story, music and entertainment.
"I wonder if people .still go to the
movies because they love to identify
themselves with the characters in pictures?"
VANCOUVER
Tn.stead of taking their regular winter holiday
in the sun this year, the Vogue's
Johnny Bernard and Elsie stayed at home
and had a much-needed rest . . . The Dalgleishes,
Earle and Daisy, are off to Maui
for a month, enjoying that trip the industry
presented them when Earle retired from
Warner Bros, several months ago.
The Ranchland, 100 Mile House, a new
closed-theatre operation, opened the last
week in February. Owner-manager is Dr.
Appleby. This makes three film theatres in
. . .
this town which was just a stopping place
on the Cariboo Highway 20 years ago. It
now is the hub of a vast lumbering, tourist
and cattle-ranching area Each week
sees more and more drive-ins opening. The
Chilliwack is bowing, along with all the
Okanagan theatres, except the Salmon Arm
facility, which still is deep in snow.
Show business folk were out in force to
support the Variety Club telethon, including
Nat Levant. The Columbia Pictures veteran
spent hours on the tabulating desk, then left
a sizable donation for the cause. Other vet-
. . . Variety Women's presierans
giving of their time included elder
statesmen Harry Howard and Abe Feinstein,
and Myron McLeod and Eve of the Patricia
Powell River
dent. Vi Hosford, was in charge of the
snack bar, which donated $46 to the telethon
total during the final afternoon. Secrelary
of the women's group. Margaret Davie,
joined chairman Jimmy and daughter Cheryl
in the boxoffice. which grossed $7,220 to
Harlan Fair-
add to the overall total . . .
bank's Jack Senior not only donated to the
snack bar—he also worked long hours to
make it a success, while Theatre Confections'
Bill Giglio, after delivering his contribution,
spent all day Sunday on the tabulating
desk.
The Courchines, Lionel and Lucille,
were
in charge of the pledge desk and "personpower"
at [he snack bar, respectively . . .
Manning the show business VIP panel were
Bud Van Ord, Odeon Theatre: Frank Marshall,
supervisor of the Surry drive-ins for
Odeon; Ted Bielby, Orphcum; John Kostiuk,
Stanley: Bryan Rudston-Brown. Universal;
Roly Rickard, Warner Bros.; Dawson Exley.
Bellevue; Cliff Gallant, Richmond Square:
Chris Sullivan, Paramount; Andy Parriment,
Haida; Brian Rogers, Loughced Mall
Triplex; Vi Hosford, and Lucille Courchine
was veteran Famous Players
niiuiager Dick Letts, who had just rclurned
home from the hospital.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the famous
^\W!^
Don Ho Show. . . at
[ HdtiELs j Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF . REEF TOWERS . EDGEWATER
K-4 BOXOFFICE :: March 17, 1975

C»ftA:^Suo&9tc • CauU}*^^ • C^HceddWfuL • A^AuuiMiaAUic
MARCH 17, 1975
/
Slein Woodcraft inslallt'il
this glisleniitf; irend-srlling
concession stand in
'The Movies,"" If est Hartford,
Conn.
featuring
Show-A-Rama Convention and Tradeshow^
also Concessions^ Food Serving Equipment

^tein Woodcpavt (^orp.
MANUFACTURERS AND DISTRIBUTORS
OF POPCORN WARMERS AND CONCESSION STANDS
SINCE
1932
to Fresh Hot Popcorn »
The
CINEMA
WARMER
The Warmer designed for the contemporary
cinema. Featuring an illuminated ("FRESH HOT
POPCORN") sign. A recess and outlet for a
buttering machine. Top loading for prepopped
bulk corn, complete with baffle to insure "First-
In, First-Out" portions. Oversize rear service
door of heavy gauge stainless steel with additional
access flap to facilitate cleaning of
interior.
Dimensions: Height 50" Width 36" Depth 24"
MINI/TEN
The unit designed for maximum profits while occupying
only 10 feet of space in the lobby of your
cinema. The MINI/TEN is the ideal profit-maker
for your 200, 300 or 400-seat mini-cinema. The
unit consists of: 3' Stein Showcase Popcorn Warmer;
4' Drink Counter and 3' Candy Display Case.
PORTABLE
CONCESSION
STAND
A full
service concession stand on casters. All prewired
for your convenience. Just plug into any 110
outlet. Unit consists of 3 ft. Stein Showcase Popcorn
Warmer, 3 ft. Candy display case, drop leaves
suitable for Jet Spray, Frankfurters etc.
Dimensions: Height 42" Width 72" Depth 24"
18 NEIL COURT • OCEANSIDE. N.Y. 11572 • PHONE (516) 536-5151
The MODERN THEATRE SECTION

MARCH M, 1975
o n t n t
^
at the Crown
T,he intense activity
Center Hotel in Kansas City is not a miniconvention
of leprechauns despite the fact
that St. Patrick's Day is upon us. Rather,
the din is from the excitement surrounding
the "College of Knowledge." the 18th annual
Show-A-Rama convention and tradeshow.
For four days this week film company representatives,
distributors, equipment dealers
and manufacturers and hundreds of exhibitors
from around the country will come together
to view new products and participate
in
outstanding seminars.
There will
be no conflict with the conferences,
a good move since business topics
seem well worthwhile. Tuesday morning
there will be an advertising seminar featuring
representatives from the Radio Advertising
Bureau and the Newspaper Advertising
Bureau. Later in the day a drive-in
theatre seminar is slated. On Wednesday
American Multi Cinema's Bert Winemilller
will lead a discussion of management training,
while on Thursday there will be both
concession
and theatre equipment seminars.
Finally on Friday there will
be a discussion
of limited markets.
A floor diagram and a listing of exhibitors
are found on pages 4 ."i
and
•
of this issue.
Since this month's Modern Theatre deals
not only with the
convention but with concession
equipment as well. Richard Grossman's
lead article on page 6 is quite timely.
Grossman, vice-president of the Walter
Reade Organization, discusses his company's
philosophy of vending machine operation
in theatres. Commenting on a new dimension
in refreshment op>eration, Grossman
remarks, "This new dimension is vending,
not so much the use of vending in theatre
operation but the concept of making vending
part of and not an addition to the theatre
food service operation."
•
Other features of interest in this issue include
a news wrap-up of activities at Sho-
WesT '75 beginning on page 6; a look into
the theatre-industry future by Glenn Berggren
beginning on page 8: Wesley Trout's
regular Projection and Sound column beginning
on page 10; Harold J. Ashe's advice
on insurance planning beginning on page
18 and Mable Guinan's report on the vividly
decorated Cinema 1 & 2 in Roswell. N. M.,
beginning on page 32.
Show-A-Roma 18 Tradeshow 4, 5
Vending Machines Add Dimension to
Circuit's
Refreshment Service Richard Grossman 6
Economy, Shortages Topics at ShoWesT 6
Better Picture, Sound Qualities; Larger
Theatres on the Horizon? Glenn Berggren 8
Quality Lens, Aligned Lamphouse Required for
Most Desirable Image Wesley Trout 10
Astute Insurance Planning Helps Exhibitors Prepare for
Unexpected Harold J. Ashe 18
The Concession Industry Will Continue to
".
. .
Grow . . .
:" Al Lapidus 22
Experimental Drive-In Containment Screen Slated for Late Spring,
Early Summer Trial 26
In Roswell, N. M. Twin: Simple Exterior Lines Belie Lively,
Vibrant Decor Inside Mable Guinan 32
Marketing Director Doctors Scripts, Too 35
150 Exhibitors Attend Filmways Cinema Show 36
Cinema Radio Announces Contracts for 13 Additional
Drive- In Theatres 37
DEPARTMENTS:
^
Projection and Sound 10 New Equipment, Developments 38
Refreshment Service 22 About People and Product 42
ON THE COVER
Pictured on this month's front cover is the centralized and ultramodern
refreshment center for Taubrnan Theatres and United Artist
Theatres' "The Movies" in Westfarms Mall. West Hartford. Conn.,
manufactured and installed by Stein Woodcraft Corp.. Oceanside.
N. Y. The stand services all three auditoriums in the comple.x. Stein
Woodcraft has been actively engaged in the business of designing
and manufacturing concession stands and related food-serving
equipment for more than 40 years. The firm serves markets in
Europe, Canada, and Central and South America, as well as the
United States.
GARY D. KABRICK, Monoging Editor
The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editoripl
or general business corresDondence should be aadressed to Associated Publications, Inc., 825
Van Brunt Blvd Kansas City, Mo. 64124. Weslev Trout, Technical Editor; Eastern Representative:
James Young, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020: Western
Reoresentotive- Svd Cossvd, 6425 Hollvwood Blvd.. Hollvwood, Cglif. 90028

UNITED MOTION PICTURE
ASSOCIATION
SHOW-A-RAMA 18 * Trade Exhibit * MARCH 17-18-19, 1975

Tradeshow Exhibitors
EXHIBIIOK
HOOIH
Acme Plastics 47
American Seating 12. 13
B. C. Studios, Inc 7
Ballantyne of Omaha 10. 11
Bevciitc-Adler, Technikote 4?
Blevins Popcorn & Concession 41
C&A Distributing 49
Carbons 19
Christie Electric Corp 38, 39
Coca-Cola USA 32
Dr Pepper 36
Drive-ln Theatre Mfg. Co 5. 6
Eprad, Inc 50
Filmack Trailer Co 25
C. R. Frank Popcorn & Supply.
Gold Medal 15. 16
Griggs Equipment, Inc 14
Irwin Seating Co 20, 21
Kinotone, Inc 45
L&I. Supply 1. 2, 3, 4
The Marble "Double Eagle" Carbon . . 24
Manley, Inc 29
Massey Seating Co
IS
Mid-Continent Theatre SuppK
S
National Screen Service 35
National Theatre Supply 33, 34
Nebraska Concession Supply 26
Optical Radiation Corp 27, 28
Parrot Film Service 40
Schneider Corp. of America 37
Selby Industries, Inc 43
Shulman Air Freight 48
Smithfield Ham 22
Spat/. Paint Industries 23
Strong Electric 17
Theatre Equipment Co
^>
Theatre Owners Package Insurance
Coverage 46
3M Wagner 31
Tolona Pizza 30
Weldon, William & Lick 44
Agenda
Monday
10:00 a.m. Registration
1:00 p.m. Tradeshow opens
6:00 p.m. Tradeshow closes
8:00 p.m. Screening/Sock Hop
(Crown International)
Tuesday
8:00 a.m. Registration
8:00 a.m. Breakfast (Pacific International
Pictures and Bing Crosby Productions)
9:00 a.m. Business sessions
12:00 noon Keynote Luncheon
(Taylor-Laughlin Productions)
1:30 p.m. Business session
3:00 p.m. Tradeshow opens
6:00 p.m. Tradeshow closes
8:00 p.m. Evening with Walt Disney Productions
Wednesday
8:00 a.m. Registration
8:00 a.m. Breakfast
9:00 a.m. Business session (Universal Pictures,
Clint Eastwood)
12:00 noon Luncheon (20th Century-Fox)
1:30 p.m. Business session (John Frankenheimer.
"French Connection 11")
3:00 p.m. Tradeshov/ opens
G:00 p.m. Tradeshow disbands
8:00 p.m. Screening ("The Other Side of the
Mountain," to be followed by late night
breakfast by Sun Classic Pictures)
Thursday
8:00 a.m. Registration
8:00 a.m. Breakfast (Toby Halicki Films and
Thomas-Shipp Films)
9:00 a.m. Business sessions
12:00 noon Luncheon (MGM)
1:30 p.m. Business session
8:00 p.m. Banquet
tosheda lotof ligM!
XiTRON has •vtrything you nttd to gtt on
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Automation to Handle the Whole Show
Cinemeccanica, Hortson and Fumeo projectors
operation. Dual tower transports tliat handle
13.000 feet of film on each side. Automatic
controls for auditorium functions. Remote
control . . . to free you.
Lamphouses, Lenses and Xenon Bulbs
Designed tor optimum performance. Vertical
and horizontal lamphouses for indoor and outdoor
screens. A well-stocked supply of
Benoist-Berthiot lenses with focal lengths
from 50 to ISOmm. Anamorphics. Xenon bulbs
from 450 to 6500 watts.
Power Supplies, Sound Systems
and Digital Dimmers
From 18 to 200 amps ... a powar supply for
every xenon lamp in today's theatre. And dualpurpose
units that make conversion from carbon
to xenon economical. Sound systems with
the wattage you need and failsafe features. A
digital dimmer that's automatic and designed
for remote control.
Quality Carbons when you need them.
All civas anil nrailas in stock. Larraina Arc
Carbons burn brighter and longer. Guaranteed
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A New TraHic Counter
XeTRON Traffic Tally. Tamparproof. maintenance-free
accurate traffic counts. Featuring
electronic detection . . . no treadles to replace.
Xakote ... a film lubricant that reduces friction
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streaking.
And Assured Dependability
Equipment that's been in use a long time. Reliable
famous name products that XeTRON
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For more information on how XeTRON can
help you shed a lot of light now ... and
tomorrow, contact XeTRON Products Division,
Carbons, Incorporated, 10 Saddle Rood, Cedar
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BOXOFFICE :: March 17, 1975

)
Vending Machines Add Dimension Economy, Shortages
To Circuif's Refreshment Service
Topics at ShoWesT
By
A recent installation by Walter
Reade Refreshments, the Circle Theatre in
Ocean Township located
near Asbury
Park. N.J., exemplifies
a new dimension
in food service for refreshment
items. This
now dimension is
vending: not so much
Richard Grossman
RICHARD GROSSMAN
the use of vending in
theatre operation but
the concept of making
vending part of
and not an addition
to the theatre food service operation.
This theatre is one of the 80 in the
Walter Reade circuit, and its theme, as
indicated by the name, is "circles." The setup
in this theatre includes a regular candy
stand featuring popcorn, candy and sofi
drinks in the lobby and a separate vending
bank located 75 feet away and diagonally
opposite in the outer lobby. Both the
stand and the vending machines, of which
there are five, break down as follows: one
each for candy, soft drinks, ice cream.
iwpcom and cigarets. The vending bank
faces the entrance to the theatre and operates
at all times, absorbing the stand overflow
during a feature intermission and
handling all concessions business when the
counter is closed during midweek matinees.
One of the unique features of the vending
set-up is that the theatre is "built around
it." At least, that's the way it appears. The
vending bank is completely flush with the
wall and custom covered in black to resemble
the wallpaper, which is done in
black and white. The candy counter trim
is also black.
During the initial months of operation,
vending sales accounted for 40 per cent of
the total concession volume. The candy
machine offers 21 varieties of candy priced
from 1 5 cents to 65 cents. The candy equipment
used is a National 21CE, with a
changer that will take any combination of
coins up to and exceeding the selling price
of any given item. Through the vending
bank you can obtain items from a selection
of 38 different items in the four basic
food machines. This concept, it should be
pointed out, gives you "an automatic candy
stand."
The capital expenditure for this set-up
is more than would normally be spent: but
the per capita which is obtained, which in
this case is just short of 40 cents, made
the expenditure most worthwhile. The machines
supplement the operation of a custom-tailored
candy stand which features a
whole coimter of level height, incorporating
a popcorn warmer and manual drink dis-
Continited on page 30
Walter Reade's Circle Theatre near Asbury Park, N.J., features a boldly designed
refreshment center that carries through the theatre's name. Included in the traditional
counter are popcorn, candy and soft drinks.
Western-states" motion picture theatre
operators, weathering the financial storms
of a "very critical period," examined everything
from popcorn to the best way to inspire
their concession center staffs to turn
a bigger profit at the recent ShoWesT '75
convention in San Diego, Calif. About 500
exhibitors attended the joint meetings of the
National Ass'n of Theatre Owners (NATO
and the National Ass'n of Concessionaires
(NAC) which dealt with the problems of
a shaky economy, product shortages and
rising
costs.
Participating in a panel discussion were
Stanley Lefcourt. Los Angeles, Individual
Paper Products; Al Lapidus, Encino, Calif.,
NAC president; Vernon Ryles, Portland,
Ore., president of Popper's Supply Co.;
Leonard Lowengrub, Los Angeles, Theatre
Refreshment Co.. Inc.; Jerry Ireland, Los
Angeles, director of merchandising for
Mann Theatres: and Sal Fasulo, Los Angeles,
director of merchandising for Metropolitan
Theatres Corp. Moderator Lefcourt
observed that theatre owners still had to get
through their economic problems and survive.
"Believe me." he declared, "we're not
through it yet."
Popcorn Prices to Stay Same
Theatre owners received small comfort
from the prediction of Lapidus that popcorn
prices, already rising, "will stay about the
same through October or November" as a
result of a low yield and frost damage to
this year's crop. The frost damage produced
a crop that is lower in quality, further adding
to the problem by giving the concessionaire
less saleable popcorn per pound.
Lapidus said. But both the quantity and
quality 'will be better next year," he predicted.
The panel and members of the audience
ranged over a wide field of refreshment
sales problems—from the quality of butter
substitutes for popcorn to the pricing of
candy bars and the profits likely to come
from a relatively new orange whip drink.
Ireland advised theatre managers to weigh
carefully the factors involved in offering
pre-popped corn instead of the freshly
popped variety, reporting that tests conducted
with the two types in several Mann
theatres in Los Angeles turned out inconclusive.
As a sidelight comment, he reminded
concessionaires that the odor of
freshly popping corn is "one of the greatest
sales potentials" when considering which
system to adopt.
The price of sugar and chocolate drew
particular attention from the audience and
panel. Ryles pointed out that the current
sugar prices are the result of warehousing
beet sugar in the U.S. and cane sugar in
the Philippines to keep the price up. Although
he reported standardized candy
prices were found to be best for the 240
Continued on page 31
I
The MODERN THEATRE SECTION

from
Wall Drapery System
I
esigns as infinite as your imaginatio
SHOW-A- RAMA 18
MODEL A. STANDARD PLEATING CLIP
MODEL B. COLUMN PLEATING CLIP:
SOFT, CURVED PLEATING GIVES AUDITORIUM
WALLS A FLOWING, ELEGANT LOOK.
MODEL C. PYRAMID PLEATING CLIP:
STRAIGHT LINE GIVES MODERN STREAM-
LINED LOOK.
:iNG CLIP:
LOOK OF FREE
HANGING DRAP-
ERIES, PLUS EASE
OF COLOR COOR-
DINATION.
WITH ECONO-PLEAT
m
EACH AUDITORI-
UM HAS ITS OWN
DISTINCTIVE
LOOK, WHILE FUL-
FILLING THE
ACOUSTICAL
NEEDS.
PATENTED ECONO-PLEAT BRACKET AND PLEAT-
ING CLIPS ARE DESIGNED WITH THE FUTURE
IN MIND, AS THE CLIPS ARE INTERCHANGE-
ABLE AND CAN BE MIXED OR REPLACED WITH
A DIFFERENT PATTERN WITHOUT REPLACING
THE BRACKET
ECONO-PLEAT OFFERS YOU MORE.
see us at N.T S. booth
BOXOmCE :: March 17, 1975

I
Better Picture, Sound Qualities;
Larger Theatres on the Horizon?
to D«l
By
Glenn Berggren
GLENN BERGGREN
Is everything going to continue the same?
HardK. In a world marked by trimmed
_ home budgets, trends
^^|fl||^ to smaller cars and
jl^^^^^n. tax reassessments, all
m \ cannot possibly re-
** '--
•
main the same.
Just what has been
1m ^. changing in the past
m ——— few years that can be
rl^^^^V' clearly defined and
^^PWP^^^ that might give us
clues to what new
changes we can expect
to see in the
future? Five years ago newly opened theatres
were quite deluxe, colorful and in
prominent locations. The era for installing
70mm projectors had just about ended,
xenon was just coming of age and there
was much talk of automation. Theatre
staffing was similar to what it was ten
years before. The concessions areas were
handled with the same counter service,
and there were still ushers. Newspaper ads
were large, and "Butch Cassidy" was continuing
to make money. In short, five years
ago, the theatre industry was quite different
from what it is now.
Newspaper ads have been trimmed in
many areas, perhaps due to costs. Now
what can we expect in the next five years?
Obviously, there will be more studies of
methods of reaching patrons. How about
more TV ads, and less total newspaper
space? How about more telephone offers
to reach groups, even neighborhood groups?
How about handling newspaper ads only on
Wednesday, Friday and Sunday, and with
more space in fewer issues? Economics and
marketing are going to dictate finding more
effective and less costly ways to reach the
public. How about a one minute synopsis
of the film recorded by one of the stars
and played over the theatre phone.
they feel the same when they are past 30?
did we? Of course the modem look in the
auditorium has not been tapped, really.
There are the screens without drapes, hung
outward from the front wall with some
curved shape to the side walls. More attention
has been given to an illusion, just
so that newer theatres will look different
inside.
Combination Purpose Auditorium
We have had only three major peaks or
rising trends in the industry since 1940:
during WW II; then the business bulge after
Cinemascope, Todd-AO and other new
processes; and then with the host of new
shopping center theatres. So what is new?
We can't rock everyone with an earthquake
forever. One of our forefathers said something
to the effect, "The public will ever
seek three things: novelty, novelty and
novelty." So "what's new" will always be
the watchword. In the next five years,
there
will be direct emphasis to cause new shopping
center theatres to appear different
from those built during 1960-1970, and
Dtiicli different from those of the 1930-
1960 period. Perhaps the public will begin
to equate the extra small theatre with its
large color TV and its home movies. That
sounds dangerous to future business.
So, it seems the trend will be larger again,
and more deluxe. Undoubtedly, there will
be an offshoot of theatre auditoriums in
combination purpose. Perhaps a chain store
might incorporate a movie into its store
so that it can hold homemaking classes and
talks or slide shows during the day, while
presenting a theatrical movie at night.
The coming concession pattern is already
established in that the full service
counter system is giving way to vending
machines and cafeteria operation. It is part
of the long trend toward depersonalizing
the theatre: serve yourself, seat yourself,
feed yourself, start
not quite that far!
the show yourself. Well,
Aperture and lens heal reduced. First
surface Dichroic Reflectors witli two
year coating guarantee, project more
ligtit because it is reflected from tlie
front surface, witt\out passing Itirougli
tlie glass.
Strong also produces silvered reflectors
for all makes of lamps and is
able to supply reflectors for many
discontinued lamp models.
STRONG ELECTRIC/
Holophane
Division
Phone (419) 248-3741
11 City Park Avenue • Toledo, Ohio 43697
A JOHNS-MANVILLE COMPANY
'Pseudo
Palace'
Theatre size has been shrunk into small,
rectangular modules. Gone are the huge
palaces. However, I think there will be more
than one exhibitor who will attempt to
create the "pseudo palace" within the next
five years. What is to stop someone from
tearing down an old downtown theatre,
removing all the fancy trim and installing
it in the shopping center "palace," complete
with chandeliers, statues and all. With ticket
prices going up to $3 and shortly to $-i
or $5 or $6, the public will seek the
deluxe theatre, perhaps boycotting the old,
the dirty and the plain.
The public is beginning to talk about
the crowded mini-theatres. Could it be they
don't like little theatres. What then? We
have trained a whole generation of young
people to attend 300-400 seat theatres. Will
There probably will be an emphasis toward
placing a theatre and a cafeteria
back-to-back, with a wider variety of food
being offered with faster and more efficient
service. How about a theatre in the middle
with two different fast-service walk-in
restaurants on each side and each with a
food counter in the lobby? How about
dessert and coffee before the show? The
soft drink folks are going to have to help
to maintain their theatre business, though,
with more assistance and more equipment.
The equipment will have to be specialh
tailored in order to meet the demand of
the theatre rush so that no one will walk
away without having been served. Everybody
loses on that score. There will be more
food service, perhaps even including beer
and wine in the theatre in the future.
Continued on page 28
i
The MODERN THEATRE SECTION

Continuous
Performance
RotoMatic
The hirst No-Rewind System
DP-75
Academy
Successor to
A ward - Winning A All
FP-23
Fnr 35mm I'ortubility
FP-20
The "Ultimate"
35mm Projector
FP-16
The "Professional'
16mm Projector
"Continuous performance" is the keynote of our
industry. To keep the show going your equipment
must be dependable, easy to handle and boast a
long lifetime of service.
Any one of our fine products can be used as an
example. Kinotone's FP-20 35mm projector, a
standard in the industry, has proven its ability by
exceedin g the expected lifetime of comparable
projectors. We expect nothing less from our equipment
- and you shouldn't either!
Another "continuous performer" - not the latest,
but the greatest - is Kinotone's ROTOMATIC, the
First
no-rewind system. The only system available
for all 35mm, 70/35mm and 16mm equipments. It
can be installed without shutting down your operation
and eliminates rewinding, changeovers and
costly film damage.
Kinotone's fine line of equipment includes projectors,
transistorized solid-state sound systems, automated
control systems, customized prewired, plug-in
master control centers, automatic lens turrets with
remote focus and framing, a complete line of light
sources, replacement parts for all equipment and
our newly introduced FP-20 Rock 'n' Roll automatic
projector.
To learn more about Kinotone's superior products,
fill out the coupon or call (201) 488-8484.
KINOTONE INC.
150 Atlantic Street, Hackensack, New Jersey 07601 (201) 488-8484
Name
Company
Address-
KINOTONE INC.
City- State. Zip-
BOXOFFICE :: March 17, 1975

AnENTION,
Mr.
REPLACEMENT
PARTS
AVAILABLE
BRENKERT-STRONG
MOTIOGRAPH-DE VRY
CENTURY -MAGNARC
WENZEL-ASHCRAFT
RCA-SIMPLEX-WEAVER
For
40.000
Different
on hand for
Parts
your
immediate needs.
Exhibitor-
RECONDITION-
REPAIR-MODERNIZE
YOUR PROJECTION
EQUIPMENT
QUALITYPRODUCTS"
specify parts manufactured
^
by WOLK
CONTAa YOUR LOCAL
THEATRE SUPPLY DEALER
EDW. H. WOLK, Inc.
MANUFACTURERS OF
REPLACEMENT PARTS & ACCESSORIES
1241 South Wabash Ave.
Chicago, Illinois 60605, U.S.A.
Cable "EDWOLK"
Area Code 312-939-2720
Projection and Sound
Quality Lens, Aligned Lamphouse
Required for Most Desirable Image
By
WESLEY TROUT
Every exhibitor wants to have
the best picture possible for his patrons.
In order to present
a screen image with
good overall focus, it
is necessary to have
high quality projection
lenses with the
right type of screen
surface and projection
lamps with adequate
light output.
Greatly
improved
lenses are now obtain-
IVesIey Trout
^j,,^ gg,,^^ definition
in recent years has been obtained from
more highly developed optical glass in
lenses and from added refinements in lens
making by leading manufacturers of projection
lenses. Now we find modern makes
of lenses have sharp enough dinition. flatness
of field and freedom from color
fringes. No matter how good a lens is,
however, it's still of the utmost importance
that projection lenses are kept clean. Dirty
lens surfaces will cause poor focus and
considerable loss of light.
Quality Lens Best Investment
One of the best investments you can
make in obtaining fine picture quality is
to get a projection lens of known high
quality and manufactured by one of the
leading companies. You will obtain better
definition from the center to the edges of
the screen. In addition, using coated lens
surfaces will produce an increase in light
output.
Projection lens glass absorbs but a small
percentage of the light passing through the
body of the glass. Absorption of good crown
is given as 1 to 1.5 per cent per centimeter
(..'937 in. plus) of distance covered by the
light. Flint glass absorption is just a little
higher. Poor quality optical glass may absorb
as much as five per cent of the light
per centimeter of thickness. Projection lens
manufacturers, of course, use only the very
finest combination of flint and crown glass
in order to prevent light loss as much as
possible.
It is cxtremch important that the picture
be bright enough to be seen easily by
the patrons. Early pictures were projected
in almost total darkness and on a small
silver screen. Due to wonderful improvements
in projection lenses, projection lamps
and screen surfaces, this is no longer necessary.
Theatres have been greath increased
in size, resulting in more light being necessary.
Thanks to faster lens, special lens
coating and projection lamps that produce
plenty of light for any size screen, more
light has been made available.
Naturally the exhibitor wants a bright
picture, but along with this requirement is
another important factor—contrast! Contrast
refers to a picture's sparkling highlights
and rich, deep shadows free from
"grayed-out" or "muddled" effects of spilled
light. The picture must have the right contrast
in order to be "easy to look at." This
desired contrast is helped by anti-reflection
coatings on all the surfaces of the lenses.
By virtually eliminating multiple reflections,
these special coatings insure that no stra>
light reaches the screen— at least through
the projector lens. No stray light should
fall on the screen from the auditorium
lights, either.
We find that the limit has been reached
in the trend toward "faster" projection
lenses. A "fast" lens is a large lens, and
the space available to handle excessively
large diameter lenses in existing projectors
is
limited.
Projection lenses differ widely in the
matter of definition or picture sharpness.
Here the projection lens manufacturer designer
is faced with a dilemma: brilliance
vs. definition. Of course, a "faster" lens
gives a brighter picture but is more difficult
to design for good picture definition.
It is true that adding elements to the lens
can improve definition. However, doing so
obviously reduces the light transmission a
little.
Fine quality motion picture projection
lenses are made from highly developed
optical glass (flint and crown glass) and
from improved methods of manufacturing.
Resulting are sharper focus, flatness of
field and complete freedom from color
fringes that satisfy completely the most
critical observer. There is absolutely no
excuse for projecting a picture that has poor
definition and inferior overall focus.
Accuracy Alignment Important
Accuracy of alignment is very essential
to good screen presentation. It is of paramount
importance that the light source
reflector, aperture and projection lens be
held rigidly around a common axis. Modern
makes of projectors provide accurate and
sturdy brackets for the lenses with excellent
means of focusing the picture. These
lens mounts are now very rugged in construction
and will hold the lens tight so that
there is no vibration.
Most all modern types of lenses are of
a one-piece lens barrel construction for
better alignment. Some mounts are made of
high strength aluminum and finished with
the Alumilite process. This special process
Continued on page 12
I
10 The MODERN THEATRE SECTION

I
ncii
PROJECTION
AND SOUND
Continued from page 10
imparts a permanent, ntin-flaking and nonreflecting
finish to the interior of the mount.
The aluminum mount also has the advantage
of producing less strain on the lens
holder, because of its lightness, thus giving
longer service.
Sometimes when changing lenses in a
projector, the size of the picture changes
just slightly, although the focal length of
the new lens is the same as the old one.
The reason, we find in many instances, i"-
that no focal length is absolutely exact.
even though companies try to make it the
same during the manufacturing process. The
difference is very, very little and of course
can be taken care of by the masking. An
imdetectable variation at the projector might
become noticeable on the screen, particularly
if the new lens does not quite fill the
screen to the masking.
To avoid this annoyance, Snaplite projection
lenses were supplied, with the focal
length tolerance on the minus side. For
instance, if a 5-in. Snaplite lens showed
any deviation, it would be, say, 4.983 in.
focal length. This will give a picture slightly
larger than with an e.xact 5-in. lens, so no
trouble would be experienced in filling the
screen. In most all cases involving changing
of lens with a new one, picture size can
be taken care of by adjusting the masking.
We have always recommended that the
picture project over the masking at least
three or six
inches.
Spherical aberration is that quality of an
uncorrected lens that focuses light rays
passing through its various zones (at different
distances from its axis) at different
distances from the optical center of the
Continued on page 14
RCA's
Theatre
Sound
Technicians
are alive
and well
throughout
the
United States
keeping the
show on.
CENTERING
REFLECTOR
PLUG
ANODE SUPPORT
RETAINING
PLATE
ALIGNING
TUBE
TEST Yc:\
APERTURE .^.'\
DUMMY
LENS
WEIGHT
Alignment of Strong, xenon lamps
With a xenon projection lamp it is imperative that the optical system is aligned
exactly with the projector optical system in both the vertical and horizontal planes.
Manufacturers furnish an alignment kit with their lamp so that it can be perfectly
aligned and give maximum light output. The string system used in the above
drawing is excellent and will do a good alignment job.
RCA Service Company
A Division of RCA
BIdg. 204-2
Cherry Hill Offices
Camden. N.J. 08101
IL
The KNEISLEY Lamphouse to
Remember when Equipping Your Theatre,
"XENEX n
—wrrte for tree details—
• It's moderately priced, ruggedly constructed.
Clean styling. Complete rear instrument panel
Access to interior through full hinged doors.
• Horizontal lamp and 14 inch dichroic reflector
provide greater light pickup and excellent
screen coverage Focusing and beam controls
provided.
• Accommodates 1000 through 3000 watt lamps.
Light output with 2000 watt lamp: 22,600
lumens.
• Adjustable nose cone,
• Magnetic arc stabilization properly positions
arc tafi flame around anode, increosing lamp
life.
• Blower cooled heavy duty monuol igniter and
manual douser are standard. Automotic ignition
available for automation.
THE KNEISLEY ELICTKC COMPANY, P.O. BOX 4692, TOLEDO, OHIO 43620
12 The MODERN THEATRE SECTION

PROVEN PRODUCTS
make
our
electronics
division . . .
BETTER THAN THE REST!
LP270
ELECTRIC THREE PLATTER
FILM SYSTEM
REWINDS
AUTOMATICALLY
DURING PROJECTION
AV2 HOURS
UNINTERRUPTED
PROGRAMMING

PROJECTION
AND SOUND
Continued from page 12
lens. The further from the axis a ray passes
through, the closer to the lens it will be
focused. Lenses are corrected, of course,
for various faults.
Working distance of a lens is the term,
applied to a motion picture projection lens,
denoting the distance from the surface of
the photographic emulsion on the film,
when it is in position over the projector
aperture, to first surface of the lens.
Lens corrections refers to the grinding
of lens surfaces and the combining of
lenses of glass of different refractive indices
so that spherical aberration, chromatic
aberration and other faults inherent in
lenses are corrected. Combinations of flint
and crown glass are used in the manufacture
of projection lenses.
Chromatic aberration, caused by an uncorrected
lens or an improperly corrected
lens, tends to separate white light into its
component elements or colors, focusing
the colors at different distances from the
optical center of the lens. This fault, of
course, is corrected by combining lenses
of crown and flint glass having convex and
concave surfaces, or in other words, positive
and negative lenses in a high quality
projection lens.
The ray of light impinging upon a reflecting
surface is called the incident ray and
the ray that rebounds from the surface is
called the reflected ray.
Free diameter is the diameter of a lens
that is free and open to the passage of
light.
The life of a motion picture projection
lens is indefinite since it is made of metal
and glass with no moving parts to wear out.
Care should be used in handling and storing
a lens, keeping a lens cap on top and bottom
when not in use to prevent any dust or
oil from accumulating on the surfaces.
When a lens is not used and is out of the
projector, it should be stored in a cabinet
in the projection room in order to keep it
dust free and to prevent it from being damaged.
We find projectionists in many booths
set extra lenses on the floor when the picture
ratio is changed. This is a very, very
poor practice because there will always be
some dust or oil on the floor, and lenses
can be easily knocked over and broken. A
high quality projection lens is expensive
and should be given proper care by the projectionist.
Never Open Lens
Never, never open a modern projection
lens for cleaning, as it is hermetically sealed
to exclude oil and dust from getting inside
the lens. If oil ever does get into the interior,
or if the lens is damaged, send it to
your local theatre supply dealer. He will
send it into the manufacturer for repairs.
Most all dealers carry a stock of projection
lenses and can send you a loaner while yours
is being repaired. Don't attempt to do it
!
I
The above photo of iincoated (left) and coated projection lenses, shows
marked reduction in reflections and freedom from glare in the coated lens.
A coated lens surface gives considerably more light than an iincoated one
and gives better contrast in black-and-white prints and more natural beauty
in colored prints.
yourself, as you may completely ruin it.
The best investment in picture quality is
a good projection lens—one of the newest
tyf)es with all its wonderful improvements
in design, sharper overall focus and increased
light on the screen. The investment by
any size theatre should be considered small
and will certainly pay big dividends at the
boxoffice. Have you tried out the newest in
projection lenses, or do you already have
Continued on page 16
Special rudio trunsniitter,
16,000 ft. film transport.
14 The MODERN THEATRE SECTION
I

We've pulled the string!
V
.y\
Announcing
ORCON II
VERTICAL
OPERATION
HORIZONTAL EFFICIENCY
Academy-Award winning Orcon lamphouses revolutionized the theatre
industry. Now ORG introduces Orcon II. Incorporating a lamphouse, power
supply, a self-contained dual solid-state sound system, an automation
system and circuit breaker panel in a single cabinet, Orcon II has
started a second revolution. The reasons? Orcon II combines proven
components with a break-through idea — the high efficiency and light
output of horizontally mounted xenon bulbs with the longer life of
vertically mounted systems. See your dealer, or write us for details. You'll
see why ORCON II is "The Best of Two Worlds."
/.•
See it all at SHOW-A-RAMA, Booth 27-28. Ul^
Optical Radiation Corporation
6352 N. Irwindale Avenue, Azusa, Calitornia 91702 • (213) 969-3344

I
PROJECTION
AND SOUND
Continued from page 14
high quality lenses? Better proiection pa\s
at the boxoffice, believe me.
By the way. using short focal lenses
necessitates having a mechanism equipj)ed
m\h a heavy lens mount, so that the lens
will be held very rigid in order to maintain
a satisfactory good overall focus.
Of course, the use of short focal lenses is
olten necessary for 35mm screen projection
in newer and smaller theatres. Short focal
lenses are now available in focal lengths to
meet all requirements, and they will deliver
a very satisfactory picture. When short focal
lenses are employed, they require critical
focusing but the alert projectionist can keep
the picture in good focus if the lenses are
of good quality and arc a well-known brand.
All of the newer projection lenses have
been corrected for practically all types of
.iherration. however, some prove out better
than others in certain uses. The lens to he
used in any given condition is one which
produces the sharpest field over the greatest
area of screen, and which also has a minimimi
amount of astigmatic, spherical and
chromatic abberation.
With the exhibitor having selected the
finest quality projection lenses, and knowing
from screen tests exactly what such
lenses will accomplish, the projectionist
then should be able to easily maintain this
same sharp focus at all times, if he is alert
and takes pride in his profession, unless of
course the film is badlv buckled.
SOUNDFOLD
was specified in more new theatres during 1974 than any
other wallcovering. There is only one SOUNDFOLD. Don't
settle for imitations. Clip the rapid quote below and send it
to us, we'll do the rest.
Rapid Quotation Form
Use this card to obtain tnst pricing on any Soundfold
installation.
Soundfold Inc. installs
Wall height at highest point
Wall length .
Send me a full color brochure
Client installs
Please have your representative call on us_
Or call collect, Art Sickels, President
513-228-3773 or 513-293-267 1.
Soundfold Acoustical Fabric Wallcovering Systeni • P.O. Box 2123 • Dayton, Ohio 45429
U.S. Patent No: 3,185,207
Before we proceed further in
our discussion
on projection optics, let us present
some definitions that are very important to
3 practical understanding of the optics of
motion picture projection.
The speed of a projection lens is the
ratio of its focal length to its aperture,
and it is expressed as its f-number. A 6-in.
lens with a 2-in. aperture has a speed of
f/3. The faster a lens, the lower the f-uLimber
and, in the theatre, the brighter the
projected picture, of course.
One final definition to consider is standard
focal' lengths. Motion picture projection
lenses are manufactured in standard focal
lengths and are carried in stock by leading
manufacturers of theatre lenses and are
generally distributed through local theatre
supply dealers. Dealers carry a stock in
sizes to fit most needs.
Clean Lenses Daily
Projection lenses should be cleaned every
day. It is important to keep all lenses
scrupulously clean and well polished. Lens
cleaning tissue and lens cleaner are both
available at leading theatre supply dealers.
Even a finger mark can mar picture sharpness.
Loss of light is not the only evil effect
of dirty lenses. Deposits of dirt and dust
can disperse, diffuse and misdirect a portion
of light rays. As a result, the lighter shades
in the screen image are made still lighter
and the blacks become a dirty gray. The
picture, instead of being "snappy," is dull.
A satisfactory picture is one that has good
"contrast." The picture should be "pleasing"
to the viewer. A perfectly projected picture
is what every theatre should, and can, have
provided your theatre is equipped with the
right type and size projection lenses.
The best way to improve drive-in theatre
brightness is to use the fastest available
optical system. With a fast lens coupled
to a reversed anamorphic adapter, screen
brightness can be made almost the same
for Cinemascope and widescreen presentations.
There is no excuse for poor screen illumination
in drive-in theatres today with nev\
high-power projection lamps available and
faster and better projection lenses. Also,
there are screen coating materials now obtainable
for refinishing dirty or old screen
surfaces in theatres from leading theatre
supply dealers or screen manufacturers.
Dull and poor picture definition is often
due to dull screen finish and not always
to inadequate light output from lamps. How
long has it been since you had your screen
refinished?
Keep this in your mind if you are interested
in keeping your patrons coming back
to your theatre. Because screen size has
greatly increased over the years, resulting
in the picture being made to cover, or
dominate, the audience's field of view, it
must have better quality and focus than
ever before. Moreover, because picture sizes
are extremely large, the projectors must be
maintained in top running condition. Every
defect in projection will be greatly magnified
now. Keep the intermittent movement
Continued on page 36
16 The MODERN THEATRE SECTION

angle
.
"For
best value
in a
supporting
role."
n? Why is the Irwin Citation the hottest chair in
the theatre business? Because it's the best value .
at a surprisingly reasonable cost, it's
.
the only really
modern theatre chair on the market today. When you install
the Citation in your theatre, here's what you get —
"A The original one-piece injection molded (not vacuum
formed) linear polyethelene back. No repainting ever
again. No exposed screws. Mar resistant and dent-proof.
Contemporary design with an attractive textured finish
to complement your modern theatre. The one-piece back also
forms a protective channel around the back cushion
to protect it and prevent "finger-tipping."
"k Comfort — with the Irwin option of allowing you to
select three different degrees of pitch at installation — 16",
20°, or the unique "Comfort-Slope
"
of 24°. And it's
quiet, with squeak-proof insulated clips and springs.
"At
The exclusive Irwin "Quick-Change" seat cushion
for ease of maintenance and seat rotation allows authorized
seat removal in seconds ... no hard-to-get-at screws.
"X^e^rwin Qtatiori
ir' All these features including quality construction
(of course the standards are steel, the modern structural
material) and luxurious comfort ... at far from luxurious
prices . . . are the reasons the Irwin Citation has met
with unprecedented acceptance. Call us or your
Irwin distributor and make your theatre really modern with
the Irwin Citation, the best value in a supporting role.
Irwin Seating
Company
P.O. Box 2429-B
Grand Rapids. Mich. 49501
BOXOFFICE ;; Murch 17, 1975 17

I
Astute Insurance Planning Helps
Exhibitor Prepare for Unexpected
By HAROLD J. ASHE
T. he current changes in the economy
and prospects for the near future
emphasize that there is one certainty in
business life: the certainty of uncertainty.
And those who are caught unprepared for
these uncertainties often face difficulties.
Even a well-rounded program of insurance
providing for many contingencies cannot
cover all hazards to which a business may
be exposed. Mindful of possible adverse
conditions that may cause setbacks, managemcnl
rnusl provide forms of insuriincc
in areas of finances and plans for meeting
any type of emergency that may occur
that will affect the operation of the business.
Whether a business is large or small,
resources are important in proportion to
its needs.
The national or local economic condition
at any given time is only a partial
determination of success for an individual
exhibitor. Management that has carefully
provided for possible financial emergencies
can and does continue to prosper with
little or no setbacks. Management regards
the business as the prime source of income
and therefore it gets first consideration in
any financial moves for investment.
During a lengthy inflationary period accompanied
with prosperity, some exhibitors
may he inclined to abandon ordinary caution.
Ihey are swayed to a great extent
by the general glow of prosperity. They are
understandably desirous of at least keeping
up with, and if possible, making financial
gains from continuing inflation. The
unwary ones are greatly influenced by the
general attitudes of friends, certain "financial
experts" and others who give the
impression there will be a never-ending
growth with accompanying inflation. Investments
are spread thinly over a large
number of holdings in small quantities,
with the expectation of making a quick
profit. Often investments are made in properties
exhibitors know little or nothing about.
Credit buying becomes more and more a
way of life. They may live way beyond the
means a prudent financial management
would permit.
While this period is extremely favorable
lor retiring obligations and creating a sound
capital base for the theatre, funds may
instead be channeled into less secure speculation.
The business may have its capital
base depleted. A recession period could
descend, finding the exhibitor with obsolete
theatre equipment and fixtures. The business
may also be in need of other modernization
in order to maintain its competitive
position. Earnings could suffer from this
lack of foresight. Under these conditions
an exhibitor may need to sell some holdings
sooner than expected, possibly even at
a loss, in order to obtain cash to run the
business. This may be especially so when
loans are hard to get, and interest rates
are exorbitantly high.
Maintain Optimistic Attitude
An optimistic attitude is a sound and
probably necessary philosophy for establishing
a materially successful theatre. It should
certainly be the general guide to material
success. But material success is more reliable
when optimism is backstopped by a
realistic appraisal of what resources are
needed to prosper in every kind of economic
weather. What is sufficient for prosperity
can be woefully inadequate in a recession.
What may be enough for a short
recession may be insufficient to meet the
strain of a long one. And what may carry
one through a recession may not be the
correct type of cash reserve to weather .i
severe national financial crisis even for one
month.
In addition to a recession, the following
situations could all cause moderate to severe
financial strain. If an exhibitor has his
capital spread too thin in many investments
and especially if he is also heavily indebted
for credit purchases, he may have little or
no financial reserves that are easily available
when needed.
A decline in gross receipts can occur
because of events beyond the control of
Continued on page 20
18
The MODERN THEATRE SECTION

we deliverthe best bulb,
warranty, inventory and service.
And that'll brighten anybody's day.
Today, more theatre owners are
depending on OSRAM Xenon bulbs
than any other.BecauseOSRAMisthe
standard of the industry Nobody
makes a better Xenon bulb than
OSRAM. We've already proven thatandsohasourcompetition.Andnow,
to go with our bulbs, we've also got
the best inventory and the best personal
service.
OSRAM Xenon bulbs are ready to
be shipped from our large off-theshelf
OSRAM inventory.
They're available in a full
line of vertical or horizontal
burning bulbs. And if itstechnical
assistance you want,
our staff will help you with any questions
or problems you may have.
So whether you're converting to
Xenon, installing a new automated
operation, or just replacing your old
bulb-insist on OSRAM.
Ask for our new OSRAM catalog
today Contact your local theatre
equipment dealer or Macbeth Sales
Corporation, RD 5, Jeanne Drive, Newburgh,
New York 12550. Telephone:
(914) 564-6500.
Macbeth
Salos Corporation
SuOsiQiary of Kollmorgen Corporation
U.S.A. disulbutof tor OSRAM Lamp$

Insurance
Planning
Continued from page IS
management. There could be a sharp decline
in farm prices in an area tied to a
farming economy. A drought may be even
more disastrous. A one-industry town may
have a prolonged strike. Larger towns and
cities may have heavy layoffs, accompanied
by some strikes in some industries. There
may be unusual and severe competition
from a new theatre established in the same
area.
There could be a tighting of credit
sources. Sometimes an exhibitor may not
be able to get loan, or a loan may be
only partially granted. A more remote
possibility is of some bank failures. In
such a situation, ready cash may be unavailable
for an uncertain period of time.
There could be difficulties in meeting payrolls
and other business obligations— or
even having enough ready cash to meet
living costs if a crisis hangs on longer
than a few days.
While theatre earnings may hold up
reasonably well, other income could sharply
decline. An exhibitor who has been
counting on such income to service various
obligations, such as mortgages on incomeproducing
properties, may have to make
some sacrifices. He may have to sell some
holdings under unfavorable conditions to
save other properties. The smaller the
equity, the greater this risk.
There is always the unwelcome possibility
that an exhibitor could have a severe
Whatever the weather
Wagner draws a crowd
A rainstorm is no time for a picnic, but
it's a great time for ttie movies. So, draw
a crowd witfi Wagner legible letters and
marquees, designed to make your movie
message stand out in any weather, even
at a distance. Wagner thick, 3-dimensional,
high contrast letters are highly
readable at any angle, too. They're
uniquely designed with a highly visible
90 " edge, broader width of stroke and an
exclusive matte finish that assures readability
even in direct sun glare.
Wagner marquees are constructed of
stainless steel frames and unbreakable
filon background or of economical metal
(Enduronamel panel assembly) for outlying
drive-ins. Letters are made of virtually
indestructible ABS plastic— the
same material as NFL football helmets.
And they're available in all colors ranging
from 4" to 17" high. With aluminum
letters from 6" to 30".
Contact your theatre supply dealer or
write direct for full details about Wagner
legible letters, marquees and our handy
Mechanical Hand. Rain or shine, let
Wagner draw a crowd to your theatre.
^VAGNER SIGN SERVICES
3100 Hptsch Street • Melrose Park. Illinois 60160
National Advertising Company ^[Y]
lengthy illness which keeps him away from
his business. There is insurance to pay
for medical costs, and possibly for loss of
earnings. Nevertheless, the business loses
his services, drive and know-how. If hired
management is less than competent, there
will be a down-turn in business earnings.
He could lose a good many customers to
more alert competition. And it could take
a long time after his recovery before he
reaches his former earnings level.
Scrutinize
Finances
It will likely be well worth his time for
an exhibitor to sit down and realistically
look at his financial structure. Some exhibitors
may be in good shape financially.
Others may need to do a little extra backstopping,
even though they are generally
prepared for most emergencies. Those that
are in moderate to bad shape may have to
make some hard decisions. The aim is to
reduce the chance of possible losses to a
minimum, to prosper and grow in any
economy whether nationally or locally.
Some exhibitors may decide that they
really can wait a little longer to purchase
some big ticket luxury items such as a
new boat, or that they can take a less expensive
vacation than originally planned in
favor of building a more adequate financial
reserve. Solutions will come much harder
for an exhibitor who belatedly realizes he
is getting into worse and worse financial
shape. When his investments are spread
too thin, with only small equities in each,
he may institute a planned program to reduce
the number of his holdings so equities
can be added-to in those he retains.
He will be fortunate if he is not hard
pressed by time in making these adjustments.
He may liquidate some holdings
without making any sacrifice to do so. He
may keep his present net worth or even
increase it.
When a large amount is owed on credit
purchases, every effort should be made to
reduce credit balances. Purchases should
be made on credit only for truly needed
large-ticket
items.
Sometimes the solution may be found
only in a spartan determination to reduce
his manner of living to the realities of his
financial circumstances. If he has been
living up to the last dollar of his income,
this may explain his inability to reduce his
outstanding obligations. Some could even
be living beyond their means.
A realistic effort needs to be made to
build up the type of financial reserves
necessary to meet the unexpected and to
carry a business over a period when earnings
could be depressed.
I
I
Pass Along Tire Mileage Tip
Drive-ln operators might earn some goodwill
points by passing along information to
their patrons from the Tire Industry Safety
Council, which suggests learning the telltale
signs of underinllation and cilhor rclati\eh
common tire-wear problems can mean
longer Ireail life and safer driving.
20 The MODERN THEATRE SECTION

cover ipiy screen^
X-60B Systems for indoor
screens over 40
drive-
feet wide and all
in screens.
Strong offers the
ultimate in Xenon systems. The lamphouses
use horizontally mounted bulbs for
maximum collection and transmission of light to
film aperture. Strong systems project a
minimum of heat, fit all standard projector
bases and are pre-wired for simple
adaptation to most automation systems.
Union Made in U5A.
Lume-X Systems for
screens up to 45 feet
wide.
STRONG ELECTRIC/HOLOPHANE DIVISION
1 City Paric Avenue • Phone 419-248-3741 • Toledo, Ohio 43697
JOHNS-MANVILLE CORPORATION
THE WORLD'S MOST EXPERIENCED MANUFACTURER OF PROJECTION ARC LAMPS
Strong also manufactures Futura and Magnarc Carbon Arc Lamps.
BOXOFFICE ;: March 17, 1975 21

'
. . . The Concession Industry Will
Continue to Grow .. .:' Al Lapidus
Reflecting on the growth of the concession
industry from its modest beginning to
the billion dollar industry it is today, National
Ass'n of Concessionaires president Al
Lapidus told convention delegates meeting
in Minneapolis, "I am fully convinced that
the concession industry will continue to
grow just as rapidly in the future as it has
in the past."
"The doomsday talk that we hear and
read about today," Lapidus continued, "does
not signal the end of a healthy national
economy. Sure it will slow it down for a
while, and the recession-inflation we are
experiencing is distressing, but it isn't disaster."
He noted that the economy has always
been cyclical.
Lapidus told the delegates—more than
100 theatre, park, auditorium-arena, recreation
and other leisure-time concessionaires
in the upper midwest region gathering for
their first seminar last month—that consumers
will still have cash to spend on hot
dogs, hamburgers, popcorn and soft drinks,
provided "we price the items reasonably,
and serve quality products." He concluded
his remarks by saying that this time affords
"a tremendous opportunity for creative
people to merchandise and increase sales as
long as we do not cut our quality or portions."
The two-day seminar at the Minneapolis
Convention Center also included a discussion
by Winston R. Wallin, vice-president
and general manager for Agri-Products division
of the Pillsbury Co.
Backgrounding commodity grains by
charting their 4-per-cent-a-year price increase
from 1967 through 1972 and the
rapid escalation in their prices which lasted
modity, not only being consumed by humans
and animals, but supporting the entire
livestock industry as well. At the present
time, he noted, the world's grain reserves
have declined to about 10 per cent of production,
or a little more than one month's
supply.
As nation's become more affluent, Wallin
commented, they begin to eat more meat
and eggs and drink more milk. At the same
time, the livestock is eating the grains as
food. "Livestock of the rich world," Wallin
quoted Michigan .State University professor
Dr. George Borgstom, "is in direct competition
with humans in the poor world."
According to Wallin, the population of
the world is now 4 billion. With 2-per-centa-year
increase, a 6 billion population can
be expected by 2000. "If everyone on earth
ate the way the Americans do," Wallin said,
"the earth would support less than 2 billion
people. But if everyone ate the way the Indians
do, the earth would support close to
6 billion people."
Speech
Highlights
GOLD MEDAL
the profitable ''new" name
in theatre popcorn equipment.
Since 1965 Gold Medal has
been the nation's leading
manufacturer of popcorn
equipment - for good
reasons - profit, performance,
dependability. Isn't it time you
experienced Gold Medal's new
ASTRO-POP, CORNADO, or
CITATION Poppers. Any of
these units, plus FLAVACOL
special seasoned salt, will help
you merchandise popcorn
better, faster, and more profitably.
125 Gold Medal Distributors
to serve you. Write today
for complete details and name
of the dealer nearest you.
until last November, Wallin said grains
were the largest and most basic food comiitllllllliHiiiillliiiiiiiimi
GOLD MEDAL PRODUCTS CO.
1853 Freeman Ave. • Cincinnati, Ohio 45214
Other highlights of Wallin's speech include:
• Because of world economic growth, effective
per capita grain consumption has
increased in developed nations. This, together
with the population increases and
stable per capita consumption in developing
areas, has accelerated total grain usage.
Continued consumer pressures to improve
diets in almost all countries can be expected.
• Crop production costs have increased
dramatically primarily as a result of more
e.xpensive energy as manifested in the cost
of fuel, electricity, fertilizers and chemicals.
For this reason, prices are unlikely to ever
decline even close to levels of a few years
ago.
• There will continue to be sizable fluctuations
in world crop production based on
variable weather conditions in the major
producing areas of the world.
• The American consumer will be expected
to compete in the world market for
foodstuffs and only under extreme emergencies
will
export controls be initiated.
• The per capita consumption of grain
will increase very slowly in the less developed
nations.
• Inequities in
food consumption between
nations will continue indefinitely. There will
be a constant struggle between the wants of
the rich nations and the subsistence requirements
of the poor nations.
Another speaker, Aurel Stuart, manager
of field sales program development for
Ccutiraied en piiee .
f
22 The MODERN THEATRE SECTION

WhetheryouVe
popping com for 50
or 50,000
you can't afford to
gum up the works.
People and popcorn.
All the reason you need to
be using Durkee Pop'AII and
Dress'AII.
Pop'AII and Dress'AII were
developed by Durkee Research
and Development especially for
the needs of the concessionaire
industry.
Pop'AII is the liquid popping
oil that goes to work fast, keeps
a steady stream of superior
popping, and has a very higfi
smoke point.
Pop'AII doesn't gum up
equipment, saves you time,
because it's easy ^ ^^ ~
to clean. So you
don't lose money
on popcorn that
never gets
popped.
And Pop'All
adds a certain
buttery salesappealing
color.
t '
^PopAU'
'
^
Durkee Dress'All is a buttery
flavored, colored topping oil
that adds the final buttery taste
appeal people like.
And because Dress«AII is a
liquid, it dispenses easily, even
without a butter dispenser.
So no matter how many
people you're
popping corn for,
you need Durkee
Pop'AII and
Dress'AII.
They won't
gum up the works.
0upl^e
bbb. DURKBE FOOD SERVICE CROUP
BOXOmCE :: March 17, 1975 23

.
.
I
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Designed to Make
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BUTTERCUP POPCORN WARMER
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COMPACT in design, its capacity
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Two FAST operating elevator wells
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EASY TO CLEAN. Twin elevator wells
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The
HOLLYWOOD SERVEMASTER CO.
4 Division of Supurdisplay, Inc.
1109 N. Moyfair Rood, Milwaukee, Wise. 53226
Phone: (414) 774 8467
Upper Midwest MAC
C'lntmtipti from past 22
Coca-Cola USA, lold NAC dolcgalcs that
today's consumer is definitely reacting to
higher prices, searching as he is for the best
value he can find. Stuart illustrated his point
with an example of a small west-coast chain
of fast food operations increasing its soft
drink prices by 25 per cent. "They experienced
a 50 per cent drop in soft drink sales,"
Stuart said, and added, "there is a price-size
breaking point in soft drinks where the customer
will switch to more costly beverages
or decide to have none at all."
Stuart also told the group that pricing and
promotional strategies are a vital part of
action which is consumer-oriented. They can
have the effect of not only maintaining
present profit levels, he said, but of actually
increasing total profits. He explained a balanced
plan of action must include a.) a
greater use of branded products which consumers
know, trust and prefer; b.) value
pricing programs; c.) greater emphasis on
quality control programs to insure maximum
yields and maximum consumer satisfaction;
and d.) promotional programs to increase
total traffic, to build up the average check
and to alter food and beverage mix to sell
more of those items that have the greatest
input on total sales.
Stuart concluded his remarks by stressing
two additional points: low-caloric beverages
arc increasing in popularity due to weightconscious
people and to the fact that 1 1 per
cent of the population is diabetic; and when
customers are offered three soft drink .sizes.
MINIATURE GOLF Q. Fmancn,
INDOORS - OUTDOORS ^ available.
JDMl
1 to 2 year return of Investment
Phone/write/wire . .
Director of mar'ketinq
for full details
and literature.
Enterprises, Inc.
Lommo Building, Depf. 7, Scranton, Pa. 11503
they usually end up taking the medium size.
Michael Mason, director of food service
for Worlds of Fun in K.itisas (^itv. Mo.,
di.sciissed impulse snacks .iml how to go
about securing profits I rom such an ojicration.
In setting up an operation for impulse
snacks. Mason stressed the importance of
including an item on your menu that is different
or one that is served in a unique way.
"Always buy the best product available,"
Mason said, "not only to insure quality, but
also consistency. However, don't buy products
too sophisticated for employees to handle
properly." He also advised to observe
competitors to see what they are doing since
patrons will judge a product from their past
experience.
Mason suggested that concessionaires select
a supplier who provides excellent service
and high quality products at reasonable
prices. Concessionaires should be mindful
that the pricing structure is a key factor and
that prices should be set according to the
costs of operating the facility, the volume
of business and prices charged by competitors.
The facility itself. Mason explained,
should be designed to accommodate equipment
that is necessary to serve items on the
menu to as many guests as possible and as
quickly as possible. He added that plenty of
storage space is highly advisable.
When putting together a concession
operation. Mason also stressed the necessities
of promotion and employee involvement.
He pointed out the importance of promoting
the operation through artwork on
such things as napkins, cups and boxes, and
the choice of uniforms and costumes for
employees. Noting his was a "people business,"
Mason emphasized how important it
is to be aware of how to serve guests better,
while motivating employees at the same
time. "We must make everyone feel important,"
Mason said, "and that means
treating our guests and employees on an
individual basis."
K^;>^^^'V^'*: "'^ v.x:'"*^'\v^V'^^'\''>'W"''^"^^l«n|n'7:'7"T^' H»7''^^/?^«»'''>^' ''^^.'^V^'9^^''
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em
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24 The MODERN THEATRE SECTION

. , , the
. . Trigger
. .
the "PROVEN PROFIT PACKAGE"
I
the
Dispensers
SERV-O-MAT — Fully automatic Butter Dispenser .
New, Modern, Efficient and Durable ,
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THE DELUXE BUTTER SERVER — Ligtited . .
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Low cost.
I
the
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r
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MILWAUKEE, WISCONSIN 53226
BOXOFFICE :: March 17, 1975
25

.
Experimental Drive-In Containment Screen
Slated for Late Spring. Early Summer Trial
This isthe cup fhat I make.
I make iffinScolors.
1 make iffpoly-coated.
1 make iff beffter looking.
1 make iff infhe4popular
siies.
i make ifffornomore ffhan
youVe paying foryour
presenffcup.
1 makeiffpay wtffh free
award cerffificaffes in
every case-redeemable
forcash.
And ni be glcMl to send
you samples.
BU1TERFUl,iNC.
P.O.BOX 7937
Richmond.Virginia 23223
(804) 643-8359
Please include the name of
your present cup jobber.
Sorter Speeds Counting Coins
Save up to 75% of your
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Nadex Coin Sorter &
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V>* "A Available for 2-week
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Write for detoils or
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Nadex
Industries
Inc.
Dept. 1414,
220 Delaware
Buffalo, N.Y. 14202
By RALPH KAMINSKY
Plans are going ahead to install an experimental
drive-in containment screen in
probably the "most difficult place in the
country" by late spring or early summer,
it was made clear at the ShoWesT '75 convention
sponsored bv the western states
NATO-NAC February 24-27.
A miniature version of the screen was
demonstrated here during three nights of
the convention by Marlowe Pichel, president
of Pichel Industries. Tony Francis,
manager of the theatre products division
of the company, and Dan Chernow, responsible
for research and development for
Pacific Theatres, a prime mover in work
on the screen.
Some Engineering Remains
Results of the demonstrations ranged
from excellent to concessions that "some
engineering still has to be done. Pichel
said.
Viewers saw the screen come through
successfully in solving the ambient light
problem, with the screen swallowing up
a glaring spotlight without any washing
out of the picture.
Viewers also were able to move into
position from which no picture was visible
on the small screen which measured
19'/2X
19'/2 inches and contained 1,421 lenticules
which reflect the motion picture image.
"Fine tuning" of the screen to obtain
precisely the correct angle to permit the
lenticules to reflect the image took some
time during the first demonstration, and
such angle adjustment will be an integral
part of installing a regular sized screen at
a drive-in, Francis said at a press conference.
The project, which already has taken
some $100,000 in development still will
need "a few thousand dollars more," but
not the added $100,000 estimated in some
reports. Pichel said.
The full-sized screen, about 6,000 square
feet, is scheduled to be installed in Long
Beach. Calif., at the Los Altos No. 2 Drivein
Theatre, considered to have "the worst
ambient light problem in the country."
The drive-in also is irregularly shaped
and the present screen is in the wrong
position, requiring a totally new installation
which might become the most expensive
one in the country, according to Chernow.
The reflecting angle of the screen is designed
to obliterate the picture from the
view of anyone who may be outside of
the outer driveways of the theatre, Pichel
said, thus assuring that persons who are
THEREAL THING...not a substitute!
% PURE original anhydrous*
assurespopcorn concessionaires
greater volume-profitperserving
^
• No water — No soggy popcorn
• No waste — No rancidity — No curd
• Does not need refrigeration
• 20% more volume per pound
• 34.64% more usable cc's per pound
• Excellent spreading quality
• Makes advance buttering possible
• Saves time — Speeds service
• Increases sales — Profits per pound
OrdernOW! OdeWs Anhydrous BUTTERfat
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Coast to Coast — write for name of
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ODELI CONCESSION SPECIALTIES
MAIN OmCE:
CO.
26

on the street will be completely unable to
see any image.
Rising costs arc a continuing hurdle on
construction of the new screen, Pichel and
his associates agreed. PreviousK estimated
at $30,000. cost of the containment screen
now is expected to run "considerablv higher,
with additional costs to pay for installation
on top of that," Pichel said. Construction
cost of towers for the screens has
already jumped in price from $20,000 to
$40,000. he added.
Every drive-in theatre, depending upon
its shape and location of its present screen,
may face a different cost picture. Pichel
said. He said he envisions "a family of five
or six screens" will be developed to cope
with installation problems that may differ
from one theatre to another.
In addition to blotting out the picture
from the street, and coping with the ambient
light problem, the containment screen
also will show a light gain of seven times
greater brightness than the standard screen.
Pichel said in listing advantages expected
from the unit.
The theatre owner will experience savings
in reduced lamp sizes as one of the
benefits of the screen. In addition savings
in fencing can be expected because even
chain link fences will suffice since a picture
is not visible from outside of the theatre,
Charnow said.
The proposed screen is expected to endure
for 20 years because its chromed surface
will not corrode easily and it will be
much easier to clean and maintain, he said.
^
jCretors Diplomat
^ ^*' will nickel and
dime you to $60
an hour.
Hot Popcorn. 15C a box. Sell
400 in
an hour and you're doing the kind of business Cretors Diplomat is
made for. $60 an hour business.
Cretors Diplomat with an all steel 20 oz. kettle turns out 400
delicious bags of popcorn
every hour. And you can expect
that kind of consistent,
dependable service year after
profitable year
Cretors Diplomat has unique,
stylized Popcorn decals, beau
tiful extruded aluminum frame,
stainless steel interior, plastic
swing-away doors, drop shelf,
e.xhaust filtering system and
the famous Cretors Corndi
tioner which keeps popped
corn hot and delicious.
Diplomat
D120FP
Capacity 20oz.
Dimensions: 36" wide
28" deep
Voltase:
70" high
115/20.S
or 115/2.30
The base of the Diplomat has white Formica side panels
and a handsome wood grain front panel. The 20 oz. Diplomat
is also available as a counter model.
Cretors Diplomat is quite a machine when you think about
it. it's a $60 an hour opportunity. And it makes your concession
look like a million.
?0 S FIRST ST., MILWAUKEE, WIS 63204
AREA CODE 414 273-3333
Cretors is also your headquarters for Popcorn
Warmers, Cotton Candy and Caramelcorn Machines
and Accessories.
Send for coinplete information about the
Cretors line and the name and address of your nearby
Cretors Distributor.
CRETORS
27 Popcorn Builduicj
Nashville, Tennessee 37202
Factory: Chicago, Illinois
Cretors is Popcorn
(and has been since I8S5.
BOXOmCE ;: March 17, 1975 27

—
I
What Lies Ahead?
Continued from pa^e

different. Changes in lenses, interniittents,
gate technology and arc lamps could yield
a heavy duty (ten-year life or more) projector
for perfect output for 500 seat theatres
with 40-ft. screens.
The ingenious men of the travelogue
industry have a whole new set of technology.
Radio controlled focus and high
sharpness lenses contribute to very fine
pictures up to 30 feet away, and they have
instruments to set up their machines we
don't even know about. When such changes
begin to take over, the studios might see
the wisdom of a new format and specify
the end results like they could before the
consent decree. Don"t be surprised.
Operating cost having been changed b>
multiple theatre use, the ne.Kt noticeable cost
is regular service. The change in technology
of totally new equipment, some of which
is on the market, will change booth service.
The four, six or eight call service might
readily be replaced by a comprehensive
annual service, with certain parts being replaced
by contract. This would eliminate
show stops due to broken belts or bulbs:
needed adjustments or faulty sound gear.
The scratching, tearing and splitting of
film is just likely to be the catalyst to force
changes in equipment. The studios probably
will insist on assurance of certain safeguards
on equipment which would lead to dumping
certain equipment, much as took place when
sound came in. There might even be legislation
to protect the film property. Even
the travelogue specialists carry extra films
to protect themselves, because they often
r
face new, high qualits "film shredders."
These expensive pieces of machinery have
found their way into too many theatres.
Owners, proud of their equipment, blame
the problems of film shredding on the projectionist.
What will eventually become obvious is
the fact that the problems of film damage
and projection and sound will be solved b>
people and companies with know-how.
demonstrated know-how. The people and
companies who cannot adapt to the latest
needs of the film users will go by the wayside.
Those who have "got it" will be the
leaders. There is new technology; there are
new answers. Those who will suffer the
most will be those who keep selling 19.10
projector designs for use in 1975 and beyond.
After all, not even the Model T
had a market in 1930, for it did not meet
the needs of transportation any longer. The
same is true with projection equipment.
Estar
Base Films Coining
One change in the offing is the coming
of estar base films which are much tougher
and have higher mechanical strength. Estarbased
films are so strong that a sudden
pull might not tear the film but might bend
a reel shaft instead. This transfers the damage
from the film to the faulty machine.
•Something to think over. This new film
base cannot readily be cement spliced, and
it functions differently in the projector. But
It might be forced on the industry, creating
a need for change in some projection equipment.
Not all the facts are out on this new
film, and it may not reach theatres for a few
years.
Certainly, there will be a move to add
tension limiting or tear eliminating equipment
to protect the film. Such items are
common in Europe where film damage is
essentially
The Name iUilKLI'^Y
on your machine means
performance and profit
non-existent. The same sprockets,
gates and so forth used in European equipment
are used in U.S. equipment, but the
Europeans have advanced film control
mechanisms which have been cut out of
U.S. machinery in order to "save a buck."
And yet in the long run, we waste thousands
of dollars in film damage.
The change from carbon to xenon started
very slowly in the early 1960s and became
a fast trend in 1970. With the rapidly increasing
costs of carbon rods (over 40 per
cent in 1974), the move to xenon in all
theatres will accelerate. Rather than phasing
out carbons by 1995 or beyond, as
once thought, it is more likely to phase
out theatre carbons by 1980 or perhaps
1978. There will be an ever gradual phasing
out of certain sizes of carbons, with
11mm and 13.6mm probably the last to
go. Of course, xenon is not the last word,
either, for the producers of xenon equipment
are always seeking more efficient, less
watt-requiring bulbs. By 1980, there might
be bulbs twice as efficient as xenon, in
similar
shape, but without the pressure. If
you have carbon arc, better add an electric
meter on your booth operations, so you
know your monthly bill for each watt.
Changes; absolutely! What do yon think
lies ahead?
-HTW'^

—
nco
I
Vending Machines
Contiiiitcd liiini
pa^'c h
penser. CircLilar mirrors on the wall behind
the counter create a feeling of spaciousness.
We feel an attractive appearance adds to
sales appeal.
Each feature determines the type of audience
and, in turn, the type of audience
determines the per capita sale at the refreshment
stand and the machines. A socalled
"adult type" movie will give you a
lower per capita sale than the so-called
"Disney type."
In a great many of our theatre operations,
in the so-called "art houses" as well
as in the seasonal type theatre, we have
eliminated completely the candy stands.
We are at present operating approximatciv
40 per cent of the indoor theatres in our
circuit with vending banks only. In doing
this we have taken operations which an?
marginally profitable, or losers, and made
them profitable due to the fact that wc
have totally eliminated operating payroll.
The subject of vending in theatres is a
very controversial one since a great many
operators have frowned on vending of any
type within their theatre operation and have
gone totally manual.
Vending equipment today is not of the
Rube Goldberg type, but all modular us
well as strictly plug-in components which
are very simple to maintain and service.
In the case of drink vending equipment.
The vending bank at the Circle Thealrc hicalecl near Ashury Park, N.J..
operates at
all times, absorbing the concession stand's overflow. During the initial months of
operation, vending sales accounted for 40 per cent of the total concession volume.
we use Vendo exclusively. Their new equipment
service has become non-existent, since
the design has lent itself to an almost 100
per cent trouble-free operation.
The basic concept involved in all of this
is "don't be afraid of automatic merchandising,
but respect it; buy the best equipment
available for the job, and take all
of the tools away from the local unit manager
since they do more damage than good."
If ifs a matter of
give and TAKE...
% niiikps il one
'» and the saino!
Years
of
Dependable
Ticketing
Wherever you
are
a BUTLER concession center
will be the best thing that ever happened to your theatre. We plan
them to make greater profits for you and build them to take the
use for many years. Let us know where you are—we will do the rest.
^\ butler fixture S mfg. co.
^3^/ 2323 South Lipan St. • Denver, Colo. 80223
Distributed
by
Proctor Distrib Co., Inc 2335 5 I
St. /'Denver, Co.
1 (303) 934-5455
High speed ticketing increases
customer flow
Tamper-proof non-resettoble
counters provide instant analysis
of tickets issued
Last ticket feature automatically
locks before last fev^^ tickets pass
through
Unit can be easily reloaded without
interrupting sales
Adaptable to your requirements for
ticket design
Full year warranty
Call your deoler or write
CONSOLIDATED TICKET
REGISTER CORP.
1 784 Coney Island Ave
Brooklyn, N. Y 11230
(212) 375-1845
Manufactured by
CONSOLIDATED ENGINEERINb &
MANUFACTURING CORP
30
The MODERN THEATRE SECTION

'
compared
ShoWesT 75
CnntiniirtI tii>ni paar f^
iheatres in the Mann circiiil, others sugi;c>lL'd
various priee scales to fit the biiyini;
power in rich and poor neighborhoods.
"Give the eiistomcr an option to bii\
in different price ranges," l.ovsengriib suggested.
Fasulo reported that candy selling
from 20 cents to $1 worked well and that
the 65-cent candy bar was "the best turnover
item in his company's experience.
He and other panel members advised mana
gers to be flexible in setting prices, \o
show a willingness to experiment and not
lecl "locked in" with a set price schedule.
Incentive programs for managers and employees
to promote greater sales were urged
for consideration by a number of the panel
members. Some circuits have offered awards
ranging from television sets to cash payments
and trips to Hawaii. Fasulo reported
his circuit stages five manager contests ;i
Near, some with spectacular results.
One contest in particular, he noted, produced
a one-month net of $17,000— as
much as the net for all of 1973, with the
employees winning a total of $4,000 in
bonus payments under a quota system which
gave each salesperson a 25-cent dividend
for each tub of [wpcom sold over the quota.
Competition among managers in a circuit
was suggested by Lefcourt as an incentive
because each manager is concerned with
developing his own career and his own
standing in the circuit. Bruce Corwin ot'
Metropolitan Theatres in Los Angeles added
that incentive contests can have a special
effectiveness when the prizes in the contest
are offered to the wives of the managers
who get an added push at home to beat
the
competition.
Tax Planning
In succeeding sessions, delegates were
told by Irwin Groner, tax consultant from
Beverly Hills, that tax planning involved
deferring the current payment of tax so
that one has the dollars to use in business
as working capital. Speaking on "Tax Planning
for the Small Businessman," Irwin
discussed the various ramifications of incorporating.
A corporation is a separate
tax paying entity, he noted, and the first
$25,000 income earned at the corporate
level will be taxed at the 22% level. Another
advantage which Groner pointed
out was that a corporation can choose the
fiscal year in which it will operate rather
than working within the framework of
the calendar year.
Roy A. Fassell, manager, Continental
Commodity Services, Inc., Los Angeles,
gave a rundown on the current commodity
situation in his talk entitled, "Commoditv
Price Outlook for 1975." "We arc beginning
and will have to continue to compete
for our own food prices with the rest
of the world," Fassell said, "and in the
future we will have to continue exporting
as much grain in dollar volume as we import
in oil."
Conlinued on pat^e 3-t
I
I
— T
Fill in
this
coupon.
Well fill
you in
on the only
xenon lamphouse
guaranteed 5 yeats^
EPRAD
''Light Fantastic"
cool, man, cool!
At Eprad, we build our Light Fantastic universal lamphouse to last. Not
a single one has ever failed in service! That's w/hy w/e can back the
Light Fantastic w/ith a no-nonsense guarantee that covers every part,
except glassware and damage caused by bulb failure.
One of many reasons why we're willing to stand behind our lamphouse
is that it's a standout for cool, cool operation. Our exclusive
design directs cooling air to the hot end of the bulb. So bulb temperature
gradient in operation is only 1 .6 to 1 ,
to 5 to 1 with other
lamphouses. Light Fantastic runs at only 150 degrees G. That's 100
degrees C cooler than the allowable limit set by bulb manufacturers. It
multiplies bulb life, helps prevent failures, saves you money.
What's more, our exclusive reflector design achieves optimum use
of the light for superbly bright, even illumination over your entire screen.
Mail the coupon for complete information. See how our Light
Fantastic will keep you from getting hot under the collar.
NAME
ADDRESS^
VISIT US AT SHOW-A-RAMA, BOOTH 50
_gllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllllllllllllo
= GUARA/VTEEwhen you buy a new Light Fantastic
^ ^
Xenon Lamphouse, Eprad guarantees to you that, except for =
= glassware and damage caused by bulb failure, we will re-
^ ^
place any part that fails for a period of five years in normal = use from date of purchase. =
Sold internationally ttiru selected theatre supply dealers
i
P> FX .A.
n CO rpo rated
Box 4712 • Toledo, Ohio 43620 • (419) 243-8106
CITY _STATE_ _ZIP_
BOXOFFICE :: March 17, 1975 31

1
.
\
In Roswell, N.M., Twin
Simple
Lively,
By
Exterior
Vibrant
MABLE GUINAN
Walk into the Cinema 1 & 2 in Rosweil.
N. M., and you're in for a surprise. The
quiet simple lines and light-colored brick
exterior of the year-old duplex belie the
glittering, razzle-dazzle decor found inside.
Stained-glass ceiling panels, an unusual
mural featuring trees blooming with
women's faces and a lime green-cobalt
blue color scheme are but a few of the
Lines
Decor
«
I
mmugm
CI N t M A i
Belie
Inside
ingredients that combine to make the in
terior jLinip to a wild, vibrant rhythm.
Cinema I & 2 is located in the Del Norte
Shopping Center, and with Rosweil being
about 80 miles north of Carlsbad in southeastern
New Mexico, it boasts a drawing
radius population of 50.000 people. Owned
by R. A. Noret and managed by Bill
Mayne. the twin features a first-run picture
policy.
Harvey C. Allen, Lamesa, Tex., was
Z MttimiRaceaMrri^
The exterior of the new Cinema 1 & 2 in Rosweil. N.M.. features simple, clean
lines. It features a front of white Henderson brick with chrome-trimmed >jlass
panels and cobalt-blue panel inserts. The marquee is by Tesco Sign Co.
arehilecl lor the theatre which cost $250,-
000: $195,000 for the building and $55,000
for the equipment. The front exterior of
the building is white Henderson brick with
chrome-trimmed glass panels and cobaltblue
panel inserts. The main marquee sign
is by Tesco Sign Co., Rosweil, and features
Tesco background panels and Bevelite-Adler
changeable letters.
A free-standing boxoffice is situated three
feet behind the entrance door equidistant
from the sides of the building. It serves
both auditoriums. There is beige quarry
tile in the foyer and also in front of the
concessions stand and auditorium entrances.
Blue and green Decathalon carpet by Alexander
Smith surrounds the boxoffice on
three sides and covers most of the lobby
floor. Lime green wrought iron trimmed
sofas with blue cushions are on either side
of the lobby. Lobby wallcovering is cobalt
blue, and ceiling lighting is large G bulbs
in suspended chrome rectangular-shaped
"chandeliers."
Concession Stand Recessed
The refreshment center is recessed in the
back wall of the lobby area between the
entrance to the auditoriums. The walls in
the recessed area are covered with silver
foil paper sporting large green and blue
butterflies. The concessions stand itself features
two shades of blue formica, the front
being light with the words. "Showplace."
screen-painted in a dark shade. The dark
color is carried over to the top. A black
and white mural with touches of green and
Continued on page 33
!
Everyone remembers those old solid
oak armchairs back at P.S. #19, or
the folding chairs they had in the
basement of the Church. You remember,
because sitting in them for an
hour seemed like riding a rail from
here to Boston. Sweaty, squirmy,
sticky and squeaky. Just plain
hard.
On the other hand, the Massey
Polaris is the chair no one remembers.
Sit down and sink into pure
^^ RQaaseu
comfort. No sweating, squirming or
• i. it.i.A-
aeatiHQ co.
M»SHVILIE, TENNESSEE 37aOi
CpJIcDiiS
The chair
squeaking. Soft, durable fabrics and
deep foam cushioning see to that.
And when you leave, there's no
snagging or scratching from the
chair in front of you, because the
Polaris has a smooth, strong onepiece
moulded plastic back.
remembers.
According to Freud, you don't remember
dreams . . . only nightmares.
So it is with the Massey Polaris . .
the chair no one remembers. Better
write us now, before you forget.
buyMgh^
dquele eagle
Carbons
Complete dependability,
maximum brightness. Meet
the highest standards of
projection in the U. S.
Guaranteed quality. All
sizes. Call collect or write
for prices and information.
THE
MARBLE
COMPANY INC.
P.O. Box 8218
Nashville, Tenn. 37207
Phone (615) 227-7772
\
32
The MODERN THEATRE SECTION

lue extends from the ceiling o( the refreshment
area to the ceiling of the lobb\'
across the front of the entire back wall. It
depicts faces of exotic women as foliage
of trees. Equipment in the refreshment
center includes the Alamo model drink
dispenser by Sitco Stainless Steel; Manle\
corn popper; Tru-Temp corn warmer,
model P-36A and Star butter dispenser.
Restrooms are located on either side of
the lobby and are decorated with wall
covering of abstract designs in white, blue
and green color schemes.
Each auditorium has a seating capacity
of 250. Seats are spaced 42 in. and were
manufactured by Griggs Equipment Co.
Ihe walls are fully covered with Econii
Pleat draperies with alternating color panels.
Color scheme includes blue seats with blue
and green wall covering in Cinema 1 and
red seats with red, blue and purple wall
covering in Cinema 2.
A 15x32-ft. common projection booth
serves both auditoriums. Lamps are Christie
xenon and the projectors and sound system
are by Simplex.
Air conditioning is by Lennox, with twin
units in each auditorium.
acousti-vifall
Acoustical Fabric Wall Covering
Economy— Service—Satisfaction
Send for free brochure
P. 0. Box 15432, Columbus, Ohio 43215
The interior of the Cincnni I & 2 lobby in Roswcll. N.M.. renders an iinmcdintc
inipacl on patrons with ils brii;hl eolors. unusual (lesii;n and inleresiini; U(///
irealnient.
FOR MORE INFORMATION
about products and services described in this issue of MODERN THEATRE,
please refer to the handy postage-paid Readers' Service Bureau coupon on
pages 41 and 42.
! DRIVE-IN
THEATRE SCREENS 1
4 STANDARD DESIGNS
ROBOT SCREEN (Push a Button to Raise and Lower Screen)
i
\
*
1 •
j
BOX BEAM (Over 60' Overall Height)
|
1
•
1
•
A-FRAME 1

I
ShoWesT 75
Continued jroDi pauf -^
According to Fassell, sugar consumption
this year will be as much as 20 to 25 per
cent lower than in 1974. He mentioned
that we will have inflation until we literally
price ourselves out of the market. "When
this happens consumption will go down
and prices will drop," remarked Fassell.
Comparing this year's crop to that of 1974,
he forecast the following: "TTie 1975 corn
crop will be 15-20 per cent larger than
last year and soybeans will have a larger
crop than 1974. including a reserve carryover
of 150 million bushels."
On the subject, "Disposable Income for
the Recreation Industry," Robert Perry,
economist. Security Pacific National Bank,
Los Angeles, stated: "Consumer confidence
is at a historic low as far as what the future
will bring." He pointed out that the United
States has experienced a decline of two
million workers in the labor force since
September, 1974. The average worker is
very upset with the 9.2 per cent rate of
unemployment nation-wide, the energy
crisis, and that his real income today is at
the same level as in the mid-1960s.
Real income will rise throughout 1975
and the first half of 1976, Perry forecast.
"We expect wage rates to rise about 9 per
cent, while prices of consumer goods will
rise at a slower rate. We are in the worst
recession in a post-war period and we will
experience a decline in production for at
Altec Two Channel
Theatre Amplifier
in cabinet with emergency switch
ALL SOLID
STATE
Theatres
For Small or Medium Size
INCLUDES Solar Ceils for Soundheads
$875.00
(Monitor Speaker $50.00 extra^ if desired)
Also AC Exciter Lamp Supply $25.00
DC Exciter Lamp Supply $150.00
PERDUE
MOTION PICTURE EQUIPMENT, INC.
2315 Williamson Rd.
Roanoke, Virginia 24012
Phone (703) 366-0295
least two more quarters. Though consumer
spending will pick-up significantly in the
months to come, it will not be as much
as in other times of economic recovery."
Proper Merchandising
Joe Crowley, vice-president of Marketing
and Sales, Lily Division of Owens-Illinois,
gave a complete rundown on merchandising
in his talk entitled "Challenge '75."
Alluding to the current economic slump,
Crowley said, "People are looking to entertainment
as an outlet to help relieve their
problems. Movies and other entertainment
serve as a psychological mechanism whereby
people can escape from their dail>
worries."
Crowley stressed the importance of
proper merchandising as the key to a successful
operation. He said, "Product quality,
customer service and proper merchandising
arc important factors to meet the current
times." He mentioned that attendance
figLires were up at sporting events, carnivals,
amusement parks and movie theatres during
1974. He stated, "The entertainment
industry is not overly concerned with today's
economy."
Crowley outlined numerous areas of merchandising
which concessionaires should
stress, including; proper lighting and decor
to give an atmosphere of fun and relaxation;
calling upon suppliers for merchandising
ideas and materials; whetting the patron's
appetite by providing samples; the use of
coupons, flyers and newspapers to stimulate
multiple sales; employee verbal suggestions
to increase sales; the use of cups and plates
to advertise; and cleanliness among employees
and concession facilities.
Long-standing
favorites:
Screen towers
by Selby
Selby can design, engineer, fabricate
and construct a strong
screen tower to A.I.S.C. and A.C.I,
code standards.
Over 700 Selby towers are in service
today. They're long-standing
iavorites. Because we build them
that way.
Call us.
^e^^
Industries, Inc^^
3920 Congress Parkway
Richfield, Ohio 44286
216-659-6631 (on 24-hour call)
April's
MODERN THEATRE
Features "Multiple Unit
Theatres and Automation"
34
The MODERN THEATRE SECTION

:
HAPPENS
Marketing
Lvnn Shiihert
Director
Doctors Scripts^ Too
Another side has been exposed in the
multi-faceted talents of Lynn Shubert,
known in the film
industry as marketing
director/theatre
equipment for the
Xenolite division of
Christie Electric Corp.
I he new side will
soon appear on
screen.
For many years
Shubert has been a
secret consultant for
both producers and
writers as a script doctor, specializing in
dialog. His cover was blown by producerd'rector
Larry Buchanan who called .Shubert
in to strengthen the dialog of his latest
screen production, "Cioodbye, Norma Jean."
Buchanan revealed .Shubert's secret, naming
him co-writer and assistant producer with
full screen credit.
Shubert began his ghost writing career
around the same time he made his Broadway
acting debut in "The Rugged Path."
starring Spencer Tracy. It started innocently
with his making random suggestions to
improve the scripts of his writer friends.
Before long, he had a growing practice,
administering major and minor surgery to
books, plays, and television and movie
scripts for several top writers.
"I remember once." Shubert recalled,
"when both a producer and a writer secretly
brought me the same script for revision.
Neither ever told the other that he hadn't
actually written the changes himself."
Mum on
Writers
Who are some of the big names for whom
Shubert has ghost written?
"Uh uh," Shubert said, shaking his head
and smiling smugly. "Keeping mum is one
of the reasons Lve been so successful at
it."
Shubert admits that one of the most
stimulating parts of being assistant producer
on the Austamerica production was
screening the 100 applicants trying out for
the part of Marilyn Monroe. The film relates
the pre-stardom years of the actress's
life.
"Four girls were finally tested for the
role, which was awarded to Misty Rowe by
unanimous decision of the production staff,"
Shubert said. He added that she looks
"amazingly" like the late star and is able
"to protect her rare combination of shyness
and earthy sexiness."
As filming got underway in Hollywood,
Shubert donned his business hat and headed
to Pittsburgh to discuss the conversion from
carbon arc to Christie Xenolite for a chain
of theatres.
"When my film hits the screen," Shubert
quipped, "it's going to get the finest projection
possible—with the brightest, sharpest
picture and superb sound."
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— Theatre owners around the world. NATION SHOULD HAPPEN TO YOU!
"
Christie "COMBO and "AUTOWIND 2 'from the producers of "Xenolite" the powerful
xenon system leading the industry with outstanding performance, proven reliability and
low operating costs.
For information on bookings send for our new brochures.
You can depend on us.
SINCE 1323
ELECTRIC CORP
3d10 \A/ B7 TH STREET . BOX 60D20
LOS ANGELES. CALlFOntvjlA . 9OOB0
[213J 750-1151 .TWX aiO-3S1-3B67
BOXOFFICE :: March 17, 1975 3$

150 Exhibitors Attend Filmways Cinema Show projection and sound
I
5^^
Bright
Filmways Cinenui Supplies' employee
David Wayside, kneeling,
and Robert Ward point out special
features of the Christie Console
and Simplex projector to Janet
Strickland, commonwealth deputy
film censor, and Warwick Hind,
Greater Union Theatres, at the
Filmways Trade Day held at Dendy
Cinema's Crows Nest in Sydney,
Australia. More than 150 exhibitors
attended the show which also featured
such names as Goldberg and
Kelmar. Christie's Console and
'Combo" with factory pre-wired
sound, automation system and complete
circuit breaker panel, unknown
in Australia, were well received.
Screens Mean
More Cars . . . More Profits!
drive-inpaints
FOR SCREENS • FOR DECOR
The very finest in
paints to solve your problems
with dull screens ... or to add "color that sells"
to your drive-in.
Chairs too, like new/, with Theatre
Chair "RE-DU". . .
314/241-0830
SPATZ PAINT INDUSTRIES, INC.
1601 N. Broadway . St. Louis, Mo. 63102
At theatre supply houses everywhere.
Continued from page 16
in good repair, the intermittent sprocket
free of under-cut teeth, the gate shoes with
proper tension, the gate fit snug and the
shoes holding the film in good condition.
If you will follow this advice you should
have satisfactory projection that will please
your customers and bring them back again
and again. Also, keep lateral guide rollers
properly adjusted to keep out side motion
of
picture.
Characteristics of Liglit
The importance of light and picture
definition should be understood by every
projectionist and theatre manager in order
to have perfect picture presentation. Some
knowledge of the theory of light is necessary
to help the exhibitor and projectionist understand
the subject of optics used in the
modern projection room. In future issues,
we will present more simplified data on
the subject to our readers. If you are interested
in improving and understanding the
optical system in motion picture projection,
we also recommend a good book on optics
for better understanding of light and lenses,
usually obtainable at book stores or your
public library. Our Manual also has information
on the subject.
For now, we will say this about light.
"Light is the agent or force by the action
of which, upon the organs of sight, objects
are rendered visible." Light intensity
decreases inversely as the square of the
distance from its source. Light travels in
perfectly straight lines through any transparent
medium that is of even density
throughout. It changes its direction only
upon encountering a medium of different
density at an angle.
Ordering
Lenses
When ordering lenses, be sure and send
complete information as follows: 1. Distance
from lens to the screen; 2. Kind of
light source (carbon or .\enon lamps, amperage,
etc); 3. Size of pictures desired and
type of screen finish; 4. Sizes of aperture
plates used and 5. the make of projectors.
.'Kny lens will project any practicable
distance, but a lens can project a picture
of given dimensions at one, fi.\ed distance
only. Now, if it projects further, the picture
dimensions will be increased and vice
versa. Any alteration of projection distance
automatically alters the working distance
of the lens. The greater the E. F. of the
lens the longer will be its working distance
—distance of the surface of the rear lens
to the aperture. Moving one conjugate foci
point further from the lens automatically
moves the other closer to the lens, of course.
for information call toll free (800) 421-1256
in California call collect (213) 321-5641
14824 S. Main St., Gardena, Ca. 90248
(write for our free catalog today)
iiiii];k«>i:ii
BACKGROUND
C K E T S**
• • T I
• ROLL AND FOLDED MACHINE
^ Correct in every particular
• r/C

.
Cinema Radio Announces Contracts
For 13 Additional Drive-In Theatres
Contracts for Cinema Radio sound system
installations have been signed for 13
additional drive-in theatres, according to
Charles A. Stanley, national sales manager
of Cinema Radio marketing division,
Altec Service Corp.
Installation agreements for the system,
which utilizes the automobile radio and
thus eliminates the need for speakers and
speaker posts, have been concluded for four
new drive-ins including the 1200-car Captain
K.idd Drive-ln. Da>ton, Ohio. (Levin
Brothers): the 500-car Victorville Drive-In.
Victorville. Calif. (Western Amuscmeni) and
the 400-car-each Cameron Park Twin
Drive-In. Cameron Park. Calif.. (Tom
Graff).
Conversion installations currently in
progress include the 330-car Linda Drive-
In, 'Palatka, Fla., (Bill Cumbaa): Winchester
Drive-ln, Winchester. Va.. (J. W.
Bennett) and the 345-car Rice Drive-ln.
El Campo. Te.x., (Rubin Frels). Conversion
installations pending are the 44()-car
Lacey Drive-ln. Lacey. Wash., (Hobe
Zabel); the 450-car Tyngsboro Drive-ln.
Tyngsboro. Mass., (Bud Carpenter) and the
660-car Chelmsford Drive-ln Screen 11.
Chelmsford, Mass.
New Cinema Radio drive-in installations
recently completed include the 950-car
L'.S. 10 Twin, Tempe, Ariz., (Steve Eisner
and William Wesman); the 400-car Lakeport
Drive-ln, Lakeport, Calif, (Homer
Tegtmeier): the 400-car Riverdale Drive-ln,
Ogdcn, Utah, (Daryl Tullia and Ray Hansen):
the 400-car El Rancho Drive-ln,
Daly City. Calif.. (Blemenfeld Enterprises t
and the ."^OO-car La Fonda Drive-ln, Cknis,
N.M., (Lloyd Franklin).
Altec has also completed ten conversions
in existing open airers. They include the
3()0-car Sky-Vu Drivc-In. Camden, S.C,
(T. L. Little): the 400-car Hillcrest Driveln,
Heber Springs. Ark.. (Victor Weber);
the 400-car Chief Solano Drive-ln. Fairfield.
Calif., (Homer leglmeier); the 400-
car Crest Drive-ln, Ridgecrest, Calif., (E.
R. Cummings Theatres): the 325-car
Chelmsford Drive-ln Screen I, Chelmsford.
Mass., (Bud Carpenter); the 400-car Little
River Drive-ln, Wright City, Okla., (Bill
Crosby); the 591-car .Shasta Drive-ln. Klamath
Falls. Ore.. (Richard Mann): the
350-car Cloverleaf Drive-ln. Sutherlin. Ore.,
(Leroy Grauf); the 400-car Riverbreeze
Drive-ln. Knoxville. Tenn.. (J. Simpson
jr.): and the 400-car Roscbowl Drive-ln.
Ashland. Va., (L. L. Duke).
The company is accumulating a sLibstantial
backlog of installations, many for
early this spring. Stanley pointed out.
and is concentrating its current efforts in
the states with warmer climates so that
these installations can be completed before
the expected heavy spring rush.
I
DON'T
GAMBLE!
BE A WINNER!
If you want the best
in wall fabric and
seating, come to the
professionals!
SEATING AND
WALL FABRIC ARE
OUR BUSINESS
Hayes Seating Co., Inc.
Nome
Theatre
Address
City
State
Phone A/C
19 Eostern Ave.
Syracuse, N.Y. 13211
Phone (315) 437-1347
Zip
H URLEY
SCREEN CO. 26 Sarah Drive Farmingdale, N.Y. 11735
PIONEERS OF ADVANCED TECHNIQUES
IN MOTION PICTURE SCREENS
IN USE IN THE WORLD'S LEADING THEATRES'
SUPEROPTICA .
SUPERGLO .
LENTICLITE 20 .
MW-16 .
. lenticulated pearl surface
. non-ienticulated pearl surface
. smooth
. embossed
matte white
matte white
AND NOW
SILVERGLO . . smooth
silver surface
MADE WITH CARE AND 39 YEARS EXPERIENCE
SOLD BY YOUR THEATRE SUPPLY DEALER
BOXOFHCE :: March 17, 1975 37

i
SSI 9 g_9.8.B_0.(L

New Bonding Compound
Available From Tescom
Tescom Corp. announces the availabilit>of
"Zipbond," an industrial contact cement.
Easy to use with no pro-mixing necessary,
the liquid cement may be used directly from
the squeeze applicator bottle or from a
production-line
dispenser. No heat or pressure
treatments are needed, the company notes,
with the cement setting up quickly at room
temperatures.
Kinotone's 'Rock 'n' Roll System' Fully Automated
The company points out that Zipbond is
impervious to most chemicals, weather and
tempK-'rature. Its bonding strength is not affected
by solvents. Economical, one drop
covers a l-in.-sq. area to form a colorless
transparent bond. The cement's low viscosity
allows it to seep into tiny spaces most
adhesives can't penetrate.
Harley Rand Introduces
Graffiti-Removing Spray
Two new chemical aerosol products specifically
developed to remove graffiti and
vandal marks from any surface have been
introduced by Harley Rand Corp.
"Instant Graffiti Remover" is designed
for quick and easy removal of marks
caused by crayons, magic markers, spray
paints, lipsticks, grease paints and chalk
from most any surface simply by spraying
the chemical onto the problem area
and then wiping clean. "Instant Graffiti
Remover Extra" is designed to be used
on porous surfaces such as brick, cinder
blocks, slate, concrete and marble. It will
strip enamel and acrylic paints as well as
lacquer, shellac, varnish and carbon caused
by fire.
The company notes each product has
been field tested by maintenance departments
in over 100 schools and imiversities
throughout the Northeastern United .States.
^
^
jector.
^«-
»*•
-»^
Kinotone's newest is its "Rock 'n Roll
System." a two projection (J5iuinl
system for lorwurcl/ reverse with aiitoiiuitic
cluin,i;eo\ er. The lOO-percent
automated operation requires no rethreadiiii;.
a definite timesaver to the
projectionist,
the company emi'hasizes.
Tile system uses Kinotone's IP-20 pro-
DESIGN EXPERTS...
. NEW THEATRE DESIGN
• REMODELING THEATRES
• SNACK BAR LAYOUT
• COLOR COORDINATION AND DECOR
Over 30 years experience and more than 300 projects in
the past seven years
Our know-how, experience and economies more than pay the
cost of our services.
COMPLETE DESIGN AND ENGINEERING SERVICE
OR
CONSULTANTS TO YOUR ARCHITECTS
AND ASSOCIATES
1550 Dover St., Suite 5 • Lakewood, Colorado 80215
Telephone: (303) 238-6415
^
««

Kollmorgen to Distribute Bauer U-3 35mm Projector
The self-contained and compact Bauer
U-3, one of the most advanced 35mm projectors
offered in the world today, is now
available through Kollmorgen Cinema &
Lighting Sales Division, Glenn M. Berggren,
manager, announced.
Unique in concept, the Bauer U-3 is
totally pre-wired at the factory. "It is factory
complete," Berggren said, "except for
the lens, amplifier and DC rectifier. You
might say it's just one step removed from
being a plug-in unit."
Berggren described the U-3 as being a
hybrid: matching imaginative engineering
with highly reliable technology. It is selfcontained,
complete with motor, xenon
lamphouse and push button control panel,
including all stop-start functions, plus a
built-in exciter supply and optional pre-amp.
It also includes large capacity reels, wiring,
projector and sound heads, pre-aligned film
path, pedestal, plus unique take-up and
feed tension controls.
One of the most unusual features of the
Bauer U-3, Berggren noted, is the xenon
lamphouse which is designed, built and installed
by the projector manufacturer that
has 20 years of xenon experience in the
field. "The older 'separate head" design,"
ooo^ oo
)
" n o\ o 1
he explained, "with those burdensome adjustable
bolts and serious alignment problems
are eliminated in the factory. Bauer
pre-aligns it." Berggren added that it can
be set up to run with a power connection
in only a few hours, and without the aid
of any alignment tools.
Still another outstanding feature of the
Bauer U-3 is its film safety system. "Since
it has all pre-wired control functions, the
U-3 also has the necessary relays for automation
and all the controls for fail-safe film
protection, yielding a total safety package
that no other projector offers." Berggren
said.
The Bauer U-3 is a boon for the booth
with a low ceiling or limited space. A mere
48 inches from the end of the lens to the
back of the unit, it is only a startling 60
inches tall. And that includes the large reels!
No longer is it necessary for the projectionist
to struggle with lifting the cumbersome
reels over his head, because the feed reel
is mounted in the door in the base. Furthermore,
the U-3 is the only projector made
with an "open door" design, allowing it to
be swung open while the unit is operating.
As if it were not enough that the Bauer
U-3 features factory pre-wiring and a builtin
lamphouse, it is also fimctional to the
point that it becomes all things to all people.
Normally delivered as an optical sound
35mm unit, the U-3 may be converted
readily to 70mm use with the simple addition
of a 70mm parts kit. Magnetic sound
may even be added to the upper panel. The
motor, drive system, intermittent design
and panel layout are made for heavy-duty
70mm use. "It is the perfect design for
future expansion of film use," Berggren
emphasized, "and its sophistication provides
it with a long life of trouble-free operation,
making it ideal for single machine installations."
Other outstanding features of the Bauer
U-3 according to Berggren include xenon
availability from 900 to 3.000 watts, with
special provision for 4,000 watts and above;
built-in film tension controls for both take-
We'll turn your
half-empty theatre
into two full ones.
Or three. Or four.
We take large, high-expense theaters and convert them
into money-nnaking twins, triplets and quads. We build new
ones for malls and shopping centers, too.
We take care of every detail from initial concept to finished
construction — and deliver the job right on schedule.
We're the only outfit in the country that specializes in
building theaters. That's why we know how to build them
better. And faster. And more economically.
Call or write us and we'll show you liow we do it.
up and feed systems, which are not offered
by any other projector manufacturer for
reel use; a one-piece, machined precision
gate with nylon film tension bands, believed
to be the only such one-piece design ever
offered to the film industry; and a high
efficiency single blade shutter with double
speed drive, which does not require the customary
shutter adjustment controls.
The Bauer U-3 is designed with a threelens
manual turret. An optional two-lens
automatic, fast format changer with remote
focusing and framing is available, however.
The Bauer U-3 also exhibits superb film
steadiness. Berggren added, because of the
precision
gate which has an anti-side-weave
control at the aperture.
Gold Medal Products' free 1975 Concession
and Vending Equipment catalog lists
several new concepts for fast foods, impulse
snacks and other refreshment stand operations.
For example, the new hot dog concept
features "hot dogs eight ways" with
the new Dogeroo Hot Dog Rotisserie. Also
featured is the new "25 per cent food cost"
candy concept.
In addition, there are five restyled antique
poppers and five improved standard tyjje
popcorn machines. Further, the new "economy
class" of poppers is also shown.
New improvements have been made in
the sno-kone line,
to help beat the high cost
of sugar and make it universally easier to
sell sno-kones.
A free, 32-page booklet, "How to Cut
Your Ice Cream Costs 50 Per Cent," is
available from Sweden Freezer, manufacturer
of soft serve freezers, milk shake machines
and related fountain equipment. It
has been designed for those operators wanting
to serve ice cream desserts but who have
had to minimize ice cream or shift over to
other forms of dessert service because of the
high food and labor costs.
The booklet takes each category of ice
cream service—fountain, dessert and specialty—and
shows the dishes in full color
with complete instructions for preparation
and cost breakdown for the ingredients. It
also describes in detail the very marked costprofit
relationship between the dipping and
soft serve methods.
THEATRE
SEATING
lillill
Specialists in Rebuilding Chairs
New and Rebuilt Theatre Chairs
For Sale
Also Seat Covers
We Buy and Sell Old Chairs
TRAVEL ANYWHERE
Phone us and reverse the charge
Telephone (212) 875-5433
I
ujoodbou cxxvtruction
9^
CORPORATION
555 CHESTtJUT STREET • CEDARHURST • NEW YORK 11516
TELEPHONE
516
569-1990
Seating Corp. of N.Y.
247 Water Street
Brooklyn, N. Y. 11201
40 The MODERN THEATRE SECTION

CONDENSED INDEX OF PRODUCTS
Paqr
ATTRACTION BOARDS, MARQUEES 4 LETTERS
Bevelile-Adler Mfg. Co 36
Poblocki 4 Sons „ ;. 27
Sign Products _ _ 38
Wagner Sign Services
2fl
AUTOMATION SYSTEMS
Christie Electric Corp.
Drive-In Theatre Mfg. Co.. Inc
13
Kinotone, Inc.
9
National Theatre Supply
11
Optical Radiation Corp.
15
XeTHON Products Div.. Carbons. InC S, 39
BOXOFTICE EQUIPMENT 4 SUPPLIES
Consolidated Ticket Register Corp.
Drive-In Theatre Mfg. Co., Inc. .
Goldberg Brothers
Nadex Industries, Inc
Weldon. Williams 4 Lick
XeTRON Products Div.. Carbons. Inc.
CARBONS
The Marble Co.. Inc.
XeTRON Products Div.. Carbo Inc.
CONCESSION STANDS. EQUIPMENT 4 SUPPLIES
Butler Fixture 4 Mlg. Co. 30
Butterful, Inc _ _ 28
Cretors 4 Co. 27
Durkee Food Service Group 23
Gold Medal Products Co. 22
The Hollyw/ood Servemaster Co. 24
Monley. Inc. 29
Odell Concession Specialties Co. 26
C. F. Simonin's Sons. Inc. 28
The Smithfield Ham 4 Products Co.. Inc. 24
Stein Woodcraft Corp. 2
Supurdisplay/Server Sales, Inc. 25
DRIVE-IN THEATRE DESIGN
United States Trad Corp. 14
DRIVE-IN THEATRE GATE CONTROL;
TRAFFIC COUNTER
Drive-In Theatre Mfg. Co., Inc. 13
XeTRON Products Div., Carbons, Inc. 5
FILM HANDLING SYSTEMS, AUTOMATIC REWINDS
Christie Electric Corp. 35
Drive-In Theatre Mfg. Co.. Inc. 13
Goldberg Brothers 18
Kinotone. Inc 9
National Theatre Supply 11
XeTRON Products Div.. Carbons, Inc. 5
FILM LUBRICANT
XeTRON Products Div.. Carbons. Inc. 5
MINIATURE GOLF COURSES
Lomma Enterprises, Inc,
PAINT FOR DRIVE-IN THEATRES
Spalz Paint Industries, Inc,
POWER SUPPLIES
Christie Electric Corp 35
Kinotone, Inc. 9
National Theatre Supply 11
Optical Radicrtion Corp. 15
XeTRON Prodiicls Div., Carbons. Inc. 5
PROJECTOR BULBS, XENON LAMPS- LAMPHOUSES
Christie Electric Corp. 35
EPRAD. Inc. 31
The Kneisley Electric Co. 12
Macbeth Sales Corp. 19
Na.ional Theatre Supply 11
Optical Radiation Corp 15
Strong Electric/Holophane Div. 21
XeTRON Products Div.. Carbons, Inc, 5. 39
PROJECTOR LENSES
XeTRON Products Div,,
PaOJECTOR REELS
Goldberg Brothers
Carbons,
Inc.
PROJECTORS/SYSTEMS
Kinotone, Inc.
National Theatre Supply
XeTRON Products Div,, Carbons. Inc.
REFLECTOR, LENS CLEANER
XeTRON Products Div,, Carbons, Inc.
BOXOFFICE :; March 17, 1975
35
30
13
18
26
36
5
32
5
24
9
II
5, 39
REFLECTORS
Strong Electric/Holophane Div.
Poqc
REPLACEMENT PARTS FOR BOOTH EQUIPMENT
Edw. H. Wolk. Inc 10
SCREENS. TOWERS
D 4 D Fabrication 4 Erection Co., Inc. 33
Hurley Screen Co. 37
Selby Industries. Inc 34
,
,
SEATING
Hayes Seating Co.. Inc.
Irwin Seating Co.
Massey Seating Co
Seating Corp. of N. Y
SOUND SERVICE
RCA Service Co., Div., Radio Corp. of
America
n
8
37
17
32
40
Page
SOUND SYSTEMS
Christie Electric Corp. 35
Kinotone. Inc. 9
National Theatre Supply 11
Optical Radiation Corp 15
XeTRON Products Div.. Carbons, Inc 5
THEATRE, CONCESSION CENTER DESIGN
CONSULTANTS
Butler Fixture 4 Mlg. Co 30
Mel C. Glatz 4 Associates _ 39
Stein Woodcraft Corp 2
Woodbay Construction Corp _ 40
THEATRE EQUIPMENT 4 SUPPLIES
Perdue Motion Picture Equipment 34
WALL COVERING—DECORATIVE 4 ACOUSTICAL
Acousli-Wall 33
Econo Pleat ,,, 7
Soundfold, Inc, 16
Clip and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more informotion on products and services advertised in
this issue of The Modern Theatre Section or described in the "New Equipment and Developments" and
"Literature" and news pages. Check: The advertisements or the items on which you want more information.
Then: Fill in your nome, address, etc., in the space provided on the reverse side, fold os indicoted,
staple or tape closed, and mail. No postage stamp needed.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of March 17, 1975
Page
Acousti-Wall 33
Bevelite-Adler Mfg. Co 36
Butler Fixture & Mfg. Co 30
Butterful, Inc 26
Christie Electric Corp 35
Consolidated Ticket Register Corp 30
Cretors & Co 27
D & D Fobrication & Erection Co., Inc 33
Dnvc-ln Theatre Mfg. Co., Inc 13
Durkee Food Service Group 23
Econo Pleat 7
EPRAD, Inc 31
Mel C. Glatz & Associotes 39
Gold Medal Products Co 22
Goldberg Brothers 18
Hayes Seating Co., Inc 37
The Hollywood Servemoster Co 24
Hurley Screen Co 37
Irwin Seating Co 17
Kinotone, Inc 9
The Kneisley Electric Co 12
Lomma Enterprises, Inc 24
Macbeth Sales Corp 19
Manley, Inc 29
The Marble Co., Inc 32
NEW EQUIPMENT and
Poge
ij Film Handling System Introduced by
Eprad, Inc 38
Jet Spray Model Gives Whipped,
Regular Drinks 38
^ New Bonding Compound Available
From Tescom 39
n Harley Rand Introduces Graffiti-Removing
Spray 39
Poge
n Massey Seating Co 32
n Nadex Industries, Inc 26
n National Theatre Supply 11
D Odell Concession Specialties Co 26
n Optical Radiation Corp 15
n Perdue Motion Picture Equipment 34
Poblocki & Sons 27
Q RCA Service Co., Div. Radio Corp.
of America 12
D Seating Corp. of N. Y 40
n Selby Industries, Inc 34
n Sign Products 38
D C. F. Simonin's Sons, Inc 28
n The Smithfield Ham & Products Co., Inc 24
D Soundfold, Inc 16
D Spatz Paint Industries, Inc 36
Stein Woodcraft Corp 2
n Strong Electric/Holophane Div 8, 21
n Supurdisplay/Server Sales, Inc 25
n United States Trad Corp 14
n Wagner Sign Services 20
n Weldon, Williams & Lick 36
D Edw. H. Wolk, Inc 10
Woodbay Construction Corp 40
D XeTRON Products Div., Carbons, Inc 5, 39
DEVELOPMENTS
Page
G Kinotone's "Rock 'n' Roll System"
Fully Automated 39
n Kollmorgen to Distribute Bauer U-3 35mm
Projector 40
I] Gold Medal Products' 1975 Concession and
Vending Equipment Catalog 40
^ Sweden Freezer's "How to Cut Your
Ice Cream Costs 50 Per Cent" 40

aboui PEOPLE L
and PRODUCT
Nicholas Garland Joins
Century Technical Staff
The Century Projector Corp. has announced
that Nicholas Garland, a projectionist,
technician, electronics instructor and
engineer, has joined its technical staff. Heading
Century's engineering department, he
will be responsible for design engineering,
factory engineering and product-quality assurance
for the company.
BOXOFFICE-MODERN THEATRE
For seven years prior to joining Century,
Garland was a service engineer for Altec
and was responsible for servicing the projecrroTi
.ind sound systems ol man\ Manhattan
ihealres and private screening rooms. He
also was responsible for the initial installation
and subsequent servicing of the Ticketron
equipment, servicing the Off-Track
Betting terminal equipment and the handling
of electronic control systems for fourcolor
printing presses and automatic colorfilm
processing equipment.
Century president Jack Baer. referring to
Garland's knowledge and experience in the
design, manufacture and assembly of mechanical
and electronic comf)onents used in
theatre projection and sound systems,
praises him as one of the company's "most
valuable assets."
Stnd me more information about the products and articles checked on
the reverse side of this coupon.
Nam*. „ Position..
Thaolre or Ciicuit..
Scotiog or Cor Capacity..
Street
Number..
Oty.. . Stote Zip Code..
^ Fold along this lino with BOXOFHCE addrmi out. Stoplo or tap* «d.
SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS
We'd like to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessions
sales, etc.— faster, easier or better—let other showmen in on tfaem. Send
this material to:
The Editor
MODERN THEATRE
Coca-Cola Introduces
Flavors Under 'Tab' Label
A new line of sugar-free flavored soft
drinks using the "Tab" brand name were
placed on sale ni the New York, New
Jersey and Connecticut area last Monday
(10). the Coca-Cola Bottling Co. of New
York announced.
According to Roger D. Williams, senior
vice-president of the company, "Tab" brand
flavors— ginger ale, root beer and black
cherry— will be made available to consumers
in the metropolitan area following
extensive successful test marketing.
'Over the past two years," Williams said,
"sugar-free and flavored soft drinks have
become increasingly more popular with our
customers. With these new soft drinks, we
will be more able to meet the beverage
needs of those consumers who desire a
combination of flavor and sugar-free product
characteristics in a single soft drink."
"Tab" is New York's number one seUing
sugar-free soft drink, Williams noted, and
the "Tab" brand name will assure consumers
and retailers in New York of quality
sugar-free products with the best possible
taste
attributes.
"We anticipate the same high consumer
acceptance for 'Tab' flavors as had made
'Tab' the leading sugar-free soft drink in
New York," Williams added.
"Tab" brand sugar-free flavors will be
made available to consumers in eight-pack
cans and 32-oz. bottles. Heavy introductorv
advertising and promotional activity will
accompany the "Tab" flavors launch, according
to Williams.
Altec Reports Decrease
In First Fiscal Quarter
Altec Corp. has reported a 7-per-cent decrease
in sales for the first fiscal quarter to
$13,394,000 from $14,408,000 reported a
year ago.
Commenting on the first-quarter operations,
company president John L. Cockrill
said, "Altec's results for the first quarter
showed the effects of the economic decline
occurring in the general economy with declines
in orders, sales and profits from the
comparable period in 1974." He added that
the production and expense levels have been
adjusted to
the current level of business.
fc'
^ Fold along this line with BOXOFFICE oddreii out. Stople or tope doted.
BUSINESS REPLY ENVELOPE
First Class Permit No. S74 - Sectiea 34.9 PLM • Kanias CHy, Mo.
BOXOFFICE-MODERN THEATRE
New Twinning Procedure
Announced by Woodbay
Woodhay Construction Corp., Cedarhurst,
N. Y., announced it has devised a
new system for twinning which enables the
exhibitor to suspend operations for onh'
three to four days. B\ proper co-ordination
and planning, lengthy closings are unnecessary,
thus eliminating any booking problems.
Woodbay is the only theatre specialists
firm that oversees a job from initial planning
stages through completion, whether
new or alteration.
Woodbay is headed by Joel L. Chinman
and Maxwell Krieger.
• THIS SIDE OUT
825 Van Brunt Blvd.
KANSAS CITY, MO. 64124
The MODERN THEATRE SECTION

• ADLINE5 & EXPLOITIPS
« «LPH»eETiC«l 1 N n F X
• FXHIRITOR H4

Bugs Bunny Club Works to
Improve
Relations Between Police, Small Fry
The Bugs Bunny Club is a program of
Saturday morning movies and games de-
>igned to improve relations between the police
department and the youth aged six to
12 in Kelso. Wash. The idea of police chief
Tony Stoutt. the club held its first matinee
last September after a year of planning and
concluded its activity this past December.
The near-capacity, Saturday morning
crowds, the enthusiastic support of the business
and private sectors and plans for its
continuation on an annual basis attest to
the success the Bugs Bunny Club has met.
Kelso's population is 11,000. with 22 per
cent of it enrolled in classes in the city's
five grade schools. "Kelso was long overdue
for a good public relations program." Stoutt
said, "and we were losing ground rapidly.
We needed something new and different
with plenty of attraction." The chief said
he felt better rapport could be established
if the department could get a program started
in which the youth voluntarily came to
them rather than to have the police force
itself on them.
Recalling how exciting and captivating
he found Saturday afternoon matinees during
his own youth in San Bernardino, Calif..
Stoutt sought out some advice from Jerry
Kivela, Sterling Recreation's city manager
for the Kelso area. Kivela liked the idea at
once, since the program would be going
on at the Kelso theatre at a time when it is
not normally in operation. From the theatre's
standpoint, this is found revenue.
Kivela drew up a list of movies Stoutt
could choose from and suggested the number
of cartoons that should be included in
the series. He told Stoutt that there would
be e.vpenses for the projectionist and insurance
coverage. A package deal for 14 Saturdays
at $2,450 was agreed on. and Stoutt's
plan was mobilized.
The city agreed to pick up the tab for
insurance coverage, and an organization
called the Kelso Recreation Council donated
$2, .500 toward the program. Smaller donations
began coming in from businesses, merchants
and private citizens.
2.000 Membership Cards
When Kivela told Stoutt he could expect
between 600-700 youngsters at each matinee.
Stoutt decided to have no more than
2,000 membership cards printed. And since
the Kelso theatre's seating capacity is 903,
he had printed on the
card. "Seats available
on a first come, first served basis."
To become a member of the Bugs Bunny
Club, youngsters registered in person at police
headquarters. "It was set up like this."
Stoutt explained, "so we could get the child
to the police station. This way we were able
to talk to him directly, building a closer
relationship and answering any questions
he might have."
One week before the first matinee was
to be offered, publicity began brewing about
the club and availability of membership
cards. At 9:00 am on the Saturday of the
first matinee, 200 children were lined up
at the theatre entrance. When the festivities
were to begin. 676 members had been seated.
And by the end of the second week,
965 membership cards had been requested.
On succeeding Saturdays, after all 2,000
cards had been dispensed, nonmembers were
admitted, provided there was room. Second,
third and fourth weeks found crowds of
762, 900 and 954 respectively. The average
for the rest of the series was 800.
.'\cting as the emcee for the series was
officer Tom Pickett who, Stoutt said, "was
our unanimous selection for this position
since he seemed to possess all the natural
attributes that go with a youth community
relations program such as this." Welcoming
the young people to the club. Picket
would interject safety tips periodically
through the warm-up period in an effort to
obtain the same results that radio jingles
and television commercials have on the
youngsters.
Nonaggressive games, including blowing
up balloons until they burst, wheelbarrow
races and whistling contests while eating
crackers, were held in two parts with cartoons
in between. Winners were awarded
prizes. The feature came next followed by
the "big" event of the day.
A number was announced from the stage
and the winning youngster went up where he
stuck one hand into a pickle jar and pulled
out as many nickels as he could hold on to.
This extra time while the youngsters were
still in their seats allowed the officers to
position themselves outside the theatre for
safety patrol measures.
In looking ahead to next year when a
new batch of membership cards will be
made available. Stoutt commented on the
program thus far. "We feel that meeting
tomorrow's citizen is part of a new trend
in law enforcement which directly involves
police officers in the community they serve."
He reiterated that the program was attempting
to build good citizenship by reaching
children in the formative years of grade
school. "We are convinced that the entire
community will benefit through the long
range results of the Bugs Bunny Club,"
Stoutt said.
Wevv
The Bii,i;.\ Bunny Club in Kcl.\o.
H(jv/j.. uas so Micces.sfiil in its Jiisi
veiir ilicil it will he repeated again
next year. Youngsters eagerly wait
in line, top left, to he admitted
to the Saturday matinee features.
An officer with the Kelso Police
Department dresses in a hunny costume
which delights the youngsters,
above. Officer Tom Pickett, left,
pointing out a poster made by one
of the club members, mingles with
the children aged six to 12 before
the show starts. The club sponsor.^
have found this to be an effective
method in
getting to know the kids.
p.romo
I[uaaets
John Gardner, Auburn Theatre in Auburn,
N.Y.. received outstanding response
to a foot-stomper he devised for "Oh Happy
Day." He designed a herald offering a 50-
cent discount upon presenting it at the boxoffice.
The herald also gave details about a
'Happy Days-Happy Faces" contest in
which people were invited to show up at
the theatre with the biggest smile face and
the biggest smile poster. The winners were
admitted free. The event rated a picture in
the local Auburn newspaper.
— 15 BOXOFFICE Showmandiser :: March 17. 1975

An interpretive onnlysii ot loy and trodcpreis review.. Running Mm. I. In pcrenfhMM. Tti. plu. and minu*
*Sn ndicote degree of merit. Lislmg. cover current review, "a"'""^- © '' 'V.^i^.T'^'SPu'J * Aw"",!; A"ii
t Tcchniromo; s Other Anomorphic proccsjcs. Symbol VJ denote. BOXOfFICE Blue Ribbon Aword; All
film, arc in color except those indicated by Ib&w) for block & white. Motion Picture As. n (MPAA) ratings:
PG All ages odmitted (porentol guidance suggested); R; — Restricted, with
Si—General Audiences;
persons under 17 not admitted unless accompanied by potent or odult guardian; X—Person, under 17 not
odmitted. Notional Catholic Office for Motion Pictures (NCOMP) ratings: A1 — Unobjectionable for General
Patronage; A2— Unobjcctionoble for Adults or Adolescents; A3— Unobjectionoble for Adults; A

REVIEW DIGEST
AND ALPHABETICAL INDEX - very Good, * Good, = Foir; - Poor; = Very Poor Id the summary H is rated 2 pluses, = as 2 minuses.
- I : ^ 1 i!

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.Feb
. Nov
Nov
.
. . . S«x
, Aug
. Nov
Aug
Feb
. Feb
. .
.
. . Apr
Aug
. Jan
- Dec
.
.
.Aug
. Feb
Nov
, Dec
.
.,
. .
.
.
. June
. Dec
,
.
,
.
——
.
Rel. Date
AMBASSADOR RELEASING
©Funny Car Summei- (S8) ..Sept 74
©Free as the Wind (S4) D. Oct 74
©On the Line (90) Doc .
©Threshold: A Blue Angel's
74
Experience (93) June 75
AMERICAN FILMS LTD.
©How Come Nol)ody's on
Our Side? (84) Sept 74
©No Place to Hide (84) Dec 74
©The Prisoners (SS) Apr 75
©Stranger at Home (95)
AMERICAN FILM THEATRE
©Galileo (145) ® Hi. .Jan 75
©Jacques Brel is Alive and Well
and Living in Paris (9S) . 75
©Mother Courage
©The Man in the Glass Booth
©The Maids (95)
(Jlenda Jackson, Susannah York
©In Celebration (131)
©E' Lollipop
APRIL FOOLS FILMS
©Pictures at an Exhibition
(95) Mus..0ct74
Emerson, Lake & Palmer
©Fantastic Planet Jan 75
ATLAS FILAAS
©Crypt of the Living Dead
(81) H*,,
©Stamping Ground (83) D..
AUDUBON FILMS
©L'lmjge Sept 74
©Blood Queen (95) Ac,
©Night of the Executioners ,.Ac..
(^Lel Me Love You Sex D .
JOSEPH BRENNER
©Torso (90) D Nov 74
©The Winners (95) D..
(Reviewed as "My Wqv")
©Sex Life of a Private £ye
(89) Ac.
CFA INVESTORS IV
©He Is My Brother
CAMBIST FILMS
©Wide Open Marriage
(87) C. Nov 74
©Vampyres (S7) Ho.. Jan 75
Marianne Morris. Anulka
©Probability Zero (89) ..Ac-Sus
©Anita, Swedish Nymphet
(87) D,.
©Code Name Trixie (103) Sus D,
©1001 Danish Delights (90) ..C,
©Bordello (89) C
©The Minor's Wife (89) C.
©The Affair (91) C
©Cry Uncle (91) C
©Relations (91)
©The Minx (89)
D
i Darling ©Sappho (86) ..D
I
Aroused (89) h&w D
CAMELOT ENTERTAINMENT
©Impulse (89) Sus-D,.Mar75
©Catch the Black Sunshine
CAMPBELL-DEVON
©The Savage is Loose
(114) D. .Nov 74
Cieorge C. Scolt, Trisli Van Devere
CANNON
©The Young Playmates
(82) Sex C. Sept 74
©No Mercy Man
(91) Ac. Oct 74
CAPITAL PRODUCTIONS
©The Gift of the Forest
(100) Sept 74
CENTAUR RELEASING
©The Sinful Bed ..Sex C. Sept 74
CENTRO DISTRIBUTING
©Slick Silver and Company
CINEMA FINANCIAL
©Silence May 74
©Memory of Us (94) ...D. Aug 74
CINEMA 5
©Scenes From a Marriage
(168) Nov 74
CINEMA NATIONAL CORP.
©Child Under a Leal
(93) .
74
Dyan Cannon
©Three for the Money
(89) C . . Nov 74
McLean Steyenson, Alex Karras
©Foreplay (86) C, Jan 75
©Callan (93) Sus Jan 75
CINEMA-VU
©Kiss of the Tarantula Apr 75
CONCORD FILMS
©Pacific Challenge (93) ...Doc.
STUART DUNCAN
©Let's Go for Broke
ELLMAN FILM ENT.
JThro* Out the Anchor
(SS)
C..S«pt74
jYessongs
Captive Female (93) D,.
MISCELLANEOUS
Rel,
Date
.
ENTERTAINMENT VENTURES
©Johnny Firecloud D ,
FACES INTL
©A Woman Under the Influence
(160) D . 74
Cena Rowlands, Pefer Fnik
FANFARE
©Violated (90) Sus. Sep 74
©Sheba (90) Sus. Oct 74
(Formerly "Persecution")
L,Tna Turner, Trevor Iloward
©Run, Angel, Run
FILM VENTURES INTT.
©Go For Broke (93) ..CW. Sept 74
©Rebel (84) Ac. Oct 74
FREEWAY FILMS
©High School Fantasies
(70) Sex C. -Jan 75
GENERAL FILM CORP.
©Cactus In the Snow
(90) D. Sept 74
©Showgirl D . .
Oct 74
©Friday Foster D , , Dec 74
©A Woman , , . For All Wen
(93) Sus. Jan 75
©Linda Lovelace
for President C . . Feb 75
©Buck Jowp
©Country Blue
STEPHEN GIBSON
©Black Lolita
GLOBE PICTURES
©Mad Memories of a Lifeguard
(82) Sex C Mar 75
JOSEPH GREEN
©In the Beginning . . .
(84) C. Dec 74
©Counselor at Crime
(99) Ac-D,.Jan75
©Order to Kill (94) , , Ac-D. .Jan 75
H,B. HALICKI
©Gone in 60 Seconds (105) Oct 74
. . .Sex. .
HEMISPHERE PICTURES
Feb 75
©Campus Pussycats , . . .Sex. .
©Swingin' Swappers 75
©Teenage Playmates Mar
©Kick From the Foot of the
75
Bed Mar 75
INDEPENDENT INT'L
©Girls For Rent
(85) S«x-Ac . . Aug 74
INDEPIX RELEASING
(89)
©The D .
Scxpert (85)
.
.Sec C. .Jan 75 ©X Rated Super Market
©White House Madness
(68) Doc
(78) C. Feb 75 ©In Love Again (80) . . .D
©Last Cucaracha in Tijuana
INDOCHINA PEACE CAMPAIGN
(90) Ho
Introduction to the Enemy
(60) b&w Doc .Jan 75 R.C. RIDDELL
INT'L CINE FILMS
©Messiah of Evil
(91) Ho.. Mar 75
INT'L PRODUCERS
©1. A Demon Ko,.Aug74
©Sensuous Wives , C. .
74
©Death of a Stranger
LANA FILMS
©Fury of the Black Belt . . .July 74
LEVITT-PICKAAAN
©Super Spook (103) Sept 74
©Les Violons du Bal
(110) 0.. Dec 74
LIBERT FILMS, INT'L
©My Brother Has Bad Dreams
(90) Sus,, Jan 75
©Satan's Children (87) Ac. Jan 75
©Willie & Scratch (89)
©The AC/DC Caper
W. .Jan 75
(88) C-D.,Fcb75
©Stevie, Samson & Delilah
(88) 0D.,Feh75
©Treasure of the Emerald Cave
(92) 00, .Feb 75
©A Gentle Rape (92) @ D .
LIMA PRODUCTIONS
©Incest on Father's Night
75
L-T FILMS
©Bogard Feb 75
©God Damn Or, Shaget2 ....Ho..
.lames Keach. MIchele Marsh
HOWARD MAHLER
©The Dragon's Vengeance
©The Black Dragon
. .Oct 74
Nov 74
MAMMOTH
©Flesh Gordon (78) .
74
MANSON DISTRIBUTING
©Cycles South (91) Ad-Ac Nov 74
©Jessie's Girls W. Feb 75
Snn(lr;i Turrle. Rod Camernn
Rel.
Date
MAYFAIR FILM GROUP
©That'll Be the Day
(90) C-D..Nov74
.
David Essex. Rlngo Starr
SMahler D . Feb 75
WILLIAM MISHKIN
©The Filthiest Show in Town
(78) Sex. .Jan 74
.©Hot Times (82) Nov 74
©Bad Girls (86) Apr 75
©Teenage Intimacies (80) ..May 75
©The Intimate Teenagers
(87) June 75
©What a Way to Die (84)
©Girls of 42nd St. (88)
©Sexual Practices in Sweden (SO) . .
©All About Sex of All Nations (88)
©Blood Thirsty Butchers (80)
©Torture Dungeon (80)
©The Rats are Coming
The Werewolves are Here (91) , ,
©The Man With Two Heads (80) . .
©That Man is Pregnant (83)
MONARCH
egYoung Divorcees (90) Feb 75
©The Novices (90) Mar 75
©Blue Summer (70) Mar 75
©Frustrated Wives (85) . 75
©Happy Housewives (85) ...May 75
©House Near the Prado (75) May 75
©We A Family (70) May 75
MOONSTONE PRODUCTIONS
:v>Gemini Affair
©Candy Tangerine Man
©Mean
MONUMENT FILMS
©Hindered (96)
MULBERRY S(JUARE
©Benji
NEW DAY FILMS
©Nana, Mom And Me . ,
NEW YORKER FILMS
,
©Arthur Rubenstein
Love of Life
Black Holiday (110)
OMNI PICTURES
©Black Starlet (97)
©TTiunder McCoy .
©God's Bloody Acre
(86)
.D.
.Ac
. . .
PACIFIC INT'L
©Challenge to Be Free (90)
PEPPERCORN-WORMSER
©Escape to Nowhere (118)
©Love at the Top (105)
P.M. FILMS
©Pot! Parents! Police!
©Nothing By Chance
(93) .Doc
SCHEUER PRODUCTIONS
©Gosh! (83) Sex C.
SEABERG FILMS
©Around the World with
Fanny Hill
©The Earth is a Sinful
Song
©The Case of the Smiling
Stiffs
.©The Folks at Red Wolf Inn
SEBASTIAN INTT.
©Voyage of the Sandy
(105) Ad..
SIERRA ASSOCIATES
©Challenge to White Fang .
SOHO CINEMA
©Treaty at Battle Mountain
SUN INT'L
©The Life and Times of
Grizzly Adams (93) OD .
Fanny Hill
©The Outer Space
Connection
SUNSET INT'L
©Love Me Strangely (96) D.
©The Making of a Lady
(93) ® C-D.
©Sex and the Lonely Woman-
Part II
75
.June 74
. Feb 75
His
Sept 74
74
.Ac Dec 74
Jan 75
Oct W
Jan 75
74
. Aug 74
Dec 74
. Dee 74
Jan 75
Oct 74
. Oct 74
Jan 75
Feb 75
Sept 74
.Jan 75
Oct 74
Feb 75
Mar 75
Mar 75
SUNSHINE UNLIMITED
©Guitar Picks and Roach Clips ...
TRANS-WORLD FILMS
©Comedians (111) Jan 75
UFO
©The Devil's Triangle
(52) Doc. Jan 75
WORLD WIDE FILMS
©It Can Be Done.
Amigo C-W. Nov 74
,l:u'k Palance, Bud Spencer
COMING RELEASES
ALLIED ARTISTS
©Such Men are Dangerous
©Tlie Betsy Ad,
AMERICAN INTERNATIONAL
viThc McCullochs May 75
©Cooley High June 75
.©Return to Macon County ..June 75
©Trophy June 75
©Dead Man July 75
©Progeny of the Adder July 75
©Hit the Open Man
©Dirty School Girls
©Computer Killers
©Scream and Die
CDMacau
©When the Dogs Ran
©Rolling Thunder
©Escort Girls
AVCO EMBASSY
©The Verdict D .
©King. Queen.
Knave
©Busy Bodies
©The Driver's Seat
©Hollywood Horror House
©Secrets
©Kosygin Is Coming
©Man
©Farewell
Friday
My Lovely
BRYANSTON
©The Human Factor
©The Devil's Rain .
©Tombs
BUENA VISTA
©Apple Dumpling Gang July 75
©One of Our Dinosaurs is
Missing C. July 75
COLUMBIA
©The Wind and the Lion . . .June 75
(With (Inited Artists)
'^Breakout June 75
sBite the Bullet W. .July 75
iTIie Fortune July 75
©Hard Times Ac-Ad. Aug 75
©The Last of the Mohicans .
76
©The First Deadly Sin D. .
©The Onion Field (..) ....Cr-D..
©A Tough One to Lose D ,
©Do You Kill Him or Do I? . Ac .
©Carbons D. .
NEW LINE
©The Yakuza Killers July 75
NEW WORLD
©Dynamite Jones Ac-D..
©Journey Into Fear
PARAMOUNT
©Dogpound Shuffle (101) ..May 75
©Mickey and Nicky June 75
©Framed June 75
©Posse June 75
©The Hephaestus Plague ...July 75
.
.
.
©Once Is Not Enough ..Ad.. July 75
©Three Days of the Condor 75
©Leadbelly D . . Oct 75
©North Dallas 40 Ac 75
©Last Tycoon D 75
©Mahogany Dec 75
."iCoon Skin D
©The Fifth D Estate .
i^The Other Side of Midnight
;^Rubv Red (. .) 0. .
©Nashville
D,,
©The Marathon Man D ,
©Life Ends At Forty
©Harry Dick Tracy
OAlice in Wonderland in Paris , , ,
"The Capac Legacy
©Quattara Depression
©The Dollmaker
©Home Free Ac .
©The Prometheus Crisis
©Starting Over
:v!Tito: The Fifth Offense
©Little Me C.
©Jackpot
©The Eagle Has Landed
20TH-FOX
. . May 75
. ,
©Butch Cassidy and the
Sundance Kid C-W-D.
©iFrench
Connection II . . .Ac-Ad, .June 75
.Ac-Ad. June 75
©The Hard Ride . .
©Black Pearl .Ac-Ad. .June 75
...Ho. June 75
©So Mote It Be . .
©The Rocky Horror
Show
Mus C. .Sept 75
©Second Bullet . , . . .Sus. .Sept 75
©Dirty Billy Floyd
.Oct 75
(^Down the Ancient Stairs C Nov 75
©Autograph Hound .Nov 75
.
©Lucky Lady
(2)Skyriders
©The Day the World
Ended
©Tom Mix
. ,,C-D,
, Ac-Ad,
Ao-Ad
.Dec 75
75
.Ad. Dec 75
UNITED ARTISTS
©The Silent Stranger
(92) Ac. .June 75
©Love and Death C. .June 75
©Rollerball June 75
©The Wind and the Lion . . .June 75
(Will) rnlwmbla)
©Smile July 75
©The Return of the Pink
Panther C, .July 75
©The Wilby Conspiracy July 75
©The Manchu Eagle Murder
Caper Mystery Sus-C.
©The Old Gun
©Caves of Steel Ad. .
©The Voyage
©The Fan Club Sus. ©Wheels
©Get the Police Ac. ©Hearts of the West (MGM)
©Niagara Falls D. .
©Visit to a Chief's Son
©Smile C. .
©The Offense
©That Championship Season . . , . D. ©Li' Affaire de la Section Spectacle
©The Black Bird C, ©Gun Moll
©Black Mass

—
Opinions on Current Productions Feature reviews
Symbol Q denotes color; © CinemoScope; '$) Ponovision; ® TechoJrama;

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs
THE STOKY: "The Other Side of the Mountain" (Univ)
Jili Kinmont
i
Marilyn Hassett> and best friend Audi-a
Jo (Belinda Montgomery) dieam of going to 1956 Olympics
as members of the U.S. ski team, but Audra Jo is
stricken with polio and Jill suffers a near-fatal accident
in the finals which leaves her paralyzed from the waist
down. Finally facing reality she will never walk again,
Jill goes thi'ough rehabilitation and eventually realizes
her di'eam to teach at the Paiute Indian reservation near
her family's home in Bishop, Calif. Her one real love
though, Dick Buek (Beau Bridges), dies in a plane crash
before he can marry her.
EXPLOITIPS:
Ti3 in with a talk show on TV or radio, discussing plight
of paraplegics and their usefulness in society. Hold a special
screening for members of local ski clubs. Single by
Olivia Newton-John might offer possibilities for record
tie-ins.
CATCHLINES:
This Is a True Story . . . About a Girl Who Paced Insurmountable
Odds to Live Again ... A Movie to Move
the Entii'e Family!
-2) .
6)
Nov 'i
Apr 7
THE STORY:
"At Long Last Love" (20th-Fox)
New York in 1935 is the setting as rich Cybill Shepherd
is told by maid Eileen Bremian that her allowance from
mother has been stopped. Meanwhile, bored and very
wealthy Burt Reynolds literally loms into musical comedy
star Madeline Kahn and a romance ensues. At the race
track. Shepherd and Brennan meet Italian Duilio Del
Prete, who makes a play for Cybill after winning heavily.
As luck and the script would have it, Reynolds and chaufleui'
John Hillerman take in Kahn's show and sit next to
Shepherd and Del Prete. Shepherd and Kahn prove to
be old classmates and the two couples double date. At
Reviiolds' Long Island estate, Bremian makes a big play
lor tne reserved Hillerman. When Reynolds and Shepherd
discover a mutual attraction, Del Prete and Kahn decide
to make them jealous by carrying on their own affair.
Shepherd by now has received a large payment from
mother and goes shopping, meeting Kahn. At a dance,
the original couples get together, but change partners for
Reynolds and Shepherd, plus Kahn and Del Prete.
EXPLOITIPS:
The original soundtrack album is on RCA Records;
among the hits are "You're the Top," "Just One of Those
Things," "It's De-Lovely," "Well, Did You Evah!", 16 in
all. Tie ill with the Art Deco craze and play up the names.
CATCHUNES:
. . It's De-Lightful. It's De-Licious. It's
It's the Top .
De-Lovely.
THE STORY:
"Daughters, Daughters!" (S-B)
Prosperous Shai K. Ophii-, owner of orange groves and
a factory in Tel-Aviv, has a large house, a wife and eight
daughters. He tells employee and friend Yosef Shiloah
that he wants a son as an heir. Shiloah then takes him to
religious mystic Avner Chizkiyahu, who instructs him on
the proper method for impregnating his wife and bringing
forth a son. Constantly di-eaming of eight boys, even to
seeing himself happily in his grave surrounded by his
male brood, Ophir has wife Zaharira Harifai unknowingly
submit to the ritual. When a ninth daughter is born,
Ophir scorns his wife and offers marriage to his young
mistress if she will bear him a boy. Refused, Ophir cares
for the baby when Harifai briefly retm-ns to her mother.
Shiloah helps until Ophir discovers that Shiloah has made
eldest daughter Michal Bat-Adam pregnant. The two
wed and Bat-Adam gives birth to a girl as Ophir resignedly
expected.
EXPLOITIPS:
Mention the films presentation as the official Israeli
entries at the Cannes and San Francisco Film Festivals,
also Ophir's winning of Israel's Best Actor Award. Invite
fathers of eight or more daughters to special screenings
to be covered by the media.
CATCHLINES:
You Won't Believe What He Did to Get a Son . . . 'I'm
Goins to Do It Again, and Again, and Again, Until I Get
It Right.'
where
.Oct7»
Ian "^
THE STORY: "Silence" (CFA)
Eric is an autistic child, who has become very withdrawn
since the death of his parents. Although there
seems to be nothing wiong with him medically, he appears
incapable of speaking or learning. Barbara and Al
are a childless couple, who take Eric into their home and
try to communicate with him. They take him on a camping
trip. Eric disappears and gets lost in the forest. He
gets caught in a trapper's snare by a wild-looking hermit,
Crazy Jack. Not realizing Eric's deaf-mute state, he thinks
the boy is just frightened and starts teaching him the
ways of the wilderness. Eric later rmis away again. The
story culminates with a rabid, snarling coyote driving Eric
to the edge of a high cliff. Shocked and desperate, Eric
screams "Momma." Crazy Jack and the young couple find
and rescue him.
EXPLOITIPS:
Stress that this is an outdoor film and fine family
entertainment. Plan tie-ins with nature study groups.
CATCHLINES:
An Exciting Adventm-e of a Deaf Orphan Lost Deep in
the Wilderness . . . The Frantic Search of a Young Couple
Who Want to Give Him the Love He Never Had.
THE STORY: "Massage Parlor Wife" (Boxoffice Int'l)
Jenn Gillian, not one to meekly accept manly moments
as far as sexual pleasm'es are concerned, finds relaxation
and respite—when not applying herself in a massage par
lor—in the company of Brandi Saunders, a bisexual. Fact
leads to fantasy, in which Jenn is sexually assaulted by
a muscular man. Finally getting her fill of massage parlor
tempo, Jemi settles back for a long, loving session with
her husband.
TO BOXOmCE:
"We receive your magazine every week and
find it very helpful in the operation of our theatres.
We have been in business for 50 years,
EXPLOITIPS:
A sound audience-seller would appear to be run-ofpaper
teaser ads a week before playdate, making sure that
these are NOT spotted adjacent to or near conventional
massage parlor advertising.
CATCHLINES:
Massage, Mister? Mmmm! ... A Wacky, Wild, Way-
Out "Look" at America! . . . The Movin', Massagin' Generation
of the '70s!
Jan 75
so that is a lot of BOXOFFICE publications."
Mrs. Sam Herrod
Liberty Amusement Co., Inc..
Eunice, La. 70535
BOXOFFICE BookinGuide :: March 17, 1975

Boston.
RATES; 40c per word, minimum S4.00 CaSH WITH COPY. Four consecutive insertions lor price
o'
three. When using a Boxolfice No. figure 2 additional words and include 75c additional, to
cover cost of handling replies. Display Classified, S34.00 per Column Inch. No commission
allowed. CLOSING DATE: Monday noon preceding publication date. Send copy and answers
to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City, Mo. 64124.
GL^emne
HELP
WANTED
THEATRE MANAGERS AND DIVISION
managers lor northeast-midwest chain
Send resume to Weeze Management, 2001
Boston Rd.. N. Wilbrgham. Mass. 01095,
EXCELLENT OPPORTUNITY for projectionisl-monaqers,
managers, projectionists
and other help lor drive-in and indoor
theatres in Virginia. Progressive small
circuit with wonderful opportunity for future.
Only responsible and aggressive
people with valued experience need apply.
Send resume, photo and phone to Boxoffice.
3386.
IMMEDIATE openings for experienced
managers and manager trainees in Northwestern
Ohio. Good starting salary and
many benefits, including vacation, Blue
Cross and Blue Shield. Pleas© send full
resume in first letter. All replies held in
strict confidence. Armstrong Theatres, Inc.,
PC Box 769, Bowling Green, Ohio 43402
FILM
SALESMAN
FILM SALESMAN. Fired or retired.
I have a color exploitation reissue combination
show with accessories and
prints. On your Film Row I'll pay you
S0% commission for just calling on your
lilm buyers and getting dates set. This
could start you back in the most fantastic
business there is. Why not give
it a try? Write Jack Broder. 2220 Avenue
of the Stars. Century City. Calil.
90067.
POSITION
WANTED
WORKING GENERAL MANAGER, complete
operation, available April 15 tor conventional
and drive-in. Family, age 49.
Bcxolhce. 3393.
DIVISION MANAGER — nowr
employed.
Indoor and drive-ins, twin and multiple
theatres; advertising {newspaper, radio
and television); purchasing; concessions;
auditing; new theatre construction. Resume
upon request. Boxoffice, 3391.
INVENTIVE, ENERGETIC man, age 31
Well qualified, former circuit owner, seeking
position as director of operations, assistant
to general manager, general manager
or equivalent. 1032 Warburton Drive,
Dayton, Ohio 45426. Any location considered.
CITY MANAGER or supervisor. 15 years
experience, all phases but booking. 36,
married with tour children. Prefer central
111 ,
but
open to relocate. Write D. Merriiield,
p. O. Box 412, Galesburg, 111. 61401.
DIVISIONAL MANAGER or equivalent or
better. Finest qualifications! Early thirties,
married, college, etc. Reply today. Boxoffice,
3404.
EQUIPMENT WANTED
USED EQUIPMENT bought and sold
Best prices. Texas Theatre Supply, 915
So Alamo, San Antonio. Texas 78205
USED THEATRE EQUIPMENT. Projectors,
soundheads, seats, etc. Harry Melcher Enterprises,
3238 W. Fond du Lac Avenue,
Milwaukee, Wisconsin. 53210. (414) 442-
5020.
PAYING 57.00 to J13.00 per set. burned
silver positive contacts. Ship insured, or
write for more information, to Contact Salvaging,
2136 Jewell, Redding, Calif. 96001.
2 HOLE automatic ticket issuing
chine No junk. Boxoffice, 3396.
ma-
LET US BID on your surplus equipment.
Lee Artoe, 1243 Belmont, Chicago 60657.
WANTED: 70mm projector, 445 Bishop
Street, Atlanta, Georgia 30318.
TOP PRICES PAID—for soundheads,
lamphouses, rectifiers, projectors, lenses
and portable projectors. What have you?
STAR CINEl^A SUPPLY, 217 West 21st
Street, New York 10011. Phone (212) 675-
3515.
BOXOFFICE :: March 17, 1975
EQUIPMENT FOR SALE
35mm PHOIECTION BOOTHS FOR THE
ECONOMY MINDED EXHIBITOR. COM-
PLETE. $1,500.00, Boxoffice, 2840.
PHILLIPS Arc lamp carbon savers. Ask
your theatre supply dealer.
CENTURY, rebuilt CC heads, complete
booth. Boxoffice, 3345
34" ALUMINUM REELS, S24.S0; Neumade
motorized rewind table, arms up to 36
reels, S195.00; Single Strong X-I6 Xenon
lamp and power supply, $595.00. Thouiarids
bargainsl What do you need? STAR
CINEMA SUPPLY, 217 West 21st S;., New
York lOOlI.
AMPEX FACTORY PARTS and theatre
equipment. Capstan drive motors for Model
300, 3200 duplicators and penthouses
I300'3600 RPM $140. Exchange. 80 watt
solid state theatre amplifiers reduced 50%
$179.50. 35mm and 70mm Ampex heads.
Exciter DC power supplies RM $169.50.
Teller Communications, 8831 Sunset Blvd.,
W Hollywood, Calif. 90069. (213) 652-8100.
NO JUNK HERE! Compare quality, then
price. Beautifully rebuilt XL. E7, Super
Simplex projectors, soundheads, Icrmphouses,
lenses, etc. STAR CINEMA SUP-
PLY, 217 West 21st Street, New York, N. Y.
10011.
MODERNIZE NOWl ORG 2500 watt Xenon
lamps and power supplies, like new, pair
$3495.00; Simplex curved gale XL 35mm
projectors, pair $2450.00; Straight gate
XL's, pair $2275.00: Brenken BX 100, pair
$1158.00; RCA 9050 soundheads, pair
$950.00; RCA theatre stereo system, pair
penthouses, etc. $1250 00; arc lamps, Xenon
bulbs, reels, carbon. Save now . . , Free
List . . . Write, wire, phone. ICECO International
Cinema Equipment Co., 2991 N.
Fulton Dr. NE, Atlanta, Ga. 30305. (404)
262-3020.
CARBON SAVERS, positive or negative,
rotating or copper coated. $4.25 each postpaid.
Kirks Co., 2111 Northland Rd., Baltimore,
Md. 21207.
MINI THEATRE SPECIALSi 35mm DeVry
projectors, amplifier, base, magazines and
lenses, new—government surplus, pair
$1995.00; pcrir B&H Filmo arc 16mm projectors,
amplifier, bases, lenses, complete,
$1149.95; pair JAN 652 BSH I6mm projectors,
amplifier, changoovers, lenses and
cases, rebuilt, $950.00. A thousand items.
ICECO International Cinema Equipment
Co. Write, wire, phone for free list. (404)
262-3020. 2991 N. Fulton Dr. NE, Atlanta,
Ga. 30305.
TEXAS EXHIBITORS: Save on new equipment.
Special on exciter lamps. Xenon
bulbs, lens. Contract service avcrilable.
S & P Service Co., P. O. Box 1077, Navasola.
Tx. 77868. (713) 825-2806.
COMPLETE THEATRE. Like new. Projection
equipment, screen, chairs and miscellaneous
lobby equipment. Shenandoah
Leasing, Box 31047. Dallas, Texas 75231.
Phone (214) 363-0231.
1 XL PROJECTOR and soundhead. 2 Excelile
135 lamphouses 3 80 amp rectifiers.
2 Peerless Magnarcs. 1 Motiograph projec-
'ion head. Pair Cinemascope lens. C. B.
Simmons, 24 McCol Place, Salem, Ind.
(812) 833-5690.
COMPLETELY REBUILT: new reflectors,
nev.' contacts, repainted. Strong lamphouses.
10, 11mm - $1200.00; 13.6mm -
$1500.00. Ashcraft lamphouse, 10, Ilmm -
$1000 00; 13.6mm - $1500.00. 130 amperage
rectifiers, $800 00 pair. 160 amperage rectifiers,
$1000.00 pair. Lee Artoe, 1243 Belnont,
Chicago, 50557.
CENTURY "C" projection heads,
perfect
condition, $1250.00 pair. Boxoffice, 3400.
CENTURY "R-S" soundheads, like new,
$950.00 pair. Boxoffice, 3401.
SUPER SIMPLEX projection heads,
$475 00 pair. Perfect condition. Boxoffice,
3402
SIMPLEX SH-1000 soundheads, $950.00
pair. Boxoffice, 3403.
ONE XETRON CX900 lamphouse and
matching power supply, 220 volts, 3 phase,
like new; 3 Brenkert Enarc lamps without
mirrors; one 14 compartment film cabinet -
$950.00 for all. Harold Neumann, 1402 Marshall
Ave., Council Bluffs, Iowa 51501,
THEATRES
HOUSE
FOR SALE
WORLDS LARGEST THEATRE BROK-
ERS. Send for list. jOE lOSEPH, Box 31406.
Dallas, 75231. (214) 363-2724 or (214) 239-
2934
OWNER LEAVING COUNTRY, MUST
SELLl! Reduced $75,000.00 to $65,000.00
(Now reduced $55,0001 Less than value
of building). Adult theatre building in
Moline, 111. Perfect condition. Rebuilt air
conditioning. 700 seats. Midwest Theatres.
8816 Sunset Blvd., Los Angeles, Calif.
90069 for information.
500 SEAT THEATRE southeast location,
built late '30s. 1,500 population, 6 miles
from 3,000 population. Only competition
25 miles north and 40 miles south, nothing
east or west. Centrally located, no other
theatre in two counties. Will sell real
estate or business only to right party. Boxoffice,
3387.
THEATRE FOR SALE. Pasadena, Calif.
92 seat adult house with parking lot. Good
lease, excellent location, clean. Asking
$40,000.00, terms. (213) 352-1183.
300 CAR DRIVE-IN, Central Ohio, 30 mi.
from Columbus, O Will finance. O. F.
Martin. (419) 562-5145.
INDOOR AND DRIVE-IN—thriving community
in the great southwest. Approximately
10,000 population. Boxoffice, 3392.
467 SEATS, CENTRAL MISSOURI. Only
theatre in 30 mile trade radius. Good
condition. $25,000 owner financed, or $20,-
000 cash. Lease for $200 month. Boxoffice,
3395
400 SEAT with balcony, north central
Indiana, with capable personnel available
for continued operation. Price includes
building and equipment. $17,000.00. Boxoffice,
3398.
700 SEATS, REMODELED, up-to-date. Top
grosser. Densest population, universities.
(314) 863-5318.
PHOENIX, ARIZONA. Adult theatre in
center of metropolitan area. 102 seats,
grossing $90,000 a year. $65,000 - terms
available. (602) 955-2233. Harkins Theatres,
6528 E. 2nd St., Scottsdale, Arizona 85251.
THEATRES WANTED
WE ARE INTERESTED in leasing or purchasing
indoor theatres Any location acceptable.
Stu Segall and Associates, 1800
Broadway, NYC, N.Y. 10035.
BUY OR LEASE Indoor or drive-in theatre.
Contact Weeze Management, 2001 Boston
Rd., N. Wilbraham. Mass. 01095.
THEATRES FOR LEASE
SOUTHWEST MICHIGAN, i„aii. street,
solid town, resort area. Ideal for couple
or second income. Boxoffice, 3388.
THEATRE REMODEUNG
CINEMA DESIGNERS, INC.. builders o:
contemporary theatres, can remodel youold
theatre or build you a new one Com
plete turnkey project Write for free bro
chure. 1245 Adams S> . Mass 0^12-!
(B17) 298-5900
DRIVE-IN
THEATRE CONSTRUCTION
SCREEN TOWERS INTERNATIONAL: Ten
Day Screen Installation. (317) 642-3591
Drcrwer P, Rogers, Texas 76559.
BOOKS
THE MANUAL OF THEATRE MANAGE-
MENT. Our 75,000-word professional textbook.
Illustrated. Deluxe hardcover edition.
Send your $20 check or money order
to Ralph J. Erwin, Publisher, P.O. Box
1982, Laredo, Texas 78040
THEATRE SEATING
THEATRE CHAIR UPHOLSTERINGl ANY-
WHERE. Finest materials, LOW prices
Custom seat covers made to ht. CHICAGO
USED CHATR MART, 1320 S. Wabash, Chicago,
60605. Phone: 939-4518.
SPECIALISTS IN REBUILDING CHAIRS.
New and rebuilt theatre chairs for sale
We buy and sell old chairs. Travel anYwhere.
Seating Corporation of New York.
247 Water Street, Brooklyn, N.Y., 11201.
Tel. (212) 875-5433. (Reverse charges).
WANTED— Late model used theatre
chairs. Write or call Hayes Seating Company,
101 Pickard Drive, Syracuse, N.Y.
13211. (315) 454-9345.
CALIFORNIA THEATRES—During month
of April, Mission Seating Co. will be rebuilding
theatre chairs at Ft. Ord, Calif.
We do in-theatre work including painting,
upholstering and repairing between performances
with no loss of revenue. Free
estimates and samples of fabric and paint
shown on location To arronge for date
of appointment, call or write Mission Seating
Co., 8320 Ward Parkwoy Plaza, Kansas
City, Mo. 64114. (815) 523-2904.
Our 28th Year
WANTED—approximately 200 balcony
seats, steep pitch. Must be modern upholstered.
Boxoffice, 3399
POPCORN MACHINES
ALL MAKES OF POPPERS, caramel com
equipment, floss machines, sno-ball machines
Krispy Korn, 120 So Hoisted, Chicago.
111. 60606.
MORE CLASSIFIED
LISTINGS
ON PAGE 16
SUBSCRIPTION ORDER FORM
BOXOFFICE
825 Van Brunt Blvd.
Kansas City, Mo. 64124
Please enter my subscription to BOX
OFFICE, Enclosed is my check or money
order for:
n 1
YEAR $10
D 2 YEARS $17
Outside U.S., Conoda and Pan
American Union, $15.00 per year
Theatre
Zip Code
Position
. Sfote

1 A
"MACON COUNTY LINE" THRILLED 'EM...
"TEXAS CHAINSAW MASSACRE" CHILLED 'EM
NOW WATCH pnnR PRETTy f DPIE
MAKE THE BIGGEST KILLING OF THEM ALL!
I
HE DOES All m TH/NGS YOU LIKE... TO fORGEl
LESLIE UGGAMS SHELLEY WINTERS
MICHAEL CHRISTIAN as Ete- TED CASSIDY as too
DUB TAYLOR m SLIM PICKENS a Mima wtm Ente,me
Pfodiiced and directed by RICHARD ROBIMSOU Saeeiii)lay by B W Sandelur TECHNICOLOH "
IIIIKIIB
Wcst^mcric^ Rclc^^»ic
Par*nl •» Adu" Guard-in
PREMIERE OPENINGS MID MARCH NEW ORLEANS AND MEMPHIS
WESTAMERICA'S BIG 5 FOR 75
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INVASION FROM INNER EARTH G RATED NOW -
POOR PRETTY EDDIE - R RATED NATIONAL RELEASE THIS SUMMER
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FIRST NUDIE
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MUSICAL NOW SHOOTING FALL RELEASE
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RAMBLIN' MAN
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SAVAGE IS LOOSE NOW AVAILABLE IN LIMITED AREAS
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FOR FURTHER INFORMATION IN YOUR AREA - CALL WESTAMERICA - (303) 573-0271
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