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MENUHIN COMPETITION LONDON 2016 7 - 17 April 2016

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MENUHIN COMPETITION

LONDON 2016

CELEBRATING YEHUDI MENUHIN’S CENTENARY

7 - 17 April 2016


Zamira Menuhin Benthall with

Chad Hoopes, Junior Winner

at the 2008 Competition

DISCOVERING, ENCOURAGING, NURTURING AND INSPIRING

Exceptionally talented young musicians from around the world to

develop into the next generation of great artists

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MENUHIN COMPETITION: LONDON 2016


WHO WE ARE AND WHAT WE DO

The Menuhin Competition is the world’s leading International competition for

young violinists and the focus of an 11 day festival celebrating the very best of

the most challenging and rewarding of musical instruments – the violin.

Yehudi Menuhin, aged 12

Experience in excellence

Founded in 1983 by Yehudi Menuhin, one of the

greatest violinists of the 20th Century, the only

event of its kind to take place in a different world

city every two years for exceptionally talented

young violinists under the age of 22. London

will be the next host in 2016 for the elevenday

festival of concerts and events with the

Competition at its heart.

The Menuhin Competition Jury – chosen from

world-class musicians – takes an active part in the

event, leading a series of chamber concerts and

masterclasses alongside the young participants.

The competition takes place in an exceptional

atmosphere of learning and cultural exchange. It

culminates in the selection of two rising stars who

then perform in a glittering closing gala concert.

The Competition is governed by a board of

trustees, which includes Yehudi Menuhin’s

grandson Aaron Menuhin. Former first prize

winner Joji Hattori is President. Duncan Greenland

chairs the Trust Board and its Executive

Committee, on which Gordon Back is Artistic

Director.

Competition snapshot

Attracting 60% more entries than other major

international violin competitions, the Menuhin

Competition attracts hundreds of applications

from more than thirty countries around the world.

Of these, forty two young players are selected

to compete as Juniors (under 16) or Seniors

(under 22).

They perform a challenging repertoire before

the high-profile Jury which, over the history of

the Competition, has earned an impeccable

reputation for fair judgement.

“ Our young gifted violinists will

be the ambassadors of goodwill,

for they come with pure hearts

and music in their souls. It is in

these younger people that we

invest our future.”

YEHUDI MENUHIN

ONE OF THE GREATEST VIOLINISTS AND HUMANISTS

OF THE 20TH CENTURY.

FOUNDER OF THE MENUHIN COMPETITION IN 1983.

MENUHIN COMPETITION: LONDON 2016

03


THE COMPETITION IN LONDON

7-17 APRIL 2016

The United Kingdom does not currently host a world-class

international violin competition. The celebration in 2016 of the 100th

anniversary of Yehudi Menuhin’s birth presents the ideal opportunity

to put that right and bring the Competition to London.

Lord Menuhin lived much of his life in Britain and held British citizenship.

As well as founding the Menuhin Competition, he also established the

Yehudi Menuhin School and Live Music Now!

We are delighted that the Menuhin Competition has been welcomed

back to London and the UK for 2016 by the British government, and

has also been given the full support of the Mayor of London and

London & Partners.

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MENUHIN COMPETITION: LONDON 2016


“ It is wonderful that the prestigious Menuhin Competition is coming

back to London in 2016, the centenary year of the great maestro.

This exciting showcase of some of the best young violinists from

across the globe will be a feast for music fans, which I hope will inspire

other gifted young people in the capital and across the country.

One of my ambitions is to see more young Londoners taking up

a musical instrument, through the Mayor’s Music Fund and other

initiatives, and any event that raises the profile of talented young

musicians is to be welcomed.”

MAJOR OF LONDON, BORIS JOHNSON

MENUHIN COMPETITION: LONDON 2016

05


“The meeting of young talent is an occasion for

great stimulus, excitement and reward”

Lord Menuhin, 1983

Talking about the first competition

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MENUHIN COMPETITION: LONDON 2016


LONDON LOVES THE ARTS

CLASSICAL MUSIC AROUND TOWN

For 8 out of 10 visitors to London - heritage and culture are the main reasons for their visit

London is one of the most

culturally vibrant cities in

the World.

London is one of the most culturally vibrant cities in the world

Classical music plays an important part of the arts market in the UK

£67M generated each year from classical music and musical theatre ticket sales to London tourists

1.8M visitors are music tourists - London is the music capital of the United Kingdom

Classical Music plays an

important part of the arts

market in the UK.

Over 17,000 music performances a year across London’s 300+ venues

84% of Londoners think that the city’s cultural scene is important

in ensuring a high quality of life. (GLA/ICM research)

There are more than 300 languages spoken in London, more than in any other city in the world

90% of classical music audiences are from the ABC1 households

Over 8% of the UK population attended a live concert in the last year

MENUHIN COMPETITION: LONDON 2016

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A UNIQUE 11 DAY FESTIVAL:

A COLLABORATIVE APPROACH

Our approach to staging the Menuhin Competition for Yehudi Menuhin’s 2016

Centenary in London will:

• Add to London’s reputation as a world centre for classical music

• Further promote London as a host city for major international cultural festivals

• Provide an opportunity for creative collaboration amongst leading UK arts organisations

• Bring synergies and efficiencies through shared resources

• Reach out to existing and new audiences through cross-promotion among partner

organisations

• Stimulate and strengthen outreach and education activities

Live broadcasts

All major concerts in the Competition will be broadcast live and presented in association

with a major broadcaster.

All competition rounds are live web-streamed across the world.

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MENUHIN COMPETITION: LONDON 2016


GOING PLACES:

THE OLYMPICS OF THE VIOLIN

“ I sat back and could only gasp

with amazement... the technical

capability of the contestants

was phenomenal, far higher

than you’d find in, say, the BBC

Young Musician of the Year.”

MICHAEL WHITE

THE DAILY TELEGRAPH

From Folkestone, a small seaside town in England in 1983, to the capital

of China in 2012 and the United States in 2014, the Menuhin Competition

has become the most sought-after world event for violin talent under the

age of 22.

The Competition continually attracts the interest of the world’s leaders. In

2010 the King of Norway was royal patron of the Competition in Oslo. The

2012 Competition in Beijing, was attended by the Vice President Xi Jinping

and the prize-giving ceremony was hosted by the US Ambassador who

announced that the 2014 Competition would be taking place in America

and in 2014 the Mayor of London Boris Johnson welcomed the competition

back and to the UK and London for 2016.

The entire competition is live web-streamed around the world and with

national and international television broadcasts of concerts.

Boulogne-sur-Mer 2006

Oslo 2010

Cardiff 2008

Beijing 2012

In 2016, we celebrate Lord Menuhin’s Centenary by bringing the

Competition to London for the first time since 2004 in partnership with the

Royal Academy of Music, Southbank Centre, the Philharmonia Orchestra, the

Yehudi Menuhin School and the National Youth Orchestra of Great Britain.

Austin Texas 2014

London 2016

MENUHIN COMPETITION: LONDON 2016

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PAST AND CURRENT JURORS

The Menuhin Jury - selected from world-class musicians - takes an active part in

the event unlike any other competition, leading a series of orchestral concerts and

master classes alongside the young participants.

The Jury has maintained an impeccable reputation for fairness and artistic

integrity, combining tradition, innovation and creativity in the spirit of its founder.

Maxim Vengerov

Igor Oistrakh

Wu Zuqiang

Bruno Canino

Kyoko Takezawa

Hu Kun

Dong-Suk Kang

Donald Weilerstein

Pamela Frank

Yehudi Menuhin

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MENUHIN COMPETITION: LONDON 2016


STAR VIOLINISTS OF TODAY

OUR PREVIOUS PRIZE-WINNERS

The Menuhin Competition has helped develop and launch the careers of

many of today’s leading virtuoso violinists, including:

Ray Chen

Tasmin Little OBE

Nikolaj Znaider

Isabelle van Keulen

Ilya Gringolts

Julia Fischer

Feng Ning

Lara St John

Chad Hoopes

Jennifer Pike

Daishin Kashimoto

Alina Ibragimova

MENUHIN COMPETITION: LONDON 2016

011


“ London was Lord Menuhin’s home

patch in his later years. Opening

up the Royal Academy of Music

as a host venue for the Menuhin

Competition in 2016 seems

especially appropriate given it’s

the Centenary of Menuhin’s birth.“

PROFESSOR JONATHAN FREEMAN ATTWOOD

PRINCIPAL, ROYAL ACADEMY OF MUSIC

“Lord Menuhin would have been delighted

at the prospect of the Academy and the

Competition in his name collaborating in

a festival to nurture young talent and their

collective artistic ambition, especially as we

share a similarly wide international reach

and reputation.”

JONATHAN FREEMAN ATTWOOD

PRINCIPAL, ROYAL ACADEMY OF MUSIC

012 MENUHIN COMPETITION: LONDON 2016


A COLLABORATIVE APPROACH:

OUR CULTURAL PARTNERS

“ The most educational and

inclusive of competitions,

and the best international

forum for young violinists.”

JOJI HATTORI, PRESIDENT, MENUHIN COMPETITION

(A JUNIOR PARTICIPANT AT THE VERY FIRST COMPETITION IN

1983, A PARTICIPANT IN THE SENIOR COMPETITION IN 1987

AND SENIOR FIRST PRIZEWINNER IN 1989)

The Menuhin Competition Trust is lead organiser of the Competition

bringing together key partners for London 2016 in a unique creative

collaboration of world leading arts organisations.

Royal Academy of Music

Southbank Centre

The Royal Academy of Music is one of the world’s

greatest conservatoires and Britain’s oldest. It is

committed to shaping the musical landscape

through shaping contemporary musical life. The

Academy also holds the Foyle Menuhin Archive.

The world-famous Southbank Centre – home to

the Royal Festival Hall – is one of Britain’s leading

arts institutions. Located on the south bank of

the River Thames, this vibrant centre offers a wide

range of cultural events.

Philharmonia Orchestra

Yehudi Menuhin School

The Philharmonia is one of the world’s great

orchestras and a foremost musical pioneer.

It brings together the world’s finest players,

conductors and soloists to create truly inspiring

musical performances.

A centre of excellence for the performing arts,

Yehudi Menuhin founded his famous school to

provide the environment and tuition for musically

gifted children to pursue their love of music and

develop their potential.

National Youth Orchestra

of Great Britain (NYO)

NYO offers a national platform for Britain’s

brightest and best teenage musicians to come

together to create performances that astound

and inspire musicians and audiences alike.

Live Music Now

Live Music Now’s distinctive approach has been

developed over 35 years, realising the vision of its

founders, Yehudi Menuhin and Ian Stoutzker. LMN

supports inspirational professional musicians to

use their talents for the benefit of those who are

otherwise excluded from the joy of experiencing

live music.

MENUHIN COMPETITION: LONDON 2016

013


THE

COMPETITION

ATTRACTS THE

WORLD’S MOST

GIFTED YOUNG

VIOLINISTS

“ The Menuhin Competition

has been a life-changing

experience for me.”

CHAD HOOPES, WINNER OF THE MENUHIN

COMPETITION AT THE AGE OF 13, HAS SINCE

BECOME THE YOUNGEST VIOLIN SOLOIST

EVER SIGNED BY IMG ARTISTS

Pamela Frank, Chair of the Menuhin Competition Jury in 2016, giving

a masterclass

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MENUHIN COMPETITION: LONDON 2016


“ The Menuhin Competition gave

me an opportunity to make great

friends. I learned many different

cultures during this competition .”

MORE THAN A COMPETITION

RENNOSUKE FUKUDA

1ST PRIZE JUNIOR WINNER AUSTIN 2014

True to Lord Menuhin’s vision the

Menuhin Competition London 2016

is far more than a competition.

We provide opportunities for

competitors to be mentored but

also turn mentor themselves with

our outreach programmes.

During the Competition

• Programme of musical outreach performance opportunities for participants

who do not proceed into the final rounds of the Competition

• A day of masterclasses given by each Jury Member to competitors and selected

conservatory students from the host city

• Exhibitions, lectures and discussions

• Workshops for amateur violinists and challenges for violin makers

• Performance projects with competitors and open rehearsals

Working collaboratively with our

partners the Competition Trust will

also run a series of ancillary events

linked to Lord Menuhin’s centenary,

Supporting prizewinners after the Competition

Close contact is maintained with prizewinners – the new ‘Menuhin Laureates’

– as they start their performing careers, guiding them to suitable performing

engagements as soloists and in private for Menuhin Competition patrons, as well

as with major orchestras and at music festivals around the world.

in cultural organisations across

London in the months leading up to

and during April

New for London 2016 - Menuhin’s Mentors

To celebrate Yehudi Menuhin’s philosophy on education and for the first time in

the competitions history - London 2016 will launch Menuhin’s Mentors. In addition

to the 44 competitors taking part in the competition, several previous competitors

will be joining us and become mentors to talented young applicants who have not

made it through to the competition stages in London but who our pre-selection

Jury feel show real promise and a love for music. The competition trust will bring

these young mentees to London to experience the competition and participate in

a series of workshops and cultural visits to nurture their potential.

MENUHIN COMPETITION: LONDON 2016

15


Kevin Zhu, Junior Winner,

Beijing 2012

LONDON 2016:

PROGRAMME AND ACTIVITIES

The events, concerts and programme for the Menuhin Competition

and Centenary celebrations are being developed in close collaboration

with our major partners. Consistent with previous Competitions,

London 2016 will be innovative and of outstanding artistic excellence.

Each competitor stays for the entire eleven-day event, forging friendships

with fellow musicians and having an opportunity to perform, learn from

each other and from the maestros of the Jury, and give master classes in

schools and the wider community. This activity will also inspire the rich

Outreach and Education Programme.

A number of world-class violinists have already agreed to serve on the

Centenary Jury – including Julia Fischer, Ray Chen, Henning Kraggerud and

Tasmin Little – all under the chairmanship of American violinist Pamela

Frank. The full Jury will be announced in early 2015.

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MENUHIN COMPETITION: LONDON 2016


Core programme for the eleven-day Competition

DATE TIME EVENT VENUE

Thursday 7 April Evening Opening Gala concert Southbank Centre:

Royal Festival Hall

Philharmonia Orchestra

Friday 8 April 10:00-17:00 1. Round juniors – part 1 Royal Academy of Music

Evening Concert with Chad Hoopes Royal Festival Hall National Youth Orchestra

Saturday 9 April 10:00-17:00 1. Round juniors – part 2 Royal Academy of Music

Evening Chamber music evening Royal Academy of Music

Sunday 10 April 10:00-17:00 1. Round seniors – part 1 Royal Academy of Music

Monday 11 April 10:00-17:00 1. Round seniors – part 2 Royal Academy of Music

Tuesday 12 April 10:00-17:00 Junior semi-finals Royal Academy of Music

Evening Chamber Music Concert with Jury Menuhin Concert Hall Menuhin School Orchestra

Wednesday 13 April 10:00-17:00 Senior semi-finals Royal Academy of Music

Thursday 14 April 10:00-17:00 Day of masterclasses Royal Academy of Music

Evening Concert with Jury soloists Temple Church

Friday 15 April Afternoon Junior finals – part 1 Royal Academy of Music

Evening Junior finals – part 2 Royal Academy of Music Menuhin School Orchestra

Saturday 16 April Daytime/afternoon Celebrating Menuhin Royal Festival Hall

Evening Senior finals Royal Festival Hall

Accompanying events

In addition to the core Competition,

a programme of additional events will be

presented, including:

• Concerts presented by Competition partners

• Concerts with star Jury Members

• Royal Academy of Music ‘open day’

• Masterclasses

• Exhibitions

• Lectures and discussions

• Competitors visit and work with local schools

and music services

• Performances involving gypsy, folk and jazz

violin styles

• Attending concert rehearsals

• Workshops for amateur violinists

• Youth Orchestra performances with

competitors

And much more...

Sunday 17 April Daytime/afternoon Celebrating Menuhin Royal Festival Hall

Evening Closing Gala Concert Royal Festival Hall Philharmonia Orchestra

MENUHIN COMPETITION: LONDON 2016

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65 Nationalities applied to take part Applications from over 45 Countries











































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MENUHIN COMPETITION: LONDON 2016


WORLD RECORD BREAKING

VIOLIN EVENT

World Record set in 2014 for applications to participate in a music competition

Over 60% more entries than any other international music competition

Children from 45 countries around the world apply to take part in each

competition - USA, UK, Brazil, Korea, Philippines, China, Japan, Korea, Taiwan

and right across Europe

Applications received from over 27 different nationalities in 2014

51/49% male/female split for applications to participate

52/49% male/female split for Prize winners since 1983

All placed prize winners since 1983 are still working as professional musicians today

Austin 2014

• 15,000 live audience attendance

175,000 live web-stream viewers

• 3 million website hits

Beijing 2012

• 18,000 live audience attendance

• 90,000 website views of the live web-stream

• 2.6 million website hits

Oslo 2010

• 12,000 live audience attendance

• Over 43,000 people viewed live web-stream

• Over 1.7 million website hits

Over 700 music careers launched over 31 years

Friendships and professional working relationships formed for life

MENUHIN COMPETITION: LONDON 2016

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UNMISSABLE EXPOSURE

The Menuhin Competition attracts worldwide media interest, not just from

the arts press but the business and world news in print, online and broadcast

mediums. The London competition is no exception with the 2016 Competition

and centenary celebrations set to be the largest event to date already attracting

worldwide media interest for features.

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MENUHIN COMPETITION: LONDON 2016

Five hours per day of live web streaming across the 11 days with estimated

audiences of 350,000 worldwide

The celebration of Lord Menuhin’s centenary as the Competition returns to

London for the first time in twelve years guarantees extensive coverage

Six weeks of broadcast advertising coverage in the lead up to April 2016 to

a UK audience in excess of 6 million via our broadcast partnership

Advertising coverage across major commuter, business and leisure train

travel lines into Central London

Prominent visibility in a major international activation event beginning in

February 2016


MORE THAN 11 DAYS IN APRIL 2016

It’s not just the 11 day competition festival in April 2016 that takes place

there are a whole series of events and press launches during 2015.

April 2015

The Competition opens for entries

October 2015

The Competition closes for entries

November 2015

Pre-Selection Jury come to London to select 44

Competitors The Menuhin Mentees are selected

December 2015

The selected 44 Competitors are formally invited

The successful Menuhin Mentees are informed

March 2016

’Around Menuhin’s World in 100 Violins’

opens across the world

April 2016

Jury and Competitors arrive in London

Competition and centenary festival

events across London

Outreach and Education activities

Auction of 100 violin artworks ‘Around

Menuhin’s World in 100 Violins’

“ The performing violinist

continually reviews the hours,

days and weeks preceding a

performance, charting the many

elements that will release his

potential”

YEHUDI MENUHIN

ONE OF THE GREATEST VIOLINISTS AND HUMANISTS

OF THE 20TH CENTURY.

FOUNDER OF THE MENUHIN COMPETITION IN 1983.

January 2016

Note by Note is launched

The Competitors of the 2016 Competition

are announced worldwide

‘Around Menuhin’s World in 100 Violins’ launched

MENUHIN COMPETITION: LONDON 2016

021


MASS ONLINE COMMUNITY

AROUND THE WORLD

The Menuhin Competition attracts international attention from a mass

online community from across the world

YouTube channel reaches over 110 countries

Facebook reach across 45 countries

Twitter followers

Weibo reach of over 1.3 million through celebrity ambassadors

Menuhin Competition Website - 6.5 million hits per year

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MENUHIN COMPETITION: LONDON 2016


“ The Menuhin Competition

has been a life-changing

experience for me.”

CHAD HOOPES, WINNER OF THE MENUHIN

COMPETITION AT THE AGE OF 13, HAS SINCE

BECOME THE YOUNGEST VIOLIN SOLOIST

EVER SIGNED BY IMG ARTISTS

ENSURING CUT THROUGH

Making the most of the Centenary Celebrations in London

Global Advertising Campaign beginning April 2015 to over 46 countries

PR and Media campaign beginning January 2015 with the launch of

South Bank Centre’s 2015-16 season

Social Media awareness campaign starting April 2015

Digital activation beginning January 2015 - launch of the London 2016

website Direct Marketing of the competition to a targeted audience in

90 countries Activation Events in April, September 2015 and February 2016

- the opening of the competition on Lord Menuhin’s 99th birthday on

April 22, 2015

Celebrity Ambassadors secured for 2016

Political Endorsement from Mayor of London Boris Johnson and Deputy

Prime Minister Nick Clegg and the Greater London Authority

Media Partnerships with Classic FM and London & Partners

MENUHIN COMPETITION: LONDON 2016

023


SPONSORSHIP

OPPORTUNITIES

LET YOUR BRAND PERFORM

EXPERIENCE THE EXCITEMENT OF DISCOVERING, NURTURING

AND LAUNCHING THE CAREERS OF FUTURE STARS

Stella Chen, Senior 4th Prize, Cardiff 2008

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MENUHIN COMPETITION: LONDON 2016


WE OFFER FOUR MAIN SPONSORSHIP

PACKAGES FOR LONDON 2016

WE WILL TAILOR YOUR

SPONSORSHIP TO ENSURE

THAT YOUR TARGET

AUDIENCE ENGAGES WITH

YOUR BRAND

HEADLINE TITLE SPONSOR

PRINCIPAL SPONSORS

Junior Competition ◆ Senior Competition

FESTIVAL SPONSORS

Menuhin Mentors ◆ Individual Concerts

Note by Note ◆ Around Menuhin’s World in 100 Violins ◆ Menuhin Weekend

LONDON 2016 CENTENARY PARTNERS

Accommodation ◆ Airline ◆ Travel ◆ Media ◆ IT ◆ Office

MENUHIN COMPETITION: LONDON 2016

25


OUR APPROACH

TO SPONSORSHIP

We will tailor your sponsorship to ensure that we help you meet your aims

and objectives

HELPING YOUR COMPANY PERFORM

We can gear your benefits more towards Clients, Employees or Brand Exposure or

spread them across all three areas. As part of our personalised approach we will tailor

your bespoke package to include the areas of most benefit to you.

HELPING YOUR BRAND PERFORM

We know that increasing your brand’s performance and delivering your vision to an

increasing number of potential clients is essential, with that in mind we are able to

offer exposure for your company through print, online, social and broadcast media.

Full details of our media reach can be found in each proposal outline.

26

MENUHIN COMPETITION: LONDON 2016


OUR APPROACH

TO SPONSORSHIP

CLIENT HOSPITALITY, CULTIVATION and STEWARDSHIP

At the Menuhin Competition we all appreciate how important it is to look after

clients throughout their relationship with you and what better way than to offer

them money can’t buy experiences in the Arts with the Menuhin Competition

London 2016.

EMPLOYEE ENGAGEMENT

Maintaining a productive and happy work force is integral to any business’s

ongoing success. With the ever growing demands on time and results delivery

on employees, the ability to offer added benefits goes a long way to helping

retain employees. Music is such an integral part of our everyday lives, most of us

use this as form of relaxation and to help wind down from a busy often stressful

work day even without realising. We can help impart Lord Menuhin’s philosophy

that music unites and is good for the soul and our mental wellbeing.

MENUHIN COMPETITION: LONDON 2016

27


HEADLINE SPONSOR

STRUCTURE OVERVIEW

Designation and Properties

Branding and Advertising

Hospitality

Merchandise

Proposal

28

MENUHIN COMPETITION: LONDON 2016


“ I think the exposure to all the great musicians in Oslo definitely changed

my view of music-making today. It was the first time I participated in

such a big festival of such high-level musicians. I also learned a lot from

the comments I received from the judges following my performance.”

Stephen Waarts - Junior 2nd Prize Winner , Oslo 2010

WE CAN GEAR YOUR BENEFITS MORE

TOWARDS CLIENTS, EMPLOYEES OR

BRAND EXPOSURE OR SPREAD THEM

ACROSS ALL THREE AREAS.

AS PART OF OUR PERSONALISED

APPROACH WE WILL TAILOR YOUR

BESPOKE PACKAGE TO INCLUDING THE

AREAS OF MOST BENEFIT TO YOU

MENUHIN COMPETITION: LONDON 2016

29


DESIGNATION AND PROPERTIES

“ I came with the hope of winning

a prize and I went back with a lot

more: an understanding of music

at a different level, and friends

from all over the world.”

LAURE CHAN

JUNIOR COMPETITOR 2010

Title/Headline sponsorship of the Menuhin Competition London 2016 and

associated events from January 2015

Your Company name incorporated into the Competition title for London 2016

Creation of a composite event logo that incorporates your brand into the

Competitions logo/Brought to you by

Exclusivity within the category of business and products

A special Centenary Prize named after your company to be presented by one of

your VIP’s at the closing gala, including the composite logo

First refusal to sponsor of one of the competition winners for the 2 years

following the competition

50 x VIP tickets to the Opening Concert, Senior Final Concert and Closing Gala

Concert

20 tickets per day throughout the competition rounds

Access to associated events/Menuhin Competition Trust charity activities

Right for employees to volunteer across the 11 day festival

50 VIP Hospitality Places and right to deliver own hospitality area at Southbank

Centre, at the Opening Concert, and Menuhin Weekend

(including Senior Final and Closing Gala)

2 VIP’s in prize award presentation party

Bespoke programme of pre-event promotion and hospitality

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MENUHIN COMPETITION: LONDON 2016


BRANDING AND ADVERTISING

We’ll Get Your Brand Performing

Dominant, comprehensive branding

Your logo carried on all Competition advertising, marketing and social

media platforms

Primary branding on the Competition’s official website with links to your

website through till 2016

Logo and boilerplate carried on Menuhin Competition press releases

Branding carried on merchandise, team uniforms, banners that is produced

Double page spread in each Competition’s Official Programme and back

cover if available

Right to use the Menuhin Competition London 2016 logo and identity

across your sponsor-led sales and marketing campaigns

Opportunity to rebrand the Menuhin Competition website incorporating a

dedicated title sponsor site

Let us help deliver your next advertising campaign by using our

competitors to provide the music/ modelling /manpower for your

campaign

Official Press announcement in early 2015

MENUHIN COMPETITION: LONDON 2016

31


HOSPITALITY:

WITH A MUSICAL TWIST

Help your Client Cultivation and Stewardship programmes with our VIP Hospitality

and Concert Experiences

Invites for eight executives to similarly experience the Menuhin Competitions in

2016, concert tickets to all performances and four nights 5 – star accommodation in

London each

50 x VIP tickets to the Opening Concert, Final Concert and Closing Gala Concert

20 tickets per day throughout the Competition Rounds

Private Hospitality opportunities at each of the major concerts

Concert, heats, rehearsals and ‘behind the scenes’ tickets and experiences for

executives, staff members and clients

Tickets for concerts featuring Competition Winners at concert halls in London from

2015 - 2016

Opportunities to meet Competition Winners and International Jury Members

Opportunity to host a closed client event with a winner of the 2014 or 2016

competition in 2015 or 2016 (musicians provided by the Menuhin Competition, all

other costs to be met by the sponsor)

Private Tour of the Foyle Menuhin Archive at the Royal Academy of Music for up to

20 guests

Title Sponsors of the Gala Concert in 2015 and 20 guests invited for dinner

MENUHIN COMPETITION: LONDON 2016

032


“ The Menuhin Competition

has been a life-changing

experience for me.”

MERCHANDISE:

LONDON 2016

CHAD HOOPES, WINNER OF THE MENUHIN

COMPETITION AT THE AGE OF 13, HAS SINCE

BECOME THE YOUNGEST VIOLIN SOLOIST

EVER SIGNED BY IMG ARTISTS

Composite logo branding carried on any merchandise produced

Right to produce one off products for the Menuhin Competition London 2016

music

connects

16.–25 april

Product Placement

Option to include your products and information in the welcome pack for

competitors

Option to include your products and information in the welcome pack for the high

profile Jury members

Opportunity to offer giveaways or include information in gift bags to audience

members

Option to provide key items within your brand to our jury and competitors to be

worn and used throughout their time in London 2016 and while on camera

MENUHIN COMPETITION: LONDON 2016

33


TITLE SPONSORSHIP PROPOSAL

LONDON 2016 AND BEYOND

“ The most educational and

inclusive of competitions,

and the best international

forum for young violinists.”

JOJI HATTORI, PRESIDENT, MENUHIN COMPETITION

(A JUNIOR PARTICIPANT AT THE VERY FIRST COMPETITION IN

1983, A PARTICIPANT IN THE SENIOR COMPETITION IN 1987

AND SENIOR FIRST PRIZEWINNER IN 1989)

£500,000 for 2015-2016 with two competition option to extend

Start 1st April 2015

Comprise the Menuhin Competition London 2016 with options for 2018 and 2020 in

central Europe and central Asia

Proposal back by February 2015

Agreement and contracts exchanged in March 2015

LONDON 2016 PRESS LAUNCH

There is a unique opportunity for a formal press announcement of the Title Sponsorship at the Menuhin

Competition’s Opening of the London 2016 competition, Press and VIP launch and reception on 22nd

April 2015 - on the 99th Anniversary of Yehudi Menuhin’s birth.

34

MENUHIN COMPETITION: LONDON 2016


Callum Smart

British Finalist in 2010

MENUHIN COMPETITION: LONDON 2016

035


PRINCIPAL SPONSOR OPTIONS

EXPERIENCE THE EXCITEMENT OF DISCOVERING, NURTURING

AND LAUNCHING THE CAREERS OF FUTURE STARS

WE ALL APPRECIATE HOW IMPORTANT

IT IS TO LOOK AFTER CLIENTS

THROUGHOUT THEIR RELATIONSHIP

WITH YOU AND WHAT BETTER WAY TO

DO SO THAN WITH MONEY CAN’T BUY

EXPERIENCES IN THE ARTS

36

MENUHIN COMPETITION: LONDON 2016


PRINCIPAL SPONSOR

STRUCTURE OVERVIEW

Designation and Properties

Branding and Advertising

Hospitality

Merchandise

Proposal

MENUHIN COMPETITION: LONDON 2016

37


DESIGNATION AND PROPERTIES

“ I came with the hope of winning

a prize and I went back with a lot

more: an understanding of music

at a different level, and friends

from all over the world.”

LAURE CHAN

JUNIOR COMPETITOR 2010

Your company name incorporated into the Junior or Senior Competition as its

principal Sponsor

Exclusivity within the category of business and products

A 2nd Prize named after your company to be presented by one of your VIP’s at the

award ceremony including the composite logo

First refusal to sponsor of one of the Competition’s 2nd Prize winners for the 2 years

following the Competition

26 x VIP tickets to the Opening Concert, Senior Final Concert and Closing Gala

Concert

10 tickets per day throughout the competition rounds

Access to associated events/Menuhin Competition Trust charity activities

Right for employees to volunteer across the 11 day festival

26 VIP Hospitality Places and right to deliver shared principal sponsor hospitality

area at Southbank Centre, on Opening Concert, and Menuhin Weekend

(including Senior Final and Closing Gala)

1 VIP in prize award presentation party

Bespoke Programme of pre-event promotion and hospitality

38

MENUHIN COMPETITION: LONDON 2016


BRANDING AND ADVERTISING

We’ll Get Your Brand Performing

Principal Sponsor branding - logo carried on all Competition advertising,

marketing and social media platforms

Headline Sponsor of the Senior Finals at the Royal Festival Hall or the Junior Finals

with the Menuhin School Orchestra at the Royal Academy of Music.

Your logo carried on all Competition advertising, marketing and social media

platforms

Logo carried on the Competition’s official website with links to your website

through till 2016

Company name carried on all press releases about the Competition to over

46 global markets

Full page advertisement/introductory page in the Competition Official

Programme

Right to use the Menuhin Competition London 2016 logo and identity across

your sponsor-led sales and marketing campaigns

Named 2nd Prize to be presented by one of your executives at the

award ceremony

Let us help deliver your next advertising campaign by using our competitors to

provide the music/ modelling /manpower for your campaign at a significantly

reduced rate

MENUHIN COMPETITION: LONDON 2016

39


HOSPITALITY:

WITH A MUSICAL TWIST

Help your Client Cultivation and Stewardship programmes with our VIP

Hospitality and Concert Experiences

Invites for 4 executives to experience the Menuhin Competition London 2016,

concert tickets to all performances and four nights 4 -star accommodation in

London each

30 x VIP tickets to the Opening Concert, Final Concert and Closing Gala Concert

10 tickets per day throughout the Competition Rounds

Principal Sponsor Hospitality opportunities at the Junior and Senior Finals and

at each of the major concerts

Shared Principal Sponsor hospitality room at the Southbank Centre

10 invited dinner guests to the Gala Concert in 2015

Concert, heats, rehearsals and ‘behind the scenes’ tickets and experiences for

executives, staff members and clients

Opportunities to meet Competition Winners and International Jury Members

Opportunity to host a closed client event using a prize winner of the 2014 or

2016 Competition

40

MENUHIN COMPETITION: LONDON 2016


MERCHANDISE

Product Placement

Option to include one product and information in the welcome pack for

competitors

Option to provide key items within your brand to our competitors to be worn/

used throughout their time in London 2016 and while on camera. e.g. your

latest watch, smart phone, tablet

MENUHIN COMPETITION: LONDON 2016

41


PRINCIPAL SPONSOR PROPOSAL

LONDON 2016

£250,000 2015-2016

Start 1st April 2015

“ I can’t wait for London 2016

Tasmin Little OBE

JURY MEMBER FOR 2016

Comprise the Menuhin Competition London 2016

Proposal back by February 2015

Agreement and contracts exchanged in March 2015

LONDON 2016 PRESS LAUNCH

There is a unique opportunity for a formal press announcement of the

Principal Sponsors at the Menuhin Competition’s Opening of the London

2016 competition, Press and VIP launch and reception on 22nd April 2015 -

on the 99th Anniversary of Yehudi Menuhin’s birth.

42

MENUHIN COMPETITION: LONDON 2016


FESTIVAL

SPONSORS

TO THE WORLD’S

MOST GIFTED

YOUNG

VIOLINISTS

MENUHIN COMPETITION: LONDON 2016

43


FESTIVAL SPONSORS

STRUCTURE AND OVERVIEW

Designation and Properties

Branding and Advertising

Hospitality

Merchandise

Proposal

44

MENUHIN COMPETITION: LONDON 2016


“I entered the Menuhin

Competition in a big part

because of its reputation

for fairness and relaxed

atmosphere, in addition to the

prestige and high level of the

competition.”

Stephen Waarts - Senior 1st Prize Winner,

Austin 2014

MENUHIN COMPETITION: LONDON 2016

45


DESIGNATION AND PROPERTIES

Festival Sponsorship of the Menuhin Competition London 2016 and

associated events from January 2015

Packages will be tailored for Festival Sponsors, to incorporate the aims and

objectives of the sponsor and cost value of the service provided.

A typical package could include

Allocated number of tickets to Opening Gala, Senior Finals, Closing Gala

An allocation of tickets per day throughout the Competition Rounds

Option for an executive to present the 3rd-5th Prize

Right for employees to volunteer across the 11 day festival

Additional ticket purchases guaranteed

Bespoke programme of pre-event promotion and hospitality for each area

46

MENUHIN COMPETITION: LONDON 2016


“ The Menuhin Competition

has been a life-changing

experience for me.”

CHAD HOOPES, WINNER OF THE MENUHIN

COMPETITION AT THE AGE OF 13, HAS SINCE

BECOME THE YOUNGEST VIOLIN SOLOIST

EVER SIGNED BY IMG ARTISTS

BRANDING AND ADVERTISING

1 page advertorial in the Competition’s official programme

Sponsor’s logo and company information on the Competition’s

website throughout 2015-16 with links to your sites

Right to use the Menuhin Competition London 2016 logo and identity

across sponsor-led sales and marketing campaigns

Company name carried on all press releases

Option to name a 3rd – 5th prize in Junior or Senior Sections

MENUHIN COMPETITION: LONDON 2016

47


HOSPITALITY:

WITH A MUSICAL TWIST

10 x VIP tickets to the Opening Gala, Senior Final Concert and Closing

Gala Concert at the Royal Festival Hall

10 x VIP tickets to the Junior Final Concert at Dukes Hall at Royal

Academy of Music

An allocation of tickets per day throughout the Competition Rounds

Festival Sponsors Room at the RFH Invitation to join events throughout

2015

Invitation to join the post-concert receptions in 2016

Opportunity to meet Competition Winners and Jury Members

Opportunity to host private concert with our previous prize winners for

your clients/staff during 2015 (at your cost)

48

MENUHIN COMPETITION: LONDON 2016


MERCHANDISE

Option to include the sponsor’s products and information in the

Welcome Pack for Competitors

Option to offer giveaways or include information in gift bags to

audience members

MENUHIN COMPETITION: LONDON 2016

49


FESTIVAL SPONSOR

PROPOSAL LONDON 2016

Start 1st April 2015

Comprise the Menuhin Competition London 2016

“ I came with the hope of winning

a prize and I went back with a lot

more: an understanding of music

at a different level, and friends

from all over the world.”

LAURE CHAN

JUNIOR COMPETITOR 2010

Proposal back by February 2015

Agreement and contracts exchanged in March 2015

Around Menuhin’s World in 100 Violins x 1

£150,000 in 2015

Menuhin Mentors x 1

£70,000 2015-2016

Menuhin Weekend x 1

£70,000 in 2015

Note by Note x 1

£50,000 in 2015

Concerts x 2 available

£25,000 2016

LONDON 2016 PRESS LAUNCH

There is a unique opportunity for a formal press announcement of the Official

Sponsors at the Menuhin Competition’s Opening of Menuhin Competition

London 2016, press and VIP launch and reception on 22nd April 2015 - on the

99th Anniversary of Yehudi Menuhin’s birth.

50

MENUHIN COMPETITION: LONDON 2016


“ I am proud that the UK continues

to be the home of the Menuhin

Competition and the driver of

its international outreach. Both

countries are the richer for it –

as were we all.”

JANE OWEN

BRITISH AMBASSADOR TO NORWAY

MENUHIN COMPETITION: LONDON 2016

51


CENTENARY

PARTNERS

TO THE WORLD’S

MOST GIFTED

YOUNG

VIOLINISTS

52

MENUHIN COMPETITION: LONDON 2016


PARTNERS LONDON 2016

STRUCTURE OVERVIEW

Designation and Properties

Branding and Advertising

Hospitality

Merchandise

Proposal

MENUHIN COMPETITION: LONDON 2016

53


MENUHIN COMPETITION

LONDON

Celebrating

the Menuhin

Centenary

DESIGNATION AND PROPERTIES

7 – 17 April 2016

Play your part, join us now!

Packages will be tailored for Centenary partners to incorporate the aims and objectives of the

sponsor and cost value of the service provided

A typical package could include

Association as Centenary partners of the Menuhin Competition London 2016 and associated

events from January 2015

Allocated number of tickets to Opening Gala, Senior Finals, Closing Gala

An allocation of tickets per day throughout the Competition Rounds

Right for employees to volunteer across the 11day festival

Bespoke programme of pre-event promotion and hospitality for each area

54

MENUHIN COMPETITION: LONDON 2016


BRANDING AND ADVERTISING

1 page advertorial in the Competition’s official programme

Sponsors logo and company information on the Competition’s website throughout 2015-16

Link to own website from Menuhin Competition London 2016 website

Right to use the Menuhin Competition London 2016 logo and identity across sponsor-led

sales and marketing campaigns

Company name carried on all press releases

Inclusion in newsletters and sponsor-led social media campaign sent to event database

MENUHIN COMPETITION: LONDON 2016

55


HOSPITALITY:

WITH A MUSICAL TWIST

8 x VIP tickets to the Opening Gala, Senior Final Concert and Closing Gala

Concert at the Royal Festival Hall

8 x VIP tickets to the Junior Final Concert at Dukes Hall at Royal Academy of

Music

An allocation of tickets per day throughout the Competition Rounds

Centenary Partners Sponsors Room at the RFH

Invitation to join events throughout 2015

Invitation to join the post-concert receptions in 2016

Opportunity to meet Competition Winners and Jury Members

Opportunity to host private concert with our previous prize winners for your

clients/staff during 2015 (at your cost)

56

MENUHIN COMPETITION: LONDON 2016


MERCHANDISE

Right to supply promotional items to audiences at the Royal Academy of Music

Product Placement and right to place items in event ‘goody bags’

Hosted by

www.menuhincompetition.org

The Yehudi Menuhin Young Violinists International Competition Trust

Registered in England No. 01612181 Registered Charity No.284467

To the best of our knowledge, the information in this brochure was correct at the time of publication. Details may be subject to change.

MENUHIN COMPETITION: LONDON 2016

57


CENTENARY PARTNER PROPOSAL

Start 1st April 2015

Comprise Menuhin Competition London 2016 with options for 2018 and

2020 in Europe and Asia for accommodation and airline sponsors only

Proposal back by 15th December 2014

Agreement and contracts exchanged in March 2015

Accommodation, Airline, Travel x 2

Media x 2, IT, Office

OPENING OF LONDON 2016 LAUNCH

There is a unique opportunity for a formal press announcement of the

Official Sponsors at the Menuhin Competition’s Opening of the London 2016

competition, Press and VIP launch and reception on 22nd April 2015 - on the

99th Anniversary of Yehudi Menuhin’s birth.

58

MENUHIN COMPETITION: LONDON 2016


WHAT YOUR SUPPORT

WILL HELP US ACHIEVE

With your support the Menuhin

Competition Trust will be able

to continue to plan, prepare and

execute arrangements for the

2016 Competition on the 100th

anniversary of Menuhin’s birth.

Two years of careful preparation

• Global marketing to conservatories and violin

teachers around the world to continue to

attract the finest entrants.

• Selection of the Jury from among the world’s

most distinguished violin soloists and teachers

(all of whom will both perform and give a

masterclass during the competition).

• Planning the artistic programme in cooperation

with the host organisations.

• Pre-selection Jury meeting under the direction

of the Artistic Director to choose forty four

contestants from the hundreds of applications

received.

Delivery to the highest standards

• Major professional orchestras, conductors,

soloists for the Opening Concert (featuring past

prizewinners) and the Closing Gala Concert

(featuring as soloists the junior and senior first

prizewinners).

• Recitals and concerts featuring members

of the Competition Jury.

• Programme of musical outreach giving

performance opportunities to participants

who do not proceed into the final rounds

of the Competition.

• A day of masterclasses given by each Jury

Member to competitors and selected

conservatory students from the host city.

• The Competition itself (with the first round

and semi-finals leading into the junior and

senior final).

• Live web stream of the Competition around

the world.

Supporting prizewinners after

the Competition

Close contact is maintained with prizewinners –

the new ‘Menuhin Laureates’ – as they start their

performing careers, guiding them to suitable

performing engagements as soloists and in

private for Menuhin Competition patrons, as well

as with major orchestras and at music festivals

around the world.

MENUHIN COMPETITION: LONDON 2016

59


SECURING THE FUTURE OF THIS UNIQUE

EVENT FOR THE NEXT GENERATION

PLAY YOUR PART

CONTACT US NOW TO

ARRANGE A MEETING

AND DISCUSS YOUR

REQUIREMENTS

60

MENUHIN COMPETITION: LONDON 2016


“It is uncompetitive in the sense that it is the direction and quality of

growth and progress along the way which is recorded, a time when

many changes may yet take place, halfway along the race-track,

and it is not the end-winner who will be crowned. Thus, I anticipate

a very happy occasion, heart-warming and instructive, valuable for

youngsters and teachers alike.“

Yehudi Menuhin - 1983, his words from the first competition

“What counts today is no longer one or two brilliant performances but the

depth of a musical nature, its foundation, its vigour and the sustained quality

of its contribution to our musical life.

Yehudi Menuhin - 1983, his words from the first competition

MENUHIN COMPETITION: LONDON 2016

61


“ I am proud that the UK continues

to be the home of the Menuhin

Competition and the driver of

its international outreach. Both

countries are the richer for it –

as were we all.”

JANE OWEN

BRITISH AMBASSADOR TO NORWAY

Life Patron

The Honourable Zamira Menuhin Benthall

President

Joji Hattori

Trustees

Duncan Greenland (Chair)

Sir John Boyd KCMG (Vice Chair)

Farad Azima

H.S.H. Prince Etienne d’Arenberg

Celia Blakey

James Chau

Aaron Menuhin

Catriona Syed

Artistic Director

Gordon Back

General Manager

Susanne Barthelmes

Development Director

Caroline Smith MinstF (cert)

Contact details

Chair Duncan Greenland chairman@menuhincompetition.org +44 (0)7801 430 367

General Manager Susanne Barthelmes office@menuhincompetition.org +44 (0)207 193 2528

Development Director Caroline Smith development@menuhincompetition.org +44 (0)7557 756 093

O ffi c e +44 (0)207 193 2528

www.menuhincompetition.org

www.youtube.com/MenuhinCompetition

www.facebook.com/menuhincompetition

twitter.com/MenuhinComp

The Menuhin Competition Trust - Registered in England No. 01612181 - Registered Charity No. 284467

To the best of our knowledge, the information in this brochure was correct at the time of publication. Details may be subject to change.

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