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ON THE RADAR//BEERMISCUOUS
BEERMISCUOUS
CHICAGO’S LOVE AFFAIR WITH CRAFT BEERS
Written by Danielle Masterson
Photography by Matthew Thompson
Beer /bir/ noun: an alchoholic beverage made by brewing and fermentation from
cereals, usually malted barley, and flavored with hops and the like for a slightly bitter taste.
Promiscuous/pruh-mis-kyoo-uhs/adjective: demonstrating or implying an
undiscriminating or unselective approach; indiscriminate or casual.
Beermiscuous: the idea of being open to exploring new beers; not being married to just
one specific beer.
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The concept is simple, there are too many beers in the sea, why be faithful to just
one? Paul Leamon, owner of Beermiscuous, said he noticed the lack of loyality to beer and
ran with idea.
As an entrepreneur , Leamon wanted to start a business he was passionate about and
what he thought was much needed: Good beer, sans the the loud music and rowdy crowd,
with a coffee house like setting: à la beer café.
With 375 beer bottles on the wall and 12 on tap, it’s easy to have a wondering
eye. But if you need a matchmaker, Beermiscuous has several beeristas on hand, as well
as a handy chart that helps you narrow down your type, based on your color preference
(amber, brown, etc.) and type (IPA, Porter, Stout, and so on).
The color code in the beer coolers, simplifying the search. It’s not eHarmony, but
it’s pretty damn close. There are plenty of fish in the sea at Beermiscuous, hailing primarily
from the Midwest.
The beer café proudly touts the fact that they have the largest selection of local craft
beers in the bar industry. From popular breweries like Lagunitas and Revolution, to up and
coming brands like Only Child and Une Année, the selection can be overwhelming, but in a
good way.
If beer isn’t a good enough excuse to stop by, then consider the fact that it’s BYOF:
Bring your own food. Customers can grab a pizza from across the street or bring in mom’s
lasagna. The beer café also receives a fair amount of food deliveries.
Beers are available for consumption on premise or patrons can take their selection
to go. So whether you have a seat with a Backwoods Bastard or take home a Raging Bitch, the
choice is up to you.
CUSP MAGAZINE WINTER ’14 ISSUE
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