CUSP Magazine: Winter Issue 2014

Cusp2013

CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.

ON THE RADAR//BEERMISCUOUS

BEERMISCUOUS

CHICAGO’S LOVE AFFAIR WITH CRAFT BEERS

Written by Danielle Masterson

Photography by Matthew Thompson

Beer /bir/ noun: an alchoholic beverage made by brewing and fermentation from

cereals, usually malted barley, and flavored with hops and the like for a slightly bitter taste.

Promiscuous/pruh-mis-kyoo-uhs/adjective: demonstrating or implying an

undiscriminating or unselective approach; indiscriminate or casual.

Beermiscuous: the idea of being open to exploring new beers; not being married to just

one specific beer.

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The concept is simple, there are too many beers in the sea, why be faithful to just

one? Paul Leamon, owner of Beermiscuous, said he noticed the lack of loyality to beer and

ran with idea.

As an entrepreneur , Leamon wanted to start a business he was passionate about and

what he thought was much needed: Good beer, sans the the loud music and rowdy crowd,

with a coffee house like setting: à la beer café.

With 375 beer bottles on the wall and 12 on tap, it’s easy to have a wondering

eye. But if you need a matchmaker, Beermiscuous has several beeristas on hand, as well

as a handy chart that helps you narrow down your type, based on your color preference

(amber, brown, etc.) and type (IPA, Porter, Stout, and so on).

The color code in the beer coolers, simplifying the search. It’s not eHarmony, but

it’s pretty damn close. There are plenty of fish in the sea at Beermiscuous, hailing primarily

from the Midwest.

The beer café proudly touts the fact that they have the largest selection of local craft

beers in the bar industry. From popular breweries like Lagunitas and Revolution, to up and

coming brands like Only Child and Une Année, the selection can be overwhelming, but in a

good way.

If beer isn’t a good enough excuse to stop by, then consider the fact that it’s BYOF:

Bring your own food. Customers can grab a pizza from across the street or bring in mom’s

lasagna. The beer café also receives a fair amount of food deliveries.

Beers are available for consumption on premise or patrons can take their selection

to go. So whether you have a seat with a Backwoods Bastard or take home a Raging Bitch, the

choice is up to you.

CUSP MAGAZINE WINTER ’14 ISSUE

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