CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.
ON THE RADAR//BEERMISCUOUS BEERMISCUOUS CHICAGO’S LOVE AFFAIR WITH CRAFT BEERS Written by Danielle Masterson Photography by Matthew Thompson Beer /bir/ noun: an alchoholic beverage made by brewing and fermentation from cereals, usually malted barley, and flavored with hops and the like for a slightly bitter taste. Promiscuous/pruh-mis-kyoo-uhs/adjective: demonstrating or implying an undiscriminating or unselective approach; indiscriminate or casual. Beermiscuous: the idea of being open to exploring new beers; not being married to just one specific beer. 12 The concept is simple, there are too many beers in the sea, why be faithful to just one? Paul Leamon, owner of Beermiscuous, said he noticed the lack of loyality to beer and ran with idea. As an entrepreneur , Leamon wanted to start a business he was passionate about and what he thought was much needed: Good beer, sans the the loud music and rowdy crowd, with a coffee house like setting: à la beer café. With 375 beer bottles on the wall and 12 on tap, it’s easy to have a wondering eye. But if you need a matchmaker, Beermiscuous has several beeristas on hand, as well as a handy chart that helps you narrow down your type, based on your color preference (amber, brown, etc.) and type (IPA, Porter, Stout, and so on). The color code in the beer coolers, simplifying the search. It’s not eHarmony, but it’s pretty damn close. There are plenty of fish in the sea at Beermiscuous, hailing primarily from the Midwest. The beer café proudly touts the fact that they have the largest selection of local craft beers in the bar industry. From popular breweries like Lagunitas and Revolution, to up and coming brands like Only Child and Une Année, the selection can be overwhelming, but in a good way. If beer isn’t a good enough excuse to stop by, then consider the fact that it’s BYOF: Bring your own food. Customers can grab a pizza from across the street or bring in mom’s lasagna. The beer café also receives a fair amount of food deliveries. Beers are available for consumption on premise or patrons can take their selection to go. So whether you have a seat with a Backwoods Bastard or take home a Raging Bitch, the choice is up to you. <strong>CUSP</strong> MAGAZINE WINTER ’14 ISSUE