CUSP Magazine: Winter Issue 2014

Cusp2013

CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.

BUSINESS FEATURE//THREADLESS

At first glance, the headquarters of Threadless, located on 1260 W. Madison St.,

looks like an urban art gallery rather than a booming business. Colorful graffiti line the

outside walls and tall windows give a tiny peek into the growing company. Once inside,

the flamboyant colorful array of art takes a second to fully grasp. Hundreds of Threadless

t-shirts hang from the ceiling, and huge installations of robots and cats stand guard. There

is a ping pong and foosball table, as well as a photo shoot set up, where all photos for the

website are taken. More graffiti and art cover the otherwise white walls as a receptionist

greets you.Welcome to Threadless HQ, a unique business headquarters that mixes business

with pleasure and is artistic in everything they do. They are best known for their artistic

t-shirt designs and are growing in numbers. With over tens of thousands of visitors to the

website daily, and 1,000-3,000 pieces of art submitted each week, Threadless has made a

name for itself in the Chicago tech, art and fashion sphere. I was able to chat with Marketing

Coordinator, Kyler Geib, along with founder and CEO, Jake Nickell, about the success

story of this booming business. “Our motto is ‘make great together’ because it’s really a

combined collaboration between the artists and ourselves,” Kyle explains as he walks me

through the vast warehouse, full of thousands of t-shirts in all colors and sizes. I was able to

chat with Marketing Coordinator, Kyler Geib, along with founder and CEO, Jake Nickell,

about the success story of this booming business.

“Our motto is ‘make great together’ because it’s really a combined collaboration between the

artists and ourselves,” Kyle explains as he walks me through the vast warehouse, full of thousands of

t-shirts in all colors and sizes. I was able to chat with Marketing Coordinator, Kyler Geib, along with

founder and CEO, Jake Nickell, about the success story of this booming business. “Our motto is ‘make

great together’ because it’s really a combined collaboration between the artists and ourselves,” Kyle

explains as he walks me through the vast warehouse, full of thousands of t-shirts in all colors and sizes.

The headquarters also operates as a retail store from 9-5; patrons use computers near the front desk,

order from the website, and someone brings the order out from the warehouse.

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CUSP MAGAZINE WINTER ’14 ISSUE

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