CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.
encouraged their pursuit of music. Francis recalls
attending some of his first shows in Chicago, “[Our
parents] would drop us off at all ages shows around
Chicago, like the Fireside Bowl and backyards
where our friends would play.” Both siblings began
making music very early. Prior to forming White
Mystery in 2008, Alex had already made a
name for herself through her solo work, as Miss
Alex White, and numerous collaborations. So
far Alex has played in 12 bands and has 18 vinyl
releases. She self-released her first album at 17 on
Missile X records, a label founded with her best
friend. It was around that time that her solo project
and her band, The Hot Machines, began making
some serious waves. “The Hot Machines played
with The Kills and The Raveonettes, so we were
getting some attention. We were being pursued by
a major label but the feeling wasn’t right,” Alex
said. Turning down several major record deals in
favor of maintaining direct creative control over
her music, she continued to self-release on Missile
X Records and would eventually uphold that same
tradition with Francis and White Mystery.
Her decisions early on effectively set a
precedent for White Mystery’s later work. Of their
4 studio albums, White Mystery (2010), Blood
and Venom (2011), Telepathic (2013) and Dubble
Dragon (2014), all are self-released.
“We’ve definitely received a lot of offers from
a lot of different labels but we are committed to
independence,” Alex said, expressing a sentiment
widely shared in Chicago’s DIY scene.
“What I’ve told others and what I tell myself
is continue to follow your instincts… you might
be the right type of person for a label or maybe
not,” Alex explained. Demonstrating a presence of
mind, not often mirrored by young artists breaking
into the music industry, Alex and Francis White
have established White Mystery as an independent
creative powerhouse, blazing a new trail toward a
new definition of success. Francis also got an early
start in music. He attended his first live show at 13
(Alex chaperoned) after which he played in his fair
share of bands prior to the forming White Mystery.
“We’ve both been in other bands before and
the creative process wasn’t always easy,” Alex said.
Photography by Medium Gallery
CUSP MAGAZINE WINTER ’14 ISSUE
67