CUSP Magazine is a Chicago based publication focused on helping up and coming creatives gain exposure for their brand and products. Our company is a collective of highly motivated individuals who work together to bring a new voice to the creative community.
Above the main gallery space,
a small group was discussing African
politics and munching on fortune
cookies sitting in a massive bowl. “We
had Chinese food a little while ago, but
y’all missed it,” someone told me.
Still Sane offers so much that I
have a hard time imagining someone
not finding something to do here. The
crowd is diverse and interesting and the
products aren’t the kinds that you can
find at Walgreens.
Rachel, the owner and creator
of Pear Nova Nail Lacquer, pulled out
a couple of bottles of homemade nail
polish with names like Jekyll, Hyde Park,
Boystown Blue that reflect the character
of the city. Trained in cosmetic chemistry
in Paris, Rachel offers high quality,
affordable cosmetic products.
Most of the apparel fit a similar
mold. While most of it wasn’t cheap,
prices still paled in comparison to similar
quality goods that you might find at a
corporate retailer. And when you buy
at Still Sane, you’re supporting other
Chicago kids just like you trying to make
their dreams come true.
If there is a unifying theme of Still
Sane, it is the hustle that lots of young
Chicagoans know all too well. At the
start of his performance, Roy French
told the crowd, “I go out and do shit like
everybody else. This is my escape from
reality.”
It’s his method for staying sane. It
probably is for everyone there: artist,
entrepreneur, and consumer alike. And I
guarantee if you go, you’ll find something
that helps you keep it real too.
CUSP MAGAZINE WINTER ’14 ISSUE
83