The European Aesthetic Guide - Spring 2012 issue - IMCAS
The European Aesthetic Guide - Spring 2012 issue - IMCAS
The European Aesthetic Guide - Spring 2012 issue - IMCAS
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>IMCAS</strong> <strong>2012</strong><br />
Delivers Educational Enrichment and Technological Advancements<br />
Despite the persistently raw, winter weather of Paris, approximately 4,000<br />
aesthetic medicine practitioners and industry executives from over 42<br />
countries attended the International Master Course on Aging Skin (<strong>IMCAS</strong>)<br />
<strong>2012</strong> congress, held at the Palais des Congrès, January 26 th – 29 th .<br />
26 THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com
“Now in our 14 th year, <strong>IMCAS</strong> has taken<br />
a leadership role in Europe, offering a true<br />
educational interface of aesthetic surgery and<br />
dermatology,” stated Benjamin Ascher, M.D.,<br />
a plastic surgeon in Paris, France, and <strong>IMCAS</strong><br />
course director.<br />
Benjamin Ascher, M.D.<br />
<strong>IMCAS</strong> Course Director<br />
Plastic Surgeon<br />
Paris, France<br />
Dr. Ascher pointed out that, “the real aim of the Congress is bringing dermatologists<br />
and plastic surgeons together to share research and experience. We<br />
also welcome oculoplastic surgeons; ear, nose and throat (ENT) specialists; facial<br />
plastic surgeons; and other aesthetic practitioners.”<br />
This year’s congress offered more than 60 scientific sessions, 30 sponsored<br />
symposia, 27 live demonstrations, 12 teaching courses and over 160 exhibitors.<br />
In addition there were a variety of lively formats including open debates, lectures,<br />
intensive sessions focused on a single aesthetic medicine indication, or the business<br />
of running a practice in the current economic climate.<br />
Day one opened with a new set of interactive workshops – an anatomy workshop<br />
on cadavers and a breast lipofilling training course. <strong>The</strong> former aired through<br />
a live video conferencing feed from the Paris surgical school: Fer à Moulin, which<br />
featured surgeons performing treatments, while attendees commented and posed<br />
questions, followed by panel discussions.<br />
Now in its fifth year, the <strong>IMCAS</strong> Anti-Aging Course covered a wide-range of<br />
anti-aging and regenerative medicine trends. Subjects included how fatty acids<br />
affect brain aging and contribute to neurodegenerative diseases, and how practitioners<br />
can learn to evaluate and optimize key nutritional parameters to prevent<br />
premature aging of the brain.<br />
Course co-director Professor Vincent Castronovo, M.D., Ph.D., head professor<br />
of the Metastasis Research Laboratory at the University of Liège in Belgium, presented<br />
clinical cases describing how to optimize brain aging through nutritional<br />
intervention. Olivier Coudron, M.D., an alternative medicine specialist in Paris,<br />
France, served as the other co-director. In his presentation he discussed how to<br />
clinically measure and evaluate the effects of stress and premature aging.<br />
According to Dr. Ascher, an important theme at <strong>IMCAS</strong> this year was dealing<br />
with patient complications. In one session titled: Focus on Laser and Energy-Based<br />
Device Complications, chaired by dermatologists Michael H. Gold, M.D., and<br />
Christine C. Dierickx, M.D., several experts described how they avoid, identify<br />
and manage adverse reactions. <strong>The</strong> presentations covered laser resurfacing using<br />
traditional CO 2 lasers, vascular lesions, tattoo removal, and guidelines on the<br />
safety of light-based, home-use hair removal devices.<br />
Other sessions covering complications included topics such as chemical peels,<br />
rhinoplasty, dermal fillers, seroma management in breast surgery, facial surgery,<br />
blepharoplasty, and a How Should I Treat series devoted to general surgical and<br />
medical-related complications.<br />
Following this theme, the <strong>IMCAS</strong> <strong>2012</strong> Live Demo series of events revolved<br />
around real-world applications of various products, techniques and technologies.<br />
Teaching course subjects included lower blepharoplasty optimization; working<br />
with resorbable and non-resorbable dermal fillers; chemical peels and mesotherapy;<br />
neck lifts and hand rejuvenation. Another series covered topics currently<br />
P.L.E.A.S.E. Professional by Pantec Biosolutions AG<br />
“Now in our 14 th<br />
year, <strong>IMCAS</strong><br />
has taken a<br />
leadership role in<br />
Europe, offering<br />
a true educational<br />
interface of<br />
aesthetic surgery<br />
and dermatology.”<br />
THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com<br />
27
<strong>IMCAS</strong> <strong>2012</strong><br />
Delivers Educational Enrichment and Technological Advancements<br />
eTwo by Syneron<br />
“This year great<br />
attention was<br />
placed on trends<br />
and economics<br />
as the E.U. teeters<br />
on the brink of<br />
another economic<br />
crisis that will<br />
deeply affect<br />
consumer spending<br />
on cosmetic<br />
treatments.”<br />
trending in the industry, as well as a lively debate on the value of radiofrequency<br />
(RF) energy in aesthetic practices.<br />
During one scientific presentation, Sabine Zenker, M.D., a dermatologist in<br />
Munich, Germany, explained the principles of the MP² technology for skin tightening,<br />
lipolysis and cellulite. MP² technology combines multipolar RF and pulsed<br />
magnetic fields (PMF) to produce a synergistically effective dermal-hypodermal<br />
t<strong>issue</strong> improvement, inducing long-term collagen remodeling, adipose t<strong>issue</strong> reshaping<br />
and cellulite regression.<br />
Steven Dayan, M.D.<br />
Cervico-Facial Surgeon<br />
Chicago, IL, USA<br />
On the philosophical side of aesthetics,<br />
Steven Dayan, M.D., a cervico-facial surgeon<br />
from Chicago, Illinois, U.S., presented a paper<br />
investigating subconscious forms of human<br />
communication signaling health and vitality. In<br />
articulating a treatment strategy that emphasizes<br />
the subliminal forces behind female beauty,<br />
he said the practitioner should understand and cultivate what makes a patient appear<br />
and feel more physically attractive – but this process can take years. “If we<br />
view beauty within the context of an evolutionary adaptive trait that is influenced<br />
by both physical and psychological factors, then reaching the patient’s goals becomes<br />
straightforward. Using evolutionary science as our roadmap, the destination<br />
is more clearly defined.”<br />
With more and more patients seeking natural treatments, several lectures and<br />
discussions offered presentations on regenerative medicine, including such topics<br />
as platelet rich plasma, stem cells and growth factors. In one lecture Guy Magalon,<br />
M.D., a plastic surgeon in France, discussed Stromal Vascular Fraction – the enzymatic<br />
digestion that isolates adipocytes from the other cells. Following this, he described<br />
his experience using centrifugation to collect the Stromal Vascular Fraction.<br />
In another presentation, Aris Sterodimas, M.D., M.Sc., A.R.C.A., a plastic surgeon<br />
from Rio de Janeiro, Brazil, reviewed existing literature and determined that<br />
adipose-derived stem cell based regenerative strategies may hold tremendous promise,<br />
but this potential must be balanced against strict scientific and clinical standards.<br />
One highlight this year was the La Nuit des <strong>IMCAS</strong> Awards ceremony, which celebrates<br />
top tier research and innovation, and awards the year’s best clinical studies.<br />
Based on the success of its debut last year, the awards ceremony was repeated in <strong>2012</strong>.<br />
This year, four winners were chosen by an independent panel of judges.<br />
Winning entries included: Quality of Life Enhancement After Anti-Aging <strong>Aesthetic</strong><br />
Surgery, from Olga Chernysheva, a psychologist from Russia, and co-author<br />
Sergey Moshak, M.D., a plastic surgeon in Russia. Bernard Mole, M.D., a plastic<br />
surgeon in France was awarded for, Scratched Faces Treatment by Highly Diluted<br />
Botulinum Toxin Superficial Injections. Dr. Sterodimas received an award for his<br />
study: Autologous Fat Transplantation versus Adipose-Derived Stem Cell-Enriched<br />
Lipografts; and Gilbert Zakine, M.D., a plastic surgeon in France won for Chitosan<br />
Gel Improves Cutaneous Healing: A Clinical Study on Surgical Scars.<br />
Another successful event that was introduced at last year’s congress, the <strong>IMCAS</strong><br />
Incubator Corner, once again provided face-to-face meetings between physicians<br />
with new inventions, and research and development representatives from a variety<br />
of manufacturers. Dr. Ascher explained that it is like ‘Speed Dating’; “every twenty<br />
minutes the physicians switch from one company to the next.”<br />
28 THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com
<strong>The</strong> Industry Tribune, another unique event<br />
offered at <strong>IMCAS</strong>, brought together top industry<br />
executives, planners, and thought leaders<br />
in a panel discussion on the health and future<br />
of the market. “This is a very important symposium<br />
for executives to comment on and debate<br />
the <strong>issue</strong>s and challenges impeding <strong>European</strong><br />
expansion of their business,” said Michael Moretti, president of Medical Insight,<br />
Inc., and executive producer of <strong>Aesthetic</strong> TV (Aliso Viejo, California, U.S.), who<br />
participated in the Tribune. “This year great attention was placed on trends and<br />
economics as the E.U. teeters on the brink of another economic crisis that will<br />
deeply affect consumer spending on cosmetic treatments.”<br />
Gerhard Sattler, M.D.<br />
Dermatologist<br />
Vice President<br />
International Society of Dermatologic<br />
Surgery<br />
Darmstadt, Germany<br />
Michael Moretti<br />
President<br />
Medical Insight, Inc.<br />
Executive Producer<br />
<strong>Aesthetic</strong> TV<br />
Aliso Viejo, CA, USA<br />
Amid all of the educational events and industry<br />
insight, notable product debuts were taking<br />
place in the accompanying exhibit hall. “<strong>The</strong>re<br />
are some really exciting developments,” said<br />
Gerhard Sattler, M.D., a dermatologist based<br />
in Darmstadt, Germany, and vice president<br />
of the International Society of Dermatologic<br />
Surgery. “Most prominent was cryoneuromodulation therapy. By icing a nerve,<br />
its function becomes temporarily frozen, similar to an injectable neurotoxin treatment.<br />
Usually, the effects of injectable neurotoxins occur after two to three days;<br />
however, the nice thing about cold fusion therapy is that you have immediate onset<br />
like a dermal filler.”<br />
“For me, coming from Germany, there is a stigma against injecting any poison<br />
into the body. <strong>The</strong> belief is that botulinum toxin does not belong in aesthetics,” Dr.<br />
Sattler said. “This technology from Myoscience (Redwood City, California, U.S.) is<br />
used in various areas of the face without any toxin.”<br />
Viora (Jersey City, New Jersey, U.S.) launched the V-touch TM , the next-generation<br />
in fractional RF technology for facial rejuvenation and resurfacing. According to<br />
the company, the system is used for fractional non-ablative skin renewal and resurfacing,<br />
as well as skin tightening utilizing the firm’s proprietary CORE TM technology.<br />
Pantec Biosolutions AG (Ruggell, Liechtenstein) showed off P.L.E.A.S.E. ®<br />
Professional, a diode-pumped laser technology used in fractional ablative treatments<br />
for dermatology and transdermal drug delivery. Production model devices<br />
will arrive in physicians’ offices later this year.<br />
Syneron & Candela presented two new systems: the eTwo TM<br />
featuring Sublime<br />
and Sublative technology for resurfacing and wrinkle treatment; and the eLase TM<br />
laser hair removal device.<br />
“<strong>IMCAS</strong> Paris is the highest-end, dedicated medical aesthetic educational congress<br />
in the world and it continues to improve each year,” said Mr. Moretti. “I have attended<br />
and covered this congress for the past eight years, and have watched it evolve into<br />
a highly influential venue where the newest products and procedures are introduced<br />
via a <strong>European</strong> platform far before they are available in other regions of the world.”<br />
<strong>IMCAS</strong> Paris 2013 will take place January 31 st -February 3 rd , 2013. ■<br />
V-touch by Viora<br />
“<strong>IMCAS</strong> Paris<br />
is the highestend,<br />
dedicated<br />
medical aesthetic<br />
educational<br />
congress in<br />
the world and<br />
it continues<br />
to improve<br />
each year.”<br />
THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com<br />
29