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The European Aesthetic Guide - Spring 2012 issue - IMCAS

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<strong>IMCAS</strong> <strong>2012</strong><br />

Delivers Educational Enrichment and Technological Advancements<br />

Despite the persistently raw, winter weather of Paris, approximately 4,000<br />

aesthetic medicine practitioners and industry executives from over 42<br />

countries attended the International Master Course on Aging Skin (<strong>IMCAS</strong>)<br />

<strong>2012</strong> congress, held at the Palais des Congrès, January 26 th – 29 th .<br />

26 THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com


“Now in our 14 th year, <strong>IMCAS</strong> has taken<br />

a leadership role in Europe, offering a true<br />

educational interface of aesthetic surgery and<br />

dermatology,” stated Benjamin Ascher, M.D.,<br />

a plastic surgeon in Paris, France, and <strong>IMCAS</strong><br />

course director.<br />

Benjamin Ascher, M.D.<br />

<strong>IMCAS</strong> Course Director<br />

Plastic Surgeon<br />

Paris, France<br />

Dr. Ascher pointed out that, “the real aim of the Congress is bringing dermatologists<br />

and plastic surgeons together to share research and experience. We<br />

also welcome oculoplastic surgeons; ear, nose and throat (ENT) specialists; facial<br />

plastic surgeons; and other aesthetic practitioners.”<br />

This year’s congress offered more than 60 scientific sessions, 30 sponsored<br />

symposia, 27 live demonstrations, 12 teaching courses and over 160 exhibitors.<br />

In addition there were a variety of lively formats including open debates, lectures,<br />

intensive sessions focused on a single aesthetic medicine indication, or the business<br />

of running a practice in the current economic climate.<br />

Day one opened with a new set of interactive workshops – an anatomy workshop<br />

on cadavers and a breast lipofilling training course. <strong>The</strong> former aired through<br />

a live video conferencing feed from the Paris surgical school: Fer à Moulin, which<br />

featured surgeons performing treatments, while attendees commented and posed<br />

questions, followed by panel discussions.<br />

Now in its fifth year, the <strong>IMCAS</strong> Anti-Aging Course covered a wide-range of<br />

anti-aging and regenerative medicine trends. Subjects included how fatty acids<br />

affect brain aging and contribute to neurodegenerative diseases, and how practitioners<br />

can learn to evaluate and optimize key nutritional parameters to prevent<br />

premature aging of the brain.<br />

Course co-director Professor Vincent Castronovo, M.D., Ph.D., head professor<br />

of the Metastasis Research Laboratory at the University of Liège in Belgium, presented<br />

clinical cases describing how to optimize brain aging through nutritional<br />

intervention. Olivier Coudron, M.D., an alternative medicine specialist in Paris,<br />

France, served as the other co-director. In his presentation he discussed how to<br />

clinically measure and evaluate the effects of stress and premature aging.<br />

According to Dr. Ascher, an important theme at <strong>IMCAS</strong> this year was dealing<br />

with patient complications. In one session titled: Focus on Laser and Energy-Based<br />

Device Complications, chaired by dermatologists Michael H. Gold, M.D., and<br />

Christine C. Dierickx, M.D., several experts described how they avoid, identify<br />

and manage adverse reactions. <strong>The</strong> presentations covered laser resurfacing using<br />

traditional CO 2 lasers, vascular lesions, tattoo removal, and guidelines on the<br />

safety of light-based, home-use hair removal devices.<br />

Other sessions covering complications included topics such as chemical peels,<br />

rhinoplasty, dermal fillers, seroma management in breast surgery, facial surgery,<br />

blepharoplasty, and a How Should I Treat series devoted to general surgical and<br />

medical-related complications.<br />

Following this theme, the <strong>IMCAS</strong> <strong>2012</strong> Live Demo series of events revolved<br />

around real-world applications of various products, techniques and technologies.<br />

Teaching course subjects included lower blepharoplasty optimization; working<br />

with resorbable and non-resorbable dermal fillers; chemical peels and mesotherapy;<br />

neck lifts and hand rejuvenation. Another series covered topics currently<br />

P.L.E.A.S.E. Professional by Pantec Biosolutions AG<br />

“Now in our 14 th<br />

year, <strong>IMCAS</strong><br />

has taken a<br />

leadership role in<br />

Europe, offering<br />

a true educational<br />

interface of<br />

aesthetic surgery<br />

and dermatology.”<br />

THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com<br />

27


<strong>IMCAS</strong> <strong>2012</strong><br />

Delivers Educational Enrichment and Technological Advancements<br />

eTwo by Syneron<br />

“This year great<br />

attention was<br />

placed on trends<br />

and economics<br />

as the E.U. teeters<br />

on the brink of<br />

another economic<br />

crisis that will<br />

deeply affect<br />

consumer spending<br />

on cosmetic<br />

treatments.”<br />

trending in the industry, as well as a lively debate on the value of radiofrequency<br />

(RF) energy in aesthetic practices.<br />

During one scientific presentation, Sabine Zenker, M.D., a dermatologist in<br />

Munich, Germany, explained the principles of the MP² technology for skin tightening,<br />

lipolysis and cellulite. MP² technology combines multipolar RF and pulsed<br />

magnetic fields (PMF) to produce a synergistically effective dermal-hypodermal<br />

t<strong>issue</strong> improvement, inducing long-term collagen remodeling, adipose t<strong>issue</strong> reshaping<br />

and cellulite regression.<br />

Steven Dayan, M.D.<br />

Cervico-Facial Surgeon<br />

Chicago, IL, USA<br />

On the philosophical side of aesthetics,<br />

Steven Dayan, M.D., a cervico-facial surgeon<br />

from Chicago, Illinois, U.S., presented a paper<br />

investigating subconscious forms of human<br />

communication signaling health and vitality. In<br />

articulating a treatment strategy that emphasizes<br />

the subliminal forces behind female beauty,<br />

he said the practitioner should understand and cultivate what makes a patient appear<br />

and feel more physically attractive – but this process can take years. “If we<br />

view beauty within the context of an evolutionary adaptive trait that is influenced<br />

by both physical and psychological factors, then reaching the patient’s goals becomes<br />

straightforward. Using evolutionary science as our roadmap, the destination<br />

is more clearly defined.”<br />

With more and more patients seeking natural treatments, several lectures and<br />

discussions offered presentations on regenerative medicine, including such topics<br />

as platelet rich plasma, stem cells and growth factors. In one lecture Guy Magalon,<br />

M.D., a plastic surgeon in France, discussed Stromal Vascular Fraction – the enzymatic<br />

digestion that isolates adipocytes from the other cells. Following this, he described<br />

his experience using centrifugation to collect the Stromal Vascular Fraction.<br />

In another presentation, Aris Sterodimas, M.D., M.Sc., A.R.C.A., a plastic surgeon<br />

from Rio de Janeiro, Brazil, reviewed existing literature and determined that<br />

adipose-derived stem cell based regenerative strategies may hold tremendous promise,<br />

but this potential must be balanced against strict scientific and clinical standards.<br />

One highlight this year was the La Nuit des <strong>IMCAS</strong> Awards ceremony, which celebrates<br />

top tier research and innovation, and awards the year’s best clinical studies.<br />

Based on the success of its debut last year, the awards ceremony was repeated in <strong>2012</strong>.<br />

This year, four winners were chosen by an independent panel of judges.<br />

Winning entries included: Quality of Life Enhancement After Anti-Aging <strong>Aesthetic</strong><br />

Surgery, from Olga Chernysheva, a psychologist from Russia, and co-author<br />

Sergey Moshak, M.D., a plastic surgeon in Russia. Bernard Mole, M.D., a plastic<br />

surgeon in France was awarded for, Scratched Faces Treatment by Highly Diluted<br />

Botulinum Toxin Superficial Injections. Dr. Sterodimas received an award for his<br />

study: Autologous Fat Transplantation versus Adipose-Derived Stem Cell-Enriched<br />

Lipografts; and Gilbert Zakine, M.D., a plastic surgeon in France won for Chitosan<br />

Gel Improves Cutaneous Healing: A Clinical Study on Surgical Scars.<br />

Another successful event that was introduced at last year’s congress, the <strong>IMCAS</strong><br />

Incubator Corner, once again provided face-to-face meetings between physicians<br />

with new inventions, and research and development representatives from a variety<br />

of manufacturers. Dr. Ascher explained that it is like ‘Speed Dating’; “every twenty<br />

minutes the physicians switch from one company to the next.”<br />

28 THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com


<strong>The</strong> Industry Tribune, another unique event<br />

offered at <strong>IMCAS</strong>, brought together top industry<br />

executives, planners, and thought leaders<br />

in a panel discussion on the health and future<br />

of the market. “This is a very important symposium<br />

for executives to comment on and debate<br />

the <strong>issue</strong>s and challenges impeding <strong>European</strong><br />

expansion of their business,” said Michael Moretti, president of Medical Insight,<br />

Inc., and executive producer of <strong>Aesthetic</strong> TV (Aliso Viejo, California, U.S.), who<br />

participated in the Tribune. “This year great attention was placed on trends and<br />

economics as the E.U. teeters on the brink of another economic crisis that will<br />

deeply affect consumer spending on cosmetic treatments.”<br />

Gerhard Sattler, M.D.<br />

Dermatologist<br />

Vice President<br />

International Society of Dermatologic<br />

Surgery<br />

Darmstadt, Germany<br />

Michael Moretti<br />

President<br />

Medical Insight, Inc.<br />

Executive Producer<br />

<strong>Aesthetic</strong> TV<br />

Aliso Viejo, CA, USA<br />

Amid all of the educational events and industry<br />

insight, notable product debuts were taking<br />

place in the accompanying exhibit hall. “<strong>The</strong>re<br />

are some really exciting developments,” said<br />

Gerhard Sattler, M.D., a dermatologist based<br />

in Darmstadt, Germany, and vice president<br />

of the International Society of Dermatologic<br />

Surgery. “Most prominent was cryoneuromodulation therapy. By icing a nerve,<br />

its function becomes temporarily frozen, similar to an injectable neurotoxin treatment.<br />

Usually, the effects of injectable neurotoxins occur after two to three days;<br />

however, the nice thing about cold fusion therapy is that you have immediate onset<br />

like a dermal filler.”<br />

“For me, coming from Germany, there is a stigma against injecting any poison<br />

into the body. <strong>The</strong> belief is that botulinum toxin does not belong in aesthetics,” Dr.<br />

Sattler said. “This technology from Myoscience (Redwood City, California, U.S.) is<br />

used in various areas of the face without any toxin.”<br />

Viora (Jersey City, New Jersey, U.S.) launched the V-touch TM , the next-generation<br />

in fractional RF technology for facial rejuvenation and resurfacing. According to<br />

the company, the system is used for fractional non-ablative skin renewal and resurfacing,<br />

as well as skin tightening utilizing the firm’s proprietary CORE TM technology.<br />

Pantec Biosolutions AG (Ruggell, Liechtenstein) showed off P.L.E.A.S.E. ®<br />

Professional, a diode-pumped laser technology used in fractional ablative treatments<br />

for dermatology and transdermal drug delivery. Production model devices<br />

will arrive in physicians’ offices later this year.<br />

Syneron & Candela presented two new systems: the eTwo TM<br />

featuring Sublime<br />

and Sublative technology for resurfacing and wrinkle treatment; and the eLase TM<br />

laser hair removal device.<br />

“<strong>IMCAS</strong> Paris is the highest-end, dedicated medical aesthetic educational congress<br />

in the world and it continues to improve each year,” said Mr. Moretti. “I have attended<br />

and covered this congress for the past eight years, and have watched it evolve into<br />

a highly influential venue where the newest products and procedures are introduced<br />

via a <strong>European</strong> platform far before they are available in other regions of the world.”<br />

<strong>IMCAS</strong> Paris 2013 will take place January 31 st -February 3 rd , 2013. ■<br />

V-touch by Viora<br />

“<strong>IMCAS</strong> Paris<br />

is the highestend,<br />

dedicated<br />

medical aesthetic<br />

educational<br />

congress in<br />

the world and<br />

it continues<br />

to improve<br />

each year.”<br />

THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com<br />

29

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