FOR IMMEDIATE RELEASE
CONTACT: Mia West
Salon Professional Hair Care Line, Eufora Intl.,
Celebrates 10 th Anniversary with Rebranding Initiative
New Campaign Reflects Decade Long Commitment to People & Planet-Friendly Products
Carlsbad, CA – After devoting the last ten years to creating people and planet-friendly products,
organically-driven hair care manufacturer, Eufora Intl., realized it was time to revamp their image to
better reflect their commitment to high-quality, healthy, environmentally-conscious beauty. The unique
performance formulations at the core of all Eufora hair, skin and aromatherapy products utilize
advanced botanical technology and the highest quality ingredients. Eufora is committed to innovation,
education, design and natural products formulated with the utmost concern for our environment.
Grounded in those emotional truths, the brand campaign’s intent is to define those truths visually and
graphically with clean, white packaging popping with vibrant, abstract colored prints taken directly from
photographed elements of nature.
What Makes Eufora Products Different:
• All Eufora products are based in or contain an active amount of Certified Organic Aloe Vera Gel,
which contains all 22 Amino Acids, has its own preservative properties and contributes its
legendary healing and soothing properties to hair and skin.
• All Botanical Extracts are of the highest quality grade available. Eufora only utilizes plant and
flower technology where there is a scientifically proven benefit to the hair, scalp or skin. No
fluff stuff for the label.
• All aromas are formulated with only Pure Essential Oils for a true aromatherapy experience.
There are not artificial aromas, colorants or known carcinogenic ingredients in Eufora products.
• An advanced Protein System balances Soy (2000mw), Wheat (150mw), Keratin (150mw) and
Oat proteins at their optimum molecular weights for proper penetration and maximum benefit.
• Styling and finishing products that provide a “Wear-In” Treatment benefit that promotes the
health of the hair while delivering superb hold and control.
Eufora Products with a Claim to Fame:
• Pure Cleanse Shampoo: A premier, non-sulfate cleansing solution for scalp conditions and
sensitivities alleviates the associated symptoms such as dandruff and seborrhea. $20.95
• Urgent Repair Replenishing Treatment: This protein-rich restructuring conditioning treatment
restores health and vitality to dry and damaged hair, offers soothing, healing benefits for skin
conditions and sun overexposure, and menthol and camphor to stimulate the scalp. $22.50
• Formation: This whipped styling solution is an industry breakthrough for foaming styling
products that eliminates the dangerous and damaging chemicals found in mousse products:
isobutene and propane. It also offers a true “wear-in” conditioning benefit and protection
against sun and environmental damage. $19.50
• Elevate: Advanced technology makes this the cleanest aerosol finishing spray on the market
(.001 environmental impact), meeting the strictest environmental standards with a new
propellant that dissipates when introduced to light. This layer-friendly, fast-drying working spray
provides a firm hold that leaves hair moveable and workable while protecting against UV rays.
• Color Locking System: Squalene, nature’s sealant, is an important part of Eufora’s “Color and
Perm” Locking System – Sculpture Styling Glaze & Illuminate Shine Mist – that provides a
proven method to extend the life of all chemical services and promote hair and scalp health.
Sculpture Styling Glaze: Infuses soft volume and control, while hair stays soft and
moveable without flaking. Provides wear-in treatment benefits as a blow dry solution.
Illuminate Shine Mist: Versatile shine enhancement product does not weigh down hair
or leave a greasy residue and offers additional detangling, conditioning and frizz control.
Launched in 1997 by hairdressers for hairdressers, Eufora Intl. is a company built on passion, integrity,
and the personal commitment of its owners, Don and Beth Bewley. The advanced technology utilized in
all Eufora formulations since the beginning is designed to protect, preserve and promote the health of
color treated and chemically serviced hair. Using certified organic Aloe Vera Gel as the base for
formulations, Eufora is the only salon professional product line to provide the legendary healing benefits
of Aloe Vera in an optimum quality concentration. In addition, Eufora utilizes the most advanced
botanical ingredients available that have scientifically been proven to benefit the hair, scalp and skin, as
well as pure essential oils to fragrance all products for an aromatherapy experience. Eufora's unique
blends of botanical, vitamin and other non-carcinogenic ingredients deliver performance that exceeds
the highest of expectations.
Eufora provides comprehensive advanced artistic and business education, motivation and inspiration for
salon professionals on an on-going basis. The curriculum addresses substantial topics in cutting edge
techniques, client service, team management, goal achievement product orientation, and more. As
Eufora continues on its journey, our vision to give back to the professional industry and fellow stylists
will remain fundamental. New products will be held to the highest standard and our commitment to
always promoting and upholding the integrity of the professional salon industry will be unwavering. For
more information contact 1-800-638-3672 or visit www.eufora.net.