24.12.2014 Views

NEW Nature's Rescue - Redken Professional

NEW Nature's Rescue - Redken Professional

NEW Nature's Rescue - Redken Professional

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

5TH<br />

<strong>NEW</strong> ON<br />

<strong>NEW</strong><br />

NATURE’S<br />

RESCUE100% free of<br />

paraben, sulfate<br />

and silicone<br />

All Rights Reserved. U0222800 9/10<br />

50 YEARS INSPIRING THE PROFESSIONAL EDGE<br />

GET INSPIRED. BE PART OF IT. REDKEN.COM


<strong>NEW</strong><br />

NATURE’S<br />

RESCUE<br />

REFINE & REPLENISH HAIR WITH NATURE<br />

Introducing Nature’s <strong>Rescue</strong>, a new collection of paraben-free, sulfate-free and silicone-free haircare essentials, with plant and marine extracts, that<br />

removes impurities and buildup while helping nourish hair. Formulas with water-fresh fragrances, cooling sensations and ocean inspired textures provide the<br />

perfect balance of moisture and protection. Alternate with your regular haircare regimen or use daily to purify, replenish and experience an instant ocean escape!<br />

SEA ALGAE HYDRACOMPLEX<br />

SEA ALGAE = PROTECTS<br />

SOY PROTEIN = REPLENISHES<br />

ALOE VERA = MOISTURIZES<br />

OCEANIC CALONE = FRAGRANCE<br />

100% free of<br />

paraben, sulfate<br />

and silicone<br />

MEET THE NEEDS OF<br />

NATURE-CONSCIOUS CLIENTS<br />

& BOOST YOUR RETAIL SALES!<br />

For 50 years, <strong>Redken</strong> has been known for using advanced technology to target specific hair needs with simple<br />

solutions. With <strong>NEW</strong> Nature’s <strong>Rescue</strong> we are using our technological expertise to answer a market need for<br />

more natural haircare products.<br />

Did you know:<br />

› The natural products industry is a $7 billion a year market*<br />

› 55% of consumers use natural haircare products in addition to other haircare products**<br />

› 48% of consumers are willing to pay more for natural haircare products**<br />

› Urban stress and active lifestyles are influencing consumer demand for more personal care<br />

products with therapeutic and relaxing benefits***<br />

Nature’s <strong>Rescue</strong> answers the needs of many of your clients by providing a more natural haircare<br />

alternative that offers <strong>Redken</strong>’s signature superior performance, with an added de-stressing benefit and amazing<br />

ocean-inspired fragrance.<br />

Introduce Nature’s <strong>Rescue</strong> to clients, and watch your retail sales soar!<br />

LIFT TO<br />

EXPERIENCE<br />

NATURE’S<br />

RESCUE<br />

OUR<br />

UNIQUE<br />

PHILOSOPHY<br />

NATURE-<br />

FOCUSED:<br />

Formulas inspired<br />

by the ocean are<br />

free of paraben,<br />

sulfate and<br />

silicone. Product<br />

packaging is made<br />

with up to 100%<br />

Post Consumer<br />

Recycled materials.<br />

TECHNOLOGICALLY-<br />

ADVANCED:<br />

Nutrient-rich<br />

Sea Algae<br />

Hydracomplex<br />

helps provide<br />

protection and<br />

moisture to hair.<br />

SENSORY-<br />

STIMULATING:<br />

Ocean-inspired<br />

fragrance and<br />

textures help<br />

provide an instant<br />

escape from<br />

everyday stress.<br />

MODEL’S HAIRCOLOR:<br />

NATURAL LEVEL: 6 Dark Blonde<br />

HIGHLIGHT FORMULA 1:<br />

1 oz. (30 ml) 8N Color Fusion<br />

1 oz. (30 ml) 20 volume Pro-Oxide Developer<br />

HIGHLIGHT FORMULA 2:<br />

1 part (20 g) Blonde Icing Conditioning Cream<br />

Lightener Ammonia Free<br />

1 part (20 g) 30 volume Blonde Icing<br />

Conditioning Cream Developer<br />

GLAZE FORMULA:<br />

2 oz. (60 ml) 09NB Irish Creme Shades EQ<br />

2 oz. (60 ml) Shades EQ Processing Solution<br />

*WWD, May 2009<br />

**Natural/Organic Trends In Beauty Report 2008, the NPD Group, Inc.<br />

***Datamonitor 2007


THE COMPLETE NATURE’S RESCUE REGIMEN<br />

Formulated for all hair types and safe for color-treated hair, <strong>NEW</strong> Nature’s <strong>Rescue</strong> helps maximize the effectiveness of<br />

professional haircare products by refining the hair’s surface. It can be used daily, weekly or on alternate days with your favorite<br />

<strong>Redken</strong> haircare regimen for a complete, healthy-looking hair solution.<br />

LEARN MORE ABOUT...<br />

REFINING SEA POLISH<br />

UNIQUE EXFOLIATING TEXTURE PROVIDES<br />

A SPA EXPERIENCE TO HAIR!<br />

› Gentle exfoliant, enriched with pumice,<br />

refines hair’s surface leaving it smooth<br />

and shiny<br />

› Contains aloe vera and soy protein<br />

to replenish hair<br />

› Safe for color-treated hair<br />

AND<br />

RADIANT SEA SPRAY<br />

TIME-TOUCH FRAGRANCE CAPSULES<br />

PUT AN UPLIFTING HAIR EXPERIENCE<br />

AT YOUR FINGERTIPS!<br />

› Lightweight, multi-functional spray adds<br />

texture and movement while time-touch<br />

fragrance capsules release a burst of<br />

oceanic scent when hair is touched<br />

› Contains aloe vera, soy protein and<br />

sea algae to replenish hair<br />

STEP1:<br />

REFRESHING DETOX SHAMPOO<br />

STEP 3:<br />

COOLING DEEP CONDITIONER<br />

› An instant lift—whenever you need it<br />

Sulfate-free cleanser washes away daily stress<br />

by helping eliminate impurities, pollution and<br />

buildup. Use daily or alternate with your favorite<br />

<strong>Redken</strong> shampoo.<br />

Ultra moisturizing conditioner helps rebalance<br />

hair while cooling the scalp. Can be used daily<br />

after Refreshing Detox Shampoo or after<br />

Refining Sea Polish.<br />

HOW IT WORKS:<br />

HOW IT WORKS:<br />

STEP 2:<br />

REFINING SEA POLISH<br />

STEP 4:<br />

RADIANT SEA SPRAY<br />

Impurities<br />

build up on<br />

the hair strand<br />

Ultra-fine<br />

granules<br />

gently remove<br />

impurities<br />

Hair is restored<br />

with incredible<br />

smoothness<br />

and intense<br />

shine<br />

Spray on to<br />

texturize and<br />

add lift to<br />

the hair<br />

Delivers<br />

encapsulated<br />

fragrance<br />

particles that<br />

rest on the<br />

hair’s surface<br />

Run fingers<br />

through hair to<br />

burst particles<br />

and release<br />

fragrance<br />

Gentle exfoliant, enriched with pumice,<br />

removes impurities and refines the hair’s surface<br />

leaving it smooth and shiny. Use once or twice<br />

a week.<br />

Lightweight, multi-functional spray adds texture<br />

and movement while time-touch fragrance<br />

capsules release a burst of oceanic scent<br />

when hair is touched.


SALON INTRO OFFER<br />

PURCHASE<br />

12 Nature’s <strong>Rescue</strong> retail-size products (mix and match)<br />

4 Nature’s <strong>Rescue</strong> Travel Kits*<br />

RECOMMENDED PRODUCT MIX:<br />

3 Refreshing Detox Shampoo 6.8 oz.<br />

3 Cooling Deep Conditioner 4.2 oz.<br />

3 Refining Sea Polish 3.4 oz.<br />

3 Radiant Sea Spray 3.4 oz.<br />

RECEIVE FREE<br />

1 Salon Kit<br />

(Please see below for details)<br />

Salon Price*<br />

$159.50<br />

($242.00 salon value**)<br />

*Salon price based on recommended product mix<br />

**Salon value includes packette value ($.50 each) and Travel Kit savings<br />

SALON KIT INCLUDES<br />

1 Refining Sea Polish 3.4 oz.<br />

(stickered “Stylist Use Only”)<br />

• 25 Brochures<br />

• 1 Easel Card with Brochure Holder<br />

• 1 Tester Unit for Sea Spray with 100<br />

Fragrance Blotters<br />

• 1 Radiant Sea Spray 3.4 oz. for client<br />

testing (stickered “Tester”)<br />

*NATURE’S RESCUE TRAVEL KIT INCLUDES:<br />

1 Refreshing Detox Shampoo 3.2 oz.<br />

1 Cooling Deep Conditioner 1.7 oz.<br />

1 Radiant Sea Spray 3.4 oz.<br />

3 Refining Sea Polish packettes<br />

Travel Kit Retail Price<br />

$28.00<br />

($41.50 Retail Value)<br />

1 Shelf Merchandising Unit • 25 Shampoo/Conditioner duo packettes<br />

• 25 Refining Sea Polish packettes<br />

• 25 Packette folders<br />

1 3-Sided Tent Card 1 Set of 4 Mirror Clings 1 Poster<br />

SALON BONUS OFFER*<br />

15% off <strong>NEW</strong> Nature’s <strong>Rescue</strong> Backbar Sizes and Pumps!<br />

Nature’s <strong>Rescue</strong> Refreshing<br />

Detox Shampoo Liter<br />

Salon Price<br />

STYLIST OFFER<br />

PURCHASE<br />

Nature’s <strong>Rescue</strong> Stylist Kit at a 28% discount<br />

KIT INCLUDES:<br />

1 Refreshing Detox Shampoo 6.8 oz.<br />

1 Cooling Deep Conditioner 4.2 oz.<br />

1 Refining Sea Polish 3.4 oz.<br />

1 Radiant Sea Spray 3.4 oz.<br />

1 Brochure<br />

Stylist Price<br />

$25.00<br />

($34.50 salon value)<br />

White Liter Pump<br />

Salon Price<br />

$11.48 $1.91<br />

($13.50 salon value) ($2.25 salon value)<br />

Nature’s <strong>Rescue</strong> Cooling<br />

Deep Conditioner Half Liter<br />

Salon Price<br />

<strong>NEW</strong> 500 ml Pump<br />

Salon Price<br />

$10.63 $2.13<br />

($12.50 salon value) ($2.50 salon value)<br />

*Salons must purchase Salon Intro Offer to qualify for Bonus Offer. Bonus offer does not include value of purchased deals.<br />

Limited to 6 of the same products per salon.<br />

OPEN STOCK<br />

PRODUCT SIZE SALON PRICE SRP<br />

Refreshing Detox Shampoo 6.8 oz. $8.00 $16.00<br />

Refreshing Detox Shampoo Liter $13.50 $27.00<br />

Cooling Deep Conditioner 4.2 oz. $8.50 $17.00<br />

Cooling Deep Conditioner 16.9 oz. $12.50 $25.00<br />

Refining Sea Polish 3.4 oz. $9.50 $19.00<br />

Radiant Sea Spray 3.4 oz. $8.50 $17.00<br />

TIPS TO INCREASE YOUR<br />

RETAIL SALES WITH<br />

<strong>NEW</strong> NATURE’S RESCUE!<br />

› Create an environment to highlight the new line and capture<br />

consumers’ attention. Your kit includes everything you need to<br />

introduce clients to Nature’s <strong>Rescue</strong>. The photo above shows<br />

you how to best arrange some of your promotional materials.<br />

› Encourage clients to experience Nature’s <strong>Rescue</strong><br />

in-salon. Set up the Tester Unit where clients will be sure to<br />

try it! Once they experience the products, they’ll be more likely<br />

to buy.<br />

› Promote the products at the backbar. Your kit includes a<br />

Refining Sea Polish for use at the backbar – use this product<br />

on your clients, and tell them about the benefits of Nature’s<br />

<strong>Rescue</strong> to encourage retail purchase.<br />

› Showcase the Travel Kits. Display the kits prominently and<br />

encourage clients to buy the travel sizes to try the full Nature’s<br />

<strong>Rescue</strong> line at a discount!<br />

› Sample! Use the sample packettes and packette folders<br />

in your kit to send your clients home with Nature’s <strong>Rescue</strong><br />

samples. Once they try the products at home, they’re likely<br />

to return for a full-size retail purchase.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!