NEW Nature's Rescue - Redken Professional
NEW Nature's Rescue - Redken Professional
NEW Nature's Rescue - Redken Professional
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5TH<br />
<strong>NEW</strong> ON<br />
<strong>NEW</strong><br />
NATURE’S<br />
RESCUE100% free of<br />
paraben, sulfate<br />
and silicone<br />
All Rights Reserved. U0222800 9/10<br />
50 YEARS INSPIRING THE PROFESSIONAL EDGE<br />
GET INSPIRED. BE PART OF IT. REDKEN.COM
<strong>NEW</strong><br />
NATURE’S<br />
RESCUE<br />
REFINE & REPLENISH HAIR WITH NATURE<br />
Introducing Nature’s <strong>Rescue</strong>, a new collection of paraben-free, sulfate-free and silicone-free haircare essentials, with plant and marine extracts, that<br />
removes impurities and buildup while helping nourish hair. Formulas with water-fresh fragrances, cooling sensations and ocean inspired textures provide the<br />
perfect balance of moisture and protection. Alternate with your regular haircare regimen or use daily to purify, replenish and experience an instant ocean escape!<br />
SEA ALGAE HYDRACOMPLEX<br />
SEA ALGAE = PROTECTS<br />
SOY PROTEIN = REPLENISHES<br />
ALOE VERA = MOISTURIZES<br />
OCEANIC CALONE = FRAGRANCE<br />
100% free of<br />
paraben, sulfate<br />
and silicone<br />
MEET THE NEEDS OF<br />
NATURE-CONSCIOUS CLIENTS<br />
& BOOST YOUR RETAIL SALES!<br />
For 50 years, <strong>Redken</strong> has been known for using advanced technology to target specific hair needs with simple<br />
solutions. With <strong>NEW</strong> Nature’s <strong>Rescue</strong> we are using our technological expertise to answer a market need for<br />
more natural haircare products.<br />
Did you know:<br />
› The natural products industry is a $7 billion a year market*<br />
› 55% of consumers use natural haircare products in addition to other haircare products**<br />
› 48% of consumers are willing to pay more for natural haircare products**<br />
› Urban stress and active lifestyles are influencing consumer demand for more personal care<br />
products with therapeutic and relaxing benefits***<br />
Nature’s <strong>Rescue</strong> answers the needs of many of your clients by providing a more natural haircare<br />
alternative that offers <strong>Redken</strong>’s signature superior performance, with an added de-stressing benefit and amazing<br />
ocean-inspired fragrance.<br />
Introduce Nature’s <strong>Rescue</strong> to clients, and watch your retail sales soar!<br />
LIFT TO<br />
EXPERIENCE<br />
NATURE’S<br />
RESCUE<br />
OUR<br />
UNIQUE<br />
PHILOSOPHY<br />
NATURE-<br />
FOCUSED:<br />
Formulas inspired<br />
by the ocean are<br />
free of paraben,<br />
sulfate and<br />
silicone. Product<br />
packaging is made<br />
with up to 100%<br />
Post Consumer<br />
Recycled materials.<br />
TECHNOLOGICALLY-<br />
ADVANCED:<br />
Nutrient-rich<br />
Sea Algae<br />
Hydracomplex<br />
helps provide<br />
protection and<br />
moisture to hair.<br />
SENSORY-<br />
STIMULATING:<br />
Ocean-inspired<br />
fragrance and<br />
textures help<br />
provide an instant<br />
escape from<br />
everyday stress.<br />
MODEL’S HAIRCOLOR:<br />
NATURAL LEVEL: 6 Dark Blonde<br />
HIGHLIGHT FORMULA 1:<br />
1 oz. (30 ml) 8N Color Fusion<br />
1 oz. (30 ml) 20 volume Pro-Oxide Developer<br />
HIGHLIGHT FORMULA 2:<br />
1 part (20 g) Blonde Icing Conditioning Cream<br />
Lightener Ammonia Free<br />
1 part (20 g) 30 volume Blonde Icing<br />
Conditioning Cream Developer<br />
GLAZE FORMULA:<br />
2 oz. (60 ml) 09NB Irish Creme Shades EQ<br />
2 oz. (60 ml) Shades EQ Processing Solution<br />
*WWD, May 2009<br />
**Natural/Organic Trends In Beauty Report 2008, the NPD Group, Inc.<br />
***Datamonitor 2007
THE COMPLETE NATURE’S RESCUE REGIMEN<br />
Formulated for all hair types and safe for color-treated hair, <strong>NEW</strong> Nature’s <strong>Rescue</strong> helps maximize the effectiveness of<br />
professional haircare products by refining the hair’s surface. It can be used daily, weekly or on alternate days with your favorite<br />
<strong>Redken</strong> haircare regimen for a complete, healthy-looking hair solution.<br />
LEARN MORE ABOUT...<br />
REFINING SEA POLISH<br />
UNIQUE EXFOLIATING TEXTURE PROVIDES<br />
A SPA EXPERIENCE TO HAIR!<br />
› Gentle exfoliant, enriched with pumice,<br />
refines hair’s surface leaving it smooth<br />
and shiny<br />
› Contains aloe vera and soy protein<br />
to replenish hair<br />
› Safe for color-treated hair<br />
AND<br />
RADIANT SEA SPRAY<br />
TIME-TOUCH FRAGRANCE CAPSULES<br />
PUT AN UPLIFTING HAIR EXPERIENCE<br />
AT YOUR FINGERTIPS!<br />
› Lightweight, multi-functional spray adds<br />
texture and movement while time-touch<br />
fragrance capsules release a burst of<br />
oceanic scent when hair is touched<br />
› Contains aloe vera, soy protein and<br />
sea algae to replenish hair<br />
STEP1:<br />
REFRESHING DETOX SHAMPOO<br />
STEP 3:<br />
COOLING DEEP CONDITIONER<br />
› An instant lift—whenever you need it<br />
Sulfate-free cleanser washes away daily stress<br />
by helping eliminate impurities, pollution and<br />
buildup. Use daily or alternate with your favorite<br />
<strong>Redken</strong> shampoo.<br />
Ultra moisturizing conditioner helps rebalance<br />
hair while cooling the scalp. Can be used daily<br />
after Refreshing Detox Shampoo or after<br />
Refining Sea Polish.<br />
HOW IT WORKS:<br />
HOW IT WORKS:<br />
STEP 2:<br />
REFINING SEA POLISH<br />
STEP 4:<br />
RADIANT SEA SPRAY<br />
Impurities<br />
build up on<br />
the hair strand<br />
Ultra-fine<br />
granules<br />
gently remove<br />
impurities<br />
Hair is restored<br />
with incredible<br />
smoothness<br />
and intense<br />
shine<br />
Spray on to<br />
texturize and<br />
add lift to<br />
the hair<br />
Delivers<br />
encapsulated<br />
fragrance<br />
particles that<br />
rest on the<br />
hair’s surface<br />
Run fingers<br />
through hair to<br />
burst particles<br />
and release<br />
fragrance<br />
Gentle exfoliant, enriched with pumice,<br />
removes impurities and refines the hair’s surface<br />
leaving it smooth and shiny. Use once or twice<br />
a week.<br />
Lightweight, multi-functional spray adds texture<br />
and movement while time-touch fragrance<br />
capsules release a burst of oceanic scent<br />
when hair is touched.
SALON INTRO OFFER<br />
PURCHASE<br />
12 Nature’s <strong>Rescue</strong> retail-size products (mix and match)<br />
4 Nature’s <strong>Rescue</strong> Travel Kits*<br />
RECOMMENDED PRODUCT MIX:<br />
3 Refreshing Detox Shampoo 6.8 oz.<br />
3 Cooling Deep Conditioner 4.2 oz.<br />
3 Refining Sea Polish 3.4 oz.<br />
3 Radiant Sea Spray 3.4 oz.<br />
RECEIVE FREE<br />
1 Salon Kit<br />
(Please see below for details)<br />
Salon Price*<br />
$159.50<br />
($242.00 salon value**)<br />
*Salon price based on recommended product mix<br />
**Salon value includes packette value ($.50 each) and Travel Kit savings<br />
SALON KIT INCLUDES<br />
1 Refining Sea Polish 3.4 oz.<br />
(stickered “Stylist Use Only”)<br />
• 25 Brochures<br />
• 1 Easel Card with Brochure Holder<br />
• 1 Tester Unit for Sea Spray with 100<br />
Fragrance Blotters<br />
• 1 Radiant Sea Spray 3.4 oz. for client<br />
testing (stickered “Tester”)<br />
*NATURE’S RESCUE TRAVEL KIT INCLUDES:<br />
1 Refreshing Detox Shampoo 3.2 oz.<br />
1 Cooling Deep Conditioner 1.7 oz.<br />
1 Radiant Sea Spray 3.4 oz.<br />
3 Refining Sea Polish packettes<br />
Travel Kit Retail Price<br />
$28.00<br />
($41.50 Retail Value)<br />
1 Shelf Merchandising Unit • 25 Shampoo/Conditioner duo packettes<br />
• 25 Refining Sea Polish packettes<br />
• 25 Packette folders<br />
1 3-Sided Tent Card 1 Set of 4 Mirror Clings 1 Poster<br />
SALON BONUS OFFER*<br />
15% off <strong>NEW</strong> Nature’s <strong>Rescue</strong> Backbar Sizes and Pumps!<br />
Nature’s <strong>Rescue</strong> Refreshing<br />
Detox Shampoo Liter<br />
Salon Price<br />
STYLIST OFFER<br />
PURCHASE<br />
Nature’s <strong>Rescue</strong> Stylist Kit at a 28% discount<br />
KIT INCLUDES:<br />
1 Refreshing Detox Shampoo 6.8 oz.<br />
1 Cooling Deep Conditioner 4.2 oz.<br />
1 Refining Sea Polish 3.4 oz.<br />
1 Radiant Sea Spray 3.4 oz.<br />
1 Brochure<br />
Stylist Price<br />
$25.00<br />
($34.50 salon value)<br />
White Liter Pump<br />
Salon Price<br />
$11.48 $1.91<br />
($13.50 salon value) ($2.25 salon value)<br />
Nature’s <strong>Rescue</strong> Cooling<br />
Deep Conditioner Half Liter<br />
Salon Price<br />
<strong>NEW</strong> 500 ml Pump<br />
Salon Price<br />
$10.63 $2.13<br />
($12.50 salon value) ($2.50 salon value)<br />
*Salons must purchase Salon Intro Offer to qualify for Bonus Offer. Bonus offer does not include value of purchased deals.<br />
Limited to 6 of the same products per salon.<br />
OPEN STOCK<br />
PRODUCT SIZE SALON PRICE SRP<br />
Refreshing Detox Shampoo 6.8 oz. $8.00 $16.00<br />
Refreshing Detox Shampoo Liter $13.50 $27.00<br />
Cooling Deep Conditioner 4.2 oz. $8.50 $17.00<br />
Cooling Deep Conditioner 16.9 oz. $12.50 $25.00<br />
Refining Sea Polish 3.4 oz. $9.50 $19.00<br />
Radiant Sea Spray 3.4 oz. $8.50 $17.00<br />
TIPS TO INCREASE YOUR<br />
RETAIL SALES WITH<br />
<strong>NEW</strong> NATURE’S RESCUE!<br />
› Create an environment to highlight the new line and capture<br />
consumers’ attention. Your kit includes everything you need to<br />
introduce clients to Nature’s <strong>Rescue</strong>. The photo above shows<br />
you how to best arrange some of your promotional materials.<br />
› Encourage clients to experience Nature’s <strong>Rescue</strong><br />
in-salon. Set up the Tester Unit where clients will be sure to<br />
try it! Once they experience the products, they’ll be more likely<br />
to buy.<br />
› Promote the products at the backbar. Your kit includes a<br />
Refining Sea Polish for use at the backbar – use this product<br />
on your clients, and tell them about the benefits of Nature’s<br />
<strong>Rescue</strong> to encourage retail purchase.<br />
› Showcase the Travel Kits. Display the kits prominently and<br />
encourage clients to buy the travel sizes to try the full Nature’s<br />
<strong>Rescue</strong> line at a discount!<br />
› Sample! Use the sample packettes and packette folders<br />
in your kit to send your clients home with Nature’s <strong>Rescue</strong><br />
samples. Once they try the products at home, they’re likely<br />
to return for a full-size retail purchase.