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3 years ago

They love promotional products. - CMYK Solutions

They love promotional products. - CMYK Solutions

They love promotional products. - CMYK

Research A Lasting Impression A Study Of American Consumers Reveals Promotional Products As An Effective Advertising Medium Effectiveness Of Promotional Products As An Advertising Medium Americans have spoken: They love promotional products. For more than 200 years, these vehicles of promotion have integrated their way into daily life, serving not only as useful tools, but as powerful, long-lasting advertising. In an effort to better understand the effectiveness of this medium from the consumer’s perspective, PPAI designed and conducted a study which was fielded through MarketTools Inc. in San Francisco, California, to evaluate the action, reaction and relationship of promotional products and their recipients. The final sample consisted of a panel of 1,005 consumers who recalled receiving a promotional product in the past 24 months. If they had not received a promotional product in the past 24 months they were screened out of the sample. All questions were answered by 1,005 respondents. A study conducted by PPAI Research and fielded through MarketTools, Inc. ©PPAI, 2009. All rights reserved. 1

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