Give Your Company a

Competitive Edge

Today more than 75% of mothers with young

children are in the workforce, making workfamily

balance one of the most significant

issues facing employers.

Working mothers report being stressed

trying to juggle a career and family, and say

that a non-supportive organizational culture

is one of the top three reasons for their worklife


Successfully attracting, engaging and retaining

these valuable employees has become a multimillion-dollar

challenge for companies.

Organizations seeking a competitive edge

turn to Briefcase Moms.

“Deloitte’s success depends on attracting

and retaining top talent. Briefcase Moms

has helped us to better understand and

support our working mothers. Providing

these employees with a forum where they

can explore and define a better balance

shows that we value them. Our return on

investment has been tremendous.”

– Sean McConkey, Director,

Human Resources, Deloitte

“As a full-time working mother and wife,

I have obtained a balance in my life I

What’s the

would never have found without Lisa

Martin’s help. The skills I gained enabled

me to continue working at IBM when

ONE thing

I thought it was not possible.”

that every

– Pam Wessel, Sales Executive, IBM

working mother


Order Lisa’s Book Today!

Lisa Martin’s Briefcase

Moms: 10 Proven

Practices to Balance

Working Mothers’ Lives

has helped thousands of

career-oriented women

achieve the right balance

for them. In her down-toearth

and engaging style,

Lisa shares her 10-step

program to help working mothers make the

right choices, take action and coach

themselves to live the life they want. This is

a wonderful tool for any mother who cares

about her career. Order this for your

working mother employees today and ask

about our corporate discounts.

Supporting Organizations to

Attract, Engage & Retain Working Mothers

Briefcase Moms®

t: (604) 988-9394



A division of Cornerview Communications Ltd.

An employer who



We Get to the Heart of the Work-Life Conflict Issue

A leading authority on work-life issues, Briefcase Moms is a coaching

and training company that supports organizations to attract, engage

and retain working mothers. Having successfully coached thousands

of women to find a better balance, we go beyond customary work-life

practices to connect with working mothers in a way that is personal

and practical.

At Briefcase Moms, we don’t preach; we empower working mothers

to uncover their own solutions. Our proven programs inspire women

to achieve success that's balanced, while helping employers foster a

more understanding and supportive work environment for these

valued employees.

Our Work-Life Programs Inspire Lasting Change

• Inspiring Action with Dynamic Presentations

Organizations across North America have praised

Briefcase Moms’ humorous and thoughtprovoking

presentations on work-life balance


• Transforming Lives with 10 Proven Practices

Based on the acclaimed Briefcase Moms book,

the revolutionary coaching program 10 Proven

Practices to Balance guides working mothers

through a focused process of change to define

and achieve work-family balance.

• Guiding Smoother Back-to-Work Transitions

The New Parent Retention Program reaches out

to women at critical points in the new parent

process, validating their emotions and fears

while helping them transition from and back

to work.

• Coaching Leaders to Be More Supportive

This unique Leaders Coaching Program trains

managers and leaders around the emotional

issues that plague working mothers, so they

can better support these key employees.

“Thank you very much for your engaging work-life balance seminar. We found out more about ourselves and

our level of balance. Your presentation was very motivational and we came away with ideas for making our

lives happier and guilt-free.”

– Erin Bird, Manager, Human Resources, Fasken Martineau DuMoulin

“Lisa helped us assess our

balance, visualize it and

identify an action we can take

to improve it. The process

helped participants clarify

what they can start doing to

bring balance and success to

their lives. That's made all the


– Lisa Ryan, Talent Development

Specialist, Best Buy Canada

Briefcase Moms understands the evolving challenges working mothers face throughout their career.

Our work-life programs are designed to reach out and engage working mothers at these different stages.

Through face-to-face, telephone or online support, we can tailor our programs to groups of ten or several

thousand – anywhere in the world. Our specialized, coaching-based approach has been proven to motivate

women to make positive, lasting changes in their lives.

Lisa Martin

“The Working Mother’s Coach”

Founder and president

of Briefcase Moms, Lisa

Martin is a certified

coach who has inspired

thousands of working

mothers to achieve

success that’s balanced.

Lisa guides women to

know what they want

and get what they want,

through her engaging,

down-to-earth style.

Author of Briefcase Moms: 10 Proven Practices

to Balance Working Mothers’ Lives, Lisa is a

sought-after expert and speaker on work-life

balance issues.

She has been quoted in various media

including Chatelaine, Homemakers, Canadian

Living, the Globe & Mail, The Vicki Gabereau

Show, CBC Radio and Global TV. Her work

has also been cited by Columbia University as

a valuable work-life balance resource for

working parents and employers. She lives in

Vancouver, Canada, with her husband and

young son.

Organizations Briefcase Moms has supported

include the following:

• Best Buy Canada

• Deloitte

• Dress for Success


• Environment Canada

• Ernst & Young

• Fasken Martineau


• General Mills




• Minerva Foundation

• Queen’s University

• Women Presidents’


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