Presentation Dinner 2010-pdf.p65 - Hong Kong Management ...

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Presentation Dinner 2010-pdf.p65 - Hong Kong Management ...

HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2010

AWARD SEMINAR & AWARD PRESENTATION DINNER

INTRODUCTION

Now in its 25th year, the HKMA/TVB Awards for Marketing Excellence give public recognition to individuals and organizations that have, through

outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong. Organized by the

Marketing Management Committee of the Hong Kong Management Association, the Award is sponsored by Television Broadcasts Limited.

SIX FINALISTS

Each year, six outstanding marketing programmes would be shortlisted for the Final Judging. The six finalists this year are:

“Endless Love – Rebranding BOCG Life” by Bank of China (Hong Kong) Limited

“Cathay Pacific ‘People & Service’ Campaign” by Cathay Pacific Airways Ltd

“HKJC 125 th Anniversary Campaign” by The Hong Kong Jockey Club

“Angel and Devil” by Maxim’s Caterers Ltd

“Moments Delivered” by McDonald’s Restaurants (HK) Limited

“Standard Chartered Hong Kong 150 th Anniversary Commemorative Charity Banknote Marketing Campaign” by

Standard Chartered Bank (Hong Kong) Limited

AWARD SEMINAR

You will learn first hand from the six distinguished finalists of the Campaign Awards on their marketing programmes during the Award Seminar.

They will describe the rationale behind their marketing programmes, how they conceived their marketing strategies, and how to use the different

elements of marketing to achieve an enviable result. This year, the Award Seminar will be held concurrently with the HKMA - AAMO (Asian

Association of Management Organizations) Conference 2010 which is a one-and-a-half-day event (14 and 15 September) bringing together

the region’s brightest business minds and decision makers. The 2010 Conference is entitled “Winning in a Changing World - Innovation in

Management”. Dr William Fung SBS JP, Group Managing Director, Li & Fung Limited will be the Guest Speaker of the

luncheon after the Seminar. Details of the Award Seminar are as follows:

Date: Wednesday, 15 September 2010

(Day 2 of HKMA-AAMO Conference 2010)

Time:

8:30am – 2:15pm

Venue:

Room S221 (Award Seminar)/Chancellor Room (Lunch)

Hong Kong Convention and Exhibition Centre, 1 Harbour Road, Wanchai, Hong Kong

Fee: (Inclusive of Lunch) HK$980 per person (HKMA Member), HK$1,080 per person (Non-Member)

Language Medium: English

PROGRAMME

8:30 am – 9:00 am Registration

9:00 am – 9:05 am Welcoming Address by Mr S K Cheong, Chairman, Organizing Committee

HKMA/TVB Awards for Marketing Excellence 2010

9:05 am – 9:35 am “Moments Delivered” by McDonald’s Restaurants (HK) Limited

9:35 am – 10:05 am “Standard Chartered Hong Kong 150th Anniversary Commemorative Charity Banknote

Marketing Campaign” by Standard Chartered Bank (Hong Kong) Limited

10:05 am – 10:35 am “Endless Love – Rebranding BOCG Life” by Bank of China (Hong Kong) Limited

10:35 am – 10:55 am Question-and-Answer Session

10:55 am – 11:10 am Coffee Break

11:10 am – 11:40 am “Cathay Pacific ‘People & Service’ Campaign” by Cathay Pacific Airways Ltd

11:40 am – 12:10 pm “HKJC 125th Anniversary Campaign” by The Hong Kong Jockey Club

12:10 pm – 12:40 pm “Angel and Devil” by Maxim’s Caterers Ltd

12:40 pm – 1:00 pm Question-and-Answer Session

1:00 pm – 2:10 pm Lunch and Speech on ”Business Model Innovation in a Rapidly Changing World: The Story of Li & Fung” by

Dr William Fung SBS JP, Group Managing Director, Li & Fung Limited

2:10 pm – 2:15 pm Closing Remarks and End of Programme


AWARD PRESENTATION DINNER

During the Award Presentation Dinner, results of the Awards will be announced. They include:

Campaign Awards

Individual Awards

Gold, Silver, Bronze Prizes

Marketer of the Year Award

Three Excellence Awards

Distinguished Marketing Leadership Awards

Certificates of Merit

Outstanding Marketing Professional Awards

Best Presentation Award

Citation for Innovation (sponsored by Mass Mutual Asia Limited)

Citation for Outstanding TV Campaign

Citation for Outstanding Small Budget Campaign

GUEST OF HONOUR – MR TONY TYLER

The Guest of Honour for the Award Presentation Dinner will be Mr Tony Tyler, Chief Executive, Cathay Pacific Airways Limited.

Mr Tony Tyler joined John Swire & Sons in 1977 and moved to Cathay Pacific in 1978. He became Chief Executive of the airline

in July 2007. His previous position was Chief Operating Officer of Cathay Pacific, to which he was appointed in January 2005,

and prior to that he was Director Corporate Development of the airline for eight years.

Mr Tyler is also Chairman of Hong Kong Dragon Airlines Limited and a Director of John Swire & Sons (H.K.) Limited and Swire

Pacific Limited. He was Chairman of the International Air Transport Association (IATA) Board of Governors from June 2009 to

June 2010.

Date: Monday, 8 November 2010

Time:

7:00 pm – 10:00 pm

Venue: JW Marriott Ballroom, Level 3

JW Marriott Hotel Hong Kong

Pacific Place, 88 Queensway, Hong Kong

Fees:

HK$1,100 per person or HK$11,800 per table (12 persons) (HKMA Member)

HK$1,300 per person or HK$13,800 per table (12 persons) (Non-Member)

Language Medium: English

PROGRAMME

7:00 pm Exhibition and Cocktails (Cash Bar)

7:30 pm Welcoming Address by Dr The Hon David K P Li, GBM GBS JP

Chairman, The Hong Kong Management Association

Keynote Address by Mr Tony Tyler

Chief Executive, Cathay Pacific Airways Limited

Announcement of Results by Mr S K Cheong

Chairman, Marketing Management Committee and Marketing Awards Organizing Committee

The Hong Kong Management Association

Dinner

10:00 pm End of Programme


REGISTRATION

All those interested are requested to complete the registration form below and return it together with appropriate fee(s) to the Secretariat on

or before Friday, 27 August 2010 for the Award Seminar and Friday, 22 October 2010 for the Award Presentation Dinner. Reservation by fax

(2365 1000) are welcome. For enquiries about reservation, please contact Ms Grace Sit, Assistant Executive Officer on 2774 8583. For

information on the seminar and the dinner, please contact Ms Titania Woo, Senior Manager on 2774 8580, or Ms Sunnie Ma, Assistant

Manager on 2774 8579, or Ms Carole Ma, Executive Officer on 2774 8519. Successful applicants will be notified by e-mail. No separate

letter of acceptance will be issued. As space is limited, bookings will be on a first-come, first-served basis.

REGISTRATION FORM

To:

The Secretariat, The Hong Kong Management Association

16/F, Tower B, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong

Attn: Ms Titania Woo Tel: 2774 8580 Email: titaniawoo@hkma.org.hk

Ms Sunnie Ma Tel: 2774 8579 Email: sunniema@hkma.org.hk

Ms Carole Ma Tel: 2774 8519 Email: carolema@hkma.org.hk

Ms Grace Sit Tel: 2774 8583 Email: gracesit@hkma.org.hk

Fax: 2365 1000

I would like to attend the following event(s): (Please “ ” where appropriate)

Award Seminar (ACM-86691-2010-1-NL) Total no. of Seat(s):

Award Presentation Dinner (ACM-82402-2010-1-NL) Total no. of Seat(s)/Table(s):

Enclosed is a crossed cheque (Cheque No.: )for HK$ made payable to

“The Hong Kong Management Association” for the *Award Seminar/Award Presentation Dinner. (*Please delete as appropriate)

(Award Seminar – HKMA Member: HK$980 per person; Non-Member: HK$1,080 per person)

(Award Presentation Dinner - HKMA Member: HK$1,100 per person/HK$11,800 per table (12 persons)

Non-Member: HK$1,300 per person/HK$13,800 per table (12 persons)

Name: Mr /Ms (please print)

Position:

Company:

Address:

Telephone No.:

Fax No.:

Email:

HKMA Membership No.:

Date:

(if applicable)

* Please photocopy for more registration forms if necessary.

* No refund will be made after payment, but participants can arrange to have their places substituted should they be unable to attend the

seminar and / or dinner.

* Personal data will be used for the purpose of market research, programme development and direct mailing.

* If you do not wish to receive the marketing materials from the Association, please put a “ ” in the box .


CORPORATE SPONSORS

The Bank of East Asia

Cartier

Chung & Tang

Communications

Consultants

CIC Investor Services Limited

a subsidiary of Crédit Industriel et Commercial, France

Coca-Cola China Limited

Convoy Financial Services

Limited

Crown Motors Limited

The Dairy Farm Company

Limited - Wellcome

FANCL

FORTRESS

Watsons Your Personal Store

Fuji Photo Products

Company Limited

The Hong Kong and

China Gas Company Limited

Hong Kong Economic Times

The Hong Kong Jockey Club

Hong Kong L.P. Gas

(Holdings) Limited

MaBelle Leo Diamond

MassMutual Asia Ltd

Maxim’s Group

McDonald’s Restaurants

(Hong Kong) Limited

MTR Corporation

Neo Derm Group Ltd

Ngong Ping 360

Premium Motors Ltd

Recruit Advertising Limited

Sales and Marketing

Executives Club

SKECHERS Hong Kong Limited

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