Analysis At the Speed of Thought - Mustafa Hussain ... - BI User Group
Analysis At the Speed of Thought - Mustafa Hussain ... - BI User Group
Analysis At the Speed of Thought - Mustafa Hussain ... - BI User Group
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Micros<strong>of</strong>t Business Intelligence<br />
Answers at <strong>the</strong> <strong>Speed</strong> <strong>of</strong> <strong>Thought</strong><br />
With <strong>Analysis</strong> Services<br />
<strong>Mustafa</strong> <strong>Hussain</strong><br />
Solutions Architect, GNet <strong>Group</strong><br />
mustafa.hussain@gnetgroup.com
Event Agenda<br />
• Welcome Introductions<br />
• <strong>Analysis</strong> vs. Reporting<br />
– Why analysis is important<br />
• Cube Design Demo<br />
– Data Source<br />
– Data Source View<br />
– Dimensions<br />
– Measures <strong>Group</strong>s<br />
• Q&A
A day in <strong>the</strong> life <strong>of</strong> a business user<br />
<strong>User</strong>s<br />
Need<br />
Answers<br />
• What are <strong>the</strong> Sales<br />
• Sales MTD, QTD, YTD, LY Same Period,<br />
Growth % &……<br />
• Margin and Margin %…..<br />
• Costs……<br />
• All <strong>of</strong> <strong>the</strong> above by Product<br />
• All <strong>of</strong> <strong>the</strong> above by Product and State<br />
• All <strong>of</strong> <strong>the</strong> above by Product and<br />
State….and Sales Rep<br />
• Which Sales Rep is selling more <strong>of</strong> our<br />
strategic products<br />
• Which sales rep is not<br />
• Why When....<br />
• How.......................
What about IT and/or analyst<br />
• The Reporting Hamster Wheel!<br />
• Requests keep climbing<br />
• Clock is ticking<br />
• But nobody is moving ahead<br />
• And…Business has more questions!
What’s <strong>the</strong> answer
Micros<strong>of</strong>t Business Intelligence<br />
<strong>Analysis</strong><br />
Services<br />
OLTP<br />
Sources<br />
ETL<br />
(SSIS)<br />
DW<br />
Storage<br />
The<br />
OLAP<br />
Cube<br />
Clients
OLAP vs. Relational Reporting<br />
OLAP (<strong>Analysis</strong>)<br />
• Self service analysis to<br />
improve insights & decisions<br />
• Browse data to collect<br />
information<br />
• Slice, Dice, Drill to understand<br />
correlations (insights)<br />
• Self Service for std or ad-hoc<br />
needs<br />
• Answer questions to improve<br />
decisions<br />
Relational Reporting<br />
• Pixel perfect detailed<br />
transactional reporting<br />
• Collect all information and<br />
<strong>the</strong>n analyze<br />
• Specific queries for specific<br />
questions<br />
• Ad-hoc questions require<br />
developer to create new<br />
reports<br />
• Often takes time forcing<br />
decisions from gut
OLAP Terminology<br />
• Dimensions<br />
• Represent how <strong>the</strong> data is accessed.<br />
• Usually represent a person, place, thing, or concept.<br />
• Answers <strong>the</strong> who, what, when, or where part <strong>of</strong> a question.<br />
• Presents <strong>the</strong> “how” or “by” part <strong>of</strong> <strong>the</strong> question.<br />
• Hierarchy<br />
• A hierarchical view <strong>of</strong> a dimension<br />
• E.g. Date Dimension with a calendar hierarchy<br />
• All Dates • All Dates<br />
•• Year<br />
••• Quarter<br />
•••• Month<br />
••••• Date<br />
•• 2009<br />
••• Q1-2009<br />
•••• Jan 2009<br />
••••• 1-1-2009
• Measures<br />
OLAP Terminology<br />
• A Measure is a key metric (numeric value) by which <strong>the</strong> cube<br />
is based upon.<br />
• Are <strong>of</strong>ten <strong>the</strong> key performance indicators (KPI) <strong>of</strong> a company.<br />
• Are <strong>the</strong> “what” part <strong>of</strong> <strong>the</strong> question.<br />
• I want to see dollar sales (and GM, Costs…) by month by<br />
state…<br />
• Are almost always additive, discrete, and easily measured.
Demonstration
Thank You<br />
<strong>Mustafa</strong> <strong>Hussain</strong><br />
Solutions Architect, GNet <strong>Group</strong><br />
mustafa.hussain@gnetgroup.com
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