CERASPAÑA/17 - Tile of Spain

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CERASPAÑA/17 - Tile of Spain

CERASPAÑA/17

2007 / CERAMICS / ARCHITECTURE / DESIGN

CASA DECOR MADRID’07

CERAMIC TILE: THE FASHION FOR FASHION

KÍKARA RESTAURANT

NEO-BAROQUE: THE POWER OF IMAGINATION


CERASPAÑA/17

Editorial

Summary

Spanish ceramic tiles

There is no question about it. Spanish ceramic tiles are the tops. They stand

for fashion, trends and design. Leafing through the pages of this new issue of

CERASPAÑA we can see just how important they have become to the work of

so many professional architects and interior designers. In this issue we look

at a number of projects where ceramic tiles are the glorious heroes: Kikara

restaurant in Bilbao, Tomás Alía’s architectural sculpture at Casa Décor Madrid

and Juli Capella’s car made of tiles at TransHitos (CEVISAMA). Ceramic tiles

lend themselves for use in all manner of propositions and projects, affording

infinite possibilities.

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EDITORIAL: SPANISH CERAMIC TILES

NEO-BAROQUE: THE POWER OF

IMAGINATION

So what has happened, we ask ourselves Has there been a revolution

No. All that has happened is that Spanish manufacturers are now right at

the forefront of innovation and fashion. They have adapted their output to

professionals’ and consumers’ most avant-garde requirements and the result is

what you will see in the following pages. This is ceramic that can be touched,

seen and felt because it has shape, colour, gloss and volume, properties that

are undoubtedly inherent to ceramic as opposed to other materials that simply

cannot compete.

We invite you to take a look inside a few fashion and accessory shops

that have chosen ceramic because it is a product with very high technical

specifications as well as being on there at the cutting edge. We also offer

you a review of the neo-Baroque propositions that are currently so in vogue

in decoration. You will find all this and more in this latest CERASPAÑA, that

also comes to you in a newly designed format. We are sure that you will

enjoy it.

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THE CERAMIC TILE INDUSTRY IS ONCE

AGAIN INVITING THE WORLD’S FINEST

PROFESSIONALS TO ENTER THE CERAMIC

TILE IN ARCHITECTURE AND INTERIOR

DESIGN AWARDS COMPETITION

TOMÁS ALÍA PRESENTS CERAMIC

CONCERT AT CASA DECOR MADRID 2007

KIKARA, AN ADVENTURE FOR THE SENSES

ISSUE 17 · 2007

EDITED BY ASCER

Spanish Ceramic Tile

Manufacturers’ Association

C/ Ginjols, 3 · 12003 Castellón · Spain

Tel. +34 964 727 200 · Fax +34 964 727 212

global@ascer.es · http://spaintiles.info

Ceraspaña is a free newsletter distributed

by ASCER.

PUBLISHED BY

Iberamic Inc.

DESIGN AND PRODUCTION

Plató

SPONSORED BY

ICEX, Spanish Institute for Foreign Trade

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INTERVIEW: TOMÁS ALÍA

TRANS-HITOS 07. THE PURPLE ZONE

SHOWROOM

THE CERAMIC TILE INDUSTRY IS

SUPPORTED BY A NETWORK OF

UNIVERSITY-BASED ARCHITECTURE

DEPARTMENTS THAT PROMOTE THE

USE OF CERAMIC TILE AND INNOVATION

IN THIS SPECIFIC MATERIAL

CERAMIC TILE: THE FASHION FOR FASHION

COMPANY NEWS

ENQUIRY SERVICE


CERASPAÑA/17

NEO-BAROQUE: THE POWER OF IMAGINATION

Ceramic tiles are in vogue and the designers of the new collections are helping to create style. Spanish tile manufacturers

are convinced that this is indeed the case and are focusing much of their efforts on leading fashion, setting the pace and

creating products that offer designers and decorators ways forward in terms of devising new ideas and concepts in a

world surrounded by sensations and abstractions. It is against this background that the neo-baroque has emerged, a style

reminiscent of the fashion that prevailed in the XVII th and XVIII th centuries and puts a fresh spin on modernity. Ceramic adds

distinction and brilliance.

Turn to page 4...

The neo-baroque style has burst vigorously onto the scene following a number of seasons during which interior design was characterised by a lack of decoration.

Boira Series, Keros Cerámica

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CERASPAÑA/17

The minimalism of recent years has given

way to new vistas in which ceramic exploits

its full aesthetic potential and makes

its very own contribution to the various styles

of architecture and interior design. Straight

lines remain predominant in the new spatial

scenario but alongside them old trends are

re-emerging, reinterpreted in line with current

cannons of sophistication and given highly

personalised designer signatures.

The style audit has also led to a move away

from colonial evocations, with the most

avant-garde tile designs adding the new,

overloaded decorations to rustic finishes.

Different concepts of space are in evident,

with shape and colour the major features.

The new baroque or neo-baroque is emerging

as a strong force within this spatial scenario

and, with its studiedly heavy aesthetics,

is breaking the purity that has been the

prevalent style. Ceramic tiles have been

amongst the leading mould breakers,

gradually shrugging off the sharp lines of

minimalism to bring a torrent of creativity to

the table. Now, sinuous curves, the glint of

gold and silver reflections, ornament, natural

floral and figurative motifs and a passion

for black and white live happily alongside

balance and straight lines.

SMALL FORMAT

BLACK AND WHITE

CHECKERBOARD

CERAMIC TILES AND

LARGE FORMAT,

RUST FINISH TILES

DEMONSTRATE HOW

HUGELY CREATIVE THE

NEO-BAROQUE STYLE

CAN BE

Sybilla Series, Inalco

Geometric motifs have given way to designs inspired

by the plant world and damask fabrics.

Caesar Series, Azulejos Plaza

Lumik Series, Halcón Cerámicas

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CERASPAÑA/17

CERAMIC TILES ARE REVIVING THE SPLENDOUR OF

THE DECORATIVE ARTS OF THE XVII th CENTURY

WITH A FLOURISH OF TILES IN MANY COLOURS AND

DAMASCENES AND SIMILAR EFFECTS IN GOLD AND

SILVER LEAF

What is being pursued now is elegance,

easily achieved by tiles finished in black

combined with gold and silver. The neobaroque

imagination that takes its inspiration

from the century of revolutions is also evident

in shades of apple green, blueish greens and

turquoises, pinks and reds. These are colours

that are found in nature and inspired the great

Turn to page 6...

6013 and 6015 Series, Porcelanite

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CERASPAÑA/17

Pasarela Series, Vives Cerámica

artists who opened the colour spectrum up to

a new kind of light. The multiple decorative

possibilities of ceramic tile bring a breath of

fresh air and creativity to the cubic, modular

lines of contemporary design.

Not only is ceramic adapting to the new

times but it is part of them and is even one

of today’s defining features. We are seeing

manufacturers launch into the neo-baroque in

search for a contrast that will mark the way

forward in interior design and the decoration

of interiors today and tomorrow. Different

elements are being combined harmoniously

with a slight vintage or retro feel to them

but with better results than 1970’s fashion

or Pop Art. Curved and straight lines in

impossible symbiosis creating luxurious,

unique environments.

Designers are using their creativity, the

latest generation ceramic tiles and the most

daring designs to convert simple spaces into

glamorous spaces, with touches that recall

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Metallic hues such as gold, copper and silver are

becoming major players.

Toledo Series, Grespania

the ornamental styles of the XVII th and XVIII th

centuries – elegant to excess and utterly

exclusive. The sophistication of neo-baroque

adds warmth to functional decoration, making

it more visually appealing without detracting

from its functionality.

Like Baroque itself, ceramic brings passionate

design and colours to the new trend along

with beautiful shapes and an irrational air

in a multitude of combinations. Each interior

designer, architect and decorator gives free

reign to their own imagination so as to

imbue the spaces they create with their own,

inimitable personality. In doing so they add

mirrors, lamps with glass teardrops, clocks,

antique pieces of furniture and period items

to spaces already claimed by ceramic tiles.

Imagination is the only limiting factor. Decorated

tiles, relief work, small format floor

tiles that reproduce black and white chequerboards

or are stamped with pink or turquoise.

Ornamented borders, ceramic wall me-


CERASPAÑA/17

dallions and tapestries that fill spaces with

exuberance, sumptuousness and elegance...

Creativity inspired by nature.

Ceramic is reviving the decorative splendour

of the XVII th century with a flourish of tiles in

many colours and damascenes and similar

effects in gold and silver leaf. Along with

the small formats, the move away from

minimalism is being translated into a neobaroque

that favours enormous porcelain

tiles, the largest made being up to three

metres by one metre, through combinations

of 60x60cm and 60x120cm. Metallic effect

floor tiles are being made with rusty finishes:

grey, textured and rugged surfaces.

Bathrooms have not escaped the new trends

and neo-baroque is creating them in black

and white ceramic chequerboard, the star

combination (along with shades of gold and

silver) when it comes to defining this resurgent

style. Unbridled imagination is also

pigmenting these tiled spaces with bright,

blatant colours (reds, yellows, pinks), whilst

bathroom furniture is seeing a return to traditional

shapes and materials such as porcelain,

but glazed with insultingly provocative

hues such as silver and gold.

Ceramic tiles display their full aesthetic potential

in the neo-baroque style and bring

added value to decorating and interior design,

which are lapping up this ancient material.

Added to the infinite aesthetic variations that

the industry’s designers and manufacturers

are capable of dreaming up are the physical

advantages of ceramic as one of the most

resistant and durable of materials that can

offer unequalled textures and colours. Able

to be used on its own or in combination with

other materials, ceramic is fundamental to

understanding where interior design, architecture

and decoration are today. Minimal,

classic, neo-baroque or avant-garde, ceramic

tiles create style.

BATHROOM FURNITURE

IS SEEING A RETURN

TO TRADITIONAL

SHAPES AND

MATERIALS SUCH AS

PORCELAIN, BUT GLAZED

WITH INSULTINGLY

PROVOCATIVE HUES

SUCH AS SILVER

AND GOLD Turn to page 8...

Melibea Series, Aparici

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CERASPAÑA/17

Altair Series, Diago Cerámicas

Elegance in the grandest spaces

Creativity is boundless and has been exploited to the full to produce

the highly decorative look of the neo-baroque style in ceramic tiles.

They have lost not a jot of their functionality in the process though

and stand out from other materials where various are combined

together, ennobling the most distinguished rooms in the home. The

vogue now is to cover walls with ceramic tiles that are tactile and

offer textures, finishes and motifs typical of printed fabric, in the

style of tapestries, wallpaper, leather and even wood.

Hard to pin down yet easy to recognise, the neo-baroque style has a

great ally in ceramic. Through combinations of damask-like finishes,

floral motifs, bright colours and the combination of black-and-white,

walls take on a refinement that gives a stately yet modern air to

spaces in the home such as hallways, dining rooms and bedrooms.

A touch of distinction in line with the latest fashion.

Ceramic tiles and design have come together to offer products

that are setting trends, helping define the neo-baroque style and

providing decorators, interior designers and architects with a vast

array of products in many different formats. Available in a great

Neo-baroque style ceramic tiles are ideal for decorating the grandest rooms in

the home such as living rooms and bedrooms.

variety of sizes, these tiles endow the spaces where they are used

– always to great success – with all the features and properties

inherent in ceramic. Their hardness and resistance and the fact

that they are easy to clean and install means that as well as being

beautiful these neo-baroque spaces will remain unaltered by the

passage of time.

Combinations where the most classic elements fuse with the

purest of lines, elegant curves with simple straight lines, help to

create rooms full of glamour. Minimalism has not disappeared

altogether but has edged forward and produced an explosion of

almost unlimited options

Daria Series, Tau Cerámica

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THE CERAMIC TILE INDUSTRY IS ONCE AGAIN

INVITING THE WORLD’S FINEST PROFESSIONALS

TO ENTER THE CERAMIC TILE IN ARCHITECTURE

AND INTERIOR DESIGN AWARDS COMPETITION

This sixth competition will be judged by a top level jury headed by Portuguese architect Eduardo Souto de Moura.

For the sixth year running the Spanish

Ceramic Tile Manufacturers´ Association,

ASCER, has called for entries for the Tile of

Spain Architecture and Interior Design Awards,

which aims to highlight the use of ceramic

tiles in contemporary architecture and interior

design.

Prestigious renowned Portuguese architect

Eduardo Souto de Moura will head this year’s

jury, which will comprise leading architects.

The Awards have evolved significantly since

their inception. Some of the winning work of

the last few years in the architecture category

includes: the Spanish Pavilion at the Aichi Expo

in Japan (by Alejandro Zaera Polo and Farshid

Moussavi, of FOA Architects), the renovation of

Santa Caterina market in Barcelona (by Enric

Miralles and Benedetta Tagliabue, of EMBT

Arquitectes) and the Peñíscola Conference

Centre (by Ángela García Paredes and Ignacio

García Pedrosa).

The winner of the architecture category of last

year’s Tile of Spain Awards was a project by

Guillermo Vázquez Consuegra, the Castilla La

Mancha Archives in Toledo. The interior design

category winner was “Alfombras Cerámicas”

(“Ceramic tile carpets”) by Roldán+Berengué,

Arquitectos.

CONDITIONS OF ENTRY

The competition is open to work undertaken

both in Spain and abroad that has made substantial

use of Spanish ceramic tiles in the

structural part of the building. Projects must

be submitted by 31 st October 2007. There are

two categories:

Architecture, with a prize fund of 20,000

Euros.

Interior design, with a prize fund of 20,000

Euros.

The Tile of Spain Awards competition also includes

a category designed to reward Degree

Projects undertaken by students of Architecture

from across Spain.

Vodafone Spain, the Port Authority of Valencia

and Gas Natural are sponsoring the initiative,

which aims to promote and give kudos

to the use of ceramic tiles in architecture and

interior design

For full information on the Awards, go to:

www.spaintiles.info/premios

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CERASPAÑA/17

TOMÁS ALÍA PRESENTS

CERAMIC CONCERT AT

CASA DECOR MADRID 2007

The interior designer experiments with ceramic tiles, seeking new uses and

achieving spectacular effects with volumes and light.

CAD’07 Casa Decor

CAD’07 Casa Decor

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CERASPAÑA/17

ASCER has once again shown its commitment

to using ceramic tile in new,

innovative ways at the CASA DÉCOR exhibition,

which was held this time in Madrid,

the fashion and design capital of Spain. Its

presence this year featured a very special

guest, Spanish interior designer Tomás Alía,

whose work is admired by all who know it.

CERAMIC CONCERT, AN EXPLOSION OF VISUAL

SENSATIONS IN CERAMIC TILE

“Ceramic Concert” is how Tomás Alía has chosen

to define the ceramic space he has created.

Space and ceramic tile as a material have

been the fundamental elements of this project,

bringing together its design. A major feature

of the work is space, as it has been put together

in a large patio with a ceiling more than

10m high at the end of which a large skylight

can be seen.

CAD’07 Casa Decor

CAD’07 Casa Decor

A PROFESSIONAL WHO IS MAKING HIS MARK

Alía has sought to create a sculptural shape

in the form of a tower that is open to the sky

and can receive light from above. The architectural

sculpture is almost six metres high

and has been designed to make the most of

the height of the patio without being overbearing

but at the same time making the ceramic

material impressive and the dominant feature.

The sculptural elements that define the space

have been conceived in various shapes and

arranged in such a way that the viewer can

enter the sculpture and go through it, thereby

feeling the play of volumes and light created

by the material.

TODAY, TOMAS ALIA IS ONE OF SPAIN’S MOST POPULAR INTERIOR

DESIGNERS. INDEED, HE IS DESCRIBED AS ONE OF 500 MOST

INFLUENTIAL PEOPLE IN THE COUNTRY. HE IS THE BRAIN BEHIND

THE RENOVATION OF THE CAPITAL’S BUSIEST DRINKING VENUES

- LARIOS CAFÉ, SOL Y SOMBRA, MOMA 56, ETC. - AND THE

DESIGN AND STYLING OF THE “ROMMATE” HOTEL CHAIN THAT HAS

ESTABLISHED ITSELF IN A NUMBER OF COUNTRIES AROUND THE

WORLD. IN 2000 HE WON THE NATIONAL PRIZE FOR ARCHITECTURE

FOR HIS WORK ON THE LARIOS CAFÉ IN MADRID.

The space consists of six components in the

central patio, two more on the side walls and

a sculpted seat at the entrance. Each of the

components is of a different shape, size and

design, at times creating elements of light,

at times tracing out a series of cuts through

which the viewer can pass

CAD’07 Casa Decor

CAD’07 Casa Decor

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CERASPAÑA/17

KIKARA, AN ADVENTURE FOR THE

SENSES

In the heart of the beautiful Basque City of Bilbao (Spain) there is a project that has managed to combine art, design,

good food and wine and ceramic tile. The project is Kikara, a centrally located restaurant not far from the emblematic

Guggenheim museum of modern art, whose name means “little cup” in the Basque language. This may be the reason

that Spanish ceramic tile is an essential part of the restaurant’s design. Traditional food with a touch of inventiveness and

modernity in the old part of the city – a whole range of contrasts in a distinctly avant-garde setting.

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CERASPAÑA/17

Brothers Carlos, Toño and Juan Marchante

have brought life to a space in Bilbao where

gastronomy, music, new trends and the latest

in ceramic tiles all come together. Carlos and

Toño Marchante are at the helm of this place,

which is listed in all the guides as somewhere

that has managed to successfully commit to

the most modern art without giving up its traditional

flavour and that, as a consequence, all

who come to the Basque capital must stop at

and visit. Juan Marchante, designer in general

and interior designer in particular, is the author

of Kikara, a fashionable restaurant where porcelain

stoneware mosaic is the star.

The design of these premises was a rigorous

process that took almost a year and a half.

Juan Marchante paid scrupulous attention

to detail, wanting to leave none unresolved.

Everything has been designed to create a unique,

evocative environment through cutting

edge design but with the highest standards

as regards quality and functionality. The durability

and resistance of ceramic tile were

thus instrumental in the selection of this material

for Kikara. For Juan Marchante a porcelain

stoneware floor was the perfect solution

for a high traffic place such as a restaurant as

it is a better investment than other materials

because it is easy to clean, cheap to maintain

and enormously strong.

Kikara consists of a bar and three rooms, each

with a different décor. In the bar, Juan Marchante

has combined ceramic with other materials

such as formica and marble in a masterclass

that demonstrates how to put different yet

complementary concepts of leisure venue

together in the same place, making Kikara a

unique restaurant not just in Bilbao but in the

whole of Spain. In achieving this Marchante

has used 4x6cm porcelain mosaic pieces to

decorate the restaurant, placing it at the cutting

edge of design and ensuring its success. This

form of mosaic is high specification, highly

durable and gives optimum performance even

in high traffic areas.

Silex mosaic normally comes in a 9.7x4.8cm

format as 30x30cm mesh-mounted squares.

Being made of high resistance porcelain it can

be used equally as a floor or a wall covering,

a perfect solution for walls and floors that

gives a special decorative touch.

SPECIAL HIGH TRAFFIC PORCELAIN STONEWARE TILES

HAVE BEEN USED. AVAILABLE IN SHADES SUCH AS

YELLOW, RED, BLUE, BLACK, BEIGE, WHITE AND GREY,

WITH SATIN FINISHES AND METALLIC INCRUSTATIONS,

THEY ARE QUITE UNIQUE.

Ceramic tile takes on a central role in this project in

Bilbao.

As an experienced creator of interior spaces

for the most varied uses, Juan Marchante’s

selection of ceramic for Kikara was down

to its properties but also reflects the huge

qualitative leap that Spain’s ceramic tile

manufacturers have made in recent years and

of which the interior designer is fully aware.

That Spanish ceramic tiles are currently

riding the crest of a wave is evident in the

fact that they are being used by designers,

interior designers and architects for small,

medium and large scale projects. Kikara is

good example.

Turn to page 14...


CERASPAÑA/17

The combination of materials gives the restaurant an avant-garde aura.

Kikara’s designer was able to choose from

a vast range of colours as this mosaic is

available in a multicoloured version as well as

in a very broad palette of single colours. Juan

Marchate’s designs for the three rooms the

restaurant’s customers can use took account

of the properties of this particular porcelain

product: available in shades such as yellow,

red, blue, black, beige, white and grey, with

satin finishes and metallic incrustations, it is

quite unique. Marchante has linked all the

spaces together by using grey, black, white

and salmon and combinations of materials –

predominantly metal and glass – to create a

perfect flow that gives Kikara a dynamic feel

overall.

Alongside these combinations of bright,

intense colours in the three main rooms,

black and white ceramic tiles have been used

alternately in the rest of the restaurant – a nod

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THAT SPANISH CERAMIC

TILES ARE CURRENTLY

RIDING THE CREST OF

A WAVE IS EVIDENT IN

THE FACT THAT THEY

ARE BEING USED BY

DESIGNERS, INTERIOR

DESIGNERS AND

ARCHITECTS FOR SMALL,

MEDIUM AND LARGE

SCALE PROJECTS

to the latest trends in interior design that are

inspired by the Baroque and redefine classical

rooms by giving them a contemporary air.

Laid out over two floors, Kikara surprises

diners and visitors with its walls consisting of

horizontal tubular metal structures that blend

perfectly with the brilliant chrome chairs and

tables. The floor is made of mosaic tesserae

and lends a touch of warmth to the coldness

of the metal. Unusual in restaurant decor it

is ideal where the venue positions itself as a

place to go for a drink and customers enjoy

electronic music played by the best DJs to

a backdrop of images or audiovisual material

played on screen.

Kikara’s versatility, its decor and the ceramic

tiles in particular mean that customers can

make the transition from fine dining to an experience

that is uncommon and a touch biza-


THE PERFORMANCE OF

THE MOSAIC USED TO

COVER KIKARA’S FLOORS

IS EXCELLENT: IT IS EASY

TO CLEAN, ECONOMICAL

TO MAINTAIN AND HIGHLY

RESISTANT

Because of its excellent technical specifications porcelain stoneware mosaic is very suitable for use in high traffic

areas.

rre in a restaurant such as a tarot or chiromancy

session for lovers of the occult sciences.

Apart from these unusual artistic and sensory

expressions one of the venue’s rooms is a perfect

exhibition space and displays paintings

by the most fashionable artists from Bilbao

and the Basque Country, although it is open to

all manner of pictorial art.

The upper floor also surprises those who

discover it beyond the staircase yet are still

captivated by the impact of the lower floor’s

different rooms. The first thing to strike the

visitor is a large fish tank, just beyond which

is the head chef’s work table where Andoni

Arrieta – winner of Spain’s young chefs

championships and already very well known

- shows diners the final stage in the preparation

of all dishes: meticulous presentation on

the plate which, as with everything else in

the restaurant, is done with assiduous care.

The menu at Kikara is a blend of the best of

Basque cooking and the finest raw materials

with contrasts that add flavours, colours and

aromas from elsewhere, the idea being to

create unique dishes limited only by imagination.

Kikara’s cellar holds the best Spanish

and international wines with which to further

impress customers and visitors. Each one is

a perfect accompaniment to specialities that

combine the best of the sea with the best

of the land: fabulous cod from the Cantabrian

sea cooked in masterly fashion by Arrieta,

crayfish, octopus, scallops and sea urchins.

Andoni Arrieta has put his personal stamp on

Kikara with a captivating explosion of sensations

for all the senses. Signature cooking

for a signature venue where ceramic gives

the finishing touches

Project:

KIKARA

C/ Iparraguirre nº23

Bilbao 48009

SPAIN

www.kikara.com

Product used:

Sílex Series

CERACASA

Ctra Cast-Teruel km 19

12110 Alcora

Castellón Spain

www.ceracasa.com

15


Interview

TOMÁS ALÍA

Architect of the “Ceramic Concert” space at Casa Decor Madrid 2007


CERAMIC TILE IS A GREAT CUTTING

EDGE MATERIAL THAT HAS WON AN

UNDISPUTEDLY STRARRING ROLE


What role does Spanish ceramic tile play in

your interiors

Just like lighting, ceramic tile plays a fundamental

role in my creations. I use tiles in one

way or another in all my projects – large or

small formats, matt or shiny, with volume or

with texture... Tiles offer a vast array of possibilities.

Ceramic tile is a cutting edge material

that is utterly relevant and, like all great materials,

it is in a constant state of interesting

evolution.

Do you have a personal wager on ceramic

tiles

They are a safe bet. Ceramic tile is fashionable

at the moment and there a many professionals

like me who use it in all our work. There are

major, famous architects who use ceramic

tile as a fundamental element of emblematic

projects, like the Spanish pavilion at the Aichi

Expo in Japan in 2005 by Alejandro Zaera-Polo

and the Santa Caterina Market by Miralles and

Tagliabue.

Tomás Alía is a leading architect who has turned his gaze upon interior spaces.

One of his main focuses with those that he creates is to always feature

Spanish ceramic tiles. He avoids defining himself as an interior designer or as

a decorator because he like to go far further and involve himself in all aspects

of the space from its structure to its lighting. At 43 years old the man from

Lagartera in the province of Toledo has a string of success to his name, realised

in various regional capitals of Spain as well as abroad in countries like

Morocco. His most recent include the “Ceramic Concert” – with which he stunned

the Madrid Casa Decor exhibition – and his design for the Sol & Sombra

club in Madrid, which challenges the traditional aesthetics of the bullfighting

world with murals made of ceramic tiles that reproduce giant photographs of

bullfighters in their glittering costumes.

What does ceramic tile contribute and what is

its added value compared to other materials

Ceramic tile is synonymous with texture, colour,

warmth, innovation, shine, durability and a host

of other things. Using ceramic tiles means you

can blend your space in with its surroundings

and the infinite number of collections out there

mean that you can create different styles and

personalise every room. Ceramic tiles are

an active part of my projects because their

shapes, textures, sizes, colours and volumes

make them highly adaptable. Ceramic tile has

undoubtedly become a star. Its ability to fulfil

the main functional and aesthetic requirements

of big interior design projects is what gives it

its added, unbeatable value.

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CERASPAÑA/17

Interview

In your experience as an interior design architect,

what new possibilities have you discovered

in ceramic tile

The industry has obviously decided in the last

few years to really drive ceramic tile forward.

There has been enormous investment in R+D

around this material and think this is why so

many of us professionals are wanting to give

it the aesthetic prominence that years ago it

had not achieved.

“WITH CERAMIC TILES EVERY ROOM CAN BE PERSONA-

LISED, WHILST THE INFINITE NUMBER OF COLLECTIONS

MEANS THAT SPACES CAN BE BLENDED INTO THEIR SU-

RROUNDINGS AND TRANSFORMED.”

What is the very latest project where you have

given ceramic tiles a special place

I think that they have all used ceramic tiles.

Take the Sol & Sombra bullfighting club in

Madrid for example, which has an entire wall

clad with ceramic tiles that were digitally

printed with images of bullfighters wearing

gold-embroidered jackets. The cube-shaped

ceramic boxes with changing colour LEDs that

have been placed along the wall turn them into

sculptures. Through hand-painted ceramic

tiles, Sol & Sombra has revived the concept

of the old taverns but digital printing has given

us a balanced mix of the old-fashioned perception

of a traditional material and Spain in

a modern key.

You have given this groundbreaking tile project

at Casa Décor Madrid 2007 the name of “Ceramic

Concert”. How did you choose it

The physical representation of this ceramic

tile project has always been surrounded by

harmony. The tiles have fused with the space

and the surroundings, creating different architectural

elements as if they were musical

notes that together create a very balanced, yet

impressive concert.

Why do you think that this project represents

Tomás Alía’s aesthetics and personality

I try to create surprise in all my projects by

delivering innovative propositions. This time,

as well as innovating, the ceramic tiles have

helped me “break away” and create a work

of spectacular dimensions, enriching the

meaning of cutting edge interior design.

What have you tried to achieve with “Ceramic

Concert”

I wanted to show that ceramic tile equals

cutting edge and innovation but, above all,

versatility. One of my main aims was therefore

to show that ceramic tile can adjust to different

types of volume and surface as it is given

new applications – on orthogonal surfaces for

example.

Alía has used digital printing onto ceramic in Madrid’s Sol & Sombra club.

“Concert in Ceramic” has marked a watershed

in the architecture of interiors. What have

ceramic tiles contributed to this ambitious

project

Ceramic tiles have been core to it all, without

a doubt. I could not have made the same

shapes and volumes without them. I am very

proud to think that “Concert in Ceramic” has

managed to show the latest and most cutting

edge ceramic tiles that are available on the

market today

17


CERASPAÑA/17

TRANS-HITOS 07. THE PURPLE ZONE

Ceramic tile elevated to the category of the sublime, urban spaces laden with magic, post-modernism at its purest,

daring, transgression, entertainment, fantasy and conceptual art. All of these could be perfect descriptions of the third

Trans-hitos exhibition that was held last February at Feria Valencia as part of Cevisama. Organised in association with

Alicer, the Institute for Ceramic Tile Technology’s Design and Architecture department, and supported by Spanish Ceramic

Tile Manufacturers´ Association (Ascer), the Institute for Small and Medium Enterprise of Valencia, the State Agency for

Development in Design and Innovation and the Spanish Bathroom Furnishings Manufacturers Association, the exhibit

breaks the mould as regards the use of ceramic tile as a decorative, utilitarian element and demonstrates that the cutting

edge is one of the windows through which the most fresh air blows into the world of ceramic tiles.

18


CERASPAÑA/17

The best designers of the day have made

ceramic a showcase for creativity and

opened up the horizons for the use of this

age-old material in artistic, urban and landscaping

contexts. Age-old it may be but ceramic

tile is nonetheless capable of evolving

in line with the most futuristic and captivating

leading edge.

The various sets that comprised Trans-hitos were

created using different kinds of ceramic tile.

Trans-hitos this year took another look at the

horizons for ceramic tile. Over some 600

square metres a number of artists and designers

created six very different sets that aimed

to be a breathing space to provide visitors

with respite from the fast pace of the exhibition.

They also aimed to show the enormous

expressive, aesthetic and functional potential

that ceramic tile can offer aside from its traditional

uses.

At Trans-hitos 2007 the purple colour revealed

a series of room sets that shared

a set of social values that are currently on

the rise such as ecology, the environment,

sustainable development and accessibility,

all enhanced by the chords of mythical 20 th

century songs. The first area, for instance,

showed visitors the projects that had won the

fifth Tile of Spain in Architecture and Interior

Design Awards and had Bob Dylan’s “Forever

Young” playing in the background, in an area

dominated by a steel structure covered in ceramic

tiles that left no-one indifferent. Like a

mosaic of mirrors, this play of reflections designed

as an urban sculpture and conceived

at ground level captured the surrounding

landscape on its fleeting canvas.

This same sculpture was used to display other

winning Tile Awards entries such as the ceramic

cladding on the cubic blocks of the Castilla La

Mancha Archives in Toledo. Brilliantly realised

by architect Guillermo Vázquez Consuegra,

the project won him the Architecture category

prize in 2007. The floors “carpeted” with

ceramic tiles, by Barcelona based architects

José Miguel Roldán and Mercè Berengué, that

won the interior design category, were also on

display. The groundbreaking space of Transhitos

also showed visitors the prize-winning

work from the Degree Projects category of the

competition.

Leaving Dylan and the play of mirrored light

behind, our tour of Trans-hitos’ purple space

continued through an urban area christened

“Ceramic tile woods”. This space had been

created by the Alicer team using artisan-made

extruded ceramic and terracotta tiles and was

livened up by “Is there no love in the heart of

the city” a number by old rock band Whitesnake.

Echoing the title of the song, the Alicer

team’s proposition showed a park where natural

trees are substituted by vertical, modular

ceramic tile abstract tree trunks, a breath or

hint of love in the heart of the city, a homage to

nature that humanises the city. Alongside and

in between the simulated tree trunks the team

had set horizontal modules of whole extruded

ceramic tile that could be re-used for other purposes

as they had not been cut beforehand.

The third stop on this journey through the

purple ether had a woman’s name on it:

Teresa Sapey. The architect and interior

designer, who is hugely knowledgeable about

the plastic, creative, decorative and functional

possibilities of ceramic tile, used stoneware

in the third space to create a great cube with

protuberances that was reminiscent of the

Rubik cube. Sapey, whose creation was

accompanied by “Natural woman” by the great

Carole King, showed the playful side of ceramic

Turn to page 20...


CERASPAÑA/17

tile, a side that she interprets as feminine

and in which she played with the colours

and textures that only ceramic can offer. The

appearance of this cube, like Rubik’s, could

be changed by moving the different modules

about. Fun, attractive, changing, colourful and

beautiful, just like the natural woman in the

title of Carole King’s song.

One of the stars of the display was perhaps

the one that awaited visitors in the form of

the fourth set. How could a car covered in

ceramic tiles be considered utilitarian No

matter which way you looked at it, it was

provocative, insultingly original and creative.

This entertaining confection, enlivened by

Chick Corea’s brilliant “500 miles high” jazz,

was architect, designer and creator Juli

Capella’s answer to filling the space. Capella

maintains that everything is still to be invented

and he has most certainly been inventive

with this proposition. At Trans-hitos Capella

covered a car with porous ceramic tile and

bathroom fittings, demonstrating the versatility

of ceramic tile and putting it to an unusual use

that surprised everyone. For this architect,

ceramic tile today needs to reinvent itself

with the most innovative propositions that the

Spanish manufacturers are already coming

out with, using the very latest technology to

make a large format, strong product in colours

and textures that are unique in nature.

The team from the Ceramic Tile Technology’s

Design and Architecture department lured

visitors into the fifth purple bubble with a

geometry game in glazed stoneware ceramic

tiles that blended in with the surroundings,

invited visitors to lose their gaze in them

and exuded a calmness that took distracted

from the hustle and bustle of mundane

preoccupations. The ceramic tiles were

definitely the heroes here, linked to one

another by means of notches and creating

open volumes that played with the open

spaces, colour, verticality and horizontality.

Like DNA molecules and chains of atoms,

AT TRANS-HITOS

CAPELLA COVERED A

CAR WITH POROUS

CERAMIC TILES AND

BATHROOM FITTINGS,

DEMONSTRATING THE

VERSATILITY OF

CERAMIC TILE

the square tiles look as if they have been

put together like meccano, in two-coloured

structures. The strength of the structure is

hidden in every tile, which has a metal core

covered on each side with ceramic.

NEW TRENDS

The purple carpet came to an end in the sixth

set, an experimental area that was the ideal

place for visitors to reflect upon and let themselves

be challenged by the latest trends

The ceramic cube of Teresa Sapey.

A car covered in ceramic tiles by Juli Capella.

20


SHOWROOM // LAST TRENDS


CERASPAÑA/17 Showroom

KERAMIA CERÁMICAS

ETERNAL SERIES

marketing@keramia.es · www.keramia.es

CICOGRES

HERMES SERIES

cicogres@cicogres.es · www.cicogres.es

CERÁMICA GOMEZ

OTTAWA SERIES

cergom@ceramicagomez.com · www.ceramicagomez.com

ADEX

NERI SERIES - ROMBO ACOLCHADO-TACO ESFERA COLLECTION

vgarcia@adexspain.com · www.adexusa.com

22


Showroom

CERASPAÑA/17

ARGENTA CERÁMICA

ZEN SERIES

marketing@argentaceramica.com · www.argentaceramica.com

UNDEFASA

CHRONOS SERIES

alfredo@undefasa.com · www.undefasa.com

SUPERCERÁMICA

TRANSIT SERIES

export@superceramica.com · www.superceramica.com

ZIRCONIO

MERIDA SERIES

zirconio@zirconio.es · www.zirconio.es

23


CERASPAÑA/17 Showroom

COLORKER

TUNDRA SERIES - TECKTONIA COLLECTION

colorker@colorker.com · www.colorker.com

CEVICA

ORION SERIES - LUZBLANCA COLLECTION

cevica@cevica.es · www.cevica.es

CERAMICA ELIAS

JARDINERIA SERIES

comercial@ceramicaelias.com · www.ceramicaelias.com

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Showroom

CERASPAÑA/17

ONIX MOSAICO

CLASSYGLASS SERIES

ONIX COLLECTION

onix@onixmosaico.com

www.onixmosaico.com

NATUCER, S.L.

LOOK OPTIC/LOOK FORM SERIES - LOOK COLLECTION

natucer@natucer.es · www.natucer.es

PERONDA CERÁMICAS

HERMITAGE SERIES - MUSEUM COLLECTION

peronda@peronda.es · www.peronda.es

25


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UNICER

ECLIPSE SERIES

comercial@unicer.com · www.unicer.com

GAROGRES

AVENUE SERIES - URBAN STYLE COLLECTION

ventas@garogres.com · export@garogres.com · www.garogres.com

ITALGRES

KRONOS SERIES - LITHOS COLLECTION

italgres@italgres.es · www.italgres.es

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Showroom

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INCEA

EOLO/GELO SERIES

info@incea.com · www.incea.com

LA PLATERA

KONIK SERIES

info@laplatera.es · www.laplatera.es

KERABEN

CHICAGO SERIES

keraben@keraben.com · www.keraben.com

27


CERASPAÑA/17

THE CERAMIC TILE INDUSTRY IS SUPPORTED

BY A NETWORK OF UNIVERSITY-BASED

ARCHITECTURE DEPARTMENTS THAT

PROMOTE THE USE OF CERAMIC TILE AND

INNOVATION IN THIS SPECIFIC MATERIAL

The various ASCER Ceramic Tile Departments within

Advanced Schools of Architecture and Technology

in Spain are producing great results and creating

a wave of opinion amongst architects that is very

much in favour of ceramic tile.

28


CERASPAÑA/17

The pioneering Department was created at

the International University of Catalonia

in Barcelona in 2004. Headed by doctor of

architecture Vicente Sarrablo, it has a very

clear mission statement to bring together the

creative and innovative capabilities of future

architects and the extraordinary aesthetic and

functional possibilities that today’s ceramic tiles

afford. During the 2005-2006 academic

year a number of leading professionals have

taught in the classrooms of Barcelona’s Ceramic

Tile Department, passing on their experiences

with the material to the students.

The guest lecturers have included: Adam Caruso

(Caruso & St. John Architects); Manuel

Gausa, Javier Bernalte and José Luis León, of

the Carlos Ferrater Studio, Ángela García Paredes

(Paredes & Pedrosa architects), Javier

García Solera, Toni Gironés, José Mª Urcelay

amongst others.

THE DEPARTMENT’S “INNOVATION AND ADVANCED DESIGN

WITH CERAMIC MATERIALS” COURSE HAS ENCOMPASSED

TECHNICAL DISPLAYS, VISITS TO PRODUCTION PLANTS, WORK

EXECUTED IN CERAMIC TILE AND A STUDENT COMPETITION

THAT WAS JUDGED BY A JURY OF TOP PROFESSIONALS –

ARCHITECTS JUAN HERREROS, JOSEP BOHIGAS AND JOSÉ

JUAN BARBA – AND THE DEPUTY DIRECTOR OF ESARQ, JORGE

GARCÍA DE LA CÁMARA

CERAMIC TILE AND UTILITY INSTALLATIONS

IN BUILDINGS

The Alicante School of Architecture joined the

network in the 2005-2006 academic year,

focusing its work on Porcelagas, a project in

which it sought solutions for concealing gas

installations with porcelain stoneware. In the

2006-07 academic year the project involved

finding solutions for creating temperature control

elements for buildings using ceramic tile

materials. The project was titled “Climagres”.

The Alicante Ceramic Tile Department is

headed by doctor of architecture Victor Echarri

and one its most notable activities in 2006

was the “Ceramic Workshop. Ideas for the

Tile of Spain Awards Competition” exhibition

that displayed the best projects produced by

first year students. The exhibition was staged

at the Alicante School of Architecture for a

month and was open to the public. The award

ceremony for the winners of the “Porcelagas”

competition was held to coincide with the

opening of the exhibition. The jury was

composed of architects and lecturers: Dolores

Alonso Vera, Alberto Burgos Vijande and

Enrique Fernández Vivancos. The Department’s

other activities included helping organise the

Construction Technology Week, whose theme

in 2006 was “Conservation and restoration of

the architectural heritage”.

The Ceramic Tile Department at the Advanced

School of Architecture at the Polytechnic University

of Valencia was opened at the end of

2006 and is headed by Eduardo de Miguel.

The public launch of the Department was attended

by prestigious English architect Peter

St John from Caruso St John architects, who

described some of the main projects in which

he has used ceramic tile as a construction resource.

The lecturers invited to teach at the

Department are of very high standing and include

Eduardo Souto de Moura, Carlos Meri

and Roldán+Berengué amongst others. Students

from the Department have made visits

to the industry and to emblematic projects and

have also taken part in specialist workshops.

In Castellón the 2006-7 academic year started

with the opening of the Ceramic Tile Section of

the School of Structural Engineering at Jaume

I University. Headed by Doctors Ángel Pitarch

and Teresa Gallego, it scheduled a number of

lectures on the fundamental aspects of ceramic

tile during its first year, all of which were

give by specialists in each of the specific subjects.

The programme for the year also included

visits to factories and individual and group

research projects

29


CERAMIC TILE: THE FASHION

FOR FASHION

The vogue amongst architects and interior designers for using the most varied

materials for their decoration projects vindicates those who have always chosen

ceramic tile and still do, in its many different, modern and avant-garde dimensions.

This is exactly the case with shops that sell textile fashion and accessories.

Choosing this material is a safe bet and a guarantee of success. This is because

ceramic tile offers a panoply of possibilities, a host of virtues that make it ideal

for decorating and fitting out a fashion retail outlet. Because of its natural and

technical properties as well as aesthetic and decorative possibilities it offers, it is,

without a doubt, the best option available on the market.

31


CERASPAÑA/17

Readers of these pages will no doubt have

walked through a textile fashion or accessories

outlet at some point, be it in a department

store of shopping centre or in small

shops in town. Nothing is set out randomly

and even the choice of music that follows us

round as we shop is deliberate. Everything

is designed to encourage us to buy. In this

context, the choice of the materials used in

the shop is immensely important as they give

the interior designer the possibility to prompt

a certain image of the shop in question in the

user’s mind, make him/her feel comfortable

and create the right style for the type of shop

and its positioning.

Ceramic tile has a centuries-long history but

is still evolving and is a cutting edge material.

Ceramic tile is in vogue and its use in this

kind of retail outlet shows that it is unrivalled.

Interior designers, architects and decorating

professionals know this and use ceramic tile

GIANT FORMATS ARE FAVOURITE FOR

DEPARTMENT STORE

Alcalagrés

Apavisa

32


CERASPAÑA/17

The breadth of ceramic tile’s colour ranges has no rival as regards use in shops.

Cerámicas Gaya.

Covering the floors and walls of shops with ceramic tiles gives the premises a

harmonious look. Azuvi.

because it performs well and offers all sorts

of potential and options.

most welcoming of sensations have been able

to be added to ceramic tiles.

Ceramic tile is a whole universe of colours as

the full colour palette can be reproduced on it in

different textures and finishes with a finished

result that is a pleasure for all the senses.

The colours on ceramic tile do not deteriorate,

unlike on other materials, but remain intact

thanks to ceramic’s inherent properties. It

is these features that make the material a

best friend to fashion shops, where colour

is essential for creating evocative, attractive

ambiences. The latest decorative trends also

mean that photographs can be reproduced

onto ceramic tile, and the final décor has the

durability that derives from the material and

the finish. The colour is unalterable in the

same way as ceramic tile itself is unalterable

and the visual result is stunning. Ceramic

tile is also a solution to avoiding the constant

checks that other materials require and is

the answer to problems of damp, flaking,

scratches and chafing in general. Cleaning

is easy and ceramic tile’s resistance to

chemical products means that anything that

might have dirtied or stained the tiled floors

can be wiped away clean without trace.

The finishes and textures of ceramic tile are

ideal for textile fashion shops. Attractive,

classic, basic or sophisticated, ceramic floor

and wall tiles exceed all initial expectations

and can be combined in all manner of ways.

Another of the advantages of ceramic tile is

In fashion retail outlets ceramic tiles in neutral

shades boost the appeal of thte clothes. Pamesa.

colour, as it is the only material to offer an

incomparable range of colours that do not deteriorate

or fade and remain as fresh as they

were on the first day.

Another area in which ceramic tile is a leader

and that also makes it ideal for busy fashion

shops it its resistance and durability. Ceramic

tile demonstrates is full potential in the busiest

places, where it is unaffected by wear and

tear, being trodden on and erosion. What is

more, the latest advances in ceramic – the

result of the Spanish tile industry’s endeavours

in research and development - have meant that

features such as warmth, texture, feel and the

CERAMIC TILE IS THE

FASHION FOR FASHION.

REALITY PREVAILS

For fashion outlets hygiene is another of

ceramic tile’s strong points. Cleanliness is

synonymous with good looks and hygiene

is essential to this kind of shop. Ceramic

tile delivers on this front because there are

few materials that can take strong chemical

cleaning products that, because they are

abrasive, acid or corrosive, damage other

surfaces. Easy to clean and functional, yet

still retaining all their aesthetic qualities.

In summary, ceramic tile is the fashion for

fashion because it is practical, durable and

strong and offers all sorts of options in terms

of shape and colour, possible combinations,

economy, functionality and good looks.

Many interior designers, decorators and

architects use ceramic tile in thousands of

different, creative combinations with other

kinds if materials, in the new fashion outlets

or when refurbishing existing premises. Reality

prevails. The material is worth it. Reality

proves the point. Ceramic tile is fashion

33


Company News

KERAON ® BY TAU: CERAMIC

MATERIAL DESIGNED

EXCLUSIVELY FOR CREATING

OUTDOOR FURNITURE

Grupo TAU has created Keraon ® by TAU, the

first material designed exclusively for creating

outdoor furniture to be based on ceramic

because of its high specifications and

aesthetic possibilities. The product has been

made by using the most advanced technology

that produces high resistance materials and

was created in response to users’ demand

for products that can fulfil new uses and

functions. Keraon® is characterised by high

resistance and being impervious to the effects

of the most adverse atmospheric agents over

time, such as extreme temperatures, intense

solar radiation, acid atmospheres and saline

air. This is why it is an ideal material to

us for making patio, garden and any other

outdoor furniture. It also withstands intense

handling, being scratch, abrasion, burn and

stain resistant, and resistant to chemical

agents too

AZTECA AND DIGITAL

TECHNOLOGY

Digitec is Azteca’s latest investment in the

most leading edge technology. Digitec is a

system that incorporates digital decoration

into the tile production line, giving the products

the following benefits:

- Full decoration of the tiles right up to the

edges and including any areas of high or

low relief.

- High quality photographic printing onto all

tiles.

- Considerably larger designs and therefore

more diversity and differentiation between

the tiles.

- Improved physical and chemical properties

compared with materials such as marble,

wood, natural stone, upholstery etc.

- Total respect for the environment due to reduced

generation of glaze residues during

the production process.

- Products that are easy to maintain and

have an extended working life

INTEGRAMURO BY ALCALAGRES

WINS OVER ARCHITECTS

Alcalagres has extended the catalogue of

complete technical solutions that it offers

through the IntegraPlus Service that is aimed

specifically at architects. The new Integra-

Muro system for light façades consists of the

insulation and the porcelain tile integrated together

in a single panel that is easy to install

and combines durability, resistance and good

looks in a single system. IntegraMuro is thus

a solution to the demands of project managers,

builders, specialist facade repair companies

and others for a light system that is at

once technically efficient, looks good and is

easy to put together.

The solution that Alcalagres has brought to

market for the construction of light facades

was singled out by the Guild of Architects of

Catalonia – COAC – at the last Construmat exhibition

as one of the most interesting new

products on show. The Guild also recommended

that architects include a visit to the

specialist Integral Porcelain manufacturer’s

stand on their themed “Skins, facades and exterior

coverings” Route round the exhibition

CRISTAL CERÁMICAS ADDS TO

ITS FACILITIES

Cristal Cerámicas is continuing with its growth

and expansion process and in January this

year opened a new production plant at Onda’s

new Sur industrial estate. The new plant is

a dedicated unit for manufacturing top of the

range porcelain floor tile and white paste wall

tile that the company is marketing under the

“Cristacer” brand. The new installations are

equipped with the latest generation machinery,

meaning that the production process is totally

automated, with a large capacity kiln and

leading edge technology. The 50,000m 2 plant

has a daily output capacity of approximately

15,000m 2 . Cristal Cerámicas has ISO 14001

environmental management certification

NEW HEAD OFFICES FOR GLASS

CERAMICA AND SELECTA GLASS

To mark the 20 th anniversary of its foundation

Glass Cerámica recently finished building new

head offices in Onda (Castellón). Apart from

being equipped with the very latest technology,

the new building boasts an innovative design

both inside and out. Set over two floors

of 800m 2 each, the building has a 500 m 2

display area featuring 150 panels, room sets,

new product development work stations and

areas where customers can be attended to

individually.

The new facilities include separate, soundproofed

areas for different departments, extensive

archives, parking, an indoor garden and

recreation areas

34


Enquiry Service

Complete the form below and send to the following address or fax:

UK readers:

TILE OF SPAIN

SPANISH COMMERCIAL OFFICE

66, Chiltern St., 2 nd Floor

London W1U 4LS

londres@mcx.es

Tel. (20) 7467 2330

Fax: (20) 7487 5586

USA readers:

TILE OF SPAIN

TRADE COMMISSION OF SPAIN

2665 Le Jeune Road, Suite 1114

Coral Gables, FL 33134

miami@mcx.es

Tel. (305) 446 4387

Fax: (305) 446 2602

Other countries:

ASCER

C/ Ginjols, 3

Castellón, 12003 Spain

comercio@ascer.es

Tel. +34 964 727200

Fax: +34 964 727212

A) I would like to receive more information on the following companies featured in Ceraspaña:

Adex Alcalagres Aparici

Apavisa Argenta Cerámica Azteca Cerámica

Azulejos Plaza Azuvi Ceracasa

Cerámicas Elías Cerámica Gómez Cerámica Gaya

Cevica Cicogres Colorker

Cristal Cerámicas Diago Cerámicas Garogres

Glass Cerámicas Grespania Halcón Cerámicas

Inalco Incea Italgres

Keraben Keramia Cerámica Keros Cerámica

La Platera Natucer Onix Mosaico

Pamesa Cerámica Peronda Cerámica Porcelanite

Supercerámica Tau Cerámica Unicer

Vives Cerámica Zirconio Undefasa

Your profession:

Importer Distributor Interior Designer

Installer Builder Other

Retailer

Architect

B) Mailing list update (mark the appropriate option)

Update information as shown below: Remove from the list the information shown below: Add me to the mailing list:

Name (Mr, Ms): ........................................................................................................................................................

Title: ........................................................................................................................................................................

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Address: .................................................................................................................................................................

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Providing the personal information requested on the form is completely voluntary but necessary to enable us to keep our databases up to

date. The information will be kept on computerised datafiles designed to for this purpose. By providing information you agree to it being

held indefinitely until such time as you exercise your right to cancel. ASCER will treat all information confidentially as will any other company

involved in the process of maintaining these databases. In order for the database to serve its stated purpose as an industry directory

and for interested third parties to be able to contact those entities or persons included in the database, access must be granted to third

parties and information made available to them and those included in the database will by virtue of having provided their details or not

having exercised their right to cancel or to object to their details being passed on be deemed to have given their express consent for such

information to be made available. You may apply to ASCER to look at, alter or withdraw the details you have provided or to lodge an objection

after they have been processed, either in writing to the management at C/ Ginjols, 3, 12003 Castellón (Spain), marking the letter for

the attention of the “Servicio de Protección de Datos” (Data Protection Service), or by calling 0034964727200, or faxing 0034964727212,

or e-mailing global@ascer.es

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