Munich - Cushman & Wakefield

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Munich - Cushman & Wakefield

Global Cities

Retail Guide

Cushman & Wakefield 2012/2013

munich


muniCh

overview

munich is one of the retail hot spots in Germany,

which is unsurprising considering the affluent

clientele in munich and its surroundings. the

purchasing power of munich and regions such as

starnberger see are unmatched in Germany.

Global Cities

Retail Guide

Photos / WolfgangM (this page) and John Morgan (cover) on Flickr

Accordingly, Munich is in the focus of national and international retailers alike. The city is often their first choice

when it comes to expanding into the German retail market. a good example for such an approach is us retailer

Forever 21 who will open its first German store in the Bavarian capital. The fashion retailer signed a 6,800m² lease in

the project Joseph Pschorr haus.

munich’s high street retailing is very much focused on the city’s Cbd. in vicinity to world famous frauenkirche and

Viktualienmarkt shoppers can find everything: from mass consumption to luxury goods.

twelve shopping centres with a total shopping mall Gla of 333,000 sq.m are located within the city’s boundaries.

Fünf Höfe located in the CBD’s Theatinerstraße is the most luxury mall in Munich with some 16,600 sq.m. The

largest shopping mall with 60,000 sq.m GLA is Olympia Centrum followed by PEP with 53,000 sq.m and Riem

Arcaden with a shopping mall GLA of 50,000 sq.m.

Given munich’s historic Cbd and the fact that most streets are for pedestrians only, the shopping atmosphere is very

relaxed and attractive. local shoppers enjoy and value the Cbds retail scene as much as visitors from abroad.

Cushman & Wakefield


muniCh

overview

1.4million

munich inhabitants.

+10 million

2011 the bavarian capital

recorded more than10 million

overnight stays.

7.5million

the number of litres of beer sold

at the world famous oktoberfest in

2011 where more than 6.9 million

visitors attended.

Global Cities

Retail Guide

Cushman & Wakefield


muniCh

key Retail areas & streets

kaufinGeR stRasse

Kaufinger Straße is one of Germany’s most frequented prime retail locations. the focus in the pedestrian street is on youth

fashion and mass consumption with major department stores and national and international retailers in the medium-priced

segment.

neuhauseR stRasse

Neuhauser Straße is the extension of Kaufinger Straße. Accordingly, the retail scene is similar to that of Kaufinger Straße.

fluctuation is low and rents are similarly high. karstadt’s top department store oberpollinger is located here.

WeinstRasse

Weinstraße, connecting Marienplatz and Theatinerstraße. The street exhibits little fluctuation and demand from national and

international retailers is high. ever more international retailers would like to have a store in this up-scale pitch.

maXimilianstRasse

Maximilianstraße is often considered Germany’s most sought-after luxury retail location. over recent years, demand from

luxury retailers has been very strong. With supply limited, prime rents are currently at £ 350 per m²/month – not including

possible key money.

Photos / Giorgio Tomassetti (top) and JoeDuck (bottom) on Flickr

Global Cities

Retail Guide

Cushman & Wakefield


muniCh

key Retail areas & streets

sÜddeutsCheR VeRlaG, sendlinGeR stRassen

With the refurbishment of the former downtown offices of Süddeutscher Verlag, Sendlinger Straßen has gained in

attractiveness. Abercrombie&Fitch has signed a 3,300m² lease in the new Hofstatt project.

leoPoldstRasse - sChWabinG

next to the Cbd, munich only has a limited number of attractive highstreet retailing stretches. a good example is the retail

concentration along Leopoldstraße, located in munich’s famous submarket Schwabing. numerous street cafés and boutiques

dominate the scene. the street life is laid back and upscale. the saying that “munich is located in northern italy” comes true in

leopoldstraße.

aRound GÄRtneRPlatZ

Another developing retail area outside the CBD – although located very close to it - is the submarket around Gärtnerplatz.

Young designers favour this location. the overall atmosphere is creative, young and urban. many shops are run by owner

occupiers.

Photos / Lauren J (top) and dustpuppy (bottom) on Flickr

Global Cities

Retail Guide

Cushman & Wakefield


muniCh

key Retail areas & streets

maRket oVeRVieW

keY aReas/

stReets/shoPPinG

CenteRs

ConsumeR

PRofile

Kaufingerstraße Kaufinger Straße is one of Germany’s most

frequented prime retail locations. the focus

is on youth fashion and mass consumption

with major department stores and and

international retailers.

neuhauser straße neuhauser straße is the extension of

Kaufinger Straße. The majority of stores is

run by international retail chains.

maximilianstraße maximilianstraße is considered Germany’s

most sought-after luxury retail location.

international design fashion brands

dominate the scene.

theatiner straße/

Weinstraße

Weinstraße, connecting marienplatz and

Theatinerstraße, exhibits little fluctuation.

demand for and demand is high. ever more

international retailers would like to have a

store in this up-scale pitch.

sendlinger straße With the refurbishment of the former

downtown offices of Süddeutscher

Verlag, sendlinger straßen has gained in

attractiveness.

maJoR RetaileRs

PResent

Galeria kaufhof, modehaus hirmer, C&a,

esprit, h&m, s.oliver, benetton, Christ,

douglas, Zara, new Yorker, orsay, Zero,

Vero moda, Jack and Jones

karstadt oberpollinger, mango, benetton,

karstadt, saturn, swarovski, Christ, tally

Weijl, douglas, Palmers, mango

Renè lezard, Wempe, anne fontaine,

louis Vuitton, blancpain, mont blanc,

dior, Chanel, Cartier, Yves saint laurent,

Vertu, Valentino, Jil sander, etro, Versace,

dolce & Gabbana, Chopard

Replay, Patrizia Pepe, dolce & Gabana,

armani, marc o’Polo, massimo dutti,

Zara, Puma Concept-store, nespresso,

douglas, Pandora, esprit, swarovski,

Christ, Wolford, Wmf, douglas, tommy

Hilfiger, Lacoste

apple, Calvin klein, the north face,

accessorize, timberland, american

apparel, Quiksilver, lloyd u. Gaborshoes

by tretter

neW

entRants

None in the past 6

months due to lack

of supply

tYPiCal

Rent PeR

sQm

Global Cities

Retail Guide

RanGe of

unit siZes

350 100 – 1,000

forever21 350 100-1,500

None in the past 6

months due to lack

of supply

lVmh Watch &

Jewelry Central

europe Gmbh

data as of august 2012

270 100 - 400

260 100 - 400

adidas 150 100 -600

Cushman & Wakefield


muniCh

food & beverage

Munich’s food and beverage landscape is well-known across the

globe for its famous beer gardens, its hofbräuhaus, its local breweries

and its restaurants serving typical bavarian dishes.

Apart from this unique local restaurant scene, munich is home to

eleven restaurants which were awarded at least one michelin star. only

in berlin is the number of restaurants recommended by michelin higher

(13). among the most famous michelin star restaurants in munich are

tramin, tantris and Restaurant dallmayr. Whereas the latter is located

right in the heart of munich, tramin is located east of the isar river and

tantris in munich’s famous schwabing submarket.

Just as in any other of Germany’s top cities, munich’s restaurant

scene is diverse: from grilled Emu to vegan dishes, from Bavarian

sauerkraut and bratwurst to gala dinners in one of the city’s high quality

gourmet temples.

Munich is well-known for its various street cafés which give the city a

mediterranean flair in summer. Whereas these cafés are mostly owner

occupied, the number of chain operated cafés such as starbucks is

constantly rising. among the most popular ones are Coffee fellows, san

francisco Coffee, deli star, bagel & Coffee and black bean.

Next to the Germany’s wide operating restaurant chains block

house, maredo and Vapiano, munich records a rise in local concepts that

run various restaurants across the city. Popular ones are e.g. kaimug, gast

[open kitchen] and ocui [open cuisine].

The number of International food and beverage operators is

limited in munich. however, among them are mcdonald’s and burger

king.

maRket oVeRVieW

keY aReas ConsumeR

PRofile

englischer

Garten

famous and popular leisure area. the

park is highly frequented by locals and

tourists. the restaurant landscape

is dominated by restaurants serving

traditional bavarian dishes.

marienplatz historical square in front of the city

hall. the square is located in the very

heart of munich. Various Cafés and

restaurants attract locals and tourists

alike.

Gärtnerplatz urban, trendy area. many cafés are

located in this vibrant neighbourhood.

belgradstraße /

kurfürstenstraße

Located in Munich’s affluent and

famous schwabing city district, the

variety of restaurants and bars is

impressive.

Global Cities

Retail Guide

data as of august 2012

food & beVeRaGe

oPeRatoRs inCludinG

Zum aumeister, mini-hofbräuhaus,

hirschau, seehaus, la Cantina,

osterwaldgarten, Chinesischer turm,

milchhäusl, P1, alta freisinger hof

Wirtshaus zur Weiß-blauen Rose,

Ratskeller, Café am marienplatz,

Glockenspiel, Woerner’s Cafe am dom

holy home, box, theaterklause, le

Pain Quotidien, Café Pini, Cafe Crème,

two in one

tantris , Restaurant la toni, la Villa,

le mar, tem thai Cooking, blue

mediterrano

Cushman & Wakefield


John stRaChan

Global - emea

Ph: +44 20 7152 5090

43-45 Portman Square

london, england W1a 3bG

john.strachan@eur.cushwake.com

www.cushmanwakefield.com

matt Winn

americas

Ph: +1 404-853-5309

55 Ivan Allen Jr. Boulevard, Suite

700

Atlanta, GA 30308

matt.winn@cushwake.com

sanJaY VeRma

Asia Pacific

Ph: +86 21-2320 0888

26/F The Headquarter Building

168 Xizang Zhong Lu

shanghai, China 200001 PRCi

sanjay.verma@ap.cushwake.

com

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conditions, withdrawal without notice, and to any special listing conditions imposed by our principals.

© 2012 Cushman & Wakefield, Inc. All rights reserved.

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