Banners

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Banners

EYE-TRACKING

ONLINEBANNERS

Don’t just think, realeyes.it

2009


WHY BANNERS

What have clients asked us about banners

Which banner creative performs better

www.realeyes.it


WHICH BANNER


www.realeyes.it


WHICH BANNER

www.realeyes.it


WHICH BANNER

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WHICH BANNER

86 fixations

103 fixations

Banner

3,15%

Banner

3,85%

+22%

Rest of page

96,85%

Rest of page

96,15%

www.realeyes.it


WHY BANNERS

What have clients asked us about banners

Which banner creative performs better

What part of the banner captures most attention

www.realeyes.it


BANNER ANALYSIS

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BANNER ANALYSIS

www.realeyes.it


BANNER ANALYSIS

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BANNER ANALYSIS

“ Realeyes data was surprising in that it helped

us break down copy within an ad and isolate

words that had little or no impact on a consumer.

Having empirical data to show how a consumer

responds to web content is invaluable to a media

planner and design team. ”

www.realeyes.it


WHY BANNERS

What have clients asked us about banners

Which banner creative performs better

What part of the banner captures most attention

Which ads to buy

www.realeyes.it


Hello!

Please use the following web page to

find information about ETF-s

Press SPACE bar to conitnue

www.realeyes.it


www.realeyes.it

20 times

difference in

productivity!!


WHY BANNERS

What have clients asked us about banners

Which banner creative performs better

What part of the banner captures most attention

Which ads to buy - ANOTHER EXAMPLE

www.realeyes.it


WHERE TO ADVERTISE


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WHICH AD SPACE WORKS BEST

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VISUAL VALUE

Ads

How visible is the area

How fast Attention people deployment see the area

How long people look at the area

Ebay

How engaged are people with the area

Ebay

Search Facebook LinkedIn

LinkedIn

Profile

Visibility

% people noticing the area 86% 19% 51% 31% 48%

Time to first eye fixation (s) 4,1 0,9 8,8 4,3 7,9

Information processing

Observation length (s) 2,1 0,4 1,0 0,6 1,3

Attention quality

Average fixation duration 87% 47% 82% 59% 66%

% of total visual value 8,3% 0,3% 1,7% 0,6% 2,1%

20 times

difference in

productivity!!

www.realeyes.it


WHY BANNERS

What have clients asked us about banners

Which banner creative performs better

What part of the banner captures most attention

Which ads to buy

Where to place ads

www.realeyes.it


PLACEMENT

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PLACEMENT

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PLACEMENT

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PLACEMENT

Placement Left Center Delta

Attention deployment

Time to first eye fixation (s) 1,1 1,0 7%

Information processing

Observation length (s) 0,8 1,2 53%

Attention quality

Average fixation duration (ms) 283 292 3%

Visibility

% people noticing the area 83% 96% 15%

Score -4 4 Eye fixations

Placement

Banner

Other

% of attention

Left 48 291 14%

Center 86 295 23%

Delta 59%

www.realeyes.it


WHY BANNERS

What have clients asked us about banners

Which banner creative performs better

What part of the banner captures most attention

Which ads to buy

Where to place ads

Maximize attention per pound spent

www.realeyes.it


THANK YOU FOR YOUR TIME!

http://realeyes.it/

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